1. Travel accessories

People want to travel in comfort, seeking out accessories and gadgets to make their journeys smoother. This is definitely a market niche to keep an eye on.

Here are a few product ideas:

• Bags, luggage, and tags. Sturdy suitcases, backpacks, and personalized luggage charms for easy spotting.
• Water bottles and tumblers. Reusable and insulated to keep drinks hot or iced on the go.
• Towels and blankets. Soft bath towels, oversized beach towels, and cozy picnic blankets.
• Travel pouches. Things like satchels, hiking bags, and travel fanny packs.
• Portable chargers. High-capacity power banks and compact wireless chargers are always in demand.

2. Health products

In 2023, 74% of US adults took daily supplements – a consistent increase from previous years. If you need creative ideas for 2025, health products are a booming market niche worth exploring.

Some of the best health products to sell on Shopify include:

• Nutritional supplements. Vitamins, minerals, and herbal remedies.
• Massage tools. Handheld massagers, foam rollers, and acupressure mats for recovery and relaxation.
• Activity trackers. Smartwatches and fitness bands to monitor health metrics.

Explore eCommerce marketplaces like eBay, Etsy, or Amazon for ideas, and check out Printify’s selection of white-label supplements from top print-on-demand suppliers.

3. Beauty products

With the thriving US beauty and personal care industry valued at $104.74 billion in 2025, it’s no surprise that these are some of the best-selling products driving online sales on Shopify.

Consider offering print-on-demand beauty products and check out these high-demand categories to sell online:

• Skincare products. Moisturizers, serums, and scrubs.
• Hair care products. Shampoos, conditioners, and hair treatments.
• Oral hygiene. Toothbrushes, toothpaste, whitening kits, and floss.
• Bath essentials. Bath bombs, salts, oils, and towels.
• Fragrances. Perfumes, colognes, and scented candles.

4. Makeup

The cosmetics market is huge and expected to hit $139.29 billion by 2030, making it a prime opportunity for Shopify sellers to grow their online businesses.

Consider adding some of these makeup items to your online store:

• Makeup essentials. Cleansers, primers, foundations, and concealers.
• Highlighters. Powders, creams, and liquid formulas for a subtle glow.
• Lipstick and lip gloss. From bold matte lipsticks to shimmering lip glosses.
• Eye makeup. Eyeshadows, mascaras, and eyeliners.
• Beauty tools. Makeup brushes, facial rollers, cosmetic organizers.

5. Eco-friendly products

80% of shoppers worldwide are willing to pay up to 5% more for eco-friendly products, giving you higher profit margins for your Shopify store.

Here are a few sustainable trending products to sell online:

• Eco-friendly apparel. T-shirts, sweatshirts, and tanks.
• Reusable bags. Custom totes, mesh grocery bags, and jute shopping bags.
• Bamboo toothbrushes. Naturally antimicrobial brushes with biodegradable handles.
• Phone cases. Protective mobile phone accessories from sustainable materials.
• Eco-friendly stationery. Recycled paper notebooks, plantable seed paper cards, and soy-based ink pens.

6. Vegan products

Vegan options are a growing niche – find these items anywhere from local supermarkets to skincare labels. Many shoppers are actively choosing ethical products for sustainable consumption.

Meet market demand by including these vegan products in your inventory:

• Vegan hygiene products. Cruelty-free toothpaste, deodorants, body wash, and hand soaps.
• Vegan beauty products. Ethical skincare, haircare, and makeup products.
• Faux leather goods. Wallets, handbags, belts, and accessories made from vegan leather.
• Vegan fragrances. Responsibly made candles, diffusers, and room sprays.

7. Pet products

65.1 million households in the US own a dog, while 46.5 million have cats. That’s a whole lot of furry friends – and spending power – under one roof.

If you’re looking for a simple yet effective method to increase your sales volume, consider adding custom pet gifts to your store.

Here are a few pet products to sell:

• Cozy pet beds. Plush beds, orthopedic mattresses, and elevated cots.
• Feeding stations. Non-slip mats and bowls to prevent spills and messes.
• Interactive toys. Puzzle feeders, treat-dispensing balls, and chew toys.
• Grooming pet supplies. Brushes, combs, nail clippers, pet shampoo, and conditioner.
• Pet apparel and accessories. Hoodies, tank tops, collars, and leashes.

8. Sports and fitness products

Health is big business. The US sports and fitness industry’s $41.8 billion market size is driven by fitness apparel, accessories, apps, and wellness trends. 

This gives you an excellent opportunity to profit from fitness gear and start selling quality products on Shopify.

Here are a few high-demand items to add to your store:

• Athletic apparel. Breathable and moisture-wicking t-shirts, shorts, leggings, and sports bras.
• Home fitness equipment. Yoga mats, weights, and resistance bands for at-home strength training.
• Foam rollers. High-density, textured, or vibrating rollers to aid muscle recovery.
• Fitness trackers. Smartwatches, heart rate monitors, and step counters to track workouts and daily activity.
• Water bottles. Reusable stainless steel, BPA-free plastic, and collapsible bottles for hydration on the go.

9. Garden products

From vibrant flowers to delicious fruits and veggies, people love turning their spaces into organic sanctuaries. Home and garden products are ripe with opportunities to profit.

Here are a few items to add to your Shopify online store:

• Seeds and plants. Flowers, vegetables, herbs, and succulents.
• Pots and planters. Ceramic, hanging, self-watering, and biodegradable pots for indoor and outdoor.
• Gardening tools. Shovels, trowels, pruners, and shears.
• Outdoor furnishing. Lounge chairs, patio sets, blankets, and pillows.
• Lawn decorations. Garden gnomes, yard signs, and wind chimes.

10. Home office equipment

With a growing number of people working remotely, products that support comfortable and functional workspaces are in demand.

Here are a bunch of great options to add to your online store:

• Ergonomic equipment. Adjustable desks, monitor stands, and ergonomic chairs.
• Audio tools. High-quality headphones and earbuds for crystal-clear sound and noise cancellation.
• Desk items. Pencil cups, drawer dividers, and monitor stands with slide-out compartments.
• Cord organizers. Clips and sleeves to deal with messy cords and cables.
• Office decor. Custom-printed wall art, plants, and coasters.

11. Electronics

Gadgets and tech accessories never go out of style. They’re always in demand, creating a sustainable revenue stream for your Shopify store.

Products to offer from this category include:

• Wireless charging pads. Fast-charging pads and stands compatible with smartphones, earbuds, and smartwatches.
• Portable Bluetooth speakers. Compact, waterproof, and high-fidelity speakers for indoor and outdoor use.
• Lighting. LED bulbs, smart light strips, desk lamps, and standing lamps.
• Smart home devices. Smart plugs, light bulbs, thermostats, and other tech gadgets that can be controlled remotely.
• Gamer accessories. Keyboards, mice, controllers, headsets, and other gamer merch.

12. Smartphone accessories

From cases to charging cables, these everyday must-haves keep customers’ phones powered, protected, and personalized. 

Want in on the smartphone market? Start with these top-selling accessories on Shopify:

• Phone cases. Think transparent, glossy, and matte custom phone cases for different phone models.
• Screen protectors. Tempered glass and anti-scratch films for iPhones, Androids, and tablets.
• Charging pads and cables. Wireless charging pads and lightning, USB-C, and micro USB chargers.
• Phone stands. Adjustable desktop stands, foldable travel stands, and magnetic holders for hands-free use.
• Car phone mounts. Dashboard, air vent, and magnetic mounts for safe and convenient navigation while driving.

13. Jewelry

Whether as a personal treat or a gift, people love adding a fashionable accent to any outfit. Grow your small business into a successful Shopify store with stunning, shining pieces.

Need tips for getting started? Take a look at what kinds of jewelry other Shopify stores sell:

• Necklaces. Delicate and woven chains with various pendants and statement pieces.
• Earrings. Studs, hoops, and drop earrings.
• Bracelets. Charm bracelets, bangles, and cuffs.
• Rings. Minimalist bands, gemstone rings, and stackable designs in gold, silver, and other finishes.
• Personalized jewelry. Engraved necklaces and bracelets with special dates or monograms.

14. Car and bike accessories

From quick errands to weekend road trips, the right add-ons can upgrade any ride. Bike and car accessories aren’t just practical – they’re popular.

Here are some high-demand bike and car products to sell:

• Seat covers. Leather, fabric, and waterproof materials for car seats and motorcycles.
• Front and rear lights. LED headlights, taillights, fog lights, and underglow kits.
• License plates. Custom license plates, frames, and vanity plates.
• Stickers. Bumper stickers and other custom stickers.
• Repair tool kits. Compact tool sets with wrenches, screwdrivers, and tire repair essentials for quick fixes.

15. Apparel

Clothing remains one of the best ways to attract repeat customers and build a brand that sticks. It’s among the most profitable product categories to offer on your Shopify store.

Here are some hot apparel product ideas to start selling online:

• Everyday wear. Custom t-shirts, sweatshirts, jeans, sweatpants, and leggings.
• Formal wear. Suits, dresses, blouses, skirts, and tailored pants.
• Outerwear. Coats, jackets, and custom hoodies.
• Footwear. Custom sneakers, boots, sandals, flip-flops, dress shoes, and heels.
• Headwear. Baseball caps, beanies, sun hats, bucket hats, visors, and wide-brim hats.

16. Arts and crafts

Want to carve out a unique niche for your Shopify store? Hobby items and DIY craft supplies help customers connect with their creative sides.

Here are some trending products you can start selling online:

• DIY kits. Knitting, embroidery, candle making, and painting kits.
• Art supplies. Paints, brushes, sketchbooks, canvases, and modeling clay.
• Crafting tools. Glue guns, scissors, cutting mats, and crafting knives.
• Sewing supplies. Sewing machines, threads, needles, and patterns.
• Scrapbooking materials. Decorative paper, notebooks, journals, stickers, stamps, pens, markers, and colored pencils.

17. Drinkware

Everybody needs glasses, coffee cups, and portable tumblers for their favorite drinks. Why not capitalize on this high-demand market by offering drinkware in your store?

Check out these best-selling Shopify products:

• Water bottles and tumblers. Spill-proof Tritan and stainless steel water bottles and insulated tumblers.
• Mugs. Design custom mug prints on classic ceramic, enamel, or travel options.
• Wine and whiskey glasses. Think stemmed crystal glasses and tumblers.
• Pint glasses and beer mugs. Customized pint glasses, steins, and novelty-shaped beer mugs.
• Glassware sets. Water, highball, and cocktail glass sets are perfect for holiday sales.

18. Kids clothing

Kids grow quickly and constantly need new clothes, opening up another excellent profit source for online selling on Shopify.

Add some of these trending products for children to your shop:

• Baby apparel. Onesies and rompers.
• Kid shirts. T-shirts, sweatshirts, and hoodies.
• Dresses and skirts. Floral dresses, tutu skirts, and casual frocks.
• Bottoms. Stockings, leggings, shorts, jeans, and dress pants.
• Outerwear. Jackets, coats, and raincoats.

19. Home decor

Everyone loves adding a touch of coziness, individuality, and color to their space, making home decor goods the perfect addition to your store. They’re also a go-to gift category for special occasions like birthdays and Mother’s Day. 

Best-selling home decor items include:

• Wall art. Posters, canvases, and framed artwork.
• Pillows and blankets. Cushions, throw pillows, bean bags, Sherpa blankets, and knitted throws.
• Candles and diffusers. Scented candles, essential oil diffusers, and wax melts.
• Lighting. Custom lamps, fairy lights, and lanterns.
• Storage solutions. Decorative baskets, boxes, and fabric bins.

20. Seasonal items

Cash in on seasonal items. People seek out beach accessories in the summer, Christmas decorations in the winter, and personalized gifts for holidays like Valentine’s Day.

Offer the hottest trending products for every season, such as:

• Holiday decorations. Printed Christmas tree ornaments, Halloween and Easter decorations, and festive lights.
• Outdoor decorations. Custom flags and welcome signs.
• Winter apparel. Coats, scarves, hats, gloves, and thermal wear.
• Summer essentials. Beach towels, swimwear, sunglasses, and picnic baskets.
• Gifts for special occasions. Greeting cards and personalized items like matching tees and jewelry.

21. Toys and games

Sell games and toys on your Shopify store to bring fun and laughter to customers. This is a unique niche that’s sure to make your shop stand out.

Products to sell from this category include:

• Classic games. Board games, card decks, puzzles, and coloring books.
• Educational toys. STEM kits and interactive books.
• Collectibles. Action figures, dolls, and plushies.
• Modeling kits. Model airplane, car, and ship kits with paints and tools for assembly and customization.
• Outdoor toys. Kites, frisbees, and pickleball kits.

Quick and easy setup

Launching your online store with Shopify doesn’t require advanced technical skills. The platform is beginner-friendly, and there are many free Shopify apps and free Shopify themes to help you set up and sell online quickly. 

Plus, you can easily sync print-on-demand products to your store with Printify’s Shopify integration.

Secure and reliable

Sell online with peace of mind. Shopify includes a free SSL certificate to encrypt customer data and built-in fraud analysis tools to keep your store safe.

It handles all server maintenance and upgrades and even offers its own secure payment processor – Shopify Payments.

Customer support

If you have any questions, need guidance, or encounter issues while setting up or running your online store, Shopify’s dedicated support team provides 24/7 assistance.

Mobile-friendly

Through responsive website templates, Shopify supports a seamless browsing experience across all devices, letting you optimize your storefront for maximum sales.

Check product demand

Start with tools like Google Trends, Semrush, and Google Keyword Planner to see what shoppers are actively searching for.

Then, review your own store metrics and data from social media platforms to spot top-performing products and rising trends.

Seasonality

Some products experience peak demand during specific times of the year, meaning that your Christmas tree decorations will likely only see a sales surge in December.

Update your catalog with seasonal trends and use effective marketing strategies to promote new releases and attract online shoppers.

Review your competition

Check other stores within your potential niche market. Look at competitors for insights into market demand, potential profit margins, and market gaps.

Identify the main players, review their offerings and product descriptions, and note their pricing and promotion strategies to help guide you.

Secure low production costs

The easiest and most affordable way to start selling is by dropshipping products or using Print on Demand. This reduces overheads and frees you from inventory management.

In either case, find reliable suppliers to source affordable products without compromising quality. Consider important factors like shipping costs and bulk order discounts.

For example, Printify vets all its Print Providers worldwide, guaranteeing high-quality items and seamless fulfillment. 

100% Free

Sign up to Printify to start creating and selling products immediately. There are no hidden fees – your customers’ orders will cover production and shipping costs.

Large product selection

From apparel and accessories to home decor and party supplies, Printify offers over 1,300 customizable items – the biggest Catalog in Print on Demand.

No order minimums

Order just one t-shirt or 500 customized products – whatever you need. All items are made to order, and there are no order limits or minimums.

24/7 Merchant support

Join over ten million merchants who trust us to power their business. We’re here round-the-clock to help you grow, thrive, and reach your eCommerce goals.

Domain availability

Your Shopify store name should match an available domain so customers can find you easily and remember your site. Pick a relevant domain that’s not already taken and fits your budget.

• Check availability: Before choosing a catchy store name, see if you can buy and register a matching domain. Find options directly through Shopify domains.
• Stick to .com: While many domain extensions are available, a .com is still the most trusted and widely recognized, making it the best choice for credibility.
• Keep it simple: Avoid long, complicated domain names with unnecessary words or hyphens. A short and clear domain is more memorable and less likely to be misspelled. 

Uniqueness

Unique and unusual store name ideas help set your business apart in a crowded market. They grab attention, spark curiosity, and make your brand more recognizable. While creativity is key, the name should still align with your target audience and niche.

• Avoid overused names: Generic names like “Trendy Fashion” or “Best Beauty” don’t leave a lasting impression. Instead, explore ideas that reflect your brand’s distinct personality.
• Consider your target audience: The name should speak your audience’s language. Fashion and clothing store names, quirky lifestyle shop name ideas, and professional business-to-business (B2B) store names all have different tones.
• Play with language and style: Combine words, use alliteration, or create new terms that fit your niche. Blend niche-specific terms with unexpected words or tweak spellings to create something fresh.

Branding

Your store name is a core part of your brand identity. It represents your business values and is the foundation of everything your brand is and can be. Your store name should reflect your mission, products, and overall aesthetic, providing consistency across all marketing channels.

• Convey brand values: Whether running a cute and crafty store or a professional, luxurious shop, your name should align with your products and business principles.
• Prepare for adaptability: A name that works well on packaging, logos, and promotional materials will help establish a cohesive brand presence.
• Maintain consistency across platforms: Using a store name that matches your domain and social media handles enhances credibility and brand recognition.

Keeping your store name short

Short, concise names are easier to remember, type, and integrate into branding materials, making them more effective for marketing and Search Engine Optimization (SEO). Good store names for Shopify don’t have to be long. In fact – the shorter, the better.

• Make it memorable: The best Shopify store names are simple yet impactful, helping customers instantly remember and recognize your brand.
• Secure a strong domain name: Short and sweet names – like mashups, unique word combos, or slight tweaks to real words – are more likely to have an available domain.
• Enhance usability: Shorter names fit well on product labels, business cards, and digital ads.

Easy pronunciation

A store name that’s easy to pronounce is better for brand recognition and word-of-mouth marketing. If customers struggle to say it, they’re less likely to remember it or recommend it to others.

 Here’s what to consider when generating store names that read and pronounce well: 

• Avoid complicated words: Difficult-to-pronounce names can confuse customers and reduce memorability. Keep it simple and clear, even when using unfamiliar words.
• Steer clear of foreign phrases: Unless your Shopify business specifically targets speakers of a particular language, avoid names that might be difficult for a global audience.
• Test it out: Find a name for your business that’s easy to say aloud, ask friends or family to pronounce it, and see if it can flow naturally in a conversation.

International appeal

If you plan to expand your online store to international markets, your store name should work well across different languages and cultures. A name that sounds good in one country might have an unintended meaning elsewhere.

• Avoid cultural misunderstandings: Be mindful of words with harmful or inappropriate meanings in other languages.
• Think beyond regional trends: While drawing inspiration from trends is okay, a name that’s too localized may limit global appeal.
• Keep it neutral: Choose a flexible name that works across different markets.

Your online presence

Your Shopify store name should match your digital footprint – especially your social media handles and domain. Consistency on all platforms makes your brand easier to find.

• Check availability across platforms: Search Instagram, Facebook, and Twitter to ensure nobody else is using the name you want.
• Be consistent: Using the same name across all platforms strengthens brand recognition and makes it easier for customers to find you.
• Think long-term: A name that works on different channels makes future growth and marketing easier.

Scalability

As your Shopify business grows, your store name should remain relevant and adaptable to potential expansions in product categories or geographic reach.

• Consider future growth: Even if you start with one product type, pick a name that leaves room to expand into other items later.
• Think big: A broad, adaptable name can grow with your business – no need for a rebrand if you decide to branch out into new markets.

Keywords

Including relevant keywords in your Shopify store name to indicate what you sell can improve search engine visibility and attract the right audience.

• Boost SEO rankings: A well-optimized name helps customers find you when searching for specific products.
• Keep it natural: Don’t force keywords. Integrate them smoothly into your content, product descriptions, and marketing materials.
• Use an AI business name generator: Tools like the Shopify business name generator can help you come up with new ideas using a keyword related to your niche.

Brainstorm and test ideas

Not every name will click immediately. After preparing fresh ideas post-brainstorm, write them down, consider how they fit with other branding elements, and test them out with potential customers or friends and family to get feedback.

Ask yourself:

• Does this business name fit your brand? 
• Is it easy to pronounce?
• Would it stand out among other Shopify businesses?

Use AI generators to help name your business

Free AI generators are a helpful tool for getting unique ideas based on your input, making testing different branding options quicker and more efficient.

Some of the best artificial intelligence name generators include:

• Shopify Business Name Generator. Designed with Shopify sellers in mind, this tool gives you name ideas for eCommerce business based on your prompts.
• Squarespace Domain Name Generator. Checks domain status in real time and makes it easy to register a name on the spot.
• Oberlo Business Name Generator. Great for those who have a keyword in mind that they want to be included in their business name or that summarizes the vibe they want their name to give off. 

Get inspired by examples and competitors

Need a little inspo to get started? Browse online store name examples from existing Shopify brands. Check our lists of the best Shopify store examples for 2025, Shopify store name examples, and the 15 most successful Shopify stores to get some ideas.

Then, look at other top competitors in your shared niche. Study their branding, products, and tone to spot patterns that work and gaps you can fill.

Just don’t copy – use what you find to inspire something original.

1. Shopify vs Etsy: Product focus

Here’s how selling on Shopify vs Etsy differs regarding products:  

Etsy is a marketplace with clear guidelines on what products can be sold, focusing on handmade goods and craft supplies. While it has expanded its categories, sellers need to follow Etsy’s rules, and violations can lead to account suspension.

Shopify, on the other hand, gives you almost full control. Sell anything within legal limits and build a brand on your own domain without marketplace restrictions.

For sellers who want complete flexibility in what they sell, Shopify has the edge.

2. Etsy or Shopify? Ease of store setup

If you’re wondering whether Etsy or Shopify for beginners is the right choice, both platforms are user-friendly but offer different experiences. 

Shopify walks you through setting up your shop, including inventory management, order tracking, and design customization. While the process is guided, learning how to manage and update everything properly takes some time and technical knowledge.

Etsy is much simpler. Once you create a shop, you just add listings and optimize them for Etsy search. There’s less customization, but it’s quick to start selling.

It all comes down to preference. Etsy is easier upfront, while Shopify offers more control but requires more setup work. A draw.

3. Shopify or Etsy? Design and layout options

A well-designed online store can make or break your sales. 42% of shoppers leave a website because of poor design or functionality. So, how do Etsy and Shopify compare when it comes to design flexibility?

Etsy:

• Simple and uniform – Every Etsy shop has the same layout with limited customization. Sellers can add a logo and organize product collections, but the storefront design stays the same.
• Standing out – The best way to make your Etsy store unique is through high-quality product images and descriptions. Since customization is limited, strong visuals are key.

Shopify:

• More control – There are 13 free and over 227 paid themes, letting you fully customize your Shopify store. Tweak fonts, colors, and layouts to match your brand identity. 
• Designed for growth – Unlike Etsy, Shopify gives creative freedom to build a store that stands out and converts visitors into buyers, with a wide range of customization options and third-party apps.

If you want a simple, ready-made storefront, Etsy works well. If branding and customization matter, Shopify is the better choice.

4. Shopify and Etsy: eCommerce tools

Both Shopify and Etsy offer tools to help sellers manage their online stores, track sales, and market their products, but Shopify provides much more flexibility. 

Shopify has over 8,000 apps, allowing merchants to customize their stores with tools for inventory management, marketing automation, SEO, and customer support. 

Etsy, in contrast, has a much smaller selection of integrations (around 20) focused on social media, analytics, and listing optimization. Many of these require subscriptions, and the Etsy app ecosystem is more limited than Shopify’s expansive app store.

Etsy Payments supports various payment methods, but transaction and payment processing fees can eat into profits. 

For sellers who want full control over their store’s features and growth, Shopify is the better choice. Etsy provides the basics, but Shopify’s app store and customization options make it a much stronger platform for scaling a business.

5. Etsy vs Shopify: SEO

Search engine optimization (SEO) means increasing traffic and attracting the most visitors to your store, but Shopify and Etsy handle it differently.

Shopify is a website builder, so you’ll need to drive traffic from search engines like Google. This means researching keywords, optimizing URLs, improving site speed, and structuring your Shopify store properly. Some of these tasks may require paid apps to increase visibility.

Etsy, as a marketplace, has built-in traffic, so Etsy SEO is more straightforward. You mainly need to optimize your product titles, descriptions, tags, and attributes to rank well in Etsy’s search results. The platform handles technical SEO, like site speed and URLs for you.

Etsy has the advantage of ease of use since it requires fewer steps to optimize your store. Shopify SEO is more complex but offers greater control and potential for long-term growth.

6. Shopify vs Etsy: Fees and pricing

Pricing is one of the biggest factors when choosing between Shopify and Etsy, especially for print-on-demand sellers. Shopify charges a monthly subscription fee plus transaction fees, while Etsy has no monthly fee but takes a percentage of each sale.

Shopify offers a three-day trial and a $1 first month, after which sellers can choose from three plans:

• Basic Shopify: $39/month, 2.9% + $0.30 per transaction, includes two staff accounts and 24/7 support.
• Shopify: $105/month, 2.7% + $0.30 per transaction, includes five staff accounts, lower credit card fees, and additional sales tools.
• Advanced Shopify: $399/month, 2.5% + $0.30 per transaction, includes 15 staff accounts, lower shipping costs, and advanced reporting.

While Shopify Payments helps avoid extra transaction fees, paid apps can increase monthly costs as your store grows.

You don’t have to pay to open a shop, but Etsy charges other fees:

• Subscription fee: Free, or $10/month for Etsy Plus. $15/month for Etsy Pattern (for a separate website).
• Listing fee: $0.20 per item, plus another $0.20 renewal fee per sale.
• Transaction fee: 6.5% of each sale.
• Payment processing fee: 3% + $0.25 per transaction (varies by country).
• Other fees: Etsy may charge additional fees for advertising, currency conversion, shipping, and regulatory costs.

(All the transaction fees can add up to 20-25% of a sale).

Etsy has the lead with lower upfront costs, making it more affordable for beginners. However, as sales increase, Etsy’s transaction fees can take a significant cut of your profits. Shopify’s monthly subscription is higher, but lower fees per sale can make it more cost-effective for high-volume sellers looking to scale their business profitably. 

7. Shopify vs Etsy: Analytics

Both Shopify and Etsy provide analytics to help sellers track sales and optimize their online stores, but Shopify offers more in-depth reporting.

Shopify Analytics varies by plan. Basic reports include finance tracking and product performance, while higher-tier plans unlock detailed reports on sales, profits, customer behavior, and acquisition trends.

Advanced Shopify and Shopify Plus allow custom reporting, giving sellers insights into revenue per order, top sales channels, and discount performance. These tools help businesses make data-driven decisions and improve digital marketing strategies.

Etsy’s analytics tools are more simple. Etsy Stats shows traffic sources, conversions, and ad performance, helping sellers understand how many sales they generate and where their traffic comes from. Etsy Search Analytics tracks keyword performance and visibility. 

Integrated with Google Analytics 4, Etsy’s reporting is straightforward and easy to use, making it accessible for beginners.

If you need basic insights, Etsy works well, but for detailed reporting and business growth, Shopify is the better choice.

8. Shopify vs Etsy: Marketing tools

With Shopify, you handle all marketing efforts – driving traffic through SEO, social media, email campaigns, and content marketing. The platform offers over 1,500 marketing apps for ads, automation, SMS marketing, and analytics.

Etsy, on the other hand, has built-in traffic. It helps sellers reach potential customers through Etsy ads, which promote listings across search results and other key pages. Combined with social media integrations and SEO, this makes it easier to attract buyers without external marketing efforts.

Another draw. For beginners, Etsy’s marketing tools are simple but effective. For sellers who want control and advanced strategies, Shopify provides more flexibility.

9. Shopify vs Etsy: Customer support

Good customer support makes running an online store much easier, especially when unexpected issues pop up. 

Shopify provides faster, more direct assistance. Sellers can contact 24/7 phone, live chat, and email support or get help from the Shopify Help Center, experts, forums, and online communities. 

Etsy, on the other hand, relies more on self-service options, including the Etsy Help Center, Seller Handbook, community forums, and newsletters. Email support is available, but responses can take time.

While both platforms provide useful documentation, Shopify wins for offering round-the-clock support and expert guidance, making it easier for sellers to get quick help when they need it.

10. Shopify vs Etsy: Scalability

As you grow your online store, choosing a platform that can scale with you is key. 

Etsy is a good starting point since it provides a built-in audience and unlimited product listings. However, scaling can be tough due to listing fees and competition. You have few options to customize the storefront besides a Pattern subscription, and if you don’t master Etsy SEO, your products might get lost in the marketplace. 

However, Shopify is built for growth. You have great control over your store design, product range, and branding, with thousands of apps to help scale your entire business beyond just an online shop. There are no extra fees for adding more products, and you don’t compete directly with other sellers on the same platform.  

However, Shopify requires more upfront investment, and since it doesn’t have a built-in audience, you’ll need to focus on marketing and SEO to drive traffic.

It’s a draw. Etsy is easier to start with but limits long-term growth, while Shopify offers more scalability but requires effort and investment to succeed.

11. Shopify vs Etsy: Selling internationally

If you plan to sell worldwide, Shopify offers tools to help businesses expand globally. Set market-specific pricing, accept local payment processing methods, and create region-specific storefronts with automatic currency conversion. 

Shopify also allows merchants to customize their store’s language settings and display region-based content, ensuring a more personalized shopping experience for international buyers. Additionally, sellers can calculate duties and taxes at checkout, helping customers avoid unexpected fees.

Etsy, on the other hand, makes it easy to sell internationally by allowing sellers to set up global shipping profiles. Your listings will automatically appear to potential customers worldwide, and Etsy Payments supports transactions in multiple currencies. However, Etsy’s international selling features focus more on shipping logistics rather than creating a localized shopping experience. Sellers must manually research and set international shipping rates, and Etsy doesn’t provide built-in tax calculations for global orders. 

For merchants looking to scale internationally with a customizable online store,Shopify is the better choice due to its advanced localization tools, currency settings, and tax automation.

What types of businesses are best for Shopify?

As a dedicated platform for building your own website, Shopify is ideal for any business selling products while looking to establish a unique brand identity and maintaining full control over its online store. It’s optimal for:​

• Scalable retailers: Businesses planning to expand their product range and scale operations.​
• Custom branding: Those seeking to create a distinct online presence with customizable templates.
• Diverse products: Sellers offering various products, including manufactured goods.​

While Shopify requires proactive marketing efforts to drive traffic, it offers lower transaction fees and supports different payment processing options, including Shopify Payments. This platform is perfect for businesses ready to invest in building their brand and managing their own website. ​

What types of businesses are best for Etsy?

As a specialized online marketplace for artisans, crafters, and vintage sellers, Etsy is ideal for:​

• Customized or personalized items: Etsy is a top choice for businesses offering custom products, such as personalized gifts, engraved jewelry, and made-to-order apparel.
• Handmade goods: If you create unique, handcrafted items, Etsy’s audience appreciates and seeks out such products.​
• Vintage items: Sellers offering vintage products can find a dedicated customer base on Etsy.​
• Craft supplies: Sellers providing materials for crafting can also thrive here.​

Etsy’s built-in audience means less effort in driving traffic, allowing creators to focus on their craft. However, be mindful of listing and transaction fees, which can quickly add up. ​

1. Customize your store’s capabilities

Every store owner has unique needs, and Shopify apps offer tailored solutions to customize your store’s functionality and appearance. 

Whether you want to add a user-friendly page builder or a loyalty program to reward customers, specific Shopify apps let you do so seamlessly.

2. Save time through automation

Shopify applications automate repetitive tasks, letting you focus on strategic activities that grow your business. 

Apps like PushOwl for push notifications and SMS marketing tools help you consistently engage with your customers automatically, making it easier to drive conversions efficiently.

3. Improve customer engagement and retention

Tools like live chat apps and customer review platforms help keep customers engaged, address their questions, and collect video reviews.

Additionally, integrating email or SMS marketing apps allows store owners to communicate with their existing customer base, conduct post-purchase surveys, and promote repeat purchases.

4. Increase sales with conversion optimization

From pop-up ads and smart shopping campaigns to upselling and cross-selling tools, these apps help you drive conversions, raise your average order value, and reduce cart abandonment. 

Apps like Justuno can help with conversion rate optimization, while ReConvert focuses on post-purchase upsells to maximize customer lifetime value.

5. Gain insights through advanced analytics

Shopify has all the tools to help you track customer behavior, monitor business analytics, and investigate their ad spending effectively. 

Apps like Lucky Orange and Google Analytics enable you to make data-driven decisions to improve customer engagement, store performance, and attract more customers.

Now, let’s dive into our curated list of the top apps for 2025. Whether you’re just getting started or want to expand internationally, we’ll help you find the best Shopify app for your store.

1. Privy

Privy is a popular Shopify app for creating pop-ups and email marketing campaigns.

• Key features:
  • Customizable pop-up templates
  • Email and SMS marketing integration
  • Cart abandonment notifications
• Best for: Lead generation and increasing client engagement.
• Pricing: Free plan available; paid plans start at $15/month.

2. OptiMonk

This app specializes in exit intent pop-ups to help retain visitors and recover abandoned carts.

• Key features:
  • Advanced targeting and segmentation
  • A/B testing for optimized pop-ups
  • Integrations with email apps
• Best for: Reducing cart abandonment and converting customers.
• Pricing: Free, paid plans start at $29/month.

3. Klaviyo

Klaviyo offers powerful email and SMS marketing tools, helping merchants build lasting relationships with their loyal customers.

• Key features:
  • Automated workflows and targeted messaging
  • Personalization features based on customer data
  • Integration with various Shopify tools
• Best for: Building loyal customers through email marketing and SMS campaigns.
• Pricing: Free plan for up to 250 profiles; paid plans start at $20/month for email only and $35/month for email + SMS.

4. Omnisend

Omnisend allows for multichannel marketing campaigns, combining email, SMS, and push notifications.

• Key features:
  • Easy-to-use email and SMS editor
  • Segmentation and targeting tools
  • Automated features like cart recovery, re-engagement, and welcome messages
• Best for: Engaging with customers through multichannel marketing.
• Pricing: Try for free; ​​paid plans start at $16/month.

5. Gorgias

Gorgias integrates with social channels, enabling customer service automation directly from your Shopify dashboard.

• Key features:
  • Centralized customer support platform
  • Social media and email integration
  • Automated responses and ticket management
• Best for: Increasing client engagement through efficient support.
• Pricing: Free trial; paid plans start at $10/month, with additional costs based on ticket volume.

6. Tidio

Tidio is a live chat app with AI-driven customer support, designed to engage and assist your customers in real time.

• Key features:
  • Live chat with a customizable chatbot
  • Integration with email marketing and customer data tracking
  • Analytics to monitor chat performance and customer interactions
  • Automated workflows to streamline customer service tasks
• Best for: Real-time client engagement and support.
• Pricing: Free plan available; paid plans start at $18/month.

7. ShipStation

ShipStation streamlines shipping management, integrating multiple carriers for faster fulfillment and offering automation features for efficient order processing.

• Key features:
  • Support for multiple carriers
  • Batch printing and custom shipping labels
  • Branded tracking page
  • Automation tools for workflow management
• Best for: Simplifying shipping and fulfillment across multiple channels.
• Pricing: Free trial available; paid plans start at $9/month.

8. AfterShip

AfterShip is an order-tracking Shopify app with branded tracking pages and proactive delivery updates.

• Key features:
  • Branded tracking pages
  • Delivery notifications
  • Integration with over 1,200 carriers
  • Product recommendations included in higher plans
• Best for: Improving customer experience with detailed tracking and post-purchase engagement.
• Pricing: Free plan available; paid plans start at $9/month.

9. Stocky

The Stocky Shopify app offers advanced stock management tools for Shopify POS users.

• Key features:
  • Real-time inventory tracking
  • Demand forecasting and analytics
  • Supplier management
• Best for: Managing inventory and keeping products in stock.
• Pricing: Free for POS Pro users; otherwise, $89/month.

10. Katana

Katana is designed for stores with manufacturing needs, helping streamline production planning and inventory tracking.

• Key features:
  • Real-time production tracking
  • Order fulfillment and stock management
  • Integrations with accounting tools
• Best for: Small to medium-sized businesses with custom manufacturing processes or complex production needs.
• Pricing: Paid plans start at $99/month.

11. Plug-in SEO

This tool helps Shopify store owners enhance their stores’ search engine optimization.

• Key features:
  • SEO audits and insights
  • Real-time SEO suggestions
  • Automated SEO updates
• Best for: Improving SEO and search visibility.
• Pricing: Free plan available; paid plans start at $29.99/month.

12. Google Analytics

Google Analytics is essential for tracking visitor behavior and measuring the impact of marketing efforts.

• Key features:
  • Real-time data and analytics
  • Integration with eCommerce platforms
  • Customizable reports
• Best for: Gaining insights into website visitors and behavior.
• Pricing: Free.

13. Smile.io

Smile.io allows you to create loyalty programs that encourage customers to keep coming back.

• Key features:
  • Customizable reward programs
  • Integrations with email marketing tools like Klaviyo
  • Points, VIP, and referral program options
  • Redeem points for free shipping and products
• Best for: Strengthening customer loyalty and retention.
• Pricing: Free plan available; paid plans start at $49/month.

14. Yotpo

Yotpo provides tools to display customer reviews and increase social proof.

• Key features:
  • Review collection and display
  • Visual user-generated content (photos and videos)
  • Integrations with Google, Instagram, and Facebook
  • Video review support
• Best for: Displaying customer reviews to encourage purchases.
• Pricing: Free plan available; paid plans start at $15/month.

15. Infinite Options

Perfect for stores that require customizations, Infinite Options enables product personalization.

• Key features:
  • Unlimited product variants
  • Custom fields for products
  • Swatches, text inputs, and more
• Best for: Product customization and personalization.
• Pricing: Free plan available; paid plans start at $9.99/month.

16. Bold Pricing

Bold Pricing allows you to create custom pricing strategies, including volume discounts and tiered pricing.

• Key features:
  • Dynamic pricing adjustments
  • Volume-based pricing
  • Integrations with other apps
• Best for: Flexible pricing options to increase average order value.
• Pricing: Free trial available; paid plans start at $19.99/month.

17. PageFly

PageFly is a drag-and-drop page builder for customizing your store’s layout without coding.

• Key features:
  • Customizable landing page templates
  • Drag-and-drop interface
  • Mobile optimization
• Best for: Building custom store pages and layouts.
• Pricing: Free; paid plans start at $24/month.

18. Shogun

Shogun offers a page builder with advanced features for larger stores and teams, focusing on high-quality design and customization options.

• Key features:
  • Landing page templates
  • Drag-and-drop functionality
  • Mobile-friendly layouts
• Best for: Creating high-conversion landing pages.
• Pricing: Free trial available; paid plans start at $39/month.

19. AdRoll

AdRoll helps with retargeting campaigns, allowing merchants to reach potential customers across platforms.

• Key features:
  • Cross-platform ad campaigns
  • Retargeting options
  • Ad insights and analytics
• Best for: Retargeting to increase conversions.
• Pricing: Free trial available; paid plans start at $40/month plus ad spend.

20. Facebook Ads

The Facebook Ads integration with Shopify allows merchants to create ads across Facebook and Instagram directly from their Shopify dashboard, offering seamless ad creation, audience targeting, and performance analytics.

• Key features:
  • Simple ad creation interface
  • Broad audience reach on social media
  • Budget flexibility and control
• Best for: Social media advertising on Facebook and Instagram.
• Pricing: Paid per ad spend.

21. Loox

Loox helps showcase visual customer reviews, including photo and video reviews, to build trust.

• Key features:
  • Visual reviews with photos and videos
  • Customizable review widgets
  • Email reminders for reviews
• Best for: Visual social proof to increase conversions.
• Pricing: Paid plans start at $9.99/month.

22. PushOwl

PushOwl sends push notifications to store visitors – perfect for abandoned cart reminders.

• Key features:
  • Automated push notifications
  • Cart recovery campaigns
  • Customizable templates
• Best for: Engaging customers through automated messages.
• Pricing: Free plan available; paid plans from $19/month.

23. Justuno

Justuno offers pop-ups, banners, and promotional tools to help increase conversions.

• Key features:
  • Advanced targeting rules
  • A/B testing for campaigns
  • Cart abandonment recovery
• Best for: Conversion optimization and growing sales.
• Pricing: Free plan available; paid plans start at $59/month.

24. Fera

Fera enables you to increase credibility by showing social proof through real-time customer actions, such as purchases and views.

• Key features:
  • Real-time social proof notifications
  • Customizable review widgets
  • Seamless integration with Shopify themes
• Best for: Building trust and increasing user engagement.
• Pricing: Free trial available; paid plans start at $9/month.

25. PayWhirl

PayWhirl simplifies the setup of subscription payments, ideal for stores offering recurring billing options.

• Key features:
  • Flexible subscription options
  • Recurring billing and subscription management
  • Customer self-management
• Best for: Offering subscription-based products or services.
• Pricing: Free trial available; paid plans start at $9/month.

26. Lucky Orange

Lucky Orange provides in-depth analytics by recording visitor behavior and generating heatmaps for user insights.

• Key features:
  • Visitor session recordings
  • Real-time analytics and heatmaps
  • Polls and surveys to collect feedback
• Best for: Gaining insights on store visitor behavior and improving UX.
• Pricing: Free trial available; paid plans start at $19/month.

27. Weglot

Weglot allows store owners to translate their Shopify stores to accommodate international customers.

• Key features:
  • Simple, user-friendly translation interface
  • Supports multiple languages
  • Automatic language redirection
• Best for: Reaching a global audience with multilingual support.
• Pricing: Free trial available; paid plans start at $17/month.

28. ReConvert

ReConvert helps recover abandoned carts and increase average order value with post-purchase upsells and custom thank-you pages.

• Key features:
  • Custom thank-you page design
  • Upsell and cross-sell options
  • Customer survey integration
• Best for: Maximizing value through post-purchase engagement.
• Pricing: Free plan available; paid plans start at $4.99/month.

Step-by-step guide to installing a Shopify app

1. Go to Shopify app store: In the Shopify App Store, use the search bar to find the app you want to install or browse through categories like sales optimization or customer engagement.
2. Choose your app and click Add App: Select the app that meets your needs and click its listing to learn more. When ready, click Add App.
3. Authorize the app: You’ll be directed to an authorization screen where Shopify will ask for your permission to install the app. When you’re comfortable with the permissions, click Install App to continue.
4. Configure app settings: After installation, you’ll be redirected to the app’s dashboard or setup page. Here, you can customize the settings according to your store’s needs. For example, push notification apps like PushOwl may prompt you to set up abandoned cart notifications, while email marketing apps like Klaviyo will guide you through connecting to your email list.
5. Test the app’s functionality: Before fully launching all of the app’s features, test it to ensure everything works as expected. For example, if it’s a Shopify app designed to display customer reviews, try adding a test review to see how it appears on your product pages.

Setup and configuration tips

Here are some tips to get the most from your apps:

• Customize visual elements: If your app includes visual components such as pop-ups or banners, ensure they match your store’s branding. Use colors, fonts, and images that are consistent with your overall design to provide visitors with a seamless experience.
• Segment customers for targeted campaigns: Apps like Klaviyo and Omnisend allow you to segment customers based on their purchase history, behavior, and preferences. Use segmentation to create more personalized campaigns, increasing conversion rates and customer loyalty.
• Enable analytics and tracking: Many apps, particularly those focused on conversion rate optimization or user engagement, provide analytics for tracking performance. Enabling these metrics will help you understand how the Shopify app is contributing to your store’s objectives, such as increasing average order value or encouraging repeat purchases.
• Automate repetitive tasks: Use automation features when available. For example, use email apps to send automated follow-ups or set up automated messages to remind customers about abandoned carts. Automation saves time and ensures consistent customer outreach.

Maximizing app effectiveness for your Shopify store

After installation, ongoing management of your apps can help you extract the most value. Here are some best practices:

• Regularly review app performance: If an app isn’t performing as expected or is slowing down your store, consider optimizing its settings or replacing it with a different option.
• Stay up to date on new features: Many Shopify applications are updated with new features that allow you to get even more out of the app. Most Shopify app developers send update notifications.
• Limit the number of apps installed: Keep in mind that each Shopify app can impact your store’s loading speed. Focus on apps that directly support your objectives, such as increasing customer loyalty, improving store analytics, or SEO optimization.
• Seek help from customer support: If you have any problems, don’t hesitate to contact the app’s support team. Many apps offer responsive customer support via chat, email, or phone. Timely help can prevent issues from impacting the customer experience of your online store.

Shopify banner size

Also called a hero image, the Shopify banner is the main visual element at the top of your store – crucial for branding and engagement.

Since banner dimensions vary by theme and device, it’s important to use a resizable, high-quality image.

• Recommended size (desktop): 1800 x 600 px
• Recommended size (mobile): 1200 x 400 px
• Aspect ratio: 16:9 (varies by theme – some work better with 3:1 or 3:2)
• Max file size: Up to 20 MB (smaller sizes load faster)

When designing your banner image, consider the text placement and call-to-action buttons, as these elements may shift on different devices. 

Note that text overlays can partially cover the image. Always preview your Shopify image banner size to make sure focal points remain visible.

Shopify product image size

Product images build customer trust. Since buyers can’t physically see the product, they rely on high-quality photos to make a purchase decision.

To prevent distortion, use square images that resize well.

• Recommended size: 2048 x 2048 px
• Aspect ratio: 1:1 (square) for best responsiveness, 3:1 for rectangular images
• Max file size: 20 MB (Shopify resizes larger images above 4472 x 4472 px)

To maintain a cohesive look, see how product images display on your chosen theme and test the zoom function to check clarity.

Shopify collection image size

Collection images display multiple products side by side, so maintaining a consistent image size is key to a professional-looking layout. Misaligned images can make your Shopify store look unpolished.

• Recommended size (desktop and mobile): 1024 x 1024 px
• Aspect ratio: 1:1 (square) for a uniform display
• Max file size: 20 MB (800 x 800 px minimum for zoom)

Create a visually balanced collection page by using the same image dimensions for all collection images and check how they appear across devices.

Shopify slideshow image size

Slideshow images highlight featured products or promotions. Since slideshows auto-adjust on different devices, choosing the right aspect ratio helps key elements stay visible.

• Recommended size (desktop): 1600 x 600 px
• Recommended size (mobile): 1200 x 400 px
• Aspect ratio: 16:5 for balanced cropping
• Max file size: 20 MB

To avoid important parts being cropped out, place the focal point in the center and leave space around the edges. Preview your slideshow images on different screen sizes to confirm a smooth display.

Shopify header image size

A header can feature your Shopify logo image, branding, or a key promotion. Since it appears on every page, keeping it lightweight and responsive helps maintain fast loading times.

• Recommended height: 120 px
• Max height: 250 px
• Aspect ratio: Varies based on design (logos are often wider than tall)
• Max file size: 1 MB

For logo images, use a transparent PNG for better flexibility, and check that it scales well across screen sizes.

Shopify background image size

Background images should be high-resolution and subtle to avoid overwhelming a page. Choosing the right image size prevents unwanted stretching or cropping.

• Recommended size (desktop and mobile): 1920 x 1080 px
• Aspect ratio: 16:9
• Max file size: 20 MB

Preview background images to check visibility and alignment, especially when using text overlays.

Shopify featured blog image size

A featured blog image helps create a polished, engaging look for blog posts and previews. Using the right image dimensions provides clarity while optimizing the file size for fast loading.

• Recommended size (desktop and mobile): 1200 x 800 px
• Aspect ratio: 3:2
• Max file size: 5 MB

Use high-quality images that align with your brand’s visual identity for a cohesive result.

Shopify favicon size

A favicon is a small logo that appears in browser tabs, bookmarks, and search results. Since it’s tiny, it’s best to use a clear and simple design.

• Recommended size (desktop and mobile): 32 x 32 px
• Aspect ratio: 1:1
• Max file size: 100 KB

A transparent PNG or vector digital image works best to keep edges sharp.

Logo image size (rectangle and square)

Your store’s logo is a key element of your brand identity, appearing prominently across your site. Use the right Shopify logo image size to maintain a professional appearance and avoid loading issues. 

• Recommended size (rectangle): 400 x 100 pixels
• Recommended size (square): 100 x 100 pixels
• Aspect ratio: 4:1 for rectangular logos, 1:1 for square logos
• Max file size: 1 MB

These dimensions keep your logo looking crisp on both desktop and mobile devices. Use a transparent PNG to maintain visibility across various backgrounds.

Thumbnail image size

Thumbnails provide quick content previews, such as for product images or gallery items. Proper sizing delivers clarity without compromising site performance.

• Recommended size: 300 x 300 pixels
• Aspect ratio: 1:1
• Max file size: 1 MB

Maintain a consistent size and ratio for a uniform and professional look across your store. This consistency enhances the user experience and keeps your thumbnails cohesive.

Shopify image resizer

Shopify offers a built-in image resizer that automatically compresses and adjusts images to fit different sections of your store.

While this helps with image optimization, manually resizing files before uploading gives you more control over image quality and layout.

Free and freemium editors

1. GIMP

GIMP (GNU Image Manipulation Program) is one of the best image editors available. Full of features and suitable for professional use, it’s a free and open-source alternative to Photoshop.

The software is regularly updated and no subscription is required for additional features and filters.

This powerful editor has a steep learning curve, but it’s worth it if you want to do more than adjust Shopify image sizes. From full image optimization to creating complex banner images, GIMP can do it all.

Extensive manuals, tutorials, and guides are available in 15 languages. There’s no official tech support, but you’ll find an active and engaged community on many online forums. 

• Available for Linux, Windows, and macOS.

2. Canva

An easy-to-use photo editor that’s freemium and online, Canva is popular for designing web graphic elements. Still, it offers plenty of features for editing images.

Adjust your Shopify photo dimensions, apply filters and effects, use templates, or add custom elements. Advanced filters and easy background removal are available with premium accounts.

• Online browser editing in Linux, Windows, macOS, Android, and iOS.
• Free plan: 5GB storage, thousands of stock photos, 1M+ templates.
• Pro plan ($15/month or $120/year): One user, 1T cloud storage, advanced features and filters, 100+ million graphic assets, unlimited premium templates.
• Teams ($10/month or $100/year): Charged per person (minimum three people), 1T cloud storage, online customer support, branding features.

3. Fotor

Fotor is an easy-to-use online photo editor suitable for quick edits and adjustments to your Shopify images. The app is aimed at enthusiasts and non-professionals, but it offers plenty of features to make editing Shopify images easy.

It has a quick background remover and a “one-tap enhance” button. Additional retouching tools include red-eye and wrinkle removal.

The mobile app lets you adjust your Shopify photo size on the go and easily upload images to Shopify marketing channels like Facebook and Instagram.

• Free with built-in purchases.
• Online, works in Linux, Windows, macOS, Android, and iOS.

Paid photo editors

1. Adobe Photoshop

Adobe Photoshop is the industry-standard software for image creation and editing.

It can perform any editing and adjustment tasks required by a Shopify store – altering image quality and resolution, resizing files, converting file formats, or applying advanced elements to banners and slideshow images. 

This powerful tool has a steep learning curve, but Adobe’s usability continuously improves for user-friendliness. 

• Price: $18.39/month (discounted price for Printify merchants).
• Available for Windows and macOS.

2. Corel PaintShop Pro

Corel PaintShop Pro is a classic editor that’s full of advanced tools and resources.

It works with raster and vector images, supports HEIC and HEIF file formats, and offers AI functions such as background replacement.

Despite its extensive features, some consider PaintShop Pro easier to operate than GIMP or Photoshop. 

• Price: A one-time payment of $79.99.
• Available for Windows.

1. Dawn

Main features:

A clean, minimalist theme designed by Shopify experts for seamless shopping experiences across all devices. It supports visual storytelling, features a dynamic product grid and vertical slideshow, and adapts effortlessly to different industries.

Recommended for:

All types of online stores looking for a modern, flexible theme with a clean presentation.

2. Spotlight

Main features:

A sleek, mobile-first free Shopify theme with enhanced search tools, product filtering, and a fixed navigation bar for a customer-friendly website.

Recommended for:

Small to medium online stores across various niches needing a fast, easy-to-use design.

3. Craft

Main features:

This stunning theme prioritizes visual storytelling, making it excellent for showcasing products with large images and elegant typography. Built with a clean layout, it adapts well to aesthetic-focused industries.

Recommended for:

Home, garden, and artisan brands focusing on craftsmanship and quality.

4. Studio

Main features:

A Shopify theme designed for creators and artists, featuring collection-based navigation, slide-out cart functionality, and flexible website layouts. The carousel hero section is ideal for showcasing a single product or multiple designs in a portfolio-style shop.

Recommended for:

Artists, designers, and brands emphasizing visual storytelling.

5. Ride

Main features:

A bold, high-energy theme with dark backgrounds and unique site templates for asymmetrical layouts, providing an immersive shopping experience.

Recommended for:

Sportswear and outdoor brands looking to create a strong visual impact.

6. Crave

Main features:

A vibrant, mobile-optimized template with dynamic checkout options, product image zoom, and storytelling sections to highlight products.

Recommended for:

Food, beverage, and creative brands with small catalogs that focus on bold branding.

7. Colorblock

Main features:

A trendy, fashion-forward theme with bold typography, color blocks, and expanded navigation menus and filters to showcase large catalogs.

Recommended for:

Fashion retailers, boutiques, and luxury brands that want a visually striking look.

8. Origin

Main features:

A stylish, lightweight theme with structured layouts that’s perfect for highlighting a single product. The flexible homepage allows for unique product displays and story-driven branding. 

Recommended for:

Small stores selling handmade goods, accessories, or niche products.

9. Fashe

Main features:

Originally a premium theme, Fashe features multiple front-page variations, a product slideshow, and a minimalist layout. With advanced product filtering and a responsive eCommerce design, it can suit various industries.

Recommended for:

Fashion, home decor, and luxury brands.

10. Styler

Main features:

A minimal theme with a sticky navigation bar, pre-built page templates, and a product slideshow designed for a seamless online shopping experience.

Recommended for:

Fashion and beauty brands with medium-sized catalogs.

11. Thalia

Main features:

A modern and sleek Shopify theme with product swatches, Google Maps integration, a slide-out cart, and multilingual support – a versatile option for online stores.

Recommended for:

Fashion retailers and Shopify stores selling accessories, home goods, art, and books.

12. Apparelix

Main features:

A fully customizable theme with a sticky navigation bar, mega menu, Google Fonts support, and drag-and-drop elements. Plus, the large hero image section is the perfect place to showcase your latest collection.

Recommended for:

Fashion, apparel, and accessory stores of all sizes.

13. SuitUP

Main features:

A Shopify theme with a dynamic product grid, collection lists, and multicurrency support, offering an adaptable layout for various types of stores.

Recommended for:

Fashion, electronics, and furniture stores looking for a versatile theme.

14. LendLane

Main features:

A lightweight Shopify theme with pre-built business templates, a product comparison function, blogging capabilities, and SEO-friendly coding for an optimized shopping experience.

Recommended for:

Businesses needing a quick and efficient theme.

15. Multifly

Main features:

An SEO-friendly theme with plenty of white space, a sticky mega menu, a pre-built sale page, and a classic product grid layout for intuitive navigation.

Recommended for:

Fashion, jewelry, cosmetics, and electronics stores.

16. Vendy

Main features:

A multi-device-compatible theme with pre-built templates, retina-ready graphics, an admin panel, and SEO-friendly coding, making it a strong choice for professional brands.

Recommended for:

Businesses wanting a polished but beginner-friendly storefront.

17. Classygift

Main features:

A gift shop-focused theme with a customizable design, digital payment support, and sales-driven catalog pages.

Recommended for:

Gift stores, flower shops, and accessories brands.

18. Coffeera

Main features:

A clean, modern theme featuring a large hero banner, product carousels, a contact form, and a blog section – perfect for coffee shops and food brands.

Recommended for:

Coffee, tea, and gourmet food stores.

19. Handbag

Main features:

A minimalist Shopify theme designed for high-end product displays with a responsive design, product zoom functionality, and social media integration.

Recommended for:

Handbag, accessories, and luxury brands.

20. Refresh

Main features:

A modern, bold theme with an emphasis on storytelling, editorial content, and flexible checkout options.

Recommended for:

Companies focusing on visual branding and content-driven marketing.

21. Sense

Main features:

A clean Shopify theme with large product images, extensive product detail sections, and customizable color schemes and typography. It’s designed for a seamless shopping experience with a strong focus on product presentation.

Recommended for:

Beauty and wellness brands that prioritize visuals.

22. Taste

Main features:

A food and beverage-focused Shopify theme with dedicated sections for ingredients, nutrition facts, and product pairing suggestions. It supports Shopify 2.0 features like dynamic content and improved editing tools.

Recommended for:

Food and beverage businesses.

23. Publisher

Main features:

A content-driven Shopify theme with a stock counter, mega menu, and image-focused design – ideal for storytelling through merchandising.

Recommended for:

Books, art, apparel, and niche merchandise stores.

24. Candy Shop

Main features:

A playful, colorful theme with product carousels and bestseller sections directly on the homepage. This catalog-focused template has interactive elements for engaging browsing.

Recommended for:

Bakeries and candy and novelty shops.

25. Nutrition Store

Main features:

A nutrition-focused theme with multicurrency support, product sliders, and contact form integration. It has an easy-to-navigate sidebar category section and is compatible with the Bootstrap framework.

Recommended for:

Health supplements and organic food stores.

26. Kardone

Main features:

A multipurpose Shopify theme with localization features, drag-and-drop customization, and SEO-friendly coding.

Recommended for:

Fashion, beauty, supplements, and pet supply stores.

27. Yachting

Main features:

This Shopify theme offers a product slider, collection list, blog section, and Bootstrap framework support. It’s designed for nautical-related stores but is also suitable for selling other types of niche supplies online.

Recommended for:

Yacht charters, marine equipment, outdoor supplies, and sailing clubs.

28. Spice Store

Main features:

A straightforward Shopify theme with a clear product-focused layout, basic filtering, and social media integration. The simple design is built for food and specialty stores, and is responsive across all devices. 

Recommended for:

Spice shops, gourmet food stores, and niche food businesses.

29. Gifts

Main features:

A responsive Shopify theme featuring a sticky header menu for easy navigation and a left sidebar for product categories. Ideal for gift-focused businesses, it also includes a pop-up contact button for easy communication with customers.

Recommended for:

Gift shops, personalized products, and holiday-themed stores.

30. BMX

Main features:

A bold, content-focused Shopify theme featuring a background image, a featured products section, and a clean layout tailored for sports and outdoor brands.

Recommended for:

BMX shops and niche sports brands.

Outline your goals

• Decide what to sell on Shopify – Most themes specialize in specific niches, from sports equipment to fashion. 
• Check the competition – Examine other Shopify stores, their customer reviews, and engagement to see what design type works.
• Loading speed matters – Test a potential theme with tools like GTmetrix or PageSpeed Insights to confirm that everything functions properly and loads quickly.

Find your target audience

Success starts with understanding your market. Choose a Shopify theme that aligns with your products and resonates with your niche. 

To find your target audience, answer the following questions: 

• Who are you designing for? Are they athletes, gamers, dog lovers, eco-conscious shoppers, fashion enthusiasts, parents, artists, or entrepreneurs?
• What specific needs or interests does your target audience have? They might seek workout apparel, handmade goods, or custom pet portraits.
• What demographics are interested in the products you want to sell? Consider their age group, location, and income level.
• Do any existing brands cater to your ideal audience? Look at relevant social media groups, online forums, or Shopify clothing brands to inspire you.

Features, UX, and design

Before picking a Shopify theme, make sure it ticks these boxes:

• Is navigation smooth and customer-friendly? A well-organized sidebar menu or multi-column menu helps customers shop with ease.
• Does it simplify checkout? A seamless checkout flow reduces cart abandonment.
• Is it mobile-friendly? Your Shopify store should look great on any device. Test the buttons and functions on both the desktop and mobile version.
• Can you customize it? Look for flexible templates, fonts, and colors to match your brand. Find more insights on Shopify’s design guidelines.
• Are the images sharp and professional? High-quality visuals improve your store’s credibility. Use our Shopify image size guide to keep them crisp.

Develop a brand

Whatever you decide to sell online, start by building a brand identity that reflects your business idea and product niche, helping you connect with your target market.

A strong brand name also helps online store owners stand out on eCommerce platforms and improve search engine optimization (SEO), improving their store visibility.

When thinking about how to sell on Shopify, take time to brainstorm names, visuals, color schemes, and a brand message that aligns with your goals and product offerings. 

Set up your Shopify store

1. Select a plan. Shopify provides a range of pricing plans to suit different business sizes. Consider your goals, budget, and any specific features you need.

Decide what products to sell

Creating a successful Shopify store begins with thorough market research to decide what products to sell. 

This means understanding buyer trends, identifying competitors’ best-selling items, and analyzing consumer preferences.

Narrow down a niche of buyers you want to target – for instance, if you sell clothes for nature lovers, try out floral patterns or environmental slogans.

Partner up with a Print on Demand service

Shopify merchants can find, prepare, and fulfill products by collaborating with a print-on-demand service like Printify, featuring over 1,300 high-quality items ready for your designs. 

Choose from a variety of items like apparel or home decor, add your branded designs, and start selling without upfront inventory. Products are made to order and we’ll handle production and shipping, avoiding unsold stock and freeing up your time to grow your store. 

Here’s how the POD process works:

1. Order. A customer buys from your eCommerce store, and the order details are sent to Printify.
2. Print. Our Print Providers will apply your design, inspect the finished item for quality assurance, and begin the packing process.
3. Ship. The Print Provider delivers the package directly to the customer and gives an approximate arrival time.
4. Profit. You earn based on the sellingpriceyou’ve set, making this a low-risk, high-reward alternative to traditional retail models.

Design your products

Whether you prefer to partner with freelancers or edit pre-made designs, this is the time to let your creativity shine. 

If you’re creating from scratch, conceptualize your design idea with graphic design software. Prioritize vector graphics to achieve high-quality visuals, then finalize your custom product using Printify’s free Product Creator:

• Use the drag-and-drop interface to apply designs to product templates.
• Adjust the design placement and scale directly within the mockup dashboard.
• Try the text editor for typography-based designs or overlaying captions and slogans.
• Browse royalty-free images using our Shutterstock integration.
• Find design inspiration by running tests through our AI Image Generator.

Order samples to check if the final result meets your design and quality expectations.

Connect your store and publish products

Now, it’s time to integrate Printify with your Shopify store, sync your listings, and start selling without inventory.

Publish your designs by heading to the My products page on your Printify dashboard.

Then, set up delivery options by choosing Automatically assign a new shipping profile. This will match the shipping rates to what you’re charged for fulfillment.

How it works:

• Automatic shipping profile assignment. The system either creates a new shipping profile for your product or assigns an existing one with matching settings.
• Consistency across products. If you’ve previously set up a product like Bella+Canvas 3001 with an automatic shipping profile, Printify will use the same one for all future products from the same Print Provider.
• Bulk and individual publishing. Publish shipping rates in bulk through the My Products page on Printify or by selecting a product and editing its shipping settings manually.

Remember to communicate the shipping process to your customers. Include detailed information about delivery times, shipping costs, and potential delays.

Price products and optimize listings

Pricing your products for success is about balancing competitiveness and profit margins.   

Consider these strategies when pricing your items: 

• Competitive pricing. Research other stores’ rates for similar products. Shopify’s Help Center can provide insights into standard pricing structures within your niche.
• Profit margin calculation. Analyze the overheads and expenses involved in creating and selling your product, including any online business subscriptions and fees.

Tools like Printify’s t-shirt pricing calculator can help you determine a price that balances costs and profits.

The next step is optimizing your product listings. Make them appealing to shoppers by describing the products in detail to improve visibility for more clicks and sales.

• Listing descriptions. Write compelling product descriptions by including key features and benefits. 
• Use keywords. Use tools like Google Keyword Planner or Semrush for keyword research, then incorporate them naturally into product titles and descriptions.
• Product images. Upload high-quality images to attract customers. Take your own photos using samples or use Printify’s Product Creator or PlaceIt to generate beautiful product mockups.

Promote your store

Effective and active promotion is the best way to increase your store’s visibility and drive sales. 

Before investing in paid promotions, focus on how to make money on Shopify with no money. Let’s take a deeper look into various digital marketing strategies to successfully sell online. 

Gather customer feedback

Encourage customers to leave reviews. Browse the Shopify App Store for tools like Powerful Contact Form Builder or Trustify to make gathering feedback seamless.

Consider their suggestions for improvement and use the insights to refine your product range and enhance the customer experience. 

Foster repeat purchases by rewarding loyal customers and prioritizing customer-centric shop policies, like hassle-free returns and fast response times. Identify your bestsellers and cash in on trending items for more sales and better profits.

Other business models for selling without inventory

Dropshipping

The dropshipping business model involves selling products that are produced, stored, packed, and shipped by a third-party supplier.

Unlike a print-on-demand service, the dropshipping supplier offers ready-made products without customization, meaning you’re missing out on branding opportunities.

As a dropshipping business store owner, you don’t keep the products in stock – only sell them. Your dropshipping supplier will process orders and ship the products directly to customers.

Third-party fulfillment centers

Using third-party fulfillment centers involves storing products in a warehouse managed by another company. This lets you produce products yourself without managing inventory.

They also take care of packing and shipping on your behalf. This model lets you sell on Shopify without handling logistics, freeing up your time for product development and marketing strategies.

Selling digital products

Selling digital products means offering non-physical items like eBooks, online courses, software, audio, video files, and digital art. 

Unlike physical products, customers can purchase and immediately receive these items online, eliminating the need for physical inventory, storage, or shipping.

Selling affiliate products

In affiliate marketing, you promote other companies’ products or services on your platform, like a Shopify blog. With this online business model, you get paid when a customer clicks and purchases through your affiliate links.

Selling affiliate products doesn’t require inventory management. Simply direct customers to the affiliate products, and your affiliate partners pay you a commission for generating sales.

Beginner-friendly

Our intuitive interface, centralized platform, and 24/7 support simplify operations, even if you have no prior experience.

Reliable suppliers worldwide

Don’t worry about finding reliable suppliers – Printify has a vast global network of vetted Print Providers, featuring the best suppliers Print on Demand has to offer.

Free design tool

Our Product Creator has easy-to-use features and integrations that let you create unique designs without third-party apps. Design and start selling products online with no upfront costs.

Automated order fulfillment

Our system takes the hassle out of order processing. From printing to shipping, Printify handles it all automatically so you can focus on growing your Shopify store.

Low initial investment

Shopify offers a variety of pricing plans starting at $5 per month for its Starter plan. Choose the best option for your budget and dropshipping business needs.

Easy Shopify store customization

With customizable templates, free themes, and the beginner-friendly Shopify dashboard, you can create a professional store design in minutes.

Apps for everything

Easily add Printify and other dropshipping, marketing, and SEO apps to your eCommerce website.

No need for stock

Simply install a dropshipping app, add products to your store, and start selling. Your dropshipping supplier will take care of inventory and deliveries.

Global coverage

Expand to international markets with Shopify Payments, integrated shipping options, and multi-currency support.

Step 1 – Calculate upfront costs

Before you start dropshipping, it’s crucial to understand Shopify pricing plans, domain costs, and marketing expenses.

• Sign up for a free trial to explore Shopify and test its features. Whether you’re using a dropshipping app or integrating other sales channels, the free period lets you experiment before committing to a paid plan.
• Factor in marketing strategy costs, including paid ads, SEO tools, and email marketing software.
• Budget for product samples to guarantee customer satisfaction before launching.

Here are some possible expenses to keep in mind.

Step 2 – Target a niche

Before launching a store, you’ll need to do market research to evaluate the viability of your dropshipping strategy. Segment potential buyers and analyze consumer behavior to align your products with marketable trends.

Base your dropshipping idea around a niche subject or theme that interests you, like jewelry inspired by mythology or thematic specialty coffee beans with unique flavor profiles.

Determine your ideal target audience and discover what’s in high demand by analyzing a potential niche through the following research methods.

Step 3 – Decide what products to sell

Although you can start making sales with any best-selling item, focus on dropshipping products that align with your store niche while offering strong profit margins. This will help you build a profitable business and establish customer loyalty.

Dropshippers can leverage social media platforms, forums, and communities for ideas. Look at what potential customers are discussing, buying, recommending, or trying to find.

Analyze trends and identify what products generate the most sales, whether hoodies or custom stickers. See if there’s an opportunity to cash in and add a new item to your product range.

Step 4 – Find a dropshipping supplier

Start with a quick search online or go to the Shopify App Store to find popular apps for dropshipping. Partnering with multiple suppliers can help you diversify your product selection and achieve faster shipping times.

Before selecting a dropshipping app, read the reviews and make sure the supplier offers the types of products you need. Look at their catalog and see if the costs line up with your pricing strategy.

From Spocket to AliExpress, there are tons of top eCommerce dropshipping suppliers to choose from. If you want to have a curated selection with your own custom designs, go for a print-on-demand dropshipping app like Printify.

Step 5 – Pick a name and domain for your Shopify dropshipping store

Your Shopify store name should be simple, memorable, and easily brandable.

Look at other successful Shopify stores for inspiration. Pay attention to the simplicity and marketability of their names and how the domains align with their brand identity.

Use Shopify’s free domain name generator to get a unique name and check if the associated domain is available.

While Shopify offers a free subdomain, we highly recommend getting a custom domain to improve SEO and help market your dropshipping site. This will make your Shopify store look more professional, giving your brand more value.

Step 6 – Create a Shopify account

Head to the Shopify website and click Start free trial to create a seller account. Once on your Shopify admin panel, navigate to Settings to add your store name, phone, email, and billing information.

Then, fill out these important details to make sure your dropshipping business runs smoothly upon launch:

• Payments. Activate Shopify Payments, select Shopify-approved providers, or add manual payment methods. Additionally, choose a capture method.
• Markets. Add all the regions where you plan to sell, adjusting the language, currency, product, tax, and shipping settings.
• Deliveries. Adjust domestic and international shipping rates for each method or create custom shipping profiles for different product categories. If you use Printify, see how to set up shipping for your Shopify store.
• Taxes and duties. Configure each shipping zone where you plan to collect taxes. Follow our guide on understanding sales tax and comply with local regulations to avoid legal issues.
• Store policies. Set your shop policies and add them to your store’s settings. You can also link it in the footer of your online store or your checkout page.

Step 7 – Customize your Shopify store

The homepage of your Shopify store is the first impression you give to potential customers. With intense competition from other eCommerce sellers, well-designed dropshipping websites have more chances of success.

From your Shopify admin panel, navigate to Sales Channels → Online Store → Themes and choose a professional and attractive template that aligns with your brand.

The platform offers a large selection of free and paid customizable themes for every kind of dropshipping business idea, from Shopify clothing stores to pet supplies.

Add high-quality visuals, make sure your website is easy to navigate, and optimize for mobile devices to enhance the customer experience.

And don’t forget your dropshipping store logo. A well-designed logo is a crucial part of your brand identity, building recognition among customers and setting your store apart.

To create a memorable store icon, use a graphic design tool like Photoshop or its free alternatives, or try out Shopify’s free logo maker.

Step 8 – Create and list products on your Shopify store

To list your dropshipping products, go to your Shopify admin panel → Products. Add or import items to your store and manage your inventory and product collections from here.

Integrating your Shopify store with Printify makes things even easier, since you can create and publish products, and optimize your product descriptions, directly from your Printify dashboard.

Step 9 – Market your online store and sell your merch

Now that you’ve built your Shopify store, integrated it with Printify and other dropshipping suppliers, and listed your products, it’s time to launch it and start promoting.

Apply these marketing strategies to attract customers and drive sales for your Shopify store.

Shopify apps for marketing

Shopify offers a vast selection of apps that’s perfect for growing your online store. Streamline your marketing efforts with these popular and free apps:

• Promo.com. Create engaging promotional videos, social media ads, and product showcases.
• Thank You Email Auto Tool. Run campaigns, use templates to send automated emails, and gain access to detailed reports.
• Yotpo. Add a customizable and AI-powered widget to collect product reviews on your website.
• Instafeed. Integrate a minimalistic Instagram feed into your store to showcase photos, videos, and Reels, and create shoppable Instagram feeds.
• Google and YouTube. Connect your store to Google Merchant Center and YouTube to run targeted ads and display products and exclusive deals.

See our list of the best free Shopify apps to streamline your marketing strategies.

Over 1,300 dropshipping products

Our growing Catalog offers customizable items from apparel and accessories to home goods and consumer products.

Simple mockup design tools

Our beginner-friendly Product Creator lets you customize products with unique designs and generate high-quality mockups to add to your Shopify dropshipping store.

Easy Shopify integration

Import products into your Shopify store seamlessly and let us automatically process and fulfill incoming customer orders.

Global suppliers

Our network of vetted Print Providers allows you to find the right solutions for your Shopify dropshipping store with some of the lowest product and shipping costs.

24/7 Customer support

Facing issues while setting up your Shopify dropshipping business? We have a dedicated support team and Help Center to answer all of your questions and concerns.

1. Pick a niche

A well-defined niche market helps attract your ideal customer while setting your brand apart from competitors.

Instead of targeting broad, oversaturated categories like women’s fashion or home decor, focus on a specific niche with a passionate audience – like eco-friendly pet accessories, wine-themed gifts, or gear for moms who love fishing. 

A niche with strong demand ensures long-term store growth and higher conversion rates.

Conduct market research using search trends, competitor analysis, and customer engagement metrics to validate your business idea. A data-driven approach will help you find potential customers and position your store for success.

2. Consider your domain name and brand elements

Your store name and domain create the first impression of your eCommerce business. Choose a name that’s memorable, clearly reflects your business idea, and allows for future growth.

For example, if your Shopify store sells cheese-themed t-shirts, a name like “CheesyTees” is playful and clear, but “The Dairy Wear Co.” offers flexibility for future product expansion. 

Additionally, consider your brand’s identity – from store design and colors to messaging and customer experience. 

Your eCommerce website should tell a cohesive story, transforming your store from just a place to shop into a brand that customers remember and return to.

3. Sign up to Shopify and pick a plan

Launching your Shopify store starts with a straightforward sign-up process and selecting a plan that best suits your business needs. Shopify offers a variety, each tailored to different stages and scales of business.

Overview of Shopify’s payment plans:

All plans offer a three-day free trial and a special introductory rate of $1/month for the first three months. This lets you explore and decide which plan best aligns with your business goals.

4. Set up your store and get to know the admin panel

Once you’ve clicked the Start free trial button and created your Shopify account, it’s time to bring your brand to life. Setting up your Shopify store involves customizing its design, adding essential information, and structuring your product catalog to create a seamless shopping experience.

5. Pick products to sell

A winning product selection is about what customers are actually buying. Focus on high-demand items, strong profit margins, and identity.

6. Don’t forget optimization

Your Shopify store is your brand’s digital storefront. If it’s slow, clunky, or invisible on search engines, you’re leaving money on the table. Proper optimization ensures a seamless user experience, improves store visibility, and helps attract customers while growing sales.

7. Set up payment and shipping options

Your payment and shipping setup can make or break your eCommerce business. Get it wrong, and you’ll frustrate customers before they even receive their order. Get it right, and you’ll boost conversions, build trust, and increase customer satisfaction. Here’s how to optimize both for your Shopify store.

8. Connect your domain

If you’re serious about building a trustworthy business, your next step in how to open a Shopify store is a unique domain. A branded URL strengthens your brand identity, boosts SEO, and makes your store look more professional.

When you first open a Shopify store, your default URL will look something like yourstorename.myshopify.com. While functional, this doesn’t exactly scream credibility. 

Upgrading to a custom domain (e.g., yourstorename.com) helps attract more visitors and builds customer trust.

How to connect your domain in Shopify

1. Buy a domain through Shopify – The easiest way is to purchase a domain directly from Shopify’s domain registrar. This ensures seamless integration with your store.
2. Use an existing domain – If you already own a domain from a third-party provider (e.g., Namecheap, GoDaddy), connect it manually in Settings > Domains by updating your DNS settings.
3. Set up domain forwarding – If you own multiple domains, redirect them to your primary Shopify domain to capture more traffic and protect your brand name.

Once your domain is connected, Shopify automatically generates an SSL certificate, ensuring secure transactions and improved search engine rankings.

9. Launch, manage, and market your store

Your online store on Shopify is live – now what? This is where the real game begins. Running an eCommerce business isn’t about sitting back and waiting for sales to roll in. You need to attract customers, optimize your store, and stay on top of every detail. Let’s break it down.

Easy integration

Printify seamlessly integrates with Shopify, ensuring a smooth, hassle-free experience managing your product catalog and orders.

On-demand printing

With no need for inventory, Printify’s print-on-demand model reduces overhead costs and eliminates the risk of unsold stock.

Customization opportunities

Create custom designs in minutes with our easy-to-use Product Creator and start offering unique products that stand out in the market and appeal to niche audiences.

Global fulfillment network

Printify’s extensive network of fulfillment partners worldwide ensures efficient and timely product delivery, enhancing customer satisfaction.

Shopify empowers you to create a standalone online store tailored to your unique brand identity. You control the design, product listings, marketing strategies, and even fulfillment options.

This platform is well-suited for businesses of all sizes, from startups to established enterprises. Shopify’s robust toolkit is perfect for growth, offering features for managing inventory, marketing campaigns, and customer data.

Amazon, on the other hand, is the world’s largest online retailer with millions of merchants selling their products alongside Amazon’s own offerings. The platform has a massive customer base, making it easier to reach a vast audience. 

On Amazon, you’re essentially a vendor within a larger ecosystem. Branding and marketing capabilities are limited since you need to create Amazon listings in a standardized format. 

Standing out from the crowd requires strategic marketing efforts within the online marketplace itself.

1. Shopify vs Amazon: Product focus

The type of products you sell determines which platform is a better fit. Here’s how Shopify and Amazon differ in their product focus.

2. Shopify vs Amazon: Ease of store setup

The core difference between Shopify and Amazon in terms of setup boils down to your priorities – building a distinct brand experience or reaching a large audience quickly.

3. Shopify vs Amazon: Design and layout options

The way you present products online significantly impacts customer perception. Here’s a breakdown of the design and layout options on both eCommerce platforms:

4. Shopify vs Amazon: eCommerce tools

The right resources can streamline your online business operations and improve sales. Here’s a comparison of Shopify and Amazon’s functionalities:

5. Shopify vs Amazon: SEO

Search engine optimization (SEO) drives organic traffic to your online store. This is a major difference between Amazon and Shopify.

6. Shopify vs Amazon: Fees and pricing

Here’s a breakdown of Shopify and Amazon’s pricing structures that impact your online store.

To determine the best option, evaluate your product cost, projected sales volume, and potential growth.

For low-volume small business owners with low-cost products, Amazon’s Individual selling plan might be suitable. However, consider the per-item fee and potential for higher referral fees depending on your product category.

Shopify’s monthly plans can be a good investment for small businesses planning to scale. The platform offers a wider range of features, but be sure to factor in potential app costs and payment gateway fees.

7. Shopify vs Amazon: Analytics

Understanding your customers and store performance is crucial for growth. Here’s a comparison of Shopify and Amazon’s analytics capabilities.

8. Shopify vs Amazon: Marketing tools

Effective marketing is essential for driving traffic to your online store and getting more sales. Here’s how Shopify and Amazon differ in their digital marketing toolsets.

9. Shopify vs Amazon: Customer support

Timely and effective customer support is crucial, especially when selling online. Here’s a comparison of Shopify and Amazon’s support options.

10. Shopify vs Amazon: Scalability

As your business grows, your eCommerce platform needs to keep pace. Here’s how Shopify and Amazon differ in terms of scalability.