Advanced – Printify https://printify.com Make it. Your way. Print on Demand and eCommerce solutions. Mon, 02 Jun 2025 09:49:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://printify.com/wp-content/uploads/2024/10/Printify-Green-Favicon-96x96.png Advanced – Printify https://printify.com 32 32 How to use AI in eCommerce: Tools, tips, and tech explained https://printify.com/blog/ai-in-ecommerce/ Mon, 02 Jun 2025 05:43:10 +0000 https://printify.com/?p=189435 We've selected ten applications of AI in eCommerce. You'll discover that applying affordable solutions to every kind of business is possible, improving efficiency, customer satisfaction, and profitability.

The post How to use AI in eCommerce: Tools, tips, and tech explained appeared first on Printify.

]]>

Your business, your way – sell with Printify

Artificial intelligence is on the rise, and online businesses that don’t embrace it risk falling behind. The good news? AI is more accessible than ever, with affordable – even free – tools available for companies of all sizes.

In this guide, we’ll show you how to use AI in eCommerce with ten practical examples and tool suggestions. From improving efficiency to increasing customer satisfaction and profits, these solutions are designed to deliver real results.

Types of AI technologies for eCommerce

To unlock the potential of AI eCommerce, it’s important to understand the core technologies powering the tools you’ll be using. Let’s break down the four main types of AI technology and how each one creates business value across the eCommerce industry.

Natural language processing (NLP)

Natural language processing is the foundation of human-AI communication, allowing machines to understand and respond to text or voice in a way that feels intuitive. For eCommerce companies, this means better customer interactions – whether through chatbots, virtual assistants, or AI-powered search functions.

When an online shopper types “black hoodie under $40” or asks a voice assistant for size options, NLP AI helps decode the intent and deliver relevant results. This leads to a faster, more seamless customer experience – and ultimately, higher conversion rates.

Where it helps: Chatbots, voice commerce, review monitoring, automated FAQs, customer support.

Generative AI

Generative AI in eCommerce is a game-changer for productivity. It automates tasks like writing product descriptions, creating social media posts, and designing ads – saving time while ensuring consistency across your marketing strategy. This technology can also create visuals and videos, helping eCommerce retailers enhance their product listings and captivate potential customers with compelling content. 

Where it helps: Automated content creation, image generation, ad copy, email marketing, listing optimization.

Machine learning (ML)

Machine learning is at the core of most AI tools used in eCommerce. It enables deep data analysis, identifies patterns in purchase history, and learns from past customer behavior. Over time, ML algorithms improve their predictions, offering personalized recommendations, pricing optimization, and smarter inventory decisions.

ML also drives big data insights, improving customer engagement, boosting sales, and streamlining backend operations. 

Where it helps: Recommendation engines, fraud detection, churn prediction, automated discounts, and demand forecasting.

Deep learning

A more advanced form of ML, deep learning uses multi-layered AI algorithms to process massive volumes of consumer data, often mimicking how the human brain works. This is especially useful for recognizing images, interpreting tone in customer feedback, and detecting patterns in human behavior.

In the eCommerce sector, deep learning powers AI tools like visual search, where users can upload an image and instantly find a product match. It also drives high-performing voice assistants and predictive analytics used to improve the online shopping experience.

Where it helps: Visual search engines, sentiment analysis, voice commerce, product tagging, predictions for logistics, and historical sales data.

Why it’s worth using AI in eCommerce

A woman typing on a keyboard.

Successful eCommerce platforms like Amazon and Shopify have embraced and developed artificial intelligence across many areas of their business. Tools like Amazon Lex, AWS, and Shopify Magic enhance the customer experience, enable smarter user targeting, and improve product selection.  

By analyzing big data and using machine learning, artificial intelligence helps eCommerce businesses increase profits while delivering a smoother, more personalized online shopping experience.

Expert tip

Tap into the power of AI for precise market research tailored to your eCommerce business. Extract valuable customer insights through AI sentiment analysis to enhance decision-making and product selection. 

Ultimately, leveraging AI streamlines operations, increases profitability, and ensures sustainable growth by aligning your offerings with market demands and optimizing customer satisfaction.


Simon Bacher, CEO and Co-Founder at Ling

These are some of the main benefits of artificial intelligence in eCommerce: 

  • Machine learning.
    ML is the computing field dedicated to developing systems that adapt without requiring explicit instructions and additional programming.

These systems use algorithms and statistical models that analyze massive data and generate patterns. ML systems have broad applications, including in the eCommerce industry.

  • Seamless automation.
    One of artificial intelligence’s primary goals and benefits is to perform tasks with minimal human intervention, with the same or improved quality.

For example, routine tasks for an online business. Having automated, low-level customer support, product recommendations, or sending emails can free up time to dedicate to other tasks.  

  • Efficient targeting and advertising.
    AI improves customer data analysis – including purchase history – to deliver more precise, personalized advertising. As a result, customers see ads that align with their interests, leading to stronger engagement and increased revenue.
  • More effective sales process.
    Beyond analyzing customer preferences and online browsing habits, AI powers automated communication through email marketing and channels like chatbots.

This includes follow-up emails, survey invitations, and reminders for abandoned carts – increasing data collection, improving the sales process, and giving your business a competitive advantage.

  • Customer retention and satisfaction.
    As personalized experience become more accurate and relevant, customers are more likely to respond positively by purchasing products that meet their needs and solve real problems.  

Make it happen today!

10 Ways to use artificial intelligence in eCommerce

Here are ten of the most practical and promising AI use cases in eCommerce. Many tools combine multiple AI technologies to deliver better functionality, from personalized recommendations to pricing optimization.

Some solutions are still evolving and may take time to become accessible to smaller eCommerce businesses. And because AI in eCommerce is advancing so fast, tools and use cases continue to shift and expand. 

To explore the latest AI tools, we recommend FutureTools – a directory where you can search by use case, pricing, and even find tools that integrate with Google.

1. Pricing optimization

AI in eCommerce enables dynamic pricing strategies that adjust prices in real time based on consumer demand, supply, and historical data. These AI tools help eCommerce websites decide which products to discount, when, and by how much – leading to a more efficient sales process and better margins.

While major eCommerce retailers like Amazon already rely heavily on pricing optimization, affordable options for smaller sellers are still emerging. Here are a few providers offering dynamic pricing technology:

  • Accenture – Pricing per consultation. 
  • Omnia Retail – Free trial; pricing available upon consultation.
  • Stackline – Pricing available upon consultation.

2. Chatbots and virtual assistants

Chatbots and virtual assistants use natural language processing (NLP) to interpret online shoppers’ questions and respond in real time. While they can’t fully replace human support, they handle routine tasks efficiently – saving time and improving customer interactions.

Used wisely, these AI-powered tools enhance existing support systems by answering common questions and allowing your team to focus on more complex issues. For best results, implement them as part of an omnichannel enhanced customer service strategy.

Popular tools include:

  • SnapCall – From $249/month for advanced AI-powered support.
  • ChatHub – A freemium option that connects with multiple chatbots like ChatGPT, Claude, Bard, and Bing.

By integrating AI in eCommerce, these tools can help improve customer interactions and reduce response times.

3. Product recommendations

Product recommendations based on customer behavior are one of the most common eCommerce features using artificial intelligence. It’s everywhere, from Amazon and eBay to Etsy and Starbucks.

Many eCommerce platforms and website builders offer plugins that deliver personalized recommendations based on past customer behavior, browsing history, and product descriptions. The quality of these suggestions depends on the strength of the machine learning algorithms behind them.

The goal is to deliver an enhanced customer experience while increasing the accuracy of marketing campaigns and streamlining the sales process.

Sellers on marketplaces like Amazon or eBay benefit from built-in tools, but independent eCommerce websites can also access AI-powered recommendation tools through apps and plugins.

Some of the best Shopify plugins for product recommendations using AI include: 

WooCommerce store owners can benefit from many AI plugins with free plans or requiring only one payment. Some of the best-rated options include: 

4. Fraud detection and prevention

Online interactions are increasingly vulnerable to fraud, which led to $44 billion in losses worldwide in 2024. Fraudsters are constantly changing their tactics, making detection an ongoing challenge.  

Machine learning algorithms are the ideal countermeasure. They can significantly reduce financial losses by analyzing millions of transactions in real time, quickly identifying suspicious patterns, and adapting to new fraud strategies.

ML can catch anomalies that would take humans much longer to spot – like attempts to enter invalid postal addresses, which may signal identity theft or redirected orders aimed at stealing personal data. 

Implementing AI tools also helps detect phishing attacks, payment fraud, document forgery, fake reviews, and even ad fraud. 

While companies like Amazon use their own built-in systems to avoid fake reviews, smaller businesses can turn to tools like Fakespot – a free Chrome extension that specializes in detecting fake reviews and scams across several marketplaces.

Some AI-powered tools for fraud prevention include Nethone, Integral Ad Science, or ZenGRC

While some of these systems may be costly for small businesses, investing in a strong fraud prevention strategy early can save far more in the long run.

5. Customer segmentation

Customer segmentation groups people by traits like behavior, demographics, or preferences. AI-powered eCommerce tools use machine learning to analyze customer data, spot market trends, and improve over time. Advanced systems apply NLP and sentiment analysis to refine targeting and messaging. 

The result? Smarter product recommendations, more relevant content, and a personalized shopping experience that increases customer satisfaction and loyalty.

Google Analytics and Trends are the most popular tools that provide advanced insights. Zigpoll also helps generate customer insights by organizing surveys and analyzing responses on its platform.

6. Inventory management

AI-powered inventory management helps eCommerce businesses balance stock based on sales trends, historical data, and projected demand, reducing waste and avoiding shortages. 

Unlike traditional methods, which rely on manual tracking, AI systems automate the process and run continuously. With smart logistics and warehouse robotics, businesses can analyze data, manage stock more efficiently, and respond to supply chain issues faster

Amazon sellers from Australia, New Zealand, and the United States can use Intellify’s AWS Solutions, which provide consulting services.

There are solutions for all budgets, including: 

7. Supply chain optimization

Supply chain optimization goes hand-in-hand with inventory management, using AI tools and machine learning for demand forecasting and early issue detection. The supply chain connects every step of production and delivery, and managing it means balancing factors like customer demand and capacity. 

With enough data, AI can make smarter, faster predictions. Many eCommerce platforms, including tools like Fishbowl, combine inventory and supply chain features to improve speed, accuracy, and operational efficiency.

8. Visual search and image recognition

Visual search uses AI systems to let users search with images instead of text – perfect for moments when you don’t know a product name, but know what it looks like. 

Shoppers often screenshot items from social media, then use visual search to find similar products online. AI algorithms analyze pixels, shapes, colors, and patterns, matching them to items in your catalog. As these AI systems train on larger datasets and apply deep learning, visual search becomes more accurate, offering a more intuitive online shopping experience and increasing customer loyalty.

This technology is powered by machine learning and image recognition, with major tools including: 

eCommerce retailers, like Amazon (StyleSnap), Cyder, Aliexpress, and ASOS, also use this technology. 

Another example is Printify’s AI Image Generator – an OpenAI-powered tool that lets users create unique, high-quality designs for print-on-demand products by simply entering descriptive text prompts.

Integrated directly into Printify’s Product Creator, it allows merchants to generate custom artwork in various styles, such as anime, line art, or 3D modeling, and apply it to items like t-shirts, mugs, and posters without needing external design software.

9. Sentiment analysis

Sentiment analysis (or emotion AI) uses artificial intelligence to detect emotions in written text. It identifies if customer feedback is positive, neutral, or negative. For eCommerce businesses, these tools scan reviews, surveys, emails, and social posts to label them as positive, neutral, or negative. This data helps brands improve customer satisfaction, fine-tune messaging, and even predict churn before it happens.

Tools like Medallia, Brandwatch, and Social Searcher analyze reviews, social posts, and surveys, providing actionable insights to guide marketing campaigns and boost customer engagement. Pricing varies greatly, and most services offer some sort of free trial.

10. Voice commerce

Voice commerce is where voice tech meets eCommerce. Think Alexa, Siri, or Google Assistant helping customers shop using their voice. These tools use natural language processing (NLP) and AI-generated content to interpret commands and guide the purchase process hands-free.

Still growing, voice commerce taps into several technologies, from synthetic media to natural language generation. Big-name brands like Starbucks and The North Face have already launched successful voice-enabled experiences.

Here’s how it works: 

First, voice is converted to text. Then, NLP analyzes customer intent and suggests products based on purchase history, behavior, or preferences, offering a personalized shopping experience.

Beyond convenience, voice biometrics can be a game-changer for accessibility and may help boost conversion rates. Some platforms even use voice biometrics for secure payments. One of the strongest examples of AI in eCommerce is Amazon, which uses artificial intelligence for personalized recommendations, voice shopping via Alexa, and smart inventory management.

That said, AI-powered voice tools raise privacy concerns, especially around customer data collection. So while voice commerce is promising, it’s still evolving, and worth watching as AI in eCommerce continues to grow. Companies like Just Call offer AI voice assistants with pricing available on consultation.

New to eCommerce? Start with Printify

A smiling man sitting in bed with a laptop on his lap, and a “Positive mindset” hoodie next to it.

If you’re just starting your eCommerce business, Printify makes it easy to create and sell custom products across popular platforms. There’s no need to worry about logistics – we handle the production and shipping for you. Plus, you’ll have 24/7 merchant support and our commitment to quality every step of the way.

FAQ

Artificial intelligence in eCommerce is used to improve everything from customer experience to backend operations. AI tools help automate routine tasks, offer personalized recommendations, optimize pricing, manage inventory, analyze customer data, and even generate product descriptions. These solutions enable eCommerce businesses to make faster, data-driven decisions that boost sales and increase customer satisfaction.

The global AI in eCommerce market is rapidly growing and expected to reach over $16.8 billion by 2030, driven by demand for automation, customer personalization, and improved shopping experiences. As more eCommerce companies adopt AI integration, the market continues expanding across regions and business sizes.

Today, over 75% of marketers use AI software to enhance campaigns and improve performance. In eCommerce, AI tools help analyze consumer data, predict market trends, and personalize content, leading to stronger conversion rates and increased customer loyalty.

To summarize

You’ve learned some of the best uses of AI in the eCommerce industry. AI in eCommerce supports smarter, faster growth by enabling data-driven decision making based on customer behavior, purchase history, and real-time market trends. This can help increase consumer satisfaction and develop a more efficient sales process.

Keep up to date and make the most of your website builder or marketplace. AI isn’t a passing trend – it’s here to stay, and learning to use it is part of staying competitive.

Make it happen today!

The post How to use AI in eCommerce: Tools, tips, and tech explained appeared first on Printify.

]]>
Logo digitizing for embroidery: How to make embroidery files https://printify.com/blog/logo-digitizing-for-embroidery/ Wed, 19 Mar 2025 08:00:00 +0000 https://printify.com/?p=183917 Everything about machine embroidery, including the technical nitty-gritty, like thread colors, satin stitches, and what a maximum stitch length even is.

The post Logo digitizing for embroidery: How to make embroidery files appeared first on Printify.

]]>

Create custom designs that sell

Bring a touch of elegance to your brand by transforming your designs through logo digitizing for embroidery.

Give your products a high-quality, professional look that stands out and tap into the $3.2 billion global embroidery market, which is expected to double by 2032.

In this article, you’ll learn everything about machine embroidery and its technical aspects, like file formats, satin stitches, and thread colors.

Key takeaways

  • Understand the basics: Logo digitizing for embroidery involves converting your design into a stitch file that embroidery machines can read.
  • Choose the right tools: Use dedicated embroidery digitizing software to create and optimize your logo design for stitching.
  • Pay attention to details: Look at proper stitch types, design dimensions, and thread colors for a professional and high-quality embroidered logo.
  • Test before final production: Create a sample of your embroidered logo to check for quality and make necessary adjustments before bulk production.
  • Leverage professional services: For a hassle-free experience, use Printify’s embroidery services, which include professional digitization and automated fulfillment.

What is logo digitization?

A person focused on a laptop, creating a logo design, with various design tools visible on the screen.

Embroidery digitization involves turning your image into a stitch file that embroidery machines can read.

A digitized design file shows the thread path a needle should take and gives the correct stitch types, colors, and angle at which you should position the threadwork.

When you upload the artwork to the machine, it translates the embroidery file into commands and sews your design onto the fabric – no need to stitch by hand.

How to digitize your logo for embroidery

Ready to customize your apparel with a logo? Unbox your new embroidery machine or explore our print-on-demand embroidery digitizing and fulfillment service for custom merchandise.

Regardless of the approach, learning how to digitize your own logo for embroidery will help you craft designs to give your brand a luxury advantage.

Follow these steps on how to digitize a logo for embroidery.

Step 1: Check file compatibility

Create your design for embroidery digitizing and prepare the digital file format. 

Make sure it’s compatible with the embroidery machine, which varies depending on the manufacturer. See the file specifications below.

Melco commercial embroidery machines

  • File Type Compatibility: OFM, DST, EXP

Tajima commercial embroidery machines

  • File Type Compatibility: DST, T01, T03, T04, T05

Barudan commercial embroidery machines

  • File Type Compatibility: U01, DSB, DSZ, T01, T03, T04, T05

Brother commercial embroidery machines

  • File Type Compatibility: PES, PEC, DST

Janome commercial embroidery machines

  • File Type Compatibility: JEF, JEF+, DST, SEW

If you use a JPG or PNG file, the machine’s software might not recognize it, as embroidery specs differ from regular print. You’ll need to convert it using embroidery digitizing software like Bernina or Wilcom, or use professional embroidery digitizing services.

Step 2: Download embroidery digitizing software and upload your designs

Start by creating your initial designs using free image editing software like Inkscape or Vectr. Illustrate your sketch, add details, crop out any blank space, and remove the background.

Use vector graphics for the best results, as you can easily scale and manipulate them without losing quality – giving you precise control over shapes and outlines.

Once your design is ready, upload it to embroidery digitizing software, such as Wilcom or Brother PE-Design. It will convert your image into a machine-ready embroidery file, configuring the right stitch types, the maximum stitch length, and color mapping for thread colors.

Step 3: Set design size and dimensions

Make sure your design size and intricacy are feasible for threading.

Consider the product you want to customize with machine embroidery – whether hats, t-shirts, bags, or hoodies.

Note the size and dimension limitations of the item’s design area, as this will guide the machine’s embroidery software during stitching.

Stick with simple design elements, clean vector lines, and clear lettering when digitizing a logo for embroidery. Too many intricate details may look messy and lose its shape once embroidered on a garment.

Quick tip

Adjust your design for different product types and embroidery areas. The smaller the size, the less detail you can add to your logo design. Also, the colors in your design must match the thread colors available in the embroidery machine.

Step 4: Select your stitch type and direction

The stitch type and direction can make or break your design. Each stitch type creates a different textured appearance.

The straight stitch

Also known as the running stitch, this foundational stitch type outlines designs and adds fine details.

Repeating stitches in the same spot will create thick lines, while placing multiple straight stitches close together at varying angles achieves curved shapes.

The fill stitch

Also called the tatami stitch or ceding stitch, fill stitches use alternating lines in a close stitch pattern to fill large blocks of color, giving the design a woven appearance.

The fill stitch will form the base of your design, providing structural integrity to make your logo look uniform and adhere to the fabric.

The satin stitch

Also known as the damask stitch, satin stitching is a dense and flat stitch technique that completely covers the embroidery area. 

Due to the longer thread length, satin stitches are responsible for the shiny appearance that makes embroidery look so attractive as a luxury item.

Step 5: Pick your embroidery thread colors

A woman examines various paint samples displayed on a store wall, contemplating her color choices for a project.

Select thread colors that closely match your digitized logo and avoid gradients altogether, as embroidery works best with solid colors.

Your design color choices should match those available in the embroidery machine. Testing a small sample can help confirm that your chosen colors translate well to the fabric.

Step 6: Transfer the file to the embroidery machine

After settling all the details of your embroidery file, including the final size and stitch direction, the logo digitization process is complete.

Save your embroidery file type in the correct format and transfer it to the embroidery machine via WiFi or USB cable to start the embroidery process.

Step 7: Prepare the embroidery machine and position the fabric

Familiarize yourself with the embroidery machine’s hardware and software. 

Once you’re comfortable with the equipment, follow these steps:

  1. Prepare the machine: Place your machine in a comfortable work area and follow the set-up instructions.
  2. Position the fabric: Align the garment correctly with your design.
  3. Select the colors: Thread the colors that match your logo design.
  4. Choose the right needle: Find the appropriate needle type and size for the fabric.
  5. Secure the fabric: Place the fabric securely in the embroidery hoop to prevent fabric shifting during the stitching process.

Step 8: Make a sample of your embroidered logo

Creating samples of your logo will help evaluate the accuracy of your embroidery file and digitizing process.

Check the stitch quality, dimensional depth, colors, embroidery design size, and overall look of the finished piece.

If necessary, re-digitize the image for embroidery to adjust the parameters.

Step 9: Start embroidering your products

Now that you know how to digitize embroidery designs – it’s time to bring it to life.

With your digitized file ready to go, start producing your products in bulk and stitch your creativity into profit.

What are the types of commercial embroidery?

A clothing manufacturing machine operating in a factory, producing garments on an assembly line.

Commercial embroidery is a growing industry that’s perfect to tap into. 

Here are various embroidery types to explore:

  • Flat embroidery: Applied directly onto a flat surface, like a t-shirt or hat, without any extra materials. It’s one of the most common machine embroidery types.
  • 3D puff embroidery: Uses foam or padding beneath the stitching to create a raised, three-dimensional effect for a textured look, especially on hats.
  • Appliqué and patch embroidery: Appliqué attaches intricate patches of different shapes and sizes to form a design, while patch embroidery applies entire custom patches directly to the fabric.
  • Sequin embroidery: Uses tiny, flat sequins to outline and change the design’s pattern, adding a subtle sparkle to the embroidery.
  • Chenille embroidery: Uses soft, fuzzy yarn to create a textured, three-dimensional design, often for a retro or vintage look.

FAQ

Digitize your logo using embroidery software like Hatch or Brother PE-Design. They let you configure the dimensions and stitching for your design and convert your logo into a stitch file. Alternatively, use a professional digitizing service like the one available at Printify.

Convert a logo to an embroidery file independently with both free and paid software. Alternatively, outsourcing the task can cost anywhere between $5 to $100, depending on the design complexity.

Brother PE-Design and Hatch are both beginner-friendly embroidery digitizing software. However, the easiest way to get your logo and text embroidered is by using a professional embroidery digitizer service like Printify to avoid the hassle of at-home digitization.

Many companies offer digitization services, but we recommend opting for an all-in-one solution like Printify for a seamless experience. We’ll digitize your logo and handle the entire embroidery process, so you’ll get a perfect stitch every time.

Conclusion

From design prep to machine setup, logo digitizing for embroidery converts your design into stitch-ready files, perfect for adding a textured element to your products.

While digitizing logos yourself is useful, outsourcing to a service like Printify saves time and achieves a professional quality each time, regardless of the stitch or fabric type. 

That way, you get expert digitizing, premium materials, and a seamless production process – making it easier to bring your embroidered designs to life.

Expand Your Embroidery Business With Printify

The post Logo digitizing for embroidery: How to make embroidery files appeared first on Printify.

]]>
WooCommerce vs Shopify: Which is best for your online store? https://printify.com/blog/woocommerce-vs-shopify/ Mon, 17 Feb 2025 10:28:00 +0000 https://printify.com/?p=69504 WooCommerce vs Shopify: Which is best for your online store? We'll explore both, guiding you toward making an informed decision.

The post WooCommerce vs Shopify: Which is best for your online store? appeared first on Printify.

]]>

Printify + your favorite platform = more sales!

The WooCommerce vs Shopify decision is a big one for anyone launching an online store. Both platforms offer powerful features, but which one truly fits your business? We’re breaking down pricing, customization, scalability, payment options, and more to help you choose.

Shopify vs WooCommerce: General overview

Let’s look at the foundational differences and key strengths of Shopify, an eCommerce platform, and WooCommerce, a WordPress plugin.

Shopify store overview

Shopify is an all-in-one eCommerce platform for creating, managing, and scaling online stores. It offers a range of tools and services, plus thousands of apps for customization and streamlining operations.

Pricing
  • Shopify Basic plan. $39 per month or $29 if paid annually.
  • Shopify plan. $105 per month or $79 if paid annually.
  • Shopify Advanced plan. $399 per month or $299 if paid annually.
  • Hosting
  • Hosted platform.
  • Pros
  • Easy to set up and use with plenty of Shopify themes.
  • 24/7 customer support.
  • SEO (search engine optimization) and marketing tools.
  • Access to the Shopify app store with thousands of extensions.
  • Cons
  • Subscription and transaction fees.
  • Customization is limited.
  • Best for
  • Both beginner and advanced sellers looking for a quick and easy hosted eCommerce platform.
  • WooCommerce store overview

    WooCommerce is an open-source plugin for WordPress that transforms your website into a fully customizable eCommerce platform. Use it to build and manage your online store using a content management system (CMS).

    Pricing
  • Free, but a WooCommerce store needs hosting and a domain name.
  • These costs start at $2.99 per month, depending on the provider.
  • Hosting
  • You need your own web hosting provider and domain name.
  • Pros
  • Full ownership of the eCommerce store.
  • Unlimited customization options, plugins, and themes in WordPress.
  • Enhanced security.
  • Easy inventory management.
  • Cons
  • No merchant support.
  • Steep learning curve.
  • Maintenance can be challenging.
  • Best for
  • Tech-savvy users.
  • Advanced sellers.
  • WordPress vs Shopify for eCommerce

    Let’s examine the core features and capabilities that set Shopify and WooCommerce apart from other eCommerce platforms.

    Features and functionalities

    WooCommerce offers extensive customization through coding and many extensions and themes. This makes it perfect for businesses seeking a highly customized online store, though it requires more technical know-how for setup and management. 

    Although WooCommerce is free to use, there are some costs for hosting and security.

    Shopify simplifies creating and managing an online store with its intuitive interface and comprehensive basic built-in features. These include hosting, security, and various payment gateways. It’s suitable if you want easy and quick setup and are willing to compromise on extensive customization options. 

    While the platform streamlines the process of launching and maintaining an eCommerce site, its convenience comes with a monthly price tag and expenses for advanced features, Shopify apps, and transaction fees.

    Ease of use

    A woman seated at a table, focused on her laptop, engaged in work or study.

    WooCommerce requires WordPress knowledge, web hosting, and HTML/CSS for deep customization, so its usability depends on your technical skills.

    The setup process involves:

    • Installing the WooCommerce plugin on a WordPress site.
    • Configuring settings.
    • Customizing the store’s appearance, which can be complex for beginners without web development experience.

    Shopify, on the other hand, is more beginner-friendly, letting you set up and manage your online business with minimal technical knowledge. Its drag-and-drop functionality and pre-designed templates make it quick and easy to set up a store without any coding. 

    Shopify’s all-in-one platform includes hosting, security, and payment integration, simplifying eCommerce. However, it might be beneficial to get familiar with Shopify’s Liquid templating language for advanced customization beyond the provided themes and settings.

    Customization options

    WooCommerce leverages WordPress’s versatility, offering access to various themes and extensions for tailoring your store’s design and functionality.  Apply and customize themes and integrate plugins through WordPress’s editor. Those with the skills can use PHP, HTML, and CSS to design their storefronts.

    Create a truly unique online store with this open-source platform’s features for intricate adjustments and additions.

    Shopify simplifies customization with its theme-based approach. Through its online editor, it provides a collection of adjustable templates. Users can easily select and customize themes using the intuitive drag-and-drop interface.

    Note

    Both WooCommerce and Shopify let you change the template without starting the website over from scratch, unlike other eCommerce platforms and website builders like Wix and Squarespace.

    While Shopify offers less flexibility than WooCommerce, it has enough customization features to satisfy most users’ needs. 

    Shopify’s Liquid language allows for advanced changes, though this requires some technical knowledge. The platform’s app store offers even more customization options with store enhancements and add-ons.

    Pricing

    Unlike Shopify, WooCommerce is a free plugin for WordPress sites. However, running a store includes costs for web hosting, domain registration, and any premium themes or extensions

    A reliable hosting provider’s price can vary from a few dollars to over a hundred monthly depending on the provider and package. While WooCommerce doesn’t charge fees, payment gateways might.

    Shopify offers a three-day free trial. Plans range from $39-$399 per month or $29-$299 if paid yearly. Each one provides different features and credit card transaction rates.

    Shopify charges transaction fees if you’re not using Shopify Payments, and costs can also increase with premium themes or apps.

    WooCommerce is more cost-effective due to its low entry price, especially for those already using WordPress.

    Inventory management

    With WooCommerce, you can add and manage inventory directly through the WordPress dashboard. Merchants can add products individually with detailed customization options for each item, including variations and pricing. 

    The platform supports CSV file uploads for bulk import, making adding large numbers of products at once easier. WooCommerce extensions available for importing products from other popular eCommerce platforms. However, the ease of use and effectiveness can vary depending on the tool and source platform.

    Shopify simplifies inventory management by offering a built-in CSV importer for bulk uploads and directly integrates with several other services and marketplaces for importing products.

    Shopify’s dashboard and detailed product pages make manual and bulk inventory management efficient. It caters well to businesses looking for a straightforward approach to eCommerce operations.

    So who wins this round, Shopify or WooCommerce? It is a draw.

    Payment gateways

    A visual guide illustrating steps to enhance the security of your online store effectively.

    Both Shopify and WooCommerce offer extensive payment method support, ensure secure transactions, and are PCI compliant.

    WooCommerce has its own payment solution – WooPayments. Easily manage payments directly within the WordPress dashboard, streamlining the process for eCommerce stores. This simplifies transactions and includes options for handling subscriptions and recurring payments.

    WooCommerce Payments is available in 38 countries and it continues to expand. It primarily supports markets in the United States, Canada, the United Kingdom, Australia, and Europe. 

    A WooCommerce store outside these regions must integrate with a third-party payment gateway. The platform supports many through extensions, including popular services like PayPal, Stripe, and Square. 

    The WooCommerce payment gateway is extremely secure, adhering to compliance standards for the payment card industry (PCI). Still, your overall site security depends on the hosting setup and the security practices of selected extensions.

    Shopify streamlines payment setup via Shopify Payments. It provides an easy and secure way to accept various payment methods without additional transaction fees from Shopify. 

    Shopify Payments is available in over 20 countries, including the US, Canada, the UK, and Australia. 

    For businesses looking to offer more payment options, Shopify supports numerous third-party payment gateways. The platform maintains a high level of security, is PCI compliant, and ensures that all transactions are secure.

    Third-party integrations

    WooCommerce benefits from being part of the versatile WordPress community, which offers thousands of plugins. 

    Notable integrations include Mailchimp for email marketing campaigns, Rank Math and Yoast for SEO, and Zapier for connecting WooCommerce with numerous applications to automate workflows.

    For Print on Demand (POD) WooCommerce users can integrate with Printify for streamlined listing and order management. Dropshippers can use plugins like WooDropship or AliDropship.

    Shopify’s app store features over 6,000 apps, including Klaviyo for marketing, Google Analytics for performance tracking, and customer support via Zendesk. 

    Its ecosystem is also well-equipped for POD, integrating with Printify for easy product design and fulfillment, product import, and order automation. 

    Shopify’s app collections and WooCommerce’s extension library offer powerful tools. However, WooCommerce demands a more hands-on approach to customization and integration, catering to those who prefer complete control over their eCommerce platform’s capabilities.

    So which is better for third-party integrations, WooCommerce or Shopify? Both support an extensive array of integrations, apps, and extensions, catering to various aspects of eCommerce, from marketing and SEO to accounting and shipping.

    Security

    WooCommerce, running on a WordPress website, provides customizable levels of security. Store owners are responsible for implementing these measures, including regularly updating the WooCommerce plugin, WordPress core, and other extensions or themes to protect against vulnerabilities.

    Tip

    To safeguard transaction data, WooCommerce recommends encrypting data with an SSL certificate and configuring secure payment processors that comply with PCI standards.

    The plugin’s flexibility means you can enhance security through various extensions to prevent hacks, data breaches, and malware.

    Shopify, as a hosted platform, provides strong security features without requiring manual updates or maintenance from the store owner. It ensures all stores use an SSL certificate for secure data transmission and is PCI compliant by default, handling all aspects of payment security. 

    Shopify’s controlled environment offers advanced security measures like regular automated security updates and state-of-the-art server protection. It’s a secure option for an eCommerce business prioritizing customer data protection and transaction security with minimal setup.

    Shopify wins this round as it automates all security measures.

    Scalability

    WooCommerce provides the flexibility needed for online store expansion but requires technical management as it grows. Increasing traffic might mean moving to better hosting, which increases costs. 

    Adding new features through WooCommerce extension can complicate maintenance and affect performance without careful management. Despite these challenges, WooCommerce’s customization options make it a strong choice for scaling.

    Shopify offers an easier scaling route with tiered plans that include more features and analytics as you grow. Yet, the simplicity of Shopify scaling can lead to higher costs for advanced plans and additional apps. Its customization limits could also restrict your store’s unique touch.

    WooCommerce stands out for scalability due to its vast customization options through WooCommerce extensions and the ability to adapt the store as it grows. This makes it the best option for businesses aiming for long-term growth and a tailored online presence.

    Analytics

    A person is holding a tablet displaying a detailed graph, illustrating data trends and analysis.

    WooCommerce offers analytics through its built-in dashboard and the integration of external tools like Google Analytics. The dashboard provides basic insights into sales, orders, and customer data and offers straightforward tracking of performance metrics. 

    More advanced metrics require integrating Google Analytics with an extension like Monster Insights.

    Shopify includes basic analytics directly within its platform, but advanced analytics and custom reporting require the Advanced Shopify plan. 

    The Shopify dashboard offers comprehensive insights into sales trends, customer behavior, and site performance without the need for external tools.

    For a more detailed analysis, Shopify also supports Google Analytics integration.

    Shopify has a slight advantage. Its built-in analytics tools are quite straightforward, making it easy for store owners to monitor their growth and optimize based on data-driven insights. Compared to WooCommerce, Shopify is also less reliant on external applications.

    SEO

    WooCommerce benefits from WordPress’s strong SEO capabilities with built-in features such as customizable URLs, meta titles, and descriptions. This makes optimizing your product pages and content for search engines easy. 

    The wide range of WordPress SEO plugins, like Rank Math and Yoast SEO, further enhances this platform’s ability to tailor SEO strategies. You’ll have many tools for keyword optimization, readability checks, and sitemap submissions.

    Shopify also prioritizes SEO within its platform, including basic built-in features for editing meta titles and descriptions, generating sitemaps, and creating search-friendly URLs. 

    Shopify’s SEO is streamlined compared to WooCommerce’s extensive customization options, covering the essential aspects for effective optimization. 

    The platform’s simplicity in managing SEO settings directly through the dashboard makes it easy for those without extensive SEO knowledge. This way, beginners can implement key SEO practices to improve their store’s online visibility.

    WooCommerce wins this round. Built for WordPress, the platform offers extensive SEO customization with advanced plugins. You have detailed control over meta tags and sitemaps and greater flexibility than Shopify’s simpler, built-in SEO features.

    Marketing tools

    WooCommerce integrates seamlessly with many marketing extensions, such as Yoast SEO, Mailchimp, and HubSpot. 

    These tools provide top-notch marketing strategies, from personalized email campaigns to data-driven suggestions – essential for attracting traffic and boosting conversions. 

    Your marketing success with WooCommerce depends on which plugins you choose.

    Shopify’s built-in marketing tools include Shopify Email for campaigns, integration with social media platforms for direct selling, and features for creating targeted ads and discounts. The platform simplifies managing marketing activities, offering a straightforward way to implement and analyze various strategies. 

    Shopify provides a straightforward path to driving traffic and increasing conversions, especially for those with limited marketing or technical backgrounds.

    Shopify has the lead. Even though WooCommerce’s marketing potential is limitless and both platforms are compatible with the same main marketing tools, Shopify’s integrations and built-in features are more straightforward.

    Customer support

    The official WooCommerce website provides support through extensive articles and tutorials for setup, customization, and troubleshooting. 

    While direct support is limited for the free plugin, you can find assistance from community forums where developers and users share solutions. For more in-depth support, WooCommerce offers a paid service for users of their hosted services, including direct email support.

    Shopify, in contrast, offers a more comprehensive structure, including 24/7 support via email, live chat, and phone, making it easier for users to get immediate help. 

    In addition to direct support, Shopify provides a wealth of documentation, tutorials, and online courses through the Shopify Academy. Community forums also serve as a valuable resource for advice and solutions from other merchants and experts.

    Shopify’s overall customer support is more accessible and varied than that of WooCommerce.

    In short

    ShopifyWoo
    Features and functionalities
    Ease of use
    Customization options
    Pricing and costs
    Inventory management
    Payment gateways
    Third-party integrations
    Security
    Scalability
    Analytics
    SEO
    Marketing tools
    Customer support

    Which eCommerce platform should you pick when selling with POD?

    A woman stands in front of a desk cluttered with boxes and a laptop, engaged in her work environment.

    Launching a POD business? Choose Printify and select the best eCommerce integration for your business.

    • WooCommerce. Offers extensive control and customization for your store. It integrates well with Printify, but setting up and connecting requires technical know-how. The upside? Getting your own WooCommerce hosting can lead to long-term cost savings compared to Shopify.
    • Shopify. Known for its easy-to-use interface and seamless Printify integration, publishing products and managing orders is a breeze. However, Shopify’s subscription fees might be a consideration for budget-conscious entrepreneurs.

    Ultimately, the choice when comparing Shopify to WooCommerce for POD depends on your technical comfort level and budget.

    WooCommerce vs Shopify: FAQ

    Shopify is intuitive, easy to set up, and offers robust customer support. It is ideal for those who prefer convenience and a quick start without deep technical involvement.

    WooCommerce, being open-source, provides more customization and flexibility suited for those with technical know-how or specific requirements. It’s cost-effective if you’re already on WordPress but requires additional fees for hosting and security. 

    Shopify is better for simplicity and support, while WooCommerce excels in customization and control. Your decision should reflect your business priorities and technical comfort.

    Pros:

    • Highly customizable and flexible, offering extensive control over your store.
    • Access to a vast range of extensions and WooCommerce themes.
    • Cost-effective setup since it’s free to use (excluding hosting and additional plugins).

    Cons:

    • Requires technical knowledge for setup and management.
    • Costs can increase with premium plugins, themes, and hosting.
    • Security and maintenance largely depend on the user, requiring ongoing attention.
    • Performance can vary based on hosting quality and site optimization.

    WooCommerce is free to install as a WordPress plugin with eCommerce functionality. But it’s not entirely free – since it requires a WordPress site, which needs hosting and a domain name. 

    Additionally, expenses can accumulate with premium WooCommerce themes and specialized WordPress plugins for extended functionalities. Payment processors might also charge transaction fees.

    A website builder is a tool for creating websites easily without coding knowledge. It offers drag-and-drop interfaces and pre-designed templates, simplifying web design and making it ideal for beginners. 

    A content management system (CMS) provides a more comprehensive framework for managing digital content and creating websites. It offers greater flexibility and customization options but may require some technical understanding. CMS provides more control over your site’s structure, functionality, and content management.

    The best platform for an eCommerce store depends on your specific needs, technical skills, and business goals.

    Shopify stands out for beginners and those seeking an all-in-one eCommerce solution with ease of use, robust support, and scalability. 

    WooCommerce is ideal if you’re already comfortable with WordPress, prefer extensive customization and control, and are ready to handle hosting and security. 

    Additionally, website builders such as Wix and Squarespace offer intuitive interfaces for those prioritizing design and simplicity. Marketplaces like Etsy and eBay are ideal for sellers looking for an established audience without needing website management.

    Summary

    In the WooCommerce vs Shopify battle, it all comes down to your vibe and goals. Want full control and endless customization? Woo is your ride-or-die. Prefer an all-in-one, no-fuss setup? Shopify’s got your back. Either way, power up your store with Printify – because killer products and effortless fulfillment make any eCommerce journey smoother.

    Make it your way!

    The post WooCommerce vs Shopify: Which is best for your online store? appeared first on Printify.

    ]]>
    How to design a website: 7 steps to make your first sale (2025) https://printify.com/blog/how-to-design-a-website/ Tue, 26 Nov 2024 09:58:00 +0000 https://printify.com/?p=84262 What are the best practices for designing a website when building an online store? Let's dive into this topic with an expert

    The post How to design a website: 7 steps to make your first sale (2025) appeared first on Printify.

    ]]>

    Sell custom products with Printify

    Your website is key to making that first sale in the eCommerce market. With the right approach, you can create a site that not only looks great but also drives revenue.

    Whether you’re building an online store, a portfolio website, event pages, or a blog page, we’ve got you covered. In this article, we’ll show you how to design a website that grabs your audience’s attention and turns visitors into paying customers.

    Disclaimer

    This post may contain affiliate links, which means we may earn a commission if you make a purchase through those links. This comes at no additional cost to you.

    Key takeaways

    • Make a plan, set goals, define your audience, and research competitors before you start building a website.
    • Choose the right platform based on your needs and experience – whether a website builder like Shopify or a self-hosted option like WooCommerce.
    • Develop a clear website structure with a cohesive homepage design, clear brand identity, and smooth navigation.
    • Optimize your content for search engines (SEO) and make sure your website is responsive across all devices to enhance the user experience.
    • Regularly test your site’s performance and make adjustments to improve user engagement and conversions.

    1. Start with planning

    A woman sitting at a desk and taking notes.

    Before jumping into web design, start with a solid plan to lay the groundwork for your website’s success.

    From identifying your goals to understanding your audience and competitors, these steps will guide your design process and help you create a fantastic website.

    Tip

    Check out our blog for a deep dive into defining your niche.

    Consider the target audience

    Identify your ideal site visitors. Knowing their preferences, interests, and behaviors will help you choose the right website elements.

    For example:

    • Younger audiences respond well to visually dynamic sites with social proof, like embedded social media feeds and testimonials. Use bold colors, engaging visuals, and interactive features like live chat to keep them interested.
    • Professionals prefer clean, organized layouts with easy access to product or service information. Include concise headings, case studies, and an FAQ section for quick browsing.
    • Older visitors appreciate simplicity. Use larger fonts, high-contrast colors, and a clear, straightforward layout with prominent calls-to-action.

    Set goals and research competitors

    Do you want to generate leads, boost sales, or build brand awareness? Identifying your goals is crucial when learning how to design a web page. Align website elements like CTAs, product pages, and content with your website’s purpose. 

    Additionally, look at competitors to see what they’re doing right and where they fall short. Improve your own site visitors’ experience based on these findings and stand out by offering something different.

    2. Choose a website platform

    A man sitting on a couch with a laptop on his lap, working.

    There are two main paths to begin the development process for designing your own website – using a website builder or opting for self-hosted web hosting. Both are great solutions but cater to different needs depending on your experience.

    Website building platforms

    Website builders are perfect for beginners. They simplify the design process with a drag-and-drop interface, pre-designed templates, and built-in features that make it easy to get started without coding knowledge

    Let’s take a look at some of the most popular options:

    • Shopify. Focused on eCommerce, it offers all the tools you need to start and grow an online store, from payment gateways to an extensive app marketplace. Monthly fees start at $39/month, with additional costs for third-party apps.
    Tip

    Learn more about how to make money with Shopify.

    • Wix. Ideal for small businesses and beginners, this user-friendly platform has a comprehensive drag-and-drop editor for building professional websites quickly. Plans start from $36/month, and you may require additional apps to scale.
    Tip

    Explore how to create a Wix website on our blog.

    • Squarespace. Perfect for creatives with a digital portfolio and small businesses prioritizing design. Its templates are visually stunning but may lack more advanced eCommerce features. Squarespace eCommerce plans start from $36/month.
    • BigCommerce. Designed for businesses ready to scale with tools for large catalogs and omnichannel selling. It has a steeper learning curve and can get pricey as you scale. Plans start from $39/month.

    Self-hosted websites

    Opt for a self-hosted site if you want complete control over the website’s design and functionality. We don’t recommend it for beginners as this approach requires some technical or coding knowledge.

    Get a hosting plan, a content management system (CMS), and a domain name. You may also need to purchase plug-ins for advanced functionality.

    Hosting costs around $3-10/month, starting at $2.49/month with Hostinger. Web hosts may offer customer support, but many self-hosted site owners turn to community forums for help.

    • WooCommerce. A free open-source plug-in for the WordPress CMS boasting over 4,6 million online stores. The go-to platform for developers and blog websites, it gives you full development control and endless customization options but requires more technical expertise.
    • PrestaShop. Free, open-source, and ideal for businesses with complex site requirements. However, it comes with a steep learning curve, and expenses can add up with hosting and add-ons. Its hosted plan costs €24/month for additional support.

    3. Outline your website structure

    A drawing of a website structure.

    This is one of the most crucial steps to building a website. A well-organized, easy-to-navigate, and professional-looking page will keep visitors engaged and create a seamless user experience. To avoid driving customers away with cluttered visual content, outline a clear website structure from the homepage to your About page.

    Elements like a search bar and clear menu items will help visitors easily find what they need. That way, they can get to know your brand and take the desired action.

    Homepage structure

    Your homepage is the first opportunity to make a great impression. With 94% of first impressions being based on design, it’s crucial to present information clearly and with stunning visuals:

    • Value proposition. Communicate what your business website offers right away. Let visitors know why your product stands out.
    • Easy navigation. A simple, top-level navigation bar helps visitors move through your site with ease. Keep categories clear and concise to avoid overwhelming users.
    • Call-to-action (CTA). Place an engaging CTA like Shop the Sale or Learn More above the fold (the area visible without scrolling) to prompt visitors to take action right away.

    The rest of your homepage should flow logically, guiding visitors through additional details about your products or services as they scroll.

    The general structure for other pages

    Maintain a consistent, intuitive layout throughout each website page for a smooth user experience. Key components include:

    • Organized content. Break down complex information into digestible sections with clear headers.
    • Consistent navigation.  Keep your navigation the same across every page so users can easily browse the site.
    • Logical flow. Lead visitors through your site with a clear path, from product pages to checkout. Consider adding breadcrumbs so visitors can always locate where they are on your site.
    Tip

    Check our article on WooCommerce SEO and explore the best plug-ins for adding breadcrumbs to your website.

    Show your branding

    Two displays with website design in the process.

    Incorporating your brand identity throughout your website enhances its visual elements and builds trust and recognition. Your brand identity should be present in the following design elements:

    • Color scheme. Choose colors that reflect your brand’s personality and use them consistently across every page.
    • Web typography. Select fonts that align with your brand’s style and make sure they are easy to read.
    • Logo placement. Place your logo prominently at the top of each page to reinforce brand recognition.

    Brand identity is more than just looks – it’s how users connect with your business. When you integrate your branding into website elements, you create a memorable, unified experience for visitors.

    4. Add website content

    A desktop computer with a website on the screen.

    It’s time to bring your website to life with exciting, unique and branded content that keeps visitors engaged. From must-have pages to SEO, we break down how to create a seamless website experience.

    Must-have web pages

    Every great website shares a few essentials, and it all starts with the right pages. These must-haves will guide visitors smoothly through your site while keeping them eager to explore more.

    1. Home

    Your homepage should grab attention immediately with a bold header, eye-catching images, and a clear CTA. Introduce your business and products with visually appealing sections and informative copy to encourage exploration.

    1. Products

    Showcase what you offer by describing each product or service clearly, emphasizing its benefits. Clearly list prices or provide an easy way for visitors to request a quote. If you run an eCommerce store, include a search function to help users quickly find what they need.

    1. About 

    The About page gives visitors insight into your brand. Keep the content customer-focused while sharing your mission and values. Describe how your products benefit the audience and differentiate yourself from competitors.

    1. Contact

    Make it easy for visitors to reach out. Include multiple contact details, such as a business email address or phone number. A contact form is excellent for visitors to get in touch directly from the website.

    1. Privacy Policy

    If your website collects personal data like names, email addresses, or payment information, you are legally required to have a privacy policy. Use clear, easy-to-understand language to explain how you collect, store, and use customer data.

    1. Terms and Conditions

    This is a good way to protect your business from disputes. It sets ground rules for how visitors interact with your website and can help prevent legal issues related to your services, like refunds or cancellations.

    Keep search engine optimization in mind

    SEO makes your website visible to search engines like Google and helps your site rank higher when people search for terms related to your business.

    It involves strategically using keywords in your website’s content, creating high-quality pages, and making your website user-friendly.

    Good SEO practices include making sure your site:

    • Loads quickly
    • Works well on mobile devices
    • Is easy to navigate

    These factors not only improve the user experience but also influence your site’s visibility on search engines. With the right SEO strategy, you’ll attract more targeted visitors and increase your chances of converting them into customers.

    Tip

    Use Google Keyword Planner to discover relevant keywords, Yoast SEO to optimize content on WooCommerce and Shopify, and Ahrefs for comprehensive SEO analysis.

    These tools help streamline keyword research, track performance, and refine SEO efforts to attract more targeted visitors and increase conversions.

    5. Ensure responsive web design

    A website opened on multiple devices to show that it’s responsive.

    A responsive website automatically adjusts to fit any screen size, whether a phone, tablet, or desktop. With over 50% of global website traffic coming from mobile devices​, making your website responsive and mobile-friendly is non-negotiable.

    Here’s why having a responsive website is important:

    1. Increases mobile traffic. Use responsive website builders and design tools like Bootstrap or Foundation, which offer flexible templates that adapt to any screen. They make it easier to create a seamless interface without coding.
    2. Lower maintenance. Responsive templates save time and effort, as you’ll only have to update one version of your site. Website builders like Wix and Squarespace offer features that automatically adapt to different screens.
    3. Better user experience. Responsive sites prevent issues like cluttered text or distorted images on smaller screens. Keep your site looking sharp and guarantee fast load times by using image compression tools like TinyPNG or ImageOptim.
    4. Improves SEO. Google favors responsive websites because they enhance the user experience. Use Google’s Developer Tools or BrowserStack to preview your site on various devices and fix any display issues before launch.

    6. Test everything before launching

    Before going live, thoroughly test your website and make sure everything runs smoothly. Here’s a quick checklist of key areas to focus on before launching and promoting your site:

    • Functionality. Check that all links, forms, and buttons work properly and lead visitors to the right pages.
    • Speed. With at least 40% of users abandoning sites that take more than three seconds to load, make sure your site is optimized for speed.
    • Responsiveness. Test your website on both desktop and mobile. Verify that it looks great, functions well, and provides a seamless user experience.
    Tip

    Leverage Google PageSpeed Insights to analyze your site’s speed and Responsive Design Checker to see how your site performs across various devices.

    7. Monitor and improve

    A man sitting at a desk and looking at a laptop screen, wearing headphones.

    Once your website is live, monitor its performance and continuously improve it using insights from website analytics tools.

    Most website platforms come with built-in performance dashboards or easily connect with analytic plug-ins. You can also integrate additional tools like Google Analytics and MonsterInsights for more detailed data.

    Focus on key metrics like:

    • Top-performing pages. Identify which pages are getting the most traffic and pinpoint why. Apply these strategies and elements across the site architecture.
    • Bounce rates and session duration. Pay attention to where users leave and how long they stay on your site. If website visitors aren’t sticking around, it might signal the need for better web content or more intuitive navigation.
    • Conversion rates. See how effective your CTAs are. Running A/B tests on buttons, page layouts, or product displays can help optimize performance. Consider adding personalized CTAs, which can boost conversions by up to 42%.​

    Start an online business with Printify

    A woman sitting at a bench in a park, working on her laptop.

    Ready to turn your website into a business? Printify makes it easy to create custom products without upfront costs or inventory. Here’s how to start an online business with Printify in just a few steps:

    1. Sign up

    Create your free Printify account.

    2. Select a product

    Go to our Catalog and choose from over 1,000 customizable products and more than 80 global Print Providers. Then, click Start designing.

    3. Apply your design

    Upload your designs or create new visuals from scratch with our AI-powered Product Creator. Preview realistic mockups and use the images on your new website.

    Don’t forget about your product titles and descriptions and adjust your profit margins and prices. Depending on the sales platform, you may also need to set up shipping profiles.

    4. Sell online

    Integrate your Printify account with your website. Sync with Shopify, BigCommerce, Wix, Squarepace, WooCommerce, PrestaShop, or your own standalone Printify Pop-up Store.

    Publish products from your Printify account, and they will sync automatically to your chosen platform – it’s that easy!

    5. Let Printify do the rest

    Our network will print, pack, and ship your custom products directly to customers. That frees up your time to focus on creating new products, designing your site, and promoting your brand with a solid content marketing strategy.

    Start a business online and sell with Printify now

    FAQ

    The first steps to designing a website are setting clear goals and understanding your target audience. From there, decide whether you’ll use a website builder (like Shopify or Wix) or a self-hosted platform (like WordPress with WooCommerce).

    Then, structure your site with web pages like Home, About, and Shop. Add content, optimize for both users and search engines, and make sure your website is responsive across all devices.

    The cost of designing a professional-looking website varies depending on the platform you choose and the complexity of your website development. For example:

    • Shopify: Starts at $39/month for its basic plan.
    • Wix: Starts at $36/month for small businesses.
    • WooCommerce or PrestaShop: Free to use, but you’ll need to cover hosting fees, which typically range from $3 to $10/month.
    • Printify Pop-Up Store: Completely free with a Printify account.

    Platforms like Wix, Squarespace, or Shopify let you have a standard site up and running within a day or two, even without a professional designer.

    Customized or complex eCommerce sites built on self-hosted platforms and content management systems like WooCommerce and PrestaShop can take weeks to several months, depending on design, functionality, and content needs. Hiring a website designer can speed up this process.

    The number of pages your website needs depends on your business goals. A standard website typically includes:

    • A homepage to introduce your brand
    • A Product or Service page to showcase your offerings
    • An About page to tell your story
    • A Contact page to make it easy for a site visitor to reach you

    Beyond that, a Blog or FAQ section helps engage visitors and improve SEO. Be careful not to have too many pages, as this may slow down your website and negatively impact the visitor experience.

    To summarize

    You don’t need to be a web designer to build a professional-looking site that converts. Create a stunning, user-friendly site that engages visitors and turns them into loyal customers by choosing the right platform and optimizing your website’s pages.

    Use your site as a dynamic tool for growth – regularly refine its branded content and design based on user feedback. With the right strategies, your website can be a valuable source of income for selling custom products.

    The post How to design a website: 7 steps to make your first sale (2025) appeared first on Printify.

    ]]>
    How to start an Instagram t-shirt business: Full guide (2025) https://printify.com/blog/instagram-t-shirt-business/ https://printify.com/blog/instagram-t-shirt-business/#comments Sun, 20 Oct 2024 12:12:00 +0000 https://printify.com/?p=154147 This article will cover all the steps you need to take to start an Instagram t-shirt business. We’ll give you tips on promoting your store and getting people interested.

    The post How to start an Instagram t-shirt business: Full guide (2025) appeared first on Printify.

    ]]>

    Your business, your way – sell with Printify

    Today, when you meet someone new, you’re most likely to connect via Instagram – it seems like virtually everyone is there. And for this reason, it’s an excellent platform for selling t-shirts, especially with its Instagram Shopping feature. It has a huge audience, and it’s easy to track your sales. 

    However, your Instagram t-shirt business might take some effort since the app is already loaded with goods to buy.

    This article will cover all the steps you need to take to start an Instagram t-shirt business that sells real products. We’ll also give tips on promoting your store and getting people interested in buying from you.

    Is it worth starting a t-shirt business on Instagram?

    Is It Worth Starting a T-Shirt Business on Instagram

    Instagram is a goldmine for inspiration and a great way to reach a large audience. With around 2 billion active users and full-fledged influencers, it’s an excellent platform for t-shirt brands to reach new horizons and interested buyers. 

    You can turn an Instagram page into an eCommerce success with good visuals, quality content, and some hashtags here and there.

    As the fourth most popular social media platform, Instagram is integral to setting and discovering the latest trends and must-have products. With so many users viewing your merchandise and clickable links in Stories, Instagram allows you to send potential buyers straight to your store page.

    Start an online t-shirt business with Printify

    One of the easiest ways to start an Instagram t-shirt business is by signing up with Printify. Printify offers various t-shirts for men, women, and kids, as well as over 1,000 other custom products to create and sell on your Instagram feed and beyond.

    The beauty of Printify’s business model – print-on-demand dropshipping – is that you only need to come up with great t-shirt designs and market your products. Printify will do the rest – production, fulfillment, packaging, and shipping to your customers.

    Besides, with Printify, you can not only sell your t-shirts but also create a t-shirt design in our easy-to-use Product Creator (formerly Mockup Generator).

    Make it happen today!

    How to sell t-shirts on instagram: Complete guide (2024)

    If you’re new to selling products on Instagram and Facebook, the process can seem intimidating. But it doesn’t have to be! This guide will give you all the information you need to launch a successful shirt design business.

    Prepare for take off

    Prepare for Take Off
    1. Select a niche and define your target audience

    Before you start creating your store, it’s important to think about what niche you’re going to sell in. What do people want? What are their pain points, and how can you solve them with a t-shirt?

    Selecting a profitable niche and clearly understanding your target audience are the most important parts of launching an online t-shirt business. Check this article to learn more about profitable niches and how to find yours.

    1. Have clear goals and set KPIs

    Once you have a niche and target audience, it’s time to set goals. What will your business do? How will it make money? This is where you need to define your store’s KPIs. A KPI (key performance indicator) is a metric that measures how well your business is performing. It’ll help you see if your actions are working and ensure you’re on track with your goals.

    Set goals for the first year. You don’t want to set unrealistic goals for your first year and then get disappointed when you can’t meet them. Make sure that the goals are realistic, achievable, and measurable.

    This will help you know what to focus on and how to measure your success. You should have a general idea of what your store will look like, but don’t try and create everything in one day. Instead, take it one step at a time; start small and build up until you get bigger than expected.

    1. Be sure to have a distinct brand

    Once you have your goals and KPIs set, it’s time to start building your brand. Your brand should have a personality and tone of voice. This will help you define your niche as well as your target audience. For example, if you’re starting a clothing store for plus-size women, it’s important to know that they’re looking for items that make them feel good about themselves and their bodies.

    There’s a general rule called the four V’s of branding:

    • Visual: How does your brand look? What colors, fonts, photos, and videos are you using on your website and social media?
    • Verbal: What are customers saying about your brand? Are they talking about how great or poor quality the print on your shirts is?
    • Verification: What kind of content do you produce that helps build customer trust?
    • Value proposition: What exactly are you offering customers that makes buying from you worth their time and money? For example, suppose your business is a t-shirt brand. Then, you could use the four V’s of branding to explain that your company has an eye-catching logo, offers high-quality products at affordable prices, creates engaging social media content, and influences marketing campaigns.

    Setup Instagram shopping

    How to start an Instagram t-shirt business: Full guide ([bp_year]) 1
    1. Make sure that selling on Instagram is right for you

    Instagram Shopping is a great way to make money with your Instagram account. However, it’s important that you make the right decisions and set things up correctly before you begin selling on Instagram. Make sure that this is a good fit for your brand:

    • Your business needs to have its own website. Your Instagram shop must feature product listings that can be bought directly from your company’s website, and you must represent the shop or website linked to the specified URL.
    • To ensure that you sell only eligible items and adhere to Instagram’s policies, including their commerce policies, terms of use, community guidelines, and more, review their Commerce Eligibility Requirements.
    • Make sure your business is located in a supported market.
    • Set up a Business Manager account to open a store in Commerce Manager. There you can manage your ad accounts, pages, and the people who have access to them.
    1. Change your Instagram account to a business account
    Change Your Instagram Account to a Business Account

    Once you’ve decided you want to sell on Instagram, the next step is to change your personal account into an Instagram business account. This allows you to link it with other platforms such as Shopify or WooCommerce, so when a customer purchases something from your website, they’re automatically tagged in their Instagram Stories as having bought from you.

    An Instagram business account will also allow you access to features like insights and analytics and add information and a shopping bag icon.

    1. Connect with an existing eCommerce platform

    Instagram integrates with eCommerce platforms like Shopify, BigCommerce, Magento, WooCommerce, Zentail, CommerceHub, and others.

    You can add goods to your catalog in Commerce Manager if they’re hosted on a partner platform that integrates with Facebook. Following that, you may keep maintaining items on your partner platform, and updates will sync automatically to the Commerce Manager.

    Once your catalog has items, you can start selling from an online store in Commerce Manager or create ads that include your products in Facebook Ads Manager.

    1. Select a sales channel

    Once you’ve set up your account, you need to select a sales channel – whether the only place you sell is Instagram, a Facebook business page, or both social media platforms. Setting up a Facebook business page and linking your Instagram account to it is a great way to cross-promote and sell t-shirts to your audience.

    1. Select a Checkout Method

    There are three checkout methods for your Instagram t-shirt business:

    • Checkout with Facebook or Instagram (only available in the US)
    • Checkout on another website
    • Checkout in DMs
    1. Add products

    There are two ways of adding t-shirts and other products to your brand new Instagram t-shirt business:

    • Link to an existing product catalog. Choose a Shopify or other eCommerce catalog. Open your business profile in the Instagram app and go to Settings. There, tap Business > Shopping, and confirm your Facebook account. Choose the product catalog to connect and tap Done.
    • Create a new catalog. Go to your shop and tap the menu in the upper right corner. Tap Manage products > Add new. Add an image of the product, create a description (be as thorough as possible to help your customers find your t-shirts better), then tap Save.
    1. Submit for review and wait for approval

    Now, all you have to do is wait for Instagram to review and approve your products. After that, they’ll appear in your Instagram profile.

    Now it’s time to market your store

    1. Prepare a content plan

    To ensure your Instagram t-shirt business is bringing in what you hope, it’s crucial to have a content plan. Posting haphazardly will only get you so far. Plan your content calendar, so you know what you’re posting daily. 

    A content calendar is your roadmap to help you meet your t-shirt sales goals, set dates for campaigns, and plan engagement posts. You don’t have to sell in every post – add some inspirational, educational, and motivational content, too.

    In the content calendar, mark on which days you’re going to promote your products, which days are days for your best Instagram Stories showing off your products, and on which days you’re going to post other types of content.

    1. Select appropriate hashtags
    Select Appropriate Hashtags

    When creating Instagram posts and Stories, your photo captions should contain hashtags. You can even create a unique hashtag for your brand.

    A metadata tag that begins with the symbol # is known as a hashtag. Hashtags are a type of user-generated tagging used on social media to facilitate cross-referencing information by topic or theme.

    Hashtags are essential for growing your Instagram audience, gaining more reach, and increasing sales. When you add hashtags to the post, it will show on the page for that hashtag. Adding hashtags to Stories will also show on the appropriate hashtag page.

    If you’re having trouble coming up with hashtags, use hashtag generators like Display Purposes to ease the process.

    1. Create a free giveaway

    People. Love. Free. Stuff. Organizing a t-shirt giveaway is one of the most effective ways of bringing in Instagram followers. To get the maximum out of it, ask your participants to not only like the post but also reshare it to their Instagram Stories, tag friends in the comments section, and even mention their favorite product.

    For full transparency, thoroughly describe the t-shirt giveaway details and provide the following information:

    After your giveaway concludes, contact your winner in direct messages to find out their location, size, etc., to ship them your awesome t-shirt with a beautiful print that they will hopefully flaunt in their Instagram Stories, thus getting your brand out there.

    1. Engage with influencers and affiliate marketers
    Engage With Influencers and Affiliate Marketers

    Consider adding influencer marketing to your t-shirt business marketing campaign, as influencer marketing is still going strong. In 2023, 63% of marketers plan to increase their influence marketing budget – that’s how effective it is! Let’s be honest – most of us have bought something off of Instagram recently just because someone we like has worn it oh so beautifully on their Instagram profile.

    One more marketing strategy for boosting sales is affiliate marketing. Affiliate marketing is a marketing strategy where content creators earn a commission by promoting a product – in this case, custom t-shirts, by using an affiliate link that they add to their website or social network.

    A popular way of sharing affiliate links is through Instagram Stories. When a person clicks the link and makes a purchase, the content publisher earns a commission of every such purchase.

    1. Start an Instagram ad campaign

    If you wish to offer custom t-shirts on Instagram, it’s not enough to just post pretty pictures with your t-shirt designs. Organic reach today is as rare as unfiltered selfies – Instagram’s algorithms are kinder to those who pay, and that’s where Instagram ad campaigns come in.

    Instagram ads look like regular posts that you can see all over the Instagram app – on your timeline as photos and videos, in Stories and Reels. What sets them apart from regular posts is the “Sponsored” tag above every post, plus a call-to-action (CTA) button that nudges people to Buy Now or Learn More.

    1. Engage with your community

    Be a t-shirt brand that actively engages with its followers. Respond to user comments, and repost their posts and Stories – user-generated content

    Ready to start selling t-shirts on Instagram?

    Virtually anyone with an internet connection can start an Instagram t-shirt business. And thanks to the Instagram Shopping feature and print-on-demand companies like Printify, it’s super easy and doesn’t require huge investments.

    Printify provides all the information and tools necessary to launch a successful business – from a t-shirt design tool to easy integrations with eCommerce marketplaces and platforms to 24/7 merchant support.

    And Instagram, well, there are more than a billion people on it, which means there’s a place for every niche, every design idea, and price category imaginable. Setting up a store is easy as long as you follow all the steps and guidelines.

    We have now given you the information and tools. Required of you are creative ideas and a little bit of patience. Setting everything up takes the most time, but once done – it’s smooth sailing. Keep adding new shirts to your Instagram profile, create a marketing strategy and content plan and sell away!

    The post How to start an Instagram t-shirt business: Full guide (2025) appeared first on Printify.

    ]]>
    https://printify.com/blog/instagram-t-shirt-business/feed/ 1
    How to sell Spotify merch using Print on Demand and Shopify (2025) https://printify.com/blog/spotify-merch/ Fri, 11 Oct 2024 13:20:00 +0000 https://printify.com/?p=149964 With the power of Print on Demand, anyone can design, create, and sell their merch on Spotify without upfront costs, inventory, and logistical troubles.

    The post How to sell Spotify merch using Print on Demand and Shopify (2025) appeared first on Printify.

    ]]>

    Printify + your favorite platform = more sales!

    Spotify merch is an effective way to unlock a new revenue stream, gain a wider audience, and foster customer loyalty.

    As eCommerce continues to thrive, it’s a promising business opportunity for Spotify artists and podcasters.

    While it may seem a bit tricky at first, it’s much easier than you think with our easy-to-follow guide.

    With the power of Print on Demand, anyone can design, create, and sell their merch on Spotify without upfront costs, inventory, and logistical troubles.

    In this article, we’ll show you how to add merch to Spotify by:

    • Using Printify’s print-on-demand service
    • Connecting a Shopify store to Printify
    • Publishing merch to Spotify and featuring it on your profile page
    • Tagging merch to music releases

    How to make money on Spotify?

    How to sell Spotify merch using Print on Demand and Shopify ([bp_year]) 2

    Over 456 million active users worldwide use Spotify to stream, discover, and share music and podcasts every month.

    In addition, if approached strategically, it’s also an excellent way for artists and podcasters to earn additional income.

    Music streams

    If you’re an artist, you’ll earn money from each Spotify stream of your music. Typically, artists make between $0.003 and $0.005 per stream. It depends on various factors, like the distribution’s location, the listeners’ country, and their Spotify account plan.

    Podcasts

    Podcasters on Spotify don’t earn money per stream. They use other methods to monetize a podcast, like sponsorships, advertising, affiliate programs, donations, selling merchandise, or offering subscriptions.

    Learn seven ways how to monetize a podcast by reading our article.

    Selling Spotify merchandise

    Fandom isn’t only about passively listening to music and content. It’s also about interacting with your favorite artists and creators and showing support by buying their merchandise.

    If you’re an artist or podcaster, use Spotify to display, promote, and sell your merchandise. Dedicated fans purchase anything – t-shirts, hoodies, posters, vinyl albums, and other memorabilia that feature your art, designs, or logo.

    Use the Spotify x Shopify integration and Printify’s print-on-demand service to quickly and easily add products to the Spotify artist profile.

    Read on, and you’ll know how to unlock a new revenue stream and connect with your fans on another level.

    Quick tip

    Whether you want to create fan, band, or podcast merch, our Merch Maker allows you to do so without any upfront costs, hassle, or headaches.

    How to sell merch on spotify in 8 easy steps

    How to sell Spotify merch using Print on Demand and Shopify ([bp_year]) 3

    First, set up a Shopify store – anyone can do it without much effort.

    Our article on how to sell on Shopify provides all the information you need to launch a successful online store.

    • How to pick a Shopify plan
    • Getting a domain name
    • Naming a store
    • Choosing a theme
    • Navigating the Shopify admin panel

    Then, move on to these next steps.

    Step 1: Create a Printify account

    Signing up for a free Printify account only takes a minute. You’ll get instant access to over 1,000 high-quality products, like shirts, hoodies, mugs, and posters. Customize them to your heart’s content.

    Step 2: Design products with our free Merch Maker

    Browse our Catalog, find a product you like, and start customizing it in the Product Creator (formerly Mockup Generator). It’s our user-friendly merch maker that quickly creates various realistic mockups of your designs. Use them as visuals in your Spotify profile.

    How to sell Spotify merch using Print on Demand and Shopify ([bp_year]) 4

    Add art, text, logo, or a combination of these, creating unique merchandise that’s sure to stand out.

    Step 3: Connect your Shopify online store to Printify

    Connect either through the Shopify app or from your Printify account. Go to the Shopify App Store and install the Printify app.

    How to sell Spotify merch using Print on Demand and Shopify ([bp_year]) 5

    In our Help Center, you’ll find a step-by-step guide on integrating a Shopify store with Printify.

    Step 4: Publish your products to Shopify

    After successfully integrating with Printify, do the following:

    • Select your favorite product mockups
    • Edit the title
    • Write a description
    • Choose a title image and color

    When done, click Publish.

    How to sell Spotify merch using Print on Demand and Shopify ([bp_year]) 6

    When the first order comes in, we’ll do all the heavy lifting for you – printing, packaging, and shipping directly to your customer’s doorstep.

    Step 5: Connect your Shopify store to Spotify for artists

    Now, install the Spotify for Artists app from the Shopify App Store.

    How to sell Spotify merch using Print on Demand and Shopify ([bp_year]) 7
    How to sell Spotify merch using Print on Demand and Shopify ([bp_year]) 8

    Or, follow the instructions below.

    • Log in to artists.spotify.com
    • Go to Profile
    • Click Merch
    • Click Log in to Shopify
    • Insert your Shopify store URL and click Link Shop

    Log in to Shopify and follow their setup instructions. Add your Spotify for Artists sales channel, accept the terms of service, and link your store to the artist.

    Step 6: Publish merch to Spotify

    It’s time to publish your merch to your Spotify artist profile.

    Here’s how to do it:

    • Log in to your Shopify store
    • Go to Products
    • Select a product

    Click on the three dots and select Add available channel(s).

    How to sell Spotify merch using Print on Demand and Shopify ([bp_year]) 9
    • Make sure Spotify for Artists is checked, and click Make products available.
    How to sell Spotify merch using Print on Demand and Shopify ([bp_year]) 10

    Check the products you’ve published by going to the Product status in the Spotify for Artists app in Shopify and click Manage availability.

    Note

    You can publish up to 250 products to your Shopify for Artists account and feature three on your Shopify artist profile.

    Step 7: Feature merch on your Spotify profile

    When your merch is live on Spotify, choose three items to display on your artist profile.

    • Log in to artists.spotify.com
    • Go to Profile
    • Click Merch
    • Click Manage item on the item you want to feature
    • Click the checkbox next to Feature on profile
    • Click Done

    Your merch will appear on your Spotify profile in the order you add it. Remove existing ones to feature a different item at any time.

    How to sell Spotify merch using Print on Demand and Shopify ([bp_year]) 11

    Step 8: Tag merch to your music releases

    When your merch is published, tag it to albums, EPs, or singles. This way, you’re helping Spotify display your products on the release page and in the marketing they do for your release.

    • Log in to artists.spotify.com
    • Go to your Profile page
    • Click Merch
    • Click Manage item on the product you want to tag
    • Use the search bar to find the release you want to tag
    • Click Done

    If needed, remove it by selecting Manage item and clicking the X next to the release name.

    Start selling merch to your Spotify listeners today!

    Why should artists sell merch on Spotify?

    How to sell Spotify merch using Print on Demand and Shopify ([bp_year]) 12

    Let’s say a successful creator earns $0.005 per stream. To make $90they’ll need 18,000 people to listen to their song. If they sell Spotify merch with Printify, they only need to sell five t-shirts to earn the same amount.

    quick breakdown of how it works:

    • An artist sold a t-shirt for $30
    • Then paid $12 for its production
    • Profit: $18
    Quick tip

    Print on Demand is for everyone – streamers, influencers, artists, and digital entrepreneurs. Whether you want to sell gamer merchTikToker merchYouTuber merch, or NFT merch, the Printify Catalog has products for every audience.

    Tips and tricks for increasing Spotify merch sales

    How to sell Spotify merch using Print on Demand and Shopify ([bp_year]) 13

    While any artist can sell merch on Spotify, not everyone succeeds. Spotify did a Fan Study to find out how artists can attract the attention of their existing and potential fans. Here’s what they discovered.

    Timing is everything

    Merch trends follow the ebb and flow of seasons. T-shirt sales are 17.2% higher in August, outerwear sales are 25.5% higher in November and December, but vinyl albums see 29% higher sales in April and May.

    Quick tip

    Quick Tip

    In June, a band can increase their sales by offering pride merch.

    More releases, more clicks

    Artists and creators see a spike in merch clicks right after a new release. More than half of merch clicks come in the first 24 days after a release. Update the merch on your Spotify profile to get the most of this traffic.

    Stand out by adding color to your merch

    Spotify found that nearly 50% of all shirts stocked by artists are black. Add colorful merch to your profile to attract fans’ attention and outshine others.

    These seemingly small actions can make a big difference. After all, your fans are your potential customers – they’ll gladly support your music and buy custom band merch that resonates with them.

    Experts’s tips

    Use Google TrendsSemrush, or Ahrefs to check the popularity of your merch ideas.

    If you’d like to expand in other avenues, learning how to make money as an artist and how to sell art online is a great way to start.

    Why choose Printify for your Spotify merch?

    Printify’s got everything you need to sell merch on Spotify with less effort.

    No upfront costs

    Anyone can start selling without any upfront investment or inventory.

    Seamless Shopify integration

    Integrating a Shopify store is simple and hassle-free.

    Free design tool

    Create one-of-a-kind products quickly and easily with our user-friendly Product Creator.

    No logistical worries

    You sell – we’ll print, package, and ship the orders worldwide.

    Over 1,000 products

    The Printify Catalog offers various customizable, high-quality products – perfect for both band and company merch.

    Extensive network of print providers

    Access over 80 carefully-vetted print providers located worldwide.

    Start selling merch on Spotify with Printify

    Whatever you’re streaming, selling Spotify merch is a great way to make additional money. With the powerful combination of Spotify, Shopify, and Printify’s print-on-demand service, it’s easy to reach potential customers while they enjoy their favorite music.

    Here’s a quick recap of the steps you should take:

    1. Make a Printify account.
    2. Design merch with our user-friendly Product Creator.
    3. Connect your Shopify store to Printify.
    4. Publish merch to Shopify.
    5. Connect your Shopify store to Spotify for Artists.
    6. Publish merch to Spotify.
    7. Feature merch on your Spotify profile.
    8. Tag merch to your releases.

    Start selling merch to your Spotify listeners today!

    The post How to sell Spotify merch using Print on Demand and Shopify (2025) appeared first on Printify.

    ]]>
    28 Exclusive print-on-demand statistics you need to know for 2025 https://printify.com/blog/print-on-demand-statistics/ Sun, 06 Oct 2024 10:08:00 +0000 https://printify.com/?p=260436 Dive into 28 Printify statistics and print-on-demand trends to gain a strategic edge for your product, design, and marketing strategies in 2025.

    The post 28 Exclusive print-on-demand statistics you need to know for 2025 appeared first on Printify.

    ]]>

    In 2023, the print-on-demand (POD) industry hit an impressive $8.03 billion in market size, playing an important role in the steady growth of eCommerce.

    But how can you keep up with all this fast-paced development and innovation? How can you ensure your online store delivers all the latest must-haves and features?

    Picture this: A backstage pass to insider data and stats that could redefine the trajectory of your online business. Sounds impossible? Well, let us blow your mind!

    We’re bringing you a list of 28 exclusive POD statistics, insights, and trends, delving into customer preferences, emerging patterns, and technological advancements.

    This isn’t just industry chatter – these are findings based on our data. Get the inside scoop on what’s shaping the growth of eCommerce and make informed decisions for the future of your business.

    Print on Demand industry insights

    Let’s start off by looking at general data surrounding the print-on-demand market. From realistic sales expectations to the right mindset, these key insights will help you find the right approach for starting or scaling your online store.

    How long does it take to make $1K?

    • On average, sellers take 165 days to hit their first $1,000 in revenue. However, successful merchants have managed to reach $1K in less than 118 days.

    At first glance, this may seem a long time, but remember, some people give up before getting properly started. 

    And if we told you today that in under 4 months you could have a business that gives you $1000 a month, every month, risk free, and that this would grow, we think you’d be interested. So how can you  bask in eCommerce glory much sooner? Well with our proper guidelines, that’s how.

    How Long Does It Take to Make 1K

    Success doesn’t happen overnight but is achievable with patience, commitment – and the right tools. 

    That’s where our in-house statistics and data come in handy. This information lets you adjust your efforts and strategies to skyrocket sales and reach POD success in no time.

    How your efforts affect your Print on Demand business

    It’s no secret that you have to work hard to reach significant growth for your online business, but we’ve got some golden nuggets that will help you speed up the process and set the right mindset to thrive in the eCommerce industry. 

    First, look at disappointments as lessons. Not every product turns out to be a bestseller – and that’s okay. You have to embrace these little hiccups like a champ because our data shows that experimentation is key

    High-volume sellers have over 500 listings on average – with multiple items, designs, and variants. And our data shows that

    • They published approximately 67 new listings until they hit the 1K GMV.

    Try new products, test new graphics, and experiment with different sales tactics. Brainstorm new ideas, preferably late at night, with a nice beverage and lots of cheese. And, who knows, the boldest, most unusual thought might just be your next big win.

    And here’s another power move to try – publish frequently and a lot, especially when selling on marketplaces like Etsy and eBay, which are super competitive spaces. 

    • On average, top sellers publish ten new listings every week. You should aim to do the same, even if it’s just a slight tweak to a design or putting a design on a different product. 

    The more you bring to the table, the greater your shot at success. It’s like creating a buffet of unique products and designs, catering to the diverse tastes of online shoppers around the world. The more dishes you serve up, the more likely you are to give someone the meal of their dreams.

    Last but not least, don’t try to score big with a couple of over-priced items because our data tells us that’s not what successful merchants are doing.

    • There are no cash cows. The majority of successful merchants are making most of their revenue from 40% of their listings. The real magic is raking in profits with a bunch of well-priced listings.

    More listings mean more opportunities for sales. It’s not just about big-ticket items – it’s about creating a shopping experience where every wallet finds its perfect match.

    So, diversify your product range, set those prices right, and watch your online store thrive.

    Make t happen today!

    The print-on-demand industry offers a vast array of product sizes, colors, materials, and designs just waiting for your creative touch. With fashion trends and consumer whims changing every minute, let’s uncover what to sell and to whom.

    Top trends: picking color options for your products

    To our surprise, the single-color option reigns supreme among print-on-demand products.

    • Items with just one color choice are the stars of the show in both apparel and non-apparel categories.

    Why? The simplicity of just one color clicks with customers, making choices a breeze and decisions lightning-fast in specific market segments. Also, sometimes, one color is the only correct choice. Think black for Halloween or red for Valentine’s Day.

    • Our data tells us to go for black, white, sand, navy, and sport gray options for your single-color products if you want yours to be among the popular choices. (With black and white taking the lead in t-shirt sales worldwide).
    Top Selling Colors on T-shirts
    • For non-apparel products, it’s worth matching the seam color with the design – our data shows that it’s something customers appreciate.

    But if you’re a fan of colors and variety, don’t worry. There is still a demand for variation. Just remember that simplicity is key in all print-on-demand sales.

    • 1-5 is enough. Products offering 1-5 color options outshine those with over five color variations by a whopping 70%.

    A concise color palette isn’t just trendy – it’s a magnet for customer engagement and easy purchasing decisions. 

    • More than five color options are rarely a hit. Over half of non-apparel sales thrive on single-color products.
    Sales by Number of Color Options

    Don’t drown your customers in choices. Too many color options lead to decision paralysis and lost sales. Simplicity isn’t just a strategy – it’s the key that unlocks the door to your print-on-demand triumph.

    Top trends: picking size options for your products

    • Similar to colors, the solo-size choice is the winner in non-apparel categories, capturing a substantial 60% of eligible annual sales with items in home decor and mugs.

    The one-size-fits-all approach is convenient for print-on-demand businesses selling accessories and various knick-knacks. It makes sense – when buying a mug, do you want to consider the size? 

    But here’s the twist – it’s a bit different for apparel.

    Size matters more for apparel than it does for non-apparel categories. It’s not just about fitting in. It’s about standing out in rapidly changing fashion trends and product demand.

    • The most popular clothing items (hoodies, t-shirts, and sweatshirts) tend to offer a range of 6-8 size options from XS4XL. (With M, L, and XL being the most popular choices).

    Diversity and inclusivity are key players for success. Consider a well-balanced range of sizes for your apparel products to promote your online store as an all-inclusive solution for a global market.

    Design trends for eCommerce stores

    With so many design options, placements, and types, how do you know what to go for with your own product choices? Well, we have discovered the secrets that turn products into art and art into sales. Let’s take a look.

    When it comes to visuals, our print-on-demand statistics show a significant pattern.

    • In general, products with 1-2 design elements outperform all others. 

    An element is an image, text, or any other form of graphics. An image can of course be complex and intricate, but most are not, and our data suggests that simple sells.

    Data reveals that consumers appreciate clean designs on print-on-demand products, avoiding clusters of artwork on their items. 

    • Products rocking a single design element. Those dominate 56% of all eligible sales.
    • Closely followed by products with two design elements, claiming a significant 24% share of all sales.
    Sales by Number of Design Elements

    With new design software and advanced AI tools rapidly developing, deciding where to go with your artwork – from texts and patterns to abstract bursts of color – can be challenging. 

    Thankfully, we have some clues for success. Hold on to your pixels because the next Printify insight can be a game-changer for your design strategies and processes. 

    Who wins in the battle of text, pattern, or photo design?

    • Turns out that across both apparel and non-apparel categories, image elements are the dominant design feature.

    What does that mean for your store? The data suggests to focus your visuals around 1-2 images to offer sleek, simple, and clutter-free designs. But, as always, it’s about what makes sense to your niche. However, the numbers tell us that simpler usually does better, and that pictures often speak louder than words.

    Where and how do you create these top-selling visuals?

    • Most product bestsellers feature pre-designed images uploaded to our print-on-demand platform.

    That means successful merchants are often perfecting their artwork using tools like Canva or Adobe Photoshop to create one-of-a-kind high-quality designs that resonate with their target audience.

    However, if you don’t have the skills or time for that, try our beginner-friendly Product Creator. With a free Graphics Library, AI Image Generator, Text Editor, and Pattern Creation tool, it has everything you need to create top-notch images for your custom products.

    Pricing insights for business growth

    Let’s talk about prices. We’ve got some great insights into strategic product pricing and missed opportunities that could be just the missing piece that places your store among the top-earning ones.

    When to have high or low-profit margins according to data

    First, it’s important to understand that different products need different profit margins and pricing strategies. According to our data:

    • Non-clothing products tend to have a higher profit margin than apparel.

    This makes sense since little knick-knacks and home goods cost less to create, allowing you to make bigger profits. But what is an acceptable margin?

    • The average profit margin for top-selling products is 40-50%. For apparel, 40% is the go-to, while mugs, candles, and paper products can have 45%, 60%, and even up to 76% markups.
    Profit Margins Across Product Categories

    But that’s not all. While gathering this data, we spotted some golden opportunities that some of you have missed, underestimating specific products and prices consumers are willing to pay for them.

    In the meantime, don’t overestimate certain products, pricing them too high and missing out on potential sales.

    • Some products to consider for lower profit margins: 

    Navigate pricing strategies with precision, tailoring margins for each product type. Maximizing profits on strategic choices and avoiding overpricing pitfalls will set you on the path to eCommerce success.

    Insights for selling across global markets

    Insights for Selling Across Global Markets

    You need to adapt different strategies to conquer foreign markets, and our data is your guiding compass in this quest. 

    Let’s look at some valuable insights that can help you develop an effective game plan for selling globally, with a key focus on markets like Canada, Australia, the UK, Germany, as well as the biggest POD market out there – the United States.

    Universal factors across all markets

    While the Printify Catalog stores hundreds of clothing items to choose from, one beats them all in terms of sales and popularity across the globe:

    • T-shirts reign supreme in the apparel category in all countries – closely followed by hoodies and sweatshirts.

    If you want to utilize this demand and become the go-to place for tees of all kinds, keep these facts in mind:

    • Black and white emerge as the most popular colors for t-shirts across all countries, with navy following close behind, reflecting a global preference for classic and versatile options.
    • Sizes M, L, and XL are the preferred choices for tees, with L emerging as the most popular choice for apparel in all countries.

    What colors are selling where?

    The spectrum of top-selling colors is not wide (with black and white taking the lead in all apparel sales), but there are some differences depending on the product and country.

    Top selling colors on T-shirts by Country

    For example, if you wish to sell all three apparel bestsellers (t-shirt, hoodie, sweatshirt), it’s worth keeping an eye on sport gray.

    • Surprisingly, sport gray lacks popularity in hoodies and sweatshirts across all countries, but it does maintain a somewhat sought-after status for t-shirts.

    And don’t forget the dark heather and sand tones.

    • Sand ranks high for tees, sweatshirts, and hoodies, especially in Germany and Australia.
    • While dark gray heather is a big hit in Canada for t-shirts.

    If you want to rake in sales from the Aussie market, it turns out they’re not much into forest shades.

    • Military green for t-shirts and forest green for sweatshirts are reasonable hits in the United Kingdom, Germany, and Canada. However, those colors are something the Australian market is just not that interested in.
    • Instead, pick more natural, charcoal, and light blue t-shirt tones for your consumers in the Land Down Under.

    As your knowledge expands, so does your potential for worldwide success. Equipped with these global insights, you can tailor your offers strategically to meet specific preferences in each country.

    Make informed choices for your online business and flourish in the global marketplace.

    Print on Demand data insights for 2025: Key takeaways

    Print-On-Demand Data Insights for 2024 - Key Takeaways

    As we wrap up our list of the latest POD trends and exclusive Printify data, let’s reflect on the main points we’ve uncovered that can help shape your business in 2025. 

    Even if your first sales flop, stick with the checklist, adapt your efforts, and watch your online store take off.

    • Publish frequently and a lot. At least ten new products each week.
    • Simplicity is key. Stick to 1-2 design elements and 1-5 color options.
    • Be inclusive. Offer a range of 6-8 sizes for a diverse apparel market.
    • Price your products right. The average profit margin is 40-50%. But there are more opportunities for specific products. 
    • Cater to global demand. Rock the global apparel market with black and white t-shirts, sweatshirts, and hoodies.

    Armed with our unique data, you gain a strategic edge. Use these insights in your business, design, and marketing strategies to set sail toward growth and success in the dynamic world of Print on Demand.

    Make it happen today!

    The post 28 Exclusive print-on-demand statistics you need to know for 2025 appeared first on Printify.

    ]]>
    How to sell with Print on Demand on Amazon in 2025: A thorough guide https://printify.com/blog/how-to-sell-with-print-on-demand-on-amazon/ Fri, 04 Oct 2024 12:54:00 +0000 https://printify.com/?p=260211 Welcome to our complete guide on how to sell with Print on Demand on Amazon in 2025.

    The post How to sell with Print on Demand on Amazon in 2025: A thorough guide appeared first on Printify.

    ]]>

    Custom products, global reach

    Amazon is one of the world’s most popular online marketplaces. If you want your online business to reach a wide audience, it’s the place to be.

    Discovering how to sell with Print on Demand on Amazon is much easier than you think, and we’ll guide you through the whole process.

    We’ll cover everything you need to know to start selling on Amazon – from creating a seller account and choosing a print-on-demand supplier to designing products and marketing your store.

    Disclaimer

    This post may contain affiliate links, which means we may earn a commission if you make a purchase through those links. This comes at no additional cost to you.

    Step 1: Create an Amazon seller account

    Anyone can start selling on Amazon quickly. This walkthrough will show you how to create an account.

    1. Register. Visit Amazon’s Seller website, click Sign up, then Create your Amazon account.
    Amazon Seller Central sign up page screenshot.
    1. Enter the verification code. A second screen will appear, requesting the code sent to your email address. Submit this to begin the Amazon account setup.
    Amazon Seller Central email address verification screenshot.

    To create an Amazon seller account, you need a bank account and routing number, credit card, valid government-issued ID, tax information, and phone number.

    1. Add business information. Select business location and type. If you choose None, I am an individual, enter your first, middle, and last name. Click Agree and continue.
    A screenshot of the general business information selection when creating an Amazon Seller account.
    A screenshot of the business type selection when creating an Amazon Seller account.
    1. Enter personal details. Input primary contact information, including country of citizenship, identity proof, and residential address. Verify your phone number, then click Next.
    A screenshot of the primary contact information form when creating an Amazon Seller account.
    1. Add billing information. Read the provided details, and click Continue.

    Then, add a bank account number and click Verify bank account. Carefully read the Monthly Subscription Fee section. Enter a credit card number, expiry date, and the cardholder’s name, then click Next.

    1. Enter store and product information. Answer questions about your new Amazon store, and click Next.
    2. Verify your identity. Upload images of your ID and submit a bank account statement.

    Afterward, click Join video call, and an Amazon representative will contact you to verify your identity. You can also schedule an appointment for a later date.

    As soon as the representative verifies you, you’re good to go. Just don’t forget to set up two-step verification to increase the security of your account.

    You’ll also need to choose a selling plan, but you can switch or cancel anytime, so feel free to adjust as the business grows.

    There are two options:

    • The Individual selling plan, which costs $0.99 per sale.
    • The Professional selling plan, which has a monthly fee of $39.99.

    Many sellers create an Amazon Professional seller account because it provides a wider set of benefits for running and growing a business. If you don’t plan to sell more than 40 products per month, the Individual selling plan may be the best option.

    However, each provides different tools and services, so carefully evaluate Amazon’s selling plans. Amazon also has referral fees, which vary by product category.

    If you prefer video instructions, watch Amazon’s step-by-step tutorial for beginners, explaining in detail how to start selling on their marketplace:

    Quick tip

    Use the free Amazon Seller app to take care of business from your smartphone.

    Step 2: Choose a print-on-demand provider

    Print on Demand is one of the easiest ways to start selling custom-printed products on Amazon. You don’t need to worry about inventory, packaging, or shipping – the supplier does it all for you.

    Let’s explore your options.

    Amazon Merch on Demand hero section screenshot.

    Amazon Merch on Demand

    Also called Merch by Amazon – it’s the marketplace’s POD service, allowing people to sell products with original designs without any upfront costs.

    How it works:

    • Upload your design, choose a product type and color, and add a description. 
    • Once Amazon approves your design, they create the product page for you. 
    • When you make a sale, they handle printing, packaging, shipping, and customer service.

    The setup is easy. You can sign up with your existing Amazon account or create a new one during the sign-up process. 

    Visit Merch by Amazon and click Sign up. Then, accept their Services Agreement, fill out Creator Information, Add Your Bank Account, and Tax Information sections. When done, click the Save and Continue button.

    Now, wait for Amazon to approve your account. The process can take a while – even up to a few weeks. They’ll provide an expected timeframe and will notify you of their decision via email.

    While exercising patience, read through their resources, including content policies and best practices, to increase your likelihood of success.

    Printify

    Printify is your go-to solution for creating and selling custom products without the hassles of inventory management, production, or shipping. Whether you’re launching a new brand or scaling an existing business with customized phone cases, shirts, or personalized puzzles, Printify’s print-on-demand platform empowers you to design unique products and reach customers worldwide.

    With direct integration with Amazon, Printify takes your business to the next level. Selling on Amazon is no longer a complex process. Printify streamlines the entire experience so you get to focus on what you do best – creating and marketing your products.

    How it works?

    • Sign up. If you’re new to Printify, create a free account. Then, use your existing Amazon seller account or create a new one.
    • Create products. Use Printify’s Product Creator to design custom products. Preview product mockups and save them to your library.
    • Connect to Amazon. Once your designs are ready, connect your Printify account to your Amazon seller account directly through the Printify platform.

    You’ll need a Professional selling account to connect your Printify store to Amazon.

    • List your products. Publish your products on Amazon with just a few clicks. Printify automatically syncs your listings, making it easy to manage your Amazon store.
    • Automatic order fulfillment. When customers place orders on Amazon, Printify automatically handles the production and fulfillment. 

    This means you can focus on growing your business while Printify and its partners manage the logistics.

    The Amazon integration also includes automatic sales tax collection, ensuring compliance, and simplifying your accounting processes. 

    Whether you’re new to eCommerce or an experienced seller, this integration offers an efficient and powerful way to expand your reach and increase sales.

    Step 3: Select and design print-on-Demand products

    Appeal to a wide audience by selling print-on-demand products from a variety of categories.

    Browse over 1,000 products in the Printify Catalog to create your own mugs, get into custom t-shirt printing, personalize home decor, or explore print-on-demand cosmetics. Customize popular products and add them to your online store in a few clicks.

    Sort them by print area, printing country, price, and brand to find the right products. Our Print Providers will handle the production and logistics, paying close attention to print quality and timely delivery.

    When designing, keep your target audience and market trends in mind to make it easier to stand out from other businesses.

    Start by visiting Dribbble, Pinterest, and Behance to gain inspiration. Then, use our beginner-friendly Product Creator to create designs. 

    Upload graphics, illustrations, and text or create a design from scratch using various features, like our AI Image Generator, text editor, pattern tool, and our free graphics library with high-quality images.

    Whether you want to start selling t-shirts, hoodies, stickers, blankets, coffee mugs, or shot glasses, we’ve got print-on-demand products for every niche.

    Start selling POD products today!

    Step 4: Set up your Amazon storefront

    Amazon Storefront 101 page screenshot.

    You can set up an Amazon Storefront if you’re on their Brand Registry. The program helps to protect the merchant’s brand and provides them access to the Store builder.

    As soon as your brand is approved, use the Store builder to create a website following these steps:

    • Log in to Amazon Seller Central, and in the navigation menu, select Stores, then Manage Stores, and click Create Store.
    • Select your storefront format by picking one of three templates – Product grid, Marquee, and Showcase.
    • Go to Page Manager, choose Add a Page to build further by adding subcategories, a page name and description, as well as choosing a page template.
    • Use the Tile Manager to add content, like images, videos, and descriptions.
    • Use the Preview Window to check how your storefront will appear to customers.
    • When everything’s ready, click Submit for Publishing.

    Then, Amazon will review your store and publish it on their platform.

    For detailed instructions on how to build a storefront, visit Amazon’s Storefronts 101 page.

    Step 5: Market your store

    Don’t forget about marketing when learning how to sell with Print on Demand on Amazon. Running successful online businesses requires a thorough marketing strategy to succeed.

    Amazon Ads hero section screenshot.

    Amazon Advertising

    Amazon Advertising helps businesses to reach more customers, increase traffic, sales, and improve customer loyalty.

    For example, you can create Amazon-sponsored product ads to promote your print-on-demand merchandise directly on Amazon.

    Set a budget for your paid advertising campaign, choose targeting options, and track the performance through the Amazon Advertising console.

    Amazon search engine optimization

    Use Amazon SEO to improve product visibility by optimizing listings to show up in search results within the platform. Amazon has its own algorithm and optimization rules for increasing traffic – more traffic equals more organic merch sales.

    Learn how to optimize product listings from Amazon, including how to research keywords with the auto-complete search feature and compile a list of relevant keywords. This guide also explains how to write discoverable titles, product descriptions, and bullet points.

    How to sell with Print on Demand on Amazon: 5 Tips for success

    While Print on Demand is a great eCommerce business model, selling print-on-demand products can be competitive. Stay ahead of the game and bring in more customers by following these tips.

    1. Pick a profitable print-on-demand niche

    A niche is a specialized market segment for a product that appeals to a specific group of people. With the right niche, it’s easier to stand out, attract customers, and increase sales.

    For example, a niche can be anything from mushroom hunting, bird watching, or storm chasing. The more narrow, the better. However, try aiming for niches that are popular.

    Find profitable niches by conducting market research using Facebook, Instagram, and X to gain useful insights into the popularity of certain topics.

    Additionally, try market research tools like Semrush or BuzzSumo to see what people search for. 

    Or use Google Trends to assess the popularity of a topic. Google Trends visualizes search queries over time across different regions, categories, and platforms.

    Quick tip

    Check out our article What Is a Niche?

    Discover the top 15 print-on-demand niches for generating profit in 2025.

    2. Provide exceptional customer service

    A woman shaking customers hands after a successful sale.

    By delivering exceptional customer service, people are more likely to leave positive reviews, suggest your store to others, and purchase your POD products again.

    Some key factors in achieving customer satisfaction: 

    • Customer centricity. Use an inviting and polite tone. Focus on creating a positive experience for the customer.
    • Transparency. Address concerns clearly and set realistic expectations, including straightforward policies on returns and refunds.
    • Service reliability. Quick response times and fast delivery of goods.

    Combine excellent service with selling top-notch POD products, and you’ll be on a clear path to entrepreneurial success.

    3. Take care of legalities

    Disclaimer

    Avoid legal troubles by consulting a qualified professional who can provide guidance specific to your case.

    Each country, state, and city has different rules and regulations – carefully check the legal requirements in your jurisdiction.

    Also, visit the U.S. Small Business Administration’s website and read their guide on registering a business.

    Before you begin, choose a business structure by weighing up the pros and cons to find the right one for your business.

    In some cases, you might need a business license or a permit.

    Quick tip

    Take a look at our article on how to avoid copyright infringement to stay out of trouble.

    4. Analyze performance for growth

    A man and a woman looking at a laptop screen and analyzing information.

    Performance analysis is crucial for building a successful print-on-demand business and if you want to expand. It helps to identify strengths, address weaknesses, and improve overall profitability.

    Monitor how your print-on-demand business performs in the Store builderInsights section, where you can check your number of page views, visitors, and sales.

    Here are a few important metrics every seller should keep an eye on:

    • Conversion rate

    This indicates whether your traffic is reaching the right pages. Calculate it by dividing the number of orders by the number of unique visitors to your store.

    • Average order value

    This metric tells you how much customers usually spend on an order. It’s useful for assessing how well your advertising and pricing strategies are working. Typically, you’d measure this on a monthly basis. To find it, divide your total revenue by the number of orders.

    • Shopping behavior metrics

    Track how often people add items to their carts, how long they stay on your site, and which products are selling the best. This data can help you make decisions about pricing, expanding your product lines, or tweaking your store layout.

    5. Scale your online store

    As your business grows, regularly introducing new products can help you reach a broader audience and increase your sales. 

    With Printify’s print-on-demand services, you can offer a diverse range of products, customize them to your liking, and add them to your store without incurring additional costs.

    Our Catalog has more than 1,000 high-quality print-on-demand products at the best prices on the market.

    These include: 

    • Apparel. T-shirts, hoodies, sweatshirts.
    • Accessories. Stickers, phone cases, shot glasses.
    • Stationery. Journals, postcards, bookmarks.
    • Home decor. Wall art, lamps, window curtains.
    • Pet supplies. Tags, bowls, beds, leashes.

    Make your own print-on-demand products today!

    FAQ

    Yes, and the data shows this. Experts predict that the print-on-demand industry will reach $59.3b by 2032.

    If you want to sell t-shirt designs, the outlook is positive, too. Analysts forecast that the custom t-shirt printing market will reach $2.7b in 2024.

    You can sell a wide variety of custom-printed products, like apparel, accessories, stationery, and home decor.

    The print-on-demand business model allows sellers to cater to a broad range of customer preferences and expand their product collections effortlessly.

    Follow these steps to create a print-on-demand product on Amazon:

    1. Visit Amazon’s Seller website, sign up, and create either an individual or professional seller account.
    2. Choose a POD platform. Sign up for a Printify account or visit the Merch by Amazon website and sign up for their services.
    3. Select print-on-demand products.
    4. Upload or create designs.

     

    The amount you can make selling with Print on Demand varies depending on your niche, product pricing and design quality, and marketing.

    If you invest time and effort, it can generate a substantial income. Take a look at our print-on-demand success stories to learn how others achieved financial success.

    Closing thoughts

    As we conclude our guide on how to sell with Print on Demand on Amazon, we hope you found all you need to know for POD success.

    A quick recap of the steps you should take:

    1. Create either an Amazon individual or professional seller account.
    2. Choose a POD supplier.
    3. Select and design products.
    4. Set up a store.
    5. Market your business.

    With the right approach and some patience, anyone can make money selling print-on-demand products on Amazon.

    Make it happen today!

    The post How to sell with Print on Demand on Amazon in 2025: A thorough guide appeared first on Printify.

    ]]>
    Shopify international shipping: How to sell worldwide in 2025 https://printify.com/blog/shopify-international-shipping/ Thu, 03 Oct 2024 15:09:00 +0000 https://printify.com/?p=255376 Earn beyond borders in 2025. Set up Shopify international shipping and start selling online to customers worldwide today.

    The post Shopify international shipping: How to sell worldwide in 2025 appeared first on Printify.

    ]]>
    In the world of eCommerce, international shipping is vital. Mastering it can be a game-changer for any Shopify store owner, helping them reach a new audience and grow their business.

    When you understand how Shopify’s international shipping works, selling worldwide becomes a seamless experience rather than a daunting task.

    In this article, we’ll cover everything you need to navigate the maze of international shipping, including its benefits, carrier options, and setup.

    Why offer international shipping?

    Selling beyond local borders provides access to more customers and opportunities to grow your business globally.

    Industry experts forecast retail eCommerce sales worldwide will reach $6.9t in 2024. The data speaks for itself, showing a great profit potential for entrepreneurs who offer international shipping options.

    Other advantages of shipping internationally include:

    • Revenue diversification. Decrease the risk that comes with relying solely on a local market.
    • Competitive advantage. Set yourself apart by offering products people can’t find in their country.
    • Brand exposure. Increase your brand’s recognition in foreign markets and expand your customer base.

    Shipping internationally: What you need to know

    Every entrepreneur should consider these factors to make the most of international shipping.

    Shipping rate strategies

    Shopify international shipping: How to sell worldwide in [bp_year] 14

    When setting up international shipping, try implementing different strategies such as:

    • Free shipping. A common marketing practice and a great way to attract customers. To offset the cost, add conditions, like offering free shipping on orders over $150.
    • Flat-rate shipping. If you sell products that are similar in size and weight, consider setting a flat rate within a specific shipping zone.
      This way, customers will know what shipping costs to expect, simplifying the order process.
    • Carrier-calculated shipping. These are determined at the checkout by a third-party carrier, providing real-time pricing.
      It’s a great option for businesses and their customers. Note that it’s only available for certain carriers, such as USPS, DHL Express, and UPS in the United States, Canada Post, and Sendle in Australia.

    Carriers

    Shopify international shipping: How to sell worldwide in [bp_year] 15

    When choosing a carrier, carefully consider their rates. International shipping rates may vary depending on the type of service, destination, and package weight.

    Some affordable postal carriers may not provide speedy delivery, so express services can come in handy – although more expensive. 

    In addition to regular international delivery, express shipping options are available on Shopify. 

    Check these express carriers and their delivery times:

    • DHL Express Worldwide delivers overseas to over 220 countries and territories in one to three business days.
    • USPS Priority Mail Express International ships to 190 countries. It takes approximately three to five business days and provides a money-back guarantee to specific destinations.
    • Canada Post Xpresspost™ International is the carrier’s fastest shipping option, delivering to more than 70 countries in four to seven business days.

    Take a look at other Shopify shipping carriers to find the right one for your online store. Each carrier has different international and domestic shipping costs, policies, and requirements.

    Shipping cost

    To make a profit, you have to calculate the shipping cost to price the products correctly and charge the right amount for delivery. By failing to do so, you can lose potential customers due to unreasonably high shipping costs or suffer lower profits.

    If you’re in the US, use the Shopify Shipping Calculator to see how much it will cost to ship internationally.

    Also, consider the following aspects to set a shipping cost that brings profit and is appealing to customers.

    Packaging

    Shopify international shipping: How to sell worldwide in [bp_year] 16

    Add the cost of packaging, including cushioning, to your total product price and reduce shipping costs by choosing inexpensive and lightweight materials.

    Sourcing free packaging materials from shipping companies is a great way to save money. For example, if you use USPS as a business, you can order free shipping supplies.

    Quick tip

    When selling on Shopify with Printify’s print-on-demand service, you don’t have to worry about packaging because our Print Providers print, package, and ship for you.

    Handling fee

    Worldwide delivery requires more care and time. In addition to packaging costs, consider adding a handling fee.

    For example, calculate the handling fee by determining the minimum hourly wage when preparing shipments ($12) and the time required to prepare and ship the order (eight minutes).

    (Eight minutes / 60 minutes) x $12 = $1.60

    Adding a handling fee is optional, but it’s a great way to increase profit and provide quality to customers.

    Taxes and duties

    Each country has different rules and regulations, so it’s vital to research beforehand and factor them into your pricing strategy.

    Disclaimer: We strongly recommend consulting a licensed specialist to ensure everything is set up correctly.

    By default, your customer may have to pay the destination country’s customs charges, duties, or taxes. This is called delivered duty unpaid (DDU). If you choose this route, clearly state this in your shipping policy.

    Or, choose a customer-friendly approach and cover these costs with delivered duty paid (DDP). You’ll need to collect these upfront, which you can do by adding them to your shipping rates for zones where you ship internationally.

    With Shopify Shipping, you can buy the appropriate shipping labels from them directly. They’ll also provide the correct customs forms and documentation required to fulfill international shipments.

    Quick tips

    Ask your local post office about the required documents for shipping international orders. Typically, you’ll need a commercial invoice and an export packing list.
    Learn more about duties and import taxes in the Shopify Help Center.

    Setting up Shopify shipping

    Shopify Shipping is a great option if your business is in the US, Canada, or Australia.

    In these countries, the eCommerce platform has discounted rates negotiated with international shipping companies.

    Quick tip

    Discounted shipping rates vary on the store’s Shopify subscription plan and the package’s origin, type, weight, and destination.

    Set up international shipping on Shopify by following these steps:

    1. Start in the Shopify admin, click Settings, then Shipping and delivery.

    Shopify international shipping: How to sell worldwide in [bp_year] 17

    2. Click Create new profile, and name it.

    Shopify international shipping: How to sell worldwide in [bp_year] 18

    3. Click Add products and choose the ones you want to include.

    Shopify international shipping: How to sell worldwide in [bp_year] 19

    4. In the Shipping zones section, click Create zone.

    Shopify international shipping: How to sell worldwide in [bp_year] 20

    5. Enter a name for the shipping zone, select the countries you want to ship to and select Done.

    Shopify international shipping: How to sell worldwide in [bp_year] 21

    6. Click Add rate, select either Set up your own rates or Use carrier or app to calculate rates, and accurately fill in the fields.

    Shopify international shipping: How to sell worldwide in [bp_year] 22

    7. Save your shipping profile.

    Some Shopify shipping settings will be added by default if you’re in an eligible country.

    Worldwide shipping with Shopify: 5 Tips for success

    Now that we understand the basics of international shipping on Shopify, let’s dive further into some helpful tips.

    1. Ship products to yourself

    Shopify international shipping: How to sell worldwide in [bp_year] 23

    While Shopify has multiple carriers, they may not be available in your location, or their international parcel delivery costs might not be as competitive as you’d like.

    In these cases, consider shipping products to yourself and arrange international shipping through different shipping carriers.

    This option allows you to check the products before sending them to customers, so you can make sure they’re in good order.

    2. Expand your market

    With international shipping, slow and steady wins the race – start small, but aim high. After you successfully enter one international market, consider expanding to other countries.

    Before doing so, research the following:

    • Market demand
    • Cultural nuances
    • Customs regulations
    • Carriers
    • Shipping costs

    Enter international markets independently or partner with other businesses who may help with providing useful information, saving you time and effort.

    Quick tip

    Save on shipping costs by partnering with a local manufacturer who can produce products within the country you’re expanding to and ship directly to your customers.

    3. Set up shipping zones

    Optimize international shipping by setting up a customized shipping zone. This is a group of countries or regions with the same or similar shipping rates.

    For example, say you’ve partnered with a manufacturer in the Netherlands that can easily ship anywhere in the European Union. Create a shipping zone including all the member states, charging the same shipping rate.

    You can also create a zone with free shipping to your local Shopify customers.

    Quick tip

    Learn how to set up shipping zones from the Shopify Help Center.

    4. Be transparent with your shipping

    Shopify international shipping: How to sell worldwide in [bp_year] 24

    If you’re offering international delivery, write a clear shipping policy. It’s a must-have for all eCommerce businesses.

    You should state:

    • How and where you ship
    • Who pays import duties and taxes
    • Whether order tracking is available
    • How long does regular or shipping express take
    • Process for returns and refunds

    It’s the right place to cover any additional fees your customers might have to pay. This way, you save time and avoid misunderstandings for both you and your customers.

    5. Target ads to shipping destination countries

    An important part of any international shipping strategy is marketing. Reach potential customers quickly and effectively by targeting ads to a specific country, region, state, or province.

    Check these popular advertising options:

    • Meta Ads. Market your business by advertising directly on Facebook and Instagram.
    • Google Ads. Place ads on Google’s search results, apps, videos, and non-search websites.
    • TikTok Ads. Reach a wide audience with an app that has more than one billion active users worldwide.

    Additionally, offer special deals, limited-time offers, and product bundles at discounted prices to attract more customers and increase sales.

    Quick tip

    Increase your brand awareness by collaborating with influencers.

    Start a Shopify eCommerce business with Printify

    Shopify international shipping: How to sell worldwide in [bp_year] 25

    With Printify’s print-on-demand service, anyone can start a business with ease and sell both locally and internationally without any inventory. Our platform is 100% free, available to everyone, and easy to use.

    We have a worldwide network of more than 90 Print Providers with facilities in the US, the United Kingdom, Europe, Canada, Australia, and China who provide various customizable products.

    When a customer buys from your store, our Print Providers will print, package, and ship directly to their doorstep. 

    Getting started is easy with these five steps.

    Step 1: Create a Printify account

    Sign up and gain access to a wide variety of customizable products, free design tools, and a worldwide network of carefully vetted Print Providers.

    Step 2: Select a product

    Our Catalog has over 1000 high-quality products, including apparel, accessories, and home decor. Select your favorite, and click Start designing.

    Step 3: Apply a design

    With our beginner-friendly design tool, the Product Creator (formerly known as Mockup Generator), quickly upload an image, logo, or text to create a one-of-a-kind product everyone will love.

    Step 4: Connect your store

    We offer a seamless Shopify integration, so just follow our easy step-by-step guide.

    Step 5: Start marketing and selling

    When everything is set up, engage with potential customers and start profiting. Our Print Providers will handle all the heavy lifting for you – printing, packaging, and shipping.

    Set up your POD business today

    FAQ: Shopify international shipping

    Yes. Shopify has multiple shipping options for international orders, so you can easily find the right one for your business.

    In case international shipping isn’t available in your location, you can ship products to yourself and arrange delivery using different carriers.

    Set up international shipping on Shopify by following these steps:

    1. Go to Shopify admin, click Settings, then Shipping and delivery.
    2. Click Create new profile, and name it.
    3. Click Add products and select the ones you want to include.
    4. In the Shipping zones section, click Create zone
    5. Create a name for the shipping zone, and select the countries you want to ship to. Click Done.
    6. Click Add rate, select Set up your own rates, or Use carrier or app to calculate rates, and fill in the details.
    7. Save the shipping profile.

    Shopify international shipping rates depend on various factors, such as country of origin, shipping method, destination, weight, and package dimensions.

    Closing thoughts

    Shopify provides seamless solutions that simplify the international shipping process for businesses of all shapes and sizes.

    Increase your likelihood of success by carefully selecting carriers, setting up shipping zones, and offering competitive shipping rates.

    Additionally, research import duties, taxes, and customs regulations of your chosen country to avoid any misunderstandings.

    With little preparation, anyone can start selling worldwide and diversify their store’s revenue stream.

    Set up your POD business today

    The post Shopify international shipping: How to sell worldwide in 2025 appeared first on Printify.

    ]]>
    How to monetize your Facebook page in 2025 https://printify.com/blog/how-to-monetize-facebook-page/ Sun, 29 Sep 2024 14:40:00 +0000 https://printify.com/?p=166076 In this article, we’ll walk you through some simple steps to monetize your Facebook page in 2025.

    The post How to monetize your Facebook page in 2025 appeared first on Printify.

    ]]>

    Earn with Printify – your 5% commission awaits

    In addition to making more money, the potential benefits of monetizing a Facebook page include increased exposure and valued partnerships with the businesses you align with. 

    In this article, we’ll walk you through some simple steps to monetize your Facebook page in 2025. Keep reading to learn more about all the possibilities and how to get started.

    Start by building a quality Facebook page

    To create a Facebook page, you need to create a business account. You can also start with your personal account and link Facebook pages to it. If you’re concerned about privacy – rest assured that your personal account won’t be publicly associated with your business pages.

    If you don’t have a profile, go to Facebook to create a new account.

    To successfully monetize a Facebook page, your first step should be building a solid home base. Some key elements in running a successful business are:

    • quality content relevant to your target audience, 
    • regular posting, 
    • a worked-out brand image.

    Build a strong and loyal following by responding to comments and messages promptly and encouraging feedback.

    Regular posts can be crucial to keep an audience engaged – but don’t overdo it. It’s important to find the right posting schedule for your Facebook content.

    Have a recognizable visual style and brand voice that reflects your values and personality.

    A trusted page that attracts a large following can generate revenue and become a great source of passive income.

    Pro Tip

    Find your market niche to provide the most relevant products and content to your audience.

    Check your Facebook monetization eligibility

    Monetization page of Meta Business Suite showing the account overview, status, and monetization tool recommendations and eligibility.

    Meeting eligibility requirements is essential to start making money on Facebook. 

    These requirements may change over time. It’s important to remain up-to-date with Facebook’s latest policies and guidelines.

    • Facebook’s Terms of Service and Community Standards: Facebook Community Standards are the rules you agree to when you create your personal account. As a content creator, you need to keep these in the back of your mind at all times.
    • Partner Monetization Policies: These rules apply to your page, as well as the content you create, share, and get paid for.
    • Content Monetization Policies: These are additional restrictions that go hand in hand with Facebook’s Community Standards. These policies apply to the content you post.

    To see if you’re eligible for monetization, go to your Meta Business Suite (formerly known as Creator Studio) on Facebook and click the Monetization tab, where you can see the eligibility status for each page you administer.

    For example, you can check paid subscription possibilities for your page and your eligibility for in-stream ads.

    Create and promote your online store

    Facebook Shop Setup Page describing its main features – fast checkout, integrations, and other features.

    For now, you can still earn money on Facebook by selling products with Facebook Shops. Facebook Shops are also integrated with Facebook Messenger, Instagram, and WhatsApp, further simplifying customer communication.

    Important

    It will no longer be possible to host a shop on your Facebook or Instagram account or use product tagging in posts beginning 10 August 2023.

    Considering that the Facebook Shops feature is soon to be retired, it is always a good idea to have a backup plan. Consider some of the many Printify Integrations for opening your online store that you can promote on Facebook and other platforms.

    Make it happen today!

    Create an affiliate network

    Affiliate marketing is a popular way to make money by promoting products or services through a unique referral link. If someone clicks on your link and makes a purchase, you earn a commission.

    If you plan to use affiliate marketing in your Facebook posts – always be transparent with your followers and be sure to add an affiliate disclosure. Let them know you are using affiliate links that will earn you a commission.

    Build trust and increase the chances of earning money by choosing products that align with your audience’s interests.

    Use the Printify Affiliate Program to earn a 5% commission from each sale your referrals make. This allows you to make money on Facebook by simply sharing an affiliate link with other people.

    Use Facebook ads

    Facebook Ad Campaign setup window prompting the user to choose a campaign objective and name.

    They help you promote products to the audience of your choice. Facebook ads can be customized to target specific demographics based on interests, behaviors, and locations, making them a highly effective marketing tool.

    The Meta Ads Manager helps you create an ad campaign. You can choose an objective, ad placement, and campaign budget. Depending on your campaign’s objective, your ads can be shown on Facebook, Messenger, Instagram, and the Meta Audience Network.

    Think carefully about your Facebook monetization strategy, and check our Complete Guide on how to run Facebook ads for more info on ad formats and how to set them up.

    In-feed ads

    The most common type of Facebook ads are the ones that appear in your news feed. Marketing photos and videos to a target audience through sponsored content is one of the easiest ways to reach new customers.

    They’re great for reaching everyone in your niche audience.

    Story ads

    Perfect for reaching a younger audience in an immersive, full-screen environment. These short ads appear between users’ stories and can be in the form of Facebook videos, images, or GIFs.

    Facebook search result ads

    An excellent option for businesses with an online presence outside of Facebook. They go to the top of search results and provide high visibility.

    Facebook reels ads

    Ads are run between Facebook Reels and are great for reaching a younger audience. They offer overlay and post-loop stickers or banner ads.

    In-stream ads

    Create videos to reach people who enjoy watching videos on this platform

    In-stream ads are short ads that you can include in your active videos. These ads are placed in longer-form video content and played before, during, or after Facebook videos.

    Note that Facebook video ads are currently only available to pages that publish videos in certain languages and countries.

    Messenger ads

    Appear in Facebook Messenger, which gives you access to an audience of at least 1.3 billion. They are a great option for anyone who uses Facebook to DM other people.

    Oculus Ads

    Offers you the chance to launch your ads through VR experiences. It used to work for online events as well; however, that feature is now closed. 

    Oculus ads are perfect for businesses in the gaming or virtual reality industry

    Rely on community support

    Rely on Community Support

    An important part of your Facebook monetization strategy is building a community on your page. Most brands, especially big ones, don’t have what you have – a spark, new ideas, and the potential to form a community that leads to fan subscriptions.

    Word-of-mouth marketing is a proven and cost-free way to advertise small businesses. Encourage your followers to share your content and products with friends and family.

    Listen to feedback from your community. Following their suggestions shows that you value their opinions and are committed to providing them with the best possible experience.

    Start building a community of loyal followers to take your business to the next level.

    Facebook group

    Make one or join one – there are Facebook Groups for everything. Facebook groups are a place for like-minded individuals to enjoy shared interests.

    Think about the groups your customer niche would join and start there. It’s a valuable experience, so it’s easier for you to create a group that doesn’t overlap with other groups.

    Facebook stars

    Your viewers can buy virtual Stars to send you and even attach fun little virtual gifts to them. Facebook pays $0.01 for every star you receive.

    You’ll get a chat notification when someone sends you Stars, and you can keep track of your total Star count in the Meta Business Suite or Creator Studio.

    Fan subscription groups

    Fans can support their favorite creators and pages by paying a monthly subscription fee. In return, they get awesome perks like exclusive content, live videos, live events, and even a special badge.

    Simply enable this feature, set your subscription fees, add a Subscription button to your posts, and start making money from your Page.

    As a creator, you can offer even more perks, like access to a private Facebook group for subscribers to get up close and personal, building a stronger community with your most dedicated fans.

    Post branded content

    Meta Brand Collabs Manager homepage.

    This initiative is all about creating content that features a partner’s product or service while promoting your own. 

    The key is to be transparent.

    Make sure the business you work with aligns with your brand and provides value to your niche audience. You want it to be engaging and shareable to attract new followers and expand your reach.

    A paid partnership offers the opportunity to promote your products.

    By keeping it real and true to your brand, you’ll be able to reach a wider audience. Think about posting branded content as part of your marketing strategy. It can take a stagnant business to the next level.

    Pro Tip

    The Meta Brand Collabs Manager is a tool that connects creators with brands. It offers features like audience matching, a customized list of creators, and the ability to find others with similar audiences.

    It’s not yet available to everyone, but on the flip side – you can sign up to be considered.

    Conclusions

    Hopefully, we have answered the question: “How to monetize my Facebook page content?” Facebook is one of the most popular social media platforms in the world, offering businesses an excellent opportunity to monetize exclusive content.

    Build a strong foundation, meet the Facebook monetization requirements, promote your online store through videos, create an affiliate network, and use ads to earn money by sharing engaging photos and video content.

    You can make even more money by selling your branded merchandise with Printify.

    How to monetize your Facebook page: FAQ

    Yes, you’ll need a business account, but it’s possible to start with just your personal account and link Facebook pages to it.

    You can monetize Facebook pages in several ways. Include ads in articles and videos, stream live videos, collaborate with brands, or sell your own print-on-demand merchandise.

    Go to the Monetization tab in your Meta Business Suite to determine if your page is eligible for any Monetization tools.

    To understand how many views and followers you need, you’ll need to consider the type of monetization you choose for your Facebook group or page.

    If you choose in-stream ads, you need to reach a minimum of 10,000 followers and 600,000 on-demand, live, and previously live minutes viewed over the last 60 days.

    Different options have varying requirements for views and followers, and Facebook’s policies can change, so make sure to stay up-to-date on the payout dates and requirements for each product.

    Yes, you can make money with Facebook groups if you meet Facebook’s eligibility requirements.

    There are several ways to monetize a Facebook group, and a lot of those overlap with monetizing pages, starting with affiliate marketing and paid partnerships to promoting and selling your merchandise.

    Where Facebook Groups differ is with fan subscriptions and extra content that your main page users don’t get access to. You can set up fan subscriptions, share high-quality content, organize live streams, and more.

    Facebook offers a handy tool for doing just that. Go to your Meta Business Suite → Insights and check the Earnings tab.

    Before monetizing Facebook page content, learn more about Meta Pay (formerly Facebook Pay) to understand how Facebook’s online payments work and what the buying process looks like from your customer’s side.

    Make it happen today!

    The post How to monetize your Facebook page in 2025 appeared first on Printify.

    ]]>