Demographics

TikTok’s user base is a goldmine for dropshippers. Gen Z and millennials (ages 18-34) make up a massive 66% of its audience – and they aren’t just casually scrolling.

The platform’s audience is active, engaged, and ready to discover their next impulse buy – making TikTok the perfect playground for grabbing attention with creative content.

Content types that work

Short, snappy videos are your secret weapon for showing off products on TikTok. Find fresh, eye-catching ways to grab attention and spark curiosity, getting users to tap, like, and buy.

Experiment with different content types to find what resonates best with your target audience:

• Product videos. Show your products in action, highlighting their quality and features.
• Challenges. Use TikTok’s search bar to find trending challenges or create your own. It’s a great way to inspire user-generated content, increase brand visibility, and connect with your audience.
• Tutorials. Demonstrate how your product works and how it solves a problem. Quick, helpful videos build credibility and position your brand as a go-to in your niche.
• Product reviews. Highlight why your product is a must-have. Compare it to similar competitor products and offer usage tips to build trust with potential customers.
• Behind-the-scenes footage. Offer glimpses into your creative process or daily grind. It makes your brand feel real, relatable, and worth rooting for.

Algorithm

TikTok’s algorithm has four main goals to keep scrollers engaged and coming back: 

• User value. Providing interesting and relevant content.
• Long-term user value. Keeping users coming back.
• Creator value. Helping creators reach and grow their audience.
• Platform value. Making TikTok a better platform for everyone.

It’s an interest-based algorithm that factors in likes, comments, content, and video playtime to tailor the For You Page (FYP) to each person’s preferences.

By consistently producing compelling and relevant content that resonates with your target audience, you’ll improve your chances of appearing on FYPs and gaining exposure.

Using trending hashtags and participating in challenges can amplify your content’s visibility and reach for better success in your dropshipping business.

Find the right dropshipping products to sell online

Finding the best products for dropshipping is key. Research trending niches like fashion, beauty, or cool tech accessories. 

Check TikTok trends, explore marketplace bestsellers, and use dropshipping product research tools to get started.

Choose a dropshipping supplier

A great dropshipping supplier means smooth order fulfillment and happy customers. Use trusted services like Oberlo or SaleHoo to conduct research. 

Check details like quality, shipping times, and automation features to keep your store running effortlessly.

Set up your dropshipping store

Set up a Shopify store or use similar platforms like Wix or WooCommerce. These top sales channels make it easy to create a mobile-friendly, professional-looking store that’s clean, fast, and built for success. 

A smooth layout, simple navigation, and clear product pages are a must to drive purchases and ease the shopping experience.

Create a TikTok account and set up TikTok Shop

Download TikTok and create an account for your dropshipping brand. Use your business logo as your profile picture and link to your dropshipping store in your bio.

Switch to a Business Account to unlock royalty-free music and TikTok Business Suite tools. Link your TikTok account to TikTok Ads Manager to access extensive analytics and track audience traffic.

After that, set up TikTok Shop.

Here are the requirements to start selling on TikTok Shop:

• Be at least 18 years old.
• Have a valid US ID (passport or driver’s license).
• Legally register your business in the US.
• Obtain an Employer Identification Number (EIN) from the IRS.
• Complete the TikTok verification process by submitting personal and business information, tax documents, and bank account details.

Once everything’s approved, register for TikTok Shop, verify your seller account, and start uploading your dropshipping products. 

Add clear product titles, detailed descriptions, high-quality images, and set competitive pricing. A well-optimized product page will improve your chances of getting featured and making more sales.

Promote your products

Time to promote your TikTok dropshipping products using fun videos, influencer collabs, viral challenges, and targeted TikTok ads. Highlight your products’ features, use trending sounds, and create irresistible offers. 

You can even test YouTube ads to expand your reach. The more traffic you attract, the faster you start selling and scaling your store.

Check out TikTok Trends

Stay updated on the latest trends, challenges, and viral TikTok content that resonates with your target audience. Regularly explore the Trends Hub and What’s Trending Now pages to save time on research and discover hot topics of the week.

Don’t hesitate to put your own spin on these trends to stand out from the crowd.

Create content

What is TikTok dropshipping without top-notch content? Here’s what you can do to make your page stand out among other trendy content pieces:

• Hook fast. Grab attention in the first 3 seconds.
• Keep it short. Aim for 15-30 seconds. Quick hits perform best.
• Use trending sounds. Ride the wave of popular audio to enhance visibility.
• Show the product in action. Make it fun and benefit-focused.
• Add closed captions. Many viewers scroll with the sound off.
• Post consistently. Publish daily or a few times a week to stay relevant.

Remember to be authentic – talk about your products the way you would to a friend. The more genuine you are, the more your audience will connect with your brand.

Collaborate with influencers

Influencer collabs equal instant reach. Head to the TikTok Creator Marketplace or search niche hashtags to find influencers who vibe with your brand. Reach out with a clear offer – free products, commissions, or a set payment rate. 

Give them creative freedom to craft authentic video content that clicks. It’s a win-win – you drive new customers to your store while they score cool stuff to share with their audience.

Share user-generated content (UGC)

Encourage user-generated content by featuring customer reviews, unboxing videos, and testimonials on your TikTok account. 

• Actively engage with your audience by reposting their content. 
• Create branded hashtags and challenges to inspire user participation and foster a sense of community around your brand.

Real feedback adds a personal touch and gives your dropshipping store credibility, building trust with potential customers.

Use hashtags

To drive organic traffic to your TikTok Shop, use relevant hashtags that resonate with your audience. While it’s tempting to jump on all the trending ones, it’s important to find tags that align with your brand identity. 

Research popular, high-traffic tags on the Trending page and balance them with niche-specific ones related to your online store. This way, you increase your chances of reaching the right people with a higher intent to buy.

Consider paid advertising

Run paid ads to promote your products and reach a targeted audience. The TikTok Ads Manager offers multiple advertising options to help you engage with potential customers, including In-Feed and Carousel Ads.

Analyze and optimize your content

Want your TikTok store to take off? Head to TikTok Analytics in your Business Suite and track views, likes, comments, and conversions. 

• Likes and comments show what’s grabbing attention.
• Clicks and purchases tell you what’s actually selling. 

If engagement’s low, tweak your calls to action, product angles, or video styles. 

Test new content weekly – try different formats, hooks, or product showcases. If something’s clearly working, take advantage and double down with similar posts to keep the momentum going.

Create an engagement strategy

Engagement goes beyond sales and helps build lasting relationships with customers. Responding to comments, messages, and mentions on TikTok shows followers that you care and encourages more interaction.

To strengthen your connection, create live Q&A sessions, polls, and challenges. They let you engage with your audience in real time, fostering a loyal community that’s more likely to continue supporting your dropshipping business.

Trending gadgets and accessories

Keep an eye on the latest tech goods and innovative products that capture the attention of TikTok users. From smart devices to stylish accessories, gadgets are always in demand.

Fashion and apparel

Offer trendy clothing to tap into TikTok’s fashion-forward audience. Consider niche-specific items, such as athleisure wear, streetwear, or sustainable fashion, to cater to different preferences.

Beauty and skincare products

With beauty and skincare trends constantly evolving, there’s a vast market for cosmetics, skincare products, and beauty tools on TikTok. To engage your audience, highlight unique formulations, skincare routines, and beauty hacks.

Home and lifestyle essentials

Transform everyday living with home decor, kitchen gadgets, and lifestyle goods that enhance comfort and convenience. To capture interest, showcase innovative home products, organization solutions, and eco-friendly alternatives.

Wellness and self-care products

Prioritize health and wellness by offering products that promote relaxation and mindfulness. From aromatherapy candles to supplements, cater to the growing demand for self-care products.

Pet supplies and accessories

Appeal to pet lovers with a range of goods, toys, and grooming essentials for their furry companions. Highlight adorable pet apparel and pet care tips to engage paw parents.

Personalized items

Amp up the gifting experience with personalized items that add a sentimental touch. From custom jewelry to personalized ornaments, these dropshipping products will help you stand out in a saturated market.

The perks of selling on TikTok

TikTok’s massive user base and its power to drive product discovery make it the perfect platform to start selling trending products.

In 2024, TikTok Shop generated $33.2 billion globally, with US shoppers contributing around $9 billion – marking a 650% year-over-year growth and proving to TikTok creators and business owners that the TikTok shopping potential is undeniable.

Leveraging this powerful advertising platform can help you build brand awareness and drive sales through viral videos, branded hashtag challenges, and targeted ads. 

TikTok also provides detailed analytics and data-driven insights, allowing you to continuously refine strategies to maximize your reach and impact.

If you want to transform your online store and tap into one of the most dynamic sales channels available, TikTok is your best bet.

Excited to dive into selling on TikTok? Let’s uncover the steps you need to take to kickstart your journey into TikTok commerce.

Create a TikTok Business Account

If you’re new to the platform, download the TikTok app or head to the browser page and create your account. Follow the guidelines, fill in your business and login information, and finalize the registration. 

Your profile will be Personal by default, so you’ll have to switch to the TikTok Business Account to list products, run TikTok ads, and access detailed analytics.

To do so, go to Settings, click Business Account, or scroll down to the section, and activate the toggle to switch your TikTok account.

This will direct you to the TikTok Business Suite, where you’ll have to pick your active category and finalize the registration.

Create your TikTok Shop Seller Account

If you’re wondering how to start selling on TikTok Shop, head to the TikTok Seller Center and choose your region. 

You can sign up using your previously created TikTok account; however, we recommend starting from scratch. It’s always possible to link an existing TikTok account later on, but if you sign up using your Business Account, you won’t be able to unlink it in the future. 

1. Sign up with your phone number or email address.
2. Choose a business type.
3. Provide the required documents for TikTok user verification.
4. Type in your address and taxpayer number.
5. Comply with terms and conditions.
6. Add your shop name.
7. Finish the registration.

Your store will be under review for up to 48 hours (but it usually takes just a few hours to be verified). In the meantime, prepare your products and create content for your potential buyers.

Connect your TikTok account to the Seller Center

On your Seller Center homepage, scroll down and click Get started in the “Connect your shop to a TikTok account” section. 

Simply log in to the account you created. This will sync both accounts for a streamlined selling experience and promotions.

Remember, the approval process takes up to two days, so be patient. In the meantime, browse other brands and popular creators to explore their targeting options and strategies for securing an engaged audience.

Upload your products to TikTok Shop

In the Seller Center, you’ll find the Products tab on the left-side menu. That’s where you can manage your product catalog, update prices and photos, and follow purchase data and ratings. 

Click Add new products. This will open a tab allowing you to create listings, just like on any other marketplace or platform. Start adding products individually, uploading quality photos, setting prices, and writing keyword-rich descriptions.

Click the Submit for review button in the top-right corner and await approval.

Link an existing store with your TikTok account for streamlined selling. TikTok integrates with all the leading eCommerce platforms. Sign up for Printify, create your store, and sell on TikTok Shop with our seamless integration.

Generate content and start promoting your products

Now that your TikTok Shop is set up, it’s time to create organic video content through short clips showcasing products and capturing the viewer’s attention. 

• Use popular songs, trends, and hashtags relevant to your products to increase visibility, engagement, and follower count. 
• Showcase your products in various ways, such as daily vlogs, product demonstrations, life hacks, tutorials, user-generated content, or behind-the-scenes videos. 
• Incorporate humor, creativity, and authenticity to intrigue your target audience and encourage them to explore your shop.

When posting TikTok videos, don’t forget to select the Tag Products option and link the relevant items to your content. This allows users to easily shop for the products they see in your videos, maximizing your sales potential.

Additionally, your TikTok Shop store page will be displayed on your account, making it convenient for users to explore and purchase items while browsing your content.

1. In-video product tags

Whenever you post TikTok videos, tag your products directly in the content. These shoppable videos let viewers tap on the tagged item, explore the product details, and make a purchase – all without leaving the TikTok app. This is your chance to turn scrolls into sales by posting engaging content.

2. The Shop tab on your profile

Your TikTok profile doubles as your storefront, thanks to the Shop tab. This tab showcases your full product catalog, offering a smooth in-app shop experience where potential customers can browse, favorite, and buy. Keep it clean, on-brand, and updated with exclusive products and bestsellers to make it irresistible.

3. Live shopping sessions

Live shopping promotion is a TikTok favorite. Go live to demo products, answer questions, and offer flash deals. You can even pin items on the entire screen, displaying products for a dynamic and seamless shopping experience.

It’s not just about selling – it’s about building trust and community while driving instant purchases.

4. Creator partnerships and user-generated content

Send your products to TikTok creators and let the user-generated content sell for you. From unboxings and tutorials to dance challenges, creators build trust through relatable content that resonates with everyday TikTok users.

Combine this with a smart TikTok Creator Marketplace strategy to find voices that resonate with your target audience and boost reach with authenticity.

5. TikTok Shop ads

TikTok Shop ads allow you to promote products in-feed. With smart targeting via TikTok Ads Manager, you can zero in on shoppers based on behavior, interests, and demographics. Whether it’s a sleek video or interactive branded lenses, these ads amplify visibility and drive sales – even to people outside your current following.

6. The TikTok Shop app store integrations

Already have an eCommerce store on other platforms like Shopify or WooCommerce? The TikTok Shop app store lets you connect your systems and sync products in seconds. It’s a great solution for growing brands looking to streamline listings, upload images, and maintain inventory without extra admin.

7. Discovery through TikTok’s unique algorithm

This one isn’t a direct feature, but it’s where TikTok shines. TikTok’s discovery engine puts fresh content (and your products) in front of the right people – even if they’ve never heard of your brand story before.

Optimizing your content for trends, hashtags, and relevant keywords helps surface your brand’s TikTok account in the For You feed, increasing reach and driving sales organically.

Engage with your audience and create your community

A loyal customer base means repeat purchases and steady sales. Foster relationships with other users to successfully sell your products on TikTok.

• Respond to comments and messages. Actively reply to comments on your TikTok videos and direct messages from followers and potential customers.
• Host live streams. Use TikTok’s Live streaming feature to connect with your audience in real-time. Showcase new products, provide behind-the-scenes looks, or answer questions.
• Use polls and question-and-answer features. Encourage participation from your TikTok community and get valuable audience insights.

Partner with TikTok influencers

Influencer marketing is a powerful strategy on TikTok, as they have significant sway over their followers. Explore strategic partnerships with popular TikTok influencers to enhance your brand’s credibility and reach a wider audience.

• Seek out influencers that fit your niche. Have them promote your products by creating videos and interactive content – increasing your website traffic and sales.
• Use sponsored posts and reviews. Let them show TikTok users why your shop and products are the best.

Encourage user-generated content

Ask followers to create and share content featuring your products and repost it on your own account. This builds credibility and trust, as potential customers see real people enjoying your products.

• Share feedback and reviews. Repost what other TikTok users have said about your business.
• Create hashtag challenges. Combine trending hashtags with your own niche and encourage customers to participate, sharing feedback on your products.

Use TikTok Resource Center

The TikTok Resource Center offers valuable tools and insights to help merchants optimize their presence and increase sales on the platform.

• Tutorials and guides. Access step-by-step guides on creating effective TikTok videos and leveraging platform features.
• Analytics and insights. Use in-depth analytics to track your performance, understand audience behavior, and identify trends.
• Ad Manager. Learn how to use TikTok’s Ad Manager to create and manage TikTok ads.
• Creator Marketplace. Connect with TikTok influencers to collaborate on content.
• Access templates. Use customizable TikTok video templates to create viral videos, ads, and promotional content.

Advertise on TikTok

Advertising on TikTok is a powerful way to increase brand visibility, reach a larger audience, and drive sales for your products – all for a small fee.

Use TikTok’s advanced targeting options to reach your ideal audience based on demographics, interests, and behavior. This ensures that your ads are seen by users who are most likely interested in your products, maximizing your return on investment (ROI).

• Try various ad types. Experiment with different formats such as In-Feed Ads, TopView Ads, Branded Hashtag Challenges, and Branded Effects. 
• You can also run a TikTok Brand Takeover, which displays a full-screen ad when users open the app – perfect for grabbing instant attention and boosting brand awareness.

These creative formats, including live shopping ads, allow you to showcase your products in unique ways and capture the attention of TikTok users.

Run contests and giveaways

Offering incentives encourages TikTok users to engage with your brand, boosting excitement,  awareness, and sales through various contests.

• Trivia and quiz contests. Encourage users to participate by answering questions in the comments or creating videos showcasing their knowledge.
• Creative challenges. For example, ask users to create unique dance routines, lip-sync videos, or product demonstrations.
• Giveaways. Hold random giveaways that users can enter by following your account, liking a post, or tagging friends.

Get inspired by other sellers

Don’t hesitate to draw inspiration from other successful sellers on the platform. Pay attention to their content strategies, engagement techniques, and promotional tactics. Analyze what works well for them and adapt those strategies to fit your brand and target audience.

Analyze your performance

This is crucial for refining your strategy and maximizing your sales potential. By monitoring key performance metrics, you can identify what content resonates most with your audience and which tactics drive the most engagement and conversions – or the opposite – which videos and promotions flop and need refining.

1. Track engagement metrics such as likes, comments, shares, and views to measure the effectiveness of your content and audience interaction.
2. Monitor follower growth over time to assess the impact of your marketing efforts and identify trends in audience acquisition.
3. Analyze conversion metrics like click-through rates, add-to-cart rates, and purchase conversions to measure the effectiveness of your product promotion strategies.
4. Use TikTok’s analytics tools to gain insights into your audience demographics, including age, gender, location, and interests, helping you tailor your content and targeting accordingly.
5. Experiment with different content formats, hashtags, and posting times to see what resonates best with your audience and drives the highest performance.

Maintain Shop Health

Shop Health is your TikTok Shop’s overall quality and compliance, including customer service, product quality, and adherence to TikTok’s guidelines. You can monitor your status and violation points on the TikTok Seller Center.

Maintaining Shop Health is essential for ensuring the long-term success of your business on the platform. 

1. Respond promptly to customer messages and inquiries to provide excellent customer service and build trust with your audience.
2. Review and update your product listings regularly to ensure accuracy and relevance, including updating product information, prices, and availability.
3. Monitor customer reviews and feedback to quickly address any issues or concerns and show your commitment to customer satisfaction.
4. Follow TikTok’s community guidelines and policies to avoid violations that could negatively impact your shop’s reputation and visibility.
5. Stay informed about TikTok’s latest updates and changes to policies and guidelines to ensure ongoing compliance and reduce any potential risks.

Set up your TikTok Shop

To start selling, you’ll need a TikTok Shop account. This involves creating a seller account, providing basic information, and verifying your details:

1. Create a TikTok Shop
   Head to the TikTok Seller Center and sign up using your TikTok account or email.
2. Choose your seller type
   Select either Individual (for personal sellers) or Business (if you have a registered company).
3. Provide your information
   • Individual sellers: Enter your valid US ID (driver’s license or passport) and taxpayer information.
   • Business sellers: Submit your business registration documents and a matching US bank account.
4. Set up shop details
   Add a unique shop name and select your product category. Once everything is approved, your shop is good to go.

Sign up for Printify

Printify connects you to top-notch suppliers and offers seamless product integration with TikTok Shop.

Register for free and gain full access to our user-friendly platform. Unlock over 1,300 customizable products across various categories like t-shirts, mugs, and accessories.

Why Printify?

• No upfront costs or inventory to manage.
• A wide range of high-quality products.
• Beginner-friendly Product Creator.
• Automated fulfillment and shipping so you can focus on selling.

Integrate your TikTok Shop

Here’s how to connect your TikTok Shop to Printify to sync products and automate order fulfillment.

1. Log in to Printify
   Go to your Printify account dashboard and click Manage my stores.
2. Add TikTok Shop
   Select Add new store and choose TikTok Shop from the list.
3. Authorize the integration
   Sign in to TikTok Shop when prompted and grant permissions to connect your store with Printify.
4. Select Seller Shipping
   Make sure your TikTok Shop account is set to Seller Shipping to avoid fulfillment issues.

Set up shipping

After completing the Printify integration, choose between two main shipping options on TikTok – free shipping and quantity-based shipping rates. Here’s how to set them up:

1. Free shipping
   • Go to TikTok Shop Seller Center, navigate to Orders → Fulfillment Settings, and set shipping costs to zero.
2. Quantity-based shipping
   • Create shipping rules based on how many items a customer orders. For example, charge less for bulk purchases.

Create and publish your products to TikTok Shop

Let’s go over the process of adding products to your TikTok Shop page:

1. Design products with Printify
   Use our Product Creator to upload your designs and customize products. Focus on trendy, eye-catching items that TikTok users will love.
2. Add product details
   • Product name: Keep it simple and relevant.
   • Description: Highlight the benefits and unique features of your product.
   • Pricing: Set a price that covers costs while maintaining a good profit margin.
3. Publish to TikTok Shop
   Click Publish on Printify to send your product listing directly to your TikTok Shop.

Activate your products on TikTok Shop

Once your listings are successfully uploaded, let’s get them ready for sale on TikTok Shop. Here’s how to make your products visible to TikTok users:

1. Review product listings
   Log in to TikTok Seller Center and check your uploaded products. Make sure the details are accurate and optimized for TikTok’s audience.
2. Activate for sale
   Go to Products, then click Manage products.
3. Change the product status
   Switch it from Draft to Active so they’re visible to TikTok shoppers.

TikTok may review products before they go live, so be patient. To avoid a rejection, always double-check your listings for clear images, accurate descriptions, and compliance with TikTok’s guidelines.

Optimize your listings

TikTok is a visual platform where users expect eye-catching content, so make your first impression count. Upload high-quality product images and videos that show your items in action – like a custom mug in a cozy setting. 

Keep product titles and product descriptions short, creative, and fun. Tell customers why it’s perfect for them and how it can fit their lifestyle.

Avoid stiff, salesy language, and add trending keywords and hashtags to make your products more discoverable.

Making variations of your product also helps attract customers. Offering different colors or sizes lets TikTok’s diverse audience find their perfect fit, encouraging more checkouts.

Work with influencers

TikTok influencers are a game changer for reaching new audiences. Partner with creators who match your brand image and niche to build trust with their followers.

Start small like sending free samples or offering discount codes. Having a creator style your t-shirt in a live stream or feature it in a haul works wonders for your TikTok Shop’s exposure and credibility.

Promote your products creatively

Trends drive TikTok, so jump on viral sounds and challenges to promote your products. Popular themes like “cozy aesthetics” or “back-to-school essentials” are perfect for marketing items like candles, backpacks, and notebooks.

Add your own unique twist and show how your product solves a problem.  Encourage customers to create their own videos using your items by offering incentives like giveaways or shoutouts.

TikTok ads and sponsored hashtag challenges can further amplify your reach. Remember that TikTok isn’t about polished perfection, but being relatable and engaging.

1. Casual dresses

Casual dresses dominate clothing hauls, styling tutorials, and seasonal trend cycles. People love versatile pieces that transition across seasons, from breezy summer dresses to effortless day-to-night looks.

How to sell them:

• Offer fun prints, trending colors, and influencer collaborations
• Use TikTok styling hacks and transformation videos to showcase the product
• Target #Fashion, #GRWM (Get Ready With Me), and #OOTD content

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2. Hoodies and jumpers

TikTok has cemented oversized hoodies as a must-have, fueled by streetwear trends, stylish layering, and Y2K nostalgia. Embroidered logos, bold prints, and minimalist designs keep engagement high and sales strong.

Why they sell:

• TikTokers love cozy, oversized fits with viral slogans
• Y2K, skatewear, and soft-girl aesthetics push hoodie trends year-round
• Streetwear brands and creators showcase custom hoodies, making them a top-selling product

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3. Bodysuits

Sleek, fitted bodysuits are blowing up on TikTok thanks to minimalist fashion trends, layering hacks, and influencer endorsements. They’re a staple in #FashionTok, featured in capsule wardrobes, body-sculpting outfits, and seamless styling.

How sellers can win:

• Offer neutral tones, sculpting fits, and high-quality fabrics
• Market them as everyday essentials for mix-and-match styling
• Promote them in #GRWM and #StyleHacks videos

4. T-shirts

A TikTok classic, t-shirts thrive in graphic trends, fan merch, and personalized prints. Oversized tees are aesthetic must-haves, often featuring bold slogans, vintage prints, and retro pop culture references.

What makes them sell:

• Custom prints inspired by viral memes, TV shows, and TikTok slang
• Nostalgia-driven designs tapping into Y2K, vintage, and anime aesthetics
• Bundle deals, limited-edition drops, and influencer collabs to create hype

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5. Jackets and coats

TikTok loves layering pieces, making jackets and coats a seasonal best-seller. Whether it’s oversized blazers, varsity jackets, or vintage trench coats, layering transformations fuel massive engagement.

Why sellers should stock them:

• Jackets thrive in seasonal outfit transitions and TikTok styling tutorials
• Trendy prints, bold colors, and statement silhouettes perform best
• Hashtags like #LayeringHacks and #WinterFashion keep engagement high

6. Jeans

Denim never goes out of style, but TikTok makes it cooler than ever. #DenimOnDenim trends, vintage Levi’s, and high-waisted straight-leg jeans are huge on TikTok.

Popular TikTok products in denim:

• Feature different fits – relaxed, baggy, mom jeans, and cargos are hot
• Use before-and-after fit guides to highlight waist-snatching effects
• Showcase thrift-flip trends to attract eco-conscious shoppers

7. Sets

Matching sets are an instant outfit hack, making them viral-worthy products. From loungewear and activewear to party co-ords, TikTok’s obsession with put-together, stylish looks drives high demand.

Best-selling styles:

• Neutral loungewear for soft-girl and minimal aesthetics
• Bold streetwear-inspired sets for urban fashion lovers
• Activewear sets promoted by fitness influencers and athleisure lovers

8. Trousers

Trousers and men’s shorts dominate TikTok fashion trends, with wide-leg, cargo, and tailored fits becoming wardrobe essentials for Gen Z and millennial shoppers. 

Whether styled for streetwear, business casual looks, or Y2K-inspired outfits, trousers are a go-to fashion piece featured in countless outfit hauls and styling videos.

Why people love them:

• Perfect for casual, workwear, and street-style outfits
• Creators showcase mix-and-match guides and outfit transformations
• Available in unisex styles, making them even more versatile

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9. Leggings

TikTok made leggings viral with scrunch-butt designs, squat-proof materials, and buttery-soft fabric reviews. They consistently rank among the top-selling fitness products.

How to sell them:

• Promote unique features – high-waisted, seamless, and body-smoothing designs
• Market them as everyday athleisure (not just for workouts)
• Pair them with matching tops for easy upselling

10. Pajamas

TikTok loves sleepwear, making silk sets, fleece loungewear, and fluffy robes a fashion staple. Viral trends like “self-care night routines” and “cozy aesthetics” make pajamas a year-round best-seller.

Why they’re hot:

• Seasonal collections (holiday PJs, summer silk sets, winter fleece)
• Pastel colors, cute prints, and luxury fabrics dominate sales
• Influencers showcase them in night routines and haul videos

11. Underwear

Underwear isn’t just about comfort – TikTok loves bold, fun designs. From meme-inspired prints to personalized boxers and bralettes, customization makes these essentials viral.

Why people purchase it on TikTok:

• Endless design potential – memes, slogans, and niche humor thrive
• Highly giftable – perfect for personalized presents
• Trending in fashion hauls – influencers showcase unique, funny, or stylish pieces

12. Tote bags

Tote bags align perfectly with TikTok’s eco-conscious and aesthetic-driven shoppers. Whether it’s a bold graphic print or a minimalist neutral tone, tote bags sell fast in fashion hauls, student vlogs, and daily essentials videos.

Why TikTokers love them:

• Trendy yet practical – great for students, travelers, and shoppers
• Eco-friendly appeal – fits sustainable shopping trends
• Customized tote bags – endless design opportunities for sellers

13. Travel Bags

With #PackingHacks, #TravelMustHaves, and #AirportOutfit racking up millions of views, travel bags fly off TikTok Shop shelves.

What’s trending:

• Compact carry-ons, sleek duffels, and matching travel sets
• Packing organizers and aesthetic toiletry bags
• Influencers showcase their “what’s in my bag” setups

14. Festive decorations

From DIY holiday kits to statement decor pieces, seasonal decorations gain massive traction during key shopping periods. Home makeovers and holiday styling content fuel demand for trendy, limited-edition decor.

Why TikTokers buy products in this category:

• Limited-time hype – urgency drives impulse purchases
• Highly giftable – perfect for seasonal trends and home styling
• DIY-friendly – unboxings and transformation videos boost engagement

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15. Candles

Candles remain a top-selling TikTok product, thriving in mood-lighting trends and relaxation videos. From luxury soy wax candles to personalized jar labels, custom designs sell best.

Why they trend:

• Perfect for gifting – high demand year-round
• Easy to customize – unique scents, branding, and labels elevate appeal
• Influencer-approved – self-care routines and cozy home setups drive sales

16. Household cleaning products

From deep-cleaning sprays to viral upholstery cleaners, TikTok has transformed the way people approach cleaning. Satisfying scrubbing videos and before-and-after clips create high engagement, turning practical products like The Pink Stuff into must-haves.

Why they’re a hit:

• Highly visual – transformation videos drive massive engagement
• Eco-friendly demand – sustainable cleaning options are trending
• Proven effectiveness – real-time results make shoppers trust the product

Even car seats shine through #CleanTok content with upholstery cleaners that have reached virality. Target home organization enthusiasts looking for the latest cleaning solutions.

17. Bedding sets

Bedding is booming on the platform, with Gen Z and millennial shoppers prioritizing high-quality sleep after hours of doomscrolling. Silk pillowcases, plush duvets, and cozy comforters frequently appear in room makeover videos and self-care night routines.

What sells best:

• Soft, high-quality fabrics – premium materials drive repeat purchases
• Custom color schemes – aesthetic trends influence buying decisions
• Sleep wellness focus – linked to health and self-care trends

18. Air purifiers

With indoor air quality becoming a hot topic, air purifiers and CO2 meters are in demand. Beauty and self-care influencers highlight their benefits, while wellness creators showcase them in relaxation and sleep-enhancing routines.

Why shoppers love them:

• Self-care and wellness – fits into TikTok’s health-conscious trends
• Proven benefits – content featuring air quality transformations builds trust
• Year-round demand – consistently sells in multiple seasons

19. Pillows and covers

From luxury silk pillowcases to custom cushion covers, TikTokers love enhancing their sleep spaces. Influencers drive engagement by showcasing before-and-after transformations, comfort upgrades, and sleep hacks that turn ordinary bedrooms into cozy retreats.

Why these are viral TikTok products:

• Comfort meets design – blends practicality with trending home styles
• Perfect for viral makeovers – featured in room transformation videos
• Great for all seasons and decor trends – merchants can design product lines and capitalize on sales multiple times per year

20. Canvas

TikTok’s creative community thrives on personal expression, making customizable canvas prints a high-demand product.

Why they trend:

• Cost-effective alternative to traditional paintings
• Personal designs resonate with buyers
• Featured in transformation videos

If you’re an artist or photographer, turn your original work into canvas prints – a cost-effective alternative to expensive oil paintings or fine art pieces. This way, buyers can enjoy high-quality reproductions at a lower price, making art more accessible to a broader target audience.

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21. Curtains

Room makeovers are a TikTok favorite, and curtains play a major role in quick home transformations. Blackout, sheer, and color-changing LED curtains frequently trend in before-and-after styling videos.

Why they sell well:

• Easy home upgrade – instant transformation with minimal effort
• Trending styles – sheer, printed, and blackout curtains fit multiple design preferences
• Strong engagement – room styling content fuels high-interest

22. Makeup bags

For beauty lovers, makeup bags are an absolute necessity as influencers showcase organizing hacks, travel essentials, and custom designs. 

Why these are good TikTok products to sell:

• Perfect for beauty hauls and GRWM (Get Ready With Me) videos
• Customizable options stand out
• Great for bundle deals with skincare sets of makeup brushes

23. Beauty supplements

Custom designed labels will make your brand stand out. Whether it’s collagen boosters, hair vitamins, or skin-enhancing supplements, TikTokers love products that promise visible results. 

What makes them sell:

• Perfect for morning routine and transformation videos
• Custom-branded packaging helps brands stand out
• TikTok users love tracking before-and-afters, driving repeat purchases

Pair them with educational content, influencer collaborations, and transformation videos to drive strong sales and build trust with potential buyers.

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24. Perfume

TikTokers are hooked on fragrance layering hacks, dupes, and scent reviews. Whether it’s designer-inspired perfumes or custom blends, this category consistently performs well.

Why they’re a hit:

• First-impression “smell test” reviews can go viral
• Budget-conscious shoppers hunt for luxury perfume alternatives
• Pairs well with beauty bundles or seasonal gift sets

25. Shampoo and conditioner

From scalp care to damage-repair routines, TikTok creators showcase shampoos, conditioners, and hair growth oils in hair transformation videos that bring millions of views.

What drives demand:

• Strong engagement from the #HairTok community
• Popular among influencers promoting long, healthy hair trends
• Easy to pair with hair tools and accessories for bundle deals

26. Serums

Hyaluronic acid, retinol, and vitamin C serums are staples in TikTok’s skincare community, frequently featured in “holy grail” beauty lists.

Why they convert:

• Users showcase progress updates and comparison videos
• Pairs perfectly with moisturizers and SPF for layering routines
• Small, lightweight, and easy to ship worldwide

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27. Makeup tools

From blending sponges to professional brush sets, makeup tools see constant demand as influencers create tutorials and product comparisons.

What makes them profitable:

• Featured in daily makeup routines and beauty hauls
• Custom branding options increase perceived value
• Complements other beauty products, increasing average order value

28. Lipstick

Whether hydrating glosses or matte liquid lipsticks, lip products are TikTok essentials, often featured in beauty challenges and swatch videos.

Why they’re always in demand:

• Creators test long-wear formulas, trending shades, and viral finishes
• Matches seasonal trends and influencer collaborations
• Ideal for limited-edition drops and brand exclusives

29. Teeth-whitening products

From whitening strips to LED kits, TikTokers love quick fixes that show instant results, making these products prime content for transformation videos.

What keeps them trending:

• Before-and-after visuals drive high engagement
• Perfect for self-care and “glow-up” challenges
• Fits seamlessly into beauty, wellness, and lifestyle content

30. Face masks

Face masks are a go-to for self-care nights, with hydrating, anti-aging, and detoxifying formulas leading the market.

What makes them sell fast:

• Featured in spa day routines and viral beauty hacks
• Lightweight and ideal for multipack sales
• TikTok’s “masking challenge” trends fuel demand

31. Moisturizers and mists

From lightweight gel creams to hydrating face mists, these personal care products dominate morning and nighttime skincare routines.

Why customers love them:

• Pairs with serums, SPF, and layering routines
• Frequently showcased in “glass skin” tutorials
• Staple beauty products that sell consistently year-round

32. Eye treatments

With users focusing on dark circles, puffiness, and fine lines, eye patches and retinol creams are go-to products for anti-aging skincare content.

Why they’re great:

• Highly featured in “how to fix under-eye bags” tutorials
• Works well in product comparison videos
• Complements serums and moisturizers for high-value bundles

33. Phone cases

Phone cases are TikTok essentials, constantly featured in “What’s on my phone” videos, daily life vlogs, and unboxings. With bold graphics, sleek designs, and name personalizations, they’re hot across all age groups.

Why they sell:

• Personalization power – custom prints, viral memes, and pop culture designs drive sales
• Everyday essential – fits every TikTok user’s lifestyle
• High visibility – frequently showcased in user-generated content

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34. Earphones and headphones

Wireless earbuds and over-ear headphones are booming on TikTok, thanks to unboxing videos, tech reviews, and ASMR content. Influencers rave about noise-canceling features, affordability, and sleek designs, making them a must-have product for TikTok shoppers.

Why they perform well:

• Top feature in tech unboxings and reviews
• Ideal for commuters, gym-goers, and content creators
• Customers love affordable alternatives to premium brands

35. Fryers

Air fryers have taken over TikTok – from meal-prep challenges to late-night snack ideas. Creators showcase their best recipes, proving that air fryers are a must-have for fast, easy, and healthy cooking.

Why they keep trending:

• Featured in #FoodTok, #MealPrep, and #CookingHacks
• Aligns with wellness and healthy eating trends
• This generation needs healthy food fast and easy

36. Humidifiers

Humidifiers are super popular, especially LED-lit and essential oil models. Self-care and sleep routine videos push these as must-have home products, making them a perfect fit for TikTok Shop merchants.

Why shoppers love them:

• Self-care essential – popular in wellness and personal care videos
• Smart features – TikTokers highlight LED colors, app control, and mist settings
• Great for nighttime routines – ties into #SleepTok trends

37. Cables, chargers, and adapters

Charging cables, fast-charging adapters, and multi-device hubs are always in demand. 

Why they sell out fast:

• Every TikTok user needs a reliable charger
• Tech reviewers frequently compare charging speeds and features
• Affordable price points make them easy impulse buys

38. Powerbanks

TikTokers never want their phone to die, and compact, high-capacity power banks solve that problem.

Why they’re a must-have:

• Content creators need extra battery power on the go
• A favorite in TikTok travel essentials videos
• Consistent demand across all TikTok demographics

39. Selfie accessories

From ring lights to Bluetooth shutter remotes, selfie accessories are trending on TikTok as creators enhance their content setup.

Why they’re trending on TikTok:

• Essential for creators and casual users alike
• Small investment, big impact on video quality
• Strong social proof – creators showcase lighting transformations

40. Keyboards and mice

Mechanical keyboards and wireless mice are still going strong thanks to ASMR typing videos, gaming setups, and remote work hacks. LED lighting, custom switches, and ergonomic designs make these tech must-haves.

Why consumers love ‘em:

• TikTokers love hot-swappable keys and clicky switches
• Gaming-friendly
• Everyday necessity

41. Laptop stands and trays

With remote work becoming the norm, laptop stands and trays are necessary for the home office setup.

Why they’re a top pick:

• Promotes better posture and reduces strain
• Trending in tech spaces – frequently showcased in #WorkFromHome and #DeskSetup videos
• Sought-after by creators – before-and-after workspace transformations drive engagement

42. Speakers

Portable Bluetooth speakers are top products, frequently popping up in travel vlogs, party setups, and music challenges. Capitalize on their custom branding options, sleek designs, and booming sound quality.

Why they’re bestsellers:

• Ideal for outdoor adventures, workouts, and everyday use
• Offer custom logo and design options
• Featured in music, travel, and lifestyle content, keeping them trending

43. Puzzles

Think puzzles are old-school? Not on TikTok. From personalized family portraits to wild meme collages, custom puzzles are a hit with DIY lovers and sentimental gift-givers.

Why these are top products:

• Endlessly customizable – pets, faces, inside jokes – turn anything into a puzzle
• Engagement bait – unboxing videos and assembly clips rack up shares
• Built-in gifting appeal – popular for birthdays, anniversaries, and holidays

Sales move: List custom puzzles from Printify’s Catalog and ride the personalization trend straight to checkout.

44. Water bottles

Stanley Cup, who? TikTok is obsessed with custom water bottles, from pastel hues with time markers to insulated bottles that keep drinks cold for days.

Why TikTokers hoard them:

• They’re in every routine – gym vlogs, work desks, “What’s in my bag” videos
• Personalization sells – names, quotes, or viral catchphrases make them unique
• Sustainability boost – eco-conscious shoppers love reusable over plastic

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45. Stress relief toys

From pop-it boards to slow-rise squishies, stress relief gadgets are everywhere on TikTok. These tiny dopamine boosters are a constant sell-out thanks to ASMR, productivity hacks, and self-care content.

Why they trend non-stop:

• Oddly satisfying – ASMR creators showcase textures, colors, and squeezability
• Impulse-buy gold – cheap, fun, and addicting to collect
• Loved by all ages – great for students, remote workers, and sensory-seekers

46. Stuffed toys

What’s better than a teddy bear? A custom teddy bear with a meme, inside joke, or printed name. Plushies dominate TikTok gift guides and unboxing hauls, making them a solid business bet.

Why sellers love them:

• Add text, faces, or TikTok-inspired designs
• Perfect for romantic gestures, birthdays, and self-care buys
• A year-round winner, from Valentine’s to Christmas

Market limited-edition plushies with exclusive drops – this generation loves a sense of urgency.

47. Cat toys

TikTok + cats = unstoppable engagement. Motion-activated lasers, crinkle tunnels, and feather wands sell out fast thanks to hilarious pet reaction videos.

Why cat owners keep buying more:

• Funny, chaotic pet moments go viral instantly
• Cat parents are always buying new toys
• Pet accounts showcase trending toys daily

To increase order size, offer bundled toy sets or a “mystery box” of cat favorites.

48. Dog toys

Chew-proof, treat-dispensing, and squeaky dog toys never go out of style – especially when TikTok dogs go wild over them.

Why dog lovers can’t resist:

• TikTokers showcase training, enrichment, and playtime
• Dogs destroy toys = constant replacements
• Influencers test “indestructible” toys on big chewers

49. Yoga accessories

Yoga mats, resistance bands, and foam rollers are thriving as #WellnessTok takes over. Influencers film morning routines, stretching challenges, and flexibility tests, making these products a hot ticket.

Why they’re great TikTok products to sell:

• Fitness and self-care – merges workout trends and mindfulness content
• Add logos, quotes, or bold colors for niche targeting
• Perfect for beginners and advanced yogis alike

Sell custom yoga mats with motivational quotes or trendy colors – TikTokers love to flex their setups.

50. Coffee and tea

From whipped Dalgona coffee to viral matcha kits, TikTok has turned coffee and tea into content. If it steams, foams, or comes in a cute mug, it sells.

Why TikTokers keep sipping:

• Featured in morning routines and “slow living” trends
• Influencers brand their own coffee and tea collections
• TikTokers love unique brewing methods and aesthetic drink setups

Launch custom coffee blends, branded tea collections, or limited-edition mugs to tap into TikTok’s caffeine-obsessed community.

The power of TikTok algorithms

TikTok prioritizes engaging, authentic content that keeps users watching and interacting. Here’s how to make your business and product stand out:

• Use trending sounds and quick edits – Helps your video get picked up by the algorithm.
• Encourage user-generated content (UGC) – Users sharing reviews, unboxings, and reaction videos build trust.
• Giveaways and discounts – More shares = more visibility.
• Post consistently and use relevant hashtags – Keeps your content in front of potential customers.

Why reviews, challenges, and trends matter

• Product reviews = instant credibility – Partner with influencers or encourage buyers to post feedback.
• Interactive challenges = viral potential – Get users involved with fun and shareable content.
• Customer testimonials = strong sales – Highlight real results to drive conversions.

The key? Get users to share, engage, and interact – TikTok will do the rest. To give your TikTok Shop a little boost, try TikTok Ads to find more potential customers.

Identify up-and-coming products with the right tools

• TikTok Analytics – See what your audience engages with most.
• TikTok Insights – Analyze demographics, behaviors, and shopping habits.
• Trend tools – Platforms like BuzzSumo and Google Trends help predict demand.
• Influencer activity – Watch what TikTok creators are promoting.

Use TikTok’s For You page and hashtags

The For You page (FYP) and popular hashtags offer valuable insight into trending content and products, helping sellers spot new opportunities.

• Scroll with the purpose of monitoring the For You page for emerging content patterns.
• Engage with trends: Like, comment, and save posts to feed the algorithm insights.
• Search popular hashtags related to your niche to identify trending items regularly. Use TikTok’s Creative Center Hashtag Insights to analyze the data of trending hashtags.

1. Sign up

Register for a free Printify account and start selling popular TikTok products to customers who love independent brands and authentic designs.

2. Select products

Browse our extensive Catalog with over 1,300 items. Discover merch that aligns with your audience and content. Find best-selling shirts, hoodies, accessories, home decor goods, beauty products and so much more.

3. Get creative

Customize your selected products with our easy-to-use Product Creator. Upload your artwork or designs and generate high-quality mockups. 

Or design best-selling products from scratch – our set of tools provides everything you need: image background remover, text editor, pattern maker and more.

4. Connect your store and start selling

Integrate with Printify to list and sell products on your TikTok Shop. Once a customer places an order, Printify’s network of Print Providers manages production, packaging, and shipping, so you don’t have to.

5. Market your product

Order fulfillment gives you more time for marketing. Create engaging TikTok content that highlights your product. Use trending hashtags to increase visibility and run targeted ads to grow your business.

Marketplace commission fee (referral fees)

The platform takes a small cut from each sale – this is the TikTok Shop commission fee or referral fee. 

But how much does TikTok Shop take? In Q1 2025, the fee is 6% per order for most products. If you’re selling certain types of jewelry, the rate is slightly lower at 5%. 

Here’s how the commission fee structure works: 

• It’s a percentage of your product’s price – This is before sales tax and shipping.
• It depends on what you’re selling – Some product categories have cheaper rates.

Transaction fee

Every sale you make on TikTok Shop goes through a payment system, which involves transaction fees.

Whether customers use a credit card, debit card, or other methods, here’s how transaction fees work on TikTok Shop:

• The amount depends on the payment method – Based on the bank or card processor, this might be a flat rate or a small percentage of the sale.
• There’s a small withdrawal fee – If you transfer your earnings to your bank, TikTok charges $0.05 per withdrawal, and you need at least $2 to cash out.

Advertising fees

If you want to run ads on TikTok Shop, there are two minimum budget requirements to keep in mind. These limits keep your ads running smoothly without interruption. 

Campaign-level budget (for the whole campaign)

Think of this as the big-picture budget for your entire ad campaign. If you’re running multiple ads under one campaign, this covers all of them.

• Daily budget: At least $50 per day
• Lifetime budget: At least $50 total for the entire campaign

Ad group-level budget (for specific ads in a campaign)

This is the budget for a smaller group of ads inside your campaign. Each ad group has its own budget and can target different audiences or promote different products.

• Daily budget: At least $20 per day
• Lifetime budget: At least $20 per day × the number of days the ad runs

Fulfilled by TikTok (FBT) fees

TikTok Shop has a Fulfilled by TikTok (FBT) program. This service lets the marketplace handle your product storage and shipping options, easing your selling journey. 

Here’s a simple breakdown of FBT fees (from January 16, 2025):

1. Co-Funded Free Shipping (CFFS) program: TikTok offers a $0.75 per item shipping subsidy to help reduce your shipping spending.

2. Updated fulfillment fees

• Single-unit orders: Fees start at $3.58 per item.
• Multi-unit orders: Fees start at $2.86 per item.

3. Optional hub placement fees: Starting at $0.31 per unit, these fees apply if you use TikTok’s hubs for inventory distribution.

4. Storage fees

From March 5, 2025, the free storage period is reduced to 30 days. Here are the per cubic foot costs for storage after you surpass the limit:

• Days 31 to 90: $0.02 per day.
• Days 91 to 180: $0.06 per day.
• Days 181 to 365: $0.12 per day.

Returns and refunds

Handling returns and refunds is part of selling online, and TikTok Shop applies a Refund Administration Fee.

• The rate is 20% of the original referral fee, which helps cover processing costs.

1. Sign up

Create a free Printify account.

2. Pick a product

Explore our Catalog with over 1,300 items, from apparel to home decor, and pick the best fit for your niche.

3. Customize your designs

Upload your artwork using our Product Creator, customize your items, and preview high-quality mockups before listing them on your TikTok Shop.

4. Connect Printify to TikTok

Sync your products by integrating Printify with TikTok Shop, making listing and order management seamless.

5. Start selling – we handle the rest

When a customer orders, our global network of Print Providers prints, packs, and ships products directly to your customers – so you can focus on maximizing TikTok sales.

Pros of TikTok Shop

Massive user base: TikTok’s over one billion active users provide sellers with a vast pool of potential customers. For eCommerce businesses, this means reaching a younger customer base that’s highly engaged and enthusiastic about shopping online.

Integrated shopping feature: The shopping tab allows users to browse products, watch in-feed videos, and make purchases directly within the TikTok app. This seamless experience reduces friction and encourages users to shop impulsively.

Viral potential: TikTok’s algorithm is designed to promote engaging content. If your product video goes viral, it could result in a massive spike in sales and brand visibility almost overnight.

Empowering small businesses: TikTok Shop provides tools like live shopping and product tags, helping smaller businesses and creators to showcase their products effectively. This levels the playing field for sellers who may not have large advertising budgets.

Appeal to a younger demographic: TikTok is particularly popular among Gen Z and Millennials, making it a valuable platform for brands targeting these age groups. This younger audience is highly engaged and responsive to trends, so make sure your TikTok store and content are up-to-date.

Cons of TikTok Shop

High competition: With so many sellers joining TikTok Shop, standing out can be challenging. To gain an edge, it’s crucial to invest time in competitor research and content strategy.

Content creation demands: Success on TikTok hinges on your ability to create consistent, captivating content. This can be time-consuming and require additional resources like hiring a social media manager or content creator. Use tools like Later to ease the process.

Fees and costs: TikTok Shop charges commissions and other transaction fees, which can impact profit margins. Be sure to factor these costs into your pricing strategy.

Limited availability: TikTok Shop’s geographic restrictions mean it’s not yet available globally. Sellers targeting audiences outside supported countries may face challenges.

TikTok Shop offers immense potential for sellers willing to invest time and effort into content creation and platform optimization. While there are challenges, the benefits often outweigh the drawbacks, especially for businesses targeting TikTok’s younger user base.

1. Create engaging content

Short-form videos are the heart of TikTok. Start by showcasing your products in action through creative, relatable content. Use TikTok’s editing tools to add effects, text, and music. 

• Research trending TikTok hashtags and challenges in your niche.
• Post behind-the-scenes content to highlight your brand story.
• Add product links wherever possible.
• Demonstrate product usage in a fun or inspiring way.
• Use TikTok’s Duet or Stitch features to respond to or collaborate with user-generated content.

Consistency is key – post regularly to keep your audience engaged and attract new followers.

2. Collaborate with influencers

Partnering with popular TikTok creators can amplify your reach. Influencers can tag products in their videos, adding credibility and encouraging followers to purchase. Collaborations also help you tap into niche audiences. Here’s what to do:

• Use TikTok Creator Marketplace to find influencers that align with your brand.
• Check their engagement rates and audience demographics to ensure a good match.
• Discuss campaign goals, such as increasing sales, clicks, or brand awareness.
• Have them showcase your products through authentic content like unboxings or tutorials.

Remember to track the performance of influencer campaigns to ensure a good ROI (return on investment).

3. Optimize your listings

Ensure your product descriptions are clear, concise, and SEO-friendly. Use high-quality images and accurate tagging to improve discoverability. A well-optimized TikTok store increases the likelihood of attracting potential customers.

• Write clear, concise product descriptions with targeted keywords.
• Use good product photos and videos to showcase your merch.
• Tag your listings with relevant categories and hashtags.
• Use tools like Google Keyword Planner, eRank, Semrush, or TikTok’s search bar to identify trending terms and themes.

4. Use TikTok Shop ads

TikTok ads, such as in-feed videos, branded content, and live shopping promotions, can effectively target your audience. Here’s how to create ads that promote and sell products effectively:

• Set up a TikTok Ads Manager account and define your target audience.
• Choose your ad type.
• Test different formats and creatives to see what resonates with your audience.
• Monitor campaign performance and adjust based on metrics like click-through rates and conversions.

Start with a small budget and scale up as you identify successful strategies.

5. Analyze performance and adjust

Leverage the TikTok Seller Center’s analytics tools to track sales performance, customer interactions, and content engagement. 

• Monitor metrics like average watch time, engagement rate, and customer feedback.
• Identify high-performing content and replicate its style in future campaigns.
• Adjust pricing, promotions, or inventory based on performance and valuable insights.

Use this data to refine your strategy and ensure your efforts deliver the best results.

6. Encourage user-generated content (UGC)

UGC is a powerful way to build trust and authenticity. Here are some ideas for your social commerce strategy.

• Run a hashtag campaign asking customers to post videos of your products in use.
• Offer discounts or incentives for customers who share UGC.
• Reshare the best UGC on your TikTok profile to increase social proof.

Featuring UGC on your TikTok Shop page can amp up social proof, foster community engagement, and inspire new customers to purchase.

Create a TikTok seller account

There are two main TikTok seller account types: individual and business. If you have a registered business, we recommend using a business account for your TikTok Shop. Otherwise, stick with an individual account. 

One benefit of selling with a business account is access to TikTok Shop’s full suite of marketing tools, like analytics, ads, special audio, and more.

Verify your account

There are several required documents for verifying your TikTok Shop, but the list is a little different depending on whether you’re creating an individual or business account and where you’re based. We’ll focus on the verification requirements for sellers in the US. 

TikTok Shop verification requirements for individual sellers:

• You must be at least 18 years old. 
• A US passport, driver’s license, or proof of legal US residency.
• A social security number (SSN) or individual taxpayer identification number (ITIN).
• A phone number and email address that isn’t already used by another TikTok account.
• Proof of address in the US. 
• A completed W-9 form. 
• US bank account details to receive payments.

In addition to the requirements for individual sellers, business sellers must also provide a legal US business, complete with an employment identification number (EIN), registered address in the US, and information about the official business owner (OBO). 

TikTok does not allow governments, politicians, and political parties to sell on TikTok Shop. If they discover that you fall into this category, your TikTok Shop verification will be rejected. 

These requirements ensure a safe and reliable TikTok shopping environment for all users.

Enable the TikTok Shop feature in your account settings

Once your account is verified, activate the TikTok Shop feature in your settings. This feature integrates your Shop with your TikTok page so users can see your products in videos, live streams, and your profile.

Upload products to your TikTok Shop

Time to list some products! When adding items, use high-quality images that showcase your products from multiple angles and highlight important details. 

Write accurate descriptions highlighting product features, materials, and dimensions. Set competitive yet profitable pricing that reflects the value of your products while remaining attractive to your target audience. 

Well-thought-out product listings elevate your store’s image and increase the likelihood of turning browsers into buyers.

Set up payment and shipping methods

TikTok shopping supports multiple payment options, such as major credit and debit cards, PayPal, buy-now-pay-later programs, and digital wallets like Apple Pay and Google Pay. 

Choose which ones you’ll offer customers. The more payment options you provide, the higher your chances of landing sales.

List which shipping methods you offer, how much each option costs, and estimated delivery times. This sets accurate customer expectations from the start.

Customize and brand your TikTok Shop

Showcase your brand identity to make your TikTok Shop unique. Add your logo and brand colors to create a professional look that stands out. 

Keep your TikTok Shop well-organized. A neat and cohesive setup builds trust with users and encourages them to buy products directly.

TikTok Live shopping

Live shopping lets you promote products in real time. Viewers can interact, ask questions, and purchase during the Live, creating a more personal and dynamic shopping experience. 

This approach has proven effective, with 40% of millennials and Gen Z purchasing products while watching a Live.

Your TikTok Shop storefront

Your TikTok storefront acts as a mini eCommerce site within your profile where users can browse your products and make direct purchases on your page. Make your storefront colorful, welcoming, and easy to navigate to increase your sales potential.

Pin featured products to your profile to make it easy for customers to buy products with just a few clicks.

Shoppable videos

Use creative video content showing your products’ unique features and uses to help viewers picture how they fit into their lives.

Incorporate engaging stories and jump on trends to make your highlighted products more relatable and memorable. Link directly to the product purchase page in the video to make purchasing even easier.

Influencer collaborations

Partner up with influencers to promote your products and expand your reach. Choose influencers who align with your brand and whose followers would like your products for maximum impact. Their endorsements enhance your TikTok Shop’s credibility and introduce your products to a broader audience, driving engagement and sales.

TikTok Ads

TikTok Ads are a powerful way to increase engagement and promote your products to relevant audiences. 

Ad types include In-Feed Ads, Branded Content, and TopView Ads. These campaigns let you set your target audience demographics, interests, and behaviors to get your products in front of users who are most likely to purchase. 

Keep track of advertising performance with TikTok analytics in the Seller Center and adjust your targeting as necessary.

Create your Printify account

Sign up for a free Printify account to our Product Catalog of over 1,000 popular, customizable items, including t-shirts, hoodies, and tote bags, all at the best prices in the industry.

Set up a TikTok Seller account

If you don’t already have a TikTok account, create one, and then get your TikTok Shop verified and ready to start selling.

Connect your TikTok Shop with Printify

Link your TikTok Shop with Printify in seconds for easy listing and order management.

Design and list products

Use Printify’s Product Creator to design products your customers will love. Use the text editor, pattern tool, AI Image Generator, and more to create something eye-catching. 

Fill out listing details like title, description, shipping methods, and price, then list your product. Your listings will sync automatically between Printify and TikTok Shop.