Amazon – Printify https://printify.com Make it. Your way. Print on Demand and eCommerce solutions. Mon, 02 Jun 2025 14:05:20 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://printify.com/wp-content/uploads/2024/10/Printify-Green-Favicon-96x96.png Amazon – Printify https://printify.com 32 32 eBay vs Amazon: Pick the best platform for your business https://printify.com/blog/ebay-vs-amazon/ Mon, 02 Jun 2025 12:31:14 +0000 https://printify.com/?p=317562 Which is better, Amazon or eBay? Compare platforms, features, and benefits to decide the best option for your eCommerce success.

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Printify + your favorite platform = more sales!

Choosing between eBay vs Amazon is key for anyone starting an eCommerce business. Both online marketplaces let you sell virtually anything, but selecting the right one will impact your sales strategy and online business success.

In this article, we’ll discuss selling on Amazon vs eBay and explore their features, pricing, and tools to help you find the ideal platform for your product and business goals.

Key takeaways

  • Platform suitability: Selling on Amazon vs eBay depends on your product – Amazon is popular for mass-market goods, and eBay stands out for niche items.
  • Cost differences: Amazon typically has higher fees due to referral rates and fulfillment costs, whereas eBay is more cost-effective for smaller sellers.
  • Growth potential: Amazon provides advanced tools for scaling like FBA and ads, while eBay offers flexibility for entrepreneurs and small businesses.
  • Customer reach: Amazon attracts a vast global audience looking for convenience and variety, while eBay pulls in niche buyers seeking unique or vintage items.

Overview of eBay vs Amazon

With a global gross merchandise volume (GMV) share of 12%, Amazon excels in mass-market retail and provides comprehensive services like Fulfillment by Amazon (FBA). Meanwhile, eBay’s auction-style approach is perfect for selling unique and second-hand items. 

Ready to choose? Dive into our detailed comparison to find the best platform for your business strategy.

Pick the best sales channel for your business: eBay vs Amazon

Want to tap into Amazon’s 37.6% US market share or capture eBay’s unique customer base?

Discover eBay’s and Amazon’s key features, from product focus and store setup to customer support and scalability.

eBay vs AmazoneBayAmazon
Product focusDiverse product categories, including new, used, vintage, and collectibles.Primarily new products across various categories, with some used items.
Ease of store setupUser-friendly setup, ideal for individual sellers and entrepreneurs.Slightly more complex setup, suitable for established or larger businesses.
Design and layout optionsCustomizable storefronts for branding.Standardized listings with limited customization.
eCommerce toolsStandard selling tools and analytics.Advanced tools, including FBA and comprehensive analytics.
SEOListings can rank on external search engines like Google.Primarily relies on internal search algorithms.
PricingeBay fees include insertion fees, a final value fee, and optional subscription fees from $4.95/month annually.Amazon fees include referral fees, closing fees, FBA costs, and a $39.99/month subscription for a Professional selling plan.
AnalyticsBasic sales data and performance metrics.Detailed analytics and reporting tools.
Marketing toolsPromotional listings and eBay Ads.Sponsored Products and Brand Ads for enhanced visibility.
Customer supportSeller support and community forums.24/7 support with strict seller policies.
ScalabilitySuitable for small to medium-sized businesses.Supports large-scale operations with automated fulfillment services.

1. Product focus

A man in a white hoodie and blue hat takes a photo with his phone, focusing intently on the screen.

Since eBay and Amazon serve different product niches, identifying your product category will help you choose the right platform.

Besides top-selling products like apparel, eBay’s marketplace is ideal for selling unique, vintage, or collectible items. Its auction-style listings attract online shoppers looking for rare or one-of-a-kind items.

eBay pros:

  • Lower competition for niche products: Unique items stand out more easily.
  • Customizable listings: Greater control over product presentation.
  • Auction function: Maximize your profits by attracting buyers willing to spend more.

eBay cons:

  • Perceived lack of brand presence: Building a strong, recognizable brand can be challenging on eBay due to its focus on individual listings.

On the other hand, Amazon excels as the go-to platform for new, mass-produced goods, letting you offer a wide range of products

Its focus on fast delivery and a standardized product catalog makes it ideal for third-party sellers, dropshippers, high-volume operations, and white-label products.

Amazon pros:

  • Supports diverse listings: Amazon is suitable for selling everything from custom apparel and electronics to premium private-label goods.
  • Built-in customer trust: Amazon’s reputation for reliable quality and shipping increases buyer confidence.

Amazon cons:

  • Intense competition: A saturated marketplace with established brands makes it hard to stand out.
  • Strict selling guidelines: Failure to comply can lead to account suspensions.

2. Ease of store setup

eBay is designed for simplicity, making it an excellent choice for beginners and individual sellers to get products online quickly. eBay requires sellers to meet its basic selling standards policy but offers the flexibility to list items without needing a dedicated store.

For those seeking more structure, eBay Seller Hub offers tools like detailed analytics and inventory organization through eBay Stores.

eBay pros:

  • Quick listing process: Publish products as soon as you open an eBay account.
  • Beginner-friendly interface: Easy navigation and setup for new eBay sellers.

eBay cons:

  • Limited advanced tools: You may need to invest in eBay subscriptions or third-party software for features like shipping automation.
  • Manual inventory management: Without an eBay Store or integrations, managing inventory and listings requires more effort.

In contrast, Amazon provides a more structured setup process that’s ideal for professional sellers and larger businesses.

Seller Central offers comprehensive tools to manage listings and inventory and track sales.

Amazon pros:

  • Onboarding support: Offers detailed guides and resources to streamline the store setup process for new sellers.
  • Professional account options: Tailored features for large-scale sellers.

Amazon cons:

  • Account registration requirements: Setting up an account involves multiple verification procedures, which can delay the process.

3. Design and layout options

A man in a checkered shirt is focused on his computer, working intently at a desk.

How you present your online store directly impacts its ability to attract loyal customers and drive sales.

eBay is a better choice for those who want to stand out visually, as it offers more freedom to customize listings and store layouts.

Use HTML or third-party tools like inkFrog to design customized listing templates, create banners, and add branding elements to your eBay store

eBay pros:

  • Streamline listing creation: Make attractive listing templates and save them for future products, giving your store a professional and cohesive look.
  • Greater visual control: Fully customize your store’s appearance and design to appeal to niche buyers.

eBay cons:

  • Technical skills required: Customization often requires HTML knowledge, purchasing a third-party tool, or hiring a listing designer for help.
  • Inconsistent user experience: Varied listing formats across eBay stores can make it harder for sellers to build buyer trust.

Amazon uses a standardized layout for all sellers. While this gives buyers a consistent shopping experience, it limits branding opportunities

However, sellers can make their Amazon shop stand out with a multi-page storefront, A+ Content, and a brand story section to attract customers.

Amazon pros:

  • Consistent layout: A professional and uniform appearance builds buyer trust.
  • User-friendly tools: Simple setup for sellers without design and development expertise.

Amazon cons:

  • Limited design flexibility: Fewer opportunities for distinctive store branding.
  • Standardized product listings: Sellers have little control over individual product page layouts.

4. eCommerce tools

When deciding what is better, eBay or Amazon, consider the scale and goals of your eCommerce business. 

eBay offers a straightforward approach to selling, focusing on features like multi-user account access and simplified inventory management. 

However, these tools may lack the advanced functions needed for high-volume operations.

eBay pros:

  • Bulk listing tools: Saves time by uploading multiple products at once, which is great for sellers with larger inventories. 
  • Seller dashboard: Manage your listings, orders, and performance metrics in one place.

eBay cons:

  • No built-in fulfillment options: Sellers need to handle shipping independently or use third-party fulfillment services like Print on Demand.

In contrast, Amazon provides advanced tools for inventory management through the Seller Central dashboard that caters to larger eCommerce businesses. 

FBA lets you store products in Amazon’s fulfillment centers while the marketplace handles shipping on your behalf, making it easier to expand operations.

Amazon pros:

  • Advanced inventory management: Track and optimize stock levels seamlessly.
  • FBA: The fulfillment method streamlines logistics by handling storage, packing, and deliveries.

Amazon cons:

  • High fees for premium tools: Accessing advanced features requires a paid Professional selling account.
  • Learning curve: Navigating and understanding all Amazon tools and policies can be overwhelming for beginners.

5. Search Engine Optimization (SEO)

A person working on a laptop displaying a graph, focused on data analysis or presentation.

Unlike Amazon, which heavily relies on its internal search algorithm, eBay gives sellers more flexibility to optimize their listings for external search engines like Google.

eBay’s SEO strategy emphasizes the importance of well-crafted titles, descriptions, and keywords to rank higher in search results and attract buyers beyond the platform.

eBay pros:

  • Data-driven insights: Access sales data to identify high-performing products and refine listing strategies.
  • Customizable SEO content: Tailor your listings with keywords to better match search queries.

eBay cons:

  • Manual research: Writing SEO-friendly listings requires effort and market analysis.
  • Competitive landscape: High competition for popular keywords may affect visibility.

Amazon has a highly structured SEO system based on its internal algorithm. Sales history, product reviews, and fulfillment methods heavily influence rankings. 

Since this system is automated, it gives sellers less control over SEO and limits your ability to attract traffic from outside sources.

Amazon pros:

  • Internal ranking system: Automated and tied directly to performance metrics like sales and reviews.
  • Built-in traffic: High platform traffic reduces the need for external SEO efforts.

Amazon cons:

  • Less control over keywords: Limited ability to influence search results manually.
  • Internal focus: Reliance on Amazon’s ecosystem for traffic reduces external reach.

6. Pricing

A man making a payment through his phone.

Carefully analyzing your business model and goals, along with the platform’s subscriptions and payment processing fees, will help you decide between Amazon vs eBay.

Budgeting is crucial for reaching your profit margin goals and setting competitive prices.

eBay sellers can list up to 250 items per month for free. Beyond that, seller fees include a $0.35 insertion fee per listing and final value fees of 13.25% for most product categories.

Subscribe to eBay Stores to get reduced expenses. The monthly subscription fees are $7.95/month or $4.95/month with a yearly renewal.

eBay pros:

  • Flexible pricing strategy: Choose between auction-style listings or fixed-price listings.
  • Lower upfront costs: Free listings up to a certain number each month help minimize initial expenses.
  • Transparent fee structure: A clear breakdown of insertion fees and final value fees helps you plan your product pricing strategy.

eBay cons:

  • Expenses for high-volume sellers: Exceeding free listing limits results in additional fees.
  • Refund fees: Processing refunds may incur administration fees.

Amazon’s fee structure includes subscription fees, referral fees, and fulfillment costs. Professional sellers pay a monthly fee of $39.99, while Individual sellers are charged $0.99 per item sold.

Referral fees vary depending on category and are a percentage of the final sale price, including shipping costs. Sellers using FBA also incur monthly storage fees and other charges for inventory management.

Amazon pros:

  • No listing fees for individual items: Amazon does not charge per-item listing fees for Professional sellers.
  • Automated pricing tools: Adjust prices in real time based on market trends.

Amazon cons:

  • Higher fees: Layered seller fees and fulfillment costs can impact profit margins.
  • Complex fee structure: It can be challenging to navigate various fees, such as the referral fee percentage and FBA fulfillment fees.
  • Standardized pricing approach: Amazon’s fixed price model offers consistency but lacks the flexibility of eBay’s pricing options.

7. Analytics

Access to performance metrics helps you drive more sales on any online marketplace. When comparing Amazon vs eBay, each platform provides unique tools to support sellers.

eBay’s Seller Hub gives insights on performance analytics, sales trends, and customer engagement to help you identify trends and improve listing strategies.

eBay pros:

  • Sales metrics: Easily track purchases and listing activity.
  • Actionable insights: Standard tools for product research and analyzing market demand are available for each eBay seller.

eBay cons:

  • Limited advanced insights: eBay lacks built-in tools for comprehensive customer behavior and traffic data.
  • Manual analysis required: Sellers must interpret the information without automation tools.

Amazon sellers, in contrast, have access to advanced analytics through Seller Central. These include detailed reports on customer behavior, trends, inventory health, and ad campaign performance. 

For FBA users, additional insights help you manage fulfillment operations efficiently.

Amazon pros:

  • Integrated advertising analytics: Amazon Brand Analytics provides data on top search terms and customer demographics, helping you refine campaigns and improve ad performance.
  • Inventory management insights: Amazon sellers can monitor stock levels and sales in real time.

Amazon cons:

  • Additional costs: Advertising insights and Brand Analytics require investments in ad campaigns or Brand Registry enrollment.

8. Marketing tools

Four women engaged in discussion at a table, each using a laptop for work or collaboration.

Stand out on Amazon and eBay with exclusive deals and well-crafted marketing strategies to attract online shoppers. 

Is eBay better than Amazon in terms of marketing? It can be if you want straightforward, cost-effective advertising options. Tools like Promoted Listings and eBay Ads are simple ways to enhance product visibility in search results.

Plus, eBay promotion strategies like bundle discounts and targeted offers make it easy to build loyalty and increase purchases.

eBay pros:

  • Flexible promotions: Options to run campaigns like discounts, coupons, and bulk offers.
  • Budget-friendly options: Ideal for smaller sellers looking for low-cost strategies.

eBay cons:

  • Limited targeting capabilities: Ads rely on eBay’s internal search and less on comprehensive audience segmentation.
  • Potential additional costs: Advertising expenses can increase depending on the campaign scale.

Amazon advertising has tools like Sponsored Products and Brand Ads for more precise customer targeting. They integrate with Seller Central, providing insights to refine campaigns. 

The marketplace’s vast customer base gives you access to a broader audience, making it suitable for business growth through well-executed advertising campaigns.

Amazon pros:

  • Advanced targeting: Create precise campaign strategies for your audience demographic.
  • Extensive reach: Effective for high-volume sellers aiming for rapid growth.

Amazon cons:

  • Higher costs: Competitive categories lead to expensive ad placements.
  • Complex system: Campaign management requires some expertise to optimize results.

9. Customer support

A woman wearing a headset, focused on her work in a modern office environment.

For customer service, Amazon focuses on automated solutions that support streamlined operations and seller growth, while eBay provides flexibility in dispute handling.

eBay has guides and tools to resolve common customer support issues, while live chat and email support are available for more complex cases. 

However, eBay’s support can feel less comprehensive for high-volume businesses managing multiple seller accounts. Resolving disputes about an item sold often requires the seller to communicate directly with the buyer, which can be time-intensive.

eBay pros:

  • Seller resources: eBay’s Seller Hub provides a range of support resources.
  • Flexible communication: Direct interaction with buyers for faster resolution.

eBay cons:

  • Time-intensive processes: Handling buyer disputes yourself can require significant effort.

Amazon handles customer service for FBA orders to reduce the burden on merchants, maintaining customer satisfaction through chat, phone, and email support. Non-FBA sellers can opt into the Customer Service by Amazon program for similar assistance.

If you choose to handle customer support yourself, note that unresolved issues can impact seller accounts due to strict Amazon seller policies.

Amazon pros:

  • 24/7 support: Assistance is available anytime.
  • Streamlined customer service: Amazon handles inquiries and disputes for FBA.

Amazon cons:

  • Strict policies: Unresolved cases may negatively affect your seller account.
  • Automated responses: Some issues require escalation to you or an Amazon representative.

10. Scalability

eBay’s flexibility is fantastic for sellers developing their own brand identity, offering customizable listings and pricing models.

However, scaling on eBay means hands-on management due to limited automation tools. You’ll independently handle logistics, inventory, and customer interactions.

With a moderate global reach and a 3% US market share, eBay is less suitable for rapidly growing businesses needing to reach an extensive audience.

Meanwhile, as one of the leading online selling platforms, Amazon provides a structured ecosystem designed for high-volume sellers. 

Services like FBA simplify logistics, leaving businesses to focus on scaling operations. A vast global customer base of over 3 billion visitors and comprehensive analytic and marketing resources mean rapid growth, but this comes with higher costs and strict seller policies.

FAQ

If you’re a buyer, choosing between eBay vs Amazon depends on what you’re looking for. eBay is great for collectibles and unique items, while Amazon offers fast shipping and a wide range of product categories like apparel and electronics.

eBay’s downsides include inconsistent buyer experiences, manual logistics for sellers, and limited scalability compared to other platforms like Amazon.

When evaluating eBay vs Amazon selling benefits, Amazon has a larger user base with billions of visitors globally. Meanwhile, eBay caters to a smaller but niche-focused audience looking for rare finds and unique products.

Yes! eBay is popular for making money selling one-of-a-kind, vintage, or second-hand items. It’s perfect for entrepreneurs wanting to attract a niche audience.

Conclusion

When considering between selling on Amazon vs eBay, it’s important to understand how they differ in audience, platform tools, and scalability.

Amazon offers fulfillment services, a vast customer base, and extensive features for rapid growth. On the other hand, eBay selling tools are perfect for quickly getting your products online and attracting niche markets with customizable listings.

Get started with Printify’sprint-on-demand integrations to seamlessly launch your business selling custom products on Amazon and eBay.

Start your business with Printify today!

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How to sell t-shirts on Amazon – Full guide (2025) https://printify.com/blog/how-to-sell-shirts-on-amazon/ https://printify.com/blog/how-to-sell-shirts-on-amazon/#comments Thu, 22 May 2025 10:38:00 +0000 https://printify.com/?p=152571 This article will show you how to sell shirts on Amazon, from creating an Amazon seller account to designing and sourcing t-shirts with Print on Demand.

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Custom products, global reach

Selling t-shirts online on Amazon is one of the smartest ways to launch a profitable business in 2025. With the global t-shirt market projected to hit $46.99 billion this year, the demand for custom apparel is growing.

Whether you’re an artist, entrepreneur, or looking for a side hustle, Amazon’s millions of shoppers are eager to buy. With the right setup, you can turn your shirt designs into steady sales.

Learn how to start selling t-shirts on Amazon and source products using Print on Demand. We’ll cover everything you need to launch, grow, and optimize a successful t-shirt business.

Key takeaways

  • Create your Amazon seller account and choose between an Individual or Professional plan.
  • Connect a print-on-demand platform like Printify to design and fulfill custom tees without managing inventory.
  • Create eye-catching t-shirt designs to make your Amazon store stand out.
  • Optimize your listings for Amazon SEO by using relevant keywords in your product titles and descriptions to attract more customers.
  • Promote your t-shirt store through social media, email, and Amazon ads to grow traffic and conversions.

1. Register an Amazon seller account

Screenshot of Amazon's new website layout.

The first step in how to make and sell shirts on Amazon is registering a customer or Amazon seller account with a business email. 

Here are the requirements for seller registration:

  • Residence in an eligible country.
  • Amazon customer account or business email.
  • Internationally chargeable credit card.
  • Government-issued identification.
  • Tax information.
  • Phone number.
  • Bank account for earnings.

Head to the Sell on Amazon website to create a seller account. This gives you access to a wide range of products and sourcing methods – making it easier to scale over time.

Quick tip

An alternative option is opening an Amazon Merch on Demand account with your customer email. Merch by Amazon (MBA) is a good option if you plan to focus exclusively on sourcing t-shirts through the program.

Choose between an Individual or Professional account:

  • An Individual account is sufficient if you expect to make 40 or fewer t-shirt sales per month. There’s no monthly subscription fee, but you’ll pay $0.99 per item sold.
  • A Professional seller’s account costs $39.99 monthly, but there’s no fee per item sold. This plan is more cost-effective if you expect to sell over 40 t-shirts per month. You’ll also get access to eCommerce tools like business reports, promotions and coupons, and user accounts. Referral fees vary depending on the product.

2. Connect with a print-on-demand provider

A person holds a t-shirt with the phrase "Be lazy, be happy" printed on it, promoting a relaxed lifestyle.

The easiest way to start a t-shirt business on Amazon is selling with Print on Demand (POD). It’s a hassle-free business model that lets you make money online without worrying about inventory or logistics. 

Here are some of the options you have for using POD on Amazon.

Merch by Amazon

Merch by Amazon, or Amazon Merch on Demand, is the platform’s own POD service, providing an easy fulfillment solution for people already selling on Amazon. 

This lets you focus on creating best-selling designs while Amazon handles the logistics

Creating a business seller account is free and takes about one to two weeks for approval. Be sure to check MBA’s content policy to confirm that your designs comply with Amazon’s requirements.

Quick tip

Want to print shirts yourself? Try Fulfillment by Amazon (FBA) – send your merchandise to an Amazon warehouse and let the marketplace handle shipping.

Printify

One of the best ways to start a shirt business on Amazon is with a print-on-demand service like Printify

There’s no need to buy inventory upfront. List your custom t-shirts and let us print and ship them when someone orders. It’s low-risk – plus, you get access to over 1,300 customizable products to grow your Amazon shop.

With Printify, you can:

  • Create t-shirt designs using our beginner-friendly Product Creator.
  • Integrate your Amazon seller account seamlessly.
  • Automatically fulfill every product sold through Amazon.
  • Tap into our global network of reliable Print Providers.
  • Avoid inventory management and packing orders.

This setup saves time and avoids upfront costs, making it ideal for anyone looking to make money selling t-shirts without warehousing issues. You control the creative side while Printify gets your products to customers.

Sign up for free and connect your Amazon account with Printify in just a few clicks.

3. Design your t-shirts

Now comes the fun part of learning how to sell shirt designs on Amazon – creating stunning tees that customers will love. 

Here’s how to design creative t-shirts with Printify’s Product Creator

  1. Find a t-shirt in our Catalog. We have various styles of all shapes and sizes, including best-selling POD options from Bella+Canvas and Gildan. 
  2. Pick your favorite t-shirt and select a Print Provider. Hit Start designing to head to our Product Creator.
  3. Upload your design or create a brand new one using our free graphics or AI Image Generator. Then, adjust the placement to your liking.
  4. Click Save product, edit the description and details, and choose mockup images for your Amazon listing.
  5. Publish it to your online store.
Quick tip

Use your favorite t-shirt design software to make custom graphics and easily upload them to Printify’s Product Creator.

4. Prepare your product listings and storefront

Now that your products are ready, it’s time to get them online.  

For merchants registered with Amazon’s Brand Registry, you can create a custom Amazon Storefront – your own mini-website on the platform with a unique URL. It’s your space to show off products and build brand recognition. 

Amazon listings are your chance to grab attention and drive sales. Here are several key components:

  • Product title. This should be between 80-200 characters. Start with your brand name, followed by a primary keyword that describes the product. Highlight specific features like dimensions, colors, or set quantities.
  • Product descriptions. Talk about your product in detail within 1,700 to 2,000 characters. On mobile devices, the first 80 characters are displayed before the bullet points, so make those initial words compelling.
  • Bullet points. Use these to outline key features of your product. Each bullet point can be up to 200 characters, with a total of up to 1,000 characters across five points.
  • Product images. They should be high-quality and non-pixelated. Choose a white background to keep the presentation clean and professional.

Avoid using trademarked names that aren’t your own, exaggerated claims like “bestseller,” and terms like “free shipping” unless they apply to your entire catalog. You should also avoid health claims related to curing diseases or illnesses.

Create your t-shirt store with Printify and launch your brand on Amazon now

5. Market your products

A woman smiles while working on her laptop.

Let’s get your brand out there and attract customers. These key elements will help you develop your marketing strategy and earn money selling shirts.

Amazon SEO

Search engine optimization (SEO) is the practice of including relevant keywords and phrases in your listings to make your products more visible to shoppers. 

Amazon has its own algorithm and optimization rules for increasing organic traffic. 

To improve your Amazon SEO, think like a buyer while creating your listings. Include all the information potential customers might want before purchasing – like colors, variants, measurements, pictures, and videos.

Customer reviews

Prioritize customer satisfaction – most shoppers don’t buy from brands with ratings below 3.4 stars.

Reviews are prominent on Amazon’s product pages, and the marketplace lets buyers filter by review scores. That means great feedback is essential for getting seen and making sales.

Make your brand top of mind by setting competitive pricing and engaging with your Amazon buyers to develop good customer relationships. Answer all questions, send thank-you emails, and encourage feedback.

Affiliate marketing

Affiliate marketing is a huge source of traffic for online businesses and one of the best ways to develop brand awareness.

Contact influencers, blogs, and YouTube channels in your niche and create an affiliate strategy. 

How does it work? The affiliate mentions your product and shares a link to your listing. They receive a commission from that sale, while you get brand exposure to their audience.

Make your listings stand out so Amazon Associates pick them up, promote them, and send you more traffic – without costing you a dime.

Social media marketing

Go all-in on social networks and share info about your new products, updates, giveaways, and sales. Keep your content engaging with informative posts and publish regularly.

Share your social media pages on your Amazon page and vice versa.

And don’t forget paid advertising. Most social networks give you the option to create ads from scratch or transform well-performing posts into advertisements, driving traffic to your Amazon store.

Amazon advertising

In addition to paid advertising on social networks and Google, consider promoting your listings on Amazon itself. 

The marketplace has a few options for Amazon advertising, like Sponsored Products, Sponsored Brands, and Display Ads – all designed to ​​help you drive more clicks and turn browsers into buyers.

Sell t-shirts on Amazon with Printify

Make money without worrying about inventory or shipping. Print on Demand is one of the quickest and most cost-effective ways to build a t-shirt business on Amazon.

With Printify, it’s easy to create custom t-shirts in just a few clicks – no upfront investment, no warehousing, and no post office runs.

Quick tip

Not sure how to price your products? Check out our detailed guide on how to price t-shirts for better profits.

Custom t-shirts for men

From breathable lightweight tees to heavyweight classics, find tons of popular options for streetwear, gym wear, and everyday outfits.

Custom t-shirts for women

Offer flattering cuts and soft fabric options – from cropped tees to relaxed styles. Our vast selection is perfect for everything from subtle branding to statement shirts.

Custom t-shirts for kids

Expand your t-shirt business by selling adorable and durable custom t-shirts for children and babies. From playful graphics to soft, skin-friendly fabrics, our kids’ t-shirt collection is the perfect canvas for family-friendly designs.

What are the best-selling t-shirts?

If you’re wondering how to sell shirts on Amazon successfully, start with products that consistently perform well. 

Check out these top three best-selling t-shirts that buyers love and sellers trust.

Unisex jersey short sleeve tee

This tee checks every box. It’s breathable, lightweight, and made to last. With over 50 color options and a wide size range, it’s perfect for any shirt design – from bold graphics to subtle typography.

Key features:

  • Front and back print areas
  • Easy to machine wash
  • Bulk discounts available

Unisex heavy cotton tee

Looking for a sturdy, everyday option? This heavy cotton tee delivers. It’s soft, structured, and ideal for larger or more intricate t-shirt designs. The elastic collar keeps its shape and the color stays vibrant through multiple washes.

Key features:

  • Front and back print options
  • True-to-size fit
  • Multiple sizes and colors

Custom baby t-shirt

Add an adorable twist to your Amazon sales strategy with our niche hero product. This baby t-shirt is crafted from organic cotton and features convenient snap closures. 

Aside from making the perfect gift, it’s a must-have for any t-shirt shop targeting families and parents.

Key features:

  • Available in 6 sizes
  • Direct-to-garment printing
  • Soft and safe for sensitive skin

Amazon alternatives

A person holding a phone with an eBay app on it.

Want to expand your reach? Printify integrates with other popular eCommerce platforms and marketplaces, easing the process of selling t-shirts on Amazon.

eBay

The pioneer among online marketplaces, merchants can sell products for the highest bid or at a fixed price on eBay. 

It’s possible to create your own branded storefront through paid subscription plans. However, when starting out, new sellers are limited to five product listings. 

eBay pricing overview:

  • Insertion fees. Listings are generally free up to 250 items per month. Beyond that, it’s $0.35 per listing.
  • Final value fees. Varies by category but are typically around 13.25% of the sale price up to $7,500. Any sale amount higher than that is charged 2.35% plus $0.30 per order, but can vary based on category.
  • Store subscriptions. Starts from $4.95 per month and provides more free listings and lower final value fees.

Etsy

Have quirky designs and a niche audience? Explore selling shirts on Etsy – a popular marketplace known for unique finds.

Etsy doesn’t charge subscriptions and offers a storefront for all sellers. You also have the option to purchase a Pattern subscription at $15 per month to create a standalone, custom website. 

The platform charges $0.20 per listing, and you may be subject to other costs like sales tax and transaction or payment processing fees. Learn more about how much Etsy takes per sale on our blog.

Frequently asked questions

Get your products in front of buyers in five steps:

  1. Register an Amazon seller account.
  2. Connect a print-on-demand provider like Printify to source the t-shirts.
  3. Create designs and apply them to your Amazon products.
  4. Optimize your listings and Amazon storefront for maximum visibility.
  5. Market the products on Amazon, social networks, and search engines to drive sales.

Sign up with a POD provider like Printify or Merch by Amazon to apply your custom design ideas to t-shirts. You’ll handle marketing while your fulfillment partner takes care of printing and shipping.

It’s easy and only takes a few minutes:

  • Sign up. Create your Amazon seller and free Printify account.
  • Design. Use Printify’s Product Creator to design custom t-shirts.
  • Integrate. Link your Printify account to your Amazon seller account.
  • Publish. Upload your items to Amazon and set up your product listings.
  • Sell. Market your shirts and drive sales while we handle the logistics.

Learn more about Print on Demand.

Sell products on Amazon and make that money

Now that you’ve explored how to sell shirts on Amazon without holding inventory, it’s time to take action. 

Set up your Amazon seller account, choose a fulfillment method – whether Merch by Amazon, print-on-demand, or both – and start creating products that customers will love.

Don’t forget to apply our tips to stand out from the rest. Whether you’re focusing on t-shirts or expanding into other products, Printify’s got you covered.

Start selling today!

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What to sell on Amazon: Mastering product selection in 2025 https://printify.com/blog/what-to-sell-on-amazon/ Mon, 12 May 2025 09:58:00 +0000 https://printify.com/?p=266501 What are the best products to sell on Amazon? Discover evergreen and seasonal products with consistent demand.

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Sell custom products with Printify

Selling on Amazon? Let’s talk strategy. The right product can mean the difference between a side hustle and a six-figure business. The secret? A good choice – products with high demand, low competition, and solid profit margins. 

This guide explains what to sell on Amazon to make money, the best-selling categories, smart research methods, and insider tips to help you build a strong reputation and maximize your profits.

Disclaimer

This post may contain affiliate links, which means we may earn a commission if you make a purchase through those links. This comes at no additional cost to you.

Key takeaways

  • Best-selling categories drive success – Top Amazon categories include clothing, home and kitchen, beauty, electronics, and pet supplies.
  • Hot-selling products stand out – Popular items like water bottles, phone cases, t-shirts, planners, and pet accessories consistently perform well.
  • Print on Demand makes selling easy – Platforms like Printify let you design and sell custom products on Amazon without handling inventory.
  • Winning strategies matter – Great product listings, optimized keywords, and competitive pricing can significantly increase sales.
  • Branding builds trust – Establishing a strong reputation through excellent customer service and consistent quality leads to repeat buyers.
  • Success requires adaptability – Stay ahead by analyzing trends, testing new products, and improving based on customer feedback.

What to sell on Amazon: Best-selling products and categories

Carefully research products and categories to find the most profitable opportunities.

We’ve prepared a list of the best items to sell on Amazon in 2025.

Clothing, shoes, and jewelry

A person unpacking a delivery box with a blue hoodie inside.

Online fashion is booming, making apparel one of the most high-demand products to sell on Amazon. With lightning-fast shipping and budget-friendly prices, Amazon has turned couch shopping into the new dressing room. Why battle fitting room lines when you can get trendy outfits delivered to your door?

Top-selling items in the Clothing, Shoes, and Jewelry category:

  • Cotton t-shirts
  • Pants
  • Yoga leggings
  • Bodysuits
  • Underwear
  • Socks
  • Crocs
  • Shoes

Home and kitchen

A person putting together a stack of towels on a bed.

Home and kitchen products are always in demand, making them a great choice to sell on Amazon. These are often popular gifts for weddings, birthdays, gift-related holidays, and housewarming parties. 

A few best-selling product ideas from the Home and Kitchen category:

  • Vacuum-insulated tumblers
  • Stainless-steel water bottles
  • Bed sheet sets
  • Scented candles
  • Photo frames
  • Shower curtains
  • Throw pillows
  • Bathroom rugs
  • Fleece blankets

Beauty and personal care

A woman holding a skincare product as an example of what to sell on Shopify.

Looking for new products to sell on Amazon? How about making money while promoting self-care? People purchase beauty and hygiene products frequently, making them a safe bet if you’re interested in an industry with longevity. 

Here are some of the best-selling products in the Beauty and Personal Care category:

  • Hair strengthening oils
  • Snail mucins
  • Makeup removal wipes
  • Pimple patches
  • Shampoos
  • Cotton swabs
  • Moisturizers
  • Skin cleansers
  • Makeup

Selling these goods with Print on Demand (POD) is a cost-effective way to enter the market. With POD, add customized labels to various skin and haircare consumer products and gain a competitive edge.

Toys and games

A shelf of different kids' toys.

The worldwide toy and game market is set to generate a revenue of $132.86 billion in 2025. The industry constantly evolves with new trends, ensuring there’s always something new for everyone to enjoy.

Here are the Toys and Games best sellers:

  • LEGO sets
  • Sidewalk chalks
  • Pencil and crayon sets
  • Rubik’s cubes
  • Card games
  • Modeling clay and dough

Parents constantly search Amazon for toys and games to aid their kids’ development, making these items some of the site’s bestsellers.

Electronics

Various electronics (tablet, laptop, DSLR camera, headphones) on a blue background.

Electronics have become essential to our daily lives and will remain in high demand. Take advantage of this need by selling customized electronics on your Amazon store.

Here are the most popular products in the Electronics category:

  • Apple AirPods
  • Apple AirTags
  • Apple iPads
  • Chargers
  • Wireless earbuds
  • Amazon Kindles
  • Bluetooth speakers
  • Power strips

Be sure to vet your suppliers, order samples, and test everything before selling.

Sports and outdoors

A woman wearing custom sports apparel (purple hoodie, multi-colored yoga pants) and holding a yoga mat.

The fitness and outdoorsy crowds need a lot of gear, from resistance bands and water bottles to tents and hiking backpacks. This demand makes sports and outdoor products a favorite among Amazon sellers.

Here are a few products people buy most from the Sports and Outdoors category:

  • Weights
  • Exercise bands
  • Foam rollers
  • Yoga mats
  • Water bottles
  • Jump ropes
  • Backpacks

If your customers enjoy an active lifestyle, this will be a profitable niche for your Amazon store.

Office products

A stack of delivery boxes on top of a table with miscellaneous office supplies around it.

Office supplies are frequently bought items, generating $174.4 billion in 2024. You don’t need a business plan to know this is a top category filled with best-sellers for your Amazon shop.

Top-selling items in the Office Products category:

  • Printer paper
  • Notepads
  • File folders
  • Permanent markers
  • Packaging tapes
  • Self-sealing envelopes
  • Sticky notes
  • Ballpoint pens

Design and sell custom office supplies to stand out from other sellers on Amazon.

Health, household, and baby care

Amazon has become a popular source for health, household, and baby care supplies as people, particularly parents, seek more convenient ways to shop.

A few best-selling products from the Health, Household, and Baby Care category are:

  • Electrolyte powder packets
  • Paper towels
  • Vitamins
  • Stain removers
  • Drawstring trash bags
  • Washing machine detergent
  • Wet wipes
  • Air fresheners
  • Protein bars
Quick tip

As people pay more attention to their wellness, products that promote health have become popular. Consider selling food, health, and beauty products with Printify to break into this niche.

A few common features of Amazon bestsellers

A person browsing Amazon using a laptop.

While Amazon’s best-selling products vary by category, trend, and region, several aspects can help determine which products will sell the best.

  • Recurring purchases. Top sellers often have repeat customers, signaling the product’s appeal and quality.
  • Many reviews. These show customers’ satisfaction with the product, inspiring confidence in potential buyers.
  • Low prices and shipping costs. This makes the product more enticing to budget-conscious consumers.
  • No competition. Niche products with low competition from major players have a better chance of winning over customers.
  • Significant search volume. Top-searched products indicate strong consumer interest and demand.
  • Sales rank. The most popular products will have a favorable Best Sellers Rank. This information is in the product listing’s Product Information section.

How to find what to sell on Amazon: Master product research

Use these strategies to increase the likelihood of your Amazon business’ success.

Browse bestsellers in Amazon’s product categories

Visit the Amazon Best Sellers page, select a product category, and check the current top sellers.

Quick tip

Read the Amazon Movers and Shakers list. It’s updated hourly and shows which products climbed highest in the sales ranks.

Use Chrome extensions for Amazon product research

Use Chrome extensions for quick product research. The Chrome Web Store has many extensions for Amazon sellers, including

Use Google Trends to find trending products

Check Google Trends to evaluate a product’s popularity and see which topics interest people most. It shows search queries over time across regions, categories, and platforms.

Get familiar with your niche market and identify gaps

It’s easier to identify gaps in the market when you’ve selected a specialized niche and understand your target audience. 

While you can do product research with the extensions and tools mentioned above, you can also use the Amazon search bar.

For example, “all over print t-shirt” has several thousand search results, but if you narrow the search with more specific features, like “all over print fishing t-shirt,” the results are drastically reduced. Adding specific words helps measure the competition for a particular product and find gaps in the market.

Check what top Amazon sellers offer

Explore the top Amazon marketplace sellers to find profitable products. Sort sellers by country, visit their storefronts, and check which products sell best.

Look at their customer feedback – it may contain valuable insights into consumer preferences.

Pros and cons of selling on Amazon

Here’s a quick overview of Amazon’s pros and cons to help you decide whether this marketplace is right for you.

Pros:

  • The largest eCommerce marketplace in the world with the most monthly visits.
  • People know and trust the platform. Its reliability can help new sellers establish themselves as trustworthy businesses.
  • Thanks to its product-centric approach, you don’t need to spend time building a brand.
  • Amazon Brand Analytics provides data on customer searches and purchasing behavior.

Cons:

  • Strict return policies – sellers need to add an additional profit margin to account for potential returns and refunds.
  • Setting up a seller account takes longer than other marketplaces like Etsy.
  • Various fees. Seller Central has detailed information on each.
  • To sell items in restricted categories, you need the Professional plan and have to request Amazon’s approval.

Selling on Amazon 101: Tips for success

A woman sitting on the floor with a laptop on her lap, surrounded by Amazon delivery boxes.

While anyone can sell on Amazon, not everyone finds success. Increase your chances by following these tips.

Select a niche

A niche is a smaller group of people with unique preferences and needs. For example, fans of a particular band, people who own a specific dog breed, or those who play a certain sport.

Identify profitable niches on Facebook, Instagram, Reddit, and X (formerly Twitter) to gain valuable insights into which subjects are trending. 

Market research tools like BuzzSumo or Semrush will also show you what people are searching for.

Optimize your product listings

Search engine optimization (SEO) is essential for all sales channels, and Amazon is no exception. Adding the right keywords and information to your listings will make them easier for potential customers to find. 

Here are a few tips for optimizing your listings.

  • Use compelling product titles. Use the most popular keywords in your titles to boost listing visibility. Amazon’s product title character limit is 200, but they recommend no more than 60.
  • Write informative product descriptions. Use secondary keywords to highlight the product’s features and benefits. Add relevant information like material, color, size, and dimensions.
  • Use high-quality images. Include several product images from different angles to highlight their best features. Ensure the images are clear, focused, and fill 85% or more of the frame. Use a plain white background.

Here are a few great resources for creating and enhancing product listings on Amazon:

Quick tip

Increase your sales potential by qualifying as a Featured Offer (formerly – Amazon Buy Box).

Monitor sales performance

Monitoring performance helps identify strengths, address weaknesses, and improve the overall efficiency of your Amazon business.

Use Amazon Brand Analytics to check your products’ performance. Here’s how to set it up:

  • Sign up for a Professional selling plan
  • Enroll in the Brand Registry
  • Access analytics in the Seller Central dashboard

Try multichannel retailing

Multichannel retailing is selling on several channels. For example, sell private-label products on both online marketplaces and your own online store through Shopify or Squarespace. This diversifies your reach and makes your products accessible to customers wherever they shop. 

With Printify’s free plan, you can open up to five stores. The Premium plan ($29 per month) lets you open up to ten. 

We also provide seamless integrations with various sales channels, making multichannel retailing much easier.

Set smart profit margins

Understanding the product price and all its aspects is important to determining the final retail price and potential profit margin. A product’s price should cover all expenses, including shipping fees and marketing costs, but it should not be so high that customers lose interest.  

Sellers should aim for a minimum profit margin of 40%.

Start by checking the average price for similar products to ensure your pricing aligns with industry standards. Then, use our guide to learn how to price a product and implement the best pricing strategies.

Monitor your Amazon reviews

Check reviews regularly to ensure people are satisfied with your products. Address any negative customer feedback quickly. 

Engaging with reviewers builds trust, loyalty, and a positive reputation for your brand. Learn from reviews to improve your products and customer experience.

Provide exceptional customer service

If you deliver great customer service, you’re more likely to receive positive reviews and build a loyal customer base.

Here are a few customer service tips:

  • Use a professional and uplifting tone in your communications
  • Set realistic expectations and promptly resolve issues
  • Clearly outline refund and return policies to avoid misunderstandings

Outstanding customer service has a significant impact and results in repeat purchases.

What to sell on Amazon with Print on Demand

Three custom tote bags with different illustrated prints.

Here’s a list of the most popular categories and products to design and sell on Amazon using Print on Demand. Most of these align with Amazon’s bestsellers, so you can tap into existing demand to reach a broad audience.

The Printify Catalog offers hundreds of products, whether you want to sell t-shirts on Amazon or other customized items.

Why sell products on Amazon with Printify?

A man using a laptop on top of a marble table, with a white t-shirt on the corner of the table.

Printify lets you sell on Amazon without all the hassles of running an online store. Once a customer orders, we print and ship everything to their doorsteps, freeing you to spend your time creating designs and marketing your brand.

No inventory storage fees

Say goodbye to inventory management. With POD, you don’t need to stress over unsold stock or having a storage space. Products are only produced when customers order them.

100% Free to use

The Printify platform is 100% free and easy to use. We offer hundreds of products, free design tools, and a network of thoroughly vetted Print Providers.

Design products in minutes

Use our beginner-friendly Product Creator to make or upload designs. Try our AI image generator, pattern creation tool, and text editor to create original designs from scratch.

Perfect for new and experienced sellers

Our platform is perfect for entrepreneurs of all skill levels. There are no minimum order quantities, so people can quickly start a new business or expand their existing one.

Dedicated merchant support

Our Merchant Support Team is available 24/7. Whether you need assistance setting up your account or checking on an order, our team is here to provide quick and reliable assistance.

FAQ: Best items to sell on Amazon

You can sell many products on Amazon, including apparel, electronics, accessories, stationery, home decor, skincare and health products.

The best things to sell on Amazon vary depending on market trends, region, and demand.

However, some products, like t-shirts, hoodies, sweatshirts, shoes, mugs, canvasses, blankets, tapestries, and posters, consistently perform well in the marketplace.

To use this fulfillment method, start an FBA business, create a selling account, and log in to Seller Central. Amazon has a page that explains how to set up FBA easily.

You can also use FBA with Printify to offer faster fulfillment to your customers.

Conclusion

As we conclude our article on what to sell on Amazon, remember that success requires careful research, planning, and ongoing optimization.

If you’re ready to start selling on Amazon, we’re here to help. Printify offers the highest quality products, the best prices, and outstanding customer support.

Make it happen today!

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How to increase sales on Amazon: A guide for 2025 https://printify.com/blog/how-to-increase-sales-on-amazon/ Thu, 17 Apr 2025 07:07:00 +0000 https://printify.com/?p=315231 Learn how to increase Amazon sales. Discover tips and strategies for growing your Amazon store and standing out from the competition.

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Printify + your favorite platform = more sales!

Find out how to increase sales on Amazon and make your products stand out. Whether you’re struggling with visibility, pricing, or marketing, we’ve got the perfect game plan to help you sell more

This guide breaks down everything from optimizing listings to leveraging Print on Demand for hands-off fulfillment. No guesswork – just proven tactics to help you dominate the marketplace.

Disclaimer

This post may contain affiliate links, which means we may earn a commission if you make a purchase through those links. This comes at no additional cost to you.

Key takeaways

  • Optimization drives sales. Using keywords in the product title, description, and images improves search rankings for better conversions.
  • Use Printify to simplify selling on Amazon. No inventory or fulfillment issues – just high-quality custom products ready to sell.
  • Amazon Analytics unlocks growth. Use real data on customer behavior, search trends, and inventory to refine your strategy and maximize sales.
  • Automate inventory management for steady sales. Printify’s automatic product substitution option and FBA integration mean you never have to worry about stockouts.

Optimize your product listings

A man sitting on a wooden deck, focused on his laptop, with a serene outdoor setting in the background.

Want more sales on your Amazon store? Start with better listings. A compelling product detail page with the right keywords, an engaging title, and top-notch images helps you rank higher and turn browsers into buyers.

Conduct keyword research

Get your products in front of customers on Amazon’s search results page with relevant keywords. Amazon SEO is the best way to improve your product listings.

Find out what shoppers are searching for

Tools like Amazon Brand Analytics, Jungle Scout, and Semrush reveal popular customer searches, buying trends, and competitor performance. Use them to refine your keyword strategy and prioritize terms with decent volume but lower competition to enhance visibility.

Use Amazon’s search bar suggestions

Start typing your product name and let auto-fill show you what customers search for. The results page is a goldmine for finding profitable search terms or keywords that can be valuable additions to your listing.

Analyze top-performing listings

Look at competitor pages ranking high in your category. Spot recurring keywords in their titles and descriptions – then refine your strategy to stand out.

Optimize back-end search terms

Amazon lets you add hidden search terms for your product listings. Use this space to insert alternative spellings, synonyms, and secondary keywords with a lower search volume without cluttering your title or description.

Create good product titles

Your product title is the first thing customers see, and Amazon’s search algorithm takes it seriously. A clear, keyword-rich title helps your product rank higher and encourages more clicks.

  • Include key details. Begin with the main product name and add descriptors like color, size, or material so shoppers immediately know what you’re selling.
  • Incorporate keywords naturally. Use high-impact search terms, but avoid keyword stuffing. For example, “Stainless Steel Water Bottle – Insulated, 20 oz” is clear and optimized.
  • Check the limits. Titles should be between 80-200 characters. Always prioritize clarity and readability over excessive keyword use.
  • Follow Amazon’s guidelines. Stick to proper capitalization, avoid symbols, and use Amazon’s formatting standards.

A well-crafted title increases visibility, attracts customers, and improves conversions, so make every character count.

Use high-quality images and descriptions

Great visuals and compelling descriptions make your product more appealing. Build buyer trust with crisp and beautiful images, and highlight key benefits with engaging and informative descriptions.

Use multiple, high-resolution images

Amazon recommends at least 1000×1000 pixels for zoom clarity. Show different angles, close-ups, and real-life applications to help customers visualize the product.

Write benefit-driven descriptions

Go beyond specs – explain how your product enhances the customer’s life. Instead of just saying “cotton hoodie,” highlight its “soft fabric and breathable feel, perfect for cozy nights or everyday style.”

Incorporate keywords naturally

Place relevant keywords in descriptions and bullet points to improve search visibility while keeping the text engaging and readable.

Follow Amazon’s image guidelines

The main image must have a white background, and text overlays are not allowed. Comply with these rules to maintain a professional and polished listing.

Quick tip

Need profitable product ideas that’ll fly off your shelves? Read our article on how to find items to sell on Amazon.

Manage your reviews and ratings

Customer feedback can make or break your Amazon sales. Good ratings mean better credibility, more conversions, and higher search rankings – making them one of the most powerful tools for success.

Encourage happy customers to leave more reviews by delivering great products and services. Use Amazon’s Request a Review button and respond to both positive and negative feedback to show professionalism.

Set a competitive pricing strategy

A man in an apron sits at a desk, focused on his laptop while surrounded by paperwork.

Product prices directly impact the profitability of your Amazon store. The right pricing strategy helps you attract customers, stay ahead of competitors, and maximize your revenue.

Whether you sell affordable consumer goods or premium products, adjusting your pricing effectively gives you an edge on the Amazon marketplace.

Dynamic pricing

Stay competitive by automatically adjusting your prices based on demand, competitor pricing, and market trends. This keeps your listings attractive to buyers while protecting your profit margins.

Set pricing rules by establishing minimum and maximum limits so your products remain profitable, even when the market shifts. Use Amazon’s Automate Pricing tool to adjust rates in real time without manual effort.

Use tools like AMZScout to track top sellers in your category. Monitoring pricing trends helps you make strategic adjustments that keep your products competitive.

Offer discounts and promotions

Amazon provides various promotional tools to help you boost sales, attract new customers, and clear out inventory. It’s easy to manage your store’s discounts and offers – just head to the Advertising tab on Amazon Seller Central.

Set up Amazon coupons to offer instant savings that appear directly on your product listing, improving click-through rates. 

Or, run Lightning Deals to create urgency and drive quick sales. These limited-time promotions appear on Amazon’s Deals page, perfect for attracting impulse buyers. Depending on your needs and sales goals, set up Lightning Deals or 7-Day Deals.

Don’t overlook promotional codes to target specific audiences. Share discounts through social media channels, email marketing, or influencer partnerships.

Learn more

Check out our comprehensive guide on Amazon promotions.

Amazon Prime: Sell faster with fast and free shipping

Over 200 million Amazon Prime members expect quick, hassle-free shipping, making Prime-listed products more attractive. This can increase conversions and improve your visibility in Amazon search results.

Join Fulfillment by Amazon (FBA) to offer Prime shipping without handling logistics. Amazon stores, packs, and ships your products, making sure they meet Prime’s fast delivery standards.

Alternatively, use Seller-Fulfilled Prime (SFP) to manage your own inventory while still offering Prime benefits. Store owners decide on shipping methods but must comply with strict delivery requirements to maintain Prime status. 

Don’t forget to highlight Prime benefits on your product page. Prime members actively search for fast and free shipping, so emphasizing this makes your product more appealing to drive higher sales.

Promote your product

A woman in an orange dress captures a moment with her camera, smiling as she takes a photo outdoors.

Amazon gives sellers plenty of ways to improve visibility and drive conversions, from targeted ads to enhanced content. The key is leveraging Amazon’s built-in marketing tools to stay competitive.

Here’s how to get more sales on Amazon.

Use sponsored ads

Amazon sponsored ads place your products in prime positions for better visibility. These paid ads target shoppers actively looking for items like yours, making them a powerful addition to your marketing strategy.

Sponsored Products ads

Sponsored Products appear in Amazon search results and on the product details page. They promote individual product listings to reach more potential buyers. These ads are perfect for driving sales for new or underperforming products

It’s possible to start with a lower budget. Monitor your ads’ performance and adjust based on results.

Sponsored Brands ads

These ads feature your brand logo, a custom headline, and multiple products, making them ideal for raising brand awareness. They often appear at the top of search results, but placement depends on bid competition and relevance. 

Sponsored Brands work best for sellers with a larger product catalog looking to establish brand recognition.

Sponsored Display ads

These ads appear both on and off Amazon, reaching external traffic and existing shoppers based on their browsing behavior.

They’re designed for retargeting, meaning they reach customers who have viewed your product or searched for similar items. Sponsored Display ads help keep your offerings top-of-mind, encouraging buyers to return and complete their purchase.

Publish Amazon A+ Content

Amazon A+ Content lets you enhance Amazon listings with rich media – quality images, videos, and comparison charts that make your product more compelling. These premium features improve conversion rates by giving shoppers a more engaging buying experience.

Important

You need to enroll in the Amazon Brand Registry program and have a Professional selling plan to be eligible for A+ Content.

Use high-quality product images

Strong visuals grab attention and build trust. Upload high-resolution images, lifestyle shots, and close-ups to help shoppers visualize the product in real life. Highlight key details that set your product apart.

Add comparison charts 

Side-by-side product comparisons help shoppers make informed decisions. Use this feature to showcase unique selling points, compare features with similar items, and convince buyers to choose yours.

Tell your brand story

A+ Content is great for adding storytelling elements and creating a deeper connection with customers. Share your mission, values, and unique product benefits to foster loyalty and stand out from competitors.

Sell more on Amazon with Print on Demand

A man sitting at a desk, focused on a laptop screen displaying a website.

Not sure how to sell more on Amazon without dealing with inventory or upfront costs? Print on Demand (POD) lets you create and sell custom products at competitive prices with minimal effort.

What is Print on Demand?

POD is an on-demand and automated fulfillment method for selling custom goods. After a customer orders, a POD service like Printify will print and ship your product worldwide. 

This means no bulk inventory, no storage costs, and no wasted stock – perfect for Amazon sellers looking to minimize risk while maximizing profits.

Offer a wide range of customizable products, from apparel and accessories to home decor and gifts, without worrying about production.

It’s a highly scalable business model that lets you start small and expand effortlessly. That leaves you time to focus on branding and marketing while your POD provider handles the rest.

Pick a print-on-demand provider

To succeed with Print on Demand, you need a reliable provider that delivers high-quality products, seamless fulfillment, and solid merchant support.

Discover

Compare the top POD companies in terms of product variety, print quality, shipping speed, and Amazon integration to find the best fit for your business.

Why Printify is the best choice?

Printify offers everything you need to sell on Amazon. Sign up for free to start creating and selling custom products in no time. The benefits?

  • Massive product Catalog. Over 1,300 customizable items, including apparel, accessories, home decor, stationery, and eco-friendly products.
  • Seamless Amazon integration. List your products directly on Amazon with built-in automation.
  • Global fulfillment network. Over 140 Print Provider facilities for fast, cost-effective shipping worldwide.
  • Scalability. Easily expand your product offerings without worrying about the logistics. Simply select, design, and sell.

Start making sales on Amazon with Printify and reach millions of shoppers!

Create unique designs

A man focused on his computer, using a pen while working on a task displayed on the monitor in front of him.

Bring your ideas to life with our intuitive Product Creator:

  • Easily upload and apply designs. Add your artwork, text, or patterns in seconds with the drag-and-drop functionality.
  • Create new designs from scratch. Browse through our free graphics library, put the AI image generator to work, and layer your designs for a stunning custom product.
  • Instant high-quality mockups. Automatically generate professional product images for your marketing materials. 
  • Stay ahead of trends. Update designs quickly based on seasonal demand and customer preferences without worrying about logistics.
Important

Amazon requires real product photos – meaning virtual mockups won’t be accepted as the main image. Order a sample and follow our tips to take beautiful product photos.

Offer personalization on Amazon

A man operates a machine to create a shirt, focusing intently on the fabric and machinery involved in the process.

Giving buyers the chance to personalize products helps you stand out. While the marketplace isn’t primarily known for custom items, Amazon Custom, Amazon Handmade, and POD services are a few ways to offer tailored products.

Why customization works

  • Appeals to a broad audience. Shoppers love items that feel personal, whether it’s monogrammed accessories and apparel or engraved jewelry.
  • Ideal for gifts and special occasions. Custom items are in high demand during peak seasons like Christmas, Valentine’s Day, and Mother’s Day.
  • Less direct competition. While generic products face intense competition, customized items have a unique value proposition that makes it easier to stand out.

Amazon Custom

Offer engraving, embroidery, and text or image customization on select products. You must have a Professional seller account to access the Custom feature set.

Amazon Handmade

Sell artisanal and handcrafted products with a personalization option for adding names, dates, or initials. This helps draw potential customers in, especially for categories like home decor, apparel, and accessories.

Personalize with Printify

Want to make your print-on-demand designs even more special for customers? It’s easy with our personalization feature. Here are a few product ideas to help get you started:

  • Custom name-based products. Mugs, t-shirts, and tote bags for everyday essentials.
  • Niche items. Fitness hoodies, wellness candles, or pet apparel for the perfect gift.
  • Personalized artwork. Think birthday constellation posters, pet portraits, or family name postcards.

Automate inventory management

Keeping your Amazon store running smoothly means making sure products are always available.

Whether you’re using POD, FBA, or both, the right approach to inventory management prevents stockouts, minimizes delays, and keeps customers happy.

Print on Demand

POD is the easiest way to automate stock management. Since we only print products after a customer orders, there’s no need to worry about inventory. 

It’s also easy to avoid stock shortages with Printify’s automatic order routing feature. If a Print Provider runs out of a specific item, we find the next closest alternative from another supplier to maintain seamless fulfillment and avoid sales disruptions.

Fulfillment by Amazon

If you’re using Amazon’s fulfillment service, keeping track of stock levels is essential.

The Inventory Dashboard in Seller Central provides insights into product availability, while FBA Inventory Age and Restock Inventory recommendations help you determine when to replenish stock to avoid delays.

Many sellers combine POD with FBA to reduce overhead costs for maximum flexibility and profits. For example, use POD for customizable products while keeping pre-made or best-selling items stocked via FBA to take advantage of Amazon Prime shipping.

Use Amazon Analytics to boost your product sales

Data is your best weapon for boosting sales on Amazon. Track customer behavior, analyze sales trends, and refine your Amazon listings to stay ahead.

Here’s how you can make data-driven adjustments for more sales and maximum profits.

Amazon Seller Central reports

Seller Central compiles various reports to help you optimize your Amazon listings for search results:

  • Business reports. Find key insights on sales performance, conversion rates, and traffic trends. Use this data to identify which products drive the most engagement.
  • Inventory reports. Avoid stockouts by analyzing demand trends and planning restocks based on historical data trends.
Quick tip

Regularly reviewing these reports helps you manage inventory efficiently and align your pricing, Amazon ads, and keyword research strategy with your target audience’s purchasing behavior.

Customer behavior data

Dive into customer demographics, buying patterns, and search term trends using Amazon’s Business Analytics data. Refine your listings, adjust your Sponsored Products campaign, and improve ad targeting for more sales.

  • Discover which keywords your target audience uses in relevant searches to fine-tune your SEO strategy.
  • See which categories other sellers are ranking for and offer an improved product to stay competitive.
  • Identify seasonal trends to capitalize on high-demand periods and plan promotions in advance.

Use Amazon’s analytics tools to continuously adapt your strategy, refine marketing efforts, and optimize listings. This helps people discover your products, ultimately growing your Amazon sales.

FAQ

To increase sales on Amazon, optimize your product details with high-quality images, compelling descriptions, and keyword-rich titles. 

Utilize paid advertising like Sponsored Brands to showcase multiple products and enhance brand awareness. Engaging with customers through reviews and addressing inquiries promptly also builds trust to drive more conversions.

Optimizing your listings, engaging with customers, and aligning with trends are the top ways to drive more sales on Amazon. Remember to market through social media to drive external traffic, and encourage positive reviews to establish credibility on the marketplace.

Make your products impossible to ignore by seamlessly blending high-ranking, targeted keywords into your titles, descriptions, and bullet points. Stand out by optimizing product images and actively responding to reviews.

Want even more visibility to make money on Amazon? Join the Amazon Brand Registry program to unlock A+ Content and advanced branding tools.

How to improve Amazon sales – To recap

Ready to turn clicks into cash?  With more customers than you can count and successful eCommerce companies as competitors, standing out takes strategy. But when you play your cards – and keywords – right, the rewards are huge.

To recap what we’ve learned:

  • Optimizing product titles and product descriptions is a non-negotiable.
  • Use Amazon fulfillment centers to streamline logistics.
  • Encourage shoppers to leave reviews because more credibility means more sales.
  • Partner with Printify to design and profit from custom products without worrying about inventory or fulfillment.

Start your POD business on Amazon with Printify!

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How to sell digital products on Amazon: 2025 Guide https://printify.com/blog/how-to-sell-digital-products-on-amazon/ Tue, 15 Apr 2025 08:14:00 +0000 https://printify.com/?p=315155 Follow our step-by-step guide on how to sell digital products on Amazon, complete with key strategies for creating listings and increasing sales.

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Sell custom products with Printify

With Amazon’s net sales expected to exceed $1 trillion by 2027, it’s no surprise that sellers are flocking to this eCommerce giant to start making money.

Selling digital products on Amazon offers a fantastic opportunity to reach a wide audience and generate a steady income stream.

In this guide, we’ll show you how to sell digital products on Amazon – from setting up your seller account and choosing the right products to optimizing your listings and promoting them effectively.

Disclaimer

This post may contain affiliate links, which means we may earn a commission if you make a purchase through those links. This comes at no additional cost to you.

Key takeaways

  • Choosing the right digital products to sell on Amazon requires careful consideration of market demand and your own interests and expertise.
  • High-quality designs are essential to attract customers, whether you create them yourself or hire professionals to do it for you.
  • Print-on-demand platforms like Printify allow you to turn digital products into physical goods without upfront costs, providing automated order fulfillment.
  • Effective digital marketing through social media, email campaigns, content marketing, and paid advertising drives traffic and increases sales.
  • Analyzing customer behavior, competitors, and sales metrics will help you optimize your listings and scale your business.

What are digital products?

Digital products are items you can sell online without the need for shipping, such as eBooks, online courses, templates, stock photos, music, and software. One major advantage is that they can be sold repeatedly without extra work, making them a great source of passive income. 

Since there are no shipping or production costs, digital products have high profit margins and can be a simple, low-maintenance way to make money.

Pick digital products to sell on Amazon

Choosing the right digital content to sell on Amazon is crucial to attracting buyers and ensuring sales.

Your digital offerings need to be high-quality and appealing to achieve the best results.

So, how and where do you start?

Find your niche

A niche is a specific market segment that targets a particular audience with unique interests or needs. Identifying a niche market is key to successfully selling digital products on Amazon. Start by exploring areas where your passions and expertise align with market demand.

For example, if you love vintage typography, consider selling digital font collections, typography online courses, or design templates for vintage-style projects.

If you’re into obscure history – create digital art, eBooks, or documentaries on lesser-known historical events and figures.

Research your target market

Market research means learning about your target audience, competitors, and industry trends. It helps you understand what customers want and how to stand out, so you can maximize your sales.

  • Explore market trends

Check reports, expert opinions, and forecasts to stay informed about industry trends. Identifying emerging opportunities helps you adapt and stay competitive.

  • Do keyword research

Use tools like Semrush or Google Trends to find high-impact keywords with low competition. Focus on long-tail keywords and update your strategy regularly to improve visibility.

  • Review competition

Study competitors’ pricing, marketing, and customer engagement. Check reviews for buyer insights, analyze their social media presence, and explore their product listings for gaps. Use tools like PowerAdSpy to uncover their ad strategies and find opportunities to offer unique products, improve your marketing tactics, or target unmet customer needs.

  • Understand consumer behavior

Track buyer preferences, demographics, and customer feedback to refine your digital products. Engage in online communities to gather insights and improve your offerings.

Check out top-selling digital products on Amazon

Explore Amazon’s Best Sellers page to identify high-demand digital products.

Analyze product features, prices, and customer reviews to understand what works and what can be improved. 

Use tools like MerchInformer or JungleScout to track sales trends and keyword data, simplifying your research process.

Pro tip

Consider offering both digital and physical products. For inspiration, check out our guide on what to sell on Amazon.

How to create digital products for your Amazon business

A person interacting with a tablet, examining a product displayed on the screen in a bright, modern environment.

Visuals, from eye-catching eBook covers to engaging GIFs, are key to capturing attention and representing your digital products. Well-designed visuals attract customers, convey value, and help establish your brand identity. You can make or source high-quality designs that connect with your audience in multiple ways.

Create your own designs

If you have graphic design skills and access to design software like Photoshop or free Photoshop alternatives, creating your own designs allows you to personalize your products and align them with your brand and customer preferences.

Hire professional designers

If you don’t have design expertise or prefer to focus on other aspects of your business, hiring freelance designers or agencies can be a worthwhile investment.

Platforms like Fiverr offer access to a diverse pool of talented designers specializing in various styles and niches.

Collaborate with them to create custom logos, artwork, interfaces, or promotional graphics tailored to your specific needs.

Purchase pre-made designs

Go to online marketplaces like the Creative Market for a wide range of ready-to-use templates, graphics, and digital assets created by professional designers.

Pre-made designs are convenient and cost-effective. They allow you to quickly enhance your product listings with visually appealing elements without generating ideas and extensive customization.

Use Printify’s design tools

Partner with Printify to easily upload your designs or create new ones for physical products. Our Product Creator allows you to customize items with your own artwork, text, and design elements – and even use the AI image generator to create unique product visuals.

Set up your Amazon account

Follow these steps to ensure a smooth setup and access to seller tools.

Create an Amazon Seller Account

Registering on Amazon Seller Central is the first step toward selling digital products in this bustling marketplace.

Follow Amazon’s step-by-step registration process, providing accurate information on your business location, type, and register your business name.

Choose between two selling plans:

  • Individual plan – No monthly fee, but higher per-item selling fees.
  • Professional plan$39.99/month with lower per-item fees and access to advanced tools.

To activate your account, verify your identity and agree to Amazon’s terms of service. Once set up, you’ll access tools for managing listings, orders, and customer interactions.

Design your products

A person using a computer while holding a pen, focused on their work at a desk.

To stand out in the marketplace, ensure your products are visually appealing, intuitive to use, and reflect your brand identity for maximum engagement and customer conversion.

  • eBooks with Amazon’s Kindle Direct Publishing

Design visually appealing layouts, choose readable fonts, and create compelling cover art that grabs attention. Tools like Canva or Adobe InDesign can help you format your eBook professionally.

Review Amazon’s guidelines to create metadata correctly before you start selling eBooks with Kindle Direct Publishing.

  • Online courses

Structure lessons in a logical flow, use engaging visuals, and incorporate interactive elements like quizzes or worksheets to enhance learning. Platforms like Teachable or Thinkific offer templates for professional course layouts.

  • Digital art and prints

Ensure high-resolution images and clear details to make your artwork stand out. Consider themes, color palettes, and styles that resonate with your niche audience. If selling printables, format files in user-friendly sizes (e.g., A4, 8×10″) and offer different versions (PDF, PNG).

Use Printify to upload your art on custom posters and canvas to sell physical products.

  • Audiobooks and music

If creating an audiobook, invest in clear audio quality and a professional voiceover. Use tools like Audacity or Adobe Audition to edit and enhance sound. Musicians should ensure tracks are properly mixed and mastered before selling via Amazon Music Direct or listing them on Amazon’s Music Unlimited or Prime Music services.

  • Apps and software
    Register as an Amazon developer to create and sell mobile apps via the Amazon app store.

Prioritize an intuitive user interface (UI) and seamless experience (UX). Use wireframing tools like Figma or Sketch to plan layouts before development. Keep visuals clean, responsive, and aligned with your branding.

  • Videos and digital media

Whether you’re creating tutorials, documentaries, or digital animations, focus on high-quality visuals, engaging scripts, and professional editing. Tools like Final Cut Pro, Adobe Premiere Pro, or DaVinci Resolve help refine your videos before publishing on Amazon Prime Video Direct or other platforms.

Set up high-ranking listings

A cheerful man at a table uses his laptop, exuding a sense of happiness and engagement in his work.

A well-crafted listing with strategic keywords, compelling descriptions, and high-quality images increases your chances of ranking higher in Amazon search results. Follow these key steps to create listings that stand out and drive sales.

Optimize your product listing

Your product listing is your storefront on Amazon, featuring the title, description, images, and key features. A well-optimized listing attracts buyers, improves search visibility, and boosts sales.

  • Clear and engaging title

Your title is the first thing customers see. Make it clear, concise, and keyword-rich, accurately reflecting your product. Ensure it meets Amazon’s guidelines for length and content to avoid penalties.

  • Detailed description

Use this space to highlight key benefits, features, and unique selling points. Bullet points improve readability, while descriptive language helps customers visualize the product. Address common concerns and questions to increase buyer confidence.

  • High-quality images

Images play a major role in conversions. Include:

Multiple angles to showcase details.
Lifestyle shots to demonstrate real-world use.
Infographics or diagrams to highlight key features.

Clear, professional images build trust and improve sales.

  • Integrate relevant keywords

Conduct keyword research using tools like Semrush or JungleScout. Place keywords naturally in the title, description, and bullet points to increase search visibility.

  • Continuously optimize your listings

Amazon rankings change over time, so regularly analyze performance metrics (click-through rates, conversions, and customer feedback).

A/B test different titles, descriptions, or images.
Update based on trends and reviews to stay competitive.

A well-maintained listing keeps your product visible, relevant, and converting at a high rate.

Create a marketing strategy

A laptop placed on a table with several individuals seated around it, discussing and sharing ideas.

Develop a marketing strategy to promote your digital products and drive traffic to your Amazon listings.

To reach and engage your target audience, consider using a multi-channel approach that includes social media marketing, online advertising, email campaigns, and content marketing.

Social media marketing

Platforms like Facebook, Instagram, and TikTok provide excellent opportunities to connect with potential customers and build a loyal following.

By creating engaging content that resonates with your audience, you’ll be able to drive traffic to your Amazon listings and increase sales.

  • Use platform-specific features

Most popular social media platforms offer features that make it easy to share and advertise your digital content to segmented groups of people.

  • Partner with influencers

Find social media influencers to expand your reach and build credibility.

Influencers can help you tap into their follower base, providing authentic endorsements that resonate with potential customers.

  • Use paid ads

Invest in paid advertising on social media platforms to boost your product visibility.

Target specific demographics and interests to reach a more relevant audience and maximize your ad spend.

  • Use marketing tools

To streamline your promotional efforts and achieve better results, try online tools like Later or Tailwind.

These tools help you plan, schedule, and analyze your social media posts, ensuring you maintain a consistent online presence. 

  • Track social media metrics

Regularly analyze your performance to see what content resonates with your audience. Use insights from likes, shares, comments, and engagement rates to refine your strategy. 

By understanding audience preferences, you can optimize content for better reach and engagement.

Search engine ads

Online advertising allows you to precisely target potential customers, drive traffic to your Amazon digital product listings, and ultimately increase sales and revenue.

By strategically using various advertising channels, it’s possible to maximize your reach and achieve better results in selling digital products on Amazon.

  • Amazon Ads

Use Amazon’s marketing tools to run sponsored ad campaigns and set bids on relevant keywords to advertise your products and brand.

  • Google Ads

Run targeted Google Ads campaigns that direct traffic to your Amazon product listings.

Use keyword research to optimize ad copy and bid strategically to attract clicks and conversions.

  • Display advertising

Place sponsored display ads on relevant websites and blogs that cater to your target market. This approach increases brand exposure and drives traffic to your Amazon product pages.

  • Retargeting campaigns

Implement retargeting ads to re-engage users who have visited your Amazon listings but haven’t made a purchase. This strategy keeps your products top of mind and encourages conversion.

Email marketing

A businesswoman typing on a laptop, with documents and graphs spread out, engaged in her professional tasks.

Email marketing is a powerful way to promote and sell Amazon digital products. To engage your audience, focus on delivering valuable content – share helpful tips, behind-the-scenes insights, and exclusive discounts or early access to new products.

  • Build an email list

Create opt-in opportunities on your website and Amazon product pages to collect email addresses. Offer incentives like discounts or free downloads of digital content to encourage sign-ups.

  • Use customer segmentation

Segment your email list based on buyer personas, past purchases, or engagement levels. This allows you to send targeted and relevant content to different parts of your audience.

  • Send personalized emails

Craft personalized email campaigns that highlight the benefits of your digital products. Include customer testimonials, demo videos, or exclusive offers to drive engagement and conversions.

  • Launch drip campaigns

Set up automated drip campaigns to nurture leads over time. Send a series of emails that provide valuable information, address common pain points, and gradually promote your digital products.

  • Analyze metrics

Track key metrics such as open rates, click-through rates, and conversion rates. Use A/B testing to optimize subject lines, content, and calls to action for better performance.

Content marketing

To attract and engage your audience, create valuable content related to your products. This can include blog posts, videos, and tutorials.

Content marketing is essential for attracting and converting customers interested in Amazon’s digital products.

  • Create valuable content

Develop high-quality content, such as blog posts, tutorials, whitepapers, or eBooks, that provides valuable information related to your digital products.

Focus on solving problems or addressing specific needs of your target audience.

  • Use SEO

Optimize your content for search engines to attract organic traffic.

Conduct keyword research and incorporate relevant keywords naturally into your content to improve visibility on search engine results pages.

  • Partnerships

Collaborate with industry experts, influencers, or bloggers to guest post or co-create content.

This expands your reach, builds credibility, and attracts qualified leads to your Amazon listings.

  • Offer lead magnets

Share downloadable guides, templates, or free trials of your digital products to capture potential customers’ email addresses.

Use email marketing to nurture leads and guide them toward purchasing your products on Amazon.

Pro tip

Explore our guide on how to sell digital art for additional tips and tricks.

Analyze data and scale your store

A man wearing glasses points at a whiteboard, engaging an audience with his presentation.

Make informed decisions to streamline your processes, improve product offerings, and scale your store efficiently.

Review sales and inventory performance

Amazon’s reporting tools help you track sales trends, inventory levels, and customer buying patterns. Use this data to identify best-sellers, adjust pricing, and optimize your listings.

Monitoring inventory ensures you avoid stockouts or overstocking. Regularly reviewing these insights helps you refine your strategy and maximize sales.

Gather feedback

Use Amazon’s Request a review button to gather valuable customer feedback, and use the buyer-seller messaging service to address customer inquiries.

Pay attention to these reviews and questions. They often provide insights into what your customers value most, which can help you tailor your products and marketing strategies to better meet their needs.

Analyze your competition

Review other stores selling digital products on Amazon to identify their strengths and weaknesses.

Use this knowledge to differentiate your products and stay ahead of the competition.

Pro tip

Check out our blog on making money on Amazon for additional insights on how to turn your ideas into steady income streams.

Digital products and Print on Demand

Turn your digital creations into physical products by integrating them with Print on Demand. Whether it’s artwork, designs, or templates, you can print them on apparel, home decor, accessories, and more – without handling inventory or shipping.

Easy to use

Design and sell custom products effortlessly – no need to handle inventory, packaging, or shipping. Our automated fulfillment takes care of everything.

Global reach

We’ve partnered with printing facilities worldwide, so your orders are produced and shipped closer to your customers, reducing both delivery times and costs.

Cost-effective

With no upfront costs, you only pay when you make a sale. Our competitive pricing ensures better profit margins while keeping products affordable for buyers.

24/7 Support

Need help? Our expert Support Team is available around the clock to assist with orders, troubleshooting, and any questions you have.

FAQ

Yes, Amazon allows sellers to list and sell digital products such as eBooks, music, software, and more on the marketplace and through features like Amazon’s Kindle Direct Publishing and Amazon Music.

Create an Amazon Seller Account, choose a niche, and design high-quality digital products like eBooks, templates, or printables. Set up your listings with compelling descriptions, keywords, and images, then use Amazon’s marketing tools to attract buyers and grow your store.

As mentioned, Amazon’s net sales are expected to exceed $1 trillion by 2027, so yes, selling digital products can be a highly profitable business thanks to low production costs and high potential for passive income. It’s possible to sell the same product multiple times without restocking inventory.

Selling digital products on Amazon gives you access to a wide customer base and various marketing tools to scale your business efficiently.

Pro tip: If Amazon doesn’t seem like the right marketplace for you, consider selling digital products on Etsy.

To start selling digital products on Amazon, register as a seller and set up your account. Next, upload your digital products, such as eBooks, software, or music, onto Amazon’s platform.

Ensure your listings are optimized with clear descriptions and relevant keywords. Monitor sales metrics and customer feedback to continually improve your listings and enhance your sales performance.

Conclusion

Selling digital products on Amazon is a great opportunity with high earning potential. Now you know how to successfully navigate the process and start generating income.

Find your niche, use high-quality designs, and consider print-on-demand platforms like Printify to easily turn digital products into physical goods.

Ready to start selling digital products on Amazon?

Get started today!

The post How to sell digital products on Amazon: 2025 Guide appeared first on Printify.

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The Amazon Best Seller Badge: A complete guide https://printify.com/blog/amazon-best-seller-badge/ Tue, 08 Apr 2025 09:37:53 +0000 https://printify.com/?p=314877 Explore how the Amazon Best Seller Badge increases visibility and sales. Discover its benefits, how it’s awarded, and tips to earn it.

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Custom products, global reach

Standing out on Amazon can be tough, but the Amazon Best Seller Badge makes all the difference. This orange ribbon shows shoppers that a product is a top seller in its category, increasing visibility, trust, and sales. For sellers, it’s a valuable achievement that can drive business growth.

But how do you earn this badge? This guide covers everything you need to know and shares tips to help you secure the badge and take your Amazon business to the next level.

Key takeaways

  • The Amazon Best Seller Badge is awarded to top-selling products in a specific category, updating hourly to reflect real-time sales performance.
  • Having the badge improves search visibility, driving more organic traffic and increasing sales.
  • Repeatedly earning the badge strengthens brand recognition, establishing your brand as a leader in your niche.

What is the Amazon Best Seller Badge?

Illustration showing steps to utilize a free trial effectively, including sign-up and feature exploration tips.

The Amazon Best Seller Badge is given to products with the highest sales in a specific category or subcategory over a set period. Updated every hour, this badge shows how well a product is selling in real-time.

This bright orange ribbon appears next to a product’s title, helping it stand out. Many shoppers view it as a sign of quality and trust, increasing the likelihood of a purchase.

How it differs from other badges:

  • Amazon’s Choice Badge: Based on customer satisfaction, delivery speed, and pricing.
  • New Release Badge: Highlights trending products in their first 90 days.

The Best Seller Badge is purely sales driven.

What are the benefits of having the badge?

A close-up of a hand holding a credit card above a payment terminal, indicating a transaction in progress.

Higher visibility in search results

One of the most valuable perks of having the Best Seller Badge is improved search ranking. Products with the badge rank higher in search results, increasing visibility and clicks. Since most shoppers don’t browse past the first few listings, this placement increases organic traffic and higher sales volume.

For example, a small t-shirt seller specializing in eco-friendly designs saw a significant increase in visibility after earning the Best Seller Badge in the “Graphic T-Shirts” category. Their product ranked in the top three search results, attracting more buyers and allowing them to expand their collection with new designs.

Increased credibility and trust

This seller label acts as a mark of endorsement. Shoppers trust the badge as a symbol of popularity and reliability, making them more likely to buy.

Higher sales potential

The Amazon Best Seller Badge creates a self-sustaining sales cycle – higher visibility leads to more sales, reinforcing your ranking and maintaining momentum.

Stronger competitive advantage

During peak shopping seasons, products with the best seller rank stand out against competitors, increasing conversions. For example, shoppers searching for holiday gift items or gift ideas are more likely to choose a product with the best seller rank.

Greater brand recognition

Repeatedly earning the Best Seller Badge helps establish your brand as a trusted name in your niche, reinforcing your reputation as a successful business.

How does Amazon determine best sellers?

Amazon Seller app displayed on an iPhone screen, showcasing the interface for managing sales and inventory.

Amazon awards the Best Seller Badge based on:

Sales velocity: Fast-selling products rank higher.

Sales history: Consistent sales over time help maintain the best seller status.

Relevant category: Placing your item in the wrong product category reduces your chances. For example, listing a hanging wooden shelf under “Office Supplies” instead of “Home Storage Solutions” can harm your product’s ranking.

Amazon updates rankings hourly to ensure badges reflect real-time sales performance.

6 Tips to get the Amazon Best Seller Badge

A woman stands at a podium, presenting to her colleagues seated at a conference table, engaged in the discussion.

1. Choose the right category

  • Selecting a specific, relevant product category increases your chances. 
  • Example: Listing holiday gift items under “Seasonal Home Decor” instead of “General Home Accessories” improves visibility.

2. Optimize product listings

Your product listing is your sales pitch – make it compelling.

  • Use Google Keyword Planner and other free keyword tools to find keywords with high search volume to use in titles and descriptions.
  • Provide clear, concise product descriptions covering size, materials, and benefits.
  • Include high-quality images emphasizing quality and usability.

3. Increase sales with marketing

Higher traffic often translates to more sales, improving your seller ranking and chances of earning the badge. Drive traffic through:

  • Amazon ads: Leverage Amazon’s advertising tools to reach relevant audiences within the platform.
  • Social channels: Use Instagram, TikTok, and Facebook to direct traffic to your Amazon page.
  • External advertising: Explore paid ads on Google or collaborations with influencers to drive traffic.

4. Score positive reviews

Products with high ratings and glowing reviews tend to rank higher.

  • Provide excellent customer service to encourage positive feedback.
  • Address negative reviews promptly to protect your account.

5. Set competitive pricing

While setting your price, consider:

  • Profit margins: Ensure your pricing covers costs without discouraging buyers.
  • Market trends: Adjust pricing based on market trends and demand.

6. Drive traffic to your listings

  • Use Google Ads or Facebook Ads to send buyers to your Amazon listing.
  • Leverage Amazon’s internal sponsored listings for increased exposure.

There are millions of ideas for what to sell on Amazon. You just need to find your niche and focus on products that align with your expertise and audience.

Combining these strategies increases your product’s visibility and sales, helping you reach the Best Seller status.

Start a print-on-demand business with Amazon

Want to expand your product line without the hassle of inventory? Print-on-demand (POD) is the perfect solution. Platforms like Printify let you design and sell custom products – t-shirts, mugs, tote bags, and more – without upfront costs or storage concerns. Simply create your designs, sync them with Amazon, and start selling.

With seamless Amazon integration, POD allows you to tap into a massive customer base while testing new niches and scaling at your own pace. Whether you’re building a brand or adding new revenue streams, this model makes it easy to grow your business with minimal financial risk.

Amazon Best Seller Badge FAQ

The Amazon Best Seller Badge is an orange ribbon-like icon that appears on a product detail page. The badge is awarded to top sellers in a specific category or subcategory based on sales velocity, meaning the product has achieved the highest number of sales in a specific category within a particular timeframe. This badge signals trust and quality, making it a valuable achievement for Amazon sellers.

For sellers, the Best Seller Badge significantly boosts brand recognition and attracts more customers by enhancing trust and credibility. Products with this badge typically achieve higher visibility in search results, leading to increased sales volume. 

For buyers, the badge is a shortcut to finding high-quality, popular products in a specific category. The Best Seller Badge also gives sellers a competitive edge, helping their products stand out in crowded markets.

Amazon awards the Best Seller Badge based on sales velocity and sales history within the same category. The algorithm analyzes sales volume, recent performance, and competition.

Since the badge updates hourly, rankings fluctuate based on customer searches, demand, trends, and seasonal spikes, ensuring it reflects real-time sales data. To maintain or earn the badge, sellers must focus on optimized product listings, competitive pricing, and ensuring positive customer reviews.

Conclusion

The Amazon Best Seller Badge isn’t just a label – it’s a game-changer for visibility, credibility, and sales.

Whether you’re an established Amazon seller or just starting, these strategies can position your product for long-term success. By choosing the right category, optimizing your listings with highly relevant keywords, and driving traffic, you can increase your chances of earning this powerful badge. Start implementing these strategies today and watch your sales soar!

Start selling today!

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Shopify vs Amazon: Pick the best platform for your business in 2025 https://printify.com/blog/shopify-vs-amazon/ Wed, 26 Mar 2025 10:51:05 +0000 https://printify.com/?p=313920 In this article, we’ll compare Shopify vs Amazon to determine which platform best suits your business needs in [bp_year].

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Printify + your favorite platform = more sales!

Choosing the right platform for your online store can make or break your eCommerce business. Compare Shopify vs Amazon and understand their differences and advantages, from shipping fees and selling fees to marketing tools and scalability. 

We’ll go over the key factors between selling on Shopify vs Amazon to help you determine which platform best suits your business needs in 2025.

Disclaimer

This post may contain affiliate links, which means we may earn a commission if you make a purchase through those links. This comes at no additional cost to you.

Key takeaways

  • Product focus: Shopify offers complete flexibility to create your own online store, while Amazon is a massive online marketplace and retailer with various product categories.
  • Ease of setup: Shopify provides more customization for online stores, but Amazon is simpler to set up and start selling quickly.
  • SEO and marketing: Shopify has more robust SEO tools, whereas Amazon offers built-in traffic from its marketplace.
  • Pricing: Both platforms have different fee structures that cater to various business sizes and needs.
  • Scalability: Shopify is better for scaling businesses due to its extensive range of tools and customization options.

Shopify vs Amazon: An overview

Shopify and Amazon serve different types of sellers and cater to distinct market needs. 

Shopify empowers you to create a standalone online store tailored to your unique brand identity. You control the design, product listings, marketing strategies, and even fulfillment options.

This platform is well-suited for businesses of all sizes, from startups to established enterprises. Shopify’s robust toolkit is perfect for growth, offering features for managing inventory, marketing campaigns, and customer data.

All this power comes at a price. Shopify’s monthly subscription fees vary depending on the plan, with higher tiers offering more features and greater scalability. 

Extensive apps can significantly enhance your Shopify store, but many require additional monthly subscriptions. These costs can add up quickly, so carefully evaluate your needs and budget before diving in.

Amazon, on the other hand, is the world’s largest online retailer with millions of merchants selling their products alongside Amazon’s own offerings. The platform has a massive customer base, making it easier to reach a vast audience. 

On Amazon, you’re essentially a vendor within a larger ecosystem. Branding and marketing capabilities are limited since you need to create Amazon listings in a standardized format. 

Standing out from the crowd requires strategic marketing efforts within the online marketplace itself.

Amazon offers a Storefront option that allows for additional customization compared to a standard seller account. It lets you create a branded, multi-page shopping experience within Amazon’s ecosystem.

However, setting up and managing an Amazon Storefront requires additional effort. It’s also not as user-friendly as Shopify’s store builder, which may reduce the appeal of Amazon’s simplified selling setup for beginners.

In a nutshell:

  • Choose Shopify if: Building a strong brand identity, having complete control over your own eCommerce business, and long-term scalability are your top priorities. Note the potentially higher costs due to subscription fees and third-party apps.
  • Choose Amazon if: Reaching a massive audience of online shoppers quickly with lower upfront costs is your primary goal. However, be aware of branding limitations and the additional effort for a more customized Amazon Storefront.

Shopify vs Amazon: Which is better in 2025?

To help you decide which eCommerce platform is best for your online business, let’s compare Shopify and Amazon across several aspects.

FeatureShopifyAmazon
Product focusAny product typeExtensive marketplace with various dedicated categories
Ease of store setupMore involved but highly customizableEasy to start, less customization
Design and layoutExtensive customization with free and paid themes and appsLimited customization, standardized Amazon listings
eCommerce toolsComprehensive tools for inventory, shipping, and moreBasic seller tools
SEOAdvanced SEO features like custom meta tags and URLsBuilt-in traffic, limited advanced SEO
PricingMonthly subscription and transaction feesSelling plans, a referral fee, and various selling fees 
AnalyticsAdvanced analytics and reportingBasic analytics within the Amazon Seller Dashboard
Marketing toolsEmail marketing, social media integration, and other extensionsLimited to Amazon ads
Customer support24/7 support on various channelsEmail and chat support
ScalabilityHighly scalable with an extensive app ecosystemLimited scalability, suitable for small to mid-sized shops

Let’s delve into the key aspects to learn the strengths and weaknesses of both Amazon and Shopify.

1. Shopify vs Amazon: Product focus

The type of products you sell determines which platform is a better fit. Here’s how Shopify and Amazon differ in their product focus.

Shopify: Niche and customizable products

Shopify empowers merchants to sell unique products, including handcrafted goods like jewelry or soaps, private label items, and print-on-demand products.

It’s perfect for selling niche or customizable products because you have complete control over branding and product offerings. This helps you establish a unique selling point (USP) and stand out from competitors.

Amazon: Established brands and proven sellers

Amazon is ideal for businesses looking to tap into a large customer base with commercially available products with a proven sales history. It caters to established brands across various categories like electronics (Sony, Samsung) and clothing.

While Amazon allows handmade items, the highly competitive environment with established brands makes it harder for them to gain visibility.

Tip

Looking for what to sell on Shopify and Amazon? Check out our articles and stay ahead of the competition.

2. Shopify vs Amazon: Ease of store setup

The core difference between Shopify and Amazon in terms of setup boils down to your priorities – building a distinct brand experience or reaching a large audience quickly.

Shopify: Craft your very own brand 

The platform offers a user-friendly interface with a drag-and-drop builder, helping you create a fully customized storefront that reflects your unique brand identity.

Choose from Shopify’s mobile-friendly themes and personalize the colors, fonts, and layouts. For advanced customization, apply custom code or apps.

Our tip? Take advantage of Shopify’s free trial and explore its tutorials and courses on Shopify Academy to guide you through the setup process.

Amazon: Leverage a marketplace giant

With streamlined seller registration, Amazon is perfect for quickly listing and selling products. 

Product restrictions or account approval may apply depending on the category, so make sure your products comply with Amazon’s guidelines to avoid delays.

Though not as extensive as Shopify’s store builder, there’s an option for a more branded experience through an Amazon Storefront. This program requires sellers to enroll in Amazon’s Brand Registry.

Tip

Check our blog for a detailed guide on setting up an Amazon Storefront.

3. Shopify vs Amazon: Design and layout options

A man and woman collaborate on a computer, surrounded by vibrant icons representing various applications and tools.

The way you present products online significantly impacts customer perception. Here’s a breakdown of the design and layout options on both eCommerce platforms:

Shopify: Unlocking design freedom for your brand

Create a unique brand experience using Shopify’s themes. With free and paid options, they offer responsive and mobile-friendly layouts and design elements to match your brand aesthetic.

Additionally, there’s a Shopify App Store with numerous design-focused extensions for further customization.

For users comfortable with code, Shopify allows edits using HTML and CSS for a truly tailored storefront.

Amazon: Maintaining brand identity with a standardized design

While Amazon offers limited design control for product listings, you can still build a strong brand presence.

Focus on high-quality product images and utilize descriptive and keyword-rich product titles and descriptions to stand out in search results.

The platform also lets eligible Amazon sellers upload brand logos and enhanced brand content (A+ Content). Rich visuals, product benefits, and comparison charts create a more recognizable presence within the marketplace.

4. Shopify vs Amazon: eCommerce tools

The right resources can streamline your online business operations and improve sales. Here’s a comparison of Shopify and Amazon’s functionalities:

Shopify: All-in-one toolkit for growth

Shopify boasts robust built-in eCommerce tools for inventory management, shipping calculators, and abandoned cart recovery. They help you manage your online store efficiently and recover lost sales opportunities.

But Shopify’s true power lies in its extensive App Store. You’ll find many additional integrations for marketing automation, advanced analytics, and customer loyalty programs.

While these apps may require additional monthly subscriptions, they help you tailor your store’s functionality to specific growth goals.

Amazon: Streamlined tools within the marketplace

Amazon offers basic seller tools integrated within the marketplace to manage product listings, orders, and fulfillment.

While sufficient for basic selling, they lack the variety and customizability available on Shopify. At the same time, integrations with external tools on Amazon are limited.

5. Shopify vs Amazon: SEO

Two women reviewing documents together in a modern office setting.

Search engine optimization (SEO) drives organic traffic to your online store. This is a major difference between Amazon and Shopify.

Shopify: Taking control of SEO

The platform’s SEO features let you optimize your entire Shopify store for search engines. Aside from targeting relevant keywords to improve organic traffic, you can implement advanced SEO strategies.

Unlike Amazon, sellers practically get full control over product page titles, meta descriptions, URLs, store pages, and image alt text.

This enhances your store’s discoverability in search engines, though it might take some time to yield results without a built-in audience.

Amazon: Leveraging the marketplace’s search engine

Amazon has a powerful internal search engine that buyers use to find products.

While Amazon sellers can optimize product listings with relevant keywords, they have limited control over broader SEO practices.

Amazon optimizes its entire platform for search engines, which can benefit your product visibility to some extent. If your priority is reaching a large audience quickly using internal tools, the limited SEO flexibility shouldn’t be a concern.

Tip

Deep dive into Amazon SEO on our blog.

6. Shopify vs Amazon: Fees and pricing

Here’s a breakdown of Shopify and Amazon’s pricing structures that impact your online store.

Shopify fees

  • Subscription monthly fee:
    • Basic Shopify: $39/month (limited features, suitable for small stores).
    • Shopify: $105/month (most popular plan, includes abandoned cart recovery, discount codes).
    • Advanced Shopify: $399/month (advanced reporting, high volume sales capabilities).
  • Processing fees: 2.9% + 30 cents per transaction when using Shopify Payments on the cheapest subscription plan.
  • Additional costs: Apps and payment gateway fees may apply depending on the chosen provider (separate from Shopify Payments).

Learn more about Shopify pricing plans on our blog.

Amazon pricing

  • Seller plan options:
    • Individual: $0.99 per item sold + closing fees (generally lower for cheaper items). Free to sign up, but may not be suitable for high-volume sellers.
    • Professional: $39.99/month + closing fees (often lower than Individual plan fees). Ideal for businesses with a high product volume.
  • Referral fees: Vary depending on the product category, typically 8% to 15% of the selling price.
  • Fulfillment costs: If you’re not using Fulfillment by Amazon (FBA), you’ll be responsible for packing and shipping, incurring additional costs. FBA fees vary based on product size and weight.

To determine the best option, evaluate your product cost, projected sales volume, and potential growth.

For low-volume small business owners with low-cost products, Amazon’s Individual selling plan might be suitable. However, consider the per-item fee and potential for higher referral fees depending on your product category.

Shopify’s monthly plans can be a good investment for small businesses planning to scale. The platform offers a wider range of features, but be sure to factor in potential app costs and payment gateway fees.

7. Shopify vs Amazon: Analytics

Understanding your customers and store performance is crucial for growth. Here’s a comparison of Shopify and Amazon’s analytics capabilities.

Shopify: Dive into customer behavior and sales trends

Access analytics and reporting tools, including detailed sales reports, customer data, and traffic insights.

Shopify analytics help you understand your audience’s purchasing behavior and campaign effectiveness. That way, you can make data-driven decisions about product offerings, marketing strategies, and overall store optimization.

Amazon: Marketplace-focused seller insights

You’ll get basic shop analytics within the seller dashboard. Find data on views, visits, sales, and conversion rates.

Compared to Shopify, Amazon’s performance metrics are less comprehensive. Seller insights primarily focus on product performance within the Amazon marketplace, with limited availability on customer behavior data.

8. Shopify vs Amazon: Marketing tools

A group of four women collaborating at a table, each using a laptop in a well-lit office environment.

Effective marketing is essential for driving traffic to your online store and getting more sales. Here’s how Shopify and Amazon differ in their digital marketing toolsets.

Shopify: Leverage multi-channel marketing

There’s an array of marketing tools built directly into the platform. This includes email marketing features, integrations with social media channels for easy content publishing, and SEO capabilities.

Plus, with a vast array of free and paid marketing apps available, you can explore additional functionalities like influencer marketing and loyalty programs to refine your marketing strategies.

Tip

Read more about Shopify marketing on our blog.

Amazon: Get views with targeted ads

Utilize Amazon Advertising like sponsored product ads to target specific audiences within the marketplace and promote your listings. 

Amazon’s marketing focus is primarily on attracting customers to the marketplace itself, not individual sellers’ stores. While you benefit from the platform’s massive audience, there’s a limited selection of built-in marketing features compared to Shopify.

As such, Amazon sellers would benefit from implementing off-platform marketing solutions like backlinking from an existing website for higher traffic.

9. Shopify vs Amazon: Customer support

A smiling woman working as a customer service specialist.

Timely and effective customer support is crucial, especially when selling online. Here’s a comparison of Shopify and Amazon’s support options.

Shopify: 24/7 Assistance across multiple channels

The website builder offers round-the-clock support through various channels – connect via phone, live chat, or email. This flexibility is particularly valuable for time-sensitive issues or troubleshooting technical problems.

Shopify also has self-support resources like a Help Center, detailed guides, community forums, and video tutorials to help you resolve common issues.

Amazon: Limited email and chat support

Amazon provides email and chat assistance for online sellers, but these channels are not available 24/7. Response times might vary depending on issue complexity and support agent availability.

While Amazon has a Seller Forum where you can connect with other businesses and professional sellers to find solutions, it’s not the most efficient way to resolve urgent issues.

10. Shopify vs Amazon: Scalability

As your business grows, your eCommerce platform needs to keep pace. Here’s how Shopify and Amazon differ in terms of scalability.

Shopify: Scale as you go

The platform’s core strength lies in its flexibility and extensive app ecosystem, making Shopify a highly scalable solution suitable for businesses of all sizes.

As your Shopify store grows, easily add new features and functionalities, from marketing automation and advanced analytics to inventory management and fulfillment solutions.

Additionally, Shopify is extremely customizable, letting you tailor your store’s design and user experience to match your brand and evolving customer needs.

Pro tip

While Shopify’s App Store offers a wealth of functionalities, adding unnecessary apps can impact your store’s loading speed. A slower website harms SEO, as search engines prioritize fast-loading pages.

Amazon: Reach a large audience from the start

As a well-established marketplace, Amazon lets you immediately tap into a vast customer base. This is a significant advantage for smaller businesses looking to gain initial traction.

While there aren’t scalability limitations in terms of sales volume, very large or rapidly growing businesses might outgrow the platform’s branding restrictions or want more control over customer analytics.

The standardized marketplace structure limits your ability to fully customize the buyer experience. Attracting audiences within the platform may also require off-platform marketing efforts to stand out from other sellers.

See more tips and strategies for making money on Amazon.

FAQ

The better platform depends on your specific business goals.

Choose Shopify if:

  • You want a standalone online store with control over your brand identity.
  • You don’t mind paying a monthly subscription.
  • You prioritize SEO and plan to scale your business significantly in the future.

Choose Amazon if:

  • You want a fast and convenient way to reach a vast audience.
  • You sell competitively priced, mass-produced products.
  • You prioritize ease of fulfillment, inventory storage, and leveraging Amazon’s FBA service.

Shopify requires more time and effort to set up and manage than Amazon. Monthly subscription fees can also add up as your business grows.

Additional app fees, credit card fees, and payment gateway charges may contribute to your overall costs. It also requires more effort to drive traffic compared to a marketplace like Amazon.

Read more: Compare Shopify vs Etsy.

Yes, it is legal to sell Amazon products on Shopify. Many sellers use Shopify to create branded online stores and list their Amazon products, connecting the two platforms through Shopify apps or third-party solutions like Merch Informer.

However, make sure that you have the proper authorization and rights to sell the products you list. If you’re reselling products from Amazon, you must comply with Amazon’s policies and any agreements you have with suppliers or manufacturers to avoid legal issues.

Shopify is suitable for entrepreneurs and businesses of all sizes looking for a customizable and scalable eCommerce platform. It’s ideal if you want control over your online store’s functionality and customer experience.

Is Shopify better than Amazon? It depends on your business. Shopify is a powerful platform for businesses with unique or private-label products, a focus on building a loyal customer base, and long-term growth plans.

Conclusion

Deciding between Shopify versus Amazon comes down to what drives your business. 

If you’re looking for a customizable platform with robust eCommerce tools and scalability, Shopify is the way to go. Looking to tap into a massive customer base with minimal setup? Amazon might be the better option.

Whether you choose Shopify or Amazon, partner with Printify for easy product sourcing through Print on Demand. Focus on design and marketing while we handle inventory, fulfill orders, and take care of shipping.

Ready to start your eCommerce journey? Sign up now and start selling.

Make it your way!

The post Shopify vs Amazon: Pick the best platform for your business in 2025 appeared first on Printify.

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How to make money on Amazon without selling: 8 Ideas https://printify.com/blog/how-to-make-money-on-amazon-without-selling/ Fri, 14 Mar 2025 14:41:33 +0000 https://printify.com/?p=312950 Curious about how to make money on Amazon without selling? Explore eight proven ways to earn, from affiliate marketing to narrating audiobooks.

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Sell custom products without inventory

Curious to learn how to make passive income on Amazon without selling physical products?

With options like Amazon Web Services, Kindle Direct Publishing, and affiliate marketing, there’s no need to handle goods yourself or manage inventory and shipping.

From digital downloads and content creation to small tasks, look no further to discover how to make money on Amazon without selling.

Key takeaways

  • Earn commissions through the Amazon Associates Program and Amazon Influencer Program for passive income opportunities.
  • Get royalties by self-publishing books with Kindle Direct Publishing or narrating audiobooks for Audible through Amazon Creation Exchange (ACX).
  • Complete tasks on Amazon Mechanical Turk (MTurk) to earn money through data entry, surveys, and content moderation, or deliver packages through Amazon Flex.
  • Leverage your tech skills by promoting and integrating Amazon Web Services (AWS) for businesses looking to adopt cloud solutions.
  • Sell custom products through Printify’s print-on-demand service for an alternative, easy way to make money on Amazon without handling inventory or production.

1. Become an Amazon Associate

Amazon Associates is the platform’s very own affiliate marketing program

Sign up, share affiliate links on your website, blog, or social media, and earn a percentage of every sale made through your links. It’s free to join and provides access to millions of items to match your audience.

Amazon tracks affiliate links using cookies, which record purchases made within 24 hours of a user clicking your link. Even if they buy a different product, you still earn a commission.

  1. Visit the Amazon Associates Program page and create an account.
  2. Browse and pick products to promote that match your audience’s interests.
  3. Generate a custom Amazon affiliate link using the program tools.
  4. Share your links by adding them to your content and start earning commissions.

Earnings vary by sales volume and product category. High-commission products from in-demand niches can significantly raise profits.

2. Join the Amazon Influencer Program

The Amazon Influencer Program is an affiliate program made for social media creators

Influencers with active accounts and a minimum of 1,000 followers can earn commissions by promoting Amazon products on YouTube, Instagram, TikTok, and Facebook

Unlike Amazon Associates, this program provides a custom Storefront where influencers can showcase recommended Amazon merch. Share the Storefront URL in posts and videos and make a percentage of sales through these links.

  1. Visit the Amazon Influencer Program to check your eligibility and sign up.
  2. Set up your Amazon Storefront featuring your recommended products.
  3. Promote your storefront through your social media accounts.
  4. Earn commissions when followers purchase items from your Storefront.

Success depends on engagement, trust, and strategic promotional content. Do reviews, unboxings, and tutorials that encourage followers to buy.

3. Publish eBooks with Kindle Direct Publishing (KDP)

A woman in white pants sitting on a soft chair and reading an eBook.

If you have a knack for writing, Kindle Direct Publishing offers a great way to turn your creativity into income without selling physical products. 

KDP is Amazon’s self-publishing platform, letting writers sell eBooks directly to millions of active readers on the Kindle platform.

It’s free to use and gives you full control over content, pricing, and royalties. Whether you write fictional, educational, or niche topics, KDP lets you sell on Amazon without inventory.

  1. Sign up for Kindle Direct Publishing.
  2. Write, format, and upload your eBook along with a cover design.
  3. Set your price and choose a royalty plan – earn up to 70% on sales in select markets.
  4. Publish and promote your book to attract readers.

Optimizing your book’s title, description, and keywords helps improve visibility. Share on social media and run promotions through KDP Select to attract more readers through free book promotions and Kindle’s countdown deals.

4. Try Amazon Mechanical Turk (MTurk)

MTurk is a crowdsourcing platform where businesses and researchers pay for small tasks that require real users, also known as Human Intelligence Tasks (HITs). MTurk relies on human input for accuracy, making it a flexible way to earn money online without selling.

Pick from a list of micro-tasks, such as data entry, analytics reporting, moderating content, identifying objects in images, or filling out surveys. 

  1. Sign up for Amazon Mechanical Turk and create a worker account.
  2. Browse available HITs and choose tasks that match your skills.
  3. Complete tasks according to the instructions and submit them for approval.
  4. Receive payments after approval, either via bank transfer or an Amazon gift card.

Earnings vary based on task complexity and volume. While individual tasks pay small amounts, consistent work and selecting higher-paying HITs can help generate a steady income over time.

5. Deliver packages with Amazon Flex

An Amazon delivery van standing in front of a house.

Amazon Flex pays people to deliver packages for Amazon using their personal vehicle. It’s a flexible gig where you choose when and how often you work.

The program operates through the Amazon Flex app, where drivers claim delivery shifts called Blocks that show estimated earnings.

Drivers pick up packages from Amazon warehouses, Prime Now hubs, or physical stores and use the app’s navigation to complete assigned routes.

  1. Visit Amazon Flex and create an account.
  2. Complete the onboarding process, including uploading the required documentation for background checks.
  3. Reserve delivery blocks using the Flex app based on your availability.
  4. Pick up packages from a designated Amazon location and use the app’s navigation to deliver them to customers.

Earnings typically fall between$18 and $25 per hour, depending on the location, demand, and number of deliveries completed. Payments are made via direct deposit twice a week, making it an excellent way to generate extra cash on the side.

6. Promote Amazon Web Services (AWS)

Amazon Web Services (AWS) offers earning opportunities for tech-savvy entrepreneurs by helping companies adopt and optimize Amazon’s cloud technology

AWS partners can resell cloud services, provide consulting, or develop applications using AWS infrastructure and tools. This might involve setting up cloud storage, improving cybersecurity, or optimizing business performance. 

Some partners earn by directly selling AWS solutions, while others offer expertise to companies transitioning to cloud-based systems.

  1. Visit AWS Partner Program to explore available opportunities and sign up.
  2. Choose a program that aligns with your expertise, such as AWS Reseller or AWS Consulting Partner.
  3. Access resources, training, and tools to support your business or help clients adopt AWS services.
  4. Promote AWS solutions to clients or integrate them into your offerings to unlock rewards.

AWS offers tiered benefits based on how successful your promotions are. For instance, retailers can use AWS-powered solutions to build personalized loyalty programs with tailored rewards and incentives to enhance customer engagement and retention.

7. Narrate audiobooks

A man holding a microphone and recording his voice using a laptop.

Audiobook Creation Exchange (ACX) is a platform owned by Audible, an Amazon company. If you have a great voice and an interest in storytelling, narrating audiobooks through ACX is a fantastic way to explore how to make money on Amazon without selling.

The platform connects narrators with authors and publishers who need their work converted into audiobooks. You can audition for projects and earn through upfront payments or royalty shares. They’ll distribute the completed audiobooks on Audible, Amazon, and iTunes.

  1. Visit ACX and create a profile.
  2. Build your portfolio by uploading samples highlighting your narration style and range.
  3. Browse available audiobook projects and audition by submitting a recording of the provided script.
  4. Once selected, work with authors and publishers to record and produce the audiobook.
  5. Earn a one-time payment or royalties from audiobook sales.

The quality of your recordings is important, so invest in good equipment and soundproofing.

8. Drive traffic to Amazon products

The Amazon Bounty Program pays a fixed commission – called a Bounty – for referring customers to Amazon’s subscription services, such as Prime Video, Audible, and Kindle.

Instead of earning a percentage of a sale like affiliate marketing, you receive a set fee for each successful signup. Promote these services by sharing referral links on your website, blog, or social media.

  1. Visit the Amazon Associates page and create a free account.
  2. Navigate to the Bounties section to find available programs and their rates.
  3. Share these links with your audience, incorporating them into relevant content.
  4. Earn Bounties for each qualifying registration or subscription initiated through your links.

This program is ideal for content creators looking to generate income without selling physical products. By focusing on services that align with your audience’s interests, you can successfully add a new revenue stream.

Don’t like the options? Sell without inventory using Printify

A man holding a custom green “Positive mindset” hoodie.

If none of these options feel right, Printify offers a simple way to make money on Amazon without managing inventory

A print-on-demand (POD) business model lets you create and sell custom products with no upfront costs – our network handles all production and shipping.

1. Sign up for free

Create a Printify account – no subscription fees mean you can start designing and selling immediately.

2. Choose your products

Browse our extensive Catalog for product ideas – find customizable items from t-shirts to home decor. Pick products that fit your particular niche and target audience.

3. Add custom designs

Use Printify’s Product Creator to add your artwork, generate mockups, and prepare products for listing.

4. Integrate with Amazon

Connect Printify to your Amazon account to sync products. Once you receive orders, our reliable supplier network will print and ship items directly to your customers.

5. Promote and earn

Focus on building your own brand, marketing, and optimizing your Amazon product listings while we handle fulfillment. 

This scalable, low-risk model lets you earn passive income through your Amazon store with none of the overheads of a traditional retail business.

FAQ

Yes. Make money on Amazon without selling products with strategies like affiliate marketing, advertising Amazon services on social media platforms, publishing eBooks, doing voicework for Audible, or delivering Amazon packages.

Start generating income from home by joining Amazon’s affiliate marketing program, the Amazon Influencer Program, or advertising Amazon Web Services (AWS).

If you want to join other independent sellers and online retailers on the Amazon marketplace but don’t want to deal with production constraints or logistics, sign up for a print-on-demand service like Printify.

It’s the best way to sell products from home, save money, build your own brand, and outsource fulfillment to achieve high profit margins.

Yes, making money on Amazon is possible with the right approach. 

Many remote entrepreneurs earn at least $1,000 per month with affiliate marketing, digital products, or Print on Demand.

Amazon sellers offering physical products can increase earnings by optimizing listings, setting competitive prices, and improving customer loyalty.

It still takes effort, but with the right approach, you can establish a sustainable Amazon business. 

Whether you sign up for the Amazon affiliate program, become an Amazon seller, or join the Handmade Sellers program, success relies on strategic pricing and marketing.

Focus on optimizing search results, automating inventory management, and offering discounted products to drive initial traction. Leverage Amazon’s vast ecosystem and tools to manage and grow your sales.

While it’s difficult to grow to $10,000 from scratch, there’s potential to generate income at this scale through a combination of strategies.

These may include affiliate marketing, offering digital products, and content creation, which don’t involve selling physical goods but require strong marketing.

Join the Amazon Associates Program to promote products like Audible or Prime Video and earn commissions. Publish eBooks through Kindle or monetize a YouTube channel by creating content that drives traffic to Amazon’s services.

Start generating passive income on Amazon through the Amazon affiliate program, Kindle Direct Publishing, or promoting services like Audible and Prime Video. 

These methods provide revenue without managing inventory, handling fulfillment, or running a store.

To summarize

There are many ways to make money on Amazon without selling products through an online retail store. Popular options include affiliate marketing, eBook publishing, and programs like MTurk and AWS.

With the right tools and a focus on customer satisfaction, you can build a profitable business and generate passive income from home.

Want more opportunities to profit? Tap into Amazon’s vast customer base and sell products with Printify’s Print on Demand. No upfront investment, inventory, or logistics – just manage sales and marketing and watch your revenue climb.

Start selling today!

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Amazon Handmade vs Etsy: Full comparison for 2025 https://printify.com/blog/amazon-handmade-vs-etsy/ Mon, 24 Feb 2025 07:51:00 +0000 https://printify.com/?p=168605 Wondering whether to sell on Handmade by Amazon vs Etsy? Compare fees, market competition, and selling benefits.

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Printify + your favorite platform = more sales!

Both Etsy and Amazon Handmade are leading eCommerce sales channels with massive customer bases. Let’s compare selling products on Amazon Handmade vs Etsy to determine the best marketplace for your online business.

Learn the differences in store setup, product listing, and customization, and discover insights on fees, market competition, and integrations.

Key takeaways

  • Amazon Handmade has a more demanding application process and charges a 15% referral fee on every sale.
  • Etsy accounts are easy to set up but charge various fees that can be challenging to navigate.
  • Third-party solutions like Printify’s Print on Demand on Etsy are easy to add, which isn’t possible with Amazon Handmade.
  • Amazon Handmade suits those who run an eCommerce business full time, while Etsy is ideal for part-time online store owners and entrepreneurs.
  • Amazon Handmade and Etsy cater to different business needs, but both have a broad global audience.

Amazon Handmade

Amazon Handmade is a curated section of Amazon’s marketplace operating as a separate sales channel – designed for artisans selling handcrafted products.

It has millions of customers worldwide and provides unmatched exposure, but it has strict entry requirements and high fees.

Pros and Cons

As the largest online marketplace, Amazon Handmade offers excellent visibility and built-in customer trust.

Advantages:

  • Large customer base – Millions of shoppers visit Amazon daily, increasing your reach.
  • Extensive features – Benefit from Amazon’s fulfillment services and marketing tools.
  • Strong customer support – Amazon handles disputes to maintain buyer confidence.

Disadvantages:

  • Strict approval process – Not all artists and creatives qualify to sell on the platform, posing a challenge for smaller sellers.
  • 15% referral fee – Higher commission fees cut into profit margins.
  • Limited product categories – Only approved handmade goods can be listed.

Etsy

Etsy is a popular marketplace for hand-crafted goods, vintage finds, and creative supplies. It’s beginner-friendly, with a simple setup and niche audience actively searching for unique, handmade items.

Pros and Cons

Etsy is one of the easiest ways to sell online to a diverse community.

Advantages:

  • Simple setup – No complex approvals, making it accessible for beginners.
  • Low upfront costs – No monthly subscription fees, just listing costs to get started.
  • Direct customer engagement – Build relationships and brand loyalty with buyers.

Disadvantages:

  • Various expenses – Etsy charges listing, transaction, and payment processing fees.
  • Slower customer support – Resolving seller issues can take time.
  • Challenges for long-term selling – Sudden algorithm changes or policy updates may lead to unexpected suspensions.

Amazon Handmade vs Etsy

Both Amazon Handmade and Etsy cater to artisans selling handmade items, but they offer different experiences for sellers.

Here’s a quick comparison to help you decide which platform aligns best with your business.

FeatureAmazon HandmadeEtsy
Approval processStrict application, seller verification requiredOpen to all, no approval needed
Customer baseMillions of global Amazon shoppersNiche audience looking for handmade goods
Selling fees15% referral fee on every saleMultiple small fees (listing, transaction, processing)
FulfillmentOption to use Fulfillment by Amazon (FBA)Sellers handle fulfillment or use third-party services
Marketing and adsLimited seller control, Amazon manages promotionsBroader control over advertising and SEO
Customer supportAmazon provides customer service for sellers and buyersSeller-managed customer service with Etsy support
CustomizationRestricted branding and personalization optionsMore control over shop branding and customization

Product categories

A woman checking the quality of custom print-on-demand tote bags.

Amazon Handmade is strictly for makers, while Etsy welcomes a wider variety of products like vintage goods and print-on-demand items.

Amazon Handmade

The platform exclusively carries handmade and unique items to maintain product authenticity. Sellers must undergo approval, follow strict listing policies and requirements, and only sell products in these top-selling categories:

  • Artwork
  • Baby supplies
  • Beauty and personal care
  • Apparel and accessories
  • Outdoor and home products
  • Jewelry and watches
  • Kitchen and dining
  • Pet supplies
  • Sporting goods
  • Stationery and party supplies
  • Toys and games

Each category has curated subcategories, limiting what sellers can offer compared to Etsy.

Etsy

With a broader product range, sellers can list handmade and vintage (20+ years old) items as well as craft supplies.

Etsy also permits print-on-demand products through production partners, making it easier for you to scale with bestselling products. Categories include:

  • Artwork and prints
  • Handmade jewelry
  • Clothing and accessories
  • Personalized products
  • Vintage items
  • Crafted goods
  • Craft supplies and tools
  • Phone cases
  • Stationery and party supplies
  • Pet supplies
  • Digital prints
  • Toys and games

Subscription costs and fees

While neither platform requires an upfront payment to start selling, they have different pricing structures.

Amazon Handmade has no recurring listing fees, reducing small payments that can add up even before making sales, but its higher commission fee impacts profitability.

Etsy sellers pay more frequent small fees, but overall costs may be lower if you have a small sales volume.

Amazon Handmade

Amazon has two seller subscription options – Individual and Professional – but you need the costlier Professional plan to apply to Amazon Handmade.

But there’s an upside – Amazon Handmade waives the $39.99/month Professional selling plan fee after the first month of approval, making it free to join as long as you’re accepted on the first attempt. 

However, sellers must pay a 15% referral fee per sale, which can cut into profit margins.

Etsy

Etsy has a free Standard plan and a $10/month Etsy Plus plan, which includes customization tools and discounted shipping labels. However, Etsy sellers face multiple mandatory fees:

  • Recurring listing fees: $0.20 per listing (four-month active period before renewal)
  • Transaction fee: 6.5% per sale
  • Payment processing fee: 3% + $0.25 (US)

You also need to consider business or region-specific fees, optional advertising fees, and branding costs that can add up. This might make Amazon Handmade cheaper depending on your business strategy and sales volume.

Tip

Use our Etsy calculator to simplify your pricing strategy and easily measure profitability.

Competition and marketplace visibility

Amazon Handmade reaches a broader market, while Etsy’s niche audience means tougher competition – requiring you to invest more in branding and product promotion to stand out.

Amazon Handmade

Selling on Amazon Handmade means competing with both handmade and mass-produced products on Amazon’s marketplace.

But their global customer base gives higher exposure for sellers who know how to optimize listings and use Amazon’s built-in marketing.

Etsy

Etsy’s niche-focused audience actively searches for handmade and unique items.

However, high competition among independent sellers means you must optimize for SEO, reviews, and Etsy Ads to gain visibility. While there’s a high intent to buy, standing out can be challenging.

Integrations

Amazon’s powerful fulfillment network streamlines order processing, while Etsy supports marketing, inventory, and print-on-demand integrations.

Amazon Handmade

Amazon Handmade compared to Etsy offers less flexibility due to limited third-party integrations. However, their sellers can benefit from FBA to store, pack, and ship products.

You must also list products and manage your store through Amazon Seller Central, which has a steeper learning curve than Etsy’s dashboard. 

Etsy

Etsy integrates with various third-party tools, including:

  • Product and order fulfillment services
  • Inventory and order management systems
  • Social media and email marketing integrations
  • Marketing and order automation tools

The Etsy Seller Dashboard simplifies management, letting you sync orders, update products, track sales, improve Etsy SEO, and enable Etsy Ads easily.

Store setup

A man comfortably sitting on a couch, working on his laptop to create an online store.

Setting up a store on Amazon Handmade requires approval, while signing up for Etsy is easier and lets you start listing products quickly.

Amazon Handmade

There’s a strict application process, which includes verifying that all products are genuinely handmade. Approval can take weeks or months, making it less accessible for new sellers, but it does offer good protections and resources after setup.

Once approved, you’ll receive a Maker Profile for account customization through Amazon Seller Central. The Professional plan offers enhanced product pages, a digital store, and useful branding tools.

Etsy

Etsy’s store setup is fast and beginner-friendly. Register, specify your Etsy shop’s preferences, and start listing products immediately.

The seller dashboard has everything to manage listings, track orders, optimize stores, and enable customization options:

  • A store banner and logo
  • A personalized About section
  • Shop policies and FAQs
Want more tips?

Check out our guide on how to start selling with Etsy.

Customer support

Amazon Handmade offers 24/7 customer support and handles buyer disputes while providing robust seller protections. Etsy’s support is slower but gives you direct communication with customers.

Amazon Handmade

The marketplace provides dedicated customer service, but sellers don’t have direct communication with buyers.

While this helps reduce your workload and protect you as a seller, it also limits opportunities for personal engagement, making it harder to build customer relationships.

Etsy

There’s an Etsy FAQ section, community forums, and email support. However, response times can be slow.

Sellers manage customer service directly, which can be both an advantage and a challenge. This can lead to higher customer loyalty, but resolving disputes requires careful handling.

Amazon Handmade vs Etsy: Which is the better marketplace?

A young woman working from her laptop in a park.

Amazon Handmade sellers gain access to a global customer base but must navigate a strict approval process and higher fees.

In contrast, the Etsy platform is more accessible with customization and direct customer engagement, but has recurring fees and tougher niche competition.

Here are key factors to help determine which online marketplace is the better fit for your business:

  • Registration and store setup: Amazon Handmade has an extensive approval process, while Etsy allows instant store creation.
  • Subscription costs and fees: Amazon Handmade has no listing fees but charges a 15% referral fee, while Etsy has recurring listing fees and transaction costs.
  • Marketplace density and competition: Both have a global customer base. Etsy has a competitive seller demographic that attracts a niche audience, while Amazon Handmade has a broader overall reach.
  • Integrations and selling tools: Etsy offers third-party integrations like Printify and Squarespace, while Amazon Handmade operates within the Amazon ecosystem.
  • Customer support and seller interaction: Amazon Handmade provides 24/7 customer support but limits direct buyer-seller communication. Etsy requires sellers to handle support directly and may offer slower assistance.

Amazon Handmade: Best for high-volume sellers looking for efficiency

Is Amazon Handmade better than Etsy? For artisans aiming to reach a massive customer base with minimal direct customer interaction, it may be the better option.

Since only verified handmade sellers can list products, the platform offers credibility and consumer trust. However, the lack of direct buyer-seller communication may make it harder to build customer relationships.

In terms of Amazon Handmade fees vs Etsy, the absence of other overheads beyond the 15% referral makes it a strong choice for higher-value items or sellers with a big sales volume.

Amazon’s FBA means streamlined logistics, reducing the need for hands-on order management. Plus, Amazon pays sellers through a structured payout system.

Etsy: Best for independent sellers focused on branding and customer engagement

Is Etsy better than Amazon Handmade? The Etsy marketplace is ideal for small businesses and independent artisans who prioritize brand identity and customer interaction.

Whether selling vintage goods, custom crafts, or digital downloads, an Etsy shop supports greater personalization and flexible product listings.

Although Etsy fees can add up, many find the platform’s brand-building potential worth the investment. Etsy’s third-party integrations also let you start selling with Print on Demand, easing fulfillment.

Plus, Etsy fosters seller-buyer relationships through storefront customization and direct communication – a key advantage for those who rely on repeat customers and word-of-mouth marketing.

Sell handmade items using Print on Demand with Printify!

Start a thriving eCommerce business on the sales channel of your choice today.

FAQ: Amazon Handmade vs Etsy

If you plan to sell custom print-on-demand products, go with Etsy. While you can sell Print on Demand on Amazon, Handmade targets artisans offering hand-crafted items.

Check out the full list of Printify integrations to see what works best for your business.

It can be challenging to sell on Amazon Handmade due to its rigorous application process and competition with broader marketplace sellers.

Applicants must undergo a detailed review to comply with Amazon Handmade policies, and acceptance isn’t always guaranteed.

You must have a Professional seller account, costing $39.99/month. However, if you apply and are approved to sell on Amazon Handmade, the platform will waive this fee after the first month. Amazon also charges a 15% referral on every order.

While Amazon doesn’t release specific data on Amazon Handmade’s customer base, the platform benefits from its association with the larger marketplace, attracting millions of shoppers worldwide.

Yes, Amazon Handmade can be profitable for sellers with high-margin, quality products. Just note the 15% referral fee when crafting your pricing strategy.

The cost of selling on Etsy vs Amazon Handmade varies. Etsy fees include recurring listing fees and a 6.5% transaction fee. Amazon Handmade has no listing fees but charges a higher 15% referral fee per sale.

Amazon Handmade is one of Etsy’s main competitors, offering a dedicated marketplace for artisans. However, other platforms like eBay and Shopify also compete with handmade and vintage items.

Amazon Handmade takes 15% per sale, which includes payment processing. Unlike Etsy, there are no recurring listing fees, but sellers must open a Professional account for $39.99/month, which Amazon waives after approval.

To wrap up

When you compare selling on Amazon Handmade vs Etsy, both marketplaces offer competitive pricing and a large customer base.

But is it better to sell on Etsy or Amazon? Targeting Etsy shoppers is great for entrepreneurs and part-time online store owners, while Amazon Handmade is better for growing a full-time business.

Want to expand your lineup beyond handmade products? Partner with Printify for free to fill your virtual shelves with custom merch.

Make it your way!

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How to get reviews on Amazon: 9 Methods https://printify.com/blog/how-to-get-reviews-on-amazon/ Thu, 20 Feb 2025 06:31:28 +0000 https://printify.com/?p=310853 How many reviews are enough? Find out how to get reviews on Amazon and use that social proof to grow your business.

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Ever heard the phrase, “The proof is in the pudding”? Well, when running an Amazon store, reviews are the pudding. They spark confidence in your products and give potential customers that final push to click Buy Now. But how do you get them? What motivates customers to leave them? 

In this article, we’ll discuss how to get Amazon reviews, why they matter, and actionable tips for collecting as many as possible.

Disclaimer

This post may contain affiliate links, which means we may earn a commission if you make a purchase through those links. This comes at no additional cost to you.

Key takeaways

  • Honest Amazon reviews build trust and drive sales.
  • Using Amazon’s “Request a Review” button helps gather customer product reviews.
  • Great service and quality products naturally lead to more positive feedback.
  • Addressing negative reviews professionally builds credibility and shows you care.
  • Printify simplifies production and logistics to focus on growing your Amazon store and getting good reviews.

Why Amazon reviews matter

Amazon reviews are key to a seller’s success. They help shoppers make decisions, build trust, and directly impact sales. 

Here’s how Amazon reviews help your store:

  • Increase sales – Products with positive reviews are far more likely to be purchased than those with fewer or negative reviews.
  • Build trust with buyers – Most shoppers check reviews before committing to a purchase. They want proof from other shoppers that your product will meet their expectations.
  • Improve search rankings – Items with more positive reviews and better ratings often show up higher in Amazon’s search results, making them easier to find.
  • Provide useful feedback – Reviews highlight what shoppers love about your product and what needs improvement. 

Reviews are essential for growing your business and making money on Amazon. Focus on collecting honest reviews and turning buyer feedback into action.

What to know about Amazon’s review policies

Hands of a person above a laptop keyboard.

Understanding Amazon’s review policies is a cornerstone of running a successful, trustworthy Amazon store. Playing by the rules is the only way to build sustainable success on Amazon.

Encourage all reviews, not just the glowing ones

Amazon values transparency, letting customers write both negative and positive reviews. Filtering or soliciting only positive feedback is strictly against Amazon’s guidelines. Honesty wins trust and keeps you compliant.

Avoid manipulation at all costs

Offering free products, discounts, or other incentives in exchange for reviews is a big no.  Fake reviews, paying for feedback, or using product variations to boost ratings artificially will lead to penalties, including listing removal or account suspension.

Stick to Amazon-approved tools

Use Amazon’s Request a Review button or automated tools to prompt reviewers. These tools are designed to comply with Amazon’s strict rules, ensuring you follow their policies and don’t get in trouble.

Respond to negative reviews professionally

When you get a bad review, use it as a chance to improve and show that you care.  Amazon lets sellers respond publicly, so keep your tone calm, professional, and solution-focused. Confrontation or excuses won’t help your case.

How to get Amazon reviews: 4 Effective strategies

A smiling woman sitting at a desk in front of a laptop.

Getting new reviews consistently will increase your product’s credibility and drive sales. Let’s check out four proven methods for encouraging customers to share their experiences.

1. Use Amazon’s Request a Review function

Amazon provides a built-in tool for sellers to send standardized review requests to shoppers. This feature ensures compliance with the platforms’ guidelines and simplifies the process of seeking feedback.

  • How it works – Go to Seller Central, navigate to your order details, and click Request a Review. The system will automatically send a review request to the shopper.
  • Why it works – Customers are more likely to leave reviews when prompted in a professional, neutral way, and this tool ensures compliance with Amazon’s guidelines.

Use this feature regularly to build a steady stream of honest feedback and increase customer engagement.

2. Enroll in Amazon’s Vine program (for registered brands)

The Amazon Vine program invites vetted reviewers, called Vine Voices, to share their opinions on new products. It’s an excellent way for new sellers to gather early reviews on products with few or no reviews. It’s not free to join, but a Vine review is invaluable to your business growth. 

  • How it works – Enroll your product in the Vine program, and Amazon will send it to a trusted viewer for free in exchange for an honest review. 
  • Who it’s for – Ideal for sellers with a brand-new product or items that need a visibility boost.

3. Automate emails to request reviews

Automating your review requests saves time and ensures every customer gets a polite nudge to leave feedback after their purchase.

  • How it works – Use tools like Jungle Scout’s Review Automation to send compliant follow-up emails to customers. These messages are automatically timed to arrive shortly after delivery, encouraging shoppers to review your product while it’s still fresh in their minds.
  • Best practices – Keep the tone polite and neutral. Invite all feedback, not just positive product reviews, to follow Amazon’s rules.
  • Who it’s for – Everyone, especially sellers managing a high volume of orders, ensuring consistent outreach without manual effort.

4. Include product inserts

Including a simple, well-designed insert in your product packaging can encourage customers to leave a review. 

  • How it works – Add a small card or note thanking consumers for their purchase and inviting them to write a review.
  • What to avoid – Make sure the insert complies with Amazon’s guidelines. Do not offer incentives or direct shoppers to leave a specific type of review (e.g., only positive ones).

If done correctly, product inserts create a great first impression, encourage honesty, and show your appreciation for the customer’s support.

Additional tips to get more reviews on Amazon

A man working using a laptop for work, sitting in a kitchen.

Gathering early reviews is a big part of establishing credibility and driving sales as a new seller on Amazon. Here are a few more tactics that will encourage an honest review from every buyer.

1. Provide excellent customer service

Customer service is the foundation of great reviews. When shoppers have a seamless experience, you’re more likely to get positive reviews.

  • Fast responses – Answer customer inquiries quickly and clearly, whether it’s about product details or order updates.
  • Timely delivery – Ensure that products arrive as promised. Delayed shipping is one of the top causes of negative reviews.
  • Problem resolution – If issues pop up, resolve them promptly and go above and beyond to make things right.

Happy shoppers are more likely to leave reviews and make repeat purchases.

2. Deal with negative Amazon product reviews professionally

Even the best sellers get a negative review from time to time, but how you respond makes all the difference. Addressing negative Amazon product reviews with grace shows potential buyers that you value their input and are committed to improving.

  • Respond quickly – Acknowledge the buyer’s concerns as soon as possible.
  • Stay polite – Keep your tone calm and professional, even if the review feels unfair.
  • Offer solutions – If possible, provide a resolution, such as a replacement, refund, or clarification.

Turning a bad experience into a positive interaction can salvage your relationship with the buyer and signal to future customers that you’re a seller who cares.

3. Don’t buy Amazon reviews

While it might be tempting to buy Amazon reviews, this is a risky move. Buying reviews or offering incentives violates the Amazon guidelines and can result in account suspension or listing removal.

Instead, focus on earning genuine ones by providing high-quality products and exceptional service. Authentic feedback is far more valuable in building trust and credibility.

4. Focus on product quality and packaging

A smiling woman preparing to open a delivery box.

Sometimes, the best way to encourage customers to write good reviews is by ensuring your products speak for themselves. High-quality products paired with thoughtful product packaging can impress customers, making them more likely to leave positive feedback.

Invest in durable, well-designed products that meet or exceed customer expectations. Pair them with professional packaging that enhances the unboxing experience, such as including eco-friendly materials or visually appealing designs.

A memorable product experience naturally motivates customers to share their thoughts. Customers who feel they’ve received great value are more inclined to leave happy reviews, helping you build trust and credibility.

5. Don’t overwhelm customers with review requests

While asking for product reviews is important, overloading shoppers with requests can backfire. Sending too many follow-ups or overly pushy messages may irritate buyers and lead to negative comments.

Whether you’re using the review request button or an email campaign, limit outreach to a single message per order.

Send requests shortly after delivery when the product is still fresh in the customer’s mind.

Keeping your requests polite, professional, and well-timed increases the likelihood of receiving reviews without annoying your shoppers.

Sell on Amazon with Printify

A smiling woman sitting in a garden and using her laptop.

Selling on Amazon doesn’t have to be complicated, especially when you pair it with Printify. Printify simplifies the process of creating and selling custom products, giving you more time to focus on scaling your business.

1. Sign up

Create a Printify account in just a few clicks. It’s free to join, and you’ll gain access to a wide range of tools to design and sell custom products effortlessly.

2. Choose your products

Browse Printify’s Catalog of over 1,300 products, including apparel like t-shirts and hoodies, home goods, accessories, and more. Select items that align with your target audience and are top sellers on Amazon.

3. Add your designs

Use Printify’s easy-to-use Product Creator to customize your chosen items. Upload ready-made designs or create something cool from scratch. For example, add your brand’s logo or text or generate images with AI that capture attention and drive more sales.

4. Integrate with Amazon

Connect your Printify and Amazon accounts to automate listing and order fulfillment. Printify handles production and shipping while you focus on building your brand and growing your store.

5. Focus on what’s important

While Printify does the heavy lifting behind the scenes, dedicate your time to driving traffic to your Amazon store, improving your listings, and gathering more reviews to increase sales.

FAQ

The best way to get Amazon reviews is by using Amazon-approved methods that encourage honest feedback. The Request a Review button lets you send compliant review requests directly to shoppers, while packaging inserts add a personal touch to your deliveries and encourage customers to leave a positive review.

Simply navigate to your orders, click Request a Review, and Amazon will send an email on your behalf, asking the customer to leave a product review. This keeps you compliant with the platform’s guidelines and eliminates the need to craft your own requests, which can be a bit time-consuming.

Provide an excellent buying experience, from smooth transactions to timely delivery. Include a product insert thanking the customer and politely asking for a review.

Enroll in Vine to get trusted Amazon reviewers’ feedback on your own products to elevate your credibility with potential customers. 

Use Amazon’s Request a Review button to send timely and compliant review requests. 

Be consistent, but don’t overwhelm buyers with too many reminders.

If you’re new to the platform and not sure how to get reviews on Amazon, start by focusing on building trust and offering value to your customers. 

  • Use the Amazon Vine reviewers to gain early reviews for new products.
  • Use the Review Request button or create email templates to automatically send customers.
  • Ensure your product meets or exceeds customer expectations to naturally earn raving reviews.
  • Address unhappy reviews professionally and work to resolve issues.

How to get reviews on Amazon: Summary

Getting your first five stars and more product reviews is about building trust and showing consumers you care. Focus on delivering a great experience, creating quality products, and encouraging honest feedback.

Want to dedicate more of your time to creating new products, growing your business, and keeping customers happy? Partner with Printify for automated production and fulfillment today!

Make it your way!

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