1. Travel accessories

People want to travel in comfort, seeking out accessories and gadgets to make their journeys smoother. This is definitely a market niche to keep an eye on.

Here are a few product ideas:

• Bags, luggage, and tags. Sturdy suitcases, backpacks, and personalized luggage charms for easy spotting.
• Water bottles and tumblers. Reusable and insulated to keep drinks hot or iced on the go.
• Towels and blankets. Soft bath towels, oversized beach towels, and cozy picnic blankets.
• Travel pouches. Things like satchels, hiking bags, and travel fanny packs.
• Portable chargers. High-capacity power banks and compact wireless chargers are always in demand.

2. Health products

In 2023, 74% of US adults took daily supplements – a consistent increase from previous years. If you need creative ideas for 2025, health products are a booming market niche worth exploring.

Some of the best health products to sell on Shopify include:

• Nutritional supplements. Vitamins, minerals, and herbal remedies.
• Massage tools. Handheld massagers, foam rollers, and acupressure mats for recovery and relaxation.
• Activity trackers. Smartwatches and fitness bands to monitor health metrics.

Explore eCommerce marketplaces like eBay, Etsy, or Amazon for ideas, and check out Printify’s selection of white-label supplements from top print-on-demand suppliers.

3. Beauty products

With the thriving US beauty and personal care industry valued at $104.74 billion in 2025, it’s no surprise that these are some of the best-selling products driving online sales on Shopify.

Consider offering print-on-demand beauty products and check out these high-demand categories to sell online:

• Skincare products. Moisturizers, serums, and scrubs.
• Hair care products. Shampoos, conditioners, and hair treatments.
• Oral hygiene. Toothbrushes, toothpaste, whitening kits, and floss.
• Bath essentials. Bath bombs, salts, oils, and towels.
• Fragrances. Perfumes, colognes, and scented candles.

4. Makeup

The cosmetics market is huge and expected to hit $139.29 billion by 2030, making it a prime opportunity for Shopify sellers to grow their online businesses.

Consider adding some of these makeup items to your online store:

• Makeup essentials. Cleansers, primers, foundations, and concealers.
• Highlighters. Powders, creams, and liquid formulas for a subtle glow.
• Lipstick and lip gloss. From bold matte lipsticks to shimmering lip glosses.
• Eye makeup. Eyeshadows, mascaras, and eyeliners.
• Beauty tools. Makeup brushes, facial rollers, cosmetic organizers.

5. Eco-friendly products

80% of shoppers worldwide are willing to pay up to 5% more for eco-friendly products, giving you higher profit margins for your Shopify store.

Here are a few sustainable trending products to sell online:

• Eco-friendly apparel. T-shirts, sweatshirts, and tanks.
• Reusable bags. Custom totes, mesh grocery bags, and jute shopping bags.
• Bamboo toothbrushes. Naturally antimicrobial brushes with biodegradable handles.
• Phone cases. Protective mobile phone accessories from sustainable materials.
• Eco-friendly stationery. Recycled paper notebooks, plantable seed paper cards, and soy-based ink pens.

6. Vegan products

Vegan options are a growing niche – find these items anywhere from local supermarkets to skincare labels. Many shoppers are actively choosing ethical products for sustainable consumption.

Meet market demand by including these vegan products in your inventory:

• Vegan hygiene products. Cruelty-free toothpaste, deodorants, body wash, and hand soaps.
• Vegan beauty products. Ethical skincare, haircare, and makeup products.
• Faux leather goods. Wallets, handbags, belts, and accessories made from vegan leather.
• Vegan fragrances. Responsibly made candles, diffusers, and room sprays.

7. Pet products

65.1 million households in the US own a dog, while 46.5 million have cats. That’s a whole lot of furry friends – and spending power – under one roof.

If you’re looking for a simple yet effective method to increase your sales volume, consider adding custom pet gifts to your store.

Here are a few pet products to sell:

• Cozy pet beds. Plush beds, orthopedic mattresses, and elevated cots.
• Feeding stations. Non-slip mats and bowls to prevent spills and messes.
• Interactive toys. Puzzle feeders, treat-dispensing balls, and chew toys.
• Grooming pet supplies. Brushes, combs, nail clippers, pet shampoo, and conditioner.
• Pet apparel and accessories. Hoodies, tank tops, collars, and leashes.

8. Sports and fitness products

Health is big business. The US sports and fitness industry’s $41.8 billion market size is driven by fitness apparel, accessories, apps, and wellness trends. 

This gives you an excellent opportunity to profit from fitness gear and start selling quality products on Shopify.

Here are a few high-demand items to add to your store:

• Athletic apparel. Breathable and moisture-wicking t-shirts, shorts, leggings, and sports bras.
• Home fitness equipment. Yoga mats, weights, and resistance bands for at-home strength training.
• Foam rollers. High-density, textured, or vibrating rollers to aid muscle recovery.
• Fitness trackers. Smartwatches, heart rate monitors, and step counters to track workouts and daily activity.
• Water bottles. Reusable stainless steel, BPA-free plastic, and collapsible bottles for hydration on the go.

9. Garden products

From vibrant flowers to delicious fruits and veggies, people love turning their spaces into organic sanctuaries. Home and garden products are ripe with opportunities to profit.

Here are a few items to add to your Shopify online store:

• Seeds and plants. Flowers, vegetables, herbs, and succulents.
• Pots and planters. Ceramic, hanging, self-watering, and biodegradable pots for indoor and outdoor.
• Gardening tools. Shovels, trowels, pruners, and shears.
• Outdoor furnishing. Lounge chairs, patio sets, blankets, and pillows.
• Lawn decorations. Garden gnomes, yard signs, and wind chimes.

10. Home office equipment

With a growing number of people working remotely, products that support comfortable and functional workspaces are in demand.

Here are a bunch of great options to add to your online store:

• Ergonomic equipment. Adjustable desks, monitor stands, and ergonomic chairs.
• Audio tools. High-quality headphones and earbuds for crystal-clear sound and noise cancellation.
• Desk items. Pencil cups, drawer dividers, and monitor stands with slide-out compartments.
• Cord organizers. Clips and sleeves to deal with messy cords and cables.
• Office decor. Custom-printed wall art, plants, and coasters.

11. Electronics

Gadgets and tech accessories never go out of style. They’re always in demand, creating a sustainable revenue stream for your Shopify store.

Products to offer from this category include:

• Wireless charging pads. Fast-charging pads and stands compatible with smartphones, earbuds, and smartwatches.
• Portable Bluetooth speakers. Compact, waterproof, and high-fidelity speakers for indoor and outdoor use.
• Lighting. LED bulbs, smart light strips, desk lamps, and standing lamps.
• Smart home devices. Smart plugs, light bulbs, thermostats, and other tech gadgets that can be controlled remotely.
• Gamer accessories. Keyboards, mice, controllers, headsets, and other gamer merch.

12. Smartphone accessories

From cases to charging cables, these everyday must-haves keep customers’ phones powered, protected, and personalized. 

Want in on the smartphone market? Start with these top-selling accessories on Shopify:

• Phone cases. Think transparent, glossy, and matte custom phone cases for different phone models.
• Screen protectors. Tempered glass and anti-scratch films for iPhones, Androids, and tablets.
• Charging pads and cables. Wireless charging pads and lightning, USB-C, and micro USB chargers.
• Phone stands. Adjustable desktop stands, foldable travel stands, and magnetic holders for hands-free use.
• Car phone mounts. Dashboard, air vent, and magnetic mounts for safe and convenient navigation while driving.

13. Jewelry

Whether as a personal treat or a gift, people love adding a fashionable accent to any outfit. Grow your small business into a successful Shopify store with stunning, shining pieces.

Need tips for getting started? Take a look at what kinds of jewelry other Shopify stores sell:

• Necklaces. Delicate and woven chains with various pendants and statement pieces.
• Earrings. Studs, hoops, and drop earrings.
• Bracelets. Charm bracelets, bangles, and cuffs.
• Rings. Minimalist bands, gemstone rings, and stackable designs in gold, silver, and other finishes.
• Personalized jewelry. Engraved necklaces and bracelets with special dates or monograms.

14. Car and bike accessories

From quick errands to weekend road trips, the right add-ons can upgrade any ride. Bike and car accessories aren’t just practical – they’re popular.

Here are some high-demand bike and car products to sell:

• Seat covers. Leather, fabric, and waterproof materials for car seats and motorcycles.
• Front and rear lights. LED headlights, taillights, fog lights, and underglow kits.
• License plates. Custom license plates, frames, and vanity plates.
• Stickers. Bumper stickers and other custom stickers.
• Repair tool kits. Compact tool sets with wrenches, screwdrivers, and tire repair essentials for quick fixes.

15. Apparel

Clothing remains one of the best ways to attract repeat customers and build a brand that sticks. It’s among the most profitable product categories to offer on your Shopify store.

Here are some hot apparel product ideas to start selling online:

• Everyday wear. Custom t-shirts, sweatshirts, jeans, sweatpants, and leggings.
• Formal wear. Suits, dresses, blouses, skirts, and tailored pants.
• Outerwear. Coats, jackets, and custom hoodies.
• Footwear. Custom sneakers, boots, sandals, flip-flops, dress shoes, and heels.
• Headwear. Baseball caps, beanies, sun hats, bucket hats, visors, and wide-brim hats.

16. Arts and crafts

Want to carve out a unique niche for your Shopify store? Hobby items and DIY craft supplies help customers connect with their creative sides.

Here are some trending products you can start selling online:

• DIY kits. Knitting, embroidery, candle making, and painting kits.
• Art supplies. Paints, brushes, sketchbooks, canvases, and modeling clay.
• Crafting tools. Glue guns, scissors, cutting mats, and crafting knives.
• Sewing supplies. Sewing machines, threads, needles, and patterns.
• Scrapbooking materials. Decorative paper, notebooks, journals, stickers, stamps, pens, markers, and colored pencils.

17. Drinkware

Everybody needs glasses, coffee cups, and portable tumblers for their favorite drinks. Why not capitalize on this high-demand market by offering drinkware in your store?

Check out these best-selling Shopify products:

• Water bottles and tumblers. Spill-proof Tritan and stainless steel water bottles and insulated tumblers.
• Mugs. Design custom mug prints on classic ceramic, enamel, or travel options.
• Wine and whiskey glasses. Think stemmed crystal glasses and tumblers.
• Pint glasses and beer mugs. Customized pint glasses, steins, and novelty-shaped beer mugs.
• Glassware sets. Water, highball, and cocktail glass sets are perfect for holiday sales.

18. Kids clothing

Kids grow quickly and constantly need new clothes, opening up another excellent profit source for online selling on Shopify.

Add some of these trending products for children to your shop:

• Baby apparel. Onesies and rompers.
• Kid shirts. T-shirts, sweatshirts, and hoodies.
• Dresses and skirts. Floral dresses, tutu skirts, and casual frocks.
• Bottoms. Stockings, leggings, shorts, jeans, and dress pants.
• Outerwear. Jackets, coats, and raincoats.

19. Home decor

Everyone loves adding a touch of coziness, individuality, and color to their space, making home decor goods the perfect addition to your store. They’re also a go-to gift category for special occasions like birthdays and Mother’s Day. 

Best-selling home decor items include:

• Wall art. Posters, canvases, and framed artwork.
• Pillows and blankets. Cushions, throw pillows, bean bags, Sherpa blankets, and knitted throws.
• Candles and diffusers. Scented candles, essential oil diffusers, and wax melts.
• Lighting. Custom lamps, fairy lights, and lanterns.
• Storage solutions. Decorative baskets, boxes, and fabric bins.

20. Seasonal items

Cash in on seasonal items. People seek out beach accessories in the summer, Christmas decorations in the winter, and personalized gifts for holidays like Valentine’s Day.

Offer the hottest trending products for every season, such as:

• Holiday decorations. Printed Christmas tree ornaments, Halloween and Easter decorations, and festive lights.
• Outdoor decorations. Custom flags and welcome signs.
• Winter apparel. Coats, scarves, hats, gloves, and thermal wear.
• Summer essentials. Beach towels, swimwear, sunglasses, and picnic baskets.
• Gifts for special occasions. Greeting cards and personalized items like matching tees and jewelry.

21. Toys and games

Sell games and toys on your Shopify store to bring fun and laughter to customers. This is a unique niche that’s sure to make your shop stand out.

Products to sell from this category include:

• Classic games. Board games, card decks, puzzles, and coloring books.
• Educational toys. STEM kits and interactive books.
• Collectibles. Action figures, dolls, and plushies.
• Modeling kits. Model airplane, car, and ship kits with paints and tools for assembly and customization.
• Outdoor toys. Kites, frisbees, and pickleball kits.

Quick and easy setup

Launching your online store with Shopify doesn’t require advanced technical skills. The platform is beginner-friendly, and there are many free Shopify apps and free Shopify themes to help you set up and sell online quickly. 

Plus, you can easily sync print-on-demand products to your store with Printify’s Shopify integration.

Secure and reliable

Sell online with peace of mind. Shopify includes a free SSL certificate to encrypt customer data and built-in fraud analysis tools to keep your store safe.

It handles all server maintenance and upgrades and even offers its own secure payment processor – Shopify Payments.

Customer support

If you have any questions, need guidance, or encounter issues while setting up or running your online store, Shopify’s dedicated support team provides 24/7 assistance.

Mobile-friendly

Through responsive website templates, Shopify supports a seamless browsing experience across all devices, letting you optimize your storefront for maximum sales.

Check product demand

Start with tools like Google Trends, Semrush, and Google Keyword Planner to see what shoppers are actively searching for.

Then, review your own store metrics and data from social media platforms to spot top-performing products and rising trends.

Seasonality

Some products experience peak demand during specific times of the year, meaning that your Christmas tree decorations will likely only see a sales surge in December.

Update your catalog with seasonal trends and use effective marketing strategies to promote new releases and attract online shoppers.

Review your competition

Check other stores within your potential niche market. Look at competitors for insights into market demand, potential profit margins, and market gaps.

Identify the main players, review their offerings and product descriptions, and note their pricing and promotion strategies to help guide you.

Secure low production costs

The easiest and most affordable way to start selling is by dropshipping products or using Print on Demand. This reduces overheads and frees you from inventory management.

In either case, find reliable suppliers to source affordable products without compromising quality. Consider important factors like shipping costs and bulk order discounts.

For example, Printify vets all its Print Providers worldwide, guaranteeing high-quality items and seamless fulfillment. 

100% Free

Sign up to Printify to start creating and selling products immediately. There are no hidden fees – your customers’ orders will cover production and shipping costs.

Large product selection

From apparel and accessories to home decor and party supplies, Printify offers over 1,300 customizable items – the biggest Catalog in Print on Demand.

No order minimums

Order just one t-shirt or 500 customized products – whatever you need. All items are made to order, and there are no order limits or minimums.

24/7 Merchant support

Join over ten million merchants who trust us to power their business. We’re here round-the-clock to help you grow, thrive, and reach your eCommerce goals.

1. Open an Etsy shop

Go to Etsy.com, sign in or create an account, and navigate to Sell on Etsy to create a seller account. 

Choose your shop name, set your language, country, and currency, and follow the steps to create your first listing – Etsy refunds the first $0.20 listing fee.

Next, add your payment and billing details (bank account or credit card). Verification may take a few days, so plan ahead before uploading multiple SVG files to your shop.

2. Upload and list your digital file

• Go to the Shop Manager in the upper-right corner. 
• Click Listings on the left-hand menu, then Add a listing, in the upper-right corner.
• Select Digital files to specify that you’re selling a downloadable.
• Fill in the About section information – add a title, up to ten product photos, and one video.
• Create mockups to use as product photos. Consider using mockups that show your design in real-life situations. For example, a DIYer looking at the computer with the SVG cut files you’re selling displayed on the screen.
• Drag and drop your .svg files or click Add file. Upload up to five files of 20MB each.
• Set up automatic renewal in Listings → Settings → Renewal options. Otherwise, the listing will appear out-of-stock every time someone purchases it.  

The next steps are the same as for creating a physical product. In the Description field, be sure to specify the purpose of your SVG designs and include any special instructions for printing or using them.

3. Set prices

Do a quick search on Etsy to see what top sellers are offering. This will help you establish a range for your prices. SVG bundles and packs typically range from $1 to $15. While many individual designs sell for around $1, specialized designs can sell for much more.

Use tools like eRank to analyze competitors’ pricing.

4. Publish and market your products

Before publishing, go to the Settings tab in your listing (or scroll down) and select the automatic renewal option. Without this, your listings will appear as Out of Stock after a sale. 

Double-check everything, then click Publish.

Promote your listings by sharing them on your website, blog, social media, or other platforms.

For the latest Etsy marketing strategies, check out our blog.

Other file formats

Etsy also supports .doc, .bmp, .ePUB, .gif, .iBook, .jpeg, .jpg, .mobi, .mov, .mp3, .mpeg, .pdf, .png, .psp, .rtf, .stl, .txt, and .zip. 

Expand your new business by adding more files in different formats, from product designs and woodworking plans to children’s education content.

Paid SVG software

• The Adobe Creative Cloud ($59.99/month) has everything designers need to create graphic elements, from thousands of assets to specialized applications like Adobe Illustrator – the go-to solution for creating and editing SVG files.

• Affinity Designer 2 – A one-time purchase alternative with both vector and raster design capabilities. Costs $69.99 for Windows or Mac and $18.49 for iPad.
• CorelDRAW by Alludo – A suite of vector design tools with AI-powered tracing. The Graphics Suite costs $549 (one-time) or $22.42/month, while Corel Vector is $69.99/year for hobbyists.
• Canva Pro – A beginner-friendly option with basic vector editing and thousands of templates. Subscription starts at $15/month. Prices may increase due to AI feature rollouts.

Free SVG software

• Inkscape – A powerful open-source vector editor with professional features. Available for Windows, Mac, and Linux.
• Vecta – A lightweight online editor with real-time collaboration and cross-platform support.
• LibreOffice Draw – Part of the LibreOffice suite, this tool supports basic SVG editing and is free for Windows, Mac, and Linux users.

Printify Expert tip

Besides text, you can create custom shapes and use brushes in Illustrator. Once you’ve gained more confidence, experiment with Illustrator’s more advanced tools to take your designs to the next level.

Printify Expert tip

Adobe Libraries has assets you previously saved to your Creative Cloud to make your own library. Click on the Libraries tab in the upper-right corner to access it. You may have to prepare the designs in your library to make them editable and save them in an SVG file.

Printify Expert tip

Make the image you want to insert editable, and then save it. Open the asset separately, go to the Properties tab in the upper-right corner, and then use the Image trace tool and save it.

Printify Expert tip

The safest option when creating an SVG file is to select all elements you want in your design, click File (upper menu), select Export as, and choose SVG as the file format. This ensures that only the selected elements are included in the SVG, preventing any other items on the Artboard from being added.

Pick a niche

A niche is a segmented portion of a market. It’s a target audience with specific preferences, needs, and characteristics. Think road-trip enthusiasts, soup connoisseurs, or yoga moms.

With a well-defined niche, your Etsy digital downloads can attract the right customers. Combine your own preferences with market demand and Etsy keyword research to develop a solid brand identity.

Go to the Etsy search bar and type a term for your niche – let’s say, cute animal downloadables. Analyze which listings stand out and check those stores, products, and customer reviews. Then, brainstorm how to make your downloads more attractive.

Find Etsy keywords related to your market using tools like Google Trends and Semrush Keyword Overview. 

Observe which terms appear together and the queries people ask. Note the patterns and use this information to carve your unique, well-defined niche. These keywords will also be helpful once it’s time to craft engaging product listings.

Create your products

Create and offer digital downloads yourself, use pre-made assets, or hire a professional. Here’s how to proceed in each case.

Register and prepare your Etsy shop

Go to the Etsy website, then click Sign in in the upper-right corner.

You’ll start with a Customer account, but you’ll need a Merchant account to become an Etsy seller. Click the round icon with your photo in the upper-right menu, then choose Sell on Etsy.

Scroll to the bottom of the page, click Open your Etsy shop, and complete these steps:  

1. Fill in the localization information including language, country, and currency.
2. Choose between a full-time or part-time seller status for your business.
3. Enter an Etsy shop name. Use a generator like Namelix for ideas. 
4. Create your first Etsy listing. You can edit it later after completing the setup process.
5. Set up payment and billing by providing a bank account or a card number. Note that card verification may take up to a few days.

Publish products and start selling

Once you’re ready to start selling digital downloads, create photo mockups for your product listings using tools like our Product Creator or HelloCustom. 

Showcase your designs in real-life settings – like a framed art print on a wall or a planner page being filled out. You can upload up to ten product photos and one video for your Etsy shop listing.

Prioritize good image quality to highlight key features and attract new customers. Make sure to watermark or modify the image to prevent unauthorized use without purchase.

Here are the steps to list your digital download:

1. Sign in and open the Shop Manager in the upper-right corner.

2. Select Listings on the left-hand menu.

3. Go to the upper corner button and click Add a Listing.

4. Select Digital files. Under Who made it, choose I did, then click Apply. Indicate if you created the digital download with AI assistance.

5. Click Add file or drag and drop your digital product. Upload up to five files, 20MB each, totaling 100MB.

The following steps are similar to creating a physical listing, but be mindful of details when configuring your digital items. Read more in our Etsy guide.

• Etsy SEO: Consider Etsy SEO when preparing titles, descriptions, and tags. Use all 13 tags and relevant keywords (including long-tail), and don’t forget to add attributes. Leverage keyword tools like eRank to help you find relevant terms. 
• Pricing: Research similar products and set a competitive price. Digital prints often sell for $5-$10, while niches like software, homeschooling resources, eBooks, woodworking plans, and sewing patterns can go higher. Factor in costs to price profitably.

• Automatic renewal: Scroll down to Settings and enable the automatic listing renewal option. Otherwise, your digital download will appear out of stock after each sale. 

Once everything is configured, click Publish or save the listing as a draft to preview how it looks.

Market your Etsy store

To increase your digital product sales, learn the basics of Etsy marketing. Consider these strategies:

• Refine your niche and target audience periodically to keep up with trends.
• Optimize your listings with SEO by using keywords naturally wherever possible, including titles, descriptions, and tags.
• Follow Etsy guidelines to optimize your product and store images.
• Share listings on your website and social media for exposure. Think Pinterest pins and boards, Facebook posts and groups, and Instagram Reels.
• Use email marketing tools to increase your reach and improve customer service.
• Consider Etsy advertising after building organic traffic. Spot which products need adjustments or a boost from targeted ads.

1. Exclusive digital assets

Exclusive digital assets designed for use in projects or tools rather than for printing are in high demand. 

These include fonts, software, custom website themes, plugins, social media templates, Lightroom presets, and even collections of AI prompts for tools like MidJourney and DALL-E. They’re ideal for creative professionals looking to enhance their digital workflows.

2. eBooks and manuals

Offer value through your knowledge and expertise in a specific field. These can be anything from how-to guides, self-help books, or educational materials. 

With minimal production costs, you can easily update them or publish newer versions, making them a sustainable source of income for writers and educators.

3. Event printables

Make digital designs for weddings, birthday parties, graduations, and other special occasions. Popular items in this category include invitations, gift tags, banners, and thank-you cards. 

Increase your product’s appeal by letting customers personalize digital products on Etsy for a specific event or occasion.

4. Baby and child-friendly products

Digital prints for babies and children often include baby shower decorations, milestone trackers, and learning materials. 

Buyers frequently search for educational materials for their kids, including growth charts, printable activity sheets, and nursery art. These Etsy digital products are perfect for giving parents a cost-effective, creative way to educate and entertain their kids.

5. Leisure printables

Leisure printables cater to both children and adults looking for entertainment. Offer high-demand products such as coloring pages, crossword puzzles, and printable games. 

People love these digital downloads for personal use or party activities. Coloring pages for adults, in particular, have grown in popularity as a relaxing, stress-relief activity.

6. Utility downloads and digital printables for household chores

This category includes practical digital items to manage daily tasks and home organization. For example, sell digital planners, printable calendars, checklists, and jar labels. 

These products help customers organize their homes, manage tasks, or prepare for special events like holidays.

7. Hobbies, DIY, and craft guides

These high-demand digital products on Etsy appeal to hobbyists and DIY enthusiasts. They include crochet, embroidery, knitting and sewing patterns, woodworking plans, and even electronics schematics. 

Customers look for these digital files to pursue their interests or start new DIY projects. Clear, easy-to-follow instruction manuals add immense value to the purchase.

8. Business-related products

Business-related digital products are useful for small business owners and entrepreneurs. These include business cards, logos, resume templates, and printable custom stickers.

Help your customers save time and money with pre-made customizable templates for a polished, professional look that fits their brand.

9. Art-related products

Artists and designers can sell digital art on Etsy like stock images and photography. You can even learn how to sell digital wall art on Etsy through services like Printify. 

People often look for printable custom posters to decorate their homes. Other items, like stock photos, are valuable for projects like websites, marketing materials, and social media content.

10. Online courses

This profitable digital product lets you share valuable knowledge on various topics like business, design, or personal development. 

Sellers can create video lessons, PDFs, and interactive materials to help customers gain new skills at their own pace.

Pick a niche

Focusing on a niche market helps your greeting card business attract the right audience and reduce competition. Think about the themes and styles that excite you – funny birthday cards, minimalist holiday designs, or sarcastic messages.

Identify industry trends and review customer feedback on popular eCommerce platforms like Etsy, Amazon, and eBay to pinpoint gaps in the market. Use Google Trends to analyze the popularity of different card themes and styles over time.

Do a competitor analysis

Understanding your competition gives you an edge. Look at popular greeting card companies and analyze their best-selling designs, pricing strategies, and customer reviews. What do they do well? What can be improved?

Use tools like Semrush and Ahrefs to analyze trending keywords and search demand. Social media hashtags can also reveal what’s gaining traction.

Then, study competitors’ social media presence – where they post, how often, and what type of content they share – to find opportunities to engage with potential customers more effectively.

Write down design ideas

Start brainstorming your designs by considering the styles, color schemes, and messaging that align with your target audience. Browse trending cards on Etsy or Pinterest for inspiration.

Sketch rough concepts or use digital tools like Procreate, Canva, or Adobe Illustrator to map out your ideas.

Create a simple business plan

Outline a game plan for your greeting card business – it doesn’t need to be complicated, but it should have the essentials:

• Business name and brand identity – Choose something that reflects your style and niche.
• Target market analysis – Who are your ideal customers? What kind of greeting cards will they love?
• Pricing and products – How much will you charge for your greeting cards, and how will you fulfill orders?
• Marketing plan – How will people find your cards? Social media? Local gift stores?

If you’re considering getting small business funding, adding a cash flow statement helps track money coming in and out, which is useful for loan applications.

Register your business

Apply for a business license to get benefits like legal protection or business insurance options. 

Check what’s required from a new business owner in your area – some companies operate as sole proprietorships, while others register as a limited liability company (LLC). You’ll also need an Employer Identification Number (EIN).

Why register?

• Keep your own money separate – It makes bookkeeping easier.
• Tax advantages – You may qualify for deductions or small business tax breaks.
• Build trust – Potential customers and business partners take registered businesses more seriously.

Decide on sizes

Greeting cards come in different dimensions, and the best choice depends on your design and target audience. Some popular options include:

• A7 (5″ x 7″) – A classic choice with plenty of space for detailed artwork and messages.
• A6 (4.5″ x 6.25″) – Slightly smaller but roomy enough for creative designs.
• Square (5.25″ x 5.25″) – A modern option that stands out from traditional rectangular cards.
• Mini (2.5″ x 3.5″) – Perfect for short notes, gift tags, or minimalist designs.

Types of cards

The paper type and finish affect the look and feel of your greeting cards. Here are three main options:

• Matte – A smooth, non-shiny material that works well for text-heavy or artistic designs.
• Glossy – Adds a reflective finish, making colors pop and images stand out.
• Semi-gloss – A mix of both, offering a subtle sheen without overpowering the design.

Printing methods

Your custom greeting card printing method impacts the card’s quality, cost, and production time:

• Digital printing – Great for small batches, offering sharp colors and flexibility.
• Offset printing – Best for large orders, providing consistent, high-quality prints at a lower cost per unit.
• Foil stamping and embossing – Adds a luxury feel with metallic accents or raised textures.

Print on Demand services use high-quality digital printing, so you can sell professional-finish cards without investing in bulk production.

Hire professionals or buy designs

If you want an expert touch, outsourcing designs can save time and effort. Here are a few options:

• Hire a freelancer – Platforms like Fiverr and Upwork help you find skilled artists who can create custom greeting card designs based on your ideas.
• Buy pre-made designs – Websites like Creative Market and Envato Elements offer ready-made graphics, illustrations, and fonts that you can customize.

This approach is perfect if you want high-quality designs but don’t have the time or skills to create them from scratch.

Use design software or our Product Creator

If you prefer a hands-on approach, design software and online tools make it easy to create greeting cards. Check out these popular options:

• Adobe Illustrator – A powerful tool for professional-grade vector illustrations.
• Canva – A beginner-friendly platform with drag-and-drop features and greeting card templates.
• Printify’s Product Creator – A free, easy-to-use tool that lets you upload designs directly onto customizable greeting cards before selling them.

This approach offers creative control, letting you tweak your designs precisely to match your brand’s style.

Digitize your own art

If you’re an artist, turning your handmade drawings, paintings, or calligraphy into digital greeting cards gives them a one-of-a-kind, handmade charm. Here’s how:

• Scan your artwork – Use a high-resolution scanner to capture every detail.
• Edit using design software – Enhance colors, adjust contrast, and remove imperfections using Photoshop, GIMP, or other image-editing tools.
• Convert to print-ready files – Make your images high resolution (300 DPI) and format them correctly (PNG, JPEG, or PDF) for professional printing.

Whichever method you choose, focus on creating designs that resonate with your audience while maintaining a strong brand identity.

Decide where to sell

The right platform connects you with your ideal customers to maximize online sales. Here are your main options:

• Printify Pop-Up Store – A fast and hassle-free way to start selling with zero commission fees. No need to manage a separate website – just upload your designs and start processing orders.
• eCommerce platforms – Build your own online store using Shopify, Squarespace, or Wix. These give you more control over branding but require active marketing to drive traffic.
• Online marketplaces – Sell on Etsy, eBay, or Amazon to tap into a large, established audience. However, expect more competition and marketplace fees.
• Social commerce – Platforms like TikTok Shop, Instagram Shopping, and Facebook Marketplace make it easy to sell directly to engaged followers.
• Open-source solutions – Use the Printify API to integrate with WooCommerce or PrestaShop for advanced tools to create custom storefronts.

Each option has its pros and cons, so choose based on your business goals, budget, and the time you can dedicate to store management.

Set up your listings

Your product listings will turn browsers into buyers, so making them stand out is important. 

With Printify, setting up and optimizing your greeting card listings is quick and easy.

Launch and market your cards

It’s time to get your greeting cards in front of the right audience. A mix of online and offline marketing strategies will help attract customers and grow your business.

• Social media marketing – Post regularly, use trending hashtags, and experiment with short-form videos to grab attention. Collaborate with influencers for giveaways, unboxing videos, or sponsored posts to increase your reach.
• Email campaigns – Use your website or social media to encourage sign-ups, then send newsletters featuring new designs, holiday promotions, and exclusive discounts. Automate and personalize your emails with tools like Mailchimp and Klaviyo.
• Content marketing –  Start a blog or share behind-the-scenes insights to build brand trust and attract customers organically. Writing about greeting card trends or customization ideas can position you as an expert in the industry.
• Paid ads – Platforms like Google Ads and Meta Ads let you target specific demographics, making it easier to connect with people who are more likely to buy your cards.
• Sell in physical locations – Local craft fairs, boutique gift shops, and retail outlets can help introduce your brand to in-person shoppers. Partnering with local businesses is a great way to get your cards on store shelves.

Sell custom candles without handling production

Breaking into the candle industry has never been easier, thanks to the flexibility of print-on-demand (POD) services.

Instead of making candles yourself, partner with a print-on-demand service like Printify to handle the production for you. 

Here’s why you’ll love it:

• Little to no startup costs. Forget investing in candle-making supplies or equipment. With POD, you only pay for what you sell.
• Grow your business quickly. POD lets you scale seamlessly without worrying about inventory or storage space.
• Convenience. Focus on marketing, customer service, and refining your brand identity while your POD partner handles production and shipping.

Print on Demand suits both new entrepreneurs and established brands looking to expand into the lucrative candle market.

Enjoy the benefits without the complexities of traditional candle making and start selling candles in four steps with Printify.

Scented Soy Candle, 9oz

By Lumient

From $10.94 From $8.76 with Printify Premium

1 sizes Lumient

Scented Candles, Coconut Apricot Wax (4oz, 9oz)

By Printed Mint

From $9.63 From $8.06 with Printify Premium

2 sizes 2 colors Printed Mint

Scented Soy Candle (Multi-Size, Amber Jar)

By Lumient

From $7.46 From $6.10 with Printify Premium

2 sizes 1 colors Lumient

Scented Candles, 9oz

By Candle Builders

From $11.72 From $9.15 with Printify Premium

1 sizes Candle Builders

Making candles yourself

Learning the candle-making process from scratch is a fulfilling way to build your home-based candle company.

While it requires more effort and skill than a print-on-demand model, you get full control over the production process to sell unique scented candles for a niche target market.

Analyze competitors and research the market

Before launching your own candle business, conduct thorough market and competitor research.

Analyze their candle wax quality, customer reviews, and marketing strategies.

Explore various channels like local markets, farmers markets, or even pop-up shops to see how other candle business owners engage with their target audience.

Identify any gaps your product line could fill. Use insights from the National Candle Association to pinpoint emerging trends in the candle market.

Do keyword research

To make your online store rank higher, research what potential customers search for online and offer candles that match their searches. Find keywords with high search volume but low competition.

These top industry tools give insights into which keywords people are looking for: 

• Google Trends: Type keywords related to your product and niche, pick a country or state, and the tool will return results and related queries for free.
• Semrush: Research up to ten keywords per day with the free plan. Paid plans with advanced features start from $139.95 monthly. 
• Ahrefs: Use SEO tools like the Keyword Generator and Content Explorer. Paid plans begin at $129 monthly.
• Ubersuggest: Conduct free keyword research, domain analysis, and track top SEO pages. Paid plans start at $29 monthly or $290 for a one-time purchase.

Funny Easter shirts

Get ready to crack some smiles with hilarious Easter tees. Think “Chillin’ With My Peeps,” featuring adorable chicks in sunglasses, or a sassy bunny rocking shades with “Hoppin’ Ain’t Easy.” Go pun-heavy with “Carrot About Nothing” or “Straight Outta the Egg.” Playful, quirky, and guaranteed to get laughs at the egg hunt.

Here are a few funny Easter t-shirt ideas to get the wheels turning:

Cute Easter shirts

Pastel bunnies, tiny chicks, and eggcellent puns – what’s not to love? Go for “Somebunny Loves You” with a heart-holding bunny or “Too Hip to Hop” featuring a snazzy rabbit. Soft colors, doodle-style graphics, and playful fonts make these perfect for Easter brunch, egg hunts, or just spreading hoppy spring vibes.

Here are a few cute Easter t-shirts for inspiration:

Family Easter shirt ideas

Easter’s more fun when the whole squad coordinates their outfits. Try “Egg Hunt Crew” for the kiddos and “Egg-stra Tired” for the parents. Or go classic with “The Bunny Bunch” and cute titles on each shirt. These are great matching shirts for brunch, church, or a family photoshoot at home.

Check out these Easter shirt ideas for family fun:

Easter graphic shirts

Try creating bold, eye-catching designs that scream Easter vibes. Think watercolor-style Easter eggs, vintage bunny prints, or neon-colored “Hoppy Easter” text. Retro-inspired graphics with groovy fonts and playful patterns make a statement, while artsy Jesus or cross-themed designs bring faith and fashion together in one stylish tee.

A few eye-catching graphic Easter t-shirts:

Religious Easter shirts

If Easter is an important spiritual celebration for you, make some faith-filled designs. “He Is Risen” in elegant script, a cross with blooming spring flowers, or scripture-based messages like “Faith, Hope, Love” or “Saved by Grace” to inspire and share the Easter spirit.

Here are a few religious Easter shirt ideas:

Matching Easter shirts

Perfect for friends, couples, or groups of guys and gals who like to celebrate Easter day together. Think “Hip” for one person and “Hop” for another. Or go all in with “Egg Hunt Champion,” “Egg Hunt Referee,” and “Egg Hunt Saboteur” for some mischievous fun. 

Mix-and-match colors, playful fonts, funny puns, and adorable bunny ears complete the perfect Easter set.

Some cute matching shirt ideas to draw inspiration from:

Easter shirts for women

Women’s favorite tee

As stylish as it is comfortable, this tee features a slim fit with a longer body length, making it a well-loved favorite among women in all stages of life.

• Sizes: S - 2XL
• Colors: 41
• Fiber composition: 100% Airlume combed and ring-spun cotton; fiber content may vary for different colors.

Women’s Tri-blend Tees

No matter how many Easter egg hunts they go through, these trendy tri-blend tees are always up for the challenge, making them the perfect spring product to sell for the holiday. 

• Sizes: S - 2XL
• Colors: 6
• Fiber composition: 50% polyester, 25% combed, ring-spun cotton, 25% rayon.

AOP crop tees

Whatever styles you or your audience enjoy, these all-over-print crop tees are the perfect canvas for any design.

• Sizes: XS -2XL
• Colors: Any color; choose black or white stitching
• Fiber composition: 100% polyester.

Make your own Easter t-shirt today!

Start selling

Easter shirts for men

Unisex Softstyle T-Shirt

As one of our bestsellers, this t-shirt is loved by boys and men alike. Its popularity is a testament to its softness, style, and quality.

• Sizes: S -5XL
• Colors: 63
• Fiber composition: 100% preshrunk cotton for solid colors; 50% polyester and 50% cotton for heather versions.

Tie-dye tees

When creating a colorful Easter tee, this one has no rivals. This trendy tee offers unparalleled softness and style. Easily create a fun, stand-out tee by adding cute bunny ears, a few Easter eggs, and some complimentary colors to whichever shirt shade you choose. 

• Sizes: S -2XL
• Colors: 4
• Fiber composition: 100% preshrunk cotton.

Men’s tri-blend crew tees

We’re wrapping up our Easter shirt selection for adults with this trendy tri-blend crew tee. This tee is perfect for any Easter adventure. It’s got it all: unbelievable softness, great quality, and an elegant vibe.

• Sizes: S -3XL
• Colors: 11
• Fiber composition: 50% polyester, 25% combed, ring-spun cotton, 25% rayon.

Make your own Easter t-shirt today!

Start selling

Easter shirts for children

Infant cotton jersey tees

While finding the perfect Easter clothes for the tiniest of kiddos isn’t always easy, the solution is simple: create your own. This infant cotton tee will be the ideal accessory for someone’s first Egg Hunt holiday. 

• Sizes: 6M-24M
• Colors: 9
• Fiber composition: 100% cotton; fiber content may vary for different colors.

Toddler t-shirts

A lightweight t-shirt that features a classic fit. With a fun design or a playful message, it’s perfect for playful toddlers to wear for some cute pictures before fully staining it while dyeing Easter eggs.

• Sizes: 2T-6T
• Colors: 14
• Fiber composition: 100% ringspun cotton; fiber content may vary for different colors.

Youth short sleeve tees

Finally, we wrap up our selection of Easter shirts with ones specifically designed for youths. This lightweight tee features a retail fit, making it perfect for everyday wear – it’s comfortable, stylish, and has plenty of space for cute designs.

• Sizes: S-XL
• Colors: 25
• Fiber composition: 100% Airlume combed, ring-spun cotton; fiber content may vary for different colors.

Make kids’ Easter shirts today!

Start selling

Step 1: Sign up for a Printify account

After signing up for an account, you get access to more than 1,300 high-quality products, our Product Creator, and an extensive network of carefully vetted Print Providers.

Step 2: Select a t-shirt

Check our Catalog for a variety of tees and filter them by criteria important to you – price, printing technique, production location, and more. Find the perfect match for your needs and click Start designing.

Step 3: Apply a design

No design skills? No worries. Our free and beginner-friendly Product Creator has all the tools you need to customize your Easter shirts. Use AI to create one-of-a-kind art, add text, generate patterns, or check our free graphics library to spruce up a tee.

1. Choose a custom dog bed

Explore Printify’s ultimate customizable dog bed – the ideal combination of comfort, luxury, support, style, and practicality for pets of all sizes. 

This bed features a removable polyester fabric cover, a soft fleece top, and a durable fill to keep your dog cozy. Available in three different sizes, it’s a versatile option that fits any pet.

Features of our custom dog bed:

• Measurements: Three sizes that vary from 28″ × 18″  to 50″ × 40″
• Removable covers for easy cleaning – machine wash, then line dry.
• Durable polyester fabrics for long-term use and vibrant prints.
• Lightweight and portable, making it travel-friendly.
• Fully customizable top to match any style, home decor, or personal preference.
• Printed in the USA with a true luxury feel and unparalleled craftsmanship that will keep the dogs comfy.

Pet Bed

By Generic brand

From $27.56 From $20.90 with Printify Premium

3 sizes MWW On Demand

2. Customize to your heart’s content

Creating the perfect pet bed is now easier than ever with Printify’s Product Creator. Whether you’re designing for your own dog or launching a customized dog bed and accessory store, this tool ensures seamless creation while delivering professional results.

Why designing a custom dog bed with Printify is a breeze:

• Pattern creator – Add flair with endless repeating designs that perfectly complement your style.
• AI Image Generator – Turn creative ideas into stunning designs with just a few clicks.
• Free graphics library – Scroll through hundreds of free templates to print on the fabrics.
• Text editor – For text-based designs, browse through hundreds of free-to-use fonts to arrange in up to 15 layers.
• Background remover– Effortlessly clean up images for a polished look.
• Streamlined navigation – Quickly switch between templates, designs, and layers to refine every detail.
• Previews  – View realistic mockups of your custom beds and even use them as listing photos in your online store. 

Create anything from chic home decor styles to playful paw-themed prints on our soft fabric pet beds. Match your pup’s personality while ensuring it fits perfectly into any space.

3. Order for yourself or sell to customers worldwide

Whether you’re designing for your own dog or starting a business, Printify makes it simple to order or sell your custom dog beds. There’s no minimum order policy, so create a single custom pet bed for your fluffy companion or launch a product line for your store.

Printify’s integrations let you connect with top eCommerce platforms like Etsy, Shopify, Amazon, and even TikTok Shop or your own website. Manage orders and publish listings seamlessly in your Printify dashboard. 

If you’re shopping for the dog that you know and love, enjoy the love and craftsmanship of a personalized bed that perfectly suits your home decor. If you’re looking to start a business, tap into the booming pet market with custom pet beds that are both practical and unique.

4. Let Printify do the rest

Once you’ve designed your custom dog beds and placed an order, your job is done. Printify’s trusted Print Providers handle everything from production to packaging and shipping. Simply select your preferred provider based on location, pricing, and rating to ensure the best fit for your needs.

Printify and its partners do the heavy lifting so you can focus on growing your business, marketing your products, or spoiling your beloved dog with the softest fabrics and cutest designs.

1. Check if your artwork meets Etsy standards

Learning how to sell artwork on Etsy starts with knowing what you can and can’t sell. As the go-to place for unique finds, Etsy makes sure that everything you sell aligns with its Terms of Use and Seller Policy.

So, what can you actually sell on Etsy? Aside from vintage or handmade items, sell anything that you design, handpick, or source yourself.

That means it’s possible to sell custom art with a production partner like Printify.

However, the Etsy marketplace does have restrictions or prohibitions. To avoid getting banned on the platform, make sure your art does not:

• Promote, support, or glorify hatred or violence.
• Promote illegal activity.
• Display explicit nudity and sexual content.

Check the full list of prohibited items on Etsy for additional information.

2. Define your target audience

Understanding your potential buyers is important for creating and selling artwork that resonates and gaining success in this crowded marketplace.

Here are a few ways to find customers on Etsy:

• Conduct market research
  Look at current trends and identify what type of art is popular, who is buying it, and whether there are gaps in the market that you can fill.
  
• Find relevant Etsy keywords
  Use tools like eRank,  Semrush or Google Trends to find popular search terms related to your art. Look for specific phrases that potential buyers might use.
  
• Tap into niche markets
  Consider specializing in a specific type of art, like pet portraits, botanical prints, or abstract designs. Niche markets often attract dedicated buyers and face less competition, making them ideal for selling art online.
  
• Perform competitor analysis
  Examine other Etsy sellers in your niche to understand their strategies, pricing, and products. Read customer reviews to learn how to make your art stand out.

3. Decide what products to sell

With a solid understanding of your target market, it’s time to determine the best products to offer in your Etsy store.

Focus on selling art online that plays to your creative strengths. Here are a few popular options:

• Canvas prints: Offer high-quality canvases of your original artwork. They’re popular for home decor and make your art feel more exclusive.

Matte Canvas, Stretched, 1.25"

By Generic brand

From $10.55 From $8.10 with Printify Premium

60 sizes Jondo

Matte Canvas, Stretched, 0.75" (Multi-Size)

By Generic brand

From $13.91 From $10.23 with Printify Premium

58 sizes Jondo

• Posters: Sell framed and unframed posters as a more affordable and versatile option for displaying your art.

Matte Vertical Posters

By Generic brand

From $4.66 From $3.59 with Printify Premium

46 sizes 2 print providers

Framed Vertical Poster

By Generic brand

From $34.64 From $26.68 with Printify Premium

7 sizes 3 colors 2 print providers

Satin Posters (210gsm)

By Generic brand

From $4.17 From $3.07 with Printify Premium

26 sizes 2 print providers

Framed Horizontal Poster

By Generic brand

From $36.27 From $26.68 with Printify Premium

7 sizes 3 colors Sensaria

• Digital downloads: Provide digital versions of your artwork that customers can instantly download and print themselves. It’s a cost-effective way for buyers to enjoy your art.
  
• Tapestries: Create and sell custom tapestries as decor to add a unique touch to any room. It’s a bold way for customers to showcase your designs in their homes.

Indoor Wall Tapestries

By Generic brand

From $15.28 From $11.24 with Printify Premium

8 sizes MWW On Demand

Wood Topped Wall Tapestry

By Generic brand

From $26.07 From $20.08 with Printify Premium

2 sizes MWW On Demand

Woven Wall Tapestry

By Generic brand

From $34.10 From $26.26 with Printify Premium

2 sizes MWW On Demand

• T-shirts: Design and sell t-shirts with your original art. Give customers a way to express their style through your wearable creations.

Unisex Heavy Cotton Tee

By Gildan · 5000

From $8.61 From $5.89 with Printify Premium

8 sizes 70 colors 22 print providers

Unisex Jersey Short Sleeve Tee

By Bella+Canvas · 3001

From $10.87 From $8.69 with Printify Premium

9 sizes 126 colors 21 print providers

Unisex Garment-Dyed T-shirt

By Comfort Colors® · 1717

From $12.18 From $10.67 with Printify Premium

7 sizes 61 colors 10 print providers

Unisex Cut & Sew Tee (AOP)

By Generic brand

From $21.78 From $16.02 with Printify Premium

6 sizes 2 colors MWW On Demand

• Hoodies: Sell these cozy apparel items that are perfect for buyers who want to stay warm while making a fashion statement.

Unisex Heavy Blend Hooded Sweatshirt

By Gildan · 18500

From $21.24 From $15.51 with Printify Premium

8 sizes 39 colors 17 print providers

Unisex Heavy Blend Full Zip Hooded Sweatshirt

By Gildan · 18600

From $26.31 From $19.95 with Printify Premium

8 sizes 18 colors 7 print providers

Unisex College Hoodie

By AWDIS · JH001

From $20.82 From $16.53 with Printify Premium

9 sizes 78 colors 9 print providers

adidas Unisex Fleece Hoodie

By adidas® · A432

From $44.05 From $33.43 with Printify Premium

8 sizes 8 colors 2 print providers

• Personalized artwork: Offer custom art like portraits, pet illustrations, or personalized quotes to give your customers unique, one-of-a-kind pieces.

4. Prepare your art for printing

Create color-accurate digital files in high resolution (300 DPI) using JPEG or PNG file formats to prepare your artwork for printing.

Then, sign up for a free Printify account to apply your artwork to various products and sell online seamlessly. Here’s how to do it:

Step 1: Select products

Browse our Product Catalog and pick the perfect canvas for your art. From posters and stickers to canvases and more. Click Start designing to create your next bestseller.

Step 2: Customize your designs

Use our intuitive Product Creator to upload your art or make new designs with our free graphics, fonts, and professional image editing tools.

Once you finalize your designs, our tool will generate realistic product mockups – perfect for listing on your Etsy store.

Step 3: Start selling

Connect your store through our Etsy integration in just a few clicks. Quickly create new Etsy listings, set prices, and start selling your custom products seamlessly.

5. Optimize your Etsy shop

After registering an Etsy account and opening an Etsy shop, it’s time to create a visually appealing storefront that captures the essence of your business.

Here are a few tips to prepare your online store and get Etsy shoppers to notice your art prints:

• Use high-quality images
  Capture your products with sharp, detailed photos. Shoot in natural light, use a plain background, and show multiple angles to give customers a comprehensive view of your artwork.
  
• Write detailed product descriptions
  Clearly explain each item, how it was made, and what makes it special. Answer questions buyers may have regarding dimensions, care instructions, and how to use or display the product.
  
• Design an attractive shop banner
  Create professional and eye-catching designs to represent your brand and set the tone for your shop. An appealing banner attracts target customers and makes your store look more inviting.
  
• Complete your shop profile
  Fill your shop’s About section with your story, creative process, and the meaning behind your artwork. This helps build customer trust by giving them insight into who you are and what drives your creativity.
  
• Set up shop policies
  Clearly outline your Etsy shop policies on shipping, returns, and custom orders. Being transparent helps manage customer expectations and avoid potential issues.

Pay as much attention to your storefront as you do to your artwork.

Creating a welcoming storefront with all the information customers need shows that you’re a reliable merchant, encouraging more sales.

6. Market your store

No matter how beautiful your art, selling won’t be easy if nobody knows about it. Apply tried and tested marketing strategies to drive traffic to your store and make money on Etsy.

Here are a few Etsy marketing tips to help your art store succeed:

• Optimize for search engines
  Etsy SEO is the process of increasing your shop’s visibility on popular search engines like Google.
  
  To appear in more results, use relevant keywords in your product titles, descriptions, alt-texts, and all available tags.
  
  
• Use social media pages
  Promote your Etsy store on popular social media platforms like Instagram, Facebook, and Pinterest. This lets you generate interest in your brand, build a loyal customer base, and increase Etsy sales.
  
  Use your Instagram account to share behind-the-scenes content, Facebook for targeted ads, and Pinterest for visually appealing Pins that link directly to your listings.
  
  
• Use Etsy Ads
  Run paid ads directly within the marketplace. Your promoted listings will feature within search results, market pages, and product categories for better visibility.

7. Adjust for success

Use Etsy Stats to see how your store is performing, where the traffic comes from, and how Etsy shoppers engage with your products.

To access this data, click Stats in your Etsy Shop Manager. You’ll see the following information:

• Store metrics
  Dive into your shop’s visits, orders, conversion rates, and revenue.
  
  These insights will help you understand what’s working and where to make adjustments to improve your store’s success.
  
  
• Shopper stats
  Get insights into how buyers interact with your shop, including item favorites, shop follows, and reviews.
  
  Use this information to encourage more engagement, like offering discounts to shoppers who favorited an item or sending thank-you vouchers to repeat customers.
  
  
• Abandoned baskets
  Keep an eye on abandoned carts and consider sending an offer to nudge visitors to complete their purchases.
  
  
• Traffic sources
  Discover how shoppers found your store, whether traffic from Etsy search, Etsy Ads, social media, or direct links.
  
  This helps you identify which channels drive the most visits and where to focus your marketing efforts.

Try to look for patterns, modify your product offerings to your customer’s liking, and focus on marketing that works.

1. Sell multiple products

If you want your shop to appear trustworthy and active, listing multiple items is vital.

Create different variations of your art, such as prints, apparel, digital downloads, and custom commissions, to drive conversions from a broader range of customers.

The more listings you have in a specific category, the higher your chances of showing up in Etsy search results – leading to more visits to your shop.

2. Set the right price

Pricing your artwork correctly is crucial for profitability. To strike a balance, consider the cost of materials, time spent creating the piece, and any fees associated with selling on Etsy.

Here are some other factors to consider when setting a price:

• Prices of competitors. See what other artists selling art on Etsy are charging and set your price competitively. Don’t fall into a price war – value your art for what it’s worth.
  
• Use various pricing strategies. For example, keep numbers before the decimal point low for psychological pricing, like $9.99 instead of $10.15.

3. Ensure great customer service

If you keep your customers happy, they’re more likely to buy from you again and suggest your Etsy store to their friends.

Try to answer your customers’ inquiries quickly and politely, providing them with all the information they need.

It may seem small, but great customer service can make a huge difference when running a small business and pay off in the long run.

Selling artwork as digital products

Selling digital downloads is the easiest way to start your online art business. Customers purchase the art files and can turn them into prints or keep them digital.

Sell digital art files as NFTs

NFTs (non-fungible tokens) are unique digital assets stored on a blockchain, ensuring ownership and authenticity. For artists, NFTs provide a way to sell exclusive digital art, often appealing to high-paying collectors who value scarcity and originality.

While creating and selling NFTs can be profitable, the market caters to a niche audience, and success often depends on effective branding and timing. Popular beginner marketplaces and online galleries like Rarible, Foundation, and Nifty Gateway focus on showcasing the art itself.

Tip

Start by learning how to create NFT art on our blog. Keep in mind that listing your work may require initial costs, such as gas fees. However, the potential for high-value sales makes NFTs an exciting option for artists.

Make it happen today

Start designing

Selling digital art as physical products

Turning your digital art into physical products is a fantastic way to expand your revenue streams. By partnering with a printing company to add your designs to items like t-shirts, posters, mugs, or notebooks, you’ll reach a broader audience and create products with a higher perceived value. 

Turning your files into physical art also offers an excellent opportunity for repeat sales, especially when paired with trending designs or niche themes. 

Print on Demand (POD) makes this process simple and stress-free. With POD, you don’t need to worry about inventory or shipping. Just upload your artwork to your chosen items, create your product listings, and let the Print Providers handle production and logistics. It’s an easy and profitable way to bring your digital art to life and grow your business with minimal effort or upfront costs.

Sell canvas prints, wall art, posters, and cards

Selling posters, wall decor, and custom canvas prints is a great option if you want copies of your artwork for decorative purposes. 

Choose an item from the Printify Catalog that fits your artwork, then upload your design to the Product Creator and make any necessary adjustments. Once ready, set your pricing and shipping details, then integrate your Printify account with platforms like Etsy or Shopify for seamless listing and order management.

Posters – A good budget item for physical art prints, posters are the best college lifestyle decor or loyal fan go-to and come in multiple sizes. Try the current best-selling Premium Matte Posters, water-resistant Silk Posters, or the Framed Horizontal Posters with a durable acrylic finish.

Canvas – While not painted directly, the Classic Canvas, made with polycotton or the Gallery Canvas Wraps, provide high-quality art prints with a professional framed finish. If you want to go all out with a more premium aesthetic, go for the eco-friendly canvas made from sustainable pinewood.

Cards – Greeting cards and postcards are excellent for seasonal designs and are often the most sought-after items in any customer demographic. They’re also easy on the wallet and quick to produce.

Payment best practices

Always require payment upfront before sending any digital files or physical products to customers. Choose a safe, reliable payment method. Don’t accept promises of cash payment, and be careful about paper checks or transfers from foreign accounts – these transactions can be unreliable and have a chance of bouncing. 

Here are a few reliable payment methods:

• Online payment gateway
• A third-party online marketplace 
• Email invoicing
• Mobile payment apps
• Electronic bank transfers
• Cryptocurrency payments

Using these payment gateways will significantly reduce the likelihood of getting scammed by buyers.

Another potential risk is having your digital files passed around and sold by a third party. This often happens when the thief takes screenshots of your digital products and sells them as their own.

To prevent this, add watermarks or signatures to your digital assets before posting them on social media or your online stores.  Use low-quality preview images when doing art commissions or advertising your business online. Only send the finished artwork after payment.

Commercial licensing 

A commercial license protects your work by defining how it can be legally used, ensuring you retain control over reproduction and resale. To create one, draft your own terms of use or use platform-specific tools provided by marketplaces. 

For example:

• On Etsy, include a custom license agreement in your product description or as an attachment with your digital download, specifying whether the artwork is for personal or commercial use.
• Contributing your art to Adobe Stock automatically comes with licensing terms that protect your work and allow buyers to use it under specific conditions.
• Shutterstock handles commercial licensing for contributors, ensuring buyers adhere to clear usage rights.
• If selling on your own website, write a simple license that outlines allowed uses (e.g., personal projects only) and prohibited uses (e.g., reselling or redistribution). Ensure the license is easily accessible to buyers, such as through a downloadable file or a visible disclaimer on the product page.

1. Create a Printify account

Sign up for free to access over 1,000 customizable products.

2. Choose a product

Browse our Product Catalog and select an item that fits your design and target audience. Use filters to explore options based on pricing, production location, branding features, and product type.

3. Upload your art

Click Start designing to go to the Product Creator. Upload your artwork using the recommended resolution and digital file type. 

Adjust your design and preview it on our mockups to ensure it looks just right. Once done, click Save product. Add a title and description to your listing and save it as a draft.

4. Integrate an eCommerce platform

Connect Printify with popular eCommerce platforms and marketplaces like Etsy, Shopify, or WooCommerce to start selling your products seamlessly. Sync your designs directly to your online store, manage listings, and automate order fulfillment – all from one place.

Next to your profile icon on the home page, click Add new store and choose your sales channel from our integrations list.

5. Start selling your digital artwork online

Set your prices in each listing, hit Publish, and you’re ready to go! Share your products with your audience and start spreading the word about your amazing designs.

Step 1: Set up an Etsy store

Start by signing in or registering for an Etsy account. Select Sell on Etsy and fill out all the required details, like language, country, currency, and payment.

You’ll need to add a product during the registration process. Don’t worry about completing these details now – simply create a draft and delete or update it later.

Check out our articles on how to start an Etsy shop and how to make money on Etsy to learn more about preparing and marketing your store.

Find your Etsy niche

Standing out on Etsy starts with defining a niche that reflects your art style.

For example, vintage-inspired prints like retro travel posters or floral art often appeal to decor enthusiasts.

Consider these tips to refine your approach and help you reach the right audience:

• Choose your niche. Focusing on a specific style or theme, such as minimalist line art, gives you a unique brand identity.
• Identify your audience. Envision your ideal buyer – whether collectors or people seeking affordable home decor.
• Highlight your USP. Showcase why your work is unique, from limited editions to sustainably crafted items, to make sure your art sells.
• Research competitors. Analyze shops similar to your own business for insights into pricing and trends.

An absolute rockstar in all things Etsy is eRank – the ultimate tool for discovering hot niches, trends, and top-searched keywords on the platform.

Step 2: Pick and prepare your products

To start selling art on Etsy, you’ll need products on which to transfer your digital images.

Printify offers a wide selection of things to sell on Etsy. Our high-quality canvases, posters, and other custom products are perfect for selling art online:

Framed Vertical Poster

By Generic brand

From $34.64 From $26.68 with Printify Premium

7 sizes 3 colors 2 print providers

Acrylic Prints (Triptych)

By Generic brand

From $249.09 From $183.24 with Printify Premium

2 sizes Acrylic Idea Factory

Classic Canvas

By Generic brand

From $13.16 From $9.68 with Printify Premium

30 sizes Prima Printing

Fine Art Prints (Passepartout Paper Frame)

By Generic brand

From $10.11 From $7.44 with Printify Premium

4 sizes 1 colors Prodigi

Framed Posters, Black

By Generic brand

From $8.03 From $5.91 with Printify Premium

8 sizes 1 colors Prima Printing

Matte Vertical Posters

By Generic brand

From $4.66 From $3.59 with Printify Premium

46 sizes 2 print providers

Sign up for a free Printify account and browse our Catalog of more than 1,000 products perfect for your print shop.

Step 3: Create a design

Once you’ve picked a product, click Start designing to upload your original art using our Product Creator.

It includes a range of helpful features to add your existing designs to physical art prints:

• Upload original artwork. Easily showcase your unique designs by uploading images, illustrations, or photos.
• Asset library. Add text in various fonts and colors, select free Printify assets or templates, use AI image tools, and browse the integrated Shutterstock library.
• Pattern and layering tools. Remove backgrounds, overlay elements, and add details to enhance your prints.
• Instant mockups. Preview your designs on real-life product mockups and use them for high-quality listing images.

When the designs are ready, connect your Etsy store with Printify and hit Publish from your Printify Products page to add listings.

Manage your Etsy prints directly from Printify, including setting prices and adding descriptions. All changes will transfer automatically after publishing, making your workflow seamless and efficient.

Step 4: Set the right price

Pricing your products will depend on quality and market conditions.

Researching similar prints is a great way to find a reasonable price point that keeps you competitive while leaving enough room for profits.

Factors to consider in your pricing strategy:

• Production costs. Factor in expenses for printing, shipping, and materials.
• Market competition. Compare products from other sellers to stay competitive.
• Time and labor. Consider the time invested in creating your designs.
• Profit margin. Aim for a margin of around 45% to cover costs and maintain profit.
• Etsy fees. Account for transaction, listing, and processing fees.

Etsy expenses affect your overall profits, so weigh them into your pricing strategy. Here’s a quick breakdown of the main fees:

• Listing fee. $0.20 for each item listed, renewed every four months.
• Transaction fee. 6.5% of the sale price (including shipping).
• Payment processing fee. Varies by country. In the US, it’s 3% + $0.25 per order.

Want a full breakdown of Etsy fees, all applicable costs, and calculated examples to determine your pricing strategy? Learn how much Etsy takes per sale.

Step 5: Devise a marketing strategy

A well-planned marketing strategy will help you reach your potential customers, retain their interest, and increase Etsy sales for your custom prints.

Follow this quick guide to get started:

1. Identify industry trends. Look for bestselling prints on Etsy, eBay, Amazon, and social media. Try Google Trends, BuzzSumo, or Semrush to track trends using relevant Etsy keywords.
2. Analyze the competition. Find your competitors on the Etsy marketplace and explore their social media and product reviews. With this information, address their customers’ pain points and advertise your own products.
3. Find your target audience. Create a buyer’s persona based on customers’ demographics, interests, and purchasing habits. Align your branding and print listings with their needs and expectations.

Engage with customers on their preferred channels. Survey your own social network with tools such as Google Forms or Crowdsignal and explore Facebook groups and Reddit threads to gather insights.

From there, craft a marketing strategy that suits your needs. Use social media, influencer or content marketing, email, paid advertising, or a combination of all.

Step 6: Learn and adjust

Selling and marketing art on Etsy is just the beginning. Use Etsy Stats to get insights on your store’s performance, traffic, and how shoppers engage with your prints.

Click on Stats in Etsy’s Shop Manager to access information, such as:

• Metrics overview. View Etsy shop-level data, including visits, orders, conversion rate, and revenue at any selected timeframe.
• How shoppers found you. See how much of your print shop’s traffic comes from Etsy search, ads, marketing, or social media.
• Listings data. Discover your listing views, favorites, orders, and sales revenue.

Analyze this data to understand what works well and what needs improvement. Look for patterns to refocus your efforts and improve your Etsy listings.

1. Brand effectively

Maintaining a positive brand image is essential for successfully selling prints on Etsy.

Help people recognize your Etsy shop and the quality of your prints by including these components in your storefront:

• Shop icon. Create a logo for your Etsy business using graphic design software. Produce quality brand visuals that convey something meaningful about your brand and aesthetic.
• Professional banner. This branding asset is the most prominent graphic in your store. Make sure it’s top quality and use a 4:1 aspect ratio with a minimum 1200px x 300px resolution.
• Store information. Add a shop owner photo and tell people about your business. This will add authenticity and humanize your brand, giving customers greater confidence in your products.
• Retail policies. Set expectations with your Etsy shop policies. Outline shipping estimates, payment options, and order return guidelines for customer satisfaction.
• FAQ section. Demonstrate your expertise and provide valuable information regarding your art prints to ease customers’ shopping journey.

As always, keep an eye on your competition. Incorporate what works and improve upon their drawbacks to establish your own unique identity in the Etsy print market.

2. Optimize your store

Improving your store page will make it appear higher in search results, helping you gain customers and increase sales.

Explore these optimization tips for your Etsy store:

• Use high-quality photos. Post Etsy listings featuring beautiful product photos from different angles. Place the best image first since that’s what buyers see in search results, and follow Etsy’s guidelines for uploading images.
• Include keywords. Add relevant terms in product titles, descriptions, and alt-texts, placing the most important keywords first. Find popular terms using tools like eRank or Sale Samurai.
• Use all 13 tags. Every tag is an opportunity for your product to match with more searches. Add descriptive tags and try to use contextual language, including natural multi-word phrases.
• Refresh your listings. Etsy’s algorithm reviews how recently an item was listed or relisted to keep results relevant. Plan a routine schedule to update your listings periodically.

3. Add a video to your Etsy listing

For many shoppers, descriptions, Etsy tags, and photos aren’t enough. They want to view the product in a more visually dynamic way.

Videos are a great way to stand out as a professional and reliable seller. With them, you can:

• Show context. Demonstrate how the product looks in real life to improve buyer confidence.
• Build trust. Create a stronger connection between your brand and customers.
• Add value. Highlight the process and time put into creating art to justify the price and increase customer purchases.

Showcase the best qualities of your prints by exploring these tips for stunning Etsy videos:

• Pay close attention to the whole frame. Consider the entire arrangement of the video. Both the printed art and the background influence purchase decisions.
• Follow Etsy’s guidelines. Video listings can be five to 15 seconds long, with an ideal resolution of at least 1080px or full HD.
• Stabilize the camera. Use a tripod or stabilizer to improve the quality of your shots. 
• Have good lighting. Create the video in a well-lit environment so that potential buyers can see your print clearly.

For more information, see Etsy’s guide on how to add a listing video.

4. Sell smart using the print-on-demand business model

The greatest benefit of Print on Demand is its convenience. As an automated fulfillment model, it lets you avoid inventory costs, storage fees, and shipping logistics when selling physical prints.

At Printify, our Print Providers handle fulfillment while you focus on the creative work.

Apart from Etsy listing fees, Printify lets you add as many different products to your Etsy shop as you want without any additional investment.

5. Engage with your target audience

Building meaningful customer relationships helps drive engagement, improve traffic, and keep customers coming back – equating to more sales.

After identifying your customers and what type of content they like, create and align your strategies to engage with them through your social media, content, and emails.

Explore these tips to build and maintain a good relationship with your customers:

• Thank buyers for their purchases. Show gratitude by leaving a short thank-you note for your customers. On Etsy, head to Shop Manager, Settings, then Info and Appearance. Scroll down until you see the Message to Buyers field.
• Advertise yourself. Your shop’s About Me section is a great place for promoting relevant marketing channels like your own website, blog, and social media.
• Interact with your customers. Respond quickly to your followers and build hype around your print store through discounts and promotions.

If done well, these methods will influence your buyers and help spread the word about your Etsy business.