Marketing Tips – Printify

How to make a living without a job with Print on Demand

Andris Mucenieks — Thu, 05 Jun 2025 04:56:15 +0000

Side hustle made easy – Print, sell, profit.

Tired of the 9-to-5 grind? Wondering how to make a living without a job and actually enjoy what you do? Print on Demand (POD) might be the answer. With just a few dollars, some creativity, and a computer, you can build your own business, earn money from home, and take control of your time.

In this guide, you’ll discover what Print on Demand is, why it’s a smart way to start earning without a job, how to launch your own POD business, and which products are best for getting started.

Disclaimer

This post may contain affiliate links, which means we may earn a commission if you make a purchase through those links. This comes at no additional cost to you.

Key takeaways

POD is one of the easiest ways to make money without a traditional job. No inventory, no shipping logistics, and no big upfront investment required.
Marketing is key to success. Use SEO, social media, and targeted ads to drive traffic and turn browsers into buyers.
Freedom and flexibility come built in. A print-on-demand business lets you work from anywhere, set your own schedule, and build steady income streams at your own pace.
With smart strategies and consistent effort, you can grow your brand, get paid, and take real steps toward financial freedom.

What is Print on Demand

Print on Demand is a business model where you create custom designs and sell them on products like tees, bags, phone cases, and more – without holding any inventory. Your POD partner prints, packs, and ships each item after it’s sold.

Here’s how it works:

Upload a design to your supplier’s platform.
Add the product to your website or online store.
When a customer purchases, your supplier prints and ships it directly to them.
You earn a profit on every sale. For example, sell a shirt for $25, pay $9 to your supplier, and keep the $16 difference.

Why Print on Demand is a great way to make a living without a job

Whether you’re looking to earn extra cash, launch a side hustle, or eventually replace your 9-to-5, here’s why POD is a smart way to make money without a traditional job:

Work when you want – No clocking in, no boss. Whether you’re a night owl or an early bird, you control your free time and set your own hours.
Start from home – All you need is a laptop and an internet connection. Yes, you can build your store in pajamas and slippers.
Low cost, low risk – Unlike a regular job or traditional business, there’s no need for a big upfront investment. Sell t-shirts, mugs, and more – you only pay for what you sell.
Focus on what matters – Forget packing boxes or managing stock. Your POD partner handles the logistics so you can focus on designing, marketing, and making money.
Room to grow – Start small and scale at your own pace. Over time, your side hustle can become a reliable source of income and even replace your regular job.

Tip

Check out the best side hustles and other ways to make money on our blog.

Pros and cons of starting a POD business

POD can be a powerful way to earn money without a job, but like any business model, it comes with trade-offs.

Here’s a quick breakdown:

Pros	Cons
Low startup costs – Start your own business for under $100, without holding inventory.	Takes time to learn – Finding the right niche, supplier, and designs requires research and effort.
Quick to launch – No need to hire a web designer. Use themes, plugins, and tools to get started fast.	High competition – With a low barrier to entry, the market can get crowded, and many sellers may offer similar products.
No inventory space needed – Your supplier handles printing, packing, and shipping.	Returns can be tricky – You have to align your return policy with your Print Provider.
Easy to test new designs – Switch products or styles without losing money.	Extra costs may add up with a domain, plugins, and ads.
Sell globally – Most suppliers ship worldwide, giving you access to international customers.

Make it happen today!

Start selling

How to make a living without working a 9-to-5 job with Print on Demand – 6 steps

To help you succeed, here are six practical steps to launch and grow your own POD business, showing you how to live without a job, from setting up your shop to creating products and driving sales.

Step 1 – Choose your niche and products wisely

Start with market research and think about what you love – it could be fitness, pets, gaming, or even something as niche as mushroom art.

List your interests, then look them up on social media, Google Trends, or online marketplaces such as Amazon and Etsy to see what people are buying and talking about. You can also check online communities or focus groups to find real opinions from potential customers.

The more specific your niche, the easier it is to stand out and start earning extra cash. Once you’ve narrowed it down, pick products that match your audience. Popular options include t-shirts, mugs, phone cases, hats, and hoodies – all great for generating income.

You don’t need to reinvent the wheel. If you’re an artist, designer, or already have your own clients, start with what you know. Focus on products that sell, keep experimenting, and don’t worry about being perfect.

Tip

Check out the most profitable Instagram niches on our blog.

Step 2 – Create or source your product designs

Once your store is live, it’s time to focus on what drives sales – great design. This might come naturally if you’re an artist, photographer, or designer. Creating content can turn everyday items into bestsellers you can list for sale online. But even if design isn’t your thing, you still have options. Hire freelancers through platforms like Fiverr, Upwork, or Design Pickle to bring your ideas to life.

Just remember: originality matters. Never copy someone else’s artwork or reuse copyrighted content. Not only is it illegal – it can hurt your brand in the long run.

Your designs are what will set you apart in a competitive market. They’re the key to building brand recognition, attracting your ideal customers, and creating products that generate passive income.

Step 3 – Set up your online store

Once you’ve locked in your niche, products, and designs, it’s time to bring your shop to life. This is where most people will discover your brand, explore your products, and start buying – so it needs to be clean, clear, and easy to use.

Start by picking a platform. Popular options like Shopify, Wix, Squarespace, Etsy, WooCommerce, and PrestaShop all support POD and offer different levels of flexibility. If you’re using WooCommerce with WordPress or building your store with PrestaShop, you’ll also need to register a custom domain through providers like GoDaddy, Hostinger, or Namecheap. With platforms like Shopify, Wix, or Squarespace, that part’s already taken care of.

Once your store is set up, customize it with a template that fits your brand. Set up essential pages like your homepage, product listings, shipping info, and a contact page. Keep the layout simple and make navigation easy – confused visitors rarely become customers. To help recover abandoned carts and earn extra money, consider adding plugins or apps that remind customers to complete their purchase.

This is your own website and the face of your brand. A smooth shopping experience builds trust and puts you in a strong position to make money.

Step 4 – Choose your POD partner

With your store built and designs ready, the next step is choosing a reliable POD provider.

When you connect your store to Printify, you gain access to Print Providers in over 100 locations and more than 1,300 customizable products, including everything from classic t-shirts to home goods and accessories.

The best part? You get to choose your Print Provider based on what fits your business. Want faster shipping? Choose a provider in the same country as your customer base. This helps save money on delivery, avoid customs delays, and provides a better experience – which leads to more sales and higher ratings.

With Printify, you can compare suppliers by product availability, pricing, shipping speed, and customer feedback. We even make it easy to order samples, so you can check quality before listing anything in your store.

If you’re serious about earning money, building passive income, and turning this into a long-term business, choosing the right Print Provider is one of the most important steps.

Step 5 – Promote your store to maximize sales

Now that your online store is live, it’s time to spread the word. Without marketing, your products might just sit and collect dust on the digital shelf. To earn money and build real income streams, you need to get your store in front of the right people.

Social media is your friend. Set up branded social media accounts on platforms like Instagram, Facebook, or Pinterest – you don’t need to be everywhere, just where your audience is. Share engaging content, use the 80/20 rule (80% fun or helpful, 20% promotional), and encourage followers to tag you when they post about your products.

Partnering with niche influencers can also help earn cash, and even small ad budgets can go a long way if you test and tweak your strategy.

Don’t forget your site. Use SEO to bring web traffic and make your store easier to find – include relevant keywords in product titles, descriptions, and blog posts. Add reviews to boost trust and help clients feel confident buying from you.
Try blogging. A simple blog with quality content can drive long-term traffic and help establish your store as a go-to spot in your niche. It’s one of those underrated income tools that builds value over time.

Marketing doesn’t have to be expensive – just consistent. The more visible you are, the faster you’ll start making money without a job.

Step 6 – Monitor performance, experiment, and improve

Once your store is up and running, the real fun begins – tweaking, testing, and growing. To turn your POD hustle into a long-term income stream, you need to track what’s working and what’s not.

Start by checking your analytics. If you’re using Shopify, WooCommerce, or Etsy, each platform has built-in reports to show your traffic, sales, and conversion rates. Look at which products are selling, where your visitors are coming from, and where they’re dropping off.

If something isn’t selling, try adjusting the price, changing the product image, or improving your description. Test out new t-shirt designs, add a bundle offer, or launch a limited-time discount to bring in extra cash.

Don’t be afraid to experiment – that’s how you grow. Try new ad creatives, update your homepage layout, or test different suppliers on Printify to compare quality and shipping times. What works for one audience may not work for another, and that’s okay.

Keep an eye on your store’s performance. Small changes can lead to more money, better reviews, and a more sustainable online business.

Make it happen today!

Start selling

Can you actually make a living with a POD store? Mistakes to avoid

Yes – with the right approach, POD can become one of the most reliable ways to make money. However, success depends on effort, creativity, and smart planning.

Let’s say you spend around $200 per month on essentials like a Shopify subscription, plugins, designs, and ads. If you earn $10 per sale, you’ll need to sell 20-30 products a month just to break even – that’s roughly one sale per day. Everything beyond that is profit, and with time, it can grow into passive income or even replace your traditional job.

But like any business, there are a few common mistakes to avoid:

No marketing = no sales. Products won’t sell themselves. You’ll need to promote them through social media, SEO, and ads to drive traffic to your store.
Skipping market research. Selling what you like is great – as long as other people want it too. Validate your niche and designs before you go all in.
Using low-quality blanks. Your products reflect your brand. Always test Print Providers and order samples through Printify to ensure quality.
Weak designs. A strong design makes all the difference. If you’re not a designer, invest a few dollars in hiring one.
Underestimating delivery times. Shipping can take a couple of weeks, depending on the provider. Set clear expectations to avoid disappointing your customers.

None of these are dealbreakers – just things to be aware of. With preparation, consistency, and a bit of trial and error, you can turn your POD store into a solid source of passive income.

10 Products to make a living without a job with Print on Demand

One of the best things about POD is the variety of products you can customize and sell without holding inventory.

1. T-shirts

T-shirts are a staple in any shop. They’re low-cost, high-demand, and perfect for anyone looking to earn cash while building a brand. With endless design possibilities – from niche humor to art-forward statements – you can easily turn this classic product into a reliable source of income.

2. Cute and funny socks

Whether it’s bold patterns, silly puns, or cozy vibes, socks are fun to design and simple to sell. They make great gifts and impulse purchases, helping you bring in extra cash. Pair them with tees or hats to raise your average order value.

3. Trendy phone cases

Phone cases are a great way to start selling fast. Lightweight, affordable, and always in demand, they let you reach a wide market. If you’re targeting tech lovers or fashion-forward buyers, these can be a solid income stream.

4. Bags

From canvas totes to backpacks and fanny packs, bags are ideal for daily use and personalization. They appeal to eco-conscious shoppers and travelers alike, and they’re perfect for creating your own business that supports long-term, sustainable income.

5. Moody candles

Candles are a top seller in home decor and gift categories. With creative labels and original artwork, they become more than just scented wax – they’re aesthetic mood-setters that help you make money online while offering something your customers will actually love.

6. Seasonal ornaments

Looking for a way to make more money during the holidays? Seasonal ornaments are a fantastic opportunity to launch limited-time designs and test new income streams. You can tap into the festive season year after year to earn cash from returning buyers.

7. Blankets

Blankets are soft, versatile, and loved by just about everyone. Whether you’re offering personalized baby blankets or art-inspired throws, they can add serious value to your store and generate income almost all year round.

8. Water bottles and tumblers

Reusable drinkware is more than a trend – it’s a lifestyle. With water bottles and tumblers, you can save money on packaging, reduce waste, and appeal to customers who care about both style and sustainability. Plus, they’re great add-ons to increase average order value.

9. Stylish hats

Whether it’s dad hats, beanies, or snapbacks, stylish hats allow you to showcase bold logos, slogans, or artwork. They’re an easy win if you want to earn income with eye-catching designs that people can wear every day.

10. Canvas prints

Turn art into income with canvas prints. These are ideal for photographers, illustrators, or creatives who want to sell high-quality, gallery-style products. Perfect for building long-term passive income streams.

Tip

Check out more ways to make money without a job on our blog.

Final thoughts: Make a living without a job with Print on Demand

If you’re looking for a realistic way to make a living without a 9-to-5 job, POD is one of the smartest places to start. With low upfront costs, no inventory, and the freedom to run your own business on your terms, it’s ideal for anyone ready to become self-employed and work toward long-term financial stability.

We covered what POD is, why it works, and the steps to launch your shop – from choosing a niche and creating designs to promoting your products and scaling up.

It takes effort, but with clever planning and the right tools, you can earn extra cash by exploring alternative ways to work without being tied to a traditional job.

Make it happen today!

Start selling

The post How to make a living without a job with Print on Demand appeared first on Printify.

15 Back-to-school marketing ideas for 2025

Baiba Blain — Wed, 04 Jun 2025 16:22:43 +0000

Design custom products with Printify

Get started

Get ready to cash in on one of the biggest shopping events of the year.

From busy millennial parents to Gen Z students, back-to-school means everyone’s hunting for the best deals on supplies and everyday school essentials.

For print-on-demand sellers, this is your moment to shine. Mid-summer to early fall is prime time to drive sales. These 15 back-to-school marketing strategies will help you attract shoppers with custom backpacks, apparel, and irresistible back-to-school bundles.

Key takeaways

Launch your back-to-school campaign in July to target both early birds and last-minute shoppers.
Combine school essentials into themed product bundles for teachers, parents, and students to increase average order value.
Market your offers across email, social media, and store banners for stronger visibility. Partner with creators who have an active audience of Gen Z students or busy parents.
Use SEO terms like “back-to-school supplies” and “back-to-school sales” to attract high-intent traffic.
Add urgency with flash deals, countdowns, and “limited stock” messaging to drive impulse buys.

Back-to-school consumer trends

Let’s look at some shopping statistics to help maximize your back-to-school promotion ideas.

Every year, back-to-school shoppers increase their spending by billions. In 2024, people spent around $40 billion on school supplies, surpassing every other niche during that time.

This year, 85% of parents say they’d splurge on their child’s must-have school products, and more than half plan to pick up a few things for themselves too.

Many consumers wait for holiday season discounts to do their shopping. This is your chance to reach a new target audience and delight existing customers with exclusive deals on school products.

Not convinced yet? These back-to-school sales stats might just seal the deal.

The average US household spent $875 on school items in 2024.
In 2025, 21% of purchases are expected to happen online.

Parents plan to spend an average of $253 for school apparel per child.

Source: Statista

The global eLearning market is expected to reach $848 billion by 2030, increasing demand for ergonomic products like chairs and mousepads.
35% of shoppers turn to social media posts to find the best back-to-school deals when shopping online.

And with fashion being the second-largest online shopping category worth $760 billion, it’s crucial to keep an eye on online shopping trends and use them in your back-to-school marketing campaigns.

The best back-to-school marketing strategies

Here are the top 15 strategies for the back-to-school season that’ll help you boost engagement and sales for bigger profits.

1. Start your back-to-school campaign on time

Start early and research when the back-to-school season starts in your market region. Even in the US, the first day of school varies from state to state.

Most school shoppers plan to look for supplies and essentials from July to early August. A good rule of thumb is to launch your campaign in early July for the broadest reach of potential customers.

However, the school year begins at different times across countries. Here are some key regional differences:

Australia and New Zealand – The back-to-school season starts in late January to early February.
Canada – Back-to-school kicks off in early September across most provinces.
Europe – Dates vary, but most countries start between mid-August and mid-September, with longer summer sales in places like Germany.

Pro tip

Use our eCommerce calendar to never miss important sales dates and plan your marketing campaigns early.

Strengthen your back-to-school marketing campaign by researching and defining your target audience.

Students – Promote trendy items like custom backpacks and apparel on TikTok. Focus on aesthetics, self-expression, and what’s “in” this school year.
Parents – Emphasize practical product bundles for young children and market via Facebook ads and email. Highlight affordability and stress-free prep.
Teachers and academic professionals – Offer exclusive discounts on classroom decor, planners, or personalized gear.
Relatives and gift-givers – Position products like custom notebooks and tote bags as thoughtful presents. Add “giftable” tags to convert.

2. Launch back-to-school products

As the new school year begins, stock your virtual shelves with everything local schools, parents, and students might need.

Electronics, clothing, accessories, and shoes make up the largest share of the back-to-school shopping category expenses – making these a must-have for your store.

Browse trending products for back-to-school essentials like backpacks, notebooks, stationery, and lunch boxes. Pair these with custom best-selling t-shirts, journals, socks, and tote bags for an easy upsell.Want to target eco-conscious back-to-school shoppers? Ergonomic mouse pads and eco-friendly school essentials are sure to stand out.

3. Create back-to-school bundles

Offer the ultimate back-to-school bundle to give your customers everything they need for the new year. It’s a win-win situation – you sell more products, while they save time and get a great deal.Promote your school bundles as a budget-friendly way to gear up and save money. They’re bound to attract last-minute shoppers.

4. Update your storefront to match the seasonal aesthetic

Give your online store a refresh to match the back-to-school aesthetic. Update your homepage with banners, colors, and messaging that reflect the buzz of the upcoming academic year.

Feature back-to-school products, promotions, and seasonal bundles front and center to boost visibility and conversions.

Need inspiration? Try these timeless visual themes.

Classroom vibes – Chalkboards, notebooks, and handwritten fonts.
Fall mood – Warm colors and autumn leaves.
Academic energy – Calendars and countdowns to the first day.
Campus life – Lifestyle shots in courtyards and libraries.
School supplies – Aesthetic flat lays of rulers, pencils, tech gadgets, and lunch boxes.

5. Organize a sales event, contest, or challenge

Nothing entices consumers more than the promise of a free prize.

Back-to-school sales are an excellent opportunity to drive user-generated content and positive reviews from happy shoppers for better visibility.

Organize a photo or video contest encouraging customers to showcase your products in action – think first-day outfits or custom school gear.
Offer a freebie or discount for shoppers who spend over a certain amount or purchase from your back-to-school collection.
Invite customers to share their purchases on social media and tag your brand for a chance to be featured or win a reward.

These campaigns will help increase your sales by creating buzz and a sense of urgency during the back-to-school season.

Pro tip

Let customers personalize their own product for a back-to-school item they’ll cherish year after year. Learn more about setting up personalization with Printify.

6. Follow trends

Back-to-school season is a goldmine for viral content. From TikTok trends and trending challenges to meme-worthy moments, tapping into the right trends can get your brand in front of thousands (or even millions).

Use popular formats to show off your custom backpacks, notebooks, or personalized school supplies in action. Whether it’s a back-to-school glow-up or a funny “first day vs second week” meme, trends make your products feel current, relatable, and shareable – everything your audience loves.

7. Create valuable resources

Seasonal content helps improve your store’s visibility, which is crucial for website search engine optimization (SEO).

Conduct keyword research to create valuable guides, lists, and how-to articles for customers. It’s a great way to build trust around your brand without spending any money.

Shopping lists – Provide a list of the best back-to-school picks for parents and students.
Survival guides – Recommend essential supplies that every student needs.
eBooks and articles – Deep dive into topics on how to prepare for the new school year.
Fashion lookbooks – Show the latest fashion trends for the new fall semester and plug your products.
Educational resources – List the dos and don’ts of buying back-to-school supplies online.

8. Team up with an organization that supports education

Level up your back-to-school shopping campaign by teaming up with a worthy cause. Donate a portion of sales, sponsor a fundraiser, or launch a campaign tied to causes like teacher support, student workshops, or academic equity.

Purpose-driven marketing efforts build trust and brand loyalty, strengthen your brand, and help you stand out, especially when paired with exclusive back-to-school deals for supporters.

9. Offer special deals

Special offers are the backbone of any strong back-to-school marketing campaign. Great deals drive conversions and encourage repeat purchases.

Check out some of the options below.

Percentage or cash-off discounts for individual products or bundles.
Free shipping to reduce cart abandonment – factor the cost into your pricing.
Promo codes shared via newsletters, social media posts, or partner sites.
Student and teacher discounts to reach key shoppers.
Special offers for returning customers based on purchase history.
Last-minute deals to create urgency as classrooms open up.

These strategic discounts can help you reach more shoppers while keeping your marketing efforts competitive.

10. Include a gift with each purchase

Adding a small free gift with each order will make your customers glad they shopped with you instead of competitors. What’s more, it may even secure returning shoppers.

It doesn’t have to be grand – just meaningful enough to encourage future purchases and appeal to existing and potential customers. A custom bookmark, pencil case, or cool sticker pack shows shoppers you appreciate them – without breaking the bank.

11. Get in on influencer marketing

You might not know what’s trending with teens, what today’s parents actually need, and what’s on a middle-school teacher’s wishlist – and that’s okay.

Instead of trying to guess their favorite back-to-school items, partner with social media influencers who already speak your audience’s language.

Influencers can combine online trends and informational content for a strong product recommendation, which helps bring you more customers.

Here are some influencer content ideas for your back-to-school marketing campaign.

Unboxings that highlight your product features.
Fashion try-ons with your custom apparel and accessories.
Budget-friendly hauls for cost-conscious families.
Stationery must-haves for learning at home and in the classroom.
Custom gifts and supplies teachers will actually use.

12. Organize a giveaway

Giveaways generate high engagement without breaking the bank. All it takes is a compelling prize, like a custom backpack or a beautiful stationery set.

A great example is Staples’ Restock Your Classroom giveaway, where teachers get a chance to win a surprise box with $500 worth of school supplies just by signing up.

Social media channels like TikTok and Instagram are great for experimenting with various giveaway offers. Make sure to have clear entry rules to drive visibility and engagement.

Follows, shares, tags, and reposts to spread the word.
Social media challenges featuring your products.
Mini testimonials or reviews for a chance to win.
Email signups to grow your list.
Branded hashtags in user posts.

13. Offer coupon codes for future purchases

Keep the momentum going by offering coupon codes for future use. Many shoppers return for forgotten school supplies or last-minute essentials.Use discounts or free shipping promos to encourage repeat purchases, whether during or after the back-to-school season. It’s a simple way to increase customer satisfaction and boost long-term sales.

14. Create fun, interactive quizzes with shareable results

If your audience includes younger shoppers, get playful with your back-to-school promos.

Quizzes are a fun way to drive engagement and sneak in some product discovery.

Match potential customers with products that suit their personality, niche, or friend group with quizzes like “What kind of back-to-school shopper are you?” or “Which school aesthetic fits your vibe?”.

Make the quiz results entertaining and shareable for social media. Don’t forget to add a call to action that leads to your products or special deals for the season.

15. Create a back-to-school campaign newsletter

Fuel your back-to-school marketing ideas with engaging email content. A well-timed newsletter keeps your brand top of mind and drives traffic to your store.

Here are some high-performing content ideas.

Exclusive discounts on back-to-school items like apparel and supplies.
Product highlights for backpacks, notebooks, and tech gadgets.
Shopping guides and top 10 lists for school essentials.
User-generated content from happy shoppers.
Bundle deals and limited-time offers.
A back-to-school countdown with featured product drops.
Loyalty rewards and personalized suggestions based on purchase history.

Regular email updates keep your audience engaged during the peak season, from mid-summer to early fall, right when they’re ready to buy.

Make it happen today!

Start selling

20 Back-to-school marketing phrases and slogans

Want to boost back-to-school spending? Use these fresh and catchy back-to-school marketing slogans in your campaigns.

From email subject lines to social media captions, these phrases are designed to attract attention and spark sales all season long.

New semester, new essentials.
Prep for the school year like a pro.
Backpacks packed. Savings stacked.
Back-to-school. Styled your way.
Rule the classroom in custom gear.
The ultimate back-to-school haul starts here.
School spirit? We’ve got you covered.
Fresh fits for your school vibe.
Your A+ back-to-school shopping list – sorted.
From homeroom to dorm room. Smart gear starts here.
Class starts. So do the savings.
Back-to-school bundles built for busy parents.
Style your day – from bus stop to laptop.
Cool stuff for school stuff.
Start fresh with back-to-school deals.
Lessons in style (and savings).
College-bound? Grab your campus must-haves.
Best deals for the busiest season.
Shop back-to-school like it’s a major.
Supplies, style, and serious savings.

Back-to-school marketing: FAQ

What is a back-to-school promotion?

A back-to-school promotion is a targeted offer, like discounts, product bundles, or giveaways, aimed at students, parents, and teachers for the upcoming school year.

These promotions help businesses highlight relevant products, stand out in a crowded market, and connect with high-intent shoppers during peak buying season.

When should I start back-to-school marketing?

The best time to launch your back-to-school marketing strategies is in early July, as many shoppers start looking for deals before August.

Starting as soon as possible means you can reach both early planners and last-minute buyers, giving your brand more opportunities to drive traffic and engagement.

How do I advertise back-to-school campaigns?

Use a mix of in-store banners, email campaigns, influencer partnerships, and social media posts to spread the word.

Whether you sell online or in-store, creating timely promotions, using seasonal visuals, and targeting specific audiences are key to maximizing reach and results.

What is the purpose of back-to-school advertisements?

The goal is to connect with students, families, and educators to boost sales during one of the most important retail seasons of the year.

Successful back-to-school campaign ideas address key considerations like convenience, affordability, and relevance, helping shoppers find what they need fast while increasing brand visibility.

Profit with Printify this back-to-school season

Make the most of back-to-school spending by launching your own custom product line with Printify. Target students, parents, or teachers, and get all the tools to create, promote, and fulfill with ease.

Sign up

Create a free Printify account to access our Catalog and print-on-demand automation tools.

Pick products to sell

Browse over 1,300 amazing custom blanks for back-to-school, including apparel, accessories, shoes, and stationery.

From $40.80 From $30.94 with Printify Premium

1 sizes MWW On Demand

From $12.05 From $9.14 with Printify Premium

1 sizes 3 colors Shirt-King

From $14.77 From $11.20 with Printify Premium

73 sizes WOYC

From $8.05 From $5.81 with Printify Premium

1 sizes SPOKE Custom Products

From $11.09 From $8.41 with Printify Premium

3 sizes 5 colors MWW On Demand

Apply your designs

Head to the Product Creator to customize your picks with free graphics, fonts, and our AI Image Generator.

Sell and profit

Publish to your store, put some back-to-school marketing ideas to work, and leave the heavy lifting to us. Our Print Providers will manage production, packaging, and shipping. It’s that simple!

Final thoughts

The back-to-school shopping season is a huge opportunity to profit. Parents, teachers, college students – everyone’s on the hunt for value and convenience.

Kick off your back-to-school marketing campaign early with engaging content, limited-time offers, gift-worthy products, and fun giveaways.Make the most of this season with irresistible back-to-school promotions that grow your audience now – and keep the sales rolling long after school starts.

Make it happen today!

Start selling

The post 15 Back-to-school marketing ideas for 2025 appeared first on Printify.

How to sell socks online – Tips for success

Zane Bratuskina — Tue, 11 Feb 2025 08:35:10 +0000

The global sock market is booming, with market value hitting a whopping $14.66 billion in 2024.

With the rise of eCommerce and the increasing demand for unique and personalized socks, there’s never been a better time to start your own brand. Especially with the help of Printify.

This guide will walk you through everything you need to know to succeed in selling this low-cost product and stay ahead of the competition.

Why is selling socks online a great business idea?

So, does becoming a sock retailer sound good to you? Awesome! But you might be wondering, “Why socks?” Well, this seemingly simple garment has some serious business potential.

The sock obsession is real

Gone are the days of boring white socks. Today, socks are a fashion statement, a way to express personality, and a canvas for creativity. People love unique, fun, and custom socks that showcase their interests, hobbies, and style.

Whether it’s quirky patterns, bold colors, or personalized designs, there’s a pair out there for all kinds of customer preferences.

Low overhead – small item, big potential

One of the best things about selling socks through eCommerce is that they’re small, lightweight, and easy to ship, meaning lower costs for you.

Plus, they’re relatively simple to brand and customize, allowing you to create a unique identity for your sock business without breaking the bank.

Stand out with personalized socks

Personalized socks are all the rage right now. People love to express their individuality with custom designs featuring their names, pets, favorite quotes, or even inside jokes. Custom sock sales peak around the winter holidays, meaning it’s one of the most popular gift ideas.

This trend opens up a world of possibilities for sock sellers, allowing you to create unique products that stand out from the crowd and cater to specific niche markets.

How to start a sock business?

With so many potential customers and thousands of creative designs spinning in your head, you need to know the basics. From finding your niche to marketing efforts so your online store can cater specifically to your audience (and beyond).

Define your niche and target market

Before exploring how to start a sock company, you need to know who you’re designing for. Are you targeting athletes looking for performance-enhancing socks? Or maybe your vibe is more quirky and colorful, appealing to those who love to express their personality through their footwear.

Here are a few niche ideas:

Sports socks – Think moisture-wicking fabrics, compression technology, and designs that cater to specific sports like running, basketball, or yoga.
Novelty socks – Unleash your creativity with fun and quirky designs featuring everything from food puns to pop culture references.
Themed socks – Tap into fandoms, holidays, or cultural trends with designs that celebrate special interests and occasions.

Types of socks that sell well

Printify offers a wide variety of sock styles to suit every taste, occasion, and need:

Crew socks – The classic sock style that’s perfect for everyday wear.
Athletic socks – Designed for performance and comfort during workouts.
Sublimation socks – These socks are a blank canvas, allowing for vibrant, all-over prints.

From $8.05 From $5.92 with Printify Premium

3 sizes SPOKE Custom Products

From $10.13 From $7.45 with Printify Premium

1 sizes 1 colors ThreadStudio

From $10.94 From $8.05 with Printify Premium

1 sizes Tribe Socks

From $10.94 From $8.05 with Printify Premium

3 sizes ArtsAdd

From $8.34 From $6.14 with Printify Premium

1 sizes Pic the Gift

Develop your brand

Your brand is more than just a name and logo – it’s the heart and soul of your sock business. It’s what sets you apart from the competition and makes your socks irresistible.

Tell your story

Why did you start this sock adventure? What makes your socks special? Share your passion and let your shoppers connect with your brand on a personal level.

Name, logo, and vibe

Choose a catchy, memorable name that reflects your unique style. Design a logo that captures your brand’s essence, and pick colors that resonate with your target audience. Think bold and playful for quirky socks or sleek and sophisticated for premium threads.

Speak their language

Tailor your brand’s voice to your audience. If you’re all about fun and funky socks, keep your tone playful and approachable. Targeting those serious athletes? Go for a more professional and informative approach.

Values matter

Customers care about more than just a cool design. If your socks are eco-friendly, ethically sourced, or support a good cause, shout it from the rooftops! Transparency builds trust and attracts customers who share your values.

3 Easy steps to sell socks online

Step 1: Choose a platform

The platform you choose plays a critical role in reaching your target audience and defining the customer experience. Here’s a quick comparison of the most popular eCommerce platforms for the POD business model:

Shopify

Shopify is a comprehensive eCommerce platform tailored for businesses wanting full control over their online store. It’s particularly suited for sellers aiming to establish a standalone store and grow their business independently.

Pros:

Extensive customization options for branding and layout
Built-in SEO tools and marketing integrations for driving traffic
Wide range of plugins and Shopify apps for added functionality and scalability
Dedicated support and a large community of users

Cons:

Monthly fees and potential additional costs for plugins or themes
May require a learning curve for new users unfamiliar with eCommerce setup

Etsy

Etsy is an online marketplace focused on handmade, vintage, and unique items. Known for its loyal customer base, Etsy is ideal for new merchants looking to reach buyers interested in artisan goods and creative products.

Pros:

Built-in customer base that lets you easily connect with potential buyers
Low upfront costs and easy store setup
Excellent for small businesses and newbies
Community-focused, helping sellers connect with like-minded audiences

Cons:

Higher competition with similar products in certain categories
Seller fees on every sale, which can impact profit margins
Limited options for store customization and branding

Amazon

Amazon is one of the largest and most trusted online marketplaces, with over 310 million active users. It’s an excellent platform for sellers who prioritize high visibility and rapid sales.

While branding options are limited, Amazon’s scale and customer trust are unmatched.

Pros:

Millions of daily active users
Fulfillment by Amazon (FBA) offers warehousing, packing, and shipping services
High customer trust thanks to Amazon’s reputation for reliability and fast delivery
Tools for inventory management and targeted advertising

Cons:

Fees can be substantial, especially when using FBA or running ads
Limited control over branding and store layout
Less direct connection with customers, as Amazon handles much of the communication and experience

With Printify’s integrations, your products will appear directly in your chosen marketplace. This seamless connection simplifies inventory and order management, ensuring your business runs smoothly across multiple channels if desired.

Step 2: Create your designs

Your sock designs are what make you stand out in a crowded market. Here’s how to create designs that resonate with potential buyers:

Focus on themes and trends – Popular trends in custom socks include personalized designs, nature patterns, retro aesthetics, and even custom pet portraits. Consider who your target customers are and what designs will make them purchase.
Create your socks – Make products using Printify’s Product Creator to easily upload your designs or create unique patterns and artwork from scratch, add text to socks, and generate images with AI.

For more in-depth guidance on sock design techniques, check out how to dropship sublimation socks like a pro, where you’ll find insights on creating vibrant, full-coverage designs.

Step 3: Set up Printify and sync with your store

Once your designs are ready, it’s time to bring your products to life.

Setting up Printify – Start by choosing the types of socks you want to sell from Printify’s Catalog, such as sublimation, crew, or regular socks. Each type offers different benefits, so select the styles that align with your label and audience.
Upload your designs and connect to your store – Printify offers an intuitive setup, seamlessly syncing your designs and orders with your eCommerce store for automatic updates.
Set the right price – Pricing can make or break your sales. Research your competitors and consider offering bundles or multi-pair discounts to increase the average order value. For example, offering a discount when customers buy three pairs encourages larger purchases while giving customers a sense of added value.

Best practices for selling socks online

So, you’ve got your designs ready to rock, but how do you actually get those babies flying off the virtual shelves?

Invest in quality images and descriptions

Use high-quality product photos that showcase your socks in all their glory. Think vibrant colors, clear details, and maybe even some fun lifestyle shots to show off those socks in action. Order product samples to take your own photos – seeing real-life products almost always look better than mockups.

And don’t forget about product descriptions. Use concise language highlighting each sock style’s unique features and benefits.

SEO for your store

SEO (search engine optimization) is the art of making your website and product pages appear higher in search results. Use relevant keywords in your product listings: titles, descriptions, and image alt text.

Consider what people might type into Google when searching for socks like yours, for example, “artsy socks,” “personalized socks,” “funny socks”. Alternatively, use your chosen platform’s search bar to see which keywords rank the highest.

Social media and influencer marketing

Use Instagram and TikTok to showcase your awesome sock designs, connect with potential customers, and build a loyal following. Post pictures and videos, run contests and giveaways, and collaborate with influencers to spread the word about your brand.

What makes a sock brand successful? The sock-sess formula

How do you transform your brand into the next sock empire? It takes more than just a comfy pair of socks – it’s a combination of quality, creativity, and customer-centricity.

Product quality

Find materials that are soft, durable, and breathable. Think cozy cotton blends, moisture-wicking fabrics for athletic socks, or even luxurious cashmere for those who crave a little extra pampering.

Uniqueness in design

In a world of cookie-cutter socks, uniqueness is your superpower. Tap into current trends, explore niche market offerings, and let your creativity shine. Custom pet socks, vintage-inspired patterns, or socks with quirky sayings – the possibilities for small business owners are endless.

Great customer service

Happy customers are loyal customers. Provide exceptional service, respond to inquiries promptly, and handle returns with grace. Proactive communication and a little personal touch can go a long way.

Listen to reviews: Social proof is golden

Encourage satisfied customers to share their experiences and showcase those glowing testimonials on your website and social media. People trust other people, so let your customers talk for you.

Potential challenges and how to overcome them

Scaling your business

As demand grows, use Printify’s order routing to streamline order processing, minimizing the risk of delays. Consider working with multiple Print Providers who can handle many bulk orders and ensure consistency during busy seasons.

To prepare for peak times like holidays, check out Printify’s bestsellers to design products with a proven track record.

Building a scalable customer support system

As your sock business expands, set up a detailed FAQ page covering common queries about sizing, material, and sock care. Using a chatbot to handle frequent questions can also save time while keeping customers informed and satisfied.

Shipping and handling costs

Offer free shipping on minimum orders – Give free shipping when customers reach a specific cart total. This strategy increases average order value and enhances customer satisfaction by adding perceived value.
Incorporate shipping costs into product prices – If possible, include part of the shipping costs in your product prices, allowing you to advertise “free shipping.” This tactic reduces cart abandonment and appeals to buyers looking for better value.
Choose regional production partners – To reduce shipping times and costs, select Printify’s production partners closest to your primary market. This approach minimizes customs fees for international sales and ensures faster deliveries.
Communicate delivery times clearly – Setting realistic delivery expectations is key. Include accurate shipping times on product pages and send automated tracking updates so customers know when to expect their order, reducing customer service inquiries and improving the buyer experience.

Start a sock side hustle and attract customers worldwide

New merchants can sell socks online and open a unique and accessible way to enter the world of eCommerce. From low overhead costs to the opportunity for endless creative expression, socks are the perfect product for starting a small business.

With Printify’s print-on-demand model, sell socks that stand out, customize designs, and reach more customers without the risks of traditional inventory management.

Printify is a low-risk, accessible platform that simplifies production and fulfillment, giving you more time to focus on design, branding, and creating a kickass marketing plan.

FAQs about selling socks with eCommerce

Is selling socks online profitable?

Yes, selling socks online can be highly profitable due to the low production costs, lightweight nature, and constant demand. With a well-defined niche, unique designs, and effective marketing, merchants can attract a steady stream of customers.

Can you make money selling socks online?

Absolutely! Many sellers make money by creating unique, custom socks and reaching buyers through targeted marketing strategies. Platforms like Printify make it easier to start a sock business with little upfront investment and reach a broad audience online.

How to start a sock business with no money?

With Printify and the POD business model, you can create sock designs and sell online through various eCommerce websites, platforms, and Printiy’s Pop-Up Store with no initial investment.

Do socks sell well online?

Yes, socks sell very well online due to consistent demand and their versatility. Custom and unique socks have especially strong appeal, making it easier to find buyers interested in niche designs and styles.

Is it profitable to sell socks?

Selling socks can be very profitable, especially if you drive traffic effectively and offer more styles to attract a diverse audience. Using SEO, social media, and a strong marketing strategy helps reach potential buyers and build a loyal customer base.

Start selling today!

Start designing

The post How to sell socks online – Tips for success appeared first on Printify.

How to sell art online and make money (2025)

Andris Mucenieks — Tue, 22 Oct 2024 09:00:00 +0000

Dive into the world of online art sales and turn your passion into profit!

We’ll cover everything you need to know about how to sell art online and make money, from choosing the perfect pieces and setting competitive prices to creating a beautiful online store and using print-on-demand.

Disclaimer

This post may contain affiliate links, which means we may earn a commission if you make a purchase through those links. This comes at no additional cost to you.

Key takeaways

Multiple platforms, multiple options: There’s no single best place to sell your art online. The best approach is to use various platforms depending on your art style and expertise, target audience, and desired control.
Go digital (even for physical art): Digitize your artwork for online sales and POD services. This opens the door to a wider audience and lets you create prints and merchandise featuring your creations.
Pricing strategy is key: When setting your art prices, consider factors like material costs, time invested, your level of experience, and competitor pricing.
Marketing is crucial: Building an online presence is essential. Use social media, create a website (or artist profile), and engage with potential customers. Consider email marketing and influencer collaborations.
Print on Demand streamlines selling: POD services like Printify handle printing and fulfillment, freeing you to focus on creating and marketing your art. Create a POD store and integrate it with your existing sales channels.

How to make money with art online

Now, let’s explore the step-by-step process to turn your art into a profitable online business.

First, to get some inspiration on how to sell your art online, check out this inspiring video featuring Laura, an artist who’s making a living through online art sales:

Decide what you’re going to sell online

Sell art strategically by considering your ideal buyers, artistic voice, online brand, and where you’ll sell. Other artists, like graphic designers, might find success and complement their income by selling visual assets instead of traditional fine art on other platforms.

Original artwork

While selling original artwork is the most common approach to making money online as an artist, it can also be the most challenging. This applies to a wide range of art forms, from paintings and sculptures to photography, drawings, and digital creations.

Even for established artists, success often hinges on strong online skills, effective networking, and high visibility.

Nowadays, many platforms make it easier to sell art products. Online galleries, art platforms, social media, and website builders provide resources for creating effective marketing strategies and reaching potential customers.

Art prints (reproductions)

Acrylic Prints (Triptych)

Acrylic Prints

Fine Art Prints (Passepartout Paper Frame)

Conveniently sell art prints or reproductions of original art in an online gallery or independently using a print-on-demand service.

Artists who sell art prints on different platforms have increased visibility to an existing audience. However, these platforms can come with subscription fees and commissions that may be steep, especially for new artists.

Merchandise

Accent Coffee Mug, 11oz

Unisex Jersey Short Sleeve Tee

Biodegradable Cases

In addition to custom canvas prints, posters, and reproductions, independent artists can earn money selling customized merchandise like t-shirts, mugs, phone cases, or other items that fit their niche. This merchandise can also be distributed as branding in live events, art fairs, and gallery exhibitions as souvenirs.

Digital art

Both professional and hobbyist artists can create a good source of passive income by selling digital files, downloadables, or printables.

These digital prints range from fine art reproductions for online sales and galleries to printables that meet everyday needs, like graphic elements.

You can also sell your art as NFTs on specialized platforms like OpenSea or Binance, and market it on social networks.

Tip

Our blog has more information about NFT merch and how to sell prints online, as well as more on selling digital art.

Custom art

For centuries, commissions have been a way for artists to earn a living. Today, online platforms like Saatchi Art connect artists with potential clients. Graphic design and illustration commissions often flow through business-focused services.

Be cautious with commissions. Platforms offer contract resources, and reputable institutions can provide samples. Clearly define prices, payment terms, and artist rights through a written contract.
Open communication is key. While clients have a say, detailed contracts set boundaries. Include timelines with checkpoints, approval dates, and deadlines.

Start selling artwork online with Print on Demand

All products

Decide where to sell artwork online

Where to sell art online? Deciding where to showcase your work depends heavily on the type of art you create.

Here’s a breakdown of popular art-selling websites, along with their pros, cons, and what you can sell there:

Platforms for digital art and visual assets:

Best options: Gumroad (includes NFTs), Society6, Redbubble, ArtStation, AdobeStock, Creative Market.
Who is it for? Ideal for digital artists and any graphic designer selling downloadable files, prints, or assets.
What to consider: Each platform caters to a specific audience (e.g., gamers on ArtStation).
Pros: Easy to upload and sell digital files. Some platforms offer print-on-demand services.
Cons: Limited control over branding and pricing on some platforms.
What can you sell? Digital downloads like illustrations, brushes, textures, or stock photos. Some platforms offer print-on-demand merchandise.

2. Specialized art marketplaces:

Best options: Saatchi Art, Artfinder, Fine Art America.
Who is it for? Great for artists with fine art, photography, or established artistic styles.
What to consider: Often caters to a curated audience of art buyers and might require application or jury review. Commissions are around 40% on Saatchi Art and Artfinder, depending on the plans.
Pros: Potential exposure to serious art collectors and a higher price point for artwork.
Cons: Can be competitive and have application fees and commissions. Less control over marketing compared to your own standalone website.
What can you sell? Originals, high-quality prints, and potentially limited edition pieces. Some platforms offer framing and fulfillment services.

3. Art merch marketplaces and platforms

Best options: Fine Art America, Society6.
Who is it for? Excellent for artists wanting to sell merchandise featuring their artwork.
What to consider: Often cater to a broad audience interested in art-related products.
Pros: Easy to upload designs and leverage print-on-demand services for various products.
Cons: Less control over profit margins and fulfillment compared to selling directly.
What can you sell? A wide variety of merchandise, like t-shirts, mugs, phone cases, and home decor featuring your artwork.

Tip

Explore how to sell merch and make money on Spotify on our blog.

4. Website builders and platforms:

Best options: WordPress + WooCommerce, Shopify, Squarespace, Wix.
Who is it for? Perfect for established artists seeking to build their own websites, create an online portfolio, and have complete control over their online presence.
What to consider: Requires technical skills or design expertise (or paid themes) to create a professional website. Handles inventory management and transactions.
Pros: Maximum control over branding and customer experience. Can offer a wider range of products and extensive customization options.
Cons: May require more effort and investment to set up and maintain. Building traffic and establishing a customer base takes more time.
What can you sell? Originals, prints, merchandise, and digital downloads. You have full control over product types and customization.

5. Marketplaces and online retailers:

Best options: Etsy and eBay
Who is it for? Ideal for beginners or artists with more commercial or craft-oriented work.
What to consider: Established marketplaces attract a large audience but can be competitive. Fees and commission structures vary. In some cases, it’s possible to sell art online free of charge.
Pros: Easy to set up and start selling quickly. Large built-in audience and developed marketing features.
Cons: Less control over branding and potentially higher fees compared to dedicated art platforms.
What can you sell? Typically, originals, prints, and merchandise with limitations on customization based on the platform.

Tip

Check out how to start an Etsy shop on our blog.

6. Social media platforms:

Best options: Facebook, Instagram, and Pinterest.
Who is it for? Great for all artists wanting to build a following, connect with collectors, and showcase their work.
What to consider: Requires consistent engagement and content creation to build a successful presence.
Pros: Free to use, allows direct interaction with potential buyers, and leverages the power of social media trends.
Cons: Limited functionality for selling directly (often requires directing customers to another platform).
What can you sell? Primarily for showcasing work and driving traffic to your main sales channel. Can be used for promotion and limited sales (e.g., through Instagram checkout).

So, what is the best website for selling art?

It’s a balancing act. The best sales channel is often a combination of all these options. Consider your artistic style, target audience, and desired level of control when making your choice. Experiment and see what works best for you.

Price and market your artwork and art business

Thriving as an independent artist requires a shift from solely creative expression to becoming an “artpreneur” – a business owner managing a company. This involves mastering how to price your art products, market them, and gain visibility on search engines.

Let’s take a look at some essential points to help you become a successful business owner without losing your artistic focus.

Pricing

Pricing your art can feel tricky. You want to represent your work’s value while attracting potential buyers. Here’s a breakdown of factors to consider and a popular pricing formula to get you started:

1. Know your costs:

Fixed costs: This includes studio rent, supplies (paint, brushes, canvases), software licenses (if applicable), and website maintenance fees (if you have your own website).
Variable costs: These are costs directly tied to a specific piece of art, like the materials used to create it (paint, canvas, frames) and any printing or framing fees if you use a service.

2. Consider your time and expertise:

Factor in the time it takes you to create a piece. How much does your hourly wage translate to for this artwork?
Your experience and reputation as an artist also play a role. As you gain recognition, you can justify higher prices.

3. Research the market:

Look at what similar artists are charging for works of comparable size, style, and medium. This will give you a good baseline for your pricing.
Explore online art galleries and marketplaces to understand current market trends.

4. Flexibility

Offer a range of prices: Attract a wider audience by offering a range of art for different budgets.
Be willing to negotiate: When starting out, be open to reasonable price negotiations, particularly for larger or more expensive pieces.

5. Pricing formula

One popular formula for pricing art is based on the size of the artwork, your material costs, the time invested, and a multiplier reflecting your reputation:

Price = (area of artwork x price per unit area) + (material cost x 2) + (time spent x hourly rate) x reputation multiplier

Area of artwork: This can be calculated in square inches or centimeters.
Price per unit area: The value you assign to your artwork per unit of size. It reflects your experience, style, and the overall value you place on your work. Start with what you find through market research and adjust based on your factors.
Material cost x 2: This ensures you compensate your material costs and factor in a profit margin.
Time spent x hourly rate: Assign yourself a fair hourly wage and multiply it by the time you spent creating the artwork.
Reputation multiplier: As your experience and recognition grow, this multiplier can increase (e.g., 1.0 for emerging artists, 1.2 for established artists, 1.5 for well-known artists).

Tip

Learn more about POD and dropshipping profit margins on our blog.

Marketing

Use all the marketing tools provided by your sales channels that you can manage consistently and adequately to market your artwork, brand yourself, and, ultimately, sell your art.

That includes social accounts that resonate with your customer base, a personal website, a blog, and a YouTube channel. Consider other strategies, such as email and influencer marketing.

Learn from other artists with an online presence, regardless of age and artistic experience. Adapt when necessary, but keep your own voice and originality.
Network and develop relationships within the artistic community. Participate in physical art events and stay in the loop, online and in person.

Tip

Go deeper and explore more on how to start selling art on our blog – from how to make money as an artist to broadening your reach with podcast merch.

Start selling artwork online with Print on Demand

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How to sell artwork online with Print on Demand

Print-on-demand (POD) services offer a fantastic way to sell your art online with minimal upfront investment. With this business model, a printing company (aka “Print Provider”) applies your custom design to the merch only after a customer orders the product from your online store.

This method frees artists from handling inventory and calculating shipping costs, saving more time for creativity and implementing marketing strategies. It also expands an artist’s reach worldwide.

Follow these steps to create a POD store with Printify. Remember, you need a sales channel beforehand.

1. Digitize your artwork

Canvases, posters, and other print-on-demand products have specific design prerequisites such as available colors, print techniques, and measurements. Check Printify’s Design Guide for key requirements and get acquainted with our free merch maker to get the most out of your creations.

Tip

Artists starting in the digital world may benefit from tips on digitizing images.

Also, check out our video tutorials for more actionable information.

2. Connect your own online store

You can create up to five free stores with Printify, add products, and integrate them with your preferred sales channel.

3. Pick and create your products

After you’ve created an online art store, choose your first product in our Catalog and check the Print Providers and the product characteristics. When you decide which to pick, click Start Designing to customize the merch with our Product Creator.

Upload custom designs, create slogans, or use the Shutterstock integration to customize the merch. Preview it, make any adjustments, and hit Save.
Edit the profit margins, prices, and descriptions, and review if everything is alright before publishing the final product.

4. Publish your products

Click Publish to synchronize the product with your online store. Depending on the sales channel, additional tweaking may be required directly on the platform.

Pay attention to any customizations possible on the platforms, as they’ll impact the SEO and your product visibility.

FAQ

What is the most profitable art to sell online?

There’s no single answer to this, as profitability depends on factors like:

Demand: Art that appeals to a broad audience or a specific niche with strong buying power can be profitable.
Price point: Higher-priced originals can be more profitable, but prints and merchandise can also generate good income if priced and marketed effectively.
Production costs: Consider the materials and time needed to create a piece; artwork with lower production costs allows for higher profit margins.

What is the best site to sell my art?

The best site depends on your art style, target audience, and desired level of control. Here’s a breakdown:

For established artists: Consider website builders like Shopify or Squarespace for full control and branding.
For beginners or commercial art: Marketplaces like Etsy or Amazon offer a large audience but potentially higher fees.
For digital art: Platforms like Redbubble or Gumroad are good for selling downloads and some print-on-demand options.
For fine art: Explore curated marketplaces like Artfinder or Saatchi Art, but be prepared for application processes.

How to sell art as a beginner?

Selling art online for beginners, both online and in physical galleries, may be challenging. Check the following tips to make the process smoother:

Start with a strong online presence: Create a professional artist website or social media profiles showcasing your work.
Choose the right sales channel(s): Consider factors like audience, fees, and control level when selecting an eCommerce platform.
Price your art competitively: Research similar artists and factor in your costs and expertise.
Actively market your art: Engage on social media, participate in online art communities, and network with other artists.

What is the most profitable way to sell art?

Selling originals: This can be lucrative but may take longer to sell.
Prints and merchandise: Offer a wider range of products at affordable prices.
Limited edition prints: Create a sense of exclusivity and potentially higher prices.
Building a loyal following: Develop relationships with collectors who consistently buy your work.

How to sell art online for free?

Social media platforms: Showcase your work on Instagram, Facebook, or other platforms to build a following and connect with potential buyers.
Your own website: Create a free website builder and showcase your artwork. However, you’ll likely need paid services for transactions and marketing tools.

Sell prints and merchandise with your own art today

Armed with the knowledge of digitizing your art, exploring online marketplaces, and leveraging helpful tools and platforms like Printify, you’re now ready to thrive in the online art world.

Take your time, cultivate a strong online presence, and watch your artistic journey flourish with the power of the internet.

Start selling online with print-on-demand services

Start selling

The post How to sell art online and make money (2025) appeared first on Printify.

10 best print-on-demand t-shirts to sell (2025)

Vita Stevens — Thu, 17 Oct 2024 09:31:00 +0000

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2022 was a huge year for print-on-demand products, with the humble t-shirt maintaining its rightful place on top of the throne.

Worldwide sales in the t-shirts segment amount to $44.56 billion in 2023 – there’s clearly a high and growing demand for shirts.

Whether your store sells fashion, sports, or t-shirts for kids, some custom shirts will appeal to your customers more than others. And with so many choices, finding high-quality products that ensure high profit margins can be tough. But you’ve come to the right place.

We’ll list the best options, whether you’re setting up your online store for the first time or looking for custom t-shirts to take your print-on-demand business to the next level.

What to look for in a t-shirt

The best t-shirts are comfy, stylish, but also – affordable. Our list contains a good number of those. But if you don’t like any of the ones you see here, you can also look through our Catalog for more.

Look for t-shirts made from soft, comfortable materials like cotton or a cotton blend. Note that shirts made from 100% cotton instead of blends offer the most opaque print.

Print on Demand or do-it-yourself?

Nothing beats DIY projects except when we speak of Print on Demand in an eCommerce setting.

It saves you time, energy, and storage space – among other things. Carrying out your own quality assurance sounds fun only up to the 200th order from your shirt-loving customers.

As a leader in t-shirt printing, Printify offers some of the best print-on-demand shirts available on the market, sourced from popular t-shirt brands. All you need to do is apply your design and list them online – while trusted Print Providers handle printing, packaging, and shipping.

Make it happen today!

Start selling

10 Best print-on-demand t-shirts for your eCommerce success

1. Unisex Jersey Short Sleeve Tee

The retail fit unisex Bella+Canvas 3001 shirt is made from 100% cotton and available in 100 colors – yes, literally. It’s light as a bunch of feathers and will provide soft comfort. This shirt runs true to size, is easy to care for, and will maintain its shape and color – wash after wash.

Follow the example of other successful print-on-demand companies by bringing this wardrobe staple to your store.

2. Unisex Heavy Cotton Tee

The Gildan 5000 is perfect for any starting or growing t-shirt business. Made from 100% cotton, this shirt is super soft, offering comfort and durability. Its classic fit and timeless design also make it suitable for any occasion – from a backyard barbeque to the red carpet.

With multiple sizes and colors, you can find the perfect fit and style to suit every customer’s needs.

3. Unisex Softstyle T-Shirt

The staple Gildan 64000 is made from premium quality 100% ring-spun cotton fabric. It’s super soft and breathable, providing maximum comfort to any tee wearer all day long. This shirt is incredibly easy to care for, as it maintains its shape and color even after multiple washes.

Don’t wait any longer to add this tee to your collection for the perfect blend of comfort and style!

4. Unisex Ultra Cotton Tee

One of the best custom t-shirts out there is the solid Gildan 2000. It’s made from heavy and thick 100% cotton – that’s why it’s called ultra. The t-shirt runs bigger than usual and has no side seams, which ensures a clean and unbroken flow.

The thick vintage feel, combined with a wide selection of colors, is a great canvas for your wildest t-shirt designs.

5. Men’s Cotton Crew Tee

The Next Level 3600 is a tee made from 100% combed, ring-spun cotton. It offers a premium fit and is available in a selection of solid colors. On top of that, it’s easy to care for and won’t shrink or fade after running it through the wash.

The shirt’s stylish design makes it perfect for any casual hangout or formal event. Don’t miss out on adding this wardrobe staple to your collection.

6. Unisex Garment-Dyed T-shirt

The relaxed fit Comfort Colors® 1717 is 100% ring-spun, garment-dyed cotton. This type of fabric gives the shirt its soft color and texture. With various sizes and colors, you can easily find the perfect fit and style for your most unique print-on-demand shirts.

Take your custom shirts to the next level by adding double-sided printing to your offer.

7. Kids Heavy Cotton Tee

The 100% cotton Gildan 5000B offers a classic t-shirt fit, making it perfect for everyday use. It runs true to size and is available in various sizes and colors. The collar is curl resistant, and there are no side seams, making this shirt more comfortable for kids.

Start selling print-on-demand shirts for kids in your store if you aren’t already. It will be hard for parents to refuse a thematic t-shirt combo.

8. Youth Short Sleeve Tee

The Bella+Canvas 3001Y is one of the best print-on-demand shirts for kids, made from 100% Airlume combed and ring-spun cotton. This tee features a retail fit, side seams, and shoulder-to-shoulder taping, ensuring it lasts longer. It’s super soft and offers excellent print possibilities, including double-sided printing.

This youth t-shirt is the perfect addition to any kid’s wardrobe and online store – it’s a great way to make your shirts stand out.

9. Kid’s Fine Jersey Tee

The Rabbit Skins 3321 is a soft, comfortable kid shirt made from a lightweight, 100% combed, ring-spun cotton fabric blend. This tee features a classic fit, ribbed collar, and taped shoulders, making it more durable.

Available in a range of bright colors, this t-shirt is perfect for customization with your most colorful designs.

10. Unisex Jersey Short Sleeve V-Neck Tee

The Bella+Canvas 3005 is a stylish and comfortable t-shirt made from a soft, lightweight fabric blend of 100% Airlume combed and ring-spun cotton. This tee has a retail fit with a v-neckline, side seams, and shoulder-to-shoulder taping for added durability.

Available in many colors, this tee is perfect for customizing with any statement design.

Start your print-on-demand business with Printify

Printify is one of the leading print-on-demand services available for creating custom t-shirts and other types of apparel – as well as accessories and home decor – from the comfort of your home.

Once you set up with us, you’ll gain access to quality print-on-demand shirts from popular t-shirt brands for competitive prices.

The Printify platform allows you to create and sell custom products without having to worry about keeping inventory and managing shipping. With a wide variety of products and Print Providers, you can easily create a unique product line tailored to your specific customer niche.

1. Sign up

Register your account and have it up and running within just a few minutes. Gain free access to our print-on-demand services and get charged for orders after your customers place them.

We offer products, fast order fulfillment, excellent merchant support, and plenty blog posts and step-by-step guides like the one you’re currently reading.

2. Find the t-shirt

Browse through some of the most popular t-shirt brands in our Catalog, find your preferred shirts, choose a suitable Print Provider, and add your designs to customizable print-on-demand shirts.

On each product’s page, in addition to a list of Print Providers, you’ll find a product description, a list of key features, a size chart, and care instructions.

3. Create the t-shirt

Tap or click Start designing to start making shirts for your t-shirt business.

Take advantage of our print-on-demand services and the ease of designing with the free Product Creator (previously known as Mockup Generator) – add custom text, custom graphics, create patterns, or use images from Shutterstock to create your stunning designs.

4. Connect your store

Connect with third-party marketplaces and eCommerce platforms to put your print-on-demand products up for sale.

Printify has created automated integrations with some of the most popular sales platforms – you can connect to Shopify, Etsy, WooCommerce, Squarespace, BigCommerce, PrestaShop, Wix, eBay, or even create a manual connection by using the Printify API.

Picked a t-shirt to sell?

Fantastic! With so many great options available, choosing the perfect print-on-demand t-shirt and the right print-on-demand service can turn out to be a true challenge. The good news is that you can add as many shirts as you’d like – there are no limitations on our side.

Consider factors like comfort, durability, size, and color selection on top of print quality, fulfillment time, and competitive prices – and offer your customers a high-quality product that will keep them coming back for more.

Whether you’re just starting out or looking to take your print-on-demand company to the next level, these top t-shirts will make a statement that helps you stand out from the competition.

Bring popular t-shirt brands and unmatched print quality to your shirt business and start selling those shirts with Printify.

Make it happen today!

Start selling

The post 10 best print-on-demand t-shirts to sell (2025) appeared first on Printify.

Etsy marketing 2025. A full strategy on marketing your Etsy store

Andris Mucenieks — Mon, 14 Oct 2024 09:06:00 +0000

Printify + your favorite platform = more sales!

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Your Etsy shop is part of a marketplace with more than 89.1 million buyers in Q1 2022 alone. However, more than 5.5 million active sellers compete on the platform for these potential sales.

There are plenty of rewards for those able to attract and retain customers. But how do you stand out from the crowd and sell? Getting noticed and boosting your Etsy sales will require well-thought out marketing efforts.

Fear not, as this article will teach you how to market your Etsy shop.

You’ll learn how to target the right customer, tweak SEO and content, and use the best marketing tools on your Etsy shop. On top of that, we’ll dive into other marketing techniques to help you make informed decisions.

Disclaimer

This post may contain affiliate links, which means we may earn a commission if you make a purchase through those links. This comes at no additional cost to you.

Let’s cut to the chase – How to promote your Etsy shop?

An Etsy shop can benefit from many marketing tools and techniques to reach potential customers and increase sales.

Know your customer

The first step in your Etsy marketing efforts is knowing whom you’re talking to and targeting the right people most inclined to purchase what you offer.

A target audience is a specific group of individuals with common characteristics or similar interests. Directed ad campaigns should reach this group of potential customers – your product should answer these people’s needs, and they must know that.

How to determine the target audience?

The process starts with research. Use the Stats section in Etsy’s Shop Manager and tools like Google Analytics and Google Trends to gather information on your current and ideal Etsy buyers.

Research for interests and keywords, and then use Google Trends to understand if the targeted inquiries are getting any interest.

For instance, if you sell organic t-shirts, look for that term in Trends and Analytics, and check who’s looking for it, in which country, and in what region. Check the following information:

Demographics – age and gender.
Geography – country, state, city, neighborhood.

The sections Related topics and Related queries offer additional search terms and valuable insights on the people looking for a product or Etsy items similar to yours.

By trying similar keywords and crossing the terms and searches, you may get more information on who may become your new customers, such as:

Interests – preferred music genres, favorite books, entertainment fandoms, sports, hobbies.
Purchase intention – apparel, tools, beauty products, smartphone cases, toys.
Other – profession, education level, income, marital status, number of children.

Pro-tips on researching target audiences

The target customer covers more than just the people who will use the product or the decision-maker who will purchase it. Supporters are people who heavily influence the buying decision, as in the case of children asking parents to buy a toy.

Sometimes a target audience buys the product for a different group. The Old Spice male brand, for instance, advertised targeting women as the market research revealed they’re the group buying the most male hygiene products.

Defining who your target customers are is a continuous process. It requires reevaluating, adapting, and constant monitoring of customers’ behaviors and needs.

Follow your Etsy stats carefully to understand your audience’s behavior to develop and cultivate a positive relationship with your customers.

Finally, take some time to watch our video to learn how to find your niche using Google trends and tools.

Yes, content is still king

A fundamental step in any marketing strategy is to drive as much organic traffic to the website as possible.

SEO and Content Marketing are the right tools for that and work together – good SEO practices don’t redeem bad-quality content. In contrast, excellent content still needs good SEO to be visible.

The Etsy marketplace is a closed environment with specific rules, metrics, and rankings. However, quality content and search engine optimization matter even inside this closed environment, and there are ways to improve it.

Make it happen today!

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Starting fresh on Etsy?

Perhaps you’re a new Etsy shop owner learning how to sell on Etsy, own a small business, or still need to solve urgent issues, like picking and managing products.

Printify, Print on Demand, and dropshipping are tailored for solving such situations with low risk. First, integrating an Etsy shop with Printify is done within minutes. Printify also offers an immense and flexible catalog of high-quality products you can customize with the best prices on the market.

Finally, Printify handles the hassle of storage, managing inventory, and shipment, assisted by first-class merchant support 24/7 and a Help Center.

Integrate your Etsy store with Printify without delay and exponentially increase sales and your Etsy success.

Start your Etsy print on demand business today!

Grow your email database and use it for selling

Email marketing can inform your customer base about new products, updates, blog posts, interviews, promotions, and seasonal publicity.

The resource is very effective for connecting with customers who have already demonstrated interest in your brand. It fosters relationships with potential and return customers and keeps them informed about what your Etsy shop offers. Emails can keep your audience engaged and connected.

Additionally, email listings help your metrics substantially, gathering data and information on what appeals to new and repeat customers and gets them engaged.

Getting subscribers

Firstly, never add an email address to your list without asking for the owner’s consent. That goes without saying – it’s against Etsy policies, illegal in several countries, not to mention it’s unpleasant and unwanted behavior more likely to alienate valuable customers and defame a brand.

Subscribers can opt-in for your newsletter through social media channels, on a dedicated website, or even in-person through traditional paper lists if you have the opportunity to present your Etsy shop products at fairs or other live locations.

Make subscribing as easy as possible. If you own a blog or website outside your Etsy shop, widgets for signing up can be added. Add call-to-action buttons in your Facebook shops. Build relationships with your subscribers through social media and Facebook groups.

Offer customers the option of trading an email address for free products or services. It can be an e-book with expanded content, DIY instructions, exclusive video tutorials, an Etsy promotion, or coupon codes.

Pro tips on email marketing with Etsy

Be careful with spam trigger words, like free, winner, and contest. Use free checkers like Blogiestools or Mailmeteor for up-to-date spam trigger lists.
Be consistent. Email marketing is a strategy to develop relationships and develop data, but also to generate trust. Ensure formatting consistency in a variety of devices and send test emails.

Keep a regular schedule as much as possible. The soft spot of sending email marketing is between no more than one email per week and no less than one email per month.

Use image optimizers to reduce the size of photos. Larger pictures may trigger spam alerts, block your emails, and take longer to load on mobile devices. Also, take the time to edit all alt texts in the pictures to ensure your message is clear and readable if the images don’t load properly.
Review and adapt – After sending some emails, use the available tools and analytics or dedicated email marketing tools such as MailerLite to check which links and content brought more engagement and resulted in conversions.

Observe variants like the size of the photos and how long the text descriptions are, and build on that.

Setup Etsy ads

Etsy ads, also known as promoted listings, are effective when associated with SEO optimization and other Etsy marketing practices.

After optimizing product listings descriptions and SEO, Etsy sellers may start an ad advertising campaign following these steps:

Go to the Shop Manager.
Click on Marketing, Etsy Ads, and Get Started.
If this is the first time setting up Etsy ads, specify your goals as required.
Set the daily budget from a minimum of $1.00.
Click Start Advertising.

Etsy offsite ads

In addition to the promoted listings, Etsy also provides an offsite ads program. Previously restricted to Google Shopping, the program evolved in promoting products selected mainly through the Etsy quality score in search engines and social media platforms.

In the case of conversions, Etsy will charge a 15% fee for sellers with annual sales below $10,000 and 12% for those above that threshold.

Many sellers would consider it a win-win situation as there’s no initial investment or risk. However, Etsy uses cookies for tracking the ads for 30 days. In the case of repeat purchases after a click during that period, the fee will be charged by purchase.

Also, the seller has no say on the products advertised, and only shops below the $10,000 cap can opt out from the program. Opting out is possible via the Shop Manager in the Settings section. Click on Offsite ads and Stop promoting my products.

If Etsy repeatedly advertises some shop product on external platforms, carefully calculate your profit margin, shipping rates, and other fees to avoid potential financial loss in future purchases.

Don’t forget to check our complete guide on Etsy Advertising.

Search engine marketing

Search engine marketing (SEM) places paid ads – or pay-per-click (PPC) advertisements – on search engine results pages. It differs from PPC on social media platforms.

PPC for SEM may consist of small and text-only ads or may include complete product advertisements with pictures, prices, and reviews.

SEM is a cost-effective way of bringing traffic and conversions to an Etsy shop. Etsy offsite advertising includes SEM and advertising on social media pages, but the sellers don’t have a say on what’s advertised.

For those interested in controlling their SEM campaigns independently of Etsy offsite advertisement, the best options are creating an account with Google ads or Microsoft ads (previously, Bing ads).

Even though a higher bid amount may increase the chances of an ad appearing in the search results, paying more is not the most decisive factor for SEM.

The Quality Score is the most relevant factor for displaying a product advertised with PPC in the Google search results.

Google defines it by click-through rate (CTR), the relevance of keywords and ad texts, landing page relevance and quality, and Google Ads account history.

In short, SEM is diverse and complementary to SEO and social media advertising. Still, all forms of advertising share some fundamentals, starting with keyword research and depending on quality content.

Give affiliate marketing a go

Affiliate marketing is an option for expanding the reach of your business and increasing your Etsy sales.

Partnering with a reputable influencer or brand ambassador may impact a shop’s range and sales considerably, as it can benefit from the traffic and trust from these individuals or pages.

Awin manages the Etsy affiliate program. It encourages other websites to refer their users to an Etsy shop. If one of these users purchases in the shop, the website owner will receive a commission of 4% of the order price.

Like the Etsy ads program, Etsy will use cookies to track returning customers and sales and charge an eventual next purchase accordingly. For affiliates, cookies will track for 30 days on the web but seven in the Etsy app.

There’s no need to sign a contract to join the Etsy affiliate program. The shop owner needs to agree to Awin’s terms and conditions. It’s possible to leave the program at any time. Similarly, Etsy can also remove affiliates without short notice.

Stay informed of any changes in the Etsy affiliate program and Awin’s terms and conditions, especially regarding fees.

Also, you can learn more about affiliate marketing latest trends on our blog.

It’s your time to start marketing

This article explained how to market your Etsy shop, including the main marketing strategies recommended for increasing the search ranking, shop traffic, and sales:

Know your customer – focus on the client, and know who your target customer is.
SEO and quality content – improve your Etsy store for SEO and invest in quality content.
Social media marketing – How to promote an Etsy shop on Instagram, Facebook, and Pinterest.
Email marketing – build and sustain relationships, and keep your audience engaged.
Etsy advertising – advertise inside and outside Etsy with PPC ads.
SEM – go further with PPC and control what you advertise on search engines.
Affiliate marketing – partner with reputable influencers and websites and benefit from their reach.

Now you’re well-prepared to develop and implement your e-commerce marketing strategy on Etsy and stand out from the competition.

Go further – always check our blog for updated info about how to get more sales on Etsy and compare strategies on Shopify marketing for inspiration.

Make it happen today!

Start selling

The post Etsy marketing 2025. A full strategy on marketing your Etsy store appeared first on Printify.

20 Best Black Friday and Cyber Monday marketing ideas for a reliable sales strategy

Baiba Blain — Wed, 28 Aug 2024 07:36:00 +0000

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The end of Thanksgiving marks the countdown for the two busiest shopping days of the year – Black Friday and Cyber Monday.

Well-planned marketing campaigns are your ticket to high sales – if you start preparing now, that is.

Most Black Friday marketing strategies are full of classic tactics that have developed over time. But as more people shop exclusively online, you can’t rely solely on good deals and discounts to boost sales and attract new customers.

Try these Cyber Monday and Black Friday marketing ideas to increase your holiday sales and take your online store to a new level.

Black Friday marketing strategies and why they matter?

These two events kick off the holiday shopping season.

Online shoppers worldwide mark them in their calendars and browse online stores and marketplaces for amazing deals – it’s a fantastic chance for you to lure in tons of potential customers and turn your small business into an eCommerce empire.

In 2023, shoppers spent $9.6 billion on Black Friday deals and $12 billion on Cyber Monday sales.

Join in on the fun this year and grab your share of this multi-billion dollar event with clever Black Friday and Cyber Monday campaigns.

Nine out of ten shoppers globally turn to online retailers during the Black Friday season.

Prepare your store on time, inform customers about upcoming deals, and drive sales throughout the holiday season.

Top product categories during Black Friday sales are apparel and accessories (50%), toys (31%), gift cards (27%), books and video games (24%), and electronics (23%).

The beauty of being a print-on-demand (POD) merchant is that you can customize almost anything in all these categories to fit the right target audience.

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20 Black Friday and Cyber Monday marketing ideas

Let’s look at 20 ideas you can try this holiday shopping season. Choose the right marketing strategy for your business to turn those on-the-fence shoppers into paying customers and generate sales throughout the holiday season.

1. Start planning your marketing campaign early

Even though Black Friday falls on November 29 this year, online shoppers start searching for deals in late October – so be prepared.

Advertise Cyber Monday promotions with consistent updates throughout November, using social media posts and email newsletters to alert customers about promotional discounts ahead of time.

2. Decorate your store and create a dedicated landing Page

A landing page is an informative section in your eCommerce store that showcases specific products, events, and marketing campaigns. It informs your visitors about offers, upcoming sales, and one-of-a-kind deals.

Make sure to update your landing page with banners, advertisements, background themes, and other important elements that catch the eye and promote your upcoming Cyber Monday and Black Friday sales.

3. Engage your social media followers

Most retailers organize their social media posts before their promotional campaigns start so they can generate traffic and create buzz.

Popular social media channels like TikTok, Instagram, and Facebook are great for Black Friday promotions. They let you interact with your followers, reach a global audience, and snag more sales.

Post interactive reels, videos, and images to ask questions, feedback, suggestions, and ideas from your community.

Quick tip

Consider adding a countdown timer to your posts and stories. This creates urgency and anticipation, encouraging your followers to take action before time runs out on your Black Friday sale.

4. Create irresistible deals

Black Friday and Cyber Monday are all about compelling deals that people anticipate worldwide. Flash sales and irresistible discounts are at the core of this shopping event, so implement them into your Black Friday marketing strategy.

Offer an exclusive deal with certain products, a special discount when customers spend a specific amount, or an overall Black Friday sale for your entire inventory.

5. Promote special offers via email marketing

Black Friday email campaigns are one of the most foolproof ways to keep your potential and loyal customers invested.

Time your Black Friday marketing emails to go out at strategic times that will encourage shoppers to head to your site. Your emails should be straight to the point, with a value statement and call to action (CTA) button visible upon opening the letter.

Offering early access deals to email subscribers can create a sense of exclusivity and urgency, prompting quicker responses from your customers.

For more email marketing tips and tricks, check out our article on creating a mailing list for your online store.

6. Upsell and cross sell

No list of Black Friday campaign ideas would be complete without upselling and cross-selling. This marketing strategy tempts shoppers to upgrade their purchases.

Display complementary items or upgraded versions of their selected choices at discounted prices. This will increase the overall order value and generate customer satisfaction throughout the Black Friday weekend.

Create gift guides highlighting these products or upgrades to help holiday shoppers quickly find the perfect gifts and add more to their carts. Publish these guides on your socials and blog, and create social media ads to drive traffic to your store and increase online sales.

7. Attract new customers with product bundles

Spare your customers the trouble of pairing up items themselves by offering ready-made bundle deals as a part of your Black Friday marketing campaign.

Put together products that complement each other and add them to a package deal at a very tempting price. Display them on your eCommerce stores as one-of-a-kind Black Friday deals to create a feeling of exclusivity.

It’s a great way to showcase and offer your target audience more products at a great price.

8. Offer exclusive deals with limited discounts

Black Friday is a frantic period both online and in brick-and-mortar stores. Use this urgency, FOMO (fear of missing out), and desire to find a good deal to your advantage.

Create limited Cyber Monday offers to gamify the shopping experience, encouraging consumers to compete for the best deals and increasing the average order value.

This is where newsletters, social media posts, and other repeated media mentions of sales come in handy. Offer limited-time exclusive discounts that expire just as Cyber Monday closes to potentially skyrocket your user traffic.

9. Offer free shipping

Offering free shipping is a powerful motivator for 49% of online store shoppers and can significantly increase your Black Friday sales.

Implement conditional free shipping to encourage higher cart values, such as offering free shipping on orders over a certain amount or selected high-price items. Promote this offer in your marketing channels to pique interest and encourage impulse purchases.

By strategically using conditional free shipping, you can increase conversions while maintaining profitability during your Black Friday campaigns.

10. Set up cart abandonment emails

Abandoned online shopping carts are a drastic sink in sales. Nearly 80% of carts were abandoned daily during the Black Friday event period in 2022.

This issue may arise from pricey shipping rates – the most common factor – undecided shoppers, better competitive rates elsewhere, or window shopping.

Regardless of the reason, creating automated abandoned cart emails can bring buyers back to the page they left, increasing your chances of closing the deal.

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11. Encourage customers with a free gift or coupon

Build shopper loyalty by offering a free gift or coupon during your Black Friday promotions. For small business owners, this strategy can effectively target customers who appreciate personalized touches. Once a customer completes their purchase or interacts with promotional content, reward them with a coupon code or a small gift.

These gifts don’t have to be extravagant – unique packaging, downloadable content, or product-specific accessories can create a memorable shopping experience. Coupons, on the other hand, add an exclusive feel, encouraging customers to take action.

12. Make an interactive experience

Incorporate fun and interactive experiences into your Black Friday advertising ideas to truly engage and captivate online shopping enthusiasts.

One effective method is using discount wheels, where customers spin to win discounts, irresistible deals, bundles, or even a generous gift card value. This gamified interaction adds anticipation and excitement, so customers fill their carts up and spend more.

Another idea is using strategically placed pop-ups to showcase mega deals, limited offers, holiday promotions, and coupon codes, creating a sense of urgency that encourages immediate purchases.

Enhancing the shopping experience with these interactive elements can boost participation and drive sales during the holiday season.

13. Use hashtags

Here’s a Black Friday marketing idea you don’t want to overlook – hashtags. Use them in promotional social media posts and add them to quotes, titles, and announcements about your sales to help even more customers find your store.

Use specific hashtags for your Black Friday and Cyber Monday campaign, including:

#ShoppingDay

#BlackFridayDeals

#BlackFridaySale

#CyberWeek

#BlackFriday

#CyberMonday

#Shopping

#BlackFridaySpecial

#BlackFridayShopping

#CyberMondaySpecial

#CyberMondayDeals

#SuperSale

Add other hashtags relevant to your brand and recent trends, but don’t use so many that they’re spammy or intentionally mislead customers.

14. Don’t forget about customer satisfaction

To secure the Black Friday traffic rush ahead of time, you must bring value and develop VIP customers.

Engaged existing customers will promote your brand to friends and family, provided their efforts are rewarded.

Many brands reward shoppers with discounts, early releases, gifts, and coupons if they leave testimonials, subscribe to newsletters, make large purchases, or create media content reviewing or showing off products.

Include user-generated content in your Black Friday marketing strategy to maximize sales, build a trusted brand identity, and gain loyal customers.

15. Try paid ads

Paid advertising is one of the most popular ways for an online business to promote its brand, products, and unique sales.

It’s a direct and immediate way to gain visibility and attract new audiences. But do keep in mind that of all Black Friday and Cyber Monday campaign ideas, this one will require a budget.

Strategically run displayed ads on Google, Instagram, and other popular channels to reach the right audiences and encourage them not to miss out on epic deals this Black Friday.

16. Partner with influencers

Influencer marketing may be one of the best Black Friday promo ideas. It’s a big opportunity to promote your products to a global audience of potential buyers.

92% of businesses say their influencer marketing strategies are paying off, so consider using them for your seasonal sales.

Influencers offer authentic promotions for your products and sales to a dedicated following in any market segment you want or need. It’s an excellent way to expand your brand’s reach and generate more sales during the biggest shopping events of the year.

Partner with content creators who align with your principles and brand values, as many customers make purchasing decisions based on the trustworthiness of who’s promoting the products.

17. Partner with other brands

Another great Black Friday marketing idea is co-branding. Team up with brands that share your values and promote each other’s sales for a win-win deal!

Co-branding means you share your audiences, budget, resources, and ideas. When two businesses come together, it raises the credibility and customer loyalty of both participants, further maximizing your sales potential during the Black Friday weekend.

18. Reward loyal customers

When developing your Black Friday campaign ideas, don’t focus solely on the potential customers you’re about to attract. Remember the loyal existing customers who have already purchased your goods and might return for more.

Reward them with well-deserved recognition and gratitude by offering discounts, early-access deals, gift guides, and sneak peeks into your upcoming sales.

This is one of those Black Friday marketing tips that will help you gather positive feedback, harness customer loyalty, and maximize your sales by reminding your devoted customers how much they matter.

Check out our gift guides to help you prepare your own:

– Best eco-friendly gifts

– Top 25 best friend gifts

– 30 Awesome Christmas gifts for women

19. Design a Black Friday / Cyber Monday contest

When you’re done with your gift guide, head over to social media to post contests and challenges for your followers. This Black Friday marketing strategy will spread the word about your brand and promotions and generate loyalty through engagement and fun prizes.

Spark excitement with an unboxing challenge, Cyber Monday scavenger hunt, Black Friday trivia, and other fun contests. This will attract the attention of potential shoppers, drive social sharing, encourage user-generated content, and spread the word about your brand and promotions.

Just make sure to offer a valid prize that’s worth engaging for. People love to get free products, discounts, and wonderful deals – and you can offer all of them without breaking the bank.

20. Extend your offers for the whole Cyber Week

We’ve mentioned that Black Friday, Cyber Monday, and the two weeks that follow Thanksgiving weekend are somewhat interchangeable. Your Cyber Monday promotion ideas are just as relevant for Black Friday and vice versa.

Top discounts happen during Cyber Monday, but customers still provide significant traffic into the December holiday season. Extend your Black Friday promotion ideas to get as much profit as possible from your hard work and planning.

FAQ

What are the best Black Friday marketing ideas?

The best Black Friday marketing ideas include creating irresistible deals, offering early access to loyal customers, engaging followers on social media, and designing a dedicated landing page. You can also upsell and cross-sell, sell product bundles, and offer deals with limited-time discounts to maximize sales.

How do you attract customers on Black Friday?

Use clever promotions, sales, banners, pop-ups, discounts, and strategic email marketing to attract customers on Black Friday. Advertise your deals through social media and ensure your store is visually appealing and easy to navigate. Early access offers and countdown timers can create urgency, enticing customers to shop sooner.

How do businesses promote their Cyber Monday deals?

Just as you would with a Black Friday sale, you can spread the word about your exciting Cyber Monday deals by creating early bird discounts, great deals, fun contests, or challenges with prizes your buyers might want.

Send out emails, bedazzle your storefront, and don’t forget about social media. Interact with your customers to expand your brand reach and generate feedback around the Black Friday and Cyber Monday shopping season.

How can I boost Black Friday sales?

Offer conditional free shipping, create limited-time offers, and use countdown timers to build urgency. Use upselling and cross-selling strategies, provide exclusive deals to loyal customers, and keep customers engaged through social media and email marketing.

How do I make a Black Friday offer?

Focus on creating significant discounts, bundling products, or offering exclusive, limited-time deals. Use clear, concise messaging in your promotions, and ensure your offer is visible across all marketing channels, including email, social media, and your website.

What sells the most on Cyber Monday?

Similar to Black Friday, the Cyber Monday bestsellers list begins with electronics (with 79.4% of men shopping for TVs, gaming consoles, and other exciting products). Clothing and accessories take the lead among women at 63.6%.

How should I market for Cyber Monday?

Market Cyber Monday by extending your Black Friday promotion, offering exclusive online-only deals, and using targeted ads to reach specific audiences. Enhance the shopping experience with interactive elements like discount prize wheels or pop-ups, and maintain engagement through email and social media marketing.

What gets cheaper on Cyber Monday?

On Cyber Monday, electronics prices tend to drop significantly, especially TVs, laptops, and gaming consoles. Apparel, home goods, and beauty products are also usually discounted.

What are three common purchases on Cyber Monday?

The three most common purchases on Cyber Monday are electronics (like laptops and gaming consoles), clothing and accessories, and home goods, such as kitchen appliances and decor.

Black Friday and Cyber Monday advertising ideas: Conclusion

Set your business up for success by working on some Black Friday ideas before the holiday season sneaks up on you. Evaluate which tactics will help you reach your target audience and encourage customers to buy more from your store.

Once you choose your marketing strategies, you can adapt them to foster a truly unique shopping experience for your customers this holiday season.

When creating a Black Friday and Cyber Monday marketing campaign, remember to:

Prepare at least a month in advance
Define your customer base and niche
Offer multiple types of discounts
Upsell and create bundle deals
Set up Black Friday and Cyber Monday email marketing campaigns
Use holiday sale-related hashtags to drive traffic
Optimize and decorate your store page for the season
Use relevant trends, statistics, and data to support your strategy
Support loyal consumers and facilitate follow-up engagement
Research your competition
Host fun contests and challenges
Run paid ads
Partner with influencers and other brands
Take advantage of the entire sales week

With the right marketing strategy, your Black Friday and Cyber Monday campaigns can be a raging success. So take notes, take action, and start promoting!

Make it happen today!

Start selling

The post 20 Best Black Friday and Cyber Monday marketing ideas for a reliable sales strategy appeared first on Printify.

Shopify marketing 101: Personalized campaigns and other strategies to promote sales

Andris Mucenieks — Tue, 11 Jun 2024 06:59:00 +0000

Printify + your favorite platform = more sales!

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Shopify is the leading eCommerce software provider in the United States.

The competition between eCommerce businesses for the spotlight is steeper than ever. To target customers and promote your online store, you must develop a thorough Shopify marketing strategy.

In this article, we’ll discuss techniques for increasing sales, including segmentation, email marketing, paid advertising campaigns, social media, influencer marketing, automation, and affiliate marketing, with expert tips on best practices.

How to drive sales with Shopify marketing

Many Shopify store owners learn marketing on the go. While some succeed this way, poor planning can lead to complications.

We’ll introduce several steps and marketing tools to promote your Shopify store and grow your business into a self-sustaining enterprise.

1. Establish your Shopify marketing strategy

As you develop your Shopify marketing strategy, define your primary goals: who you want to reach, how you’ll track your progress, and what you’re willing to spend.

Take time to map out the following:

Goals – Will your store be a side hustle or a potential replacement for your primary income source?
Target customers – Identify your ideal audience and the niche you want to cater to.
Key performance indicators (KPIs) – Gather data on keywords, trends, and numbers to help you measure your progress and identify areas that need adjustment.
Quality content – Plan your content strategy based on your audience’s response. Establish a calendar and follow it, evaluating and adapting as needed.
Marketing channels – Where will your new customers find you? It could be a website, blog, or social media. It’s ideal to be present on more than one platform.
Budget – Plan and track your spending on hardware, software, plans, apps, sample orders, and staff.

2. Set up customer segmentation

Understanding your customers is key to a successful Shopify marketing strategy. Identify distinct groups within your audience and tailor your messaging and offers to meet their preferences.

Shopify offers an innovative customer segmentation tool, ShopifyQL, to help with this.

It lets you automatically group customers into segments based on specific criteria and automates tasks according to the segments.

Group customers by location, email address, or based on unique behaviors like the amount spent or their purchase frequency. This lets you personalize offers and better reach your target audience.

Expert tip #1

Take advantage of the Shopify Customer Segmentation tool when starting your store.

This helpful tool lets you easily group your customers based on common characteristics. Want to make a campaign targeting your subscribers in the US who haven’t made a purchase? Go right ahead. Want to create super-targeted marketing campaigns for your subscribers in California who’ve placed at least two orders in the past year and spent over $100? No problem – create any segment you want. Pair this with your marketing efforts, and you’ll be on your way to success.

Ryan Temsamrit, Digital strategy expert

3. Create email marketing campaigns

Email marketing is an effective and affordable communication channel that gives you full control over the content, distribution, and timing. Just ensure you’re only obtaining email addresses and sending messages to customers who have consented.

There are three main kinds of email marketing messages:

Transactional emails update customers on their purchases (order confirmation, shipping details, surveys). They also offer upselling opportunities by suggesting related products, compatible accessories, or gift ideas.
Promotional emails are used for upselling, new product announcements, and regular newsletters. Send these emails to segmented customer lists and customize them for seasonal campaigns or limited-time discounts.
Lifecycle emails are triggered by specific actions or criteria, like an abandoned cart.

Check out our expert tip on the best email marketing strategy for Shopify:

Expert tip #2

Did you know that 99% of email users check their emails daily? Build your contact list ASAP to have a highly convertible audience before you know it. Shopify Email is one of the go-to Shopify apps for your email marketing needs. And the best part? You can send up to 10,000 emails each month for FREE!

Ryan Temsamrit, Digital strategy expert

The Shopify email app offers:

A drag-and-drop editor and customizable templates to design emails that promote your Shopify store.
Compatibility with Shopify automations.
Pre-built templates and custom workflows.
Centralized email marketing management, including design, automation, and analytics.

4. Practice SEO-driven content marketing

Search Engine Optimization (SEO) is the use of relevant keywords in your content to improve your website’s ranking in search results. Applying content marketing and improving your Shopify SEO ranking are the best ways to increase organic traffic to your online store.

Quality content establishes your reputation and helps Google searchers find you. This includes blog posts, tutorials, podcasts, or videos containing relevant keywords.

Content doesn’t have to be strictly sales-focused – it can be anything related to your products or niche. Include it in social media posts, your website, or emails to attract your target audience. Encourage comments on your blog to boost engagement and inspire user-created content. With permission, feature user-generated content on product pages or share it on social media for extra reach.

Research keywords your audience searches for and make content they’ll like. Update your product descriptions with relevant details and meta descriptions to increase your Shopify store’s discoverability.

5. Advertise on Google and social media

To maximize your Shopify store’s full Google potential, create a Google Merchant Center account. Next, go back to Shopify, install the Google Channel app, and choose Google as a sales channel in the Shopify admin. Then, connect to your Google Merchant account.

All the configuration is done in the Google sales channel setup, where the products should be selected. Changes made to Shopify products will automatically sync with Google.

Fill in your product data carefully, observing SEO, keyword research, and Shopify’s recommended image sizing to improve your listings’ visibility and promote your Shopify store before spending on ads.

Google provides paid and free listings for Shopify users and eCommerce stores.

Paid listings

Google Smart Shopping is a paid advertising solution within Google Ads. Product information is synced directly from your Shopify store, allowing Google to automatically create and display ads across various platforms (Shopping, Search, Image, Lens, Gmail, and YouTube).

All order management is handled in Shopify when customers purchase products through these platforms. Smart Shopping integrates with analytics, using the collected data to enhance your ads for maximum impact.

Free listings

Google’s free listings are displayed alongside paid ads but are only available in fewer than 50 countries.

Social media marketing

Products on Shopify can be shared through synchronized social media posts on Facebook and Instagram. Users can navigate and buy directly from social platforms by clicking on posts and using one-click checkout without leaving the sites.

Selling Shopify store products on Facebook and Instagram is free since all Shopify plans include this channel integration. The Shopify admin manages orders and payments.

Disclaimer

As of April 24, 2024, shops in the US that do not have Facebook or Instagram checkout activated (meaning they use messaging-based checkout or checkout on their own website) will no longer be accessible. As a result, features associated with these shops, like product tagging in posts and creating new custom and lookalike audiences from shop visitors, will be discontinued.

Advertise Shopify products on Facebook through single or carousel ads. Carousel ads include up to five products, allowing them to display collections or tell visual stories. This format encourages customers to click and explore.

Paid advertising, which includes Shopify Facebook and Instagram advertising, can be set up either in the Facebook Ads Manager within the Shopify admin interface or directly through the Meta Business Manager on Facebook and Instagram.

Set your daily ad budget, precise targeting, and the period the post or product will be advertised.

Expert tip #3

There are three common paid ad misconceptions when people start promoting their products on Google, Facebook, and Instagram:

1. “Paid advertising will bring immediate results.” You must thoroughly plan, test, and optimize your ad campaigns to generate serious results. Be patient, stay focused, and don’t give up.

2. “Paid search is the answer to all of my problems.” Many people waste money on advertising to drive traffic before they know the real issues. Closely examine your business or website and be honest with yourself.

3. “Paid advertisement doesn’t require much of an investment.” Facebook, Instagram, and Google Ads can cost as little as $5 a day, but that doesn’t mean you should expect big results. A campaign’s success will rely heavily on the budget.

A strategic paid advertising campaign will build brand awareness and increase sales. Many resources can help you learn more about digital marketing strategies, but getting help from a professional in the Printify Experts Program is an excellent idea!

Ryan Temsamrit, Digital strategy expert

6. Start a customer loyalty program

A positive customer experience results in happy, repeat customers. The largest revenue share comes from returning satisfied customers, which loyalty programs encourage.

A loyalty program provides rewards like discounts, coupons, program points, exclusive products, free shipping, and free products.

A customer loyalty program helps you:

Retain your existing shopper base and convert new customers into repeat customers.
Identify, target, and win back lost customers.
Improve segmentation and data by identifying the most loyal customers.
Find possible brand influencers and create a referral program.
Develop a Shopify affiliate marketing strategy that benefits from organic traffic and influencer followers to attract more customers.
Stand out among the competitors.
Reducing advertising costs.

There are several Shopify apps for loyalty programs.

Choose one that offers the following features:

Promotional and personalized offers.
Sharing in several sales channels, including social networks.
Reliable 24/7 support.
Several plans.

Here are a few customer loyalty program apps:

Growave: Loyalty, Wishlist, +3. This app offers loyalty programs, wishlists, and customer reviews associated with Google Shopping. A free plan is available, and paid plans range from $49 to $349 per month.
UpPromote: Affiliate Marketing. This tool facilitates referral and affiliate programs. The app automatically generates affiliate links and coupons. It has a free plan with basic functionality and paid plans ranging from $29.99 to $199.99 per month.

Expert tip #4

Smile: Loyalty and Rewards by Smile.io is a well-designed, robust loyalty program that helps you create an emotional connection with your audience, retain existing customers, attract potential new customers, and drive higher profits.

Ryan Temsamrit, Digital strategy expert

7. Display customer reviews in your Shopify store

Customer reviews are social proof of your brand’s quality. They reassure other potential buyers of your trustworthiness and encourage sales. Reviews increase customers’ engagement with your Shopify store and each other. The Shopify Product Reviews app is the free, standard app for Shopify stores. It supports Google-rich snippets and structured data, adds aggregate review scores, displays them in Google, and increases organic traffic.

Expert tip #5

Use Loox Product Reviews & Photos by Loox to display reviews. Social proof is more important than ever. The majority of consumers only make a purchase after checking reviews and will spend more on stores with positive reviews. Loox has everything you need in a review app, including a modern look and feel.

Ryan Temsamrit, Digital strategy expert

8. Use Shopify automations

Built-in Shopify automations, available with the basic plan, let you automate many repetitive tasks, saving you time and resources. Set any marketing automation for Shopify with simple trigger conditions and ready-to-use templates.

The Shopify Flow app, available in Shopify paid plans, offers more extensive automation and integration with several apps.

Schedule automations for specific triggers or events. They often activate multiple actions simultaneously, like updating customer groups or launching email campaigns.

For example, you could set up a Shopify automation to send winter sports email campaigns in December to customers living in Northern Hemisphere locations. Customer groups are automatically updated, so if someone moves from a warmer climate to a winter sports region, they’ll receive emails targeted toward colder areas.

Other examples of common automations are:

Scheduled sales, product releases, or promotions.
Discounts applied at checkout according to customer location, the order total, or the number of products.
Notifications sent to security teams about suspicious transactions and flagged customers or locations.

9. Review Shopify’s reports and track KPIs

Tracking the progress of your Shopify marketing campaigns helps you adapt your marketing strategies when necessary.

Metrics will inform you which products are selling and which are not, who your Shopify store visitors are, and how well your campaigns are reaching their targets. Many metrics can be tracked with Google Analytics and Shopify’s built-in analytics tools.

Expert tip #6

The most important KPIs to track are sales, site traffic, and conversion rate. These broad, high-level KPIs give you a better sense of your Shopify store’s overall performance. You should also monitor low-level KPIs like profit margins, average order size/value, and cart abandonment rate to get a more detailed view of your store’s performance.

Ryan Temsamrit, Digital strategy expert

Use Shopify and Google Analytics to keep track of:

Social media follower count and user engagement
Traffic sources for different channels and devices
The total and average number of clicks
Time spent on the site and average session duration
Returning vs. new visitors
Bounce rate (the number of visitors that leave your site after viewing only one page)
Affiliate marketing performance
Pay-per-click (PPC) traffic

10. Level up with Shopify’s educational resources

Shopify offers many educational resources to keep you updated.

The Shopify Help Center and Support cover everything related to Shopify’s products and platform. The Help Center is open to external access and has plenty of internal links and a functional search system. Support is only available to Shopify users.
The Shopify Blog provides content beyond the internal Shopify information base, including content on eCommerce, marketing, design, product creation, and entrepreneurship.
Shopify Learn offers curated educational material, like tutorials, courses, and webinars, prepared by Shopify’s team or partners.

You must have a Shopify Account to access Shopify Learn. You can access it with a Shopify free trial, but you’ll need a paid Shopify plan to continue using the resource once the trial ends.

Check the competitors often and learn their strengths and weaknesses. For inspiration, look at our list of the best Shopify clothing stores.

11. Use third-party apps to reach your goals

Customize and expand Shopify marketing features through proprietary and third-party apps. The Shopify app store is unbeatable when comparing Squarespace or BigCommerce, offering over 900 marketing and advertising-related apps.

There are some things to consider when adding apps to your Shopify store:

Plan for additional costs – There are many free Shopify apps, but some require subscriptions to unlock advanced features. Subscription fees for many apps will add up.
Multifunctionality – If you decide to pay for an app, look for those offering more functions. Earlier, we mentioned Grove, an app that facilitates customer loyalty program options, customer reviews, and wishlists. There’s also UpPromote, which lets you create a referral program or a Shopify influencer marketing strategy with affiliates.

Necessity – Every addition to your Shopify store should be functional. Otherwise, it will consume resources and slow your page loading time, worsening the user experience and negatively impacting your SEO.

Expert tip #7

It’s easy to get lost in the vast selection of apps in the Shopify App Store. Here are two of the best Shopify marketing apps:

1. AVA Trust Badges, Sales Pop‑up by AVADA – The customer is everything, so focus on what they need to see before purchasing. This app has many social proof features, but the most popular is the Sales Pop-up.

2. Bulk Product Edit & CSV import by Hextom –This app is a time saver. It lets you edit just about any detail for your products in bulk, freeing you to spend your valuable time on other higher-priority tasks to help your business succeed.

Ryan Temsamrit, Digital strategy expert

Finally, we recommend checking out these apps, too:

Social media – Establish a presence on Pinterest or TikTok to reach other potential customers and demographics beyond Facebook and Instagram.
Spotify for Artists – Advertise on one of the largest media streaming services and sell Spotify merchandise through Shopify.
Printify – The best app for Shopify stores using Print on Demand.

Printify will connect your eCommerce store to a worldwide network of selected Print Providers. Integrate your Shopify store with the Printify app or directly from Printify’s website, gaining access to the most extensive product Catalog in the industry. Printify handles all fulfillment and logistics, freeing you to focus solely on promoting your Shopify store.

We posted an article on what to sell on Shopify to give you some inspiration. Learn more about Shopify dropshipping and how to create your Print on Demand store for free on our blog.

FAQ

What is Shopify marketing?

Shopify marketing is a suite of tools, strategies, and integrations within the Shopify platform. It helps store owners promote their products across various marketing channels like social media, search engines, and content marketing. The goal is to drive traffic, attract potential new customers, boost conversions, and foster customer loyalty.

Is Shopify marketing worth it?

Yes! An effective Shopify marketing strategy is essential for the success of any store on the platform.

It provides:

Increased visibility
Greater brand awareness
Stronger customer relationships
Higher sales
Integrations with social media, email marketing, and analytics tools

However, the success of your Shopify marketing strategy largely depends on how well you use these Shopify marketing tools.

Which type of marketing is best for a Shopify store?

The “best” Shopify marketing strategy depends on your business type, products, target audience, and marketing budget. Try a mix of different tactics to see what works.

Foundational – Start strong with SEO and content marketing to build long-term traffic to your Shopify store.
Nurturing – Email marketing is excellent for fostering loyalty and repeat purchases.
Audience-specific – Focus on paid advertising and social media efforts where your target customer spends their time online.

How does Shopify attract customers?

Shopify helps attract customers through various tools and features designed to enhance the visibility and engagement of your eCommerce site.

Include these elements in your Shopify marketing strategy:

SEO tools – Use Shopify’s built-in SEO features to help you write product descriptions so your store ranks well in search results.
Shopify blog – Publish relevant content that attracts visitors through organic search.
Social media integration – Easily connect with social media platforms to sell and advertise directly on these channels.
Shopify email – Create and send email sequences to nurture leads and convert them into customers.
Discount code and coupon creation – Offer promotions to increase sales.
Analytics and reporting – Refine marketing strategies using insights into customer behavior and campaign performance.
App store – Access many third-party apps for marketing automation, customer loyalty programs, and more.

Marketing with Shopify: Key takeaways

Well-thought-out Shopify marketing strategies will help you reach your target audience, increase customer engagement, promote your Shopify store, and increase sales.

In short, these are central components for establishing your Shopify marketing strategy:

Customer Segmentation
Email Marketing
SEO-Driven Content Marketing
Advertising on Google, Facebook, and Instagram
Customer Loyalty Programs
Showcase Customer Reviews
Automation
Tracking KPIs
Educational Resources
Third-Party Apps

Now, it’s time to apply what you’ve learned. Use our tailored Shopify marketing strategies to promote your store, launch a customer loyalty program, and succeed in your online business.

Start your own Print on Demand business!

Start selling

The post Shopify marketing 101: Personalized campaigns and other strategies to promote sales appeared first on Printify.

25 Halloween marketing ideas for your store

Baiba Blain — Mon, 04 Sep 2023 05:37:00 +0000

Create custom designs that sell

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Halloween is creeping up fast, and it’s the perfect time to conjure up some spooktacular marketing magic for your store!

Whether you’re brewing up a Halloween sale or looking to engage your audience with eerie excitement, we’ve got you covered. Check out these 25 Halloween marketing ideas that will have your customers buzzing and transform your store into a hub of Halloween spirit and spooky success.

Disclaimer

This post may contain affiliate links, which means we may earn a commission if you make a purchase through those links. This comes at no additional cost to you.

Key takeaways

Plan for Maximum Impact. Start your Halloween marketing campaign early to capture the attention of early-bird shoppers and increase your visibility well before October 31st.
Engage With Festive Content. Use Halloween-themed products, promotions, and content like customized items and interactive games to attract and delight customers.
Use Social Media and User Participation. Encourage user-generated content and run social media contests to increase brand visibility and foster a community spirit.
Implement Strategic Offers. Use time-sensitive deals, flash sales, and themed loyalty programs to drive urgency and reward customer loyalty.

Grab sales opportunities with Halloween promotions

Halloween is no ordinary holiday – it’s a financial powerhouse.

In 2023, Americans alone spent an astonishing $12.2 billion for the spine-chilling festivities.

But this holiday is not just US-based. It’s steadily gained popularity worldwide, with the most impressive spending happening in places like Germany, France, Japan, Australia, and the United Kingdom.

The UK spent an estimated one billion pounds on all things Halloween, with Australians not far behind with almost half a billion Australian dollars set aside for the spooky season.

These enormous figures highlight the potential to capture a significant share of consumer spending.

Consumer behavior and Halloween trends

Understanding how shoppers interact with Halloween products and where they focus their attention will help you tailor your marketing strategies and product offerings to maximize your success.

How much do people spend on Halloween?

In 2023, Americans spent an average of $108 per person on Halloween. This figure represents a significant opportunity for merchants in the print-on-demand industry, as it highlights the potential for profit if your products and marketing strategies are well-aligned with consumer spending habits.

Where do people shop for Halloween?

Online shopping remains one of the primary avenues for Halloween goods alongside discount stores (40%), Halloween-themed stores, and costume shops (39%). With 32% of consumers opting to shop online for their Halloween needs, having a strong online presence is beneficial and essential.

What do people buy for Halloween events and celebrations?

Understanding how customers spend their money can help you tailor your product offerings and marketing efforts to skyrocket your sales. Use the 2023 top sellers in your designs and promotions cleverly.

Candy. 96% of spooky enthusiasts shopped for Halloween candy, spending a whopping $3.6 billion on chewy, gooey, and chocolatey treats.
Decorations. Halloween-themed decor is a must for 77% of shoppers, raking in over $3.9 billion.
Costumes. Shoppers prepare hard for the trick-or-treating event, spending on average $1.4 billion on kid’s costumes, $2 billion on adult costumes, and $0.7 billion on pet costumes.
Greeting Cards. 35% of Halloween shoppers spent $0.5 billion on spooky-themed cards in 2023.

25 Halloween marketing ideas to spark your spooky promotions

1. Start prepping early

The Halloween season is more than just October 31st. It’s a multi-month event that requires strategic planning and execution. Let’s explore the key periods and strategies for a successful Halloween campaign.

Start 12 weeks out!

Timing is everything. Our data shows that sales for Halloween-related products start picking up 12 weeks before the main event. That means you must have your products, designs, and campaign elements ready by early August.

Why so early?

Because 28.55% of people shop for Halloween in September, and by that time, your marketing and SEO efforts will have boosted your promotions to the top spots on search results.

Not only that. As with every holiday and seasonal celebration, Halloween also attracts early-bird shoppers looking for exclusive deals and custom designs way before the main event.

12.29% of consumers shop for Halloween throughout the year. That’s a significant amount of shoppers to keep in mind.

And they will be the first to spot your early promotions, contributing to your site traffic and rankings, as early feedback can significantly improve your sales. Position yourself with clever Halloween sales ideas to capture these early shoppers who are eager to plan their Halloween festivities well in advance.

2. Offer Halloween-themed products

Offering limited edition products is a proven way to generate excitement in shoppers, and it’s one of the greatest Halloween advertising ideas used by the world’s biggest brands.

The Printify Catalog offers over 900 products ready for your amazing designs. We stock everything from children’s tees to dresses, rugs, tote bags, puzzles, and even kitchenwear.

Add ghouls, goblins, and other spooky characters to make fantastic personalized gifts, costumes, and decorations with a Halloween twist.

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8 sizes 39 colors 17 print providers

3. Halloweenify your store and social channels

Shop owners decorate their storefronts for the look and feel of every upcoming holiday. This generates buzz around your promotion and puts people in the right mood when they open your store page.

Add Halloween-themed elements and spooky fonts to your website and banners to transform your store into a fun shopping experience and increase your Halloween sales.

But don’t go overboard by changing everything. It may be beautiful, but it can also be costly and cause issues with your website – your Halloween promo ideas shouldn’t overwhelm you and your audience.

4. Re-engage last year’s shoppers

Use data from previous years to reconnect with past customers who already know and trust your brand.

Offer them exclusive early access to special promotions, sales, or coupon codes tailored to their interests. Use targeted email marketing and social media to invite them back, making them feel valued and appreciated.

Focusing on these loyal customers and offering personalized incentives can increase engagement and encourage repeat purchases.

5. Greet your customers with a trick or treat

Here’s a neat Halloween marketing idea: delight your shoppers with a surprise deal to generate more sales. Whenever a customer visits your storefront, create a pop-up message inviting them to get a treat – a discount, gift, coupon, or free shipping.

Source: New Look

Consider turning it into a game. Ask your visitors to choose between a trick or a treat. Make one of them free shipping and the other one a discount. It’s a win-win either way.

The younger crowd, especially those under 25, is turning to social media platforms like TikTok, Pinterest, and Instagram for designs and products exuding Halloween spirit. These channels are buzzing with costume ideas, decoration tips, and trending themes, so you should also promote your goods and suggestions there.

Post interactive images, videos, or reels. Ask questions to encourage them to share their opinions, thoughts, experiences, and feedback.

View this post on Instagram

A post shared by Pringles (@pringles)

7. Organize Halloween giveaways and contests

Use social media to promote a fun Halloween contest or giveaway. People are excited to participate in engaging activities, especially when they can win free merchandise. This creates a festive atmosphere and encourages more interaction with your brand.

Here are some ideas for your Halloween-themed campaign:

Halloween Story Contest. The most terrifying story wins.

Source: Kansas City Public Library

Halloween Decoration Contest. Ask people to submit their spooky decorations.
Halloween Costume Contest. The best and scariest costume wins the prize.

Source: The Press

Halloween Menu Contest. Come up with creative food names and Halloween recipes to win a prize.
Pumpkin Carving Contest. The most cursed pumpkin wins the show.
Halloween Pet Photo Contest. The best and spookiest pet transformation wins.

8. Create special Halloween bundles

Halloween is perhaps the best time to upsell and cross-sell. Clients don’t usually buy just one piece of decoration or costume. They need a complete matching set.

Help them by preparing special promo bundles and offering them at a discount. Providing more relevant goods at a lower price will save your clients time and money and help you sell more.

9. Send Halloween gift cards

Send your customers gift cards via email or social media that will become active during your sales campaign. It’s a proven and straightforward approach – a simple yet great Halloween marketing idea.

If you have many local customers and a budget, you may even want to send some physical gift cards to your most generous buyers. Receiving something tangible in your mailbox is always a pleasant surprise.

10. Create a spooky video, song, or blog post

Harness the power of Halloween-themed content to captivate your audience with a spooky video, catchy song, or engaging blog post.

For example, Dior’s Halloween video featuring Bella Hadid showcases how a well-crafted art piece can make a significant impact. In this campaign, the video combined eerie visuals with glamorous makeup transformations, perfectly blending the Halloween spirit with high fashion.

Content like this is entertaining, drives engagement, and improves traffic, making it a key component of your Halloween marketing strategy.

11. Launch a spooky Halloween email campaign

Scary good Halloween email marketing ideas will increase traffic to your store’s landing page this spooky season.

Email marketing revenue has surpassed $12.33 billion, proving it’s one of the most effective ways to reach your target audience and promote your offers.

Add a Halloween-ish spin in the subject line to successfully advertise your clothing store, sticker shop, or kitchen utensils.

Before you send out your Halloween emails, make sure they:

Have a catchy subject line
Are clear and concise
Have an irresistible persuasive element
Are personalized
Lead to clear calls to action

12. Share your team or yourself in costumes

Authentic brands shine by showing their human side, and showcasing your team in Halloween costumes is a fantastic way to build connection and display team spirit.

Just like Adobe creatively highlights its employees’ friendly atmosphere (like the Halloween-themed content on their Instagram), you can also capture your team’s festive spirit during Halloween campaigns.

Dress up in creative costumes and share fun photos or videos on your social media channels. This playful approach introduces Halloween promotions or contests and humanizes your brand, making it more relatable and memorable to your audience.

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A post shared by Adobe (@adobe)

13. Create time-sensitive offers

Halloween celebrations last one to two evenings, making for a great time-sensitive campaign.

Flash sales and time-limited offers are fantastic Halloween marketing ideas. When visitors see a deal that will end soon, they fear missing out, which drives them to purchase immediately.

Why promote time-sensitive offers?

They attract new customers to your Halloween-themed landing page.
It creates a sense of urgency, nudging people to buy even weeks before Halloween.
They reduce cart abandonment, urging customers to buy here and now.

An effective way to increase urgency in your store is to add a countdown timer for products on sale, which will help customers make their decisions faster.

14. Use hashtags for exposure

Hashtags come in handy on social media platforms. They help others find you in their Halloween-related searches and give you extra exposure for your posts, reels, and videos.

Use unique, location-based, popular, and promotional hashtags to drive people to your brand page and raise awareness during this shopping season. It’s the easiest way to attract people on social media and send them directly to your Halloween-themed product pages.

Popular Halloween hashtags:

#Halloween2024

#HalloweenCostume

#HalloweenMakeup

#TrickOrTreat

#HalloweenRecipes

#HalloweenSale

#Spooky

#Enchanted

#HalloweenContest

#October

#Pumpkin

#HalloweenGiveaway

#Horror

#SpookySeason

#HalloweenDeals

#SpookySavings

#HalloweenSpecials

#GhostlyDiscounts

#FrighteningFinds

15. Run Halloween ads to increase brand awareness

The trick-or-treating season is perfect for introducing your brand and merchandise to a new audience. With Thanksgiving and Christmas around the corner, use Halloween sales to raise brand awareness and popularity.

Create different ads for your products, services, and Halloween sales. Showcase them on multiple channels like Instagram and Facebook, or try Google Ads. Tell everyone about your offers and send them directly to your store page with just one click.

16. Host a Halloween event or a workshop

Halloween-themed fun is not limited to brick-and-mortar stores. Host online events on social media to engage your audience and promote your Halloween products.

Consider positioning it as an exclusive event where participants can buy limited-access products or special discounts. This is a great way to strengthen your brand’s connection with shoppers.

17. Use influencer marketing

Social media is booming with influencers in every industry and category. The best part is that their fanbase seeks influencers for advice and product suggestions.

84.8% of businesses admit that influencer marketing effectively improves their sales.

Partner with successful content creators on various social media platforms. Find them on apps like TikTok, Instagram, and YouTube to spread the word about your business and epic Halloween promotions.

18. Partner with other brands

If influencers aren’t your focus, consider co-branding with complementary or even unrelated brands for your Halloween marketing campaign.

This partnership expands your reach by tapping into each other’s customer base, increasing traffic and sales. Sharing resources makes the campaign more cost-effective, while collaboration sparks innovation and creativity, leading to unique ideas that stand out.

For small business owners, partnering with a bigger brand enhances credibility and builds trust, driving more engagement and loyalty.

19. Don’t forget about SEO

Help excited Halloween shoppers find your store and spooky sales faster with some help from search engine optimization (SEO). This is a tactic where you incorporate relevant keywords and phrases into your website, product listings, and descriptions to make it easier for customers to find you through search engines.

Create keyword-rich Halloween content, snippets, meta titles, and descriptions for your blog posts, videos, and social media posts. Make sure your website has everything an enthusiastic Halloween shopper might search for.

Quick tip

Use sites like Ahrefs and Semrush to stay on top of your store’s SEO.

20. Offer free shipping

Offering free shipping is a proven strategy that significantly grows online sales. With 48% of shoppers abandoning their carts due to extra costs, including shipping, this tactic addresses a major barrier.

Free shipping during your seasonal campaign enhances the perceived value of your offers and the overall shopping experience. It’s a cost-effective way to gain a competitive edge, attract more traffic, and build a positive brand image.

Announce this benefit across your social media channels and Halloween marketing campaigns to maximize the impact.

21. Halloweenify your packaging

Halloween promotional ideas don’t have to be complicated. They can be small and simple, enhancing your marketing campaign with little spooky touches.

Add themed designs and stickers, or insert cards featuring creepy and cute graphics or Halloween treats. This approach delights your target audience and makes unboxing a memorable experience, aligning with the eerie season.

22. Launch a Halloween quiz or game

Create a Halloween-themed quiz or game to engage your audience and enhance your Halloween campaign.

Design an interactive experience focusing on a specific Halloween tradition, trivia, or fun facts, and host it on your website or social media. This approach keeps users entertained and connected with your brand, making your Halloween sale ideas more memorable.

23. Create a Halloween style guide or cookbook

Develop a Halloween style guide or cookbook to captivate your audience and enhance your Halloween event.

For a style guide, feature tips on creating festive decorations, costumes, and themed setups to inspire your customers.
If opting for a cookbook, include Halloween-themed recipes like spooky treats or seasonal dishes.

Share this content through your website and social media campaigns. Or hand out free downloads with every purchase. This approach drives engagement, aligns with holiday shopping trends, and promotes your Halloween sale.

24. Offer “build-your-own” Halloween-themed products

Elevate your Halloween marketing with a customizable product campaign. Allow customers to personalize items like t-shirts, phone cases, mugs, or rugs with pre-made Halloween designs, patterns, and messages.

Promote this offering through a targeted social media campaign, leveraging online videos to demonstrate the customization process. Engage your audience by encouraging them to share their unique creations on your Facebook page or other platforms using a special hashtag.

This strategy drives sales and fosters community involvement through user-generated content. It’s a fun and interactive way to celebrate Halloween while showcasing the versatility of your products, making your small business stand out in a festive and personalized way.

25. Create a Halloween-themed loyalty program

Launch a Halloween-themed loyalty program to raise engagement and sales.

Offer customers rewards like exclusive discounts or promo codes for every purchase they make or for sharing user-generated content related to Halloween on social media.

Highlight this initiative in community events, on your website, and on social media. This will incentivize repeat purchases and build excitement around your brand during the Halloween season.

Wrapping up

And that’s a wrap on marketing tips for your Halloween promotions! From hosting a pumpkin carving contest and offering flash sales to filming a promotional video and utilizing user-generated content, these marketing ideas are designed to increase engagement and sales for your big or small business.

Whether planning a Halloween party or launching a themed loyalty program, these strategies help create a festive atmosphere that captivates your audience.

Happy Halloween!

Make it happen today!

Start selling

The post 25 Halloween marketing ideas for your store appeared first on Printify.

How to promote a t-shirt brand with social media advertising

Janis Lazda — Mon, 10 Aug 2020 15:15:50 +0000

Make your own shirt today

Get started

Just like in an actual store we check out particular clothes because we like what we see, the same happens in an online store. What it means to you as a custom t-shirt seller is that you have to be extra attentive when choosing photos for your clothing. Especially when it comes to ads.

In this blog post, we’re exploring tips on matching the right visuals and text to promote your t-shirt brand on social media. Let’s dig in!

Get the visuals to work with: arrange a photo shoot of your t-shirt brand

First things first. To create great ads on social media, you need to have great photos. If you’re selling your merchandise, this means you’ll need to organize a photo shoot. While it may take a little bit of your time, it’s not as difficult as it may sound. Here are some tips for getting perfect photos for your clothing brand.

Prepare your clothes

You need to prepare the items you want to be selling before the photo shoot. Now, this may seem pretty straightforward, but some merchants tend to overlook it.

Who likes ironing, right? Especially when you can edit the photos with Photoshop or other tools. But here’s the risk. For one, if you’re not a Photoshop master, editing out a stain or a wrinkle from a t-shirt might take longer than actually washing your t-shirt or ironing it. Plus, too much photo editing, if not done right, will make your product look even worse.

Make sure your t-shirts are spotlessly clean, have no wrinkles, or creases for the best look.

Arrange your photo shoot set

You don’t need to go to a professional studio to get the photos right. With just a couple of things, you can arrange the photo shoot at home or anywhere you wish. Here’s what you’ll need:

Camera. If you don’t have one, a smartphone with a good camera will do, too.
Tripod. Whether you’re using a professional camera or a phone, a tripod is a must-have for stability.
Natural light. This one is easy, too. If you have a window, you have natural light – it will help to ‘shape’ your products better. But if you have or want to invest in artificial lighting gear, that will help you lots when there’s not enough natural light coming from your window, or when it changes.
Model. Don’t photograph your t-shirts on a hanger – people need to see how your clothing looks on an actual human. But if you can’t get anyone to pose for your photos, get a mannequin – it works, too.

Tip

You can use Placeit or Printify’s Product Creator (formerly known as Mockup Generator) as an alternative.

Add the final touches with photoshop

There still are some final fixes, such as adjusting the colors. Like red, some of them might need to be edited a little since it’s more challenging to get it right during the photo shoot.You may also want to play with white balance, contrast, or add some branding like logos to your photos for consistency.

Photo ideas for apparel ads

Now that we got the overall idea of a clothing photo shoot covered, here are some additional ideas on how to best showcase your brand.

Use emotions. Shoot your models in action. For instance, you could have a couple wearing your t-shirts while acting cute or funny. Your photos will look more relatable, and the positive emotions will extend to your products, too.

Be dynamic. Get your models to pose in different positions – standing, jumping, sitting. This will help you to showcase your products from various angles.

Try different scenarios. Depending on what you want to say with your brand, you could show your clothing in many different situations. For example, you could have your photo shoot in a park, in a coffee shop, at home… You can recreate a working environment or a brunch with friends. You can be more down-to-earth or go for a more fancy look. By trying different ideas outside your home studio, you will have more natural-looking photos and will be able to appeal to wider audiences.

Adjust your photos for social media advertising. Once you have your photos done, it’s time to adapt them for multiple uses. In this post, we’re focusing on photos for ads on social media, so here are some pointers on requirements to follow.

Image requirements for Facebook ads

There are many different ad placements on Facebook – starting from your usual news feed ad to an ad messenger. If you want to know which type of Facebook ad fits you best, look at this Facebook ads guide for beginners. But for now, let’s look purely at the image requirements for some of the most familiar types of Facebook ads.

Facebook feed images

Used for ads that appear in your Facebook feed.

Image source: taktical.co

File type: jpg or png
Animated GIFS need to be uploaded as a video ad
Image ratio: 1.91:1 to 4:5 (1.91:1 to 1:1 with link)
Use the highest resolution image available
Have no more than 20% text on the image

Tip

Read more here to make sure your image and text ratio is good to go.

Facebook stories images

Used for ads that appear between user stories.

Image ratio: 1.91 to 9:16
Use the highest resolution image available
Leave about 14% (250px) of the top and bottom of the image with no text or logos (otherwise, you’re risking covering important information)

Facebook right column images

Used for ads that usually appear in the right-hand column of Facebook pages when browsing on desktop.

Image source: taktical.co

File type: jpg or png
Animated GIFS need to be uploaded as a video ad
Image ratio: 1.91:1 to 1:1
Text is not recommended on images because these type of ads are quite small

Images that consist of more than 20% text may experience reduced delivery.

Image requirements for Instagram ads

When launching ads on Facebook, you can also choose placements on Instagram, such as feed and stories. Below are the main requirements for images.

Instagram feed images

Used for ads that appear in your Instagram feed.

File type: jpg or png
Animated GIFS need to be uploaded as a video ad
Use the highest resolution image available
Recommended aspect ratio: 1.9:1 (landscape), 1:1 (square), or 4:5 (vertical).

Instagram stories mages

Used for ads that appear between user stories.

Use Placeit.com

File type: jpg or png
Image ratios: 9:16 and 16:9 to 4:5
Recommended resolution: 1080 x 1920px

Just like with Facebook ads, don’t forget not to overload Instagram ad images with text, too!

Add great copy to your ads

Read the tips below to find out what kind of text will make your potential customers to increase your Shopify store sales.

Step into your client’s shoes. Don’t just talk about how great your brand is. Talk about how great the person reading your ad will feel in your t-shirt.
Use numbers. Have a discount? Spell it out! Numbers and good offers attract attention.
Be concise. Sometimes you may need to tell a longer story. However, as a general rule, the shorter your ad text, the better. People have a short attention span, especially when scrolling through their social media feeds. You need to get their attention with the first words and make them interested with a few lines. Leave the details for your product page.
Test. Write a few different versions of copy and run several ads where everything is the same (image, targeting, placement) except the text. This way you’ll see what kind of copy works best for a particular audience.
Use value propositions. How are your t-shirts different from your competitors? What makes them special, unique? Use this information in your copy.
Be consistent. Most people need to see your brand several times before they will have enough trust or interest to check you out. The more consistent your messaging is across different channels, the better for your brand recognition.

If you’re looking for an eCommerce marketplace instead of a dedicated platform – have a look at our guide on Etsy Advertising.

Go an extra mile to maximize your chances of selling

Below are some examples of great Facebook and Instagram ads to give you an idea of what works well. Even though some of the ads are not from the apparel industry, you can still learn a lot from them.

Pro tip

Look at well-performing brands from other industries and test their successful marketing ideas. Instead of copying your direct competitors, you’ll stand out from them! And to go even further, make sure to follow a marketing metrics guide to track your progress.

Be creative with visuals

This ad by MeUndies shows a great way to use carousel ads on Facebook. Instead of posting a series of different products in one campaign, they chose to divide one photo into several parts to create a catchy ad.

Source: MeUndies

Appeal to aspirations

Who likes having too many meetings? Judging from the number of memes about it online, pretty much no one. Slack’s team cleverly used this fact to showcase how their product can solve this problem. What kind of outfit problems can your t-shirts solve?

Source: Slack

Get personal

Storytelling is still big in the marketing world. What kind of story can you tell with your brand? Maybe you could use your story about how you created your brand. Or maybe people who buy your t-shirts would like to tell their stories about how your t-shirts empower them? Either way, this kind of content can fuel your social media campaigns and even lead to greater content opportunities if you choose to start a blog and begin telling longer-form stories in the form of articles, case studies, or guides for your customers to learn from. The possibilities are huge here!

Source: the dots uk

Final words

To sum it up, if you want to sell your t-shirts on social media, you need to take your photos seriously – apparel buyers are very visual. Combined with a great copy and some technical knowledge (you need to know how to crop your photos), you will be just fine!

This article was made through a collaboration with sixads – an app that provides ad exchange and automation services for online stores.

Want to know more ways to attract buyers to your online store? Connect with sixads on Facebook, Twitter, LinkedIn, or YouTube!

The post How to promote a t-shirt brand with social media advertising appeared first on Printify.

Marketing Tips – Printify

How to make a living without a job with Print on Demand

Key takeaways

What is Print on Demand

Why Print on Demand is a great way to make a living without a job

Pros and cons of starting a POD business

Make it happen today!

How to make a living without working a 9-to-5 job with Print on Demand – 6 steps

Step 1 – Choose your niche and products wisely

Step 2 – Create or source your product designs

Step 3 – Set up your online store

Step 4 – Choose your POD partner

Step 5 – Promote your store to maximize sales

Step 6 – Monitor performance, experiment, and improve

Make it happen today!

Can you actually make a living with a POD store? Mistakes to avoid

10 Products to make a living without a job with Print on Demand

1. T-shirts

2. Cute and funny socks

3. Trendy phone cases

4. Bags

5. Moody candles

6. Seasonal ornaments

7. Blankets

8. Water bottles and tumblers

9. Stylish hats

10. Canvas prints

Final thoughts: Make a living without a job with Print on Demand

Make it happen today!

15 Back-to-school marketing ideas for 2025

Key takeaways

Back-to-school consumer trends

The best back-to-school marketing strategies

1. Start your back-to-school campaign on time

2. Launch back-to-school products

3. Create back-to-school bundles

4. Update your storefront to match the seasonal aesthetic

5. Organize a sales event, contest, or challenge

6. Follow trends

7. Create valuable resources

8. Team up with an organization that supports education

9. Offer special deals

10. Include a gift with each purchase

11. Get in on influencer marketing

12. Organize a giveaway

13. Offer coupon codes for future purchases

14. Create fun, interactive quizzes with shareable results

15. Create a back-to-school campaign newsletter

Make it happen today!

20 Back-to-school marketing phrases and slogans

Back-to-school marketing: FAQ

Profit with Printify this back-to-school season

Sign up

Pick products to sell

Backpack

Pencil Case

Tough Cases

Spiral Notebook – Ruled Line

Tote Bag (AOP)

Apply your designs

Sell and profit

Final thoughts

Make it happen today!

How to sell socks online – Tips for success

Why is selling socks online a great business idea?

The sock obsession is real

Low overhead – small item, big potential

Stand out with personalized socks

How to start a sock business?

Define your niche and target market

Types of socks that sell well

Sublimation Socks

Cushioned Crew Socks

Recycled Poly Socks

Crew Socks

Sublimation Crew Socks

Develop your brand

3 Easy steps to sell socks online

Step 1: Choose a platform

Pros: