Holiday Marketing – Printify https://printify.com Make it. Your way. Print on Demand and eCommerce solutions. Mon, 26 May 2025 11:43:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://printify.com/wp-content/uploads/2024/10/Printify-Green-Favicon-96x96.png Holiday Marketing – Printify https://printify.com 32 32 St. Patrick’s Day shirts: 36 Ideas for graphic tees https://printify.com/blog/st-patricks-day-shirts/ https://printify.com/blog/st-patricks-day-shirts/#comments Wed, 19 Feb 2025 05:37:00 +0000 https://printify.com/?p=41008 How to increase your sales and why you should definitely push St. Patrick's Day, particularly with St. Patrick's Day shirts? Read it here.

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Custom shirts, endless possibilities

Ready to rock some St. Patrick’s Day shirts that scream Irish pride louder than a pub at last call? 

Whether you’re hunting for the perfect graphic tee to turn heads at the parade or gearing up to amp up those holiday sales, these 36 St. Patrick’s Day t-shirt ideas will have you feeling lucky.

St. Patrick’s Day shirts: 36 Ideas to put on a t-shirt

Celebrate St. Patrick’s Day in style with a custom t-shirt. Embody the Irish spirit on March 17 with a fun design idea for an easy-to-pull-off festive outfit. Print your own custom t-shirts at home, or let Printify’s Print on Demand handle it for you.

We’ve rounded up some of the most popular symbols for custom St. Patty’s Day shirt ideas, featuring examples from Etsy t-shirt sellers. Find inspiration and check out our free t-shirt designs – perfect for the parade float or your store’s catalog.

Funny St. Patrick’s Day shirts

Three friends smiling and posing together for a photo in front of a lively bar wearing custom St. Patrick’s Day shirts.

Start with funny tees featuring clever slogans or puns. It’s an excellent way to celebrate this lively occasion marked by good fortune, parades, and a shared pint or two with friends and family.

People enjoy a laugh during the holidays, and green St. Patrick’s Day shirts with a playful quote are always crowd favorites. Here are a few great sayings to consider printing on your St. Patrick’s Day apparel:

  • Irish today, hungover tomorrow.
  • World’s tallest leprechaun.
  • Here to Paddy!
  • Irish you were beer.
  • Sassy Irish Lassie
  • I’m not short, I’m leprechaun size.

Add a little wordplay and craft carefree graphic tees for a great icebreaker in any crowd. 

Funny St. Patrick’s Day Shirts - Etsy_PinkPoshCreations
Etsy/PinkPoshCreations
Funny St. Patrick’s Day Shirts - Etsy_Avenue52GiftShop
Etsy/Avenue52GiftShop
Funny St. Patrick’s Day Shirts - Etsy_FlawlessArtShop
Etsy/FlawlessArtShop
Funny St. Patrick’s Day Shirts - Etsy_AllysBoutiqueUSStore
Etsy/AllysBoutiqueUSStore

Cute St. Patrick’s Day shirts

A man in a green shirt St Patrick’s Day shirt with a "Who needs a St. Patrick's Day party?" print.

Design cheeky, memorable, and endearing St. Patty’s shirts that are perfect for the holiday, as a sweet gift, or as loungewear that works year-round. Get people to fall in love with your outfit, or secure that pot of gold with bestsellers using slogans like:

  • Who needs luck when you’re this cute?
  • Pint-sized.
  • Tiny but a mighty lucky charm.
  • Irish eyes and rosy cheeks.
  • Lil’ luck on a big adventure.
  • Cutest clover-picker in the field.
  • Leprechaun wishes and kisses.

Take pride in the Irish charm and raise spirits this holiday season with cute and wholesome graphic designs the whole family will love.

Cute St. Patrick’s Day Shirts - Etsy_FinhDesigns
Etsy/FinhDesigns
Cute St. Patrick’s Day Shirts - Etsy_LimeNaNa
Etsy/LimeNaNa
Cute St. Patrick’s Day Shirts - Etsy_IvyCustomShirt
Etsy/IvyCustomShirt
Cute St. Patrick’s Day Shirts - Etsy_CustomTeaShirt
Etsy/CustomTeaShirt

Couples St. Patrick’s Day shirts

A cheerful couple in St. Patrick's Day hats, wearing “He’s/She’s My Drunker Half” t-shirts.

Check out these couples’ St. Patrick’s Day shirt ideas to add a touch of romance for lovers celebrating hand-in-hand. Create matching apparel designs for men and women who want to celebrate in sync, whether at a parade or a pub crawl. 

Some fun ideas to play with:

  • The she to my nanigans.
  • Caught a leprechaun, got a partner in crime.
  • We’re so lucky, we finish each other’s pints.
  • She’s my rainbow + He’s my pot of gold.
  • Beware of shenanigans + I’m shenanigans.
  • I’m her shamrock + I’m his lucky charm.

Creating a collection of matching St. Patrick’s Day t-shirts will help couples stand out and find their way back to each other – even in a packed crowd.

Couples St. Patrick’s Day Shirts - Etsy_Cuteling
Etsy/Cuteling
Couples St. Patrick’s Day Shirts - Etsy_IconModa
Etsy/IconModa
Couples St. Patrick’s Day Shirts - Etsy_MilkyWayTshirts
Etsy/MilkyWayTshirts
Couples St. Patrick’s Day Shirts - Etsy_JungleVibesByJulie
Etsy/JungleVibesByJulie

St. Patrick’s Day birthday shirt

A woman in a festive St. Patrick's Day shirt and hat, smiling and celebrating the holiday.

Some people are extra lucky to be born on St. Patrick’s Day. The best part? Birthday shirts are a great excuse to keep the celebration going as long as possible and sell more personalized apparel.

Explore these St. Paddy’s Day shirt ideas to share with the luckiest few:

  • Born lucky on St. Patrick’s Day!
  • Lucky me, it’s my birthday!
  • Celebrating the luck o’ the birthday.
  • Aging like fine Irish whiskey.
  • The years go by, but the memories stay green.
  • Turning older, or is my head just spinning?
  • A birthday full of craic and Irish cheer.

Combine the luck of the Irish with birthday wishes, and you’ve got some best-selling St. Paddy’s Day shirt ideas.

St. Patrick's Day Birthday Shirt - Etsy_CrystaItems
Etsy/CrystaItems
St. Patrick's Day Birthday Shirt - Etsy_JadeAndHarlow
Etsy/JadeAndHarlow
St. Patrick's Day Birthday Shirt - Etsy_TopDesigns4U
Etsy/TopDesigns4U
St. Patrick's Day Birthday Shirt - Etsy_Smartcasm
Etsy/Smartcasm

Best friend St Patty’s Day shirts

Two women in green hats holding huge beer glasses, wearing custom St. Patrick’s Day t-shirts.

What better way to celebrate this holiday than with your best friend, covered head to toe in green St. Patrick’s day apparel? 

Use our Product Creator t-shirt design maker to craft friend-themed St. Patty’s Day graphic tees:

  • Drink good beer with good friends.
  • A good friend is like a four-leaf clover. Hard to find, but lucky to have.
  • BFF: Beer friends forever.
  • We’re not just friends, we’re shamROCK stars!
  • Irish twins.
  • Extra luck with bestie by my side.
  • Irish by association, friends by choice.
  • Best buds for beer with suds.
  • With friends like these, who needs memories?

Come up with more inspiring Saint Patrick’s Day shirt ideas for friends and offer personalized tees with custom design placements for a unique party look.

Best Friend St. Patty's Day Shirts - Etsy_FashionColorsDesign
Etsy/FashionColorsDesign
Best Friend St. Patty's Day Shirts - Etsy_PrintableSparrow
Etsy/PrintableSparrow
Best Friend St. Patty's Day Shirts - Etsy_TheShirtJerks
Etsy/TheShirtJerks
Best Friend St. Patty's Day Shirts - Etsy_EllenPlnts
Etsy/EllenPlnts

How to create St. Patrick’s Day shirts

Make your St. Patrick’s Day shirt ideas a reality with Printify and create original graphic tees in a few clicks.

1. Sign up

Create a free Printify account to access our ready-to-print shirts.

2. Choose a product

Check out the Printify Catalog and pick from long-sleeved St. Patrick’s Day shirts to v-necks, crewnecks, tank tops, baby shirts, shirt dresses, and even pet t-shirts.

3. Apply your custom design

Use our beginner-friendly Product Creator to apply your St. Paddy’s Day shirt ideas. Upload images, add text, and adjust the design sizing and placement according to your vision.

The best messaging for St. Patrick’s Day products

A woman in a mint green hoodie with a St. Patrick’s Day-themed “Pinch Proof” print on the front.

Think fun and witty – St. Patrick’s Day t-shirts are all about making people laugh, turning heads, and keeping things lighthearted. As long as the message gives a nod to Irish pride and resonates with partygoers, almost anything goes!

Popular Irish themes to consider

Mythological creatures like leprechauns with rainbows and gold pots and the nation’s most famous symbol, the shamrock or clover, are a must. Be sure to use traditional Irish imagery – the Celtic symbol, the Irish flag, and lots of green to keep the pinches away.

And while thinking of St. Paddy’s Day shirt ideas, don’t forget to include the word luck. Who knows – maybe you’ll have some luck of the Irish yourself and see your pot of gold grow.

Sell St. Patrick’s Day shirts with Printify

A man in a green shirt featuring a shamrock, smiling and enjoying a festive atmosphere.

Printify opens the door for anyone to become a successful eCommerce entrepreneur. Create and sell St. Patrick’s Day t-shirts easily with fully automated t-shirt dropshipping.

  • Global fulfillment centers. Reach customers worldwide with fast delivery and low shipping costs.
  • Free design tool. Use our beginner-friendly Product Creator and unlock various font options, free graphics, and an AI Image Generator.
  • Over 1,300 products. Access fully customizable, high-quality products for all your St. Patrick’s Day shirt ideas.
  • 24/7 support. Our team is ready to help you at any step of your POD journey, while our Help Center has all the marketing tips and guides you need to succeed.
  • eCommerce integrations. Monetize St. Paddy’s Day shirt ideas through top marketplaces and sales platforms like Etsy, Shopify, eBay, and WooCommerce.

Start a t-shirt business or expand your current product selection with St. Patrick’s Day shirts. 

With total St. Patrick’s Day spending reaching an all-time high of $7.2 billion in 2024, these shirts are a great addition to your holiday marketing strategy.  Publish your designs, price products competitively, promote your graphic tees, and watch the sales roll in. 

FAQ

St. Patrick’s Day 2025 will fall on Monday, March 17. It’s a day celebrated globally with parades, festivals, and traditions that honor Irish culture and heritage. Perfect for combining comfort with quality designs on custom St. Patrick’s Day t-shirts.

Green is the primary color for St. Patrick’s Day, symbolizing Ireland’s lush landscapes and the shamrock, a key Irish symbol. Other traditional colors include gold, representing leprechauns’ treasure, and white, seen in Irish flags and decorations.

St. Patrick’s Day honors Ireland’s patron saint, recognized for introducing Christianity to the island. Over time, it has evolved into a celebration of Irish culture and heritage, featuring parades, traditional music, dancing, and, of course, wearing green.

Key symbols of St. Patrick’s Day include the shamrock, representing the Holy Trinity and Irish pride; leprechauns, mythical figures associated with mischief and gold; rainbows, symbolizing the journey to treasure; and pots of gold to embody luck and fortune.

Other unique symbols include the Celtic knot representing eternal life and heritage, harps as a nod to Ireland’s official emblem and musical tradition, and the Claddagh as a symbol of love, loyalty, and friendship.

Get customizing this St. Patrick’s Day

St. Patrick’s Day offers huge sales potential for custom holiday merchandise. Grab your custom tees, start designing, and publish now to reap the rewards come March 17. 

Put your St. Patrick’s Day shirt ideas out there – get inspired, play with original designs, and use Printify to print and sell your shirts to customers eager to show off their Irish pride.

Make it your way!

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50+ creative Valentine’s Day gift ideas for him and her https://printify.com/blog/valentines-day-gift-ideas/ https://printify.com/blog/valentines-day-gift-ideas/#comments Mon, 06 Jan 2025 04:59:00 +0000 https://printify.com/?p=85724 Check out our collection of Valentine's Day gifts for him and her. Find yours or stock up your store with Printify.

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Sell custom gifts with Printify

We’ve compiled a list of the best and most unique Valentine’s Day gifts. Create lasting memories with an amazing gift for a special someone, or spread the love even further by selling unique gifts on your own online store.

Valentine’s Day gift ideas for him

Valentine's Day Gifts for Him

Valentine’s Day is the perfect opportunity to celebrate the remarkable man in your life. Whether it’s for your husband, boyfriend, or partner, our list of romantic gift ideas will help you find the best gift to make him feel special and loved on this unforgettable day.

Best Valentine’s gift ideas for a husband

Valentine’s Day is perfect for celebrating love and surprising your husband with something meaningful. A personalized smartwatch band, a custom leather wallet, or a photo book make romantic and practical Valentine’s gifts for a husband. 

Add a touch of personality with an engraved message, or add another item that matches his hobbies – like grilling tools or a craft beer set.

Valentine’s gift ideas for a boyfriend

Think outside the box when choosing Valentine’s gifts for a boyfriend. Consider customizing a hoodie, keychain, or even a Bluetooth speaker for his favorite tunes. If he’s the active type, consider workout gear. 

Go for either sweet or fun gifts, like a personalized mug with an inside joke, a beach towel with his face on it, or a custom photo album with your memories. It’s about choosing a present that celebrates the little things that make your connection special.

Here are our top Valentine’s Day presents for men:

1. Shaving kit

Among various Valentine’s Day presents for him, a practical self-care shaving kit is a thoughtful choice.

This thoughtful Valentine’s Day gift should include all the essentials for a smooth shave, including a razor, brush, and shaving soap.

2. Beard grooming and trimming kit

From beard oils that keep his facial hair healthy and soft to high-quality combs and precision scissors, these products and tools help him maintain and style his beard with ease.

3. Gift basket with his favorite snacks

Gather everything he finds delicious in a gift basket, packed with treats like cheeses, jerky, coffee, or a box of chocolates for that sweet tooth.

6. Personalized wallets and business card holders

Engrave his initials on a wallet, or make a passport wallet or business card holder with prints as vivid as love itself so he can enjoy it long after date night is over.

9. Ties or cufflinks

Classics like fancy cufflinks or a custom necktie never fail! They’ll add a dash of elegance to his everyday wear and work attire.

10. Fragrance

Prepare a Valentine’s Day surprise for him by getting a bottle of his favorite cologne.

11. Headphones

Give him the perfect gift of superior sound with an excellent headset or wireless earbuds to wear wherever he goes.

12. Back and neck massager

Give your Valentine a break from everyday stress and body aches with a manual or electric massager to help relieve pain.

Valentine’s Day gift ideas for her

Valentine’s Day Gifts for Her

While every day is the perfect day to show love and affection to women, Valentine’s Day is the day to go all-out and celebrate the love you feel for that remarkable woman in your life.

We’ve created a list to help you find the perfect gift that will make her feel loved.

Valentine’s Day gifts for a wife

Unique Valentine’s Day gifts, like personalized jewelry, custom wall art, or a beautiful customized tumbler for her favorite Pinot, carry sentimental value and thoughtful charm.

Pair the gift with a meaningful message to remind her of all the reasons she’s loved. Whether it’s a heartfelt keepsake or an elegant piece of décor, the right Valentine’s Day gift can make her feel celebrated, understood, and adored.

Best Valentine’s Day gift for girlfriend

Finding the best Valentine’s gift for a girlfriend means choosing something that reflects her style and passions. Think creatively and romantically, like a custom candle with her favorite scent or a set of photo prints to decorate her space.

For that special someone, gifts that create moments of happiness – like a wine and cheese set for a cozy evening or tickets to an experience she’s been dreaming of – can make her feel truly loved and excited. Choose something unique that makes her feel seen and treasured.

The best Valentine’s gifts for her:

1. Flowers and chocolates

Lean into tradition and give her a bouquet of roses or fresh flowers in her favorite colors. Pair it with a heart-shaped box filled with delicious chocolates to make her heart melt.

3. Makeup

Some of the best Valentine’s Day present ideas for ladies are beauty essentials. Treat your Valentine to a trendy contour palette or a set of high-quality brushes, and package these products inside a makeup bag.

4. Fragrance

A bottle of her favorite perfume is a sure way to your Valentine’s heart.

If you’re unsure of her preferences, explore trending scents on perfume-enthusiast websites to find something she’ll adore.

5. Essential oil diffuser

Infuse the air and surprise your Valentine with a lovely oil diffuser that complements her décor, paired with a box of her favorite essential oils for the occasion.

6. Dinner for two

Prepare a home-cooked meal or make a dinner reservation at a nice restaurant. It’s the perfect opportunity to enjoy great food and quality time with your special person.

8. Jewelry and jewelry boxes

Choose a beautiful heart-shaped necklace, colorful bracelets, rings, or earrings. Personalize a necklace and place it inside a personalized jewelry box to make your Valentine feel extra special.

12. Fondue set

Enjoy quality time together with a fondue set designed for two – a thoughtful addition to her kitchen.

After all, who can resist the delight of melted cheese or dipping strawberries into warm, velvety chocolate?

13. Wine set

Carefully select a quality bottle of wine and pair it with personalized wine glasses to create a delightful evening at home.

Complete the gift with a wine tote bag for the ultimate package.

15. Gift cards

If a heart-shaped box of chocolates and earrings don’t quite fit your Valentine’s taste, there’s always the option to give her a gift card for her favorite place or retailer.

16. Custom travel mug

If she’s always on the go, a custom travel mug adorned with art, meaningful messages, or fun memes will make this Valentine’s Day extra special.

Start selling Valentine’s gifts for her today!

Best personalized Valentine’s Day gift ideas

Best Personalized Valentine’s Day Gifts Anyone Will Love

Whether for a loved one, family, or a friend – or for your shop – a personalized gift shows the care and thought behind creating something unique and meaningful.

Explore our personalized Valentine’s Day gifts:

1. Personalized cards

Greeting cards are among the most popular Valentine’s Day gifts because they’re an easy way to express appreciation for loved ones.

Use our Product Creator (formerly known as Mockup Generator) to add a photo of the two of you or explore our free graphics to create cool new designs.

5. Heart-shaped mugs

Make sure that every sip of Valentine’s morning coffee reminds them of love by gifting a personalized heart-shaped mug.

Add a cool design, infusing it with a message of love to make it truly special.

6. Travel mirrors

For an elegantly convenient gift, consider a small travel mirror your Valentine can easily slip into a purse, backpack, or carry-on.

8. Romantic socks

A pair of custom socks might not scream romance, but they’re a thoughtful way to keep a loved one’s feet warm and their heart warmer. Add cute patterns and messages to bring a touch of love to their everyday wardrobe.

12. Bedding sets

A soft comforter and matching pillow covers might be just the gift you’re looking for this Valentine’s Day. Add heart-shaped designs and romantic patterns to set the perfect mood for a special night with your Valentine.

13. Valentine’s Day keychains

Photo keyrings are small but thoughtful gifts for your loved ones. Choose a favorite photo of the two of you so your Valentine can carry a piece of you with them wherever they go.

16. Printed wall tapestries

Transform a room and add personality with a beautiful wall tapestry – a perfect gift for your Valentine.

Choose a design that holds special meaning and, most importantly, make sure it’s something they’ll love.

17. Cozy Valentine slippers

Custom slippers offer comfort and warmth for chilly evenings or lazy weekend mornings. To make this gift even more special, personalize them with your partner’s name or a sweet message for a thoughtful touch.

18. Valentine’s Day pin buttons

Custom Valentine’s Day pin buttons are an expressive gift that lets your loved one wear their heart on their sleeve – or, in this case, their lapel. Use bright and vivid designs that will pop on any outfit.

19. Custom magnets

Create delightful reminders of your shared moments with print-on-demand magnets that your loved ones can enjoy over their morning coffee.

Decorate your Valentine’s fridge, filing cabinet, or any other magnetic surface with heartfelt messages and one-of-a-kind designs.

Valentine’s Day market

Spending in the United States is estimated at $26 billion in 2024, highlighting the significance of this holiday, as couples, friends, and family members invest in thoughtful gifts and memorable experiences to express their love and appreciation.

Top Valentine’s gifts for men and women include candy, greeting cards, flowers, as well as an evening out and jewelry.

Choose your Valentine’s Day gifts to sell online

With over 1,000 products – from clothing to home goods – it’s easy to find the perfect gift for your Valentine and sell merch online.

Sign up for Printify to quickly open an online store and earn extra cash, especially during the busy Valentine’s Day season. Upload your designs and start selling today!

Start selling Valentine’s Day gifts today!

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20 Valentine’s Day marketing ideas for 2025 https://printify.com/blog/valentines-day-marketing-ideas/ Tue, 10 Dec 2024 00:42:00 +0000 https://printify.com/?p=85561 Create a successful Valentine’s Day advertising campaign and profit from love-crazed individuals by leveraging the power of marketing.

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Create and sell unique gifts with Printify

As February 14th approaches, businesses worldwide gear up for one of the most heartfelt – and commercialized – holidays: Valentine’s Day. While for many, it’s a celebration of love in all its forms, for businesses, it’s a chance to captivate gift-shopping enthusiasts with creative and meaningful offerings.

Welcome to our guide to the best Valentine’s Day marketing ideas for 2025.

From personalized gift cards to couples promotions, let’s look at customer purchasing habits during February 14th.

  • Total spending on significant others reached a record $14.2 billion in 2024.
  • On average, consumers spent $185.81 each on Valentine’s celebrations in 2024.
  • Consumers aged 35 to 44 had the highest projected spending average of $137
  • What sells the most during Valentine’s Day?
    • Candy 57% 
    • Greeting cards 40%
    • Flowers 39%
    • An evening out 32%
    • Jewelry 22% (spending record at $6.4 billion)

Valentine’s Day isn’t just for significant others. 53% of 18-to-34-year-olds and 42% of 25-to-34-year-olds not celebrating Valentine’s Day still find a way to mark the occasion.

Where do people shop for Valentine’s Day?

Let’s explore where people find those heart-shaped chocolates, velvety roses, and dazzling pieces of jewelry. 

Online.

40% of consumers opt for online stores when hunting for that perfect Valentine’s gift. The vast selection, easy price comparisons, and doorstep deliveries through a seamless online Valentine’s Day advertising campaign make it a top choice.

Department stores.

Don’t overlook tradition. Department stores – with their interior design and tactile shopping experience – are chosen by 33% of shoppers. Nothing beats the experience of feeling the fabric of that perfect dress or trying on new jewelry in person.

Bargain hunting.

Love doesn’t have to be expensive. Discount stores offering various Valentine’s Day gift ideas at budget-friendly prices lure 31% of Valentine’s Day shoppers. After all, picking out a thrifted item that holds personal meaning is far more valuable than a corporate trend that breaks the bank.

Make it happen today!

20 Marketing ideas for Valentine’s Day to sell successfully

Just like any major shopping event in the year-round holiday marketing calendar, getting a jump start on your Valentine’s Day marketing ideas can put you ahead. 

Here are 20 impactful Valentine’s Day marketing ideas tailored to help you amplify sales during this bustling season.

1. Prepare in time

A man in a dark green shirt sitting in front of a laptop and thinking.

The million-dollar question is when to kick off your Valentine’s Day marketing campaign. 

The prime window for Valentine’s Day promotions is from mid-January to early February. Beginning early – right after the winter holidays – offers the advantage of engaging both new and existing customers without blending into the background of Christmas and New Years.

2. Target the right audience

Valentine’s Day shopping has evolved – it’s not just about romantic partners anymore. Tailor your store for diverse shoppers, even those who hate Valentine’s Day. Offer the perfect gift for:

  • Loved ones – best friends, gal pals, and family members to celebrate non-romantic love.
  • Co-workers – a little gift or trendy concept to spread cheer in the office.
  • Pet lovers – who are the top spenders for a non-human demographic on Valentine’s Day.
  • Gifts for the shopper themselves – looking to celebrate self-love.

3. Target last-minute shoppers

Consider offering digital alternatives at a discounted price to cater to last-minute buyers. One idea is to offer digital gift cards to provide an instant solution, but you can use your Valentine’s Day advertising campaign in many ways.

Catering to this segment meets urgent consumer needs and drives additional sales for your business. Remember, in the world of retail, flexibility and customer experience are key.

4. Create a sense of urgency

Screenshot of a webpage displaying a Valentine’s Day special offer with a 50% discount.

Spice things up with some FOMO. In an era where customers are flooded with sales pitches, encourage gifting with real bargains to stand out among your competitors.

Consider multiple approaches, such as a countdown timer on your landing page, early access for subscribers, a special event giveaway, a secret promo code, or even a love-themed referral campaign.

Always create compelling call-to-actions (CTAs). A strong CTA, like an indication of limited stock, can prompt immediate action. Effective urgency tactics can increase conversions by up to 332%. Remember that authenticity and clear communication define urgency-based marketing.

5. Celebrate Valentine’s Day with personalized gifts

The charm of Valentine’s Day goes beyond traditional gifts, embracing personalized gift-giving for meaningful relationships. In fact, the personalized gifts market is expected to reach $34.3 billion by 2026. 

Convey heartfelt sentiments in a loving and fun way with customized goodies. Consider gift ideas like teddy bears, a custom hoodie, or a t-shirt.

Note that custom products need additional production and delivery times. So, to capitalize on the Valentine’s Day rush, kick off your Valentine’s Day marketing ideas early.

6. Offer free shipping

Screenshot of a webpage showing free shipping for order items.

Free shipping is one of the most enticing incentives you can offer customers during the Valentine’s Day shopping rush, often serving as the deciding factor for many shoppers.

Integrating free shipping creates a win-win situation – your customers enjoy a cost-effective shopping experience, and your business sees an increase in sales and customer satisfaction.

Use this opportunity to promote specific Valentine’s Day products or bundles. Highlighting these items helps customers plan how to spend Valentine’s Day without financial worry.

7. Create Valentine’s Day content to improve SEO

Google Trends shows a surge in web searches for Valentine’s Day gifts at the end of January.

For your Valentine’s Day marketing ideas to rank well during this period, make sure that you:

  • Roll out Valentine-themed content soon after New Year’s to enhance search engine optimization (SEO).
  • Create an engaging storefront filled with distinctive goodies and special events.
  • Write product reviews highlighting top gifts for all demographics, from men and women to pets. 
  • Share a Valentine-themed blog post on your store and social media channels to promote self-love and care for others. 
  • Use tools like Google Trends and Consumer Barometer to provide insights into search trends surrounding the holiday to optimize keywords, ads, and promotions in real time.

Additionally, consider releasing a curated gift guide showcasing themed products and ideas. This not only attracts new customers but also retains existing ones. 

8. Social media platforms matter

A close up shot of a mobile phone in hands with various social media apps on the screen.

Share captivating videos, images, and graphics to help your customers fall in love with your products. Showcase your brand’s romantic side on TikTok and Instagram using user-generated content and alluring product mockups

Feature your products subtly, making them irresistible to Valentine’s Day shoppers. Run polls on Instagram Stories, letting followers vote on their favorite items. Provide easy navigation by embedding direct product links with a discount code, making purchasing fun and simple.

9. Celebrate love with Valentine’s Day hashtags and sounds

Hashtags, once the primary tool for increasing visibility, are now complemented by trending sounds, especially on TikTok. 

While using a main hashtag like #ValentinesDay2025 is still helpful to get your content in front of people, the new way to capture attention is using trending sounds that drive engagement.

10. Use email campaigns for Valentine’s Day marketing ideas

Email campaigns are the backbone of any good Valentine’s sale ideas. For every dollar invested in email marketing, the typical return is $36. Pick a click-worthy subject for first-time customers. 

What kind of emails should you include in your Valentine’s Day campaign?

  • Promotional. Get the word out about your amazing Valentine’s Day deals. 
  • Welcome. Send fun emails to new customers to get them excited about upcoming events. Engage them in your unique Valentine’s Day promotion ideas.
  • Abandoned cart. Intrigue the customers who abandoned their carts with an enticing subject line and special holiday offers.

11. Create a contest or giveaway

Screenshot of a webpage displaying a Valentine’s Day giveaway.

Launching a contest or giveaway gets customers to interact with your brand. Encourage your audience to participate and post love stories, tag their romantic partners, or upload photos. 

Contests boost business visibility and foster a sense of community around your brand. Pair your contest with exclusive Valentine’s Day sale discounts, a free gift, or early-bird specials for participants. Contests are a surefire way to captivate attention and drive Valentine’s Day sales.

Make it happen today!

12. Collaborate with other brands

Enhance your business through brand collaborations with the right partners. Use these collaborations to expand your customer reach and raise your brand’s credibility.

Take time to find a trustworthy eCommerce player with a shared customer base – you want to partner with a business that matches your personal and business values.

13. Don’t forget about self-love

Valentine’s marketing ideas aren’t just for couples anymore. For many, February 14th has become the perfect time for self-gifting. While some might not celebrate this holiday traditionally, they’ll still purchase gifts to mark the occasion.

Ideas for this group include blending messages that uplift singles and champion self-love. Consider crafting a distinct gift guide aimed at singles and inspire your customers to treat themselves.

14. Celebrate Galentine’s Day: Romance isn’t everything

A group of women celebrating Galentine’s Day.

February 13th, just one day before V-day, is Galentine’s Day – is a celebration of female camaraderie. Why not craft a special marketing campaign to honor it?

So, what makes the perfect Galentine’s gift? Celebrate the spirit of friendship with items like personalized wine tumblers, custom scented candles, themed t-shirts, handy accessory pouches, or branded tote bags.

15. Upselling and cross-selling

Valentine’s Day promotion ideas would be incomplete without upselling and cross-selling. In 2023, 53% of Americans celebrated February 14th, so there’s a great opportunity for serious sales. 

Use Ultimate Special Offers to feature similar products of higher value (upsell) or relevant products that go together in a bundle, like Valentine’s Day and chocolate (cross-sell).

Capitalize on the occasion by promoting complementary items or introducing premium alternatives, for example:

  • Create a pillowcase and pair it with a cozy fleece blanket.
  • Combine a custom wireless charger with a personalized phone case.
  • Offer cheeky matching underwear sets or hoodies.

16. Promote anti-Valentine’s Day products

A custom white t-shirt with an anti-Valentine’s Day print.

Not every customer is a V-day enthusiast, and love-letter-inspired Valentine’s Day product ideas won’t appeal to everyone. But there is a market for those who prefer a tongue-in-cheek approach to Valentine’s Day evening.

If it aligns with your brand, consider offering humorous anti-Valentine’s Day merchandise like shirts, custom wall art, or blankets. Embrace playful designs combined with cheeky quotes.

17. Reward loyal customers

One of the top Valentine’s Day sale ideas is to show appreciation to your loyal customers. Offer them personalized recommendations, exclusive discounted deals, or even special Valentine’s Day cards containing a promo code for future purchases.

Happy customers often become brand advocates, sharing their positive experiences with friends and family. This encourages word-of-mouth promotion and gets customers to return.

18. Indulge in paid advertising

Paid advertising is one of the easiest ways to expand your marketing influence. Valentine’s Day ad ideas can vary based on performance, but paid ads offer an assured reach to your target audience. Use platforms like Facebook, Instagram, and Google for your marketing campaign.

Additionally, consider other platforms and channels that resonate with your audience. Amplify your brand’s presence and grow sales with a strategic love letter to a wider audience through paid advertising.

19. Sell your products at the right prices

Regarding Valentine’s Day treats, setting the right price for your products is key. Understand your market and tailor your prices to fit your target audience’s budget range. 

Consider introducing a variety of items at different price points. For example, offer personalized mugs or custom t-shirts at more affordable rates – while premium canvas prints or customized jewelry can cater to higher-end buyers.

Creating combo deals, such as matching t-shirt sets or a mug and coaster deal, is a great Valentine’s Day marketing idea. This can add value and encourage larger purchases.

20. Host in-store or virtual Valentine’s events

Next on our list of Valentine’s Day marketing ideas includes providing an interactive experience. 

For example:

  • In-store design sessions. Allow customers to create a Valentine’s Day treat – tees or hoodies for loved ones with professional guidance.
  • Virtual masterclasses. Host online classes for Valentine’s Day recipes, gift guides, crafting, or even relationship advice sessions with an expert.
  • Live product demos. Showcase your Valentine’s products in action, highlighting their value and giving customers gift inspiration.

These Valentine’s Day events could encourage attendees to share their experiences on social media, providing an excellent marketing tool. Additionally, offer exclusive discounts or giveaways for participants, further driving interest and sales.

Bring your marketing ideas to life

A custom red t-shirt with a cat-themed Valentine’s Day print in front.

This Valentine’s season, turn your creativity into profit with Printify. Whether you’re offering the perfect holiday gift or promoting self-love independence, our print-on-demand platform lets you create stunning products and reach potential customers with ease.

1. Sign up: Create your free Printify account.

2. Select products: Browse our Catalog of best-selling products perfect for Valentine’s Day.

3. Apply designs: Use our Product Creator to apply designs that resonate with your audience.

4. Decide where to sell: Integrate Printify with popular eCommerce platforms like Etsy, Shopify, or WooCommerce for seamless order management and fulfillment.

5. Focus on what’s important: Our Print Provider network handles production, packaging, and shipping while you grow your Valentine’s Day advertising campaign or referral program.

FAQ

Create themed promotions, offer discount codes, and promote your products as the perfect holiday gifts on social media channels. Tailor your messaging to highlight romance, self-love, independence, or thoughtful gestures for special events.

Popular items include chocolates, flowers, jewelry, and personalized gifts like custom mugs or apparel. Products that promote self-love and unique experiences are increasingly in demand.

Florists, jewelers, restaurants, and gift retailers thrive during Valentine’s. Print-on-demand shops offering personalized items or themed products also perform well.

Valentine’s Day was a historical tradition but has evolved into a major marketing opportunity. While businesses capitalize on the day, it’s also an opportunity for sales and discounts.

In conclusion

Valentine’s Day presents a wonderful opportunity for eCommerce businesses to tap into diverse shopping habits and sentiments. Remember to embrace the power of personalization, utilize social media effectively, and cater to last-minute shoppers with special deals and discounts.

Make sure your store celebrates inclusion by creating products and gift guides for single customers, pet lovers, anti-Valentine shoppers, and people celebrating Galentine’s Day.

And finally, enjoy a love-filled and profitable season.

Make it happen today!

The post 20 Valentine’s Day marketing ideas for 2025 appeared first on Printify.

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The best 4th of July marketing ideas for 2025 https://printify.com/blog/the-best-4th-of-july-marketing-ideas/ Sun, 13 Oct 2024 09:34:00 +0000 https://printify.com/?p=110232 Explore our list of 20 marketing ideas for the 4th of July and skyrocket your sales in red, white, and blue.

The post The best 4th of July marketing ideas for 2025 appeared first on Printify.

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Are you ready to light up your sales this Fourth of July? Calling all eCommerce entrepreneurs – the stars and stripes are aligning for a dazzling money-making opportunity.

Learn how to leverage this holiday with 4th of July marketing ideas to expand your reach and increase profits for your patriotic-themed products.

And remember, with Print on Demand, anyone anywhere can cash in on these seasonal sales. Create a buzz with these 20 4th of July promo ideas while fireworks paint the sky in red, white, and blue.

Disclaimer

This post may contain affiliate links, which means we may earn a commission if you make a purchase through those links. This comes at no additional cost to you.

Key takeaways

  1. Patriotic themes and sentiments captivate customers and increase sales.
  2. Social media trends, challenges, and engaging content can help expand your reach.
  3. Offer free shipping, exclusive discounts, and promotions with enticing promo codes.
  4. Participate in local events or host your own to foster community engagement and brand loyalty.
  5. Patriotic apparel, barbeque essentials, and decor are some of the main things to add to your 4th of July collections.

Why prepare a 4th of July campaign?

Independence Day is one of the most joyous occasions across the United States. It’s also one of the most profitable ones.

In 2023, a whopping 87% of Americans geared up to celebrate in a patriotic spirit. And it’s not just about fireworks and barbecues. This holiday is a golden opportunity for businesses to expand their sales and reach, no matter their niche. 

The festivities offer entrepreneurs a diverse landscape to showcase their red, white, and blue products. With the right 4th of July marketing ideas, tapping into this patriotic hurrah promises a sky full of potential customers.

How do americans celebrate Independence Day?

Consider your customers and their interests when preparing your 4th of July marketing plan. Otherwise, your holiday products might get lost in the sea of promotional offers from other businesses.

Look at how Americans celebrate Independence Day so you can pick the right products, designs, and 4th of July marketing ideas.

  • Barbecues and picnics.
  • Fireworks and community celebrations.
  • 4th of July travel.

These wholesome Independence Day activities require certain accessories to make them more enjoyable, memorable, and engaging – an excellent opportunity for small businesses to increase their sales.

20 Marketing ideas for 4th of July promotions

Dive into these 20 tips and marketing ideas to elevate your sales and capture the patriotic spirit. 

From leveraging holiday-themed promotions to engaging your audience, discover strategies to make this Independence Day celebration unforgettable for your business and new customers.

Start by targeting the right crowd

4th of July Promotion Ideas, Tips, and Advice - Start by Targeting the Right Crowd

Ensure your 4th of July marketing campaigns hit the mark by appealing to the right audience. Here’s how:

  • Demographics. Consider their age, education, income level, and nationality.
  • Geographics. Focus on residents of specific states, cities, or neighborhoods.
  • Psychographics. Dive into attitudes, values, opinions, and interests.

Before launching your campaign, ask:

  • Who are my current customers?
  • What’s their nationality?
  • What are their values, interests, and needs?

Analyze your customer base to tailor products effectively. This gives you an edge, encouraging purchases and boosting sales.

Start your 4th of July campaign early and keep an eye out for trends

Harness the power of early bird marketing for your 4th of July campaign. 

According to our insights, Independence Day sales start ramping up seven weeks before the actual holiday. Consider launching even earlier to ensure your products rank well and capture the holiday rush. 

Don’t underestimate the importance of timing – start preparing now to maximize your profits for this July event. And don’t forget to research trends to skyrocket sales approaching America’s birthday.

Get ahead of the game with these trend-tracking resources.

  • Google Trends. Monitor the popularity of topics and keywords related to Independence Day.
  • Semrush. Analyze search data, identify trends, and track competitors’ performance.
  • Last Year’s Best Sellers. Take cues from previous years’ top-selling products to anticipate demand and tailor your offerings accordingly.

Quick tip

Keep an eye on our marketing calendar to increase your earnings during popular events. It highlights all the important dates to help you prepare marketing strategies and unique sales promotions year-round.

Decorate your online store for Independence Day

Elevate your shop for Independence Day with captivating decorations. 

  • Incorporate patriotic imagery like the American flag and fireworks to evoke the spirit of the holiday. 
  • Utilize promotional banners, pop-up messages, and themed product collections to create a cohesive and inviting atmosphere. 
  • Don’t forget to infuse your design elements with the classic red, white, and blue color scheme to resonate with your audience’s patriotic sentiments. 

By immersing visitors in a festive atmosphere, you’ll enhance engagement and boost conversions seamlessly.

Here are a few noteworthy examples.

This July marketing idea is genius. And for a brand that doesn’t even need much endorsement. Pringles did it right with the stripes, the stars, and summer vibes.

Screenshot of a banner for a cat adoption event
Source: Sheltering Hands

This non-profit organization is exceeding its July marketing efforts with creativity and cuteness. While this isn’t a July sale, it’s a great example of utilizing this holiday to promote your cause and encourage people to act for good.

Offer free shipping, discounts, and promotional deals

Boost sales and attract customers with 4th of July promotions like discounts, buy-one-get-one deals, and free shipping. These strategies not only increase sales but also foster customer loyalty. Encourage repeat purchases by offering enticing deals and exclusive offers tailored for Independence Day.

Some examples for USA Day.

Steve Madden advertises its 4th of July sales in a very subtle yet effective way, offering free shipping in addition to discounts.

A screenshot of Steve Madden's 4th of July discount banner
Source: Steve Madden

When it comes to Fourth of July marketing ideas, Tommy Hilfiger takes a traditional route – a simple firework GIF and big discounts to spark their sales.

The best 4th of July marketing ideas for [bp_year] 1

Use social media marketing and user-generated content

Leverage social media platforms to inform customers about Independence Day discounts, giveaways, and deals. Use holiday challenges and hashtags and encourage user-generated content for wider reach and brand awareness. Try these 4th of July promotion ideas:

  1. Giveaways. Engage customers with July-themed posts. Encourage comments or tagging for a chance to win prizes.

  1. Caption Contests. Post holiday-themed photos on multiple social media channels and challenge followers to create clever captions for a chance to win gift cards or freebies.
  2. Hashtag Challenges. To encourage participation and engagement, prompt followers to share content using specific hashtags, like patriotic outfit photos with #RedWhiteBlueChallenge. Offer a prize for the most creative or patriotic entry.

Popular July slogans and hashtags for your holiday-themed posts:

#HappyFourthOfJuly

#HappyBirthdayAmerica

#RedWhiteAndBlue

#ProudToBeAnAmerican

#StarsAndStripes

#LandOfTheFree

#July4th

#4thOfJuly 

#PartyInTheUSA

#America

#Fireworks

#IndependenceDay

#Freedom

#GodBlessAmerica

#USA

#AmericanFlag

#FourthOfJulyWeekend

#LandOfTheFree

Promote patriotic and summer-themed product designs

Want to showcase your American pride without going overboard? Opt for subtle nods to the holiday for your patriotic gear. Consider:

  • Apparel with catchy slogans and hints of patriotic colors.
  • Summer-themed products for those easygoing summer vibes.
  • Family-themed apparel for a unified look.

Make sure designs are versatile for summer wear beyond Independence Day.

Offer personalized products

A woman posing in a custom 4th of July t-shirt holding the US flag

Personalization not only enhances the buyer experience but also allows online merchants to stand out in a competitive market, fostering customer loyalty and driving sales.

Printify has the biggest Catalog in Print on Demand, with items for every taste, and niche. We also offer a free and beginner-friendly Product Creator tool with features like an AI image generator, emoji-friendly text editor, and free graphics library.

Brainstorm a few ideas for personalization, add your 4th of July slogans, names, or photos, and encourage customers to celebrate Independence Day with one-of-a-kind merch.

Launch a patriotic email marketing campaign

Craft a powerful 4th of July email campaign to express patriotism and drive sales. 

  • Start with a catchy subject line (“Stars, Stripes, and Savings!” “Freedom to Shop!” “Redeem Your Independence: Unbox Our 4th of July Offers!”, and many more).
  • Set a clear call to action (Click Here, Open Now, Get Your Free Gift, Claim Your Promo Code). 
  • Use tools like Mailchimp for easy design and template options. 

With just a few words and images, you can increase traffic and connect with customers effectively.

Here are a few email examples with a holiday theme.

Screenshot of the 4th of July email sent by Fragrant Jewels
Source: Fragrant Jewels
Screenshot of the 4th of July email sent by The Foggy Dog
Source: The Foggy Dog

Create valuable content

Engaging and informative content not only attracts and keeps buyers but also positions your brand as a trusted authority in the industry. That can come in handy when trying to lure over new customers with your July-themed posts.

Here are some ideas for your landing page or various social media platforms.

  1. Write informative blog posts about patriotic themes or DIY 4th of July crafts.
  2. Create social media content showcasing your products in patriotic settings.
  3. Film how-to videos on using or styling your products for Independence Day.

For example:

Sponsor local events and charities

Sponsoring a local event or charity fosters community goodwill and amplifies brand visibility. 

Support causes aligned with Independence Day celebrations to strengthen public perception and attract new customers. Reach out to local businesses and organizations to offer support, ranging from financial contributions to providing branded merchandise like matching t-shirts.

Offer military discounts

Offering military discounts for the 4th of July is a powerful marketing strategy that honors American history and service members while boosting sales. 

It demonstrates patriotism, attracts military families, and enhances brand loyalty. By showing appreciation for their service, you create a meaningful connection with a valuable demographic.

Screenshot of the Red Kap's military discount program page
Source: Red Kap

Host a 4th of July event

Many businesses choose to have their own hurrah to create buzz around their flash sales and themed designs.

Organizing your own local events allows you to tap into patriotic festivities and strengthen ties with your community. It’s also a great way to promote early access deals, offer discounts, and intrigue potential customers with a unique product scope.

Here are some tips to consider:

  • Organize a virtual celebration with themed activities, live entertainment, and exclusive discounts. 
  • Encourage attendees to share their experiences on social media using a branded hashtag to expand your reach. 
  • Collaborate with influencers or local businesses to co-host the event and magnify its impact. 
  • Offer special promotions or giveaways exclusive to event participants to encourage attendance and drive sales.

Creating an engaging and festive experience can strengthen customer loyalty and increase brand visibility during this patriotic holiday celebration.

Create bundles

Creating bundles for Independence Day is a winning marketing strategy. 

Combine complementary products like patriotic apparel, accessories, and home decor into themed packages and offer discounts for purchasing the bundle, motivating customers to buy more. 

For example: Red, White, and BBQ bundles featuring aprons, utensils, and napkins, or Fireworks Night bundles with blankets, snacks, and glow sticks.

Screenshot of the Watson Farms' 4th of July bundle offer
Source: Watsonfarmsbeef

Offer free gifts

Increase your 4th of July sales with free gifts – a powerful incentive for customers. 

  • Offer patriotic-themed items like flags, hats, or reusable totes with qualifying purchases. 
  • Highlight the offer prominently on your website and in marketing materials. 

For example, offer free flags for orders over a certain amount or Stars & Stripes Surprise gifts for every purchase. 

Free gifts enhance customer satisfaction and drive conversions.

Partner with other businesses

Partnering with other businesses for 4th of July promotions boosts reach and fosters community engagement. 

  • Collaborate with local stores or online brands to cross-promote products or host joint events. 
  • Utilize platforms like Facebook Groups or LinkedIn to connect with potential partners.

Partnering expands your audience and enhances the holiday shopping experience for customers.

Organize a 4th of July trivia

This is a fun and engaging way to celebrate the holiday while promoting your brand. 

  • Host a virtual trivia night on social media platforms or via video conferencing.
  • Incorporate patriotic-themed questions. 
  • Offer prizes like discounts, promo codes, or free products to participants. 

This interactive event not only fosters community engagement but also increases brand visibility and customer loyalty.

Use the number 4 in your promotions

Leverage the power of the number four in your 4th of July promotions to grab attention and create a memorable campaign. Let’s look at some creative examples that can get your business going.

  • Create enticing bundles featuring four items.
  • Create content lists like 4 Ways to Celebrate Independence Day or Top 4 Patriotic Outfit Ideas.
  • Use social media platforms, email newsletters, and website banners to spotlight these promotions.

Incorporating the number four adds a playful and thematic element to your marketing strategy, making your promotions stand out. 

Try paid ads

Gear up for explosive sales this 4th of July by unleashing the power of paid ads. Harness the reach of social media platforms like Facebook, Instagram, and TikTok to target your ideal audience with patriotic-themed promotions. 

Don’t forget about Google Ads for maximum visibility in search engine results. 

Here are some tips to make your paid ads thrill existing customers and attract new ones on the way.

  • Craft captivating ad copy and visuals that evoke the spirit of Independence Day, enticing potential customers to click. 
  • Set clear budgets and monitor performance metrics to fine-tune your campaigns for optimal results. 
  • Consider offering special discounts or promotions exclusive to the ad viewers to encourage purchases. 

Strategic paid ads will amplify your brand’s reach, drive traffic, and maximize sales during this patriotic holiday celebration.

Participate in social media trends

Monitor popular hashtags, social media challenges, and trends related to Independence Day to stay ahead of the curve. 

Keep a close eye on:

  • Trending Memes
  • Patriotic Challenges
  • Themed Posts

Encourage user-generated content by hosting contests or challenges that invite followers to share their holiday celebrations – maybe even with your products.

Don’t forget to leverage features like Instagram Stories, TikTok videos, and X (Twitter) polls to keep your audience entertained and involved.

Grab attention with videos and GIFs

If your July marketing idea pairs well with splashy colors and fun effects, chances are you’ll attract more customers with a social media post that grabs attention and ignites excitement.

  • Showcase your products in action
  • Highlight special promotions
  • Or share behind-the-scenes glimpses of your brand’s celebration preparations

Get creative with patriotic themes, catchy music, and captivating animations to make your content stand out – it’s the perfect strategy for the ultimate July holiday.

Videos and GIFs offer a compelling way to connect with your audience emotionally, fostering brand loyalty and driving sales. With attention-grabbing visual content, you can leave a lasting impression and generate buzz around your brand this 4th of July.

Make this the best 4th of July yet!

4th of July slogans for your campaign

Two happy women wrapped in the US flag celebrating 4th of July

Discovering the best 4th of July marketing ideas is only half the battle. The other half is finding the right words that resonate with your audience. 

Whether you need 4th of July slogans for Instagram posts or email marketing campaigns, there are plenty of options. Get inspired, adjust them to your needs, and start promoting!

  • We’re proud to be Americans, and we’re proud to offer you the best 4th of July deals.
  • Let’s celebrate with fireworks, freedom, and fantastic deals.
  • When America celebrates, everyone gets a gift.
  • This Independence Day, let’s celebrate with stars, stripes, and savings.
  • This 4th of July, we’re proud to offer you the best deals in town.
  • Red, white, and sale! Get the best 4th of July deals from us!
  • Oh, say, can you save! Deals you won’t want to miss.
  • From bright fireworks to big discounts, let’s celebrate the 4th of July with a bang.
  • Land of the free, home of the deals! Celebrate with red-hot savings.
  • Fire up the grill and shop till you drop! Get patriotic discounts this 4th of July.

If you want to craft truly catchy 4th of July phrases, try including your business’ products in the message and keeping a lighthearted tone.

Disclaimer

Before using slogans or any creative content, it’s crucial to ensure they don’t violate existing intellectual property rights. Conducting thorough trademark searches and seeking legal guidance can help avoid infringement.

Which products should I add to my 4th of July sale?

Explore top-selling products for your 4th of July sale, curated using industry data and insights from Printify. Discover crowd-pleasers that’ll elevate your offerings and skyrocket profits this Independence Day.

Barbecue and picnic essentials

Elevate your customers’ 4th of July celebrations with must-have barbecue and picnic essentials. From stylish aprons to handy can coolers and cozy picnic blankets, ensure they’re ready to sizzle and chill at their cookouts and BBQs.

A few closing thoughts

As we wrap up our 4th of July marketing ideas, we hope you’re inspired to celebrate American history while boosting your business. With the right strategy, this holiday offers a prime opportunity to showcase your values, promote your products, and drive success.

Make it happen today!

The post The best 4th of July marketing ideas for 2025 appeared first on Printify.

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45 summer products to sell in 2025 – Prepare your store for summer sales https://printify.com/blog/summer-products-to-sell/ https://printify.com/blog/summer-products-to-sell/#comments Mon, 30 Sep 2024 07:00:00 +0000 http://merch.printify.com/?p=3525 Browse our scorching list of 45 summer products to sell in 2025. Fill your online stores with in-demand summer products for steaming profits.

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As the summer season approaches, brace yourselves for sizzling sales. Dive into hot trends and must-have summer products with well-adjusted marketing strategies to attract customers and maximize profits. 

Why? Because when the temperature rises, so does the demand. 

In this blog, we’ve curated a scorching list of 45 trending summer products that’ll generate steaming income for your online store. 

Get ready to turn up the heat on your sales – Summer 2025 is about to be your hottest season yet.

What are the best-selling products in summer?

Consumers are eager to spend on hot summer items worldwide. It’s a time of year when outdoor activities, beach trips, and pool parties are on top of everyone’s to-do list. And you should stack your virtual shelves accordingly.

What is the most popular product in summer? There is no one answer. But we do have a few suggestions for your online shop. The following categories contain the top-selling summer products that people shop for during the season:

  • Clothing
  • Swimwear
  • Outdoor gear
  • Home goods
  • Travel accessories
  • And skincare products

Cater to the different tastes of online consumers and generate steaming profits by offering popular summer promotional products in vibrant colors and trendy designs.

Let’s look at some summer items to sell online – fit for summer fun in the hot and humid weather.

7 beach essentials for hot summer days

Summer essentials (straw hat, sandals, and a dress) laying in sand on a sunny, palm-surrounded beach.

Increase your online store’s summer appeal with these seven irresistible beach must-haves. Perfect for hot days and fun in the sun, each product promises a surge in sales and customer satisfaction.

1. Swimwear

A swimsuit is a must-have summer accessory. Elevate beach experiences with bikinis, one-pieces, and various swim trunks designed for fashion and comfort. Perfect for summer getaways, pool parties, and making a style splash.

2. Flip flops

Step into carefree summer moments with vibrant and comfortable flip-flops. Ideal for beach walks, lounging, and outdoor events, they offer a fusion of style and breezy freedom in the hot weather.

3. Sunscreen

What is the top-selling item in summer? Sunscreen. Shield your customers from the scorching sun with effective, skin-friendly sunscreens. An essential summer product for beach days and outdoor adventures in a sun-kissed summer.

4. Sunglasses

Illuminate summer looks with chic sunglasses, blending UV protection and high fashion. Perfect for festivals and beach parties, sunglasses provide trendy eye defense from the summer sun.

5. Beach towel

Vibrant towels are summer must-have accessories, transforming regular beach days into a cozy, relaxing bliss. You can have one-of-a-kind beach towels ready with just a few clicks before summer begins. 

7. Beach bag

And where would people fit the above-mentioned beach equipment? Combine durable materials and unique designs to provide something practical and make a fashion statement with a spacious beach bag.

Make it happen today!

6 Hot products for different summer outfits

Five teenagers enjoying summer fun in colorful, denim-themed summer outfits.

As summer arrives, embrace the shift in fashion with a diverse range of apparel. From breezy tank tops to stylish shorts, elevate your online store with these hot products for withstanding summer heat in style.

9 Top-selling summer items for picnics and BBQs

Seven friends enjoying a summer meal on a cozy terrace, laughing, smiling, having conversations.

The summer season offers endless gatherings, picnics, BBQs, and garden parties with entertainment and laughter. It’s a great idea to cater to those customers who cherish these moments with friends and family.

1. Outdoor pillows

Lounge in style with comfortable outdoor pillows, adding a touch of coziness to your outdoor gatherings. These will come in handy, from summer parties and BBQs to romantic evenings in the garden.

3. Mason jars

These charming mason jars are perfect for customers looking to enjoy refreshing beverages at gatherings or keep their drinks spill-proof during summer events.

Quick tip

Consider other trendy types of drinkware like shot glasses or custom-printed pint glasses.

4. Serving trays

If your customers love entertaining during the warm months, this is the ideal summer product for your POD or dropshipping store. A serving tray is a practical must-have for every host.

5. Ice buckets

Sell durable ice buckets to provide instant relief in the hot summer sun. These are the perfect summer products to sell, ensuring drinks stay refreshing during outdoor festivities.

7. Frisbees

Spice up summer gatherings with a dash of fun. Custom frisbees are the perfect addition for entertaining moments at picnics, beach days, and garden parties.

9 Workout essentials for the summer season

A woman enjoying a sip of water after a nice workout outside in the summer sun, wearing a workout set.

Introduce your customers to essential workout gear for a fit summer. These items promise optimal comfort and performance, from sleek bottles to stylish activewear. Perfect additions to elevate your online store’s fitness offerings.

3. Sports bras

And what pairs well with leggings? A comfortable and flexible sports bra for active ladies. Design these hot summer products according to the latest trends to boost sales.

4. Yoga shorts

Provide breathable yoga shorts for customers seeking breezy comfort during their outdoor summer yoga sessions and workouts.

5. Gym shorts

Shorts are popular summer products to consider for your online store. In the hot and humid season, they provide flexibility and breathability for extended periods of time.

6. Yoga mats

A custom yoga mat is perfect for customers seeking to clear their bodies and mind. These workout essentials will be a hit, serving as beach mats as well for some summer fun.

7. Mesh sneakers

Forget platform sandals or casual flip-flops and step into the summer fitness trend with breathable mesh sneakers – an excellent choice for online shops focusing on stylish and supportive footwear for outdoor activities.

8. Joggers

Offer trendy joggers for seamless transitions from workout to leisure – an attractive addition to online stores aiming to provide customers with both comfort and style.

9. Drawstring bags

Simplify carrying essentials with practical drawstring bags, popular summer products catering to active individuals on the move during the warm season.

A group of friends rocking sunglasses, going on a summer road trip in a convertible.

Summer is all about adventures, providing the perfect conditions for spontaneous road trips and weekends at your favorite camping spot. Adding hot summer products that cater to those events will guarantee steaming profits throughout the season.

3. Enamel mugs

Every camping trip essential – an enamel mug. These hot summer products are a must-have for online stores focusing on an outdoor lifestyle.

4. Enamel bowl

And for the ultimate set, personalize an enamel bowl to go with your mug. Camping enthusiasts and outdoor adventurers will go running to your store.

5. Portable fans

Keep customers cool during summer trips, parties, and outings. A portable fan is a windy breeze at your fingertips – convenient and sought-after during the hot season.

6. Travel mugs

What would a camping or road trip be without your favorite beverage by your side – ice cold for hours? Customize trendy and practical travel mugs for heated summer adventures.

7. Sleeping bags

From camping trips and weekends in the wild to cozy summer sleepovers in the garden, your outdoorsy consumers will appreciate modern-looking sleeping bags for chilly summer nights.

8. Portable chargers

Wireless chargers are must-have items for your online store’s tech and travel essentials. They ensure your customers stay connected on their road trips and adventures into the wild.

9. Mini license plates

Enhance the biking experience with mini license plates. These cute little accessories let customers express themselves, letting others know they’re on a one-of-a-kind adventure.

4 Summer travel accessories to sell online

Two friends exploring a map while enjoying a summer vacation and new cultures.

As the sunny season sparks the need to travel and explore new places and experiences, offer your customers travel essentials for unforgettable adventures. These summer dropshipping products will be a hit among the globetrotters.

2. Passport covers

Create unique passport covers for travelers who want to enjoy the sun-soaked season. Add personalization, from travel elements to destinations and abstract designs.

4. Fanny packs

Sell trendy and functional fanny packs, ideal for hands-free travel. These fashionable accessories are perfect for customers embracing the carefree spirit of summer exploration.

Make it happen today!

Setting prices for your summer products

Determining the right pricing strategy for your summer items involves careful consideration of various factors: 

  • Analyze competitors: Begin by examining what competitors are charging for similar products. A brief look at marketplaces like Etsy or eBay can provide valuable insights into the price range for each item. 
  • Factor in costs: It’s essential to account for both direct and indirect expenses associated with your products. This includes costs related to design, shipping, and marketing efforts. Ensure that all costs are accounted for to maintain profitability.
  • Monitor market trends: Keep an eye on market dynamics. Sometimes, foremerging trends or time-sensitive products can have the potential for higher profit margins. Following market trends allows you to adjust your pricing strategies accordingly.

How do you keep up with the hot season’s high demand?

Ensure your summer sales are a hit by adopting strategic approaches. From using social media channels to staying ahead of trends and offering enticing promotions, discover the keys to meeting high demand during the hot season.

Explore social media

How to sell products online effectively? The answer lies in leveraging the power of social media. It’s a treasure trove of inspiration because that’s exactly where your customers hang out, like, and watch their favorite fashion icons present the latest trends.

Platforms like Instagram, TikTok, and Facebook are perfect for reaching your target audience with quality content. 

  • Share visually appealing content.
  • Run targeted ads.
  • Connect directly with customers to generate traffic and boost sales for your summer products.

From exciting reels and carousels to Q&A sessions, live chats, and more, social media channels are the perfect way to interact with existing and potential buyers.

Don’t forget the power of hashtags. Use and follow them to be part of the latest scoop.

#springsummer2024
#summer2024
#summerstyle
#summeroutfit
#summervibes
#summercolors2024
#summerdress
#summer2024
#summergoals
#summerfashion

Stay fashionably informed

As summer rolls in, the urge to infuse vibrant colors and trendy designs into your wardrobe becomes irresistible. But how to know what’s chic and trendy and what’s not? 

Turn to influencers, Instagrammers, and fashion gurus for inspiration. 

Utilize the available online content, ranging from TikTok videos and YouTube tutorials to Instagram Reels and other social media platforms. These channels serve as hubs for discovering the hottest trends and styles, keeping you ahead of the fashion curve.

Promote sales for hot summer products

Boost sales by offering enticing promotions. Consider discounts for early birds, exclusive deals for returning customers, or limited-time offers. Create a sense of urgency and reward loyalty to drive sales and make your hot summer products even more appealing to potential buyers.

Summer color guide for 2024

Inspired by New York’s Fashion Week and Pantone, we can estimate the upcoming trends in terms of color. Use popular palettes for your summer dropshipping products to offer customers bright and trendy choices for their summer essentials.   

Color of the year: Peach Fuzz.

Incorporate this warm, elegant, and radiant color into your product scope to spruce up your summer sales. Peach Fuzz is supposed to evoke feelings of compassion and youthfulness, so keep an eye on this beautiful pastel.

Other colors to consider, based on spring and summer collections from popular brands, include 

  • Marlin
  • Lemondrop
  • Mint
  • Pastel Lilac
  • Capri
  • Rooibos Tea
  • Watercress
  • Chambray Blue

Fashion trends for summer 2024

Gear up for Summer 2024. Let’s look at some upcoming trends that will set your store apart, ensuring you’re in sync with the style preferences of your customers.

  • Dot Couture. Polka dots dominate the runways this year. Whether big, small, punchy, or muted, polka dots are a print for everyone – genderless, classless, ageless, and truly timeless.
  • Pencil Perfect Elegance. According to Vogue, pencil skirts will be a hit this year, paired with hoodies and unexpected colors like burgundy for a surprising and stylish twist.
  • Sweat Style Bliss. Apparently, this year, we’re never taking our sweats off. Joggers and sweatpants are making appearances on and off the runway, promoting stylish comfort while out and about.
  • Whirlwind of Ribbons. Multiple major designers showed their love for bows and ribbons this year. Integrate this trend into your designs for a touch of fashion-forward charm to accessorize or tie together outfits, creating a soft and romantic look across various products.
  • Legs for Days. Short shorts will take the lead in summer sales. Net-a-Porter predicts seriously short shorts as the power-dressing move for 2024, perfectly paired with blazers or button-ups for a polished, grown-up look.

Marketing tips for summer 2024 sales

A man sitting in a living room with his laptop, exploring Printify's marketing tips for summer sales.

Prep ahead of time

Start preparing your seasonal marketing strategy early. Familiarize yourself with trending topics and search patterns using Google Trends. Or utilize Keyword Planner to identify the most popular summer products. Use this information to refine your product titles, tags, and descriptions effectively.

Leverage summer holidays

Keep a close eye on the key summer holidays, like Father’s Day, Pride Month, Independence Day, or Summer Solstice. There are numerous promotional opportunities for your summer products. Keep track of holiday events throughout the year using the Printify Marketing Calendar 2024 to stay ahead.

Boost your designs with social proof

Be consistently active on social media and gather feedback for your summer designs. Visual appeal plays a significant role in attracting buyers, and showcasing your products on delighted, smiling customers can significantly increase sales. 

Since a staggering 95% of customers trust online reviews and recommendations, it’s crucial to engage with your audience. Encourage feedback and interactions to build trust and credibility.

Selling summer products: Key takeaways for your online store

Stay ahead of the curve by preparing your summer product lineup early. 

Our guide navigates pricing strategies, offers insights into social media dominance, and taps into the hottest color and fashion trends.

Build your online catalog before the festive season arrives, capitalizing on hot trends across clothing, outdoor gear, travel essentials, and more.

Prepare for the hottest season yet as your virtual shelves sizzle with must-have items, maximizing profits and turning Summer 2024 into a blazing success.

Make it happen today!

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Holiday guide 2024 – Tackle the shopping season like a pro https://printify.com/blog/holiday-guide/ https://printify.com/blog/holiday-guide/#comments Tue, 17 Sep 2024 10:50:41 +0000 https://printify.com/?p=36375 Dive into maximizing your profits during the holiday rush and boost your chances of having a successful holiday season.

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Sell custom gifts with Printify

Can you feel it? The holiday spirit is in the air again. Both shoppers and retailers alike are eagerly anticipating the joys of the shopping season. So, it’s time to roll up your sleeves and get your online store ready for the festivities.

What do the numbers say?

  • Holiday shopping is starting earlier than ever. According to a recent survey, half of all consumers plan to begin their holiday shopping before Halloween
  • This year’s holiday season is expected to be a record-breaker, with US consumers anticipated to spend a staggering $960 billion. That’s a 4% increase from the previous year.
  • 72% of holiday shoppers expect holiday deals before Black Friday/Cyber Monday week.

People want to make this holiday season memorable by splurging on gifts and experiences, so this is your opportunity to claim a slice of the profit pie and fa la la la la la la ka-ching.

Keep reading, as we’re about to dive into maximizing your profits during the holiday rush and increasing your chances of having a successful holiday shopping season. From improving your processes and meeting deadlines to finding the best deals and optimizing your marketing efforts – you’ll find everything you need. 

So, without further ado, let’s find out how your partnership with Printify can make these holidays extra jolly and rewarding.

Key takeaways

  • Maximize your profits: Use Printify Choice and the Early Access Catalog to enhance your product offerings and stand out from the competition.
  • Efficient order management: Keep a close eye on order statuses and use features like Order Routing to minimize out-of-stock issues and delays.
  • Extended selling season: With Printify Express Delivery, continue making sales until December 16, ensuring more last-minute holiday shopping opportunities.

Printify features for a successful holiday season

We’re committed to enhancing your experience and providing valuable tools for our merchants. That’s why we’re always working to improve our platform and offer features that are especially useful during the holiday season.

Printify Choice

Printify Choice automatically selects the best Print Provider for each order, guaranteeing the lowest price, quickest delivery, and top-tier quality. 

Using the Printify Choice network instead of a single provider significantly reduces the risk of out-of-stock issues, ensuring smooth operations during the busiest time of the year. 

With over 30 products available, it’s the perfect tool to maximize profits and stay ahead of the competition this holiday season.

AI Image Generator

Want to create unique and engaging holiday designs? Our newly improved AI image generator is here to help. Powered by OpenAI, it offers a better experience within the Product Creator, allowing you to easily generate high-quality images for new product designs or find extra inspiration.

Tip

Explore Printify’s AI Image Generator in our Help Center.

Early Access Catalog

The world’s largest and most loved POD Catalog is growing even bigger, faster.

Want to customize and sell hot products before anyone else and react quickly to market trends? Explore our Early Access products – so fresh that ready-made mockups and previews aren’t available yet.

Whether you’re a design pro or prefer to import ready-made artwork, more and more products are being added every week. Create your own mockups and start selling just in time for the holiday season! Not only will you get ahead, but you’ll also stand out from the competition.

Whether you prefer direct integration, manual orders, or importing samples, our platform supports your preferred method.

New products are added to Early Access weekly, so don’t forget to stay up-to-date!

Printify Express Delivery

Keep selling until December 16 with Printify Express Delivery.

Extend your holiday profit season by up to a week with our bestsellers – the Bella+Canvas 3001 and Gildan 5000.

The stress of last-minute holiday shopping can get to you. And while we may have procrastinated on timely shopping ourselves, it’s frustrating to miss out on those extra sales you could have made in your store. 

Luckily, with Printify Express Delivery, your customers can purchase and receive their t-shirts within 2-3 business days. 

We’re also excited to share that Express Delivery extends the Christmas cut-off date by up to a week compared to other methods. This year, our cut-off date is December 16. So, put your worries aside and let Printify take care of your holiday goodie deliveries.

Tip

Learn more about Express Delivery and how to set it up in our Help Center.

*Express Delivery is available for all states within the US mainland. Please note that for Alaska and Hawaii, Standard Delivery is currently the only available option.

Gift messages

The best gifts come from the heart. Spread some holiday cheer with our gift messages. 

Gift messages can be added to all Etsy orders, as well as manually created or imported orders from other platforms, provided they are fulfilled by a supported Print Provider.

Print heartfelt messages on-demand with your custom design and add them to that special gift order for any occasion.

Tip

Learn more about gift messages and how to set them up in our Help Center.

Packaging inserts and neck labels

Make a lasting impression that will stay with your customer long beyond the holiday season with our branding features – inserts and neck labels. Add that little something that will make your t-shirts feel extra special with a limited edition holiday neck label design, and use a wintery insert to promote your socials or run a post-holiday sale campaign.

Make it happen today!

Maintain a hands-on approach for order management

Holiday guide 2024 – Tackle the shopping season like a pro 2

As the number of sales in your stores increases, it becomes more beneficial to keep a close eye on your order management panel. Having a real-time understanding of order statuses lets you avoid or reduce many possible holiday hassles.

Pro tip: Avoid out-of-stock issues with Printify resources.

Printify Choice:

Printify Choice significantly reduces the risk of out-of-stock problems by selecting the best Print Provider for each order based on the customer’s location.

Explore over 30 products available with Printify Choice.

Order Routing:

For products not eligible for Printify Choice, you can still minimize out-of-stock and delay issues during the busy shopping season by enabling Order Routing.

This feature redirects the order to an alternative Print Provider located in the same country or region as your customer, which can help reduce shipping costs, customs duties, and fulfillment times. It also ensures that orders are fulfilled as efficiently as possible.

Order statuses and how to manage them

1. Pre-production statuses

On Hold: Submit order and send to production

After a customer purchases on your sales channel, within a few hours or sooner, the order will appear in the Orders tab. It will be sent to production based on your selected order approval settings. You can also send the orders to production manually by clicking Submit order.

On Hold: Action required

If your order is marked On Hold, this usually means there’s an issue. It could be that the item is out of stock or discontinued. Sometimes, it’s just a payment glitch. No worries – just head to the order’s page and follow the steps to sort it out. Once everything’s fixed, your order will be sent to production.

Use our Unavailable Variant Replacement Tool to find a replacement for the affected product, or enable Order Routing so that orders placed in the future will be automatically routed to the most suitable alternative Print Provider.

2. Production statuses

In Production

Your order has reached the Print Provider and is in their printing queue. The average production time is typically 2-7 business days; however, delays can occur during the holiday peak. Stay informed by following our Network Fulfillment Status page, which displays the latest information about each Print Provider’s production status.

  • Request a cancellation/address change or a shipping upgrade if needed. We’ll do our best to make it happen. However, note that due to the specifics of the production process, we can’t guarantee that we’ll be able to fulfill your request.
  • Please keep in mind that orders containing 12 or more items can take longer to be fulfilled.

Has Issues

There could be an address-related issue, like a missing first/last name or mismatched zip code. 

  • Double-check the accuracy of the customer’s address and make sure that all the required fields are filled out. Update the shipping address by clicking Edit above the customer’s address within the order details.

There might also be a deeper issue that prevents orders from reaching production. Our team is automatically notified about orders with this status and will proactively investigate the issue and contact you if necessary. Additionally, you’ll see a “Resolve issues” notification on the Order page, along with the status of the resolution.

Holiday guide 2024 – Tackle the shopping season like a pro 3

Canceled

Sometimes, the Print Provider will cancel orders due to unforeseen circumstances like production or stock issues. In this case, we’ll inform you of the cancellation and give you a full refund. 

If you request to cancel the order, you can’t send the said order to production again. However, you can create a duplicate order and send it to production.

3. Shipping statuses

Once an order’s status is marked Ready to ship, it’s fulfilled (produced) and ready for shipping. Access the tracking link for the order on the Orders page. Please allow up to 72 hours for the first tracking updates to appear within the tracking link, as sometimes the initial scan might be delayed, but the package is on its way. 

Once the order is received by the shipping carrier, it will be marked as Shipped

If the order is marked as On the way, it’s in transit and is on its way to its final destination. The order status will change based on the success of the delivery. Read more here.

Delivery information updates vary: 

  • For domestic deliveries, it can take up to 5 business days
  • For international deliveries, up to 7 business days 

Check the Shipping Rates page of the selected Print Provider to see the expected delivery times.

Note

If deliveries are taking longer than expected, it’s a good idea for customers to contact their local post office (and have the tracking number ready). Local post offices will have the most recent information on their backlog. Also, remember that it’s winter in North America and Europe, and many regions may be facing severe weather conditions.

Regarding international orders: If there have been no updates within seven days since the order was shipped, we recommend that the customer checks with their local post office.

  • If the customer’s local post office can’t locate the package, please contact our Support Team for further assistance. Please note that during the holiday period, our responses may be delayed.

If you have questions, browse our Help Center or submit a request to our Support Team. This will lead to a quicker response and faster resolution of any underlying issues.

A Reminder on Taxation

Printify is required to collect taxes (sales tax in the USA, VAT in the EU, and specific taxes in Canada, Australia, and New Zealand) on all print-on-demand orders. Make sure you’re fully aware of the incoming sales volumes – and what that means for your legal requirements.

Reaching out to merchant support

Holiday guide 2024 – Tackle the shopping season like a pro 4

Our Merchant Support agents work hard 24/7, especially during the holidays. They’ll solve problems, advise, guide, and help in every way possible to ensure a successful holiday season for our merchants.

Get in touch fast

If you have specific questions or concerns, please contact our team through the My Requests page in your Printify account. You’ll need to be logged in to access it. From there, submit a request, and our team will get back to you as soon as possible.

Experiencing an issue with your order? Use the Submit Issue menu under the affected item in your Printify Order details page. From here, request a tracking status update, reprint, or refund. We got you!

Please keep in mind that the holiday season is Printify’s busiest period of the year, especially for our Merchant Support Team, so response times may be longer than usual. 

Please don’t send us multiple messages regarding the same issue, as this can create unnecessary delays and make it harder for us to respond to everyone promptly.

Solve it yourself

There’s a good chance that the issue you’re facing has been detailed. 

To speed up resolutions, please provide photo or video evidence when reaching out – follow our guidelines from the Help Center for more information. If a product is misprinted, damaged, or lost, you can get a free replacement or refund within 30 days of delivery.

Important

Please be as specific as possible when submitting your request. Provide a detailed description of the issue, indicate whether you prefer a reprint or refund, and include photos or measurements if necessary. For bulk orders, please submit a video. Make sure that the issue is clearly visible in all the submitted images.

Vague requests with missing information require additional exchanges of messages, increasing response time and making it harder for our Merchant Support Team to address issues promptly.

Live chat

Chat with Richie, our virtual agent, anytime by clicking on the chat bubble on our website. Richie can help you with virtually any topic and will guide you through the necessary steps.

If you need further assistance, Richie can pass the conversation on to one of our live support agents upon request.

Please note that on Christmas and New Year’s Eve, our live chat will be off. Santa’s helpers also need to rest.

But don’t worry, we’ll get back to you as soon as possible!

For more information on how to make the most of the holiday rush and ensure a successful season, check out our article on contacting the Printify Support Team.

Make it happen today!

Deadlines are important for both eCommerce retailers and shoppers. They mark the final cutoff dates for order arrival. To ensure the delivery of last-minute Christmas gifts on time, keep your store and buyers up-to-date with deadlines during the holiday rush.

One of the easiest ways to keep customers informed about shipping expectations is to use the delivery formula: Fulfillment time = Production time + Shipping time.

The recommended holiday order deadlines are usually announced by the middle of October. Once published, you’ll be able to find them on the Printify Network Fulfillment Status page.

This page will be regularly updated with the latest information. Keep yourself and your customers informed – transparency will help them be more understanding of any delays, complaints, or other issues that may arise.

Note

Remember that the shipping situation can change rapidly, so consider these deadlines as general guidelines rather than guarantees.

In the meantime, we have some suggestions and tips for the upcoming holiday shipping deadlines.

  • Make sure your online store is up-to-date (listings, products, prices, etc.).
  • Create holiday specials for early shoppers.
  • Keep your customers informed about deadlines.
  • Set up automation for your orders (Order Routing).
  • Come up with a whole process for handling returns.

Optimize your store (and processes) for the holidays

Holiday guide 2024 – Tackle the shopping season like a pro 5

The holiday shopping rush and high demand increase shipping delays and issues year after year. That’s why it’s crucial to get ahead of these potentially unpleasant situations and optimize your store and processes.

Here are some tips to make sure your niche understands the realities of holiday fulfillment. To ace the holiday rush:

  • Stay Informed. Keep a close eye on our Print Provider production times. However, these are simply helpful estimates.
  • Use Banners. There’s no better way for a shopkeeper to explain rules and deadlines than by pointing them out on a clearly displayed sign.
  • Update Product Descriptions. Customers almost always read the information directly below an item, so this is a great location to include essential details.
  • Include Terms and Conditions and Privacy Policies. It’s always worth developing some store protection. An open policy board goes a long way toward clearing up potential problems.
Quick tip

Consider using Printify’s Terms of Service page as a foundation for your shop’s policies. This ensures your policies align with Printify’s, especially regarding refunds.

  • Consider virtual assistants. As a store grows more profitable, it requires more workforce. If you plan to scale above 10,000 sales, it’s a lot to handle alone.
  • Check your subscription status. Ensure your Printify Premium Subscription is active throughout the holiday season to maximize profits and avoid pricing pitfalls.
  • Avoid bulk orders. As production will be strained by upticks in order frequency, it’s best to avoid bulk orders to guarantee on-time delivery.
  • Refunds instead of reprints. With the surge in holiday orders, every step, from sourcing to shipping, can experience delays. We understand how important timely deliveries are. That’s why, if there’s a hiccup and a reprint won’t make it to the end customer due to order cutoff deadlines of the specific Print Provider, we’ll offer refunds.
  • Use templates. We’ve provided a few good templates below for your communication with the customers during the holiday season. Feel free to customize them to your store’s needs.
  • Stay updated. It pays to stay informed with so many new and exciting products, updates, and developments arising in the POD world. Check our blog and YouTube channel for POD-related content. Consider joining our Facebook community – the POD Rockstars – to be the first to know all Printify updates, news, and product announcements.
Note

Please remember that under the Printify Terms of Service, you are not allowed to post or upload any content that infringes on copyrights, trademarks, or violates the rights of others.

Useful holiday templates

Hi there,

Throughout the festive surge, the processing period for most orders falls between 4 and 10 business days. Please keep in mind that this does not include the shipping – it will take some additional time.

Best wishes,

[Your name]

Hey there,

Just a heads-up: like last year, our shipping partners can’t promise exact delivery dates. So, we’re giving you our best guesstimate for holiday orders.

For your US customers, try to get your orders in by December XX. For your international buyers, aim for December XX.

To keep things merry and bright, we suggest placing those Christmas orders early. It’ll make for a smoother, jollier season!

In case you have any questions, feel free to contact us.

Wishing you all the festive feels,

Cheers,

[Your name]

Hello,

I wanted to let you know that once an order is placed, we can’t speed up or upgrade the shipping due to the high volume at shipping facilities. It’s that bustling time of the year, and, as you can imagine, many are hoping to get their gifts around the same time. This could lead to some potential shipping delays.

I hope this clarifies things. Do let us know if you have any other questions.

Warm regards,

[Your name]

Hello,

Just to give you a heads-up, after the payment is confirmed, the order takes a little journey before it reaches its final destination. Once the product is printed, packaged, and handed over to the carrier, we’ll send you a tracking number by email. Simply click on that link to see the order’s delivery status.

I hope this clears things up. Let me know if there’s anything more I can help you with.

Warmly,

[Your name]

Hello,

Thank you for reaching out. I’m genuinely sorry about the issue with your order, but rest assured, we’re here to make it right. Please let me know if you’d prefer a complimentary replacement or a refund. To help us move forward, could you please share a clear, well-lit photo of the product in question?

One more thing: shipping tends to get a bit slower between December 1-25. During that window, we’ll be providing refunds as the primary resolution.

I hope to resolve this swiftly for you.

Warm regards,

[Your name]

Make it happen today!

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When is Black Friday 2024 and how to prepare your ecommerce store? https://printify.com/blog/when-is-black-friday/ Wed, 28 Aug 2024 15:45:33 +0000 https://printify.com/?p=121798 A short brief on Black Friday 2024 and Cyber Monday. The When, the What, and the How – all things eCommerce

The post When is Black Friday 2024 and how to prepare your ecommerce store? appeared first on Printify.

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Sell custom products with Printify

Black Friday is the busiest shopping day of the year.

With epic sales and deals in both online and physical stores, it’s your chance to use this peak in online spending to increase sales, store traffic, and brand awareness.

In this article, we’ll brief you on all things important – when does Black Friday shopping start, what is Cyber Monday, how they came to be, and how to prepare your storefront for the unofficial start of the 2024 holiday shopping season.

Disclaimer

This post may contain affiliate links, which means we may earn a commission if you make a purchase through those links. This comes at no additional cost to you.

When is Black Friday 2024?

When is Black Friday 2022

When does Black Friday start?

On Friday, November 29, 2024.

It’s your chance to take advantage of the biggest shopping event of the year: Black Friday 2024, with huge discounts and special promotions.

And when is Black Friday over? Officially – the day after Thanksgiving, but your chance to offer the best savings doesn’t start and end on November 29.

To avoid large crowds and fulfillment delays, many stores and most major retailers, like Amazon, Walmart, and Best Buy, start early Black Friday promotions in late October and the first weeks of November.

Black Friday deals continue through Thanksgiving weekend and end right before Cyber Monday. 

When is Cyber Monday 2024?

When is Black Friday 2024 and how to prepare your ecommerce store? 6

Cyber Monday kicks off on Monday, December 2, 2024.

In the United States, this event marks the start of the Christmas shopping season and was created by online retailers to drive online shopping with exceptional bargains.

Move from heavy traffic and large crowds at shopping malls and prepare your online store for massive sales to entice shoppers looking for deals from the comfort of their homes. Optimize your product listings with relevant keywords, create limited-time offers, and leverage social media campaigns to maximize visibility.

Make it happen today!

Cyber Monday vs Black Friday

Black FridayCyber Monday
What is it?A shopping event for both in-store and online purchases.A shopping event for online eCommerce sales.
When is it?Black Friday officially starts the day after Thanksgiving, November 29, but online sales are from October through the Thanksgiving weekend.Cyber Monday takes place on the Monday after Thanksgiving and technically lasts for 24 hours, but some online retailers run a Cyber Monday week.
What to sell?Latest generation tech, furniture, and other home and garden products.Smart phones, TVs and appliances, apparel and accessories.

A brief history of Black Friday and Cyber Monday

Black Friday

While in recent years it’s known as the biggest shopping day of the year, the term ‘Black Friday’ originated in the 1960s on a slightly less positive note.

It was a way for police officers in Philadelphia to describe the traffic, accidents, shoplifting, and general chaos caused by suburban tourists who had arrived in town to begin their holiday shopping. 

That all changed in the late 1980s when most retailers and shopping malls, seeing increased profits and many consumers in long lines to get the best deals, gave Black Friday a more positive spin.

Cyber Monday

Cyber Monday originated in 2005 when the National Retail Federation noticed a trend of increased online shopping on the Monday following Thanksgiving.

Initially, the phenomenon was driven by people shopping from their workplace computers on the Monday after Thanksgiving day, taking advantage of their offices’ faster internet connections. The trend evolved as high-speed internet became more widespread in homes, but the name stuck.

Over the years, Cyber Monday has become one of the biggest eCommerce shopping days globally. Retailers now offer exclusive, website-only deals, expanding the event beyond its initial concept. By 2014, Cyber Monday had become the biggest online shopping day of the year in the United States.

What to expect from Black Friday and what is Cyber Week?

What to Expect From Black Friday Sales This Year

Let’s look at some interesting and useful facts from the previous year.

Money Talks

Black Friday sales reached a record $9.6 billion in 2023, overshadowed by the staggering $12 billion achieved on Cyber Monday.

Over the entire Cyber Week, consumers spent around $27 billion.

Sales Start Early

Late November holiday sales start a few days to a month in advance.

What started as a way to avoid shipping and supply chain issues has become a common business practice.

Shoppers Want Gifts

The holiday season sales were dominated by toys and games, followed closely by electronics, with AirPods at the top of the list.

Although this might not initially mean much for your eCommerce business if you’re selling customizable products, it’s important to recognize an opportunity to sell products that accompany hot-selling goods.

Cyber Monday Is the New Black Friday

Although Black Friday is still the biggest shopping day of the year, Cyber Monday has taken the lead in eCommerce sales, in part due to its growing popularity in other countries.

If recent history serves as any indication, it’s also set for further growth during the shopping season in the years ahead.

Make it happen today!

How can online retailers prepare for Cyber Monday and Black Friday?

To set your stores up for Cyber Monday and Black Friday deals, you need to know what sells best and how to promote it.

With November (and Christmas Eve for that matter) right around the corner, we’ve prepared a short list of things to turn your eCommerce store into the go-to place for holiday season goods.

  • Start early. Retailers start offering Big Friday and Monday deals many weeks in advance. Don’t give your competitors the upper hand, and prepare your shop.
  • Use email marketing. Create a mailing list to use one of the most effective digital marketing tools to let your regular customers know about the Black Friday deals in your shop.
  • Promote discounts. The average discount offered on the biggest shopping day is 25%. Use bold, eye-catching visuals to highlight your deals and capture the attention of shoppers hunting for the best bargains.
  • Use SEO. Optimize your product listings by using the right keywords. To make this easier, find a keyword tool created for your specific sales channel – eRank for Etsy, Semrush for Shopify, and others.
  • Use social media. From Black Friday promotions to early Cyber Monday sales to excellent product advertising, use the power of social media to attract shoppers.
Quick tip

Create a reliable sales strategy by following our guide on the best Black Friday and Cyber Monday marketing ideas.

Prepare for the official holiday shopping season

Cyber Monday and Black Friday 2024 mark the unofficial beginning of the holiday sales season, but these are not the only days that can bring online stores a spike in sales.

Mark your calendar for all major holidays to be ready for the shopping boom.

Annual events to keep on your radar

Staying ahead of key retail events throughout the year can significantly increase foot traffic and drive online sales. Many retailers capitalize on these dates with discounts and promotions, especially during the Christmas shopping season, to attract eager shoppers.

EventWhen
ChristmasDecember 25
New YearJanuary 1
Valentine’s DayFebruary 14
St. Patrick’s DayMarch 17
EasterVaries
Mother’s DaySecond Sunday of May
Pride MonthJune
Groundhog DayFebruary 2
Father’s DayThird Sunday of June
4th of JulyJuly 4
Labor DayFirst Monday of September
Back-to-SchoolEnd of August/Beginning of September
HalloweenOctober 31

Get your store ready – offer relevant deals during these dates and start your marketing campaigns early. It’s your chance to become the go-to seller for seasonal goods, gifts, and merchandise for special events year-round.

FAQ

Let’s start with when. Does Black Friday shopping begin on the same Friday? No. Big retailers like Walmart, Best Buy, and Target start their activities at least a week before, gradually increasing discounts and deals as Black Friday approaches. Then, the deals hit the peak on Cyber Monday. Follow their lead to lure in shoppers and benefit from Black Friday 2024.

No! It’s not on the same date every year, but it does always happen on the same day.

Black Friday falls on the fourth Friday of November, following Thanksgiving in the United States – November 29, 2024.

The term ‘Black Friday’ originated in the 1960s, when Philadelphia police used it to describe the chaos – heavy traffic, accidents, and shoplifting – caused by crowds of shoppers. In the late 1980s, retailers rebranded it with a more positive connotation, highlighting the day as a major profit-boosting event that kicks off the holiday shopping season.

Black Friday is ideal for broad appeal – in-store deals and online bargains – before the December holiday frenzy. Cyber Monday is perfect for online-only retailers, targeting tech-savvy consumers looking for exclusive online deals.

In recent years, many retailers have benefited from participating in both events, maximizing sales opportunities across the weekend. Choose based on your target audience, product offerings, and sales strategy.

Black Friday – Online and offline goldmine for big and small retailers

Stay alert this November and offer the best deals to raise brand awareness and profits – Black Friday is your chance to get your products out in the open.

Be prepared for Cyber Week and stay ahead of your competing stores by offering click-worthy deals and discounts, optimized listings, and bargains that will make people shop ’til they drop.

Enhance your customer experience by adding customized products to your Black Friday and Cyber Monday deals with Printify.

Make it happen today!

The post When is Black Friday 2024 and how to prepare your ecommerce store? appeared first on Printify.

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20 Best Black Friday and Cyber Monday marketing ideas for a reliable sales strategy https://printify.com/blog/best-black-friday-and-cyber-monday-marketing-ideas/ https://printify.com/blog/best-black-friday-and-cyber-monday-marketing-ideas/#comments Wed, 28 Aug 2024 07:36:00 +0000 http://merch.printify.com/?p=898 Use the Black Friday shopping event in your favor. Browse these 20 marketing ideas to create buzz around your sales on the busiest shopping days of November.

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Sell custom products with Printify

The end of Thanksgiving marks the countdown for the two busiest shopping days of the year – Black Friday and Cyber Monday. 

Well-planned marketing campaigns are your ticket to high sales – if you start preparing now, that is.

Most Black Friday marketing strategies are full of classic tactics that have developed over time. But as more people shop exclusively online, you can’t rely solely on good deals and discounts to boost sales and attract new customers. 

Try these Cyber Monday and Black Friday marketing ideas to increase your holiday sales and take your online store to a new level.

Black Friday marketing strategies and why they matter?

These two events kick off the holiday shopping season. 

Online shoppers worldwide mark them in their calendars and browse online stores and marketplaces for amazing deals – it’s a fantastic chance for you to lure in tons of potential customers and turn your small business into an eCommerce empire.

  • In 2023, shoppers spent $9.6 billion on Black Friday deals and $12 billion on Cyber Monday sales. 

Join in on the fun this year and grab your share of this multi-billion dollar event with clever Black Friday and Cyber Monday campaigns.

  • Nine out of ten shoppers globally turn to online retailers during the Black Friday season.

Prepare your store on time, inform customers about upcoming deals, and drive sales throughout the holiday season.

  • Top product categories during Black Friday sales are apparel and accessories (50%), toys (31%), gift cards (27%), books and video games (24%), and electronics (23%).

The beauty of being a print-on-demand (POD)  merchant is that you can customize almost anything in all these categories to fit the right target audience.

Make it happen today!

20 Black Friday and Cyber Monday marketing ideas

Let’s look at 20 ideas you can try this holiday shopping season. Choose the right marketing strategy for your business to turn those on-the-fence shoppers into paying customers and generate sales throughout the holiday season.

1. Start planning your marketing campaign early

Start Planning Your Marketing Campaign Early

Even though Black Friday falls on November 29 this year, online shoppers start searching for deals in late October – so be prepared. 

Advertise Cyber Monday promotions with consistent updates throughout November, using social media posts and email newsletters to alert customers about promotional discounts ahead of time.

2. Decorate your store and create a dedicated landing Page

A landing page is an informative section in your eCommerce store that showcases specific products, events, and marketing campaigns. It informs your visitors about offers, upcoming sales, and one-of-a-kind deals.

Make sure to update your landing page with banners, advertisements, background themes, and other important elements that catch the eye and promote your upcoming Cyber Monday and Black Friday sales.

3. Engage your social media followers

Most retailers organize their social media posts before their promotional campaigns start so they can generate traffic and create buzz.

Popular social media channels like TikTok, Instagram, and Facebook are great for Black Friday promotions. They let you interact with your followers, reach a global audience, and snag more sales.

Post interactive reels, videos, and images to ask questions, feedback, suggestions, and ideas from your community.

Quick tip

Consider adding a countdown timer to your posts and stories. This creates urgency and anticipation, encouraging your followers to take action before time runs out on your Black Friday sale.

4. Create irresistible deals

Create Irresistible Deals

Black Friday and Cyber Monday are all about compelling deals that people anticipate worldwide. Flash sales and irresistible discounts are at the core of this shopping event, so implement them into your Black Friday marketing strategy.

Offer an exclusive deal with certain products, a special discount when customers spend a specific amount, or an overall Black Friday sale for your entire inventory.

5. Promote special offers via email marketing

Black Friday email campaigns are one of the most foolproof ways to keep your potential and loyal customers invested.

Time your Black Friday marketing emails to go out at strategic times that will encourage shoppers to head to your site. Your emails should be straight to the point, with a value statement and call to action (CTA) button visible upon opening the letter.

Offering early access deals to email subscribers can create a sense of exclusivity and urgency, prompting quicker responses from your customers.

For more email marketing tips and tricks, check out our article on creating a mailing list for your online store.

6. Upsell and cross sell

No list of Black Friday campaign ideas would be complete without upselling and cross-selling. This marketing strategy tempts shoppers to upgrade their purchases.

Display complementary items or upgraded versions of their selected choices at discounted prices. This will increase the overall order value and generate customer satisfaction throughout the Black Friday weekend.

Create gift guides highlighting these products or upgrades to help holiday shoppers quickly find the perfect gifts and add more to their carts. Publish these guides on your socials and blog, and create social media ads to drive traffic to your store and increase online sales.

7. Attract new customers with product bundles

Spare your customers the trouble of pairing up items themselves by offering ready-made bundle deals as a part of your Black Friday marketing campaign. 

Put together products that complement each other and add them to a package deal at a very tempting price. Display them on your eCommerce stores as one-of-a-kind Black Friday deals to create a feeling of exclusivity. 

It’s a great way to showcase and offer your target audience more products at a great price.

8. Offer exclusive deals with limited discounts

Black Friday is a frantic period both online and in brick-and-mortar stores. Use this urgency, FOMO (fear of missing out), and desire to find a good deal to your advantage. 

Create limited Cyber Monday offers to gamify the shopping experience, encouraging consumers to compete for the best deals and increasing the average order value.

This is where newsletters, social media posts, and other repeated media mentions of sales come in handy. Offer limited-time exclusive discounts that expire just as Cyber Monday closes to potentially skyrocket your user traffic.

9. Offer free shipping

Offering free shipping is a powerful motivator for 49% of online store shoppers and can significantly increase your Black Friday sales. 

Implement conditional free shipping to encourage higher cart values, such as offering free shipping on orders over a certain amount or selected high-price items. Promote this offer in your marketing channels to pique interest and encourage impulse purchases.

By strategically using conditional free shipping, you can increase conversions while maintaining profitability during your Black Friday campaigns.

10. Set up cart abandonment emails

Abandoned online shopping carts are a drastic sink in sales. Nearly 80% of carts were abandoned daily during the Black Friday event period in 2022.

This issue may arise from pricey shipping rates – the most common factor – undecided shoppers, better competitive rates elsewhere, or window shopping. 

Regardless of the reason, creating automated abandoned cart emails can bring buyers back to the page they left, increasing your chances of closing the deal.

Make it happen today!

11. Encourage customers with a free gift or coupon

Build shopper loyalty by offering a free gift or coupon during your Black Friday promotions. For small business owners, this strategy can effectively target customers who appreciate personalized touches. Once a customer completes their purchase or interacts with promotional content, reward them with a coupon code or a small gift.

These gifts don’t have to be extravagant – unique packaging, downloadable content, or product-specific accessories can create a memorable shopping experience. Coupons, on the other hand, add an exclusive feel, encouraging customers to take action.

12. Make an interactive experience

Incorporate fun and interactive experiences into your Black Friday advertising ideas to truly engage and captivate online shopping enthusiasts. 

One effective method is using discount wheels, where customers spin to win discounts, irresistible deals, bundles, or even a generous gift card value. This gamified interaction adds anticipation and excitement, so customers fill their carts up and spend more. 

Another idea is using strategically placed pop-ups to showcase mega deals, limited offers, holiday promotions, and coupon codes, creating a sense of urgency that encourages immediate purchases. 

Enhancing the shopping experience with these interactive elements can boost participation and drive sales during the holiday season.

13. Use hashtags

Use Hashtags

Here’s a Black Friday marketing idea you don’t want to overlook – hashtags. Use them in promotional social media posts and add them to quotes, titles, and announcements about your sales to help even more customers find your store.

Use specific hashtags for your Black Friday and Cyber Monday campaign, including:

#ShoppingDay

#BlackFridayDeals

#BlackFridaySale

#CyberWeek

#BlackFriday

#CyberMonday

#Shopping

#BlackFridaySpecial

#BlackFridayShopping

#CyberMondaySpecial

#CyberMondayDeals

#SuperSale

Add other hashtags relevant to your brand and recent trends, but don’t use so many that they’re spammy or intentionally mislead customers.

14. Don’t forget about customer satisfaction

To secure the Black Friday traffic rush ahead of time, you must bring value and develop VIP customers.

Engaged existing customers will promote your brand to friends and family, provided their efforts are rewarded.

Many brands reward shoppers with discounts, early releases, gifts, and coupons if they leave testimonials, subscribe to newsletters, make large purchases, or create media content reviewing or showing off products.

Include user-generated content in your Black Friday marketing strategy to maximize sales, build a trusted brand identity, and gain loyal customers.

Paid advertising is one of the most popular ways for an online business to promote its brand, products, and unique sales.

It’s a direct and immediate way to gain visibility and attract new audiences. But do keep in mind that of all Black Friday and Cyber Monday campaign ideas, this one will require a budget.

Strategically run displayed ads on Google, Instagram, and other popular channels to reach the right audiences and encourage them not to miss out on epic deals this Black Friday.

16. Partner with influencers

Partner With Influencers

Influencer marketing may be one of the best Black Friday promo ideas. It’s a big opportunity to promote your products to a global audience of potential buyers. 

92% of businesses say their influencer marketing strategies are paying off, so consider using them for your seasonal sales.

Influencers offer authentic promotions for your products and sales to a dedicated following in any market segment you want or need. It’s an excellent way to expand your brand’s reach and generate more sales during the biggest shopping events of the year.

Partner with content creators who align with your principles and brand values, as many customers make purchasing decisions based on the trustworthiness of who’s promoting the products.

17. Partner with other brands

Another great Black Friday marketing idea is co-branding. Team up with brands that share your values and promote each other’s sales for a win-win deal!

Co-branding means you share your audiences, budget, resources, and ideas. When two businesses come together, it raises the credibility and customer loyalty of both participants, further maximizing your sales potential during the Black Friday weekend.

18. Reward loyal customers

When developing your Black Friday campaign ideas, don’t focus solely on the potential customers you’re about to attract. Remember the loyal existing customers who have already purchased your goods and might return for more.

Reward them with well-deserved recognition and gratitude by offering discounts, early-access deals, gift guides, and sneak peeks into your upcoming sales.

This is one of those Black Friday marketing tips that will help you gather positive feedback, harness customer loyalty, and maximize your sales by reminding your devoted customers how much they matter.

Check out our gift guides to help you prepare your own:

Best eco-friendly gifts

Top 25 best friend gifts

30 Awesome Christmas gifts for women

19. Design a Black Friday / Cyber Monday contest

When you’re done with your gift guide, head over to social media to post contests and challenges for your followers. This Black Friday marketing strategy will spread the word about your brand and promotions and generate loyalty through engagement and fun prizes.

Spark excitement with an unboxing challenge, Cyber Monday scavenger hunt, Black Friday trivia, and other fun contests. This will attract the attention of potential shoppers, drive social sharing, encourage user-generated content, and spread the word about your brand and promotions.

Just make sure to offer a valid prize that’s worth engaging for. People love to get free products, discounts, and wonderful deals – and you can offer all of them without breaking the bank.

20. Extend your offers for the whole Cyber Week

Extend Your Offers for the Whole Cyber Week

We’ve mentioned that Black Friday, Cyber Monday, and the two weeks that follow Thanksgiving weekend are somewhat interchangeable. Your Cyber Monday promotion ideas are just as relevant for Black Friday and vice versa.

Top discounts happen during Cyber Monday, but customers still provide significant traffic into the December holiday season. Extend your Black Friday promotion ideas to get as much profit as possible from your hard work and planning.

FAQ

The best Black Friday marketing ideas include creating irresistible deals, offering early access to loyal customers, engaging followers on social media, and designing a dedicated landing page. You can also upsell and cross-sell, sell product bundles, and offer deals with limited-time discounts to maximize sales.

Use clever promotions, sales, banners, pop-ups, discounts, and strategic email marketing to attract customers on Black Friday. Advertise your deals through social media and ensure your store is visually appealing and easy to navigate. Early access offers and countdown timers can create urgency, enticing customers to shop sooner.

Just as you would with a Black Friday sale, you can spread the word about your exciting Cyber Monday deals by creating early bird discounts, great deals, fun contests, or challenges with prizes your buyers might want.

Send out emails, bedazzle your storefront, and don’t forget about social media. Interact with your customers to expand your brand reach and generate feedback around the Black Friday and Cyber Monday shopping season.

Offer conditional free shipping, create limited-time offers, and use countdown timers to build urgency. Use upselling and cross-selling strategies, provide exclusive deals to loyal customers, and keep customers engaged through social media and email marketing.

Focus on creating significant discounts, bundling products, or offering exclusive, limited-time deals. Use clear, concise messaging in your promotions, and ensure your offer is visible across all marketing channels, including email, social media, and your website.

Similar to Black Friday, the Cyber Monday bestsellers list begins with electronics (with 79.4% of men shopping for TVs, gaming consoles, and other exciting products). Clothing and accessories take the lead among women at 63.6%.

Market Cyber Monday by extending your Black Friday promotion, offering exclusive online-only deals, and using targeted ads to reach specific audiences. Enhance the shopping experience with interactive elements like discount prize wheels or pop-ups, and maintain engagement through email and social media marketing.

On Cyber Monday, electronics prices tend to drop significantly, especially TVs, laptops, and gaming consoles. Apparel, home goods, and beauty products are also usually discounted.

The three most common purchases on Cyber Monday are electronics (like laptops and gaming consoles), clothing and accessories, and home goods, such as kitchen appliances and decor.

Black Friday and Cyber Monday advertising ideas: Conclusion

Set your business up for success by working on some Black Friday ideas before the holiday season sneaks up on you. Evaluate which tactics will help you reach your target audience and encourage customers to buy more from your store. 

Once you choose your marketing strategies, you can adapt them to foster a truly unique shopping experience for your customers this holiday season.

When creating a Black Friday and Cyber Monday marketing campaign, remember to:

  • Prepare at least a month in advance
  • Define your customer base and niche
  • Offer multiple types of discounts
  • Upsell and create bundle deals
  • Set up Black Friday and Cyber Monday email marketing campaigns
  • Use holiday sale-related hashtags to drive traffic
  • Optimize and decorate your store page for the season
  • Use relevant trends, statistics, and data to support your strategy
  • Support loyal consumers and facilitate follow-up engagement
  • Research your competition
  • Host fun contests and challenges
  • Run paid ads
  • Partner with influencers and other brands
  • Take advantage of the entire sales week

With the right marketing strategy, your Black Friday and Cyber Monday campaigns can be a raging success. So take notes, take action, and start promoting!

Make it happen today!

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17 Holiday marketing ideas for the 2024 festive season https://printify.com/blog/holiday-marketing-ideas/ https://printify.com/blog/holiday-marketing-ideas/#comments Wed, 14 Aug 2024 20:40:00 +0000 http://merch.printify.com/?p=462 Ready to enhance your holiday marketing strategy for the festive season? Explore top holiday marketing ideas for 2024 to increase sales and engage customers.

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Create what’s trending. Sell what’s hot

Holidays bring a host of challenges that come with the shopping frenzy, the main one being: how can a business stand out in a crowd of online promotions and marketers? With holiday spirit high but competition even higher, you have to be clever with your marketing campaigns.

In this article, we’ll unwrap the 17 greatest holiday marketing ideas and tips for you to try, covering every aspect of eCommerce. Take notes, take action, and prepare your store for existing and new customers during their festive seasons with one-of-a-kind promotions.

Key takeaways

  • Free Gifts and Discounts: Offer free gifts and exclusive holiday discounts to increase sales.
  • Online Advertising: Plan social media campaigns, use hashtags, and run paid ads to increase visibility.
  • Customer Engagement: Host classes, create interactive experiences, and run holiday contests to engage shoppers.
  • Influencer and Referral Programs: Collaborate with influencers and run referral programs to use word-of-mouth marketing.

Why should you prepare for holiday season sales?

17 Holiday marketing ideas for the 2024 festive season 7

Effective holiday marketing strategies can help you capitalize on high demand and increased website traffic during the busy holiday season when customers tend to spend money quickly.

Here are some insights and statistics to illustrate why you should mark your calendar:

Revenue Growth

Holiday sales have consistently risen over the past ten years, reaching $966.6 billion in 2023.

Retail Sales

For 2024, overall retail sales are expected to increase by 2.5%-3.5%, reaching between $5.23 trillion and $5.28 trillion​.

Consumer Spending

On average, US holiday shoppers spend about $1,000 for the winter holiday season, covering a wide range of products from clothing to tech​.

Popular Categories

The top product categories for holiday shopping include:

  • Gift Cards
  • Toys
  • Clothing and Accessories
  • Electronics

Influential Social Media Sites

The most influential social media platforms for holiday purchase decisions are:

  • Facebook
  • YouTube
  • Instagram
  • TikTok

Want to fill your store with holiday goodies for more sales and new holiday promotion ideas? Try Print on Demand with Printify to offer custom products across bestselling holiday categories.

Make it happen today!

Increase your sales with 17 of the best holiday marketing ideas

A successful holiday marketing campaign takes time, effort, and patience. One thing’s for sure – the benefits of the seasonal sales rush outweigh the time and effort you’ll spend.

Let’s get into the 17 best holiday marketing ideas to increase your sales, grow your business, and help you gain an advantage over your competitors during the holiday gift-giving season.

1. Create special offers

Grow sales and spread holiday cheer with special offers that enhance your holiday marketing efforts. Here are four effective ideas to include in your successful holiday marketing campaign:

  • Free Shipping. Customers are more likely to complete purchases without the additional shipping costs.
  •  Buy One, Get One Free (BOGO). This strategy helps move inventory and introduce new products, making it a great addition to your holiday marketing efforts.
  •  Holiday Bundles. Holiday-themed product bundles simplify gift shopping for your website visitors and increases perceived value, perfect for unique holiday promo ideas.
  •  Exclusive Holiday Discounts. Offer time-limited gift discounts and flash sales to create urgency. Advertise these seasonal promotions through email and social media contests to drive immediate traffic and accelerate sales, enhancing the overall customer experience.

2. Offer free gifts

17 Holiday marketing ideas for the 2024 festive season 8

One of the best holiday marketing campaign ideas is offering a free gift with every purchase or specific product combination. People love free stuff during holiday events, and they’ll gladly tell their friends about it, raising your brand’s reach during the holiday shopping season.

Popular free store gift ideas include:

  • Stickers: Fun and easy to customize with your brand style.
  • Magnets: Useful and visible, keeping your brand in front of customers.
  • Keychains: Practical and memorable.
  • Branded tote bags: They add value and promote your brand when used.
  • Holiday ornaments: Festive and seasonal, adding a touch of holiday cheer.

Promote these gifts on your online store and social media platforms to attract more customers. Highlight the gift’s importance by generating a limit for urgency while promoting your brand, and conduct careful planning to fit the added expense in your potential sales estimate.

3. Offer free gift packaging

Provide free gift wrap packaging for online orders to delight your customers during holiday events or set up a gift wrapping station in your store.

Offer various wrapping paper options, ribbons, and gift tags to suit different tastes.

Want to provide gift wrapping for your automated print-on-demand orders? Printify currently offers a custom gift-wrapping service for select products.

4. Make a holiday gift guide

Make shopping easy for your customers with a holiday gift guide tailored to their needs.

Take all your seasonal products and categorize them by possible choices people might look for. For example, gifts for him, gifts for her, gifts for kids, gifts for pets, or gifts for myself.

This is a fun and creative way to showcase your products, ease your customers’ shopping experience, and drive faster sales.

5. Sell gift cards

17 Holiday marketing ideas for the 2024 festive season 9

One of the easiest presents to buy someone is a gift card from a trusted business.

Offer your customers electronic and physical gift cards as product listings or prizes in an online giveaway or contest. Gift cards are the ultimate solution when buying presents for:

a) Someone you don’t know too well.
b) Someone who already has everything.
c) Someone hard to shop for.
d) Last-minute gifts.

6. Plan your email-marketing campaign

Well-planned email marketing campaigns can attract an audience and spread holiday cheer with festive greetings wrapped in fantastic offers and holiday discounts. Include festive holiday greetings in your subject lines to create an inviting feel and enhance your email’s effectiveness.

To excel in email marketing during the holidays, focus on:

  • Subject Lines and Preview Text: Keep subject lines short (under 50 characters), clear, and intriguing. Use preview text to provide additional context and entice readers to open the email.
  • Engaging Visuals: Use festive images and interactive elements like GIFs and videos to capture attention and enhance engagement.
  • Segmentation and Personalization: Tailor emails to different audience segments and personalize content based on recipient data to improve relevance and engagement​.

Brainstorm holiday email ideas with your team, family, and friends to see what captures their attention. Learn what flops and what sticks out before sending them to your customers.

7. Plan your social media campaigns

17 Holiday marketing ideas for the 2024 festive season 10

Most of the holiday promotion ideas mentioned above already include social media marketing channels, but this step is all about planning.

Strategize your budget, posts, ads, schedules, games, and interactions related to your social media efforts during the holiday season.

Here are some key points to consider:

  • Content Calendar: Create a content calendar marking important dates for releasing your social media prompts.
  • Tease Upcoming Sales and Contests: Build anticipation by teasing a holiday event sale or highlighting holiday-specific rewards.
  • Regular Posting: Maintain a consistent posting schedule to keep your audience engaged and informed.
  • Interactive Content: Use games, polls, and interactive posts to engage your audience and encourage participation. Keep the content fresh and relevant.

8. Run paid ads

One of the most popular holiday promotion strategies – especially when planning Christmas and New Year’s marketing ideas – is running paid ads. If, of course, it fits your budget and brand.

Let’s look at the types of ads you can use for the holidays:

  • Search engine ads. These are text and shopping ads that appear on search results, with Google Ads taking the lead. They’re displayed when a customer searches for something your store offers.
  • Social media ads. Images, videos, carousels, or stories – these ads pop up on user feeds while scrolling through social media. This is a perfect way to reach potential customers during the holiday season.
  • Display ads. These are banners and native ads displayed on your store page. They blend well with the rest of the content while showcasing your special deals.
  • Video ads. Promote your products through videos and streams. Show them before, during, and after advertising your store’s epic features, deals, and discounts.

9. Create holiday videos

17 Holiday marketing ideas for the 2024 festive season 11

Creating engaging holiday videos can make your brand memorable and capture popular trends. Whether educational, dramatic, funny, or heartwarming, make sure your videos pop.

Here are some fresh ideas to consider:

  • Holiday Recipe Tutorials: Share a fun and educational video tutorial, like making a festive dish or drink recipe.
  • DIY Holiday Crafts: Create DIY videos for holiday decorations, gifts, or cards to engage viewers and provide creative content.
  • Charity and Giving Back: Highlight your brand’s involvement in holiday charity events or initiatives to create a heartwarming brand image.
  • Behind-The-Scenes: Show behind-the-scenes footage of your business preparing for the holidays to add a personal touch.
  • Customer Stories: Feature videos of customers sharing their holiday experiences with your products for authentic testimonials.
  • Classic Holiday Themes: Include a modern take on a holiday classic, like the famous Coca-Cola truck theme or a “Home Alone” inspired video.

10. Use hashtags

Since holiday business marketing largely relies on online shopping, look for ways to get your content trending and drive visitors to your landing page. Try using popular hashtags.

Prepare for the holiday rush early and choose your hashtags carefully. Include popular and current holiday-themed keywords for a variety of holidays:

Winter Holidays:

  • #christmas2024
  • #happyholidays
  • #christmasgifts
  • #christmassale
  • #christmasdecor
  • #newyear2024
  • #happynewyear
  • #newyearsale
  • #happyhanukkah
  • #thanksgivingdinner
  • #holidaysale

Valentine’s Day:

  • #valentinesday
  • #love
  • #valentinesgift
  • #valentinesday2024

Easter:

  • #easter2024
  • #easterbunny
  • #eastereggs
  • #eastersale

Independence Day:

  • #4thofjuly
  • #independenceday
  • #fireworks
  • #july4thsale

Halloween:

  • #halloween2024
  • #trickortreat
  • #halloweencostume
  • #halloweensale

11. Collaborate with influencers

17 Holiday marketing ideas for the 2024 festive season 12

Partnering with influencers can help you reach a wider audience and gain the trust of their followers through creative promotions.

Here are some tips on how and where to find content creators for influencer marketing:

  • Use Influencer PlatformsAspireIQ, Upfluence, and Influencity can help find influencers based on your niche, budget, and engagement metrics.
  • Check Social Media: Explore social media platforms like Instagram, YouTube, and TikTok to find influencers already engaging with content similar to your products.
  • Engagement Over Followers: Focus on influencers with high engagement rates rather than just a large follower count. Micro-influencers often have more dedicated and interactive followers, which can lead to better results.
  • Reach Out Personally: Once you identify potential influencers, send a personalized message explaining why you think they would be a great fit for your brand.

12. Use branded inserts

Enhance your customers’ shopping experience by including branded inserts in their orders. 

Whether you create a holiday-themed branded note, offer free shipping, or promote loyalty programs, people love to find a small gift next to their purchase.

These can be used to thank shoppers, send a warm holiday message, or offer a discount code for their next purchase. Branded inserts add a personal touch and a sense of memorability.

13. Create an interactive experience

Design fun and convenient interactive experiences to engage shoppers and enhance their overall impression of your page during the upcoming holiday season.

Here are some holiday campaign ideas to consider:

  • Pop-Ups: Grab attention with bright holiday pop-ups. Display exclusive deals and special discounts that shoppers will be eager to click on, driving conversions and enhancing the customer experience.
  • Interactive Gift Guides: Quiz your store visitors to recommend products based on their preferences. This helps them find the perfect gift faster, making their shopping journey more efficient and enjoyable.
  • Virtual Try-Ons: For tech-savvy merchants, especially those selling clothing, accessories, and makeup, virtual try-ons allow customers to see how products look on them, boosting purchase confidence and sales.
  • Photo Contest: Encourage user-generated content by hosting a holiday photo contest. Invite customers to share photos of their holiday decorations, festive outfits, or creative uses of your products, increasing engagement and creating a community feel.
  • Gamification: Enhance the shopping experience with gamified elements. Create a virtual holiday-themed game where customers can collect redeemable points for making purchases, sharing their carts on social media, or leaving reviews.

Always think ahead when developing an interactive element for your holiday marketing strategy. Consider how it will increase customer loyalty, drive more conversions, and ensure shoppers enjoy engaging with your business.

14. Run a holiday referral program

A holiday referral program can attract new and loyal customers to your store.

Most referrals work by encouraging customers to share their positive experiences with friends and family. In return, you offer a perk, discount, or other holiday promotions that fit your brand. The holiday season is a prime time to capitalize on increased engagement and festive spirit.

Create a rewards program that shoppers will eagerly participate in, leveraging the power of word-of-mouth advertising to expand your customer base. By incentivizing referrals, you can grow your holiday sales and foster a community of customers who advocate for your brand.

15. Host a holiday contest

Who has the ugliest Christmas sweater? Who has the cutest Halloween outfit for their pet? Hosting a holiday contest is a fun and effective way to generate traffic.

Here are some ideas:

  • Ugliest Sweater: Invite participants to submit photos of their ugliest holiday sweaters.
  • Best Holiday Cookies: Challenge your audience to showcase their cookie-baking skills.
  • Cutest Pet in Costume: Ask followers to share pictures of their pets dressed in holiday attire.

Design a holiday contest that excites your audience. Offer valuable prizes like coupons, free shipping, free gifts, and exclusive deals to motivate participation.

16. Plan an event

From virtual gatherings and live streams to in-person events with the local community and shopping enthusiasts, prepare your holiday marketing plan for the most festive and loyal customers.

Choose a fun holiday theme for your event and unite people while showcasing your products. Events are perfect holiday promotion ideas for small businesses. With a cozy and welcoming audience, these events don’t require much to be successful.

Make it happen today!

17. Host classes and tutorials

There’s a lot to teach people when holidays are approaching. Host online classes or prepare tutorials on topics that matter to your jolly shoppers, such as:

  • Gift Wrapping Masterclass: Show how to wrap gifts beautifully.
  • DIY Gift Ideas: Inspire with creative homemade gifts.
  • DIY Holiday Decorations: Teach how to make festive home decor.
  • Holiday Recipes and Workshops: Share delicious holiday recipes.
  • Tips for Perfect Holiday Photos: Provide tips for capturing great holiday pictures.
  • DIY Holiday Cards: Guide on making personalized holiday cards.
  • Holiday Hairstyles: Offer tutorials for festive hairstyles.

Once audiences have watched and listened, they’ll be more inclined to explore your store for their holiday shopping needs.

Holiday marketing tips to consider

Holiday Marketing Tips To Consider

Track your performance and keep an eye on competitors

It’s important for you to keep a record of what works and what doesn’t for your holiday sale ideas. Your competitors can be a good cheat sheet for successful and failed holiday campaigns.

Don’t leave everything to the last minute

Preparation is key to running successful holiday marketing campaigns. Start early, make an action plan, and stick to it. If a great new idea pops up – write it down for consideration later.

Always be ready to respond

The holiday season is as beautiful as it can be hectic. There are shipping delays, orders placed too late, and issues with discounts. You’ll want to provide a calm solution for any problem your customers encounter.

Use the power of personalization

Your customers expect quality personalized service, or they’ll take their business elsewhere. Make sure to personalize your website’s content to fit your customers’ needs. Remember that it should be relatable to your existing customers while also appealing to new ones.

Final thoughts

The holiday season runs in waves throughout the calendar year. It’s your job to spot it and prepare in advance. Test out your holiday marketing strategies, and they’ll get easier each year.

There are infinite digital marketing tactics that can help you shape a great holiday marketing strategy, from offering discounts to creating content that resonates with your customers.

Happy holidays from Printify, your partner in print!

Make it happen today!

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25 Halloween marketing ideas for your store https://printify.com/blog/halloween-marketing-ideas/ https://printify.com/blog/halloween-marketing-ideas/#comments Mon, 04 Sep 2023 05:37:00 +0000 http://merch.printify.com/?p=364 Halloween campaign ideas for your store. Increase sales with the right marketing strategy for the Halloween season.

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Create custom designs that sell

Halloween is creeping up fast, and it’s the perfect time to conjure up some spooktacular marketing magic for your store!

Whether you’re brewing up a Halloween sale or looking to engage your audience with eerie excitement, we’ve got you covered. Check out these 25 Halloween marketing ideas that will have your customers buzzing and transform your store into a hub of Halloween spirit and spooky success.

Disclaimer

This post may contain affiliate links, which means we may earn a commission if you make a purchase through those links. This comes at no additional cost to you.

Key takeaways

  • Plan for Maximum Impact. Start your Halloween marketing campaign early to capture the attention of early-bird shoppers and increase your visibility well before October 31st.
  • Engage With Festive Content. Use Halloween-themed products, promotions, and content like customized items and interactive games to attract and delight customers.
  • Use Social Media and User Participation. Encourage user-generated content and run social media contests to increase brand visibility and foster a community spirit.
  • Implement Strategic Offers. Use time-sensitive deals, flash sales, and themed loyalty programs to drive urgency and reward customer loyalty.

Grab sales opportunities with Halloween promotions

Halloween is no ordinary holiday – it’s a financial powerhouse. 

In 2023, Americans alone spent an astonishing $12.2 billion for the spine-chilling festivities. 

But this holiday is not just US-based. It’s steadily gained popularity worldwide, with the most impressive spending happening in places like Germany, France, Japan, Australia, and the United Kingdom.

The UK spent an estimated one billion pounds on all things Halloween, with Australians not far behind with almost half a billion Australian dollars set aside for the spooky season.

These enormous figures highlight the potential to capture a significant share of consumer spending.

Consumer behavior and Halloween trends

25 Halloween marketing ideas for your store 13

Understanding how shoppers interact with Halloween products and where they focus their attention will help you tailor your marketing strategies and product offerings to maximize your success.

How much do people spend on Halloween?

In 2023, Americans spent an average of $108 per person on Halloween. This figure represents a significant opportunity for merchants in the print-on-demand industry, as it highlights the potential for profit if your products and marketing strategies are well-aligned with consumer spending habits.

Where do people shop for Halloween?

Online shopping remains one of the primary avenues for Halloween goods alongside discount stores (40%), Halloween-themed stores, and costume shops (39%). With 32% of consumers opting to shop online for their Halloween needs, having a strong online presence is beneficial and essential.

What do people buy for Halloween events and celebrations?

Understanding how customers spend their money can help you tailor your product offerings and marketing efforts to skyrocket your sales. Use the 2023 top sellers in your designs and promotions cleverly.

  • Candy. 96% of spooky enthusiasts shopped for Halloween candy, spending a whopping $3.6 billion on chewy, gooey, and chocolatey treats.
  • Decorations. Halloween-themed decor is a must for 77% of shoppers, raking in over $3.9 billion.
  • Costumes. Shoppers prepare hard for the trick-or-treating event, spending on average $1.4 billion on kid’s costumes, $2 billion on adult costumes, and  $0.7 billion on pet costumes.
  • Greeting Cards. 35% of Halloween shoppers spent $0.5 billion on spooky-themed cards in 2023.

25 Halloween marketing ideas to spark your spooky promotions

1. Start prepping early

The Halloween season is more than just October 31st. It’s a multi-month event that requires strategic planning and execution. Let’s explore the key periods and strategies for a successful Halloween campaign.

Start 12 weeks out!

Timing is everything. Our data shows that sales for Halloween-related products start picking up 12 weeks before the main event. That means you must have your products, designs, and campaign elements ready by early August.

Why so early?

  • Because 28.55% of people shop for Halloween in September, and by that time, your marketing and SEO efforts will have boosted your promotions to the top spots on search results. 

Not only that. As with every holiday and seasonal celebration, Halloween also attracts early-bird shoppers looking for exclusive deals and custom designs way before the main event.

  • 12.29% of consumers shop for Halloween throughout the year. That’s a significant amount of shoppers to keep in mind.

And they will be the first to spot your early promotions, contributing to your site traffic and rankings, as early feedback can significantly improve your sales. Position yourself with clever Halloween sales ideas to capture these early shoppers who are eager to plan their Halloween festivities well in advance.

2. Offer Halloween-themed products

Offering limited edition products is a proven way to generate excitement in shoppers, and it’s one of the greatest Halloween advertising ideas used by the world’s biggest brands.

The Printify Catalog offers over 900 products ready for your amazing designs. We stock everything from children’s tees to dresses, rugs, tote bags, puzzles, and even kitchenwear. 

Add ghouls, goblins, and other spooky characters to make fantastic personalized gifts, costumes, and decorations with a Halloween twist.

3. Halloweenify your store and social channels

Halloweenify Your Store and Social Channels With Halloween Decorations

Shop owners decorate their storefronts for the look and feel of every upcoming holiday. This generates buzz around your promotion and puts people in the right mood when they open your store page. 

Add Halloween-themed elements and spooky fonts to your website and banners to transform your store into a fun shopping experience and increase your Halloween sales. 

But don’t go overboard by changing everything. It may be beautiful, but it can also be costly and cause issues with your website – your Halloween promo ideas shouldn’t overwhelm you and your audience.

4. Re-engage last year’s shoppers

Use data from previous years to reconnect with past customers who already know and trust your brand. 

Offer them exclusive early access to special promotions, sales, or coupon codes tailored to their interests. Use targeted email marketing and social media to invite them back, making them feel valued and appreciated. 

Focusing on these loyal customers and offering personalized incentives can increase engagement and encourage repeat purchases.

5. Greet your customers with a trick or treat

Here’s a neat Halloween marketing idea: delight your shoppers with a surprise deal to generate more sales. Whenever a customer visits your storefront, create a pop-up message inviting them to get a treat – a discount, gift, coupon, or free shipping.

Greet Your Customers With a Trick or Treat
Source: New Look

Consider turning it into a game. Ask your visitors to choose between a trick or a treat. Make one of them free shipping and the other one a discount. It’s a win-win either way.

6. Engage your customers on social media

The younger crowd, especially those under 25, is turning to social media platforms like TikTok, Pinterest, and Instagram for designs and products exuding Halloween spirit. These channels are buzzing with costume ideas, decoration tips, and trending themes, so you should also promote your goods and suggestions there.

Post interactive images, videos, or reels. Ask questions to encourage them to share their opinions, thoughts, experiences, and feedback.

7. Organize Halloween giveaways and contests

Use social media to promote a fun Halloween contest or giveaway. People are excited to participate in engaging activities, especially when they can win free merchandise. This creates a festive atmosphere and encourages more interaction with your brand. 

Here are some ideas for your Halloween-themed campaign:

  • Halloween Story Contest. The most terrifying story wins.
Organize a Halloween-Themed Contest or Giveaway
Source: Kansas City Public Library
  • Halloween Decoration Contest. Ask people to submit their spooky decorations.
  • Halloween Costume Contest. The best and scariest costume wins the prize.
Halloween Costume Contest
Source: The Press
  • Halloween Menu Contest. Come up with creative food names and Halloween recipes to win a prize.
  • Pumpkin Carving Contest. The most cursed pumpkin wins the show.
  • Halloween Pet Photo Contest. The best and spookiest pet transformation wins.

8. Create special Halloween bundles

Halloween is perhaps the best time to upsell and cross-sell. Clients don’t usually buy just one piece of decoration or costume. They need a complete matching set. 

Help them by preparing special promo bundles and offering them at a discount. Providing more relevant goods at a lower price will save your clients time and money and help you sell more.

9. Send Halloween gift cards

Send your customers gift cards via email or social media that will become active during your sales campaign. It’s a proven and straightforward approach – a simple yet great Halloween marketing idea.

If you have many local customers and a budget, you may even want to send some physical gift cards to your most generous buyers. Receiving something tangible in your mailbox is always a pleasant surprise.

10. Create a spooky video, song, or blog post

Harness the power of Halloween-themed content to captivate your audience with a spooky video, catchy song, or engaging blog post. 

For example, Dior’s Halloween video featuring Bella Hadid showcases how a well-crafted art piece can make a significant impact. In this campaign, the video combined eerie visuals with glamorous makeup transformations, perfectly blending the Halloween spirit with high fashion.

Content like this is entertaining, drives engagement, and improves traffic, making it a key component of your Halloween marketing strategy.

11. Launch a spooky Halloween email campaign

Scary good Halloween email marketing ideas will increase traffic to your store’s landing page this spooky season. 

Email marketing revenue has surpassed $12.33 billion, proving it’s one of the most effective ways to reach your target audience and promote your offers. 

Add a Halloween-ish spin in the subject line to successfully advertise your clothing store, sticker shop, or kitchen utensils. 

Before you send out your Halloween emails, make sure they:

  • Have a catchy subject line
  • Are clear and concise
  • Have an irresistible persuasive element
  • Are personalized
  • Lead to clear calls to action
Launch a Spooky Halloween Email Campaign

12. Share your team or yourself in costumes

Authentic brands shine by showing their human side, and showcasing your team in Halloween costumes is a fantastic way to build connection and display team spirit. 

Just like Adobe creatively highlights its employees’ friendly atmosphere (like the Halloween-themed content on their Instagram), you can also capture your team’s festive spirit during Halloween campaigns. 

Dress up in creative costumes and share fun photos or videos on your social media channels. This playful approach introduces Halloween promotions or contests and humanizes your brand, making it more relatable and memorable to your audience.

13. Create time-sensitive offers

Halloween celebrations last one to two evenings, making for a great time-sensitive campaign.

Flash sales and time-limited offers are fantastic Halloween marketing ideas. When visitors see a deal that will end soon, they fear missing out, which drives them to purchase immediately. 

Why promote time-sensitive offers?

  • They attract new customers to your Halloween-themed landing page.
  • It creates a sense of urgency, nudging people to buy even weeks before Halloween.
  • They reduce cart abandonment, urging customers to buy here and now.

An effective way to increase urgency in your store is to add a countdown timer for products on sale, which will help customers make their decisions faster.

14. Use hashtags for exposure

Use Hashtags for Exposure

Hashtags come in handy on social media platforms. They help others find you in their Halloween-related searches and give you extra exposure for your posts, reels, and videos.

Use unique, location-based, popular, and promotional hashtags to drive people to your brand page and raise awareness during this shopping season. It’s the easiest way to attract people on social media and send them directly to your Halloween-themed product pages.

Popular Halloween hashtags:

#Halloween2024

#HalloweenCostume

#HalloweenMakeup

#TrickOrTreat

#HalloweenRecipes

#HalloweenSale

#Spooky

#Enchanted

#HalloweenContest

#October

#Pumpkin

#HalloweenGiveaway

#Horror

#SpookySeason

#HalloweenDeals

#SpookySavings

#HalloweenSpecials

#GhostlyDiscounts

#FrighteningFinds

15. Run Halloween ads to increase brand awareness

The trick-or-treating season is perfect for introducing your brand and merchandise to a new audience. With Thanksgiving and Christmas around the corner, use Halloween sales to raise brand awareness and popularity.

Create different ads for your products, services, and Halloween sales. Showcase them on multiple channels like Instagram and Facebook, or try Google Ads. Tell everyone about your offers and send them directly to your store page with just one click.

16. Host a Halloween event or a workshop

Halloween-themed fun is not limited to brick-and-mortar stores. Host online events on social media to engage your audience and promote your Halloween products.

Consider positioning it as an exclusive event where participants can buy limited-access products or special discounts. This is a great way to strengthen your brand’s connection with shoppers.

17. Use influencer marketing

Consider Influencer Marketing

Social media is booming with influencers in every industry and category. The best part is that their fanbase seeks influencers for advice and product suggestions.

84.8% of businesses admit that influencer marketing effectively improves their sales.

Partner with successful content creators on various social media platforms. Find them on apps like TikTok, Instagram, and YouTube to spread the word about your business and epic Halloween promotions.

18. Partner with other brands

If influencers aren’t your focus, consider co-branding with complementary or even unrelated brands for your Halloween marketing campaign. 

This partnership expands your reach by tapping into each other’s customer base, increasing traffic and sales. Sharing resources makes the campaign more cost-effective, while collaboration sparks innovation and creativity, leading to unique ideas that stand out. 

For small business owners, partnering with a bigger brand enhances credibility and builds trust, driving more engagement and loyalty.

19. Don’t forget about SEO

Help excited Halloween shoppers find your store and spooky sales faster with some help from search engine optimization (SEO). This is a tactic where you incorporate relevant keywords and phrases into your website, product listings, and descriptions to make it easier for customers to find you through search engines. 

Create keyword-rich Halloween content, snippets, meta titles, and descriptions for your blog posts, videos, and social media posts. Make sure your website has everything an enthusiastic Halloween shopper might search for.

Quick tip

Use sites like Ahrefs and Semrush to stay on top of your store’s SEO.

20. Offer free shipping

Offering free shipping is a proven strategy that significantly grows online sales. With 48% of shoppers abandoning their carts due to extra costs, including shipping, this tactic addresses a major barrier. 

Free shipping during your seasonal campaign enhances the perceived value of your offers and the overall shopping experience. It’s a cost-effective way to gain a competitive edge, attract more traffic, and build a positive brand image. 

Announce this benefit across your social media channels and Halloween marketing campaigns to maximize the impact.

21. Halloweenify your packaging

Halloween promotional ideas don’t have to be complicated. They can be small and simple, enhancing your marketing campaign with little spooky touches.

Add themed designs and stickers, or insert cards featuring creepy and cute graphics or Halloween treats. This approach delights your target audience and makes unboxing a memorable experience, aligning with the eerie season.

22. Launch a Halloween quiz or game

25 Halloween marketing ideas for your store 14

Create a Halloween-themed quiz or game to engage your audience and enhance your Halloween campaign. 

Design an interactive experience focusing on a specific Halloween tradition, trivia, or fun facts, and host it on your website or social media. This approach keeps users entertained and connected with your brand, making your Halloween sale ideas more memorable.

23. Create a Halloween style guide or cookbook

Develop a Halloween style guide or cookbook to captivate your audience and enhance your Halloween event. 

  • For a style guide, feature tips on creating festive decorations, costumes, and themed setups to inspire your customers. 
  • If opting for a cookbook, include Halloween-themed recipes like spooky treats or seasonal dishes. 

Share this content through your website and social media campaigns. Or hand out free downloads with every purchase. This approach drives engagement, aligns with holiday shopping trends, and promotes your Halloween sale.

24. Offer “build-your-own” Halloween-themed products

Elevate your Halloween marketing with a customizable product campaign. Allow customers to personalize items like t-shirts, phone cases, mugs, or rugs with pre-made Halloween designs, patterns, and messages. 

Promote this offering through a targeted social media campaign, leveraging online videos to demonstrate the customization process. Engage your audience by encouraging them to share their unique creations on your Facebook page or other platforms using a special hashtag. 

This strategy drives sales and fosters community involvement through user-generated content. It’s a fun and interactive way to celebrate Halloween while showcasing the versatility of your products, making your small business stand out in a festive and personalized way.

25. Create a Halloween-themed loyalty program

Launch a Halloween-themed loyalty program to raise engagement and sales. 

Offer customers rewards like exclusive discounts or promo codes for every purchase they make or for sharing user-generated content related to Halloween on social media. 

Highlight this initiative in community events, on your website, and on social media. This will incentivize repeat purchases and build excitement around your brand during the Halloween season.

Wrapping up

And that’s a wrap on marketing tips for your Halloween promotions! From hosting a pumpkin carving contest and offering flash sales to filming a promotional video and utilizing user-generated content, these marketing ideas are designed to increase engagement and sales for your big or small business.

Whether planning a Halloween party or launching a themed loyalty program, these strategies help create a festive atmosphere that captivates your audience. 

Happy Halloween!

Make it happen today!

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