Email Marketing – Printify

25 “Thank you for supporting my small business” messages for customers

Janis Lazda — Thu, 14 Nov 2024 07:00:00 +0000

Your business, your way – sell with Printify

As eCommerce becomes more automated, customer service and personal interactions often fall through the cracks, making online shopping experiences less personal. Adding thoughtful touches, like “thank you for supporting my small business” notes, can make a real difference for your brand.

We made a list of simple ways to personalize your customer service and 25 ready-to-use thank-you message templates to help you get started.

25 Thank-you message examples

Here are some “thank you for supporting my small business” quotes that can help you draft your own tailored to your brand and customer base.

General thank-you messages

“We’re incredibly grateful for your purchase – every single order helps us grow as a small business. Thank you for your unwavering support!”
“Choosing us makes a world of difference! Thank you for supporting our small business and helping us pursue our passion.”
“Thanks to you, our vision becomes reality, one order at a time. We appreciate your trust in our small business.”
“Your support means so much – thank you for being part of our journey as a growing small business!”
“Thank you for shopping with us! We’re thrilled to have customers who appreciate what we do and believe in our small business.”

Personalized thank-you messages

“Hi [Customer’s Name], your recent purchase of [Product] brings us one step closer to our dreams. Thank you for supporting us!”
“Dear [Customer’s Name], we’re honored to have you in our community. Thank you for trusting [Company Name]!”
“Hey [Customer’s Name], finding customers like you makes our journey worthwhile. Thanks for supporting us!”
“Dear [Customer’s Name], your trust in [Company Name] means everything. Thank you for choosing us!”
“Hi [Customer’s Name], your order made our team smile. Thank you for supporting our small business!”

Holiday thank-you messages

“Happy Holidays, [Customer’s Name]! Your support to our small business adds warmth to our season. Thank you!”
“We’re grateful to be part of your holiday season, [Customer’s Name]. Thanks for choosing us!”
“Wishing you joy this season, [Customer’s Name]! Your support helps our small business thrive – thank you!”
“Season’s Greetings, [Customer’s Name]! Your order is the gift that keeps on giving to us. Thank you for your support!”
“Happy Holidays, [Customer’s Name]! Thank you for being part of our story. Your support is everything.”

Messages after a big purchase

“Wow, [Customer’s Name]! Your big order is truly appreciated. Thanks for believing in us!”
“Dear [Customer’s Name], thank you for placing such a meaningful order with us. We’re grateful for your trust.”
“Your generous order positively impacts our small business. Thank you for supporting us!”
“Hey [Customer’s Name], your recent purchase means the world to us. Thank you for being a valued customer!”
“Dear [Customer’s Name], your large order keeps us going strong. Thanks for choosing our small business!”

Messages to thank returning customers

“Welcome back, [Customer’s Name]! Your continued support makes us smile every time. Thank you for being part of our journey.”
“Hi again, [Customer’s Name]! Knowing you’re a loyal customer keeps us motivated to do our best. Thanks so much!”
“Dear [Customer’s Name], thank you for returning! Our small business family truly appreciates your loyalty.”
“Thank you for coming back, [Customer’s Name]! Customers like you make our journey worthwhile.”
“Welcome back, [Customer’s Name]! Your ongoing support fuels our growth. Thank you for placing your trust in us.”

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Why thank-you notes matter

Thank-you notes create a positive touchpoint with your customers, meaningfully reinforcing brand loyalty. 64% of small businesses use after-purchase email marketing. Personalized messaging increases open rates by 26%, making it a powerful tool for customer retention.

For many customers, personalization is a requirement. 71% of consumers expect personalized communication, and companies that meet these expectations see a 40% increase in revenue.

Why thank-you notes make a difference:

Relatability
A thank-you note makes your business feel personal, letting customers know they’re valued and reminding them you’re more than just another store.
Cost-effective marketing
Keeping a customer costs a lot less than constantly attracting new ones. A simple thank-you note can set the foundation for repeat business and brand loyalty.
Subtle product promotion
A thank-you note can also suggest other products that might suit the customer’s taste, gently opening the door for future purchases without being overly promotional.

The dos and don’ts of writing thank-you messages

When crafting a thank-you message, striking the right balance between friendly and professional is key. Here are some dos and don’ts to help you create notes your customers will love, building stronger connections without becoming too formal or sales-driven.

Thank-you message dos:

Address your customer by name
Using the customer’s first name adds a personal touch. Basic greetings like “Hi Sarah” work, but if your brand’s tone allows, consider a fun twist, like “To the incredible Sarah,” while keeping it genuine and fitting your brand voice.
Add a human touch
Skip formal business language in favor of warmth and sincerity. Instead of “Thank you for your recent purchase,” try, “I’m super excited you decided to order from us.” This small change helps your message feel personal.
Keep it short and sweet
Thank-you messages don’t need to be lengthy. Keep them concise, with a few lines expressing sincere appreciation. Long paragraphs can risk losing attention and diluting the message. Snappy sentences will capture more attention than a love letter.

Thank-you message don’ts:

Don’t overdo the formality
While respect is important, overly formal language can feel cold or impersonal. Avoid phrases like “Dear Valued Customer” and opt for more genuine expressions that show you value each individual.
Don’t shorten a customer’s name
Shortening a name, like turning “David” into “Dave,” might seem friendly but can feel overly familiar, especially if they haven’t given permission. Respect their chosen name to establish boundaries in the company/customer relationship.
Don’t try to sell things
While thank-you notes are great for customer engagement, avoid overt promotions for first-time buyers. Pushy selling in a thank-you note can feel insincere, so reserve marketing offers for later connections.

6 Tips for writing the perfect note to your valued customer

Some store owners include handwritten thank-you notes in their packages to improve the customer experience. With Print on Demand, handling these details independently can be challenging, but Printify offers the option to include custom-branded inserts in packaging.

For additional personalization in your email thank-yous, here are a few ideas to get started.

Include a signature

Complimenting your thank-you notes with an actual signature adds a human touch that makes your message feel more genuine. If you don’t have time to create handwritten notes, you can also do it online.

Many email marketing tools let you add images, so consider taking a clear photo of your signature on a white background, cropping it, and uploading it as part of each email template. This helps show that there’s a real person behind the business, helping build a connection.

Use a photo or video

Much like adding a signature, including a photo in your thank-you notes can help customers connect more deeply with you and your brand.

When we interviewed successful Etsy seller Chris Sattes, we learned he even includes a comedy animated video in his thank-you emails, which is a fantastic fit for his brand style.

Offer a discount

While we don’t recommend pushing special offers and sale items on your customers in your thank-you emails, we recommend adding a discount code that turns first-time buyers into returning customers. Combined with a heartfelt thank you, this tactic can be incredibly effective.

Ask for a favor

The Ben Franklin effect is a psychological phenomenon where a person who has already performed a favor is more likely to serve further favors than if they had received one themselves.

The idea is that asking a customer for a small favor, such as leaving a positive review or asking for a social media like or follow, will make the customer more inclined to keep interacting.

Start a chat

Many people start a print-on-demand store because of the appeal of an automated business. While that can absolutely work, you need to pay close attention to customer service and get as much feedback about your store and brand as possible to improve over time.

Asking customers to get in touch to provide feedback on their shopping experience helps convey that you’re focused on delivering the best experience possible, with the added benefit of making customers feel appreciated and finding out what the business means to them.

Set up automated thank-you notes

If managing individual thank-you emails becomes challenging, consider automating the process to send customers a personalized, albeit more generic, message. Integrate software like Mailchimp to create, send, and track customized emails to engage customers.

Many eCommerce platforms like Etsy and Shopify make it easy to add automated thank-you messages within the website:

Etsy: Navigate to Shop Manager > Settings > Info and Appearance, and scroll to Message to Buyers. Add your thank-you note there, which will be displayed in the customers’ receipt email and page.
Shopify: Install Klaviyo, Thank You Email Marketing Tool, or other software for automated thank-you messages. Customize thank-you templates, schedule messages, and notify customers about successful deliveries.

FAQ

How do you say thank you for supporting my small business?

When thanking customers for supporting your small business, make each message genuine and specific. Saying something like, “Thank you for choosing us – your support means the world to small business owners like us” can leave a lasting impression after the first purchase.

Adding a coupon code for their next purchase can be a thoughtful touch for repeat customers. Showing customer loyalty is greatly appreciated.

Expressing gratitude through notes can foster customer relationships beyond a single transaction, helping create a positive experience and reinforcing customer satisfaction.

How do you express gratitude to customers?

Expressing gratitude to customers can be as simple as sending a message thanking them for their purchase or a follow-up direct message for a first purchase. You can also deepen customer appreciation by acknowledging their support with a handwritten note or a personalized email.

Beyond sending thank-you messages, there are several ways to express gratitude to customers and build strong relationships. A personalized gift with a customer’s first purchase or a discount for their next order adds a memorable and meaningful personal touch.

Sharing exclusive content or early access to new products also shows customers their continued support is greatly appreciated and valued, fostering loyalty and lasting relationships.

What do you write in a thank-you card for a small business?

To send great thank-you cards for your small business, keep it personal, direct, and sincere. Start by addressing the customer by name to create a warm, personal touch that shows your gratitude directly. Keep your message brief yet heartfelt.

Mention specific details, like their first purchase or the product they ordered, to show you pay attention. This makes the card more memorable and reinforces that your appreciation is genuine. If appropriate, offer a small incentive, like a discount code for their next purchase, as a gesture of thanks and to encourage future business.

How do you say, “Thank you for supporting me”?

To say “Thank you for supporting my small business,” keep the message genuine and tailored to reflect their unique value to your brand. Acknowledge their specific contributions, whether it’s choosing your brand for the first time, returning as a loyal customer, or spreading the word to others.

Phrases like “Your support means the world to us” or “We couldn’t do this without you” convey sincere appreciation. If appropriate, add a personal touch, like a handwritten note or a custom discount, as a small token of gratitude.

This doesn’t have to be time-consuming. Once your business grows, have a team member send direct messages through social media or use email automation services.

Final thoughts

Building strong customer relationships as a small shop or online store goes beyond the initial sale. Consistently expressing appreciation for each purchase can transform your business messages into opportunities for loyalty and customer satisfaction.

Handwritten notes or heartfelt thank-you messages in a customer’s inbox demonstrate how greatly appreciated they are and enhance the positive experience of shopping with you.

For any successful business, nurturing loyal customers with continued support and personalized touches is the key to sustained growth. By crafting a meaningful “Thank you for your purchase” note, you’re not just delivering a product or service – you’re building a professional, lasting connection that inspires customers to return, feel appreciated, and spread the word about your company.

Make it happen today!

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The post 25 “Thank you for supporting my small business” messages for customers appeared first on Printify.

Shopify email marketing: How to’s, tips and alternatives

Vita Stevens — Wed, 11 Oct 2023 06:52:00 +0000

Printify + your favorite platform = more sales!

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With an estimated revenue of $10b in 2023, email marketing is a clear and powerful way to connect with customers, promote products, and grow your business.

Take advantage of the built-in Shopify Email marketing platform to easily create and launch email campaigns for your online store.

Notify your subscribers and store customers of the latest product arrivals, exclusive promotions, and engaging content to keep them in the loop and coming back for more.

What is Shopify email?

Shopify Email is an easy-to-use email marketing tool for creating and launching effective email campaigns, tracking results, and growing your business.

Send up to 10,000 emails to your customers monthly for free with any Shopify store plan.

How to launch a Shopify email marketing campaign

First, log into your Shopify account. If you don’t yet have a Shopify store plan, sign up or opt for a free trial to see if this platform meets your marketing needs.

Then, follow these steps:

Open Marketing in your Shopify admin.
Click on Create campaign → Shopify Email.
Choose an email template. Note that you can customize templates in this step.
Click on To and select the customer segment you want to target.
Add a compelling subject line and edit your email body.
Click on Review → Schedule send → Now.
Click Send to deliver the email to your subscribers and store customers.

Check your sender details

Upon launching your first Shopify Email campaign, pay close attention to how your email address looks in the From field. Make sure it’s correct.

The sender’s email is what your mail recipients will see in their inboxes. It plays an important role in establishing trust and brand recognition with your customers.

Use an email address that’s associated with your Shopify store or domain name, like mail@yourstore.com.

Remember, if you don’t customize your sender email address, an email from your store page could appear as sent from shopifyemail.com or store@shopifyemail.com.

Edit the email body

A successful digital marketing campaign must include memorable text and visuals.

Spend some time drafting and revising the content of your templates to make sure they’ll drive up click-through rates and lead to purchases. Pay close attention to these factors:

Clarity.
Keep your message simple and easy to read. Avoid using industry lingo and technical terms your email subscribers and store customers might not understand.
Grammar and spelling.
Proofread your emails. Make sure there are no typos or grammar errors so they don’t get flagged as spam or phishing.
Formatting.
Choose colors and fonts that align with your brand. Use different font sizes and bolding to your advantage by highlighting the most important parts of your email.
Visuals.
As the saying goes – a picture is worth a thousand words. Add relevant graphics and images to your branded emails and make your content visually engaging.
Call to Action (CTA).
Add a hyperlink that leads to your page, instructing customers to perform an action with instructions like Buy Now or See More.

Time to send

Pick the right time to launch your email campaign and consider following a schedule. Take note of Shopify’s suggested send time, which is optimized for the best click-through rates.

From the email editor, click on Review → Schedule send.
Select Shopify’s Suggested send time or choose a Custom date and time.

There’s also an option to send a test email to yourself to be sure that everything looks good and make any necessary adjustments to your Shopify Email templates.

In the email editor, click on Send test.
Enter up to five email addresses that will receive your test emails.
Hit Send.

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5 Tips for a successful Shopify email marketing campaign

Unlock the secrets to a winning Shopify Email strategy and craft professionally branded emails in minutes.

Follow our expert advice and learn how to engage your audience, create personalized content, and set up automation.

A good subject line is important

Your subject line is the first thing your subscribers see, so make sure the message is clear and stands out in a crowded inbox.

Add something unique and customize emails with your branded content, starting with the right subject line.

Be creative.
Creatively captivate readers from the subject line, straight to your store’s checkout – one impactful sentence could attract steady sales for your business.
Keep it short.
Subject lines have character limits, so don’t overdo it. Have one central message that sums up your email, and turn it into a compact title.
Include time references.
Add calendar dates, like the days of your sales events. This makes sure that important timeframes reach your subscribers and customers, even if they don’t read the entire email.
Be original.
Don’t copy a subject line from an email you’ve previously received. Setting yourself apart from others means finding new ways to advertise a discount or promote your brand.
Use a CTA.
Drive up email open rates by giving a hint to what’s inside. For example, if you’re offering a discount, include CTAs like Redeem Today or Receive Your Discount Now.

Design visually appealing email templates

While creating email templates, it’s important to consider how the end product looks and the value it offers to your email subscribers and store customers.

Make sure to adjust your Shopify Email template accordingly:

Edit layout.
Instead of sending walls of text, alternate between images and written content to keep your email interesting and engaging.
Use Burst.
Take advantage of Shopify’s free stock image library to add stunning pictures to your email templates.
Add an Express Checkout button.
Create an interactive experience and enable your customers to go from email to cart in just a few clicks.

Personalize your emails

It’s 50% more likely that your emails will be opened if the subject line is personalized.

Address your subscribers and customers by name and use other relevant information you have about their interests. Implement personalization with these steps:

Open Marketing in your Shopify admin.
Click on Create campaign → Shopify Email.
Choose an email template to customize.
Click on the pencil icon to personalize your subject line, preview line, header, or body text.
Select a personalization value, like a first name, last name, or city. Add only two personalization values in your subject and preview line, but up to ten in your email body.
Click on Save.

Shape and segment your audience

Consider who your email subscribers and store customers are and what information they’re looking for to make templates that drive shoppers to your store.

Use Shopify to make customer segments:

Open up Customers in your Shopify admin.
Click on Segments → Create Segment.
Add filters using the text editor or click on the filters icon → Shopify or Metafields.
Click on a filter name → Select an operator → Click or type a value to display a filter in the editor. Repeat this action to add another filter.
Click on Apply filter to test your audience segment. If any subscribers and customers match the given criteria, they’ll show up below the editor, and their total number will be displayed.
Review and adjust filters to find the exact audience you want to target.
Give this audience a name, then click on Save.

After you’ve created your audience segments – customize your messages accordingly and note the following suggestions:

Talk to each group.
Use the opportunity to customize your message for different groups of customers. Consider A/B testing your email subject lines, visuals, and content.
Check your Shopify store analytics.
Go to the Marketing tab in your Shopify admin to see metrics on conversion rates, sales, and orders attributed to your marketing efforts.
Create, send, and amend.
Be sure to send emails that have a positive impact on your business. Keep an eye on what works and what doesn’t. Continuously edit your messages, experiment with different images, and if you’re lacking results – try something new.

Automate where you can

Use Shopify Automations to save both time and effort in communicating with your email subscribers and store customers.

Set up automations to send out a welcome email, a follow-up to an abandoned cart, or a first purchase.

Open Marketing in your Shopify admin.
Click on Automations → Create automation.
Select an automation.
Click on Use workflow.
Review and edit your workflow actions.
Choose Turn on workflow → Turn on.

After you activate automation, view your progress by going to Automations → Marketing activities in the workflow → Select … → View report.

Make it happen today!

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Reach new eCommerce heights with Shopify and Print on Demand

Whether you’re new to eCommerce or already a veteran, POD is a great way to earn money, and there is no better service than Printify for the job.

Design custom products, list them on your online store, and let us take care of the rest.

1. Sign up

Register on Printify to access all our products and services for free. Enter your email and create a password, or use your Gmail account to log in.

2. Create products

Choose products from our Product Catalog to add to your store. We offer more than 900 high-quality items ready to showcase your custom brand designs.

3. Connect your store and start selling

Use our automated Shopify integration to easily connect Printify to your Shopify account.

After your online store is linked and your draft products are ready, go to My store -> Select all at the top of the product list -> Publish to add them to your Shopify store.

5 Alternatives to Shopify email

If you’d like to branch out from using Shopify Email for marketing purposes, there are a few popular alternatives that will also get the job done. Let’s take a brief look at each one.

Omnisend

Allows you to create targeted and personalized email marketing campaigns. Omnisend offers automation, segmentation, analytics, and SMS marketing.

It’s great for businesses of any size, making it a solid choice for both small startups and large enterprises.

AWeber

Maintain your online presence by using email campaigns, setting up automations, and taking advantage of their landing page builder.

It’s easy to use and affordable, making it an excellent choice for small and starting businesses.

MailerLite

Use several features like pre-built email marketing templates, customer segmentation, multivariate and A/B testing, plus a campaign manager.

This service offers value to businesses of any size.

Constant Contact

This service has everything from email templates and social media marketing to event management and AI content recommendations.

It’s best for small businesses looking for ways to grow their audience.

Brevo

Keep all of your customer relationship management to a single platform and easily carry out targeted campaigns over email, SMS, and WhatsApp.

It’s a great choice for small to medium-sized businesses interested in cross-platform marketing.

Frequently asked questions

Can you send marketing emails with Shopify?

Absolutely! Shopify offers both built-in solutions and third-party email marketing apps. They allow you to create, send, and manage marketing campaigns directly from your Shopify admin.

How do I start email marketing on Shopify?

To start sending out emails to your customers in a consistent, quality, and goal-oriented way, start by checking out Shopify’s built-in email marketing feature – Shopify Email.

But if you’re looking for an alternative email app on the Shopify market, be sure to check Omnisend, AWeber, MailChimp, Constant Contact, or Brevo.

How to set up email marketing on Shopify?

Start using Shopify Email by going to Marketing in your Shopify admin → Create campaign → Shopify Email.

Follow through all the steps to launch an instant or scheduled email.

How do I get customers’ email addresses on Shopify?

Your business has a number of ways to easily collect email addresses on Shopify.

Consider the following options:

Include a sign-up form.
Add a subscription box to your website for customers to sign up for advertising newsletters, updates, and discounts.
Offer great deals.
Bring discounts and exclusive content to your emails to motivate website visitors to subscribe.
Use pop-ups.
Add pop-up notifications on your pages that nudge visitors to subscribe to your unique content.
Allow customers to create an account.
Collect an email address and other basic information on each shopper by enabling customer accounts.
Browse the Shopify app store.
Find apps to simplify your email collection and customer segmentation.

To summarize

Shopify provides users with great email marketing tools and analytics. Make use of it to get the the most out of your marketing efforts and increase your sales.

Consider connecting your Shopify store to Printify and sell custom-made, high-quality products from apparel to home decor. Then, prepare your captivating content and get right to scheduling emails for your subscribers!

Make it happen today!

Start designing

The post Shopify email marketing: How to’s, tips and alternatives appeared first on Printify.

How to create a mailing list for your online store

Zane Bratuskina — Wed, 16 Feb 2022 07:53:54 +0000

Create what’s trending. Sell what’s hot

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Have you ever given your email to a website in order to read a news article or receive a discount?

This allows the business to now add your email to their contact list, enabling them to use one of the most effective digital marketing methods available when reaching out to potential customers.

This article breaks down how to create a contact list, plus a step-by-step guide to keep it successful.

Use this guide to add members and start creating your own large contact lists. Send emails to drive traffic and increase sales conversions for your online store today.

Why is list building important & how can it help your business grow?

Building a contact list remains one of the most effective digital marketing channels and can be crucial to the success of your store.

Here are five quick reasons why you should start building a contact list and add members today:

The global email marketing market is forecast to grow from USD $7.5 Billion in 2020 to USD $17.9 Billion by 2027. The growth is forecast despite increasingly intense competition from a range of other digital marketing channels, such as social media, influencer websites, and blogs.
This growth is based on the high return on investment (ROI) offered by contacts lists compared to other channels. On average, email campaigns generate an impressive $42 for every $1 spent.
With nearly four billion daily email users worldwide, mobile devices now account for 60% of opened email. Building a mailing list enables you to reach out directly to your audience.
21% of opened emails are opened within an hour of being received. An email message is a fast and effective method of reaching out to your potential customers directly, no matter the time and place.
60% of consumers say that a marketing email has resulted in them making a purchase. 61% enjoy receiving weekly promotional emails. These figures demonstrate the powerful potential of a contact list to drive sales and help your business grow.

Email marketing is more than just newsletters to your outlook contacts and Gmail users. Here are some quick ideas for using your contact list:

Awareness & discovery

Welcome message
Webinar invite
Help guide
Video tutorial
New changes
Personalized messages
Referral rewards
Trial ending
Tips list
Upcoming products

Evaluation & intent

Product, clearance or limited-time sale
Special deals

Purchase & loyalty

Abandoned carts
Product rating and review
Free gifts
Delivery confirmation

Start your own Print on Demand business today!

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How do I start an online mailing list?

Building an online mailing list is crucial for your store. You can’t enjoy the benefits of email marketing without a few basic essentials. With these easy steps you can get your email list up and running today:

Understand your audience

Before you begin building an email list, it’s essential to pinpoint your target audience. Marketing to a niche audience will result in more effective email marketing campaigns. Check out this article explaining what a niche is and how to find the right niche market for your company.

Choose your email marketing service

Don’t simply use your Gmail account to reach out to all the email addresses in your Gmail contacts. Not only will you potentially be breaking laws, but your Gmail mailing list won’t grow without a way for people to subscribe to the group.

Rather than rely on mail merge and Google Sheets, there is a wide range of options available. Some big names offer everything you need to get started and are free for up to 2000 subscribers a month. Check out the market and see what fits.

Create an opt-in form for your website

Offer potential contacts to join your mailing lists and receive your email marketing campaigns. Briefly describe what users can expect and why they will find value in joining.

9 tips for growing your email list

1. Implement embedded sign up forms on your landing pages

Embedded sign-up forms turn landing page visitors into new contacts for your mailing lists. A key benefit of these forms is that they are not too pushy. Users know they have the option to sign-up if they are interested.

Check out five quick suggestions for where to place an embedded sign-up form:

The most visible part of your homepage
Product pages
Dedicated sign-up landing page
At the end of blog posts
At the top of landing pages

Build the form around your brand or combine it with special offers to add contacts and build an email list.

2. Add a pop-up offer for signing up

Pop-ups are messages you can send to your website visitors based on their site activity. These can deliver a personalized message that enhances the user experience rather than break it up.

You can turn any type of drop-down menu into an email pop-up by adding an email address field capture form. Here are four types of email pop-ups that will help boost your distribution list:

The standard email pop-up
Everyone has experienced these. When you’re checking out a webpage, a small window pops up with an offer in exchange for your email address.
Fullscreen popups
This type of message really gets users’ attention, as they take over the entire screen. You can apply this to make sure users focus on the offer.
Side messages
These messages are far less intrusive, appearing on the side of the screen. This allows the user to continue browsing your offer without interruption. Because users don’t have to interact with the window, these are best for clear and actionable messages.
Sticky bars
These stick to the top or bottom of your screen and stay there. Like side messages, sticky bars don’t force the user to interact with them and are best for simple messages.

Personalizing your pop-ups offers will make them more relevant to your users and increase your email sign-ups. Run trial run offers and continually test what is the most effective.

Take into consideration that pop-ups can easily result in a negative user experience, discouraging people from signing up to your contact list. Avoid this by ensuring they are planned, timed and well-designed.

3. Use call-to-action sign up buttons on your social media pages

A call-to-action is a prompt for your site visitors to perform a specific action, in this case to sign up for your email and contact lists. This study clearly shows that the most popular reasons consumers follow brands on social media is to learn about new products, stay up to date on company news, and learn about promotions or discounts.

Offer to fulfill these needs in a more effective and direct way by subscribing to your contact list. If you see your social media pages are growing rapidly, inviting your followers to join your contact lists means you won’t lose them if your account gets hacked or you encounter any bugs.

4. Host an online webinar

If you can provide useful presentations that are valuable to your target audience, webinars can be a great way to gain new contacts. You can offer the webinar for free in exchange for contacts subscribing to your mailing list.

You can make use of the ability to go live on your social channels and host a webinar in the format of an infomercial. You can demonstrate your product to potential customers, while interacting with potential customers and growing email lists.

5. Include your newsletter link in your email signature

If you communicate with a range of people by email, give them the option to learn more about your store. Your email signature is the perfect place to put a call to action.

Include a direct link to your email newsletter or a link to a newsletter sign-up page. Make sure the link is simple and easy to share with others.

6. Include gamification

Gamification is the use of gameplay concepts like competition, rankings and scoring systems in a non-game context. In the list-building process, consumers are motivated by easily attainable prizes like discounts or other rewards they can win by entering their email addresses.

You can capture your audience’s interest by organizing contests, giveaways and sweepstakes to build your contact list. These provide value for both you and the customer. Not only do you add email addresses, but those receiving discounts are also more likely to make a purchase and your brand becomes more notable.

7. Create landing pages for the products you sell

A landing page is a unique web page where the visitor lands after clicking a link. This study indicates that companies see a 55% increase in leads when you increase the number of landing pages from 10 to 15.

The more personalized landing pages you create, the higher the chances of individual customers converting.

8. Start a referral program and offer benefits

Referral programs use word-of-mouth marketing to gain new customers. This can be a powerful tool to grow your contact list. This study indicates that 84% of consumers trust word-of-mouth marketing more than any other form of advertising.

The Morning Brew’s effective referral program was directly responsible for 30% of their newsletter growth, from 100K to 1.5 Million new subscribers in 18 months.

You can offer contacts a reward to motivate them to start referring friends. Create a special link you can track that directs referrals to a dedicated landing page. Once they click add members, you can offer a further reward if they convert and make a purchase!

In the Morning Brew example, their referred contacts had a 75% conversion rate on the company’s landing page. This shows the explosive growth potential of an effective referral program and how this can be a powerful tool to build contacts.

9. Include a CTA on your about us page

Website traffic that checks the About Us page indicates high purchasing intent. They may not be 100% ready to convert, so creating a CTA that encourages them to sign up to your newsletter can be valuable.

You can position this CTA at the bottom of the page. This allows you to give the potential contact all the information needed to encourage them to sign up.

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FAQ

What Are the Best Practices for Email List Building?

Growing an engaged contact list is a continuous effort that pays off in the long run. Check out these best practices:

Place sign up forms on strategic pages of your website
Collect the right data and build an engaged list from the start with permission-based opt-in sign-up methods
Welcome new contacts immediately
Strategically gate content on your website and request an email address
Keep your list healthy and be aware of where your most engaged individual contacts are coming from
Target inactive selected contacts with reactivation campaigns
Personalize everything possible and provide your contacts with valuable content

How Can I Grow a Massive Email List?

Members can unsubscribe and contact lists can get smaller. Check out these super helpful tips to continue collecting more contacts to your store’s new group:

Encourage contacts to share and forward your emails
Segment your email lists by audience type, create group emails
Create fresh lead generation offers
Create a free digital resource that requires sign-ups
Promote an online contest using social media with a free giveaway that requires contact information
Make your email newsletter the theme of your social media cover photos
Share newsletter previews on your social channels
Promote content on your social channels that requires an email address to access
Include a form that asks website visitors to leave feedback
A/B test different campaign copy
Create a blog that readers can subscribe too

Is It Free to Create a Mailing List?

It doesn’t have to cost you anything, however building a healthy, effective and continuously growing mailing list may take time. By following the step-by-step breakdown in this article, you can create a mailing list for free.

Learn how to create a mailing list today

Building a mailing list is the most cost-effective and successful digital marketing channel. A healthy mailing list can be crucial to your store’s success. Start building your contact list today with the how-tos in this article to drive traffic and increase sales.

Have you heard of the effectiveness of building a mailing list before? Are there any tips to start building an email list we have missed? Please give us a shout in the comment section below.

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The post How to create a mailing list for your online store appeared first on Printify.