Etsy – Printify

90 Profitable Etsy shop ideas – Custom products that sell

Zane Bratuskina — Tue, 03 Jun 2025 09:09:55 +0000

Custom products, global reach

Explore 90 Etsy shop ideas to start your own business with confidence and drive sales in no time.

From custom clothing to handmade candles, this guide helps you find profitable, print-on-demand-friendly products that align with your brand, vision, and target audience.

Disclaimer

This post may contain affiliate links, which means we may earn a commission if you make a purchase through those links. This comes at no additional cost to you.

Key takeaways

Top-selling categories include accessories, wall art, baby clothing, personalized gifts, and craft supplies.
Use Google Trends, social media, and eRank to spot high-demand products and profitable niches.
Seasonal and niche-specific Etsy listings often outperform generic ones – think holidays, baby clothes, or pet products.
Etsy SEO, clear branding, and smart marketing are key to building a successful Etsy shop.
Printify’s print-on-demand (POD) solutions simplify product creation, shipping, and fulfillment – perfect for low-risk selling.

What sells well on Etsy?

Lots of different products can take off on Etsy. But if you’re looking for what consistently sells, start with the basics – craft supplies, stickers, or little decor pieces. These low-cost, easy-to-ship items are always in demand.

If you’re trying to figure out what to sell, here are some ways to spot high-demand products.

Research trends

Pay attention to what’s gaining traction. Spotting trending items early is key to picking the right products and finding your place in a profitable niche.

The good news? There are tools that can give you a head start:

Google Trends. See what people are searching for online. Enter keywords related to your potential products and observe their popularity over time. It’s an easy way to identify rising trends and seasonal spikes in demand.
Social media. Platforms like Pinterest, TikTok, and Instagram are where trends start. Watch what creators are posting, which hashtags are growing, and what products people are excited about. It’s real-time insights that can shape your online business.

Research Etsy

Another way to find inspiration for your Etsy business is to research the marketplace itself. Check out the top Etsy shops for each product category, and leverage product research tools to access unique marketplace analytics.

Etsy’s bestsellers

Scroll through Etsy’s bestseller lists to see what’s flying off the shelves. Look at the reviews and analyze how sellers are presenting their products to attract sales.

eRank

eRank is a powerful tool for Etsy sellers. It’s an all-in-one solution that provides in-depth analytics and insights. Use eRank for:

Keyword research. Find popular search terms to understand what Etsy customers are looking for.
Competitor analysis. Analyze the performance of other Etsy shops, including their best-selling items and traffic sources.
Trend tracking. Monitor trending products and categories over time to stay ahead of market changes.

Etsy small business ideas – 90 Products that sell

Don’t feel like diving into the data yourself? We’ve done the heavy lifting for you. Here are 90 ideas for Etsy shop owners based on categories and products buyers love most.

Best Etsy shop ideas for accessories

Accessories are a billion-dollar market and one of the most popular categories among Etsy shoppers.

From personalized jewelry to handmade bags, here’s what you can sell to run a successful Etsy shop.

1. Tote bags

Tote bags are the perfect Etsy shop idea for eco-conscious shoppers. Cover them with custom prints, meaningful messages, and fun graphics to attract a broad audience seeking practical, stylish, and sustainable accessories.

2. Pencil cases

Selling pencil cases on Etsy is a great idea for the back-to-school season. Whether for storing office supplies or beads for craft projects, offer custom designs to appeal to students and professionals looking for unique and functional organization solutions.

3. Laptop sleeves

Laptop sleeves are a popular Etsy shop idea thanks to their mix of function and style. Sell sleek, protective designs with personalization options – like names or artwork – to turn a basic item into a heartfelt gift idea. They’re practical, lightweight, and perfect for everyday use.

4. Clutch bags

Looking to elevate your Etsy listings? Custom clutch bags are a stylish way to grab attention – perfect for buyers hunting for something bold, elegant, and one-of-a-kind. Personalize them with prints, patterns, or monograms to stand out in a crowded category.

5. Socks

Socks are a fun and quirky Etsy idea that’s perfect for repeat purchases. The billion-dollar sock market takes accessorizing and gift-giving to a new level. Offer personalized or themed designs to attract customers seeking cozy additions to their wardrobes.

6. Hats

Hats are a solid choice for your Etsy shop, especially when they’re handmade or personalized. Tap into seasonal styles – from cozy beanies to trucker hats – to keep your Etsy listings fresh year-round.

7. Custom underwear

Cheeky undies and boxer shorts are a great Etsy shop idea, especially if you customize your designs for special occasions. Think Valentine’s Day, bachelor and bachelorette parties, or anniversaries.

8. Makeup bags

Draw in beauty enthusiasts looking for unique storage solutions. As the makeup industry continues to grow, Etsy shoppers are eager to find personalized makeup bags that reflect their individuality and help organize their beauty essentials.

9. Custom backpacks

This is a versatile Etsy shop idea that attracts students, travelers, and people who want comfort and convenience for adventures or errands. With a huge target market, backpacks have high demand and money-making potential for your online business.

10. Phone cases

Phone cases are a smart pick for any successful online business. They’re lightweight, easy to customize, and make great personalized gift ideas. Add names, quotes, or artwork to win over niche buyers looking for something functional and personal.

Start your own Etsy store with Printify

Start selling

11. Beach bags

Beach bags stand out among other Etsy shop ideas thanks to their large print area – perfect for bold, eye-catching designs that shine. They’re always in high demand during the summer, making them ideal for seasonal promotions.

12. Card holders

Minimalist wallets are in, and shoppers want compact, stylish ways to stay organized. Personalized business card holders hit that sweet spot – practical, eye-catching, and great for buyers who value design and function.

13. Accessory pouch

These stylish accessories are ideal for organizing small items like makeup, toiletries, or tech gadgets. Offer personalized designs for different niches to attract customers seeking both style and functionality.

14. Baby accessories

Selling baby accessories is one of the most profitable Etsy shop ideas. With a constant demand for cute and practical items for infants and toddlers, you can appeal to parents and gift buyers with custom baby accessories like blankets, bibs, and diaper bags.

15. Mouse pads

Mouse pads are everyday essentials that offer plenty of room for creativity. Use bold graphics, patterns, or personalized designs to turn a standard workspace item into something visually striking. They’re functional, affordable, and easy to produce – a solid addition to any Etsy shop.

16. Luggage tags

Set yourself apart from other Etsy shops by selling customized luggage tags for globetrotters. From monogrammed pieces to adventure-worthy prints, this is the perfect Etsy business idea for creative minds with a passion for travel.

17. Fanny packs

Fanny packs are a great Etsy shop idea that’s making a comeback. Offer stylish and versatile designs to attract customers seeking practical and hands-free solutions for carrying their essentials.

18. Compact mirrors

Compact mirrors are timeless for on-the-go touch-ups. And here’s an Etsy business idea for upselling – pair them with a makeup bag or handmade accessories for the ultimate fashionista beauty kit.

19. Zipper wallets

Functional and stylish, zipper wallets check all the boxes. Their compact shape and full-print surface make them ideal for bold, eye-catching designs.

20. Pin buttons

Low cost, high impact – pin buttons are one of the easiest ways to start an Etsy business. Whether you tap into fandoms, social commentary, or niche memes, they’re endlessly customizable and sell well across trend-driven audiences.

21. Jewelry boxes

Jewelry boxes are a great product to sell on Etsy. These high-quality accessories provide elegant storage solutions for treasured items. Pair them with jewelry supplies to attract customers and see your sales soar.

Unique Etsy shop ideas for home and lifestyle

Next up – home decor, lifestyle, and personalized gifts. From interior accents to custom gifts, these creative ideas make for the best online shopping experience.

22. Digital downloads and SVG files

Design downloadables and SVG files that fuel creative expression. From digital planners to Lightroom presets, this category is a great way to monetize your skills. Want some inspiration? Check out SincerelyBarbie.

Learn more

The definitive guide for selling photos on Etsy.

23. Bookmarks

Create custom bookmarks on Etsy that double as miniature artwork. Adorn them with intricate designs or personalize them with classic quotes. Book lovers seeking functionality and aesthetic charm will love this.

24. Stickers

Stickers turn the ordinary into personal statements. Slap them onto laptops, notebooks, or water bottles. Whether it’s bold graphics, inside jokes, or affirmations, the right sticker speaks volumes in just a few square inches.

25. Postcards

Craft postcards that do more than deliver a message – but tell a story. Think vintage vibes, travel-inspired art, or heartfelt notes that double as keepsakes or decor. Whether buyers send them or frame them, great postcards never go out of style.

26. Greeting cards

Greeting cards are a popular Etsy shop idea because they’re personal, affordable, and perfect for every occasion – from birthdays to breakups. Go beyond the basics by offering custom messages, themed bundles, or even printable party invitations for last-minute shoppers.

27. Sticky notes

Sticky notes are where function meets flair. With the right design – think clever quotes or subtle patterns – even a reminder can feel like a creative spark. They’re small, useful, and unexpectedly stylish.

28. Posters

Posters are one of the best Etsy shop ideas for creatives. Transform walls into curated galleries, showcasing artwork and designs that resonate with diverse decor preferences – from minimalist compositions to bold statements.

29. Lunch bags

Lunch bags are a practical, eco-friendly Etsy shop idea. Their generous print space makes them perfect for playful graphics, custom names, or branded designs. Combine style with sustainability to win over Etsy buyers looking for reusable essentials that stand out.

30. Napkins

Custom napkins bring instant charm to weddings, dinner parties, and special occasions. Whether you offer classic monograms or modern prints, they’re an easy way for buyers to elevate their table settings. Perfect for both one-off events and repeat purchases.

31. Coasters

From minimalist sets to colorful custom artwork, coasters are small but impactful products that shoppers love. These high-demand gifts are easy to produce, cheap to ship, and always in demand for home decor and entertaining.

32. Aprons

Who says kitchen gear has to be boring? Adorn aprons with unique designs or cheeky quotes, catering to chefs, bakers, and cooking enthusiasts. It’s a great way to combine functionality with serious visual flavor.

33. Bottle openers

Pop bottles in style with custom-designed openers that bring personality to any bar setup. From personalized engravings to themed designs, they’re perfect for beer lovers and anyone who appreciates a functional yet fun conversation piece.

34. Canvases

Want to start selling art? Turn your skills into statement pieces with canvas prints. Whether it’s pet portraits or nursery wall art, canvases are a go-to for buyers looking to curate beautiful gallery walls – and a smart way to monetize your creativity.

35. Magnets

Magnets are charming, versatile additions to any space or fridge door. They make delightful gifts and are perfect for showcasing artwork, quotes, and personal messages. Plus, they’re fantastic as add-ons for product bundles.

36. Water bottles

Water bottles are one of the best Etsy shop ideas for their versatility. Attracting everyone from eco-conscious consumers to fitness enthusiasts, add bold graphics or punny slogans to turn this everyday item into your next bestseller.

Start your own Etsy store with Printify

Start selling

37. Mugs

Often bought as custom gifts throughout the year, offer personalized mugs with standout designs, quotes, or photos. Our tip? Launch designs based on seasonal trends to maximize visibility and sales.

38. Towels

Towels are a $11 billion industry globally, with personalized options growing in popularity on Etsy. Ideal for bathroom decor or beach outings, customize them with monograms, funny phrases, or vibrant patterns.

39. Table runners

Turn tables into centerpieces with custom runners. These seasonal decor staples see search spikes around the holidays. Whether it’s Thanksgiving or Tuesday night dinner, they’re the perfect canvas for subtle prints, classy monograms, or festive patterns.

40. Pillows and pillow covers

With the home decor market set to reach $161.70 billion by 2029, millions of consumers are looking for personalized pillows and pillow covers. Create cozy spaces with personalized family photos or inspirational quotes.

41. Pet products

Want to show love to fur parents with your Etsy store products? Think pet beds, collars, food and water bowls, or even pet hoodies. Your customers are sure to cherish these unique, stylish items for years.

42. Custom blankets

Custom blankets are a top pick for personalized gifts. They’re cozy, practical, and perfect for everything from baby showers to housewarmings – even as pet products. Their comfort and versatility also make blankets great for repeat purchases or product bundling.

43. Puzzles

Turn your art into an interactive experience with custom jigsaw puzzles. They’re therapeutic, giftable, and easy to personalize. Whether it’s a calming design for mindfulness or a custom photo of a loved one, puzzles are fun for all ages and occasions.

44. Notebooks and journals

Everyone loves a good notebook, and a great design makes it even better. Create custom journals with personalized covers, clever prompts, or aesthetic vibes that speak to writers, students, and stationery lovers alike. It’s everyday function, wrapped in creativity.

45. Calendars

Calendars are the perfect Etsy shop idea – they’re useful year-round and always in demand. Whether you’re incorporating themes like nature, animals, or inspirational quotes, these are sought-after gifts that double as home or office decor.

46. Candles

Scented or handmade candles are an Etsy shop idea with serious staying power. They’re ideal for tapping into niches like self-care, astrology, or home decor. Plus, natural ingredients and irresistible scents will help your brand stand out in a crowded space.

47. Custom rugs and mats

Looking for a fresh take on Print on Demand? Personalized prints on rugs are a delightful Etsy shop idea that adds a touch of personality to any home. They’re practical and offer a large canvas for bold designs or cheeky welcome messages.

48. Wall clocks

Wall clocks are a timeless addition to any Etsy shop. They double as eye-catching custom wall art and are a great way to make any space feel complete, from kitchens to entryways.

Etsy store ideas for sports and fitness products

Whether for yoga, running, or hitting the gym, these customizable fitness products can help kickstart your success.

49. Duffel bags

Duffel bags are super practical, ideal for gym sessions or weekend getaways. With a large print area, add bold designs or niche themes for a high-impact Etsy shop idea.

50. Drawstring bags

Embrace the versatility of drawstring bags – equally great for gym essentials or a quick outing. Offer designs ranging from sleek and modern to fun and expressive, catering to active lifestyles with ease.

51. Yoga mats

These are more than just fitness accessories – they support focus, balance, and a sense of calm. Embrace serene designs to cater to yoga enthusiasts seeking harmony during their workouts. Check out SelestialSuri for inspiration.

52. Leggings

From studio workouts to casual outings, design leggings that combine performance and style effortlessly. Choose from a palette of vibrant hues and patterns to suit any wellness seeker’s wardrobe.

53. Sports bras

Sports bras are a must-have for any activewear-focused Etsy shop. Combining support, comfort, and style, they’re great for workouts and versatile enough for everyday wear. Need inspiration? ZeekCreativeShop has some standout designs to spark ideas.

54. Tank tops

Create tank tops that transition seamlessly from gym to mall. Offer designs featuring motivational quotes, sleek silhouettes, and bold colors for the fitness-driven shopper.

55. Joggers

Joggers are a go-to for everything from morning runs to weekend errands. Custom designs, breathable fabrics, and relaxed fits make them a versatile addition to any Etsy shop – perfect for everyday wear that doesn’t feel basic.

56. Sport bottles

Fitness buffs and outdoor adventurers always need hydration on the go. Offer durable materials and stylish designs that cater to active lifestyles. Need ideas? CRUCupsStore has some creative takes worth checking out.

57. Shorts

From sleek gym shorts to moisture-wicking basketball shorts, these essentials keep wearers comfortable and cool. They’re a versatile must-have for any Etsy shop targeting sports enthusiasts.

Eco-friendly Etsy business ideas

Tap into the growing demand for sustainable products by launching an eco-conscious Etsy shop. Here are a few items that help reduce waste, tread lightly on the planet, and offer strong potential for long-term sales.

58. Enamel camping mugs

Enamel camping mugs combine the charm of vintage items with eco-friendliness, perfect for outdoor enthusiasts seeking durable and stylish drinkware.

59. Stainless steel water bottles

Stainless steel water bottles are a smart, sustainable upgrade from disposable plastic – a solid choice for eco-conscious shoppers. Durable, reusable, and BPA-free, they’re built for daily use and easily customized with bold graphics or minimalist designs.

60. Organic t-shirts

Soft, breathable, and made from sustainable materials, organic cotton tees are a must-have for eco-conscious shoppers. Add your custom designs – whether bold, funny, or heartfelt – and you’ve got a wearable product that stands out and stays on-brand.

61. Cotton tote bags

Reusable cotton tote bags not only reduce plastic waste but also serve as a stylish and eco-friendly choice for daily errands. They’re a practical yet trendy alternative for conscious consumers on the go.

62. Biodegradable phone cases

Biodegradable phone cases combine eco-friendliness and functionality. Unlike mass-produced plastic cases, they’re great for environmentally-conscious consumers looking to protect their devices sustainably.

Start your own Etsy store with Printify

Start selling

Easy Etsy shop ideas for clothing

Fashion should make a statement, and Etsy is the perfect place to do just that. With its focus on creativity and individuality, it’s a great platform for selling standout styles. Take inspiration from shops like Pintsized Apparel and explore this curated list of trendy clothing ideas.

Explore the most successful Etsy shops and what makes them stand out.

63. Kids clothing

Offer a playful and colorful range of kids and baby clothing – think t-shirts, bodysuits, and hoodies. Personalize with fun prints and cute messages to capture the hearts of parents and their little ones.

64. Shoes

From stylish sneakers to practical slip-ons, Printify offers a range of shoes – all ready for your unique designs. Perfect for fashion-forward entrepreneurs looking to tap into personalized footwear trends.

65. Hoodies

Sell cozy, customizable hoodies with unique all-over print graphics or classy monogrammed text. Perfect for casual wear or fandom merchandise, it’s an apparel staple that’s sure to sell year-round.

66. Sweatshirts

Feature fun and comfy sweatshirts that cater to all ages and styles. Ideal for seasonal releases, like fleece-lined Christmas sweaters that keep shoppers warm all day.

67. T-shirts

T-shirts are wardrobe staples and one of the best Etsy business ideas. Sell a variety of designs that resonate with your audience, from bold statements to wearable custom pet portraits.

68. Crop tees

Catering to the fashion-forward crowd? Crop tees are affordable to produce and ship, but the return on investment is through the roof. Perfect for hopping on trends with playful graphics.

69. Pajama pants

Turn comfort into a statement with custom pajama pants. Whether it’s quirky prints, personalized names, or matching sets, these cozy staples are perfect for lounging and gifting.

70. Dresses

Dresses are a versatile addition to any Etsy shop – and yes, they’re available for Print on Demand! Think floral skater dresses for summer or abstract patterns for artsy streetwear.

71. Tie-dye shirts

POD tie-dye shirts give you the handmade feel without the hassle. Pieces inspired by vintage clothing are huge on Etsy. Print with your favorite song lyrics or quotes, and you’re golden.

72. Skirts

From flowing maxis to structured minis, offer skirts in various lengths and styles to cater to trending aesthetics like streetwear, coquette, or Y2K.

73. Swimwear

This is a great pick for seasonal drops or travel-ready collections. Add vibrant patterns that customers can’t resist wearing for beach days, pool parties, and sun-soaked getaways.

74. Jackets

Denim jackets, windbreakers, and varsity jackets – design and give your customers a stylish way to protect themselves from the elements, all while elevating their whole outfit.

Great Etsy shop ideas for seasonal products and personalized gifts

Seasonal products and personalized gifts are always in demand, from holiday decor to custom party favors.

With Printify’s Automated Personalization feature, buyers can customize items directly on Etsy – names, dates, messages – without extra work on your end. It’s a simple way to offer unique products and bump up your profits year-round.

75. Wrapping paper

Design custom wrapping paper to transform any gift into a masterpiece. Offer personalized options in your Etsy shop to make holidays and special occasions even more memorable.

76. Christmas ornaments

Forget cheap store-bought baubles – sell customized ornaments that add a sentimental touch to any holiday decor. Whether metal, wood, or ceramic – Christmas trees worldwide will look great thanks to your designs.

77. Christmas stockings

Deck your halls with custom Christmas stockings – the perfect addition to any mantle. Ideal for families eager to create new traditions or update their holiday decor with a personal touch.

78. Ugly Christmas sweaters

Capitalize on the holiday trend with custom-designed ugly Christmas sweaters. Make every festive moment, from office parties to family gatherings, totally unforgettable.

79. Gifts for her

Curate a selection of personalized gifts for the women in your customers’ lives. Think jewelry, custom underwear, wall art, or unique accessories – anything that’ll make the ladies feel adored.

80. Gifts for him

Design personalized gifts that hit the mark – engraved wallets, custom hoodies, t-shirts, or tech accessories. Great for birthdays, holidays, or just showing some love with something he’ll actually use.

81. Bachelorette shirts

Create fun and flirty custom bachelorette shirts that the bride and her party will love. Offer matching designs for the perfect group photo. Check out how ItsAnAestheticCo does this just right.

82. Motivational posters

Shoppers love personalized prints that boost moods and brighten spaces. Anything goes on Etsy –plants, slogans, inspirational messages, and even memes.

83. Halloween t-shirts

Spooky, silly, or downright creepy – Halloween t-shirts are a fun and profitable niche for small business owners. Design for all ages and preferences, from adorable baby clothes to “scary big sister” shirts.

84. Funny t-shirts

Great for dads, moms, or anyone who loves a good laugh, these tees can feature witty lines, sharp puns, or inside jokes that hit just the right note. Humor sells, and these designs add personality to any wardrobe.

85. Party supplies

Take celebrations to the next level with a vibrant selection of custom party supplies. Whether balloons, banners, tableware, or pins, these items are perfect for birthdays, anniversaries, and festive gatherings.

86. Gift bag

Make even the smallest gifts feel extra special. These custom bags are ideal for party favors, corporate events, or special giveaways. Incorporate seasonal themes or bespoke messages to cater to any occasion.

87. Plush toys

Make your Etsy shop stand out by selling custom plush toys that shoppers can personalize with names or special messages. These cuddly creations are perfect for children and loved ones, making them ideal gifts for holidays, birthdays, or just because.

88. Valentine’s Day gifts

A range of personalized gifts to shower your Valentine with? Yes, please. From custom jewelry and matching t-shirts to heart-shaped keepsakes, help your customers create lasting memories during the season of love.

89. Back-to-school essentials

Create custom back-to-school essentials, such as personalized notebooks, trendy pencil cases, and unique backpacks. Design items that students will be proud to show off in the classroom or courtyard.

90. Fourth of July merch

Design vibrant t-shirts, patriotic hats, and themed drinkware. Help your customers celebrate the Fourth of July in style, whether at barbecues, parades, or watching the fireworks lakeside.

Start your own Etsy store with Printify

Start selling

Is it worth selling on Etsy?

Absolutely – especially if you’re selling custom, unique, or personalized items.

Etsy gives you access to a massive audience actively looking for handmade and one-of-a-kind products. Printify helps you launch your shop without inventory or upfront investments. Just pick an item, design your products, and let us handle the rest – from production to shipping.

How to succeed on Etsy:

Come up with a great Etsy shop name
Master Etsy SEO
Focus on a specific niche to attract customers
Drive traffic through social media and Etsy marketing tools

Keep in mind that Etsy charges fees like listing and other transaction-related costs, so carefully plan your shop’s pricing and marketing strategy to protect your profits.

Tip

For a detailed guide, check out our article on how to start an Etsy shop.

Best Etsy shop ideas: FAQ

Can you sell non-handmade items on Etsy?

Yes, you can sell non-handmade items on Etsy. The Print on Demand, vintage, and craft supplies categories are especially popular among customers.

What sells best on Etsy?

Jewelry, personalized home decor, custom clothing, printable party invitations, and personalized items typically sell best on Etsy, according to Alura.

What niche sells most on Etsy?

Personalized gifts and unique home decor are among the most popular and profitable niches on Etsy. Just browse the homepage – these categories are front and center, packed with trending products and bestsellers.

How do I make my Etsy shop unique?

Start by narrowing in on a specific niche, then add your own twist – whether it’s custom designs, playful packaging, or clever product bundles. Go the extra mile with standout customer service and clear branding that makes buyers remember (and recommend) you.

Your turn to start a successful Etsy business

You’ve just discovered 90 of the most profitable Etsy shop ideas – from custom pet gifts to art prints and craft supplies – all ready to launch with Printify.

With the largest Catalog in Print on Demand, we’ve got everything you need to start selling fast and scale easily.

Set up your shop, make it yours, and start selling with Printify.

Start selling today!

Start selling

The post 90 Profitable Etsy shop ideas – Custom products that sell appeared first on Printify.

Shopify vs Etsy: Choose the best eCommerce platform for your business

Andris Mucenieks — Thu, 24 Apr 2025 08:38:29 +0000

Printify + your favorite platform = more sales!

Get started

Welcome to the world of eCommerce! With online retail sales booming and expected to hit $8 trillion by 2027, there’s never been a better time to get started. Shopify and Etsy are two of the most popular platforms, but they serve different purposes – one is a full-fledged eCommerce website builder, while the other is an online marketplace.

In this guide, we’ll compare Shopify vs Etsy to help you determine the best fit for your online store.

Disclaimer

This post may contain affiliate links, which means we may earn a commission if you make a purchase through those links. This comes at no additional cost to you.

Shopify vs Etsy: Overview

Shopify is an eCommerce website builder powering over 4.5 million active websites as of Q1 2025, trusted by brands like Allbirds and Gymshark. It lets you build an independent store with 227 paid ($100-500) and 13 free themes (with more free themes available). You can sell almost anything, automate tasks, and access over 8,000 apps for marketing, inventory, and customer management.

Etsy, on the other hand, is a marketplace with 89.6 million active buyers and 5.6 million sellers as of Q4 2024. Originally focused on vintage and handmade goods, Etsy now allows sellers to list print-on-demand merch, digital products, apparel, and more. It’s easy to start with no monthly fees, but there’s a $0.20 listing fee per item, and Etsy takes a cut of each sale.

The key difference between Shopify and Etsy reflects the contrast between a website builder and a marketplace – if you want full control over your online store, Shopify is the better choice. If you prefer low startup costs and built-in traffic, Etsy makes selling simple.

Make it happen today!

Start selling

Which is better for you? Shopify vs Etsy 2025

Both sales channels are great choices for new sellers.

To help you decide which is better for you, we’ve compared the key features of both Shopify and Etsy – from store setup, pricing, and transaction fees to SEO tools, marketing, scalability, and analytics.

Etsy vs Shopify	Etsy	Shopify
Product focus	Custom products, handcrafted goods, vintage items, and craft supplies.	Anything within the limits of the law.
Ease of store setup	Simple and straightforward.	Lengthy but guided process.
Design and layout options	Consistent store design with few customization options.	Range of customization options, including over 13 free and 227 paid themes.
eCommerce tools	Basic tool set and about 20 integrations, depending on the country.	Over 8,000 available apps.
SEO	Specific Etsy SEO requirements.	Basic built-in SEO tools plus apps to optimize content from the Basic plan.
Pricing	No monthly subscription fees. $0.20 for listing an item. Up to 20-25% in transaction fees.	Higher flat-rate monthly subscription fee but lower or no transaction fees when using Shopify Payments.
Analytics	Simple analytics tools for tracking essential KPIs.	Basic analytics in lower-tier plans, with advanced tools in the higher-cost ones.
Marketing tools	Etsy ads (including offsite ads), social media marketing integrations, and more than a dozen integrations (including email marketing tools).	Over 1,500 specific marketing tools in the app store.
Customer support	Help Center, Etsy Seller Handbook, forums, and newsletters. Slow email support.	24/7 customer support, live chat, eCommerce experts, written documentation, and help center.
Scalability	Basic eCommerce functions, unlimited number of listings. Products must comply with Etsy policies. Standalone website with a Pattern subscription ($15 monthly).	Over 8,000 apps to scale; custom enterprise-level plans.
Selling internationally	Listings are visible to international buyers, and Etsy Payments supports multiple currencies. Etsy store owners must manually set up shipping rates and handle customs and taxes.	Shopify allows full localization with currency conversion, region-specific pricing, international payment methods, and automatic tax calculations.

1. Shopify vs Etsy: Product focus

Here’s how selling on Shopify vs Etsy differs regarding products:

Etsy is a marketplace with clear guidelines on what products can be sold, focusing on handmade goods and craft supplies. While it has expanded its categories, sellers need to follow Etsy’s rules, and violations can lead to account suspension.

Shopify, on the other hand, gives you almost full control. Sell anything within legal limits and build a brand on your own domain without marketplace restrictions.

For sellers who want complete flexibility in what they sell, Shopify has the edge.

2. Etsy or Shopify? Ease of store setup

If you’re wondering whether Etsy or Shopify for beginners is the right choice, both platforms are user-friendly but offer different experiences.

Shopify walks you through setting up your shop, including inventory management, order tracking, and design customization. While the process is guided, learning how to manage and update everything properly takes some time and technical knowledge.

Etsy is much simpler. Once you create a shop, you just add listings and optimize them for Etsy search. There’s less customization, but it’s quick to start selling.

It all comes down to preference. Etsy is easier upfront, while Shopify offers more control but requires more setup work. A draw.

Tip

Compare Shopify to another beginner-friendly marketplace in our article about Shopify vs eBay.

3. Shopify or Etsy? Design and layout options

A well-designed online store can make or break your sales. 42% of shoppers leave a website because of poor design or functionality. So, how do Etsy and Shopify compare when it comes to design flexibility?

Etsy:

Simple and uniform – Every Etsy shop has the same layout with limited customization. Sellers can add a logo and organize product collections, but the storefront design stays the same.
Standing out – The best way to make your Etsy store unique is through high-quality product images and descriptions. Since customization is limited, strong visuals are key.

Shopify:

More control – There are 13 free and over 227 paid themes, letting you fully customize your Shopify store. Tweak fonts, colors, and layouts to match your brand identity.
Designed for growth – Unlike Etsy, Shopify gives creative freedom to build a store that stands out and converts visitors into buyers, with a wide range of customization options and third-party apps.

If you want a simple, ready-made storefront, Etsy works well. If branding and customization matter, Shopify is the better choice.

Tip

If having a beautifully designed online store is your top priority, check out our Shopify vs Squarespace article. Squarespace has amazing design options!

4. Shopify and Etsy: eCommerce tools

Both Shopify and Etsy offer tools to help sellers manage their online stores, track sales, and market their products, but Shopify provides much more flexibility.

Shopify has over 8,000 apps, allowing merchants to customize their stores with tools for inventory management, marketing automation, SEO, and customer support.

Etsy, in contrast, has a much smaller selection of integrations (around 20) focused on social media, analytics, and listing optimization. Many of these require subscriptions, and the Etsy app ecosystem is more limited than Shopify’s expansive app store.

Etsy Payments supports various payment methods, but transaction and payment processing fees can eat into profits.

For sellers who want full control over their store’s features and growth, Shopify is the better choice. Etsy provides the basics, but Shopify’s app store and customization options make it a much stronger platform for scaling a business.

5. Etsy vs Shopify: SEO

Search engine optimization (SEO) means increasing traffic and attracting the most visitors to your store, but Shopify and Etsy handle it differently.

Shopify is a website builder, so you’ll need to drive traffic from search engines like Google. This means researching keywords, optimizing URLs, improving site speed, and structuring your Shopify store properly. Some of these tasks may require paid apps to increase visibility.

Etsy, as a marketplace, has built-in traffic, so Etsy SEO is more straightforward. You mainly need to optimize your product titles, descriptions, tags, and attributes to rank well in Etsy’s search results. The platform handles technical SEO, like site speed and URLs for you.

Etsy has the advantage of ease of use since it requires fewer steps to optimize your store. Shopify SEO is more complex but offers greater control and potential for long-term growth.

6. Shopify vs Etsy: Fees and pricing

Pricing is one of the biggest factors when choosing between Shopify and Etsy, especially for print-on-demand sellers. Shopify charges a monthly subscription fee plus transaction fees, while Etsy has no monthly fee but takes a percentage of each sale.

Shopify offers a three-day trial and a $1 first month, after which sellers can choose from three plans:

Basic Shopify: $39/month, 2.9% + $0.30 per transaction, includes two staff accounts and 24/7 support.
Shopify: $105/month, 2.7% + $0.30 per transaction, includes five staff accounts, lower credit card fees, and additional sales tools.
Advanced Shopify: $399/month, 2.5% + $0.30 per transaction, includes 15 staff accounts, lower shipping costs, and advanced reporting.

While Shopify Payments helps avoid extra transaction fees, paid apps can increase monthly costs as your store grows.

You don’t have to pay to open a shop, but Etsy charges other fees:

Subscription fee: Free, or $10/month for Etsy Plus. $15/month for Etsy Pattern (for a separate website).
Listing fee: $0.20 per item, plus another $0.20 renewal fee per sale.
Transaction fee: 6.5% of each sale.
Payment processing fee: 3% + $0.25 per transaction (varies by country).
Other fees: Etsy may charge additional fees for advertising, currency conversion, shipping, and regulatory costs.

(All the transaction fees can add up to 20-25% of a sale).

Etsy has the lead with lower upfront costs, making it more affordable for beginners. However, as sales increase, Etsy’s transaction fees can take a significant cut of your profits. Shopify’s monthly subscription is higher, but lower fees per sale can make it more cost-effective for high-volume sellers looking to scale their business profitably.

7. Shopify vs Etsy: Analytics

Both Shopify and Etsy provide analytics to help sellers track sales and optimize their online stores, but Shopify offers more in-depth reporting.

Shopify Analytics varies by plan. Basic reports include finance tracking and product performance, while higher-tier plans unlock detailed reports on sales, profits, customer behavior, and acquisition trends.

Advanced Shopify and Shopify Plus allow custom reporting, giving sellers insights into revenue per order, top sales channels, and discount performance. These tools help businesses make data-driven decisions and improve digital marketing strategies.

Etsy’s analytics tools are more simple. Etsy Stats shows traffic sources, conversions, and ad performance, helping sellers understand how many sales they generate and where their traffic comes from. Etsy Search Analytics tracks keyword performance and visibility.

Integrated with Google Analytics 4, Etsy’s reporting is straightforward and easy to use, making it accessible for beginners.

If you need basic insights, Etsy works well, but for detailed reporting and business growth, Shopify is the better choice.

8. Shopify vs Etsy: Marketing tools

With Shopify, you handle all marketing efforts – driving traffic through SEO, social media, email campaigns, and content marketing. The platform offers over 1,500 marketing apps for ads, automation, SMS marketing, and analytics.

Etsy, on the other hand, has built-in traffic. It helps sellers reach potential customers through Etsy ads, which promote listings across search results and other key pages. Combined with social media integrations and SEO, this makes it easier to attract buyers without external marketing efforts.

Another draw. For beginners, Etsy’s marketing tools are simple but effective. For sellers who want control and advanced strategies, Shopify provides more flexibility.

Tip

Compare other platforms with even more marketing tools in our article on Wix vs Shopify.

9. Shopify vs Etsy: Customer support

Good customer support makes running an online store much easier, especially when unexpected issues pop up.

Shopify provides faster, more direct assistance. Sellers can contact 24/7 phone, live chat, and email support or get help from the Shopify Help Center, experts, forums, and online communities.

Etsy, on the other hand, relies more on self-service options, including the Etsy Help Center, Seller Handbook, community forums, and newsletters. Email support is available, but responses can take time.

While both platforms provide useful documentation, Shopify wins for offering round-the-clock support and expert guidance, making it easier for sellers to get quick help when they need it.

10. Shopify vs Etsy: Scalability

As you grow your online store, choosing a platform that can scale with you is key.

Etsy is a good starting point since it provides a built-in audience and unlimited product listings. However, scaling can be tough due to listing fees and competition. You have few options to customize the storefront besides a Pattern subscription, and if you don’t master Etsy SEO, your products might get lost in the marketplace.

However, Shopify is built for growth. You have great control over your store design, product range, and branding, with thousands of apps to help scale your entire business beyond just an online shop. There are no extra fees for adding more products, and you don’t compete directly with other sellers on the same platform.

However, Shopify requires more upfront investment, and since it doesn’t have a built-in audience, you’ll need to focus on marketing and SEO to drive traffic.

It’s a draw. Etsy is easier to start with but limits long-term growth, while Shopify offers more scalability but requires effort and investment to succeed.

11. Shopify vs Etsy: Selling internationally

If you plan to sell worldwide, Shopify offers tools to help businesses expand g lobally. Set market-specific pricing, accept local payment processing methods, and create region-specific storefronts with automatic currency conversion.

Shopify also allows merchants to customize their store’s language settings and display region-based content, ensuring a more personalized shopping experience for international buyers. Additionally, sellers can calculate duties and taxes at checkout, helping customers avoid unexpected fees.

Etsy, on the other hand, makes it easy to sell internationally by allowing sellers to set up global shipping profiles. Your listings will automatically appear to potential customers worldwide, and Etsy Payments supports transactions in multiple currencies. However, Etsy’s international selling features focus more on shipping logistics rather than creating a localized shopping experience. Sellers must manually research and set international shipping rates, and Etsy doesn’t provide built-in tax calculations for global orders.

For merchants looking to scale internationally with a customizable online store,Shopify is the better choice due to its advanced localization tools, currency settings, and tax automation.

Which to choose for your business needs?

Deciding between Shopify and Etsy depends on your business model, product offerings, and long-term goals.

What types of businesses are best for Shopify?

As a dedicated platform for building your own website, Shopify is ideal for any business selling products while looking to establish a unique brand identity and maintaining full control over its online store. It’s optimal for:

Scalable retailers: Businesses planning to expand their product range and scale operations.
Custom branding: Those seeking to create a distinct online presence with customizable templates.
Diverse products: Sellers offering various products, including manufactured goods.

While Shopify requires proactive marketing efforts to drive traffic, it offers lower transaction fees and supports different payment processing options, including Shopify Payments. This platform is perfect for businesses ready to invest in building their brand and managing their own website.

Tip

Considering a print-on-demand Shopify business? Find more information on our website.

What types of businesses are best for Etsy?

As a specialized online marketplace for artisans, crafters, and vintage sellers, Etsy is ideal for:

Customized or personalized items: Etsy is a top choice for businesses offering custom products, such as personalized gifts, engraved jewelry, and made-to-order apparel.
Handmade goods: If you create unique, handcrafted items, Etsy’s audience appreciates and seeks out such products.
Vintage items: Sellers offering vintage products can find a dedicated customer base on Etsy.
Craft supplies: Sellers providing materials for crafting can also thrive here.

Etsy’s built-in audience means less effort in driving traffic, allowing creators to focus on their craft. However, be mindful of listing and transaction fees, which can quickly add up.

Tip

If you’re comparing Shopify vs Etsy for Print on Demand, many POD sellers use Etsy to offer customizable designs on t-shirts, mugs, and home decor without holding inventory.

FAQ

Is Shopify better than Etsy?

Which is better, Shopify or Etsy? That depends on the eCommerce model you’re looking for. Comparing Shopify to Etsy is a way to contrast an eCommerce website builder with a marketplace. Choose Shopify if you want to create a whole website with more control over design and original domain names.

Tip: Find out the key aspects to make your online business successful by checking out our list of successful Shopify stores.

Can you have both Etsy and Shopify?

If you’re struggling to choose between Shopify and Etsy, here’s some good news: you can have both. Within the Shopify app store, you can even integrate a Shopify store with the Etsy marketplace, making multichannel selling easier and more efficient.

Synchronization in real-time allows products to be streamlined through both platforms, regardless of price changes or inventory.

Is it better to sell on Shopify or Etsy?

The choice between Shopify vs Etsy depends on your goals.

Etsy is a great online marketplace with a built-in audience, making it ideal for selling handmade goods and vintage items. However, Etsy’s transaction and listing fees can add up, and sellers have limited branding control.
Shopify is a dedicated eCommerce platform that lets you build your own website, customize your store, and avoid higher transaction fees when using Shopify Payments. However, it requires a monthly subscription and more effort to attract traffic.

Many growing businesses use Shopify and Etsy simultaneously, leveraging Etsy’s audience while directing new customers to their own stores for better profits and control.

Shopify vs Etsy: Which one is better?

Etsy is a great starting point for new sellers. It has low upfront costs, an easy setup, and a built-in audience, making it perfect for selling vintage items, handmade goods, and custom products online. However, transaction fees add up, customization is limited, and sellers need to follow Etsy’s marketplace rules, which can restrict growth.

Shopify gives you full control over your own online store, offering custom branding, scalability, and a vast selection of eCommerce tools. You’ll need to put in more effort to drive traffic, and monthly subscription fees can increase with apps, but Shopify allows for long-term growth without platform restrictions.

The best choice depends on your business goals. If you want a simple, low-cost start, choose Etsy. If you’re looking to build and scale a brand with complete control, Shopify is the way to go.

Tip

If Etsy isn’t the right fit for you, explore Etsy alternatives for other marketplace options. If you prefer a standalone store but want different pricing, check out Shopify alternatives to find the best platform for your business.

Make it happen today!

Start selling

The post Shopify vs Etsy: Choose the best eCommerce platform for your business appeared first on Printify.

Do you need a business license to sell on Etsy?

Janis Lazda — Wed, 09 Apr 2025 11:25:01 +0000

Sell custom products with Printify

Get started

Anyone can sell on Etsy – it’s the go-to marketplace for crafts, supplies, vintage goods, and small business products. But before you start selling, there are some legal considerations to keep in mind.

Do you need a business license to sell on Etsy? That depends.

License requirements vary based on your location, tax laws, and business setup. If you’re selling for profit, you may need a business operation license to stay compliant.

Is a business license required to sell on Etsy?

Etsy doesn’t require a business license itself, but your local government might – especially if you’re selling for profit. Always check state and local laws.

What is a business license?

A business license is a permit that lets you legally operate and sell under local tax laws. It confirms that your business is recognized by the government and follows necessary regulations.

So, do you have to have a business license to sell on Etsy? The answer depends on where you operate. Once you learn how to sell on Etsy and start making a steady profit, you may need a business license to comply with local government regulations – such as remitting sales tax or registering an occupation permit for a home-based business. Rules depend on your local jurisdiction.

Not all local regulatory authorities have the same business license requirements, so it’s important to research your local taxing authorities to determine your case and its costs. Note that this is not legal advice, so consulting a tax expert is always a good idea.

However, beyond legal requirements, an Etsy business license, a dedicated bank account, and a registered business structure can reduce personal risk and minimize online marketplace expenses from applicable tax advantages and deductions.

Etsy fees explained – How much does Etsy take per sale?

What business licenses are required to run an Etsy store?

Before you sell items online, research all the legal requirements for your Etsy shop. Depending on your business activities, location, and the types of products you sell – especially food, health, or handmade items – you may need specific permits from your local government.

Your business structure also affects licensing requirements:

Sole proprietorship – The easiest setup, but it doesn’t protect your personal assets. Some states require a business license or sales tax permit.
Limited Liability Company (LLC) – Separates personal and business finances. May need an Etsy business license, EIN, and a business bank account.
Partnership – Similar to a sole proprietorship but with multiple owners. Requires a business license and EIN.
Corporation – More complex but ideal for larger businesses. Requires multiple business licenses and tax registrations.

Check your state’s Secretary of State website, county clerk’s office, or other relevant government agencies that manage business operations. Applying for a business license when selling online may include fees, depending on your applicable state sales tax laws.

Here are four common business licenses and other legal considerations that may apply:

Business operation license

Many Etsy sellers need a business operation license to meet local government requirements. Whether you need a business license to sell on Etsy depends on your business structure, location, and the type of products you sell.

Operating a business online is licensed by either municipal and county requirements, state ordinances, or federal laws. Be sure to contact your local taxing authority or Small Business Administration (SBA) to follow the steps to legally register your Etsy shop.

Federal level: The US federal government doesn’t require a business license just for selling on Etsy, but you may need one on a federal level depending on your business structure (e.g., LLC, corporation), your sales volume, or the type of products you sell (e.g., food, cosmetics).

State level: Some states require a business license for any online business, while others only require a seller’s permit to collect sales tax on physical and digital products. For example:

California requires a seller’s permit regardless of income.
Oklahoma mandates a permit if annual sales exceed $10,000.
Alaska, Delaware, Montana, New Hampshire, and Oregon don’t charge state sales tax, but local rules may still apply.

Local level (county/city): Many cities and counties require a business operation license to pay taxes, including for those selling on online marketplaces like Etsy. This varies widely, so check with your local government or county clerk’s office.

A license to operate and sell typically costs between $50-$100 per year. Online sellers should also consider opening a business bank account to separate finances and simplify tax reporting.

Employer Identification Number

An Employer Identification Number (EIN) is a tax ID the IRS uses for business reporting, but not all Etsy sellers need one. If your Etsy business is registered as a sole proprietorship, you typically report earnings on your personal tax return, using your own assets for liability.

As a sole proprietor, an EIN is not required.

However, you’ll face requirements if you register your Etsy shop as a Limited Liability Company (LLC) or a Partnership. An LLC separates your business model from your personal finances, which can protect against business debts and award eligibility for business insurance.

As an LLC or a Partnership business, you will need an EIN.

If you sell on Etsy and plan to scale, getting an EIN will make it easier to open a business bank account, apply for a business license to sell, and meet legal requirements. Some states require an EIN to obtain an Etsy business license and comply with licensing requirements.

Home occupation permit

If you run an Etsy business from home, you may need a business license, otherwise called a home occupation permit. This requirement varies by state and city, so check with your local government before selling.

Many areas regulate home-based businesses so they don’t disrupt residential neighborhoods. Home occupation permits may be required if your business:

Uses a certain percentage of your home for operations.
Involves regular shipments or customer visits.
Requires special equipment beyond typical household tools.

Some states may also require additional business licenses or permits, especially if you sell food or other regulated products. If your city or county enforces zoning laws, you may need to apply for a business license to sell from your home.

Seller’s permit

Some states require a seller’s permit to collect sales tax. This permit registers your business with the state and is typically necessary for selling taxable goods. Whether you need a business license or a seller’s permit depends on your location and the type of products you sell.

Some states base this requirement on sales volume or gross income:

Oklahoma requires a seller’s permit if your store earns more than $10,000 per year.
California requires a seller’s permit for all sellers, regardless of income.

Five states – New Hampshire, Oregon, Alaska, Montana, and Delaware – don’t charge state sales tax, so they don’t require a seller’s permit at the state level. Local laws may still apply, so check for any local licensing requirements before you start selling.

The type of products you sell can also affect licensing. Craft supplies and digital products usually have fewer restrictions, but if you sell food or health-related items, you may need additional permits, which you should check with your local health department.

How to apply for a business license

Here, we’ll outline a general process for registering your business. However, we’re in no way the sole authority for business licensing rules and regulations.

Research your specific case through the Small Business Administration and government institutions to ensure everything is in order, from local regulations to remitting sales taxes. Also, consider other optional opportunities, such as obtaining small business insurance.

After learning about the business license needed, continue with the following steps:

Determine business model – Register as a sole proprietorship, partnership, Limited Liability Company (LLC), or corporation. Note that a sole proprietorship will risk your own assets and income tax. You’ll need an Employer Identification Number as an LLC.
Register business name – Register a Doing Business As certificate if necessary.
Apply for additional licenses or permits – See if you need to apply for a home occupation permit, a seller’s permit, or collect state sales tax on your items and other regional requirements. Follow the business license application process closely.

For a more in-depth article, check out our guide on how to get a business license. Use Etsy’s Help Center for important details specific to your store page and its sales tax policies.

Start your Etsy print-on-demand business today!

Are any additional licenses required?

Rules for digital and physical products vary by state, but most regions apply Etsy sales tax only to physical goods. Even if you sell digital, check state laws to avoid unexpected tax obligations.

When running an Etsy shop, you may need additional registrations beyond a standard business license. These help protect your business and keep it legally compliant and may include:

DBA certificate (Doing Business As)

If your Etsy seller name differs from your legal business name, a DBA certificate registers it with your state or county. This is required in some locations to operate under a brand name.

Trademark registration

If you want exclusive rights to your business name, logo, or brand elements, consider trademark registration. This prevents others from using them and helps build a legitimate business.

Is it possible to sell on Etsy without a business license?

You don’t need a business license to sell on the Etsy marketplace, but there are always exceptions. The local laws where your business is located may have permit requirements for specific business activities and structures.

If you’re selling as a creative hobby, you’re in the clear, but a for-profit business has to comply with government regulations and IRS tax laws. Whenever you’re maintaining consistent sales revenue, you’re running a for-profit business and will at least need a business operating license.

While it’s possible to sell on Etsy without a license, applying for a business permit is much easier than proving to the IRS that you’re only making money as a hobby.

Starting an Etsy store? Start with Printify

Now that you know the legal requirements for running an Etsy shop, it’s time to focus on growing your business. The best and easiest way to start is with Printify’s automated production service – sell custom products without worrying about inventory, product fulfillment, or shipping.

Printify is a leading print-on-demand platform that connects Etsy sellers with trusted Print Providers worldwide. Whether you’re designing apparel, home decor, or accessories, Printify lets you create and sell products with no upfront investment or order minimums.

1. Sign up for Printify

Create an account and access our print-on-demand services for free.

2. Choose products

Select from over 1,300 products in our Catalog, including t-shirts, mugs, and accessories.

3. Add your designs

Use our Product Creator to easily upload your artwork or create designs from scratch.

4. Connect to Etsy

Link your Etsy shop and publish your products in minutes through our partnered integration.

5. Start selling

When a customer buys from your shop, Printify automatically fulfills the order

Check out our Help page for more payment, billing, and tax resources. We also offer guides and articles to help you make informed choices, like our Etsy vs eBay sales channel review, how to integrate Printify with Etsy, and 90 profitable Etsy shop ideas.

Create an Etsy store

FAQ

What happens if I sell on Etsy without a business license?

Etsy doesn’t require a business license, but your local government might. If your state or city requires one and you don’t have it, you or your business could face fines or tax issues. Check your local licensing requirements before you start selling.

What license do I need to sell on Etsy?

It depends on where you live and what you sell. Some sellers need a business license, a seller’s permit to collect sales tax, or a home occupation permit if working from home. If you sell food or health products, additional permits may apply.

Do I need an LLC to sell on Etsy?

No, you don’t need an LLC to sell on Etsy. Most sellers operate as sole proprietors by default. However, an LLC can protect your personal assets and may offer tax advantages.

Is selling on Etsy considered a business?

If you sell regularly for profit, the IRS considers it a business. This means you may need to pay taxes on business income and comply with business license requirements in your area. You may not require registration if you sell handmade goods or other items rarely and as a hobby.

Do I need a tax ID to sell on Etsy?

If you’re a sole proprietor, you can usually use your personal tax ID (Social Security Number) for tax reporting. If you register as an LLC or hire employees, you may need an Employer Identification Number (EIN).

Licenses in place

No matter the size of your business, operating through legal channels is essential. So, do you need a license to sell on Etsy? Some sellers operate as hobbyists and may not require one, but if you’re looking to build and maintain a profitable online business, proper registration is necessary.

Before asking yourself, “Do I need a business license to sell on Etsy?”, consider your business structure and research relevant laws through official government websites to avoid legal issues. Whether you need a license now or later, setting up your Etsy shop correctly will save time and effort as your business grows.

Finally, partner with Printify to scale your Etsy business. A legal business structure combined with Print on Demand can be your solution to running a successful business and growing income.

Start selling today!

Start selling

The post Do you need a business license to sell on Etsy? appeared first on Printify.

How to cancel an Etsy order: A guide for buyers and sellers

Janis Lazda — Wed, 09 Apr 2025 10:09:45 +0000

Sell custom products with Printify

Get started

Is something off with your Etsy order? Maybe it’s stuck in processing, the shipping address changed, or it doesn’t match the advertised listing – it happens!

So what’s next? Whether you’re a buyer looking for a refund or an Etsy shop manager handling a cancellation request, here’s how to cancel an Etsy order smoothly.

How to cancel an Etsy order as a buyer?

Etsy customers can’t cancel an order themselves, but they can receive a partial or full refund by submitting an Etsy cancellation request to the seller directly. You need to follow Etsy’s buyer guidelines and the seller’s shop policies.

You can only submit an Etsy cancellation request before shipping. Here are the steps to begin the cancellation process:

1. Sign in to your Etsy account.

2. Navigate to your account icon in the top right corner and select Purchases and reviews from the drop-down menu. Then, find the order you want to cancel.

3. Click on the Help with order button under the order status to request cancellation.

4. Etsy will create an auto-generated message for the seller. Here, add additional information about the reasons for your cancellation.

5. Click Send help request to submit the message to the seller.

Wait for the seller’s response, and they will decide whether to accept the cancellation based on your information and their shop policies.

If you’ve contacted the seller within 48 hours and haven’t received a response yet, you can choose to open a case through Etsy’s Purchase Protection program.

Canceling an order without an Etsy account

Did you buy a product as a guest without logging in and can’t access your purchase history? You can still submit an Etsy cancellation request from a guest purchase.

Link your order to a new or existing Etsy account. Locate the email receipt from when you placed the order and click View your order.

Follow the steps to sign in or create a new account on Etsy – it has to be the same email address used for your guest order. Once connected, submit a request by following the steps outlined in the previous section.

If necessary, contact Etsy’s transaction service for missing order details via transaction@etsy.com.

How to cancel an Etsy order as a seller

You can cancel an order as a seller anytime if it meets Etsy’s policies and cancellation criteria.

Make sure you’ve gathered all the information from the buyer before issuing a cancellation.

Cancel a customer’s order as an Etsy seller:

1. Access your Etsy seller Shop Manager dashboard from the top right corner. Then, navigate to the Orders & Shipping page.

2. Go to the Cancel an order page. On a desktop, click on the three-dotted icon next to the order and choose Cancel. On the Etsy App, click More actions in the Order detail overlay and choose Cancel.

3. Select the reason for cancellation from the drop-down menu and write an optional message to the buyer in the text box. This page will also show the refund amount owed to the buyer.

4. Click Cancel order. Transactions via Etsy Payments process automatically within two to four business days. If the buyer paid using a different payment account, you’ll need to refund them manually using the same payment method.

To check whether an order is successfully canceled, go to Orders & Shipping and view the Complete tab in your Etsy account.

Learn more

Read our ultimate guide on how to manage products and orders using Printify.

How can Etsy sellers issue a refund for a canceled order?

Issue a full or partial refund for an order to the original payment method through your Shop Manager.

Sellers may issue refunds based on their own store policy and Etsy cancellation criteria if:

The Etsy store owner accepts the customer’s cancellation request.
The buyer was overcharged for shipping.
The buyer forgot to apply a discount or coupon for their order.

Refund a customer’s order as an Etsy seller:

1. Go to your Etsy Shop Manager and select Orders & Shipping.

2. Click on the three-dotted icon next to the order and choose Refund.

3. Select the reason for the refund in the drop-down menu and write an optional message for the customer.

4. Check the Issue a full refund box if applicable, or enter the Amount to refund if you want to cancel an order with a partial refund.

5. Select Review refund and click Submit when done.

When can you cancel an order on Etsy as a seller?

Only an Etsy seller has the authority to cancel an order. However, buyers can request an order cancellation via Etsy Messages if the order meets Etsy’s cancellation criteria.

Acceptable reasons for order cancellation

In general, canceling orders as an Etsy seller should always be a last resort. While buyers can request cancellations through Etsy Messages, approval is up to you.

Here are valid reasons for canceling an order and how to handle each situation professionally.

Buyer requests

Sometimes, a buyer changes their mind or finds a better deal elsewhere. If they request a cancellation before the order ships, it’s best to process it promptly to maintain a positive customer experience and your shop’s reputation.

Always confirm the request through Etsy Messages for clear documentation.

Inventory errors

If a listed product is out of stock due to an oversight, canceling may be necessary.

Apologize to the buyer and supply a full refund or a similar replacement item if possible. Keep your inventory updated to prevent these situations in the future.

Production issues

Delays or defects in production can sometimes make fulfilling an order impossible. If this happens, inform the buyer of their order and shipping status as soon as possible. Offer an alternative product or issue a full refund to avoid negative feedback.

Pricing mistakes

If you accidentally list an item at the wrong price, you may need to cancel and relist the product correctly. In these cases, reach out to the buyer, explain the situation, and provide a discount or alternative solution to maintain customer satisfaction.

Shipping problems

If an order cannot be delivered due to customs restrictions or an incorrect address, cancellation might be necessary. Before proceeding, try to resolve the issue by confirming and updating the buyer’s address or other shipping details.

Payment issues

If a buyer fails to complete a payment within Etsy’s required timeframe, you can cancel the order. Always message the buyer first to give them a chance to resolve the issue before proceeding with cancellation.

Seller’s policy violation

If a buyer violates your shop policies, such as sending harassing messages or attempting to bypass Etsy’s rules, you have the right to cancel the order. Document the incident and, if necessary, report it to Etsy’s support team.

Quality concerns

If you discover a product is defective before shipping (which can sometimes happen to, say, vintage items) and can’t provide a suitable replacement, cancel the order and issue a refund.

Communicate with the buyer to explain the situation and offer a discount on future purchases to maintain customer trust.

Important

All of the instances mentioned above must follow Etsy’s cancellation policy requirements:

-The order meets at least one of the listed criteria.
-The item is not yet delivered. If the buyer has already received the item, they must request a return according to the seller’s shop policies.
-The cancellation does not infringe upon Etsy’s anti-discrimination policy.
-The seller refunds the buyer in full, including shipping, if all criteria are met.

Seller tips for smooth cancellation processes

Order cancellations are never ideal – but there are some things you can do to make the process as seamless as possible for both you and the buyer.

Have clear order cancellation policies

Add a store policy for cancellation processes through your Etsy Shop Manager under the Cancellations tab.

Tick the checkbox to show that your store allows cancellations. Then, choose from a list of Etsy’s cancellation templates, available in English, French, and German.

Make sure you outline clear instructions for when a customer cancels an order. Try to include answers to the following questions:

Is there a time limit for receiving order refunds?
Is disliking the product a valid reason for cancellation?
What are the conditions for returning a damaged item?
Does your store offer refunds for return shipping costs?

Issue timely refunds

If a buyer requests cancellation and doesn’t receive a timely answer, they may open a case against the seller and get Etsy involved as a moderator.

Resolve customer issues promptly to maintain store credibility and minimize any fees and penalties resulting from inaction.

Communicate promptly and professionally

Respect each customer’s concerns and respond professionally and quickly. Communicate that you’re doing everything you can to get the issue resolved, and buyers will be more likely to leave positive reviews.

Keep track of your cancellations

View all cancellations in your Orders & Shipping tab. Look for patterns in refund requests and find ways to prevent similar issues in the future.

Quick tip

Need a break but don’t want to shut down your shop? Etsy Vacation Mode lets you pause orders while keeping your store visible.

Activate it in Shop Manager, set an auto-reply, and update your return date. Just don’t stay away too long – prolonged inactivity can affect your Etsy shop’s search ranking.

How to retain customers when they cancel Etsy orders

Sometimes, order cancellations are unavoidable. The most important thing to do from here is making sure the experience doesn’t stop your customers from coming back.

1. Be understanding

Respond with patience and professionalism. If a buyer changes their mind or has concerns, ask what went wrong. Understanding their reason helps you improve your customer service.

2. Offer solutions and alternatives

Suggest alternatives like a different size, color, or another product. If shipping delays are an issue, provide an updated timeline. A proactive approach can turn cancellations into successful sales, maintaining customer satisfaction.

3. Ask for feedback

Even if the order is canceled, request feedback. This insight helps you refine your product, listing descriptions, and customer experience. A polite follow-up message shows you care about their opinion.

4. Special offers or discounts

Encourage future purchases by offering a discount or free shipping on their next order. This turns a lost sale into an opportunity to retain a potential repeat customer.

5. Improve product descriptions and policies

If multiple customers cancel for the same reason – like sizing issues or shipping times – adjust your product descriptions and shop policies. Set clearer expectations to reduce future cancellations.

6. Stay in touch and nurture customer relationships

Just because they canceled doesn’t mean they’re gone forever. Send a friendly message and offer customers to join your email list to notify them about new products, sales, or restocks.

How can you cancel an Etsy order on Printify?

If you’re a Printify merchant, canceling an order on Etsy won’t cancel it on Printify. For that, you need to access the Orders tab on your Printify account to cancel an order directly.

If an order request is already sent to production, cancellation may no longer be possible. You can still click Cancel order, and our Merchant Support team will reach out to try and find the best solution.

Quick tip

Master the marketplace and find valuable tips by reading our beginner’s guide on selling products on Etsy.

FAQ: Etsy order cancellations

How do I cancel an Etsy order that has not shipped?

Log in to your Etsy account, find the order you want to cancel, and click Help with order. From there, you can submit a refund request to the seller. Note that this does not guarantee cancellation.

Does canceling an order on Etsy hurt the seller?

There is no official message from Etsy stating that canceling an order negatively affects the store’s ranking. However, repeated cancellations can hurt your shop’s credibility with customers.

Can an Etsy seller refuse to cancel an order?

Etsy sellers can refuse to cancel an order if it doesn’t comply with Etsy’s cancellation criteria and the store’s refund policies.

Are transactions and listing fees refunded after an Etsy order cancellation?

Etsy transaction and listing fees are only refunded from a cancellation if the sale was made through Etsy Payments.

How can buyers submit an Etsy order cancellation request?

If a buyer paid but wants to request a cancellation, they can reach out to the seller directly. Click Contact on the Etsy shop page and send a message explaining the request.

The cancellation is only processed if the seller agrees and the buyer’s reasoning complies with Etsy’s guidelines and the store’s return policy.

How do I cancel a purchase I made on Etsy?

To cancel an order on Etsy, go to Purchases and reviews, find the order, and click Contact to message the seller. If the seller accepts returns and agrees with your reasoning, they will cancel the transaction and issue a refund via Etsy Payments.

Keep in mind that cancellation policies vary by shop, so check the seller’s terms before submitting a request.

Summary

And that’s how to cancel an order on Etsy. Whether you’re a buyer or seller, follow our step-by-step guide to make the process seamless.

For sellers on this online marketplace, handling cancellations professionally can turn a lost sale into a future opportunity. Clear policies, quick responses, and a customer-first approach help maintain trust and encourage repeat business.

Start selling today!

Start selling

The post How to cancel an Etsy order: A guide for buyers and sellers appeared first on Printify.

Etsy vs Squarespace: Pick the best sales channel for your online store

Printify — Tue, 01 Apr 2025 11:58:21 +0000

Sell custom products with Printify

Get started

Etsy and Squarespace are two powerful platforms for selling handcrafted items, digital products, and more. Understanding the differences between Etsy, a popular online marketplace, and Squarespace, a well-known platform for creating your own website, can help you make the best decision for your online store.

This guide dives into Etsy and Squarespace’s key features, pros, cons, and capabilities. We’ll compare pricing, customization, usability, marketing solutions, and advanced features to help you decide between each eCommerce platform.

Etsy vs Squarespace: Overview

Etsy

Etsy is a leading online marketplace for creators and sellers of handmade or vintage products. With millions of active buyers and a user-friendly interface, Etsy has become a go-to eCommerce platform for small online businesses.

Features and benefits:

Ease of use: Setting up an Etsy store is quick and straightforward – list your products in just a few clicks. This will save you time and allow you to focus on growing your business.
Global reach: Etsy connects sellers to an international audience, allowing you to expand your market beyond local customers and tap into global sales opportunities.
Established marketplace: Leverage Etsy’s reputation as a trustworthy platform to drive more sales and gain visibility for your products.
Marketing tools: Etsy offers built-in marketing tools, such as promoted listings, discount coupons, and email campaigns. Use these tools to easily promote your store and attract more customers, increasing your sales potential.

Pros and cons of Etsy:

Pros	Cons
User-friendly seller dashboard	Pricing competition can reduce profits
International audience	High transaction and listing fees
Built-in marketing tools	Dependency on Etsy’s infrastructure
Established eCommerce platform	Limited customization
Community-oriented platform	Less comprehensive analytics

Squarespace

Squarespace is a versatile website-building platform that also functions as an eCommerce platform, allowing sellers to create fully customizable online stores. Squarespace offers sleek designs and convenient features for those looking to establish their own brand and maintain full control over their eCommerce business.

Features and benefits:

Customizable templates: Squarespace offers many design options, allowing you to build a unique Squarespace store that reflects your brand.
Built-in SEO tools: Optimize your site for search engines with keyword management and sitemap generation tools, helping improve visibility.
Advanced eCommerce features: Squarespace supports digital downloads, subscription services, and multiple payment gateways to meet diverse customer needs.
Comprehensive analytics: Gain insights into customer behavior and sales performance to make data-driven decisions and drive growth.

Pros and cons of using Squarespace:

Pros	Cons
Stunning designs and templates	Dependency on Squarespace hosting
Built-in SEO tools	Transaction fees on certain plans
Excellent customer support	Page speed may be slower compared to competitors
Comprehensive analytics	Website editor usability has a learning curve
Unlimited bandwidth and storage	Less focus on community compared to Etsy
Mobile apps for on-the-go management	Costs can add up with commerce plans

If you run a small online business selling handmade and vintage products, Etsy provides quick access to a large audience. However, if you want to create a fully branded eCommerce store, Squarespace might be the best option.

Etsy vs Squarespace: Which one is better?

Pricing

Etsy:

Etsy operates on a pay-as-you-go model, with fees tied to listings and transactions:

Listing fee: Etsy charges $0.20 per item, billed every four months.
Transaction fees: 6.5% of the selling price.
Payment processing fees: Etsy charges vary by country (e.g., 3% + $0.25 in the US).
Optional Etsy Plus premium plan adds more features and marketing credits for $10/month.

Squarespace:

Squarespace provides tiered subscription pricing with different features:

Personal plan: $16/month, no eCommerce.
Business plan: $23/month, includes basic eCommerce and 3% transaction fees.
Commerce plans: $27/month (Basic) and $49/month (Advanced), that eliminate transaction fees and include advanced eCommerce features like subscription plans and customer accounts.

Conclusion: Etsy’s pricing is better for sellers looking to minimize upfront costs, whereas Squarespace Commerce offers more comprehensive features at a fixed monthly rate, particularly on higher-tier plans.

Branding and customization

Etsy:

Etsy limits your ability to build a fully unique brand. While you can personalize your Etsy shop’s banner, logo, and product descriptions, the overall design of your own store depends on Etsy’s platform.

If you want more tools and customization options to improve shop visibility and branding, Etsy offers a separate solution called Etsy Plus.

Squarespace:

Squarespace gives you full control over your shop layout through customizable templates, allowing you to create a visually distinct Squarespace store. To improve branding, use social media integration, search engine optimization tools, and comprehensive features such as embedded videos.

Conclusion: Etsy focuses on consistency across the marketplace, whereas Squarespace allows you to build your own domain and fully branded store.

Ease of use

Etsy:

Etsy’s intuitive dashboard simplifies managing listings, orders, and customer interactions. With built-in tools for marketing, analytics, and fulfillment, sellers can easily track performance and grow their shop.

Squarespace:

Squarespace’s website editor has more advanced features but a steeper learning curve. However, the platform’s drag-and-drop interface makes customization simple once you get the hang of it.

Conclusion: Etsy is easier for beginners, but Squarespace, a popular site builder, caters to users who want more control over the design and functionality of their store.

Marketing tools

Etsy:

Etsy has built-in tools for promotions, sales, and email marketing to Etsy customers. Additional features include Etsy Ads and integration with Google Shopping, making it easier to reach a large audience.

Squarespace:

Squarespace comes with strong marketing tools for SEO, email campaigns, and social media scheduling. The platform’s blog feature helps you drive traffic through content marketing, and its analytics provide insights for campaign optimization.

Conclusion: Both Squarespace and Etsy platforms offer powerful tools for marketing, but Squarespace provides more advanced eCommerce features for sellers seeking long-term growth.

eCommerce features

Etsy:

Etsy is a reliable choice for selling handcrafted products, vintage items, and craft supplies. Its intuitive interface allows sellers to set up their online store quickly, offering a streamlined approach to reaching a worldwide audience.

However, Etsy’s eCommerce capabilities are primarily focused on physical goods, with limited support for those looking to sell virtual products such as eBooks or templates. It also doesn’t have subscriptions or advanced product bundling options, which may limit growth for sellers exploring multiple sales channels.

Etsy’s free-to-join model is appealing to new sellers, but you’ll face costs like listing fees, transaction fees, and payment processing charges as your store grows. While Etsy is a great starting point, it offers less flexibility for sellers looking for more control over their eCommerce operations.

Squarespace:

Squarespace is a feature-packed platform for sellers who want to easily create a professional online store and sell digital products. Its eCommerce platform supports features like digital downloads, recurring memberships, and subscription-based products.

Unlike Etsy, Squarespace allows you to sell an unlimited number of products, including physical items and digital content such as videos, artwork, or templates.

For sellers using multiple sales channels, Squarespace integrates seamlessly with payment gateways like Stripe, PayPal, and Apple Pay, offering flexible payment administration options.

While Squarespace doesn’t offer a free plan, its tiered pricing ensures that higher-tier plans include tools such as SEO, abandoned cart recovery, and inventory management. This makes Squarespace a more flexible option for growing businesses that require a more comprehensive platform.

Conclusion: Etsy is best for marketplace selling, but Squarespace is better for sellers who require more advanced features to grow an independent eCommerce store.

Customer support

Etsy:

Etsy offers customer support via email, live chat, and community forums. The platform’s community-oriented approach encourages interaction among Etsy store owners by providing a space to share tips and resolve common issues. However, due to high inquiry volumes, live support availability may vary at peak times.

Squarespace:

Squarespace makes customer support seamless with 24/7 availability via email and live chat. The platform also provides an extensive knowledge base and training materials, allowing users to troubleshoot problems on their own.

Its extensive resources and consistent availability give it a competitive advantage.

Conclusion: While Etsy’s community-oriented forums can be valuable for collaborative problem-solving, Squarespace makes customer support more reliable with its 24/7 availability and self-help resources.

Tips for successfully selling on Squarespace vs Etsy

Whether you run an Etsy shop or a Squarespace store, success depends on optimizing your storefront and using the tools available. Here are some tips to help you thrive on both platforms.

Tips for Etsy

Selling on Etsy allows you to reach a large customer base, but standing out requires strategy. Here’s how to make the most of the Etsy marketplace:

Build your brand:
- Create a cohesive shop layout with a professional logo, banner, and product photography reflecting your brand.
Set goals:
- Define clear sales targets to track progress and align your efforts with long-term growth.
Keywords:
- Use relevant keywords like “handmade products” and “vintage items” in product titles and descriptions to improve search visibility on Etsy.
Optimize listings:
- Write detailed product descriptions that include all available photos and highlight key benefits.
Participate in the community:
- Join Etsy forums or local teams to network, gain insights, and promote your store.

Tips for Squarespace

Building a store that drives traffic and sales means taking full advantage of Squarespace’s eCommerce features.

Keywords:
- Use SEO strategies to target terms like “digital products” or “custom website design” for better search rankings.
Customize design:
- Use Squarespace’s photo styles, templates, and shop design options to create a unique website reflecting your brand.
Optimize for mobile:
- Ensure your site is mobile-friendly for customers shopping on smartphones or tablets.
Use SEO tools:
- Use built-in SEO tools to enhance your website, including meta descriptions, alt text for images, and sitemap generation.
Monitor analytics:
- Use Squarespace’s in-depth training materials and analytics tools to better understand customer behavior and refine your strategy.

Following these tips will help you maximize the potential of both platforms, whether you’re targeting a loyal Etsy customer base or creating a unique Squarespace commerce experience.

FAQ

Is it better to sell on Etsy or have a website?

It all depends on your business goals. Etsy is perfect for small businesses selling handcrafted products and vintage items because of its established online marketplace and large customer base.

However, creating your own website using a platform like Squarespace gives you more control over branding, design, and customer relationships. If you prioritize simplicity and a built-in audience, Etsy is a great choice. If you want to build a fully customized and branded experience, a Squarespace store may be better.

Is it worth it to sell on Squarespace?

Yes! It’s great if you want a customizable, feature-packed platform for your online store. Squarespace’s eCommerce platform supports subscriptions and many advanced eCommerce features like organic search tools and analytics.

It’s especially valuable for sellers who want to establish their independent domain and control the full shopping experience. However, attracting customers may require more effort than using Etsy’s built-in audience.

Which one between Etsy and Squarespace has more payment options?

Squarespace supports multiple payment gateways, including Stripe, PayPal, and Apple Pay, giving sellers flexibility in handling transactions. Etsy, on the other hand, uses Etsy Payments, which simplifies payment processing but limits options. While both platforms offer secure payment methods, Squarespace provides a wider range of options, especially for businesses with varied needs.

Final verdict: Squarespace vs Etsy

The decision comes down to your business objectives and the type of online store you want to create. Both Etsy and Squarespace offer different benefits that address various seller needs.

Etsy is perfect for small online businesses and artisans looking to sell handcrafted or vintage products. It gives you access to a large, ready-made audience and is simple to use, making it ideal for beginners or those interested in community-driven sales.
Squarespace is a multifunctional platform for building a fully customized eCommerce store. Its premium features – such as subscription options, digital downloads, and robust tools for SEO – make it a great choice for sellers who want more control over their branding and customer experience.

Are you ready to sell online? Explore Etsy to reach a global audience, or create a Squarespace store for a completely customized brand experience. Whichever platform you choose, the key is to take action and start turning your passion into profit today!

Start selling today!

Start selling

The post Etsy vs Squarespace: Pick the best sales channel for your online store appeared first on Printify.

How to promote an Etsy shop for free: Creative ways to spark up traffic

Baiba Blain — Mon, 17 Mar 2025 10:57:23 +0000

Custom products, global reach

Start selling

Picture this – you’ve set up a store, filled it with beautiful products, and you’re ready to make your first sale. But where are the shoppers?

If you’re wondering how to promote your Etsy shop without spending a dime, there are plenty of free ways to amp up visibility and attract new customers.

From social media platforms to email marketing and clever SEO tricks, this guide will walk you through the best tips and strategies to promote your Etsy shop for free – and get those sales rolling in.

Disclaimer

This post may contain affiliate links, which means we may earn a commission if you make a purchase through those links. This comes at no additional cost to you.

Key takeaways

Master social media marketing: Stay consistent, engage with your audience, and post when buyers are most active.
Optimize your listings: Use relevant keywords, eye-catching photos, and detailed descriptions to stand out in Etsy search results.
Leverage Etsy’s built-in marketing tools: Shop Updates and announcements help you connect with customers and improve sales.
Email marketing is your secret weapon: Directly reach customers with engaging, visually appealing emails that keep them coming back.
Encourage repeat customers: Personalized thank-you notes, exclusive discounts, and top-notch service turn one-time buyers into loyal fans.
Experiment with paid ads (when ready!): A small budget on Etsy Ads or off-site ads can help target new customers.
Consistency is key: Keep marketing efforts steady, track what works, and always look for ways to improve your Etsy marketing game.

1. Master Etsy SEO

Get familiar with search engine optimization – or SEO. Etsy SEO helps your shop appear higher in Etsy search results, making it easier for potential customers to discover your products. The better your SEO, the more traffic you’ll attract.

And the best part? It’s totally free.

Do keyword research

Keywords are the terms shoppers type into the search bar, which helps your Etsy shop appear first when people look for similar products.

Start by thinking like your target audience. What relevant search terms would they type in to find items like yours? Then, use tools like eRank to find popular, high-ranking keywords in your niche.

For example, if you sell handmade candles, search for phrases like soy wax candles, vegan candles, or lavender-scented candles. Use a mix of broad keywords and long-tail phrases like “hand-poured soy candles for relaxation.”

Find the search volume, competition, and related terms to explore – include them in your listings to improve your shop’s visibility.

Quick tip

Check out other Etsy sellers in your niche and see what keywords they’re using – incorporate and adjust them to your niche and target market.

Craft effective product titles

Your product title is the first thing shoppers see – and Etsy’s search engine pays close attention to it. Here’s how to make your product a best-selling item with proper titles:

Be clear and descriptive: Quickly convey what the product is. For example, say “Vintage Leather Crossbody Bag” instead of “Beautiful Vintage Brown Bag with Strap.”
Prioritize keywords: Use phrases your target audience searches for, like “Dog Halloween Costume” or “Personalized Christmas Gift.”
Front-load important words: Place the most essential keywords at the start of the title.
Highlight unique features: Include buzzwords like “handmade,” “eco-friendly,” or “organic” to target your niche.
Keep it natural: Avoid keyword stuffing. A readable title that flows well works better than a jumbled string of words.

Write compelling product descriptions

Your product descriptions should do more than list features – they should tell a story and encourage purchases.

Instead of: “This is a handmade candle made of soy wax with a lavender scent.”

Try: “Unwind after a long day with our hand-poured lavender soy candle. Made from 100% natural soy wax, this vegan-friendly candle fills your space with calming floral notes – perfect for self-care rituals or thoughtful gifts.”

Here are some additional tips to keep customers engaged with your product descriptions:

Hook with the first line: Start with what makes the product special. For example, “Wrap yourself in comfort with this ultra-soft fleece blanket.”
Paint a picture: Tell a story of how your product fits into everyday life. For instance, “Ideal for cozy reading corners or adding a pop of style to your living room.”
List key details: Include the size, materials, care instructions, and any unique features.
Highlight benefits: Explain why the product stands out. For example: “Quick-drying polyester fabric – perfect for outdoor adventures.”
Use keywords naturally: Weave in relevant keywords without making it sound forced.
Include a call to action (CTA): Encourage customers to buy now or add the item to their cart.

Add tags and attributes

These little SEO boosters help the Etsy marketplace understand your product and show it to the right buyers.

Tags are keywords that describe your product and match what shoppers type into Etsy’s search bar. You can add up to 13 relevant tags per listing – so use them all to improve your shop visibility.

Use a mix of broad and specific keywords: Aside from terms like “handmade jewelry” and “personalized gift,” try something specific like “silver moon necklace.”
Avoid repeating words unnecessarily: Etsy already understands variations, so instead of using both “gold ring” and “gold jewelry,” try “dainty gold ring” and “minimalist jewelry.”
Check Etsy’s autocomplete: Start typing in the search bar to see what shoppers are already looking for that’s similar to your Etsy listings.
Refresh tags regularly: Trends change, so update your tags based on seasonality, holidays, or trending searches.

Attributes are structured details – things like color, size, material, style, and occasion. They act like filters, helping shoppers narrow down their search results. Unlike tags, attributes are built directly into Etsy’s system, making them even more powerful for Etsy SEO.

If your listing is missing attributes, you’re missing out on potential traffic. A buyer filtering for “gold” jewelry or “wood” home decor won’t see your item if you don’t specify those details.

Fill in every attribute available: Etsy gives options based on your product category, so don’t leave anything blank.
Be precise: Instead of just selecting “blue,” pick “navy blue” if it’s a closer match.
Use attributes and tags together: If you select “gold” as an attribute, you don’t need to use “gold” in multiple tags – utilize that tag space for something else.
Match customer expectations: If you expect shoppers to filter for “boho” or “minimalist” styles, make sure your attributes reflect that.
Leverage seasonal attributes: Holidays and special occasions like Mother’s Day or Christmas can help you appear in more searches.

Create scroll-stopping product photos

High-quality photos can make or break your Etsy shop’s performance. They attract buyers and show your product in its best light.

Here are some product mockup tips to help you stand out on the Etsy platform:

Use tools like Placeit and Printify’s Product Creator: Create realistic mockups and high-quality lifestyle shots.
Order samples for custom photos: Showcase your products in different settings and real-life environments.
Focus on lighting and quality: Well-lit and clear images build trust and credibility.
Snap multiple angles and close-ups: Help customers see every detail and feel confident in their purchase.

Hot tip

Etsy loves square images – aim for at least 2000 x 2000 pixels to keep your listings looking sharp. Read our Etsy listing photo size guide for more information.

2. Promote your Etsy store on social media

Time to get your products in front of new customers with social media – the ultimate free marketing tool. From Instagram’s visual grid to TikTok’s viral potential, the right platform can skyrocket your Etsy sales.

Let’s break down how to use social media channels effectively for a thriving Etsy business.

How to promote your Etsy shop on Instagram

Instagram is a visual powerhouse – perfect for showing off high-quality product photos and connecting with potential customers through engaging content. With the right strategy, your Etsy shop can gain serious traction here.

Create a visually cohesive feed: Stick to a color palette and aesthetic that matches your brand. Think of your grid as a digital storefront.
Use Instagram Stories and Reels: Behind-the-scenes clips, tutorials, and time-lapses of your products can increase engagement and make your brand feel personal.
Leverage Instagram Shopping: Tag products directly in posts to make it easy for followers to shop.
Engage with your audience: Reply to comments, DMs, and interact with other Etsy sellers and influencers in your niche.
Use strategic hashtags: Mix broad tags like #Handmade and #EtsyShop with niche-specific ones, such as #BohoWallArt, for better visibility.
Run giveaways: Encourage users to follow, like, and tag friends for a chance to win, boosting reach and engagement.

Check out our blog posts on how to make a Reel and how to start an Instagram t-shirt business for inspiration.

How to promote your Etsy shop on Facebook

Facebook is all about online communities – a great opportunity for Etsy sellers to connect with their audience, drive traffic, and build a loyal customer base.

Join Facebook Groups: Share your Etsy shop link or products in groups relevant to your niche. Focus on being helpful and engaging and avoid spam.
Create a Facebook Page for your shop: Share new listings, positive reviews, and offer exclusive promotions.
Use Facebook Marketplace: Handmade or vintage items perform well here, offering another way to reach buyers.
Host Facebook Live sessions: Showcase new products, do live Q&As, or demonstrate the process of making your items.
Encourage repeat business: Offer a discount code to followers who engage with your posts.

Monetize your Facebook page and learn how to turn your social media accounts into free Etsy ads.

How to promote your Etsy shop on Pinterest

Pinterest is a search engine and social platform rolled into one, making it one of the best places to drive long-term traffic to your Etsy shop.

People come here for inspiration, ideas, and beautiful products – exactly what your Etsy store is offering.

Create eye-catching, vertical pins: Use Canva or Adobe to design attractive pins that stand out in feeds.
Use keyword-rich descriptions: Treat Pinterest like Google – include keywords like Etsy marketing, handmade jewelry, or gift ideas.
Pin consistently: Schedule fresh pins daily using tools like Tailwind.
Link every pin to your Etsy store: Don’t waste traffic – always send users straight to your Etsy shop.
Join group boards: Collaborate with other sellers to increase visibility.
Repurpose content from other social media accounts: Turn Instagram photos or blog posts into Pinterest graphics to maximize reach.

Discover how to use Pinterest for Etsy and create engaging content marketing strategies.

How to promote your Etsy shop on TikTok

TikTok is all about creativity, trends, and short-form video content – an incredible tool for attracting buyers who love unique, handmade products.

Going viral here can mean a flood of new customers for Etsy shops. Here are some tips and tricks for your TikTok marketing strategy.

Jump on trends: Use trending sounds and challenges to showcase your products.
Show behind-the-scenes content: People love watching the creative process – film yourself creating products, packing orders, or restocking.
Use TikTok SEO: Optimize captions and hashtags with relevant keywords like #EtsyFinds, #HandmadeWithLove, or #SmallBusinessOwner.
Engage with comments and duets: Interact with other Etsy sellers and potential buyers to improve visibility.
Post frequently: Consistency is key – aim for at least three to five videos per week.
Encourage user-generated content: Ask customers to share videos using your products and tag your shop.

Learn how to get more followers on TikTok and browse top TikTok trends to drive more social media followers to your Etsy community.

Tips for successful social media advertising

Social media marketing is about raising brand recognition on other websites outside Etsy. A well-planned posting schedule, data-driven decisions, and consistency can take your Etsy store to the next level.

Develop a strong social media strategy by tailoring your content to fit each platform’s unique strengths. Avoid reposting the same thing everywhere.

Plan and schedule your content by keeping an organized content calendar using tools like Later, Buffer, or Planoly.

Analyze engagement by platform and post during peak times for the best results. Use Google Analytics to check the Sessions chart under Audience → Overview. Set it to Hourly view across a week to find your best posting windows.

Finally, track your social media pages and tweak your approach to amplify your marketing efforts. Monitor insights regularly – if a certain type of post gets more engagement, lean into that. If a particular posting time drives more clicks, optimize for it.

See the best time to post on TikTok and our Etsy marketing guide for more insights and tips.

3. Use Etsy’s built-in marketing tools and promotions

Want to know how to promote an Etsy shop and surpass other sellers without breaking the bank or relying on external channels? Use Etsy’s own marketing tools and features.

These are your secret weapons for improving visibility and attracting shoppers right within the platform.

Use Shop Updates for your promotion strategy

Etsy’s Shop Updates feature is like a mini social media feed for your store. Buyers who have favorited your shop or products can see these updates in the Etsy app, helping you stay on their radar.

Post behind-the-scenes content: Share process shots, new product teasers, or a peek into your creative workspace to build a personal connection.
Highlight bestsellers and new arrivals: Got a hot-selling item? Showcase it in an update and encourage customers to grab it before it’s gone.
Promote exclusive deals and discounts: Announce time-limited deals or special promotions for loyal followers.

To post an update:

Open the Etsy app and go to Shop Manager.
Click on Marketing, then select Shop Updates.
Upload a photo, add a caption, and link it to a product in your shop.

Create Shop Announcements and optimize the About section

Your Shop Announcement and About sections are prime real estate for Etsy SEO and customer engagement.

Use Shop Announcement for promotions: Pin a limited-time sale, holiday shipping deadlines, or new collection launches here.
Tell your story in the About section: Shoppers love to know the face behind the brand. Share your journey, your inspiration, and what makes your Etsy business unique.

Don’t forget to add high-quality photos and videos. A quick 30-second introduction clip showcasing your products or process can build instant trust with potential customers.

To edit these sections, go to Shop Manager → Settings → Info & Appearance.

Send personalized thank-you notes to your customers

A small gesture goes a long way in customer retention. Sending a personalized thank-you note with each order adds a thoughtful touch that makes buyers feel appreciated.

It’s also an easy way to encourage repeat customers and positive reviews.

Use Etsy’s automated messages for this. From your Shop Manager, go to Settings → Messages and set up an auto-reply.

Thank them for the purchase: Express gratitude for supporting your business. If applicable, add some use or care instructions for a thoughtful, personalized touch.
Encourage repeat purchases with an exclusive discount: Offer free shipping or a discount code for their next buy.
Ask for reviews: Something as simple as “I’d love to hear your thoughts and see you rock your new item!” can prompt customers to leave feedback or share their experience on their social media accounts.

Quick tip

Explore custom branding options with Printify to make your business truly stand out.

Make your Etsy shop title memorable with email marketing

While social media algorithms limit reach, emails go straight to your audience – making them a targeted, free marketing tool.

Etsy lets you send coupons and product updates to past buyers, but you can also grow an email list outside the marketplace by encouraging sign-ups on your own website or social media.

Offering exclusive deals or early access to new products keeps subscribers engaged and excited.

Keep emails short, visually appealing, and easy to read. Use profesional product photos, a clean format, and a friendly tone. A catchy subject line – like “Surprise! A Special Gift for You” – grabs attention better than a generic “Get 10% Off.”

Here are a few quick tips:

Make emails skimmable: Use short paragraphs and clear calls to action.
Stick to a schedule: A biweekly or monthly newsletter keeps you top-of-mind without being spammy.
Personalize when possible: Suggesting a product based on their past purchase makes emails feel special.

Explore paid advertising

We know this is about free marketing – but hear us out! Even a small paid ad budget can give your shop a major boost.

Etsy Ads lets you promote your listings within Etsy search results. You set the daily budget, and the marketplace handles the rest, putting your Etsy store in front of eager buyers.

Off-site ads are external ads for your products that run on popular social media platforms and search engine results pages. Think Google Ads, Meta for Facebook and Instagram, TikTok Ads, or Pinterest promotions.

With Etsy’s off-site ad program, you only pay if the ad leads to a sale. If you want an extra edge beyond free marketing strategies, test out small campaigns and see what works for your shop.

Sell on Etsy with Printify and skip the inventory

Already selling on Etsy but tired of managing inventory? Consider Print on Demand (POD) – the ultimate stress-free way to sell custom products.

With Printify, you can design awesome merch and let our Print Providers handle the rest – printing, packing, and shipping worldwide. Focus on growing your Etsy shop while we do the heavy lifting.

Free design tools

No design skills? No problem! Our Product Creator has AI-powered tools, free graphics, a multi-language text editor, pattern features, and an easy drag-and-drop interface.

More than 1,300 products

From trendy apparel to accessories, home decor, tech merch, and even board games – our Catalog has something for every niche.

24/7 Merchant support

Need help? Our support team is available round-the-clock via live chat and email, plus our Help Center has all the guides you need.

Seamless Etsy integration

Sync your Etsy store with Printify in seconds. Upload designs, set prices, and start selling – it’s that easy. Use our Bulk Editing tool for streamlined management.

Branding options

Want to stand out? Printify offers custom neck labels and packaging inserts to give your Etsy shop a professional, branded touch.

Learn the ins and outs of how to sell on Etsy and how to start a print-on-demand business.

FAQ

How do I attract people to my Etsy shop?

Getting eyes on your Etsy store starts with eye-catching listings – think top-quality photos, SEO-friendly titles, and detailed descriptions. Use social media marketing to share your products, engage with potential buyers, and build a following.

Offer free shipping, exclusive deals, or limited-time promos to create buzz and encourage first-time visitors to make a purchase.

How do I make my Etsy shop popular?

Focus on yout store’s brand identity and customer experience. Keep your Etsy marketing consistent with engaging Shop Updates, optimized listings, and personalized customer interactions.

Drive repeat buyers with discounts, participate in Etsy Teams to network with other sellers, and explore influencer marketing to reach new audiences.

How do I promote my Etsy shop for free?

Leverage social media to showcase your products, use Etsy’s built-in tools like Shop Updates and Announcements, and tap into Etsy SEO to increase your visibility.

Other strategies include writing a helpful blog post that links to your store and offering free shipping to attract more buyers.

Time to conclude

Promoting your Etsy shop doesn’t have to be complicated or expensive.

By using smart marketing strategies, you can increase visibility and sales without breaking the bank. Try leveraging social media, optimizing your listings, engaging with customers, and tapping into Etsy’s built-in tools.

From crafting the perfect email campaign to experimenting with Etsy Ads, every effort counts. Now, go out there and make your Etsy store shine!

Make it your way!

Start selling

The post How to promote an Etsy shop for free: Creative ways to spark up traffic appeared first on Printify.

How to make money on Etsy: Complete guide (2025)

Baiba Blain — Tue, 11 Mar 2025 06:21:00 +0000

Printify + your favorite platform = more sales!

Get started

Etsy is an eCommerce goldmine with 96 million active buyers hunting for unique, handmade, and custom products.

Ready to cash in? Earning on Etsy starts with standing out – and Printify makes it easy. Skip the DIY hustle and sell personalized products without ever touching inventory. From setup to sales, our guide shows you exactly how to launch and grow your Etsy business.

Disclaimer

This post may contain affiliate links, which means we may earn a commission if you make a purchase through those links. This comes at no additional cost to you.

Key takeaways

Print-on-demand platforms like Printify let Etsy sellers create and sell custom products without managing production or inventory.
Selecting a niche and conducting market research helps Etsy store owners develop products that appeal to their target audience.
Effective SEO practices, including relevant keywords and well-crafted product descriptions, improve product visibility on Etsy, leading to more traffic and potential sales.
Marketing strategies like email campaigns, social media posts, and Etsy ads can help increase store traffic and attract more customers.
Monitoring store performance through tools like Etsy Stats helps successful Etsy shop owners remain competitive by making informed adjustments to product listings, pricing, and marketing efforts.

Pick a profitable product category

Most Etsy shop ideas start with choosing a niche and product category. A niche is a group of specific people with shared traits or interests your store targets. It can be broad or highly specific, from pet owners to Komodo dragon enthusiasts. Ultimately, your niche will affect what you sell and how you sell it.

Dig deep into your interests

Finding something you’re skilled at or passionate about is key to staying motivated long-term. If you’re not genuinely invested in your niche, you’ll find it difficult to stay engaged and thrive among other Etsy stores.

Consider your personal experiences, goals, and interests. If you want to make money as an artist, your niche will naturally be tied to your work.

Pinpoint customer needs

Determine your target market potential by analyzing consumer search behavior, traffic trends, interests, and opinions within your customer niche.

Use online keyword research tools like Etsy’s search bar, Semrush, and Google Trends. Explore social media platforms like Quora to spot emerging trends and product gaps in the market.

Research the market and competition

Analyze your competitors and other successful shops by reviewing their product offerings, pricing strategies, and customer feedback.

Look at what sells well and what their Etsy customers like and dislike. Determine how to distinguish your products from others and consider how you could offer something unique.

Prepare your Etsy shop and products

Once you’ve decided on your business niche and strategy, it’s time to set up your Etsy shop.

As you build your storefront, focus on creating a catalog of custom products tailored to your customers and pricing strategy.

So, let’s create some click-worthy listings.

Step 1: Pick products and designs

Choose best-selling items that align with your niche. Design your own tote bag collection, personalize candles, or try custom mug printing. Focus on customizing or uniquely designing products to make them stand out in the marketplace.

Partner with Printify and access our Product Catalog with over 1,300 white-label products (from custom-printed pint glasses to apparel and accessories), as well as our beginner-friendly Product Creator tool.

Use it to customize clothing and accessories, or try decor, games, and kitchen supplies. You can even sell printables featuring your artwork on Etsy.

Tip

If you’re offering personalized products, Printify’s Automated Personalization for Etsy makes the process even easier. This free feature lets customer inputs – like names or custom messages – automatically appear in your design, so all you have to do is review and approve the order. It saves time, keeps things simple, and works great for personalized gifts, home decor, and more.

Explore more about the Etsy automation on our Help Center.

Step 2: Calculate the numbers

To start making money on Etsy, add up all your overhead expenses and Etsy fees. The right product price should guarantee that each Etsy sale maintains sustainable profit margins.

What are the most common expenses for Etsy sellers?

Production costs: Expenses associated with sourcing and manufacturing your products, including packaging materials, shipping, and taxes.
Listing fees: You pay a small amount for each product listing you create. The fee is currently set at $0.20.
Transaction fees: Etsy charges a 6.5% transaction fee for each sale you make, calculated based on the total cost of your product and shipping.
Payment processing fees: Issued by your credit card processor, most stores automatically enroll in Etsy Payments for this during store setup.

Etsy charges a 3% plus $0.25 payment processing fee per transaction for US-based customers.

On average, Etsy takes between 10% and 20% per sale. As part of a print-on-demand business model, your chosen Print Provider will already prepare your production and shipping costs, simplifying the calculation process.

Try out our handy Etsy calculator – just enter the selling price, product costs, and shipping fees to get a clear breakdown of Etsy’s fees and your potential profit.

Quick tip

Is selling on Etsy worth it? Absolutely. But to find success and make more money online, you’ll need the right approach and a well-planned strategy.

Step 3: Open your own Etsy store

How to sell on Etsy? Start by creating an Etsy account with a business email, then follow the onboarding process to open your own Etsy shop.

Open a free Printify account to create a custom product and use our Etsy integration to publish your first listing.

Submit basic information about your store: Provide your store name, shop language, and currency.
Add your first product listing: Upload your Printify mockup photos, edit a description, and set the price and shipping details of your listing.
Register your bank account: Link your bank account to your Etsy store and manage Etsy Payments to receive funds from your sales.

How to enhance your Etsy store

Add essential store details
Write an engaging shop description, upload an eye-catching banner, and include necessary business information in the About section.
Organize and showcase
Upload more listings, create clear product categories, and use high-quality images that accurately display your offerings.
Create compelling listings
Write detailed and engaging descriptions for each product listing, using relevant keywords and tags to improve your Etsy search visibility.

Create a marketing strategy

After setting up your store, optimize your listings and develop an Etsy marketing strategy to increase customer retention and drive sales effectively.

Define your target customers

Craft a buyer persona to tailor your listings for a specific customer base. Who will be interested in your offers and why? Where do they spend most of their time online? How much will they be willing to spend on your offers?

Define your buyer persona by age, location, income, interests, and hobbies to understand their needs, preferences, and purchasing behavior.

Select effective marketing channels

While Etsy’s search engine provides merchants with traffic, marketing your listings and brand is essential for successfully increasing your store’s visibility.

Consider using these marketing channels:

Email marketing: Set up an email list and share promotions, sales, purchasing information, and updates to attract potential customers.
Search engine optimization: Use Etsy SEO to improve product listings with high-ranking keywords. Use keyword tools like eRank and Ahrefs.
Social media: Promote your shop on platforms like TikTok and Instagram. Use trends, hashtags, and posts to raise customer loyalty.
Online ads: Use search engines or social media display ads, banners, and pop-ups to drive traffic directly to your best-selling listings.
Content marketing: Build trust through blog posts, articles, videos, and other content marketing strategies.
Influencer marketing: Partner with social media influencers to promote your Etsy shop through sponsored posts, giveaways, and reviews.

Promote with paid Etsy Ads

Pay for in-platform advertising to expand your store’s visibility and keep your existing audience through Etsy search results using Etsy ads.

How does Etsy advertising work?

Go to your Etsy Shop Manager.
Click on marketing: In the left-hand sidebar, select Marketing, then click Etsy Ads.
Set your daily budget: Choose how much you’ll spend daily on ads. Etsy will promote your listings based on your set budget.
Select listings to promote: Pick the product listings you want to advertise. Etsy will automatically suggest top-performing products, but you can customize this selection.
Launch your ads: Once your budget and listings are set, click to activate your Etsy Ads.

Etsy will begin promoting your products on the platform, charging a cost per click (CPC), meaning you only pay if a user clicks on the promoted listing.

Analyze and adjust your strategy

Monitor your Etsy store’s performance regularly, collect data and insights, and adjust your product listings to maximize profit.

Collect data

Use tools like Etsy Stats to track store visits, clicks, orders, and performance metrics. Analyze this data to understand Etsy’s algorithm and improve your listings, titles, and tags for better visibility and organic traffic.

Optimize your store

Focus on SEO and learn how to take pictures for Etsy to create eye-catching listings.

Optimize product descriptions and your store layout for discoverability. If you partner with Printify, use our high-quality product mockups and create your own detailed descriptions to enhance your store’s performance.

Monitor all processes

Review your store’s analytics regularly and monitor trends. Stay updated on the Etsy search algorithm to improve listings. Ongoing analysis and attention help you surpass other sellers and maintain long-term growth for your store.

Top-selling products on Etsy

While you can sell anything that complies with the Seller Policy, focusing on best-selling product categories and researching successful Etsy Shops will help you offer products that resonate with Etsy’s audience and drive sales.

So, what sells on Etsy?

1. Jewelry

One of Etsy’s top categories, offering everything from minimalist designs to bold statement pieces. Buyers love unique jewelry, making it a highly profitable niche.

Necklaces
Earrings
Bracelets
Handmade jewelry
Jewelry boxes

2. Crafts and supplies

Crafters flock to Etsy for unique materials to complete their DIY projects. Selling directly to artists with your own craft supplies lets you tap into a large market of creative enthusiasts.

Beads and gems
Fabric
Wrapping paper
Knitting and crochet supplies
Stickers

3. Wedding and party supplies

Personalized decor and party favors are in demand for special events. This category thrives as people seek one-of-a-kind items to make their celebrations unforgettable.

4. Clothing and accessories

Originality and a distinct niche make this category appealing to shoppers looking for unique fashion items that reflect personal style.

5. Stationery supplies

Shoppers love personalized stationery for both work and home. It’s an ideal category for creative sellers offering custom items for personal use or business branding.

6. Home decor

This category sells well, especially personalized items that add a creative touch to living spaces. Buyers love custom, artisanal pieces to enhance their homes.

7. Art and collectibles

Yes, you can make money on Etsy by selling art. Offer original works, digital downloads, or handmade pieces to attract buyers looking for personal, unique items.

Digital art and other digital downloads
Canvas prints and posters
Handmade crafts
Artisanal pottery
Sculptures and figurines

8. Baby items

A popular category that attracts parents and gift-givers seeking unique, personalized baby products with special meaning.

9. Kitchen supplies

Offer stylish and functional kitchen supplies to cater to home cooks and bakers. This is a large category among home chefs and hobbyists.

10. Pet supplies

Custom pet products are in high demand as people love to pamper their furry companions with unique, functional pet gifts and supplies.

11. Shoes

Selling custom shoes allows you to stand out in a crowded marketplace. Buyers seek custom, personalized footwear with designs that differ from large brands.

12. Toys and games

Custom games and toys offer entertainment for all ages. Perfect for sellers wanting to provide fun, creative, and profitable products for families.

13. Electronics and accessories

Tech-savvy shoppers love custom, stylish accessories that enhance their gadgets. This category can encourage sales from those looking for creative alternatives to mass-produced items.

14. Vintage items

Profit by focusing on the retro or vintage-inspired item trend, appealing to buyers who love nostalgic designs with a modern twist.

Note

Selling vintage products on Etsy requires they are at least 20 years old.

How to make money on Etsy without making anything yourself – The Printify way

Partner with Printify for our automated Etsy integration and the largest POD Catalog with top-selling items. Join creative entrepreneurs and sell custom-design products while our Print Providers handle the rest – printing, packaging, and shipping to your global customers.

Why should you sell Etsy products with Printify?

100% Free

Our services are free, making it easy for anyone to get started. Monitor your online store, products, and orders – all in one place.

Global printing network

We’ve partnered with Print Providers in the United States, Canada, Australia, Europe, and China to fulfill and ship your orders worldwide, fast.

Quality Product Creator

Our free and beginner-friendly Product Creator is the perfect tool for creating designs to sell on the Etsy marketplace.

Outstanding customer support

Our Merchant Support Team will help you every step of the way. Message them via chat or email and receive guidance 24/7. For more resources, browse our blog, Help Center, and YouTube channel with valuable articles, tips, suggestions, and updates on all things eCommerce.

How to make money on Etsy: FAQ

Can you realistically make money on Etsy?

Absolutely! Many Etsy sellers build profitable businesses by offering unique products in this popular online marketplace. Success comes down to choosing the right niche, setting up a memorable shop, and using smart strategies to encourage sales – like great product photography, detailed descriptions, and a strong social media presence. Whether you’re selling handmade goods, vintage items, or digital downloads, there’s plenty of opportunity to turn your passion into profit.

How much does Etsy take from a $100 sale?

Etsy has several fees, including a 6.5% transaction fee on the sale price (including shipping) and a payment processing fee (which varies by country but is typically around 3% + $0.25). For a $100 sale, expect Etsy to take roughly $9-$10 in fees, leaving you with around $90 before material and shipping costs. Offering free shipping or bundling items can help offset these fees and encourage sales.

Can you make $10,000 a month on Etsy?

Yes, but it takes time, strategy, and consistency. Successful Etsy sellers often reach this milestone by selling high-demand items like digital products, craft supplies, or popular handmade goods like jewelry and wall art. Scaling your Etsy business might involve working with production partners, offering free shipping, and building a standalone website or social media presence to drive more traffic to your shop.

What makes the most profit on Etsy?

Digital downloads – like printable wall art or planners – often have the highest profit margins since you only create the product once and can sell it infinitely. Vintage items, craft supplies, and personalized handmade goods also perform well. The key is to find products that align with your skills and what other successful Etsy sellers are offering, while adding your own twist to stand out in the online marketplace.

Turn your passion into profit and start your own Etsy shop

Turning your creativity into cash on Etsy? Totally doable. Find your niche, set up shop, and start selling – Printify takes care of the rest. No inventory, no stress, just endless possibilities. How to make money on Etsy? Follow our guide, grab the right tools, and watch your side hustle take off. Let’s turn your ideas into bestsellers – start today with Printify!

Make it happen today!

Start selling

The post How to make money on Etsy: Complete guide (2025) appeared first on Printify.

How to sell t-shirts on Etsy: Your 5-step guide with expert tips

Andris Mucenieks — Wed, 05 Mar 2025 09:28:00 +0000

Custom shirts, endless possibilities

Start designing

Etsy is a goldmine for trending t-shirts – if you know how to tap into it. Learn how to sell shirts on Etsy, ride the hottest trends, and turn your designs into sales.

With 96 million active buyers searching for custom t-shirts that fit their style, humor, and identity, the demand is there. The trick? Knowing what sells, how to design it, and how to reach the right people.

We’ll break it all down, from finding a niche to using Printify’s Print on Demand (POD) to launch with no inventory, zero risk, and maximum potential.

Disclaimer

This post may contain affiliate links, which means we may earn a commission if you make a purchase through those links. This comes at no additional cost to you.

Key takeaways

Pick a niche that makes your Etsy shirts stand out. Use market research tools to learn more about your target audience.
Source high-quality products and design your own clothing. Build a visually appealing brand identity and keep it consistent.
Improve your product’s visibility in Etsy search results by creating attractive listings with high-resolution images, detailed descriptions, and relevant keywords.
Increase traffic and sales with Etsy SEO strategies, high-quality content, social media marketing, audience engagement, and Etsy Ads.
Join Printify to start selling t-shirts on Etsy with no upfront costs or inventory. Access all the tools you need to source, design, and publish best-selling shirts.

Why sell shirts on Etsy

In 2025, the global t-shirt market is set to rake in $46.99 billion, with the average person picking up at least one new tee this year. Meanwhile, the custom t-shirt market is exploding, jumping from $8.17 billion in 2024 to $9 billion in 2025.

This shows that customization isn’t just a trend – it’s the future. People don’t just want shirts. They want statements, inside jokes, eye-catching designs – pieces that say something.

And where do buyers flock when they want something original, niche, and impossible to find at the mall? Etsy. It’s the marketplace where independent creators thrive, where small brands can make big money, and where your shirt could be the next bestseller.

How to sell custom t-shirts on Etsy in 5 steps with Print on Demand

Getting your t-shirt designs noticed is about strategy, consistency, and understanding what Etsy shoppers actually want. The good news? POD makes it easy to start selling without the hassle of inventory or upfront costs.

Follow these five steps to learn how to sell print-on-demand t-shirts on Etsy and turn your designs into a profitable business.

1. Define your target audience

Before you start making shirts, decide exactly who you’ll sell them to. This lets you market your designs to customers who are most likely to buy from your t-shirt store.

Factors like age, location, education, occupation, and income play a role in defining your target customers.

As you think about how to start selling shirts on Etsy, find a niche you’re passionate about that has enough demand without too much competition. Here’s how to find one:

Use tools like Google Trends to research your target audience. Type t-shirts or tees along with words related to your chosen niche. Think “Husky mom t-shirts” or “Pizza chef tees.”
Look at Etsy search bar suggestions for popular, trendy, or niche keywords.
Use third-party services like eRank to research keywords related to your target audience’s preferences. Include them in your listings and content to attract more customers.

Expert tip

“Etsy sellers can navigate the challenge of balancing trends and market saturation by focusing on product differentiation.

You should innovate in design, offer customization options, and emphasize quality to set your items apart.

Curating a smaller selection of high-quality, unique products allows for more effective marketing efforts. Stay informed about market trends to adapt your offerings and remain relevant.

This approach attracts customers and builds a lasting brand identity beyond short-lived trends.”

Simon Bacher
CEO and Co-Founder at Ling-App

2. Choose shirts and design them

There are many ways to source products, but POD with Printify is the easiest and most profitable.

With the biggest variety of customizable t-shirts for printing and free design tools, Printify makes it easy to create best-selling t-shirts for your brand and Etsy customers.

Select a custom t-shirt

Choose a cut, fabric, and fit that matches your target audience. Gen Z loves oversized streetwear, parents go for soft and durable, and niche fandoms want designs that stand out.

Here’s what to consider before creating your first tee:

Fabric matters – Consider cotton, blends, and eco-friendly options. Different customers prioritize comfort, durability, or sustainability.
Fit is key – Classic, oversized, or slim-fit? The right cut makes all the difference.
Print method – Some materials hold vibrant prints better than others, so choose wisely.
Fulfillment locations – Pick a Print Provider close to your main market to reduce delivery time and shipping fees, keeping customers happy.

Browse the women’s, men’s, and children’s t-shirt selections in our Product Catalog and choose the best styles for your customers.

Check out Printify’s best-selling shirts to add to your Etsy storefront:

From $21.78 From $16.02 with Printify Premium

6 sizes 2 colors MWW On Demand

From $28.75 From $21.80 with Printify Premium

8 sizes Miami Sublimation

From $26.17 From $19.25 with Printify Premium

8 sizes Miami Sublimation

From $22.64 From $17.17 with Printify Premium

6 sizes 2 colors MWW On Demand

From $27.41 From $20.16 with Printify Premium

6 sizes MWW On Demand

From $19.50 From $14.34 with Printify Premium

6 sizes 2 colors MWW On Demand

Apply designs

Make t-shirt designs that align with your brand identity and target audience’s preferences.

Our beginner-friendly Product Creator lets you easily add visuals and text, create patterns, and even generate AI images. Already have a design for your t-shirts? Upload it and adjust the sizing and placement.

Quick tip

Read our picks for the best t-shirt design software.

If you’re not feeling that creative spark, use our free t-shirt designs or find high-quality art through our Shutterstock integration. For a completely original design, consider hiring a graphic designer through sites like Fiverr.

Here are a few design guidelines to keep in mind:

Prioritize simplicity – Keep your custom t-shirt designs clean unless your niche audience prefers maximalism.
Show off your brand – Create a recognizable aesthetic for your brand identity. Keep your logo readable and avoid using too many different fonts.
Coordinate colors – Limit the number of colors per design and product variant to help buyers beat decision paralysis.

Explore

Read our article on the best Shopify t-shirt stores for inspiration.

3. Set up your Etsy storefront

After opening an Etsy store, it’s time to list your printed t-shirts.

Publish listings

Finalize your custom designs through the Product Creator by adding a description and clicking Save.

Then, integrate your Etsy account with Printify:

Click Add new store on the Manage my stores section.
Select Etsy, enter the required account information, and confirm the integration.

Once done, you can publish all your t-shirt listings on Etsy in just a few clicks.

Easily adjust product descriptions, listing images, and prices from your Printify account. For advanced listing edits, like tags, head to your Etsy account.

Remember to add relevant keywords to increase your t-shirt’s ranking in Etsy search results.

For best results, publish high-quality Etsy listing photos. Make sure to also include comprehensive details about the garment, like fabric and sizes, so customers are confident about their purchasing decisions.

Learn more

Want more information on getting more sales and making money on Etsy? Follow our blog to stay in the loop.

Price your products

Research before setting your prices. See what other Etsy sellers charge for similar items and calculate production costs plus Etsy fees.

Cover all your business expenses while leaving a profit margin of at least 40%-50%. Not sure where to start? Use our Etsy pricing calculator.

Here are three of the most popular pricing strategies to consider:

Set a smaller profit margin to get an advantage over other sellers.
Slightly raise prices and generate more profit by increasing the perceived value. This approach can work well with audiences who put quality over price.
Offer free shipping by including delivery costs in the product price to incentivize purchases from Etsy customers.

Remember to adapt your pricing strategy to your target audience and market changes, and take advantage of holiday events with deals and discounts.

Quick tip

Is selling on Etsy worth it? Read our detailed breakdown of t-shirt pricing strategies to see how much you could make.

Build a store page

Log in to your Etsy account and complete the setup process. Choose your Etsy shop name, write a storefront description, and add your business information.

Then, add elements that’ll make your online store stand out.

Upload a shop banner, add high-quality images for branding, and fill in the About section to appeal to your target market and make your Etsy shop unique.

The more information you include in your Etsy store, the better. This will increase your shop’s credibility with potential Etsy customers and help improve your t-shirts’ visibility in search results.

Quick tip

Check out our in-depth guide to selling on Etsy.

4. Market your Etsy store

A carefully planned marketing strategy will help you sell more shirts. Here are some popular methods on how to start a t-shirt business on Etsy that attracts eager buyers.

Search engine optimization (SEO)

SEO increases your store’s searchability for better brand awareness.

Implement Etsy SEO strategies by adding relevant keywords, tags, and categories to your listings. This improves your store’s visibility in search results that are most relevant to your niche and target customers’ queries.

Content marketing

Create blog posts or articles that provide valuable content. Depending on your niche and audience, you can discuss styling tips, design inspiration, or the stories behind your creations.

Share insights on what makes a great custom t-shirt, highlight seasonal trends, or offer gift guides to attract shoppers and drive sales.

Don’t forget to share positive customer feedback on your Etsy store to build awareness, trust, and authority.

Social media marketing

Social media platforms are valuable for communicating directly with your customers. Engage regularly with your audience to build your brand identity and direct traffic to your Etsy shop through promoted posts and discussions.

Use visual platforms like Instagram or Pinterest to promote your personalized shirts with fun images and videos. Remember to include popular hashtags and relevant product info.

Email marketing

Email marketing is a powerful tool for any eCommerce business owner. Whether you use it for order confirmations, customer support, newsletters, or promotional materials, it’s a prime channel for giving customers helpful information.

Create an email list to keep customers in the loop about new shirt designs or special offers. For instance, send a newsletter promoting your best-selling shirts on Etsy and include exclusive discounts for subscribers.

Etsy Ads

On-site ads, known as Etsy Ads or promoted listings, are paid advertisements that appear within the marketplace. It’s a great tool for getting your shop on the front page of Etsy search results.

Once you make a few sales, consider creating an Etsy ad campaign. That way, you’ll have some data on your top-performing products.

Set up promoted listings in the Shop Manager section on your Etsy account’s Marketing page.

Search engine marketing

Etsy offsite ads promote listings on Google, Bing, and social media platforms. This is a fixed Etsy campaign that stores are automatically enrolled in.

If you generate sales from these ads, Etsy will charge a commission.

There’s a 15% fee for shops that sell less than $10,000 worth of merchandise in a year, and a 12% fee for shops that earn more. While Etsy caps it at $100 per order, only stores in the first category can opt out of the offsite ads program.

These promotions can help you get more sales, but the fees may eat into your profits. If you’re eligible to opt out, head to Settings under Shop Manager and then select Offsite Ads.

Quick tip

Check out our Etsy marketing guide for a detailed breakdown of our best tips.

5. Analyze and adjust your store accordingly

A month or more after opening your Etsy store and selling shirts, check the initial data and see what’s working and what isn’t. Use Etsy Analytics and connect to Google Analytics to get accurate and up-to-date information on purchasing behavior.

Monitor your t-shirt shop’s performance and adjust for better results. Alter or remove underperforming products or add new ones your customers will like.

Quick tip

Want to increase profitability? Expand your brand and add more products to your Etsy shop – like stunning totes, hoodies, or printables.

Make it happen today!

Start designing

5 Tips to successfully sell shirts on Etsy

Setting up an Etsy shop is just the beginning – scaling it into a profitable t-shirt business takes strategy. These five tips will help you stand out, attract customers, and improve sales.

1. Release more designs

Etsy rewards fresh listings, so keep your shop active by adding new t-shirt designs. Test different themes, styles, and trends to see what resonates with your audience.

Use the Printify Product Creator to easily apply graphics, including text-based designs, across various t-shirt models and colors – maximizing your product range without extra effort.

2. Offer a variety of styles and sizes

Give your customers options by stocking a mix of colors, fits, and t-shirt materials. Think oversized tees, all-over-print shirts, organic cotton, and vintage washes to appeal to different buyers.

Catering to all body types and preferences makes your Etsy shop a go-to destination for quality t-shirts.

3. Use high-quality mockups and lifestyle photos

Great visuals sell. Publish high-quality mockups and lifestyle images that showcase your shirts in real-world settings.

Show different angles, close-ups, and styled outfits to help customers visualize the product. Well-crafted photos build trust and drive conversions.

4. Provide excellent customer service

Fast responses, clear communication, and hassle-free returns keep Etsy buyers happy – and satisfied customers leave great reviews.

Be proactive with order updates and resolve issues quickly. Strong ratings improve your shop’s visibility and encourage repeat purchases.

5. Price competitively and offer deals

Research competitors and set prices wisely to make more money selling t-shirts. Consider offering discounts on first-time purchases, bundle deals, or free shipping to incentivize sales.

Etsy shoppers love a good deal, and promotions can drive conversions while improving your shop’s ranking.

Tossing up between Etsy vs eBay? Compare the marketplaces’ differences and get more eCommerce ideas for your Etsy store. Visit our blog for 50+ articles about selling on Etsy.

Start making sales on Etsy with Printify

Upload best-selling designs to our Product Creator, publish your tees on Etsy, and start selling and profiting with Printify.

Start selling

Frequently asked questions

How much does it cost to sell shirts on Etsy?

Aside from t-shirt production and optional premium design tool subscriptions, selling shirts on Etsy has several costs:

Listing fee – $0.20 per item.
Transaction fee – 6.5% of the total sale price, including shipping costs.
Payment processing fee – 3% + $0.25 per transaction for US rates (international rates vary)
Optional advertising fees – Costs for Etsy Ads and offsite ads.

If you use Printify, upfront costs are virtually eliminated with our free Product Creator and on-demand printing.

How do I start a t-shirt business on Etsy?

Start selling shirts on Etsy using hassle-free print-on-demand services like Printify.

Create awesome designs, apply them to top-quality t-shirts from our Catalog, and publish them on Etsy easily. Once a customer orders a shirt from your Etsy business, we’ll print, pack, and ship it to them.

How to sell shirts on Etsy using Print on Demand

Choose a print-on-demand provider – Sign up for Printify.
Create designs – Design your Etsy t-shirt using graphic design software.
Upload your designs – Add your t-shirt designs to our Product Creator or create new ones from scratch.
Integrate with the Etsy marketplace – Connect your Etsy shop and Printify account.
Set your prices – Price your t-shirts competitively while leaving a decent margin for profits and Etsy fees.
List your products – Create detailed Etsy listings with high-quality images and descriptions.
Promote your shop – Run Etsy ads, social media campaigns, and SEO strategies to attract customers while Printify handles all order fulfillment.

How can I design t-shirts for Etsy?

There are many options on how to make shirts to sell on Etsy.

Use design tools like Adobe Photoshop or Kittl, or try the Printify Product Creator to bring your creative ideas to life. It has tons of great design features, like a text editor, a free graphics and fonts library, a pattern creator, and Shutterstock integration.

How to make money selling t-shirts on Etsy

The easiest way is to partner with a print-on-demand platform. Print on Demand lets you choose best-selling t-shirts and add your own designs to sell for a profit.

With no inventory required and automated order fulfillment, it’s easy to start your Etsy print-on-demand business today.

Is it worth it to sell shirts on Etsy?

Absolutely. The demand for custom tees keeps growing, and Etsy gives you access to millions of buyers actively looking for unique designs.

With low startup costs, built-in traffic, and Print on Demand, you can launch a profitable Etsy shop without holding inventory or handling production.

The success of your Etsy t-shirt business depends on smart marketing, competitive pricing, and designing shirts that resonate with your audience.

What do I need to sell shirts on Etsy?

Starting is simple. You’ll need:

An Etsy seller account and a unique shop name.
High-quality shirts and stunning t-shirt designs.
A reliable production method, like Printify’s Print on Demand.
Optimized product listings with engaging product descriptions, keywords, and great photos.
A marketing strategy to drive traffic and sales.

Is it profitable to sell clothes on Etsy?

Yes – if done right. Custom products and shirts are a profitable business venture. As an Etsy shop owner, you can reach niche audiences willing to pay for unique apparel with the right approach.

Profitability from selling items depends on:

Pricing strategy – Maintain healthy margins while staying competitive.
Production costs – Choose high-quality shirts at reasonable prices.
Marketing efforts – SEO, social media, and Etsy Ads can drive sales.

Many successful Etsy sellers generate consistent income, with some turning their stores into full-time businesses.

How to make shirts on Etsy? Create designs and start making sales

Now that you know how to make money selling shirts on Etsy, start sourcing products with Print on Demand and opening your Etsy t-shirt shop.

Take your time, create winning t-shirt designs, and remember to continuously monitor your store’s performance and market changes for the best results.

Partner with Printify today to start a thriving t-shirt shop on Etsy!

Start your Etsy print-on-demand business today!

Start selling

The post How to sell t-shirts on Etsy: Your 5-step guide with expert tips appeared first on Printify.

17 Best things to sell on Etsy (with research tips)

Leon Walker — Wed, 26 Feb 2025 10:04:34 +0000

Sell custom products with Printify

Get started

Etsy is one of the most popular online marketplaces, with over 96 million active buyers worldwide. Whether you’re an experienced crafter or a new entrepreneur, mastering how to sell products on Etsy can significantly elevate your success.

This guide explores the 17 best things to sell on Etsy and provides practical tips to improve your Etsy strategy.

Key takeaways

Some of the best items to sell on Etsy are t-shirts, artwork, craft supplies, custom mugs, handmade items, and eco-friendly products.
The success of your products depends on their quality and how they’re presented online.
Etsy sellers should use the Etsy search bar to stay on top of best-selling products.
Optimize listings to improve your product visibility on Etsy.
Use print-on-demand (POD) platforms like Printify to streamline production and minimize overhead costs.

What to sell on Etsy – 17 Bestsellers in 2025

1. Custom t-shirts
2. Artwork and prints
3. Handmade jewelry
4. Home decor
5. Digital downloads
6. Wedding supplies and accessories
7. Personalized candles
8. Vintage items
9. Handmade soaps

10. Pet accessories
11. Children’s clothing
12. Leather goods
13. Eco-friendly products
14. Knitted and crocheted items
15. Phone cases
16. Stationery and greeting cards
17. Personalized gifts and stickers

1. Custom t-shirts

Custom t-shirts are a wardrobe staple – making them a consistent bestseller on Etsy.

And with the global apparel market projected to reach $1.84 trillion in 2025, there’s no sign of this demand slowing down.

Tees speak to people of all ages and interests. From witty slogans to bold graphics, a well-designed t-shirt can connect with your audience on a personal level.

Quick tip

Consider adding custom-printed hoodies to your collection – they’re year-round bestsellers worldwide.

From $10.87 From $8.69 with Printify Premium

9 sizes 126 colors 21 print providers

From $8.61 From $5.89 with Printify Premium

8 sizes 70 colors 22 print providers

From $7.71 From $5.78 with Printify Premium

9 sizes 66 colors 22 print providers

From $13.27 From $10.64 with Printify Premium

7 sizes 21 colors 11 print providers

From $13.05 From $9.60 with Printify Premium

9 sizes 28 colors 3 print providers

From $21.78 From $16.02 with Printify Premium

6 sizes 2 colors MWW On Demand

2. Artwork and prints

The global wall art market is projected to reach $66.89 billion in 2025. From digital art pieces and classic posters to framed prints, edgy acrylics, and textured canvas, wall art is a proven winner for online sellers.

It’s one of the easiest products to sell on Etsy, especially when you partner with Printify. We handle printing, fulfillment, and shipping, allowing you to focus on creating awesome art and raking in the profits.

From $13.91 From $10.23 with Printify Premium

58 sizes Jondo

From $10.11 From $7.44 with Printify Premium

4 sizes 1 colors Prodigi

3. Handmade jewelry

Handmade jewelry marks milestones, expresses love, and adds a touch of sparkle to our everyday lives. That’s why it’s no surprise that it’s a bestseller on the Etsy marketplace.

With the global jewelry market shimmering its way to $446.33 billion by 2029, selling handmade jewelry (and craft supply items) is profitable. For example, top Etsy seller Caitlyn Minimalist has earned over $68 million in revenue from her product listings.

4. Home decor

Home decor is one of the hottest niches on Etsy. Just look at the numbers: in January 2025, “wall art” and “wall decor” were among the top 20 most searched keywords on the Etsy marketplace.

Customers love putting their own spin on their homes, so offering customizable products can be a major sales booster.

Think personalized throw pillows, unique wall clocks, and custom candles – items that people cherish and come back for.

From $10.94 From $8.76 with Printify Premium

1 sizes Lumient

From $15.28 From $11.24 with Printify Premium

8 sizes MWW On Demand

From $8.94 From $6.57 with Printify Premium

2 sizes Pic the Gift

From $21.64 From $15.92 with Printify Premium

1 sizes 1 colors Sensaria

From $25.34 From $19.22 with Printify Premium

1 sizes 3 colors SPOKE Custom Products

From $30.47 From $22.41 with Printify Premium

1 sizes M.i.A Merchandise

5. Digital downloads

Digital downloads have become a hot commodity. Think about it – no shipping hassles, no inventory headaches, and instant gratification for your customers. On the most successful Etsy shops list, PlannerKate ranks among the top Etsy sellers for digital planners, with an estimated lifetime revenue exceeding $8 million.

Etsy is a fantastic platform for showcasing your digital creations, whether printable wall art, handy planners, or eye-catching social media templates. With no physical production costs, your profit margins can soar, giving you more freedom to experiment and expand your product listings.

6. Wedding supplies and accessories

Etsy’s wedding section caters to every detail of a couple’s special day, from charming bridesmaid gifts to wedding invitations and one-of-a-kind party supplies.

The wedding industry global market is projected to reach $646.65 billion by 2032. Etsy is at the heart of this trend, offering couples a platform to discover and purchase handcrafted, personalized items that reflect their love story.

7. Personalized candles

The global candle market is a glowing opportunity, reaching $11.51 billion in 2025. And on Etsy, personalized candles are especially hot, adding a warm touch of individuality to any space.

Customers love candles that feel unique and special, which is why they’re among the best things to sell on Etsy to make money. By offering custom scents, labels, or messages, you can create one-of-a-kind gifts perfect for birthdays, anniversaries, holidays, or just because.

To make personalization even easier, Printify now offers Automated Personalization for Etsy. This free feature lets customer inputs, like names or custom messages, automatically appear in your design. All you need to do is review and approve the order. It’s fast, safe, and saves you time managing each request manually, making it perfect for custom candle labels and other made-to-order gifts.

Explore more about the Etsy automation on our Help Center.

From $10.94 From $8.76 with Printify Premium

1 sizes Lumient

From $9.42 From $6.93 with Printify Premium

2 sizes 3 colors Printed Mint

From $11.72 From $9.15 with Printify Premium

1 sizes Candle Builders

From $21.88 From $17.07 with Printify Premium

1 sizes SwagRabbit

8. Vintage items

Etsy is one of the few online marketplaces that truly embraces vintage. It’s a goldmine for shoppers seeking unique finds and a chance for sellers to give new life to old items.

Etsy’s vintage collection spans home decor, craft supplies, clothing, jewelry, and collectibles. If you’re looking for a way to monetize your passion for vintage, this could be the perfect avenue for your Etsy store.

Remember, quality matters. Buyers are looking for well-preserved items made from high-quality materials.

Make it happen today!

Start selling

9. Handmade soaps

The demand for handmade crafts, including soaps, is on the rise.

The market is projected to reach a bubbly $224.45 billion by 2031. With unique scents, natural ingredients, and artisanal craftsmanship, handmade soaps are a popular choice in the handmade category.

With so many customization options and a focus on high-quality ingredients, handmade soaps are perfect for selling online. Just remember to add compelling descriptions to highlight their properties and scents.

Quick tip

Add print-on-demand beauty products to your store to appeal to various niches and categories.

10. Pet accessories

Handmade items such as bandanas, custom clothes, custom-engraved tags, and other unique accessories are all the rage with pet parents on Etsy.

If you have a knack for creating cute and practical pet products, this could be your golden ticket to a successful Etsy business. Think stylish collars for new pups, engaging toys for curious cats, or even personalized accessories that showcase each pet’s unique personality.

From $13.67 From $10.37 with Printify Premium

4 sizes Printed Mint

From $17.52 From $13.28 with Printify Premium

4 sizes C4

From $23.98 From $18.19 with Printify Premium

1 sizes Printed Mint

From $10.94 From $8.29 with Printify Premium

1 sizes Printed Mint

From $22.03 From $16.71 with Printify Premium

3 sizes 4 colors Printed Mint

From $27.56 From $20.90 with Printify Premium

3 sizes MWW On Demand

11. Children’s clothing

Whether it’s for everyday wear or special occasions, baby and children’s clothing is a constant bestseller on the marketplace. Adorable baby clothing options, from witty onesies to matching sibling sets, make great personalized gifts and wardrobe must-haves.

Tap into this demand by offering custom designs, allowing parents to add their baby’s name, photos, or cute sayings to their clothing. The possibilities are endless, and the demand is there – you’ll be surprised how quickly those personalized baby tees fly off your virtual shelves.

From $7.00 From $6.60 with Printify Premium

5 sizes 33 colors 13 print providers

From $13.00 From $10.27 with Printify Premium

4 sizes 8 colors 5 print providers

From $11.36 From $8.36 with Printify Premium

1 sizes 5 colors Stoked On Printing

From $25.14 From $19.86 with Printify Premium

5 sizes 3 colors The Print Bar

12. Leather goods

The global leather goods market is set to reach $855.36 billion by 2032. Shoppers are drawn to the luxurious feel, durability, and classic appeal of leather products, making this category a prime opportunity for skilled artisans and designers.

From handcrafted wallets and belts to stylish bags and personalized journals, leather goods are among the top-selling items on Etsy. By creating unique and high-quality leather pieces, you can tap into this growing market and attract customers who appreciate the craftsmanship and longevity of leather products.

13. Eco-friendly products

Shoppers are increasingly looking for sustainable alternatives, making eco-conscious products more profitable – the global sustainability market is projected to grow to $134.9 billion by 2030.

From custom-printed tote bags and biodegradable phone cases to organic clothing, there’s a growing interest for products that are kind to the planet. Offer eco-friendly alternatives to tap into this flourishing market and attract customers who prioritize sustainability.

From $14.25 From $10.81 with Printify Premium

6 sizes 19 colors 2 print providers

From $10.94 From $8.05 with Printify Premium

1 sizes Tribe Socks

From $20.44 From $15.50 with Printify Premium

1 sizes 3 colors Ink Blot

From $15.63 From $11.85 with Printify Premium

52 sizes WOYC

14. Knitted and crocheted items

Etsy shoppers love the charm and character of handmade products and knitted and crocheted items are a prime example. From snuggly scarves and hats to adorable amigurumi creations and intricate blankets, these handcrafted treasures add warmth and personality to any home.

With the growing demand for unique and sustainable fashion, handmade clothes are also gaining traction on Etsy. Show off your knitting and crocheting skills by creating one-of-a-kind sweaters, cardigans, and accessories that stand out from mass-produced items.

15. Phone cases

Smartphones are a daily essential, so create your own phone case designs to tap into this profitable niche on Etsy.

Custom cases offer protection, style, and a canvas for individuality, allowing customers to express their unique personalities while keeping their devices safe.

From $14.77 From $11.20 with Printify Premium

73 sizes WOYC

From $9.38 From $7.11 with Printify Premium

31 sizes SPOKE Custom Products

From $11.72 From $8.89 with Printify Premium

35 sizes Casestry

From $14.06 From $10.66 with Printify Premium

29 sizes Casestry

From $12.81 From $9.43 with Printify Premium

52 sizes WOYC

From $15.17 From $11.50 with Printify Premium

3 sizes Prodigi

16. Stationery and greeting cards

Etsy shop owners can use POD to easily create and sell personalized products without the hassle of inventory management.

The possibilities are endless, from whimsical birthday cards and handmade invitations to charming thank-you notes, personalized stationery sets, and artistic journals.

Promoting your stationery creations on social media platforms like Pinterest and Instagram can help you reach a wider audience and showcase the beauty and craftsmanship of your products. By tapping into the emotional connection that greeting cards and stationery evoke, you can build a loyal following of customers who return to your shop repeatedly for their paper needs.

From $13.28 From $10.00 with Printify Premium

1 sizes CatPrint

From $10.56 From $7.95 with Printify Premium

8 sizes Taylor

From $0.89 From $0.67 with Printify Premium

2 sizes Prodigi

From $14.63 From $11.01 with Printify Premium

1 sizes 1 colors Duplium

17. Personalized gifts and stickers

Personalized gifts are among the best-selling items on Etsy, offering a unique and thoughtful touch for every occasion. From custom-engraved jewelry and monogrammed mugs to personalized stickers, Etsy shoppers love one-of-a-kind products.

Personalized stickers, in particular, are a low-cost, high-margin product that appeals to a wide audience. Whether for scrapbooking, branding, party favors, or journaling, these stickers let customers add a personal touch to their belongings.

Using print-on-demand platforms like Printify, Etsy sellers can easily design and sell custom-printed stickers, gifts, and accessories without inventory management or upfront costs. The ability to offer unique, made-to-order items gives your Etsy shop a competitive edge and keeps customers coming back for more.

From $1.38 From $1.01 with Printify Premium

4 sizes 2 print providers

From $1.17 From $0.86 with Printify Premium

4 sizes Stickers & Posters

From $3.63 From $2.80 with Printify Premium

3 sizes SPOKE Custom Products

From $4.61 From $3.50 with Printify Premium

2 sizes 2 print providers

From $7.46 From $6.10 with Printify Premium

2 sizes 1 colors Lumient

From $13.43 From $10.34 with Printify Premium

5 sizes 1 colors WOYC

How to find best-selling items on Etsy

1. Check Etsy’s “Trending Now” section

Etsy’s Trends section showcases the hottest products and styles across various categories that are worth selling.

2. Review Etsy’s Seller Handbook

Etsy’s Seller Handbook is packed with tips, tricks, and insights on everything from product photography to pricing strategies. Take some time to explore the handbook and learn from Etsy’s experts.

3. Research trends

Don’t just rely on Etsy – explore other platforms like Google Trends, Pinterest, and even social media to see what’s buzzing. Pay attention to popular hashtags, trending topics, and seasonal interests to uncover potential product ideas.

4. Explore the competition

Take a peek at what other sellers are doing. See what products are selling well in your niche, analyze their pricing and marketing strategies, and look for opportunities to differentiate yourself and offer something unique. Check out other marketplaces like eBay for more inspiration.

4 Tips to run a successful Etsy shop

1. Sell amazing products

Offer high-quality products that are unique, creative, and well-made. Consider what makes your products special and what sets them apart from the competition.

2. Sell various items

Provide different products to appeal to a wide range of customers and increase your chances of making sales. Try diverse styles, colors, or even product categories within your niche.

3. Make your pictures stand out

Invest in high-quality images that showcase your top-selling items in the best way. Use good lighting, clear backgrounds, and multiple angles to give customers a complete view of what they’re buying. Check out our blog on how to take product photos for more tips.

4. Use Etsy SEO

Etsy SEO (search engine optimization) is the secret to getting your products seen by more shoppers. Optimize your product titles, descriptions, and tags with relevant keywords that your target audience is searching for.

Sell on Etsy with Printify

Team up with Printify and start creating Etsy listings with POD products!

Start selling

FAQ

How to sell things on Etsy?

Create an account, set up your Etsy shop, list your products with catchy descriptions and high-quality photos, and start promoting your store. We have a handy guide on how to sell on Etsy to help you get started.

How much does it cost to sell things on Etsy?

Etsy charges listing, transaction fee, and payment processing fees. For the latest details, visit Etsy’s Help Center.

What items sell best on Etsy?

The best-selling items on Etsy can vary depending on trends and seasons. Still, some recurring favorites include handcrafted jewelry and other handmade products, personalized items, beauty products, home decor, craft supplies, and vintage items.

What can I make easily to sell on Etsy?

If you’re looking for easy-to-make items, consider print-on-demand products like t-shirts, mugs, tote bags, or phone cases. Create unique designs and let Printify handle the production and shipping.

What is the most profitable business on Etsy?

Caitlyn Minimalist is the top Etsy seller, offering handmade jewelry and craft supplies. However, most top sellers on Etsy and other marketplaces often sell high-demand products with low production costs, like digital downloads (PlannerKate1) or personalized items (ModParty).

The key to success lies in finding a niche you’re passionate about and creating products that stand out from the crowd.

Things to make and sell on Etsy: Conclusion

Etsy is full of opportunities for creative entrepreneurs. By focusing on high-demand, customizable, and unique products, you can start selling items that cater to the diverse interests of millions of shoppers. From personalized shirts and jewelry items to wall stickers, party decorations, and eco-conscious home decor, the possibilities for what to sell on Etsy are endless.

Remember to research trends, optimize your product listings, and use social media to reach your target audience. Now, open your Etsy account, start designing unique products, and let your creativity soar!

Make it your way!

Start selling

The post 17 Best things to sell on Etsy (with research tips) appeared first on Printify.

Amazon Handmade vs Etsy: Full comparison for 2025

Andris Mucenieks — Mon, 24 Feb 2025 07:51:00 +0000

Printify + your favorite platform = more sales!

Get started

Both Etsy and Amazon Handmade are leading eCommerce sales channels with massive customer bases. Let’s compare selling products on Amazon Handmade vs Etsy to determine the best marketplace for your online business.

Learn the differences in store setup, product listing, and customization, and discover insights on fees, market competition, and integrations.

Key takeaways

Amazon Handmade has a more demanding application process and charges a 15% referral fee on every sale.
Etsy accounts are easy to set up but charge various fees that can be challenging to navigate.
Third-party solutions like Printify’s Print on Demand on Etsy are easy to add, which isn’t possible with Amazon Handmade.
Amazon Handmade suits those who run an eCommerce business full time, while Etsy is ideal for part-time online store owners and entrepreneurs.
Amazon Handmade and Etsy cater to different business needs, but both have a broad global audience.

Amazon Handmade

Amazon Handmade is a curated section of Amazon’s marketplace operating as a separate sales channel – designed for artisans selling handcrafted products.

It has millions of customers worldwide and provides unmatched exposure, but it has strict entry requirements and high fees.

Pros and Cons

As the largest online marketplace, Amazon Handmade offers excellent visibility and built-in customer trust.

Advantages:

Large customer base – Millions of shoppers visit Amazon daily, increasing your reach.
Extensive features – Benefit from Amazon’s fulfillment services and marketing tools.
Strong customer support – Amazon handles disputes to maintain buyer confidence.

Disadvantages:

Strict approval process – Not all artists and creatives qualify to sell on the platform, posing a challenge for smaller sellers.
15% referral fee – Higher commission fees cut into profit margins.
Limited product categories – Only approved handmade goods can be listed.

Etsy

Etsy is a popular marketplace for hand-crafted goods, vintage finds, and creative supplies. It’s beginner-friendly, with a simple setup and niche audience actively searching for unique, handmade items.

Pros and Cons

Etsy is one of the easiest ways to sell online to a diverse community.

Advantages:

Simple setup – No complex approvals, making it accessible for beginners.
Low upfront costs – No monthly subscription fees, just listing costs to get started.
Direct customer engagement – Build relationships and brand loyalty with buyers.

Disadvantages:

Various expenses – Etsy charges listing, transaction, and payment processing fees.
Slower customer support – Resolving seller issues can take time.
Challenges for long-term selling – Sudden algorithm changes or policy updates may lead to unexpected suspensions.

Amazon Handmade vs Etsy

Both Amazon Handmade and Etsy cater to artisans selling handmade items, but they offer different experiences for sellers.

Here’s a quick comparison to help you decide which platform aligns best with your business.

Feature	Amazon Handmade	Etsy
Approval process	Strict application, seller verification required	Open to all, no approval needed
Customer base	Millions of global Amazon shoppers	Niche audience looking for handmade goods
Selling fees	15% referral fee on every sale	Multiple small fees (listing, transaction, processing)
Fulfillment	Option to use Fulfillment by Amazon (FBA)	Sellers handle fulfillment or use third-party services
Marketing and ads	Limited seller control, Amazon manages promotions	Broader control over advertising and SEO
Customer support	Amazon provides customer service for sellers and buyers	Seller-managed customer service with Etsy support
Customization	Restricted branding and personalization options	More control over shop branding and customization

Product categories

Amazon Handmade is strictly for makers, while Etsy welcomes a wider variety of products like vintage goods and print-on-demand items.

Amazon Handmade

The platform exclusively carries handmade and unique items to maintain product authenticity. Sellers must undergo approval, follow strict listing policies and requirements, and only sell products in these top-selling categories:

Artwork
Baby supplies
Beauty and personal care
Apparel and accessories
Outdoor and home products
Jewelry and watches
Kitchen and dining
Pet supplies
Sporting goods
Stationery and party supplies
Toys and games

Each category has curated subcategories, limiting what sellers can offer compared to Etsy.

Etsy

With a broader product range, sellers can list handmade and vintage (20+ years old) items as well as craft supplies.

Etsy also permits print-on-demand products through production partners, making it easier for you to scale with bestselling products. Categories include:

Artwork and prints
Handmade jewelry
Clothing and accessories
Personalized products
Vintage items
Crafted goods
Craft supplies and tools
Phone cases
Stationery and party supplies
Pet supplies
Digital prints
Toys and games

Subscription costs and fees

While neither platform requires an upfront payment to start selling, they have different pricing structures.

Amazon Handmade has no recurring listing fees, reducing small payments that can add up even before making sales, but its higher commission fee impacts profitability.

Etsy sellers pay more frequent small fees, but overall costs may be lower if you have a small sales volume.

Amazon Handmade

Amazon has two seller subscription options – Individual and Professional – but you need the costlier Professional plan to apply to Amazon Handmade.

But there’s an upside – Amazon Handmade waives the $39.99/month Professional selling plan fee after the first month of approval, making it free to join as long as you’re accepted on the first attempt.

However, sellers must pay a 15% referral fee per sale, which can cut into profit margins.

Etsy

Etsy has a free Standard plan and a $10/month Etsy Plus plan, which includes customization tools and discounted shipping labels. However, Etsy sellers face multiple mandatory fees:

Recurring listing fees: $0.20 per listing (four-month active period before renewal)
Transaction fee: 6.5% per sale
Payment processing fee: 3% + $0.25 (US)

You also need to consider business or region-specific fees, optional advertising fees, and branding costs that can add up. This might make Amazon Handmade cheaper depending on your business strategy and sales volume.

Tip

Use our Etsy calculator to simplify your pricing strategy and easily measure profitability.

Competition and marketplace visibility

Amazon Handmade reaches a broader market, while Etsy’s niche audience means tougher competition – requiring you to invest more in branding and product promotion to stand out.

Amazon Handmade

Selling on Amazon Handmade means competing with both handmade and mass-produced products on Amazon’s marketplace.

But their global customer base gives higher exposure for sellers who know how to optimize listings and use Amazon’s built-in marketing.

Etsy

Etsy’s niche-focused audience actively searches for handmade and unique items.

However, high competition among independent sellers means you must optimize for SEO, reviews, and Etsy Ads to gain visibility. While there’s a high intent to buy, standing out can be challenging.

Integrations

Amazon’s powerful fulfillment network streamlines order processing, while Etsy supports marketing, inventory, and print-on-demand integrations.

Amazon Handmade

Amazon Handmade compared to Etsy offers less flexibility due to limited third-party integrations. However, their sellers can benefit from FBA to store, pack, and ship products.

You must also list products and manage your store through Amazon Seller Central, which has a steeper learning curve than Etsy’s dashboard.

Etsy

Etsy integrates with various third-party tools, including:

Product and order fulfillment services
Inventory and order management systems
Social media and email marketing integrations
Marketing and order automation tools

The Etsy Seller Dashboard simplifies management, letting you sync orders, update products, track sales, improve Etsy SEO, and enable Etsy Ads easily.

Store setup

Setting up a store on Amazon Handmade requires approval, while signing up for Etsy is easier and lets you start listing products quickly.

Amazon Handmade

There’s a strict application process, which includes verifying that all products are genuinely handmade. Approval can take weeks or months, making it less accessible for new sellers, but it does offer good protections and resources after setup.

Once approved, you’ll receive a Maker Profile for account customization through Amazon Seller Central. The Professional plan offers enhanced product pages, a digital store, and useful branding tools.

Etsy

Etsy’s store setup is fast and beginner-friendly. Register, specify your Etsy shop’s preferences, and start listing products immediately.

The seller dashboard has everything to manage listings, track orders, optimize stores, and enable customization options:

A store banner and logo
A personalized About section
Shop policies and FAQs

Want more tips?

Check out our guide on how to start selling with Etsy.

Customer support

Amazon Handmade offers 24/7 customer support and handles buyer disputes while providing robust seller protections. Etsy’s support is slower but gives you direct communication with customers.

Amazon Handmade

The marketplace provides dedicated customer service, but sellers don’t have direct communication with buyers.

While this helps reduce your workload and protect you as a seller, it also limits opportunities for personal engagement, making it harder to build customer relationships.

Etsy

There’s an Etsy FAQ section, community forums, and email support. However, response times can be slow.

Sellers manage customer service directly, which can be both an advantage and a challenge. This can lead to higher customer loyalty, but resolving disputes requires careful handling.

Amazon Handmade vs Etsy: Which is the better marketplace?

Amazon Handmade sellers gain access to a global customer base but must navigate a strict approval process and higher fees.

In contrast, the Etsy platform is more accessible with customization and direct customer engagement, but has recurring fees and tougher niche competition.

Here are key factors to help determine which online marketplace is the better fit for your business:

Registration and store setup: Amazon Handmade has an extensive approval process, while Etsy allows instant store creation.
Subscription costs and fees: Amazon Handmade has no listing fees but charges a 15% referral fee, while Etsy has recurring listing fees and transaction costs.
Marketplace density and competition: Both have a global customer base. Etsy has a competitive seller demographic that attracts a niche audience, while Amazon Handmade has a broader overall reach.
Integrations and selling tools: Etsy offers third-party integrations like Printify and Squarespace, while Amazon Handmade operates within the Amazon ecosystem.
Customer support and seller interaction: Amazon Handmade provides 24/7 customer support but limits direct buyer-seller communication. Etsy requires sellers to handle support directly and may offer slower assistance.

Amazon Handmade: Best for high-volume sellers looking for efficiency

Is Amazon Handmade better than Etsy? For artisans aiming to reach a massive customer base with minimal direct customer interaction, it may be the better option.

Since only verified handmade sellers can list products, the platform offers credibility and consumer trust. However, the lack of direct buyer-seller communication may make it harder to build customer relationships.

In terms of Amazon Handmade fees vs Etsy, the absence of other overheads beyond the 15% referral makes it a strong choice for higher-value items or sellers with a big sales volume.

Amazon’s FBA means streamlined logistics, reducing the need for hands-on order management. Plus, Amazon pays sellers through a structured payout system.

Etsy: Best for independent sellers focused on branding and customer engagement

Is Etsy better than Amazon Handmade? The Etsy marketplace is ideal for small businesses and independent artisans who prioritize brand identity and customer interaction.

Whether selling vintage goods, custom crafts, or digital downloads, an Etsy shop supports greater personalization and flexible product listings.

Although Etsy fees can add up, many find the platform’s brand-building potential worth the investment. Etsy’s third-party integrations also let you start selling with Print on Demand, easing fulfillment.

Plus, Etsy fosters seller-buyer relationships through storefront customization and direct communication – a key advantage for those who rely on repeat customers and word-of-mouth marketing.

Sell handmade items using Print on Demand with Printify!

Start a thriving eCommerce business on the sales channel of your choice today.

Start selling

FAQ: Amazon Handmade vs Etsy

Which is better for selling, Amazon Handmade or Etsy?

If you plan to sell custom print-on-demand products, go with Etsy. While you can sell Print on Demand on Amazon, Handmade targets artisans offering hand-crafted items.

Check out the full list of Printify integrations to see what works best for your business.

Is it hard to sell on Amazon Handmade?

It can be challenging to sell on Amazon Handmade due to its rigorous application process and competition with broader marketplace sellers.

Applicants must undergo a detailed review to comply with Amazon Handmade policies, and acceptance isn’t always guaranteed.

Does Amazon Handmade cost money?

You must have a Professional seller account, costing $39.99/month. However, if you apply and are approved to sell on Amazon Handmade, the platform will waive this fee after the first month. Amazon also charges a 15% referral on every order.

How many people shop on Amazon Handmade?

While Amazon doesn’t release specific data on Amazon Handmade’s customer base, the platform benefits from its association with the larger marketplace, attracting millions of shoppers worldwide.

Is Amazon Handmade profitable?

Yes, Amazon Handmade can be profitable for sellers with high-margin, quality products. Just note the 15% referral fee when crafting your pricing strategy.

Is it cheaper to sell on Amazon or Etsy?

The cost of selling on Etsy vs Amazon Handmade varies. Etsy fees include recurring listing fees and a 6.5% transaction fee. Amazon Handmade has no listing fees but charges a higher 15% referral fee per sale.

Who is Etsy’s biggest competitor?

Amazon Handmade is one of Etsy’s main competitors, offering a dedicated marketplace for artisans. However, other platforms like eBay and Shopify also compete with handmade and vintage items.

What percentage does Amazon Handmade take?

Amazon Handmade takes 15% per sale, which includes payment processing. Unlike Etsy, there are no recurring listing fees, but sellers must open a Professional account for $39.99/month, which Amazon waives after approval.

To wrap up

When you compare selling on Amazon Handmade vs Etsy, both marketplaces offer competitive pricing and a large customer base.

But is it better to sell on Etsy or Amazon? Targeting Etsy shoppers is great for entrepreneurs and part-time online store owners, while Amazon Handmade is better for growing a full-time business.

Want to expand your lineup beyond handmade products? Partner with Printify for free to fill your virtual shelves with custom merch.

Make it your way!

Start selling

The post Amazon Handmade vs Etsy: Full comparison for 2025 appeared first on Printify.