1. Shopify vs Etsy: Product focus

Here’s how selling on Shopify vs Etsy differs regarding products:  

Etsy is a marketplace with clear guidelines on what products can be sold, focusing on handmade goods and craft supplies. While it has expanded its categories, sellers need to follow Etsy’s rules, and violations can lead to account suspension.

Shopify, on the other hand, gives you almost full control. Sell anything within legal limits and build a brand on your own domain without marketplace restrictions.

For sellers who want complete flexibility in what they sell, Shopify has the edge.

2. Etsy or Shopify? Ease of store setup

If you’re wondering whether Etsy or Shopify for beginners is the right choice, both platforms are user-friendly but offer different experiences. 

Shopify walks you through setting up your shop, including inventory management, order tracking, and design customization. While the process is guided, learning how to manage and update everything properly takes some time and technical knowledge.

Etsy is much simpler. Once you create a shop, you just add listings and optimize them for Etsy search. There’s less customization, but it’s quick to start selling.

It all comes down to preference. Etsy is easier upfront, while Shopify offers more control but requires more setup work. A draw.

3. Shopify or Etsy? Design and layout options

A well-designed online store can make or break your sales. 42% of shoppers leave a website because of poor design or functionality. So, how do Etsy and Shopify compare when it comes to design flexibility?

Etsy:

• Simple and uniform – Every Etsy shop has the same layout with limited customization. Sellers can add a logo and organize product collections, but the storefront design stays the same.
• Standing out – The best way to make your Etsy store unique is through high-quality product images and descriptions. Since customization is limited, strong visuals are key.

Shopify:

• More control – There are 13 free and over 227 paid themes, letting you fully customize your Shopify store. Tweak fonts, colors, and layouts to match your brand identity. 
• Designed for growth – Unlike Etsy, Shopify gives creative freedom to build a store that stands out and converts visitors into buyers, with a wide range of customization options and third-party apps.

If you want a simple, ready-made storefront, Etsy works well. If branding and customization matter, Shopify is the better choice.

4. Shopify and Etsy: eCommerce tools

Both Shopify and Etsy offer tools to help sellers manage their online stores, track sales, and market their products, but Shopify provides much more flexibility. 

Shopify has over 8,000 apps, allowing merchants to customize their stores with tools for inventory management, marketing automation, SEO, and customer support. 

Etsy, in contrast, has a much smaller selection of integrations (around 20) focused on social media, analytics, and listing optimization. Many of these require subscriptions, and the Etsy app ecosystem is more limited than Shopify’s expansive app store.

Etsy Payments supports various payment methods, but transaction and payment processing fees can eat into profits. 

For sellers who want full control over their store’s features and growth, Shopify is the better choice. Etsy provides the basics, but Shopify’s app store and customization options make it a much stronger platform for scaling a business.

5. Etsy vs Shopify: SEO

Search engine optimization (SEO) means increasing traffic and attracting the most visitors to your store, but Shopify and Etsy handle it differently.

Shopify is a website builder, so you’ll need to drive traffic from search engines like Google. This means researching keywords, optimizing URLs, improving site speed, and structuring your Shopify store properly. Some of these tasks may require paid apps to increase visibility.

Etsy, as a marketplace, has built-in traffic, so Etsy SEO is more straightforward. You mainly need to optimize your product titles, descriptions, tags, and attributes to rank well in Etsy’s search results. The platform handles technical SEO, like site speed and URLs for you.

Etsy has the advantage of ease of use since it requires fewer steps to optimize your store. Shopify SEO is more complex but offers greater control and potential for long-term growth.

6. Shopify vs Etsy: Fees and pricing

Pricing is one of the biggest factors when choosing between Shopify and Etsy, especially for print-on-demand sellers. Shopify charges a monthly subscription fee plus transaction fees, while Etsy has no monthly fee but takes a percentage of each sale.

Shopify offers a three-day trial and a $1 first month, after which sellers can choose from three plans:

• Basic Shopify: $39/month, 2.9% + $0.30 per transaction, includes two staff accounts and 24/7 support.
• Shopify: $105/month, 2.7% + $0.30 per transaction, includes five staff accounts, lower credit card fees, and additional sales tools.
• Advanced Shopify: $399/month, 2.5% + $0.30 per transaction, includes 15 staff accounts, lower shipping costs, and advanced reporting.

While Shopify Payments helps avoid extra transaction fees, paid apps can increase monthly costs as your store grows.

You don’t have to pay to open a shop, but Etsy charges other fees:

• Subscription fee: Free, or $10/month for Etsy Plus. $15/month for Etsy Pattern (for a separate website).
• Listing fee: $0.20 per item, plus another $0.20 renewal fee per sale.
• Transaction fee: 6.5% of each sale.
• Payment processing fee: 3% + $0.25 per transaction (varies by country).
• Other fees: Etsy may charge additional fees for advertising, currency conversion, shipping, and regulatory costs.

(All the transaction fees can add up to 20-25% of a sale).

Etsy has the lead with lower upfront costs, making it more affordable for beginners. However, as sales increase, Etsy’s transaction fees can take a significant cut of your profits. Shopify’s monthly subscription is higher, but lower fees per sale can make it more cost-effective for high-volume sellers looking to scale their business profitably. 

7. Shopify vs Etsy: Analytics

Both Shopify and Etsy provide analytics to help sellers track sales and optimize their online stores, but Shopify offers more in-depth reporting.

Shopify Analytics varies by plan. Basic reports include finance tracking and product performance, while higher-tier plans unlock detailed reports on sales, profits, customer behavior, and acquisition trends.

Advanced Shopify and Shopify Plus allow custom reporting, giving sellers insights into revenue per order, top sales channels, and discount performance. These tools help businesses make data-driven decisions and improve digital marketing strategies.

Etsy’s analytics tools are more simple. Etsy Stats shows traffic sources, conversions, and ad performance, helping sellers understand how many sales they generate and where their traffic comes from. Etsy Search Analytics tracks keyword performance and visibility. 

Integrated with Google Analytics 4, Etsy’s reporting is straightforward and easy to use, making it accessible for beginners.

If you need basic insights, Etsy works well, but for detailed reporting and business growth, Shopify is the better choice.

8. Shopify vs Etsy: Marketing tools

With Shopify, you handle all marketing efforts – driving traffic through SEO, social media, email campaigns, and content marketing. The platform offers over 1,500 marketing apps for ads, automation, SMS marketing, and analytics.

Etsy, on the other hand, has built-in traffic. It helps sellers reach potential customers through Etsy ads, which promote listings across search results and other key pages. Combined with social media integrations and SEO, this makes it easier to attract buyers without external marketing efforts.

Another draw. For beginners, Etsy’s marketing tools are simple but effective. For sellers who want control and advanced strategies, Shopify provides more flexibility.

9. Shopify vs Etsy: Customer support

Good customer support makes running an online store much easier, especially when unexpected issues pop up. 

Shopify provides faster, more direct assistance. Sellers can contact 24/7 phone, live chat, and email support or get help from the Shopify Help Center, experts, forums, and online communities. 

Etsy, on the other hand, relies more on self-service options, including the Etsy Help Center, Seller Handbook, community forums, and newsletters. Email support is available, but responses can take time.

While both platforms provide useful documentation, Shopify wins for offering round-the-clock support and expert guidance, making it easier for sellers to get quick help when they need it.

10. Shopify vs Etsy: Scalability

As you grow your online store, choosing a platform that can scale with you is key. 

Etsy is a good starting point since it provides a built-in audience and unlimited product listings. However, scaling can be tough due to listing fees and competition. You have few options to customize the storefront besides a Pattern subscription, and if you don’t master Etsy SEO, your products might get lost in the marketplace. 

However, Shopify is built for growth. You have great control over your store design, product range, and branding, with thousands of apps to help scale your entire business beyond just an online shop. There are no extra fees for adding more products, and you don’t compete directly with other sellers on the same platform.  

However, Shopify requires more upfront investment, and since it doesn’t have a built-in audience, you’ll need to focus on marketing and SEO to drive traffic.

It’s a draw. Etsy is easier to start with but limits long-term growth, while Shopify offers more scalability but requires effort and investment to succeed.

11. Shopify vs Etsy: Selling internationally

If you plan to sell worldwide, Shopify offers tools to help businesses expand globally. Set market-specific pricing, accept local payment processing methods, and create region-specific storefronts with automatic currency conversion. 

Shopify also allows merchants to customize their store’s language settings and display region-based content, ensuring a more personalized shopping experience for international buyers. Additionally, sellers can calculate duties and taxes at checkout, helping customers avoid unexpected fees.

Etsy, on the other hand, makes it easy to sell internationally by allowing sellers to set up global shipping profiles. Your listings will automatically appear to potential customers worldwide, and Etsy Payments supports transactions in multiple currencies. However, Etsy’s international selling features focus more on shipping logistics rather than creating a localized shopping experience. Sellers must manually research and set international shipping rates, and Etsy doesn’t provide built-in tax calculations for global orders. 

For merchants looking to scale internationally with a customizable online store,Shopify is the better choice due to its advanced localization tools, currency settings, and tax automation.

What types of businesses are best for Shopify?

As a dedicated platform for building your own website, Shopify is ideal for any business selling products while looking to establish a unique brand identity and maintaining full control over its online store. It’s optimal for:​

• Scalable retailers: Businesses planning to expand their product range and scale operations.​
• Custom branding: Those seeking to create a distinct online presence with customizable templates.
• Diverse products: Sellers offering various products, including manufactured goods.​

While Shopify requires proactive marketing efforts to drive traffic, it offers lower transaction fees and supports different payment processing options, including Shopify Payments. This platform is perfect for businesses ready to invest in building their brand and managing their own website. ​

What types of businesses are best for Etsy?

As a specialized online marketplace for artisans, crafters, and vintage sellers, Etsy is ideal for:​

• Customized or personalized items: Etsy is a top choice for businesses offering custom products, such as personalized gifts, engraved jewelry, and made-to-order apparel.
• Handmade goods: If you create unique, handcrafted items, Etsy’s audience appreciates and seeks out such products.​
• Vintage items: Sellers offering vintage products can find a dedicated customer base on Etsy.​
• Craft supplies: Sellers providing materials for crafting can also thrive here.​

Etsy’s built-in audience means less effort in driving traffic, allowing creators to focus on their craft. However, be mindful of listing and transaction fees, which can quickly add up. ​

Shopify store overview

Shopify is an all-in-one eCommerce platform. Sellers use it to manage their own websites, including setting up product pages, contact forms, and payment processing. 

Unlike eBay, Shopify stores give you full control over the store’s design, branding, and product pricing. Shopify’s App Store adds even more customization opportunities.

eBay store overview

eBay is among the oldest eCommerce selling platforms operating as an online marketplace where sellers list products to immediately reach millions of buyers. 

Unlike Shopify, eBay handles traffic and search visibility, so you only need to focus on selling. However, eBay store owners face a lot of competition and must follow strict platform rules and guidelines.

Ease of use

Both Shopify and eBay offer beginner-friendly platforms but cater to different seller experiences. Shopify requires more setup but provides greater flexibility, while eBay lets you sell immediately.

Shopify comes with a structured store builder and customizable templates. It works for both beginners with no coding skills and developers who want to build their own website line by line. 

The clean interface offers built-in tools to handle store pages, inventory, payments, customer data, and analytics. What it lacks in a quick setup, it makes up in management tools.

eBay offers a fast way to start selling with no prior eCommerce experience. With a simple sign-up and listing process, anyone can add products in minutes and publish them to millions of active buyers. 

Sellers who register for an eBay Store subscription gain additional benefits like discounted fees, expanded inventory space, and better seller tools.

Pricing

You can sell one-off items on eBay for free. For long-term sellers, Shopify and eBay offer multiple pricing tiers with different cost structures. 

Shopify charges a flat monthly subscription fee, while eBay’s costs are based on sales fees and optional subscriptions.

Shopify’s pricing structure provides a free three-day trial, after which sellers choose a subscription plan based on their business needs. Here are the prices based on yearly payment.

• Shopify Starter ($5/month): Sell through social media, messaging apps, or a simple online store.
• Basic Shopify ($29/month): Best for newcomers with occasional in-person sales.
• Shopify ($79/month): Designed for growing businesses selling online and in person.
• Advanced Shopify ($299/month): Includes exclusive reports and lower transaction fees.
• Shopify Plus ($2,300/month): Enterprise solution for large-scale businesses.

eBay’s pricing structure lets sellers list products without a subscription. However, it offers five eBay Store plans for additional benefits, like lower selling fees and more support. Here are the costs for an annual subscription.

• Starter Store ($4.95/month): Ideal for beginners promoting their brand.
• Basic Store ($21.95/month): Includes discounts on fees and coupons.
• Premium Store ($59.95/month): Zero insertion fee listings for larger inventories.
• Anchor Store ($299.95/month): Advanced support for high-volume sellers.
• Enterprise Store ($2,999.95/month): For businesses with extensive inventory and high sales.

Fees

The fee structures of Shopify vs eBay differ significantly. Aside from subscriptions, Shopify’s costs mainly come from transaction fees, which can be avoided with Shopify Payments.

Meanwhile, eBay sellers face insertion fees, final value fees, and optional advertising costs.

Customization options

Want to curate a brand and build customer loyalty? A well-designed store can make a lasting impression. Shopify sellers enjoy full design flexibility, while eBay offers a more standardized look with limited customization options.

Shopify provides over 70 customizable themes and third-party apps, letting sellers create their own branded online store seamlessly. Modify layouts, colors, fonts, and product pages with compatibility across desktops, tablets, and mobile devices.

eBay stores follow a fixed template with limited branding customization. You can tweak the logo, banner, and store description, but overall store designs remain uniform across the eBay website. 

For eBay listings, sellers can customize titles, descriptions, images, sizes, and colors.

Marketing tools

Shopify provides both built-in and third-party tools for brand promotion, while eBay stores rely on marketplace-driven visibility and seller tools. Each offers its own benefits for attracting and retaining customers across different channels.

Shopify’s suite of marketing features includes email campaigns, social media integrations, discount codes, and SEO tools. Sellers can create custom promotions, run targeted ads, and optimize their online stores for better search rankings. 

With a Shopify account, merchants can also access the Shopify App Store for additional marketing tools.

eBay, in contrast, relies on its marketplace traffic. You can increase visibility with Promoted Listings, run eBay-exclusive discounts, and create email newsletters. 

An official eBay Shop gives additional branding opportunities, such as seller coupons. Plus, it’s easy to print shipping labels directly from your eBay account to streamline order fulfillment.

SEO

Search engine optimization (SEO) is crucial for increasing web page rankings based on user search trends, improving visibility and attracting customers.

Since Shopify stores operate as a standalone website, sellers are responsible for driving traffic. It offers built-in SEO tools like custom URLs, meta titles, descriptions, alt tags, and redirects.

Run content marketing strategies through blogs and integrate Shopify Apps and social media platforms like Instagram, Facebook, and Twitter for additional promotion.

eBay, as an online marketplace, automatically provides traffic through its internal search engine. Sellers can optimize product titles, descriptions, and images with relevant keywords. 

It includes basic social media sharing and newsletter options for eBay Store subscribers, but optimization beyond that is minimal.

Analytics

Shopify provides detailed analytics tools that monitor traffic, sales, and customer behavior, while eBay offers basic reports focused on listing performance and sales trends.

Shopify’s built-in analytics dashboard has various tools to monitor your online store’s sales performance.

• Overview dashboard: Tracks total sales, orders, and visitor activity.
• Sales reports: Breaks down revenue by product, channel, and customer type.
• Customer reports: Analyzes purchase behavior, repeat customers, and conversion rates.
• Marketing reports: Tracks ad campaigns and traffic sources.
• Third-party integrations: Connects to tools like Google Analytics and Facebook Pixel for deeper insights.

eBay’s Seller Hub has a reporting tool focusing on key features below.

• Traffic reports: Lists views, impressions, and conversion rates for each listing.
• Sales reports: Tracks revenue, order history, and buyer trends.
• Promoted Listings insights: Monitors ad performance and ROI for paid promotions.
• Competitive analysis: Compares pricing, demand, and performance against similar products.

eCommerce tools and features

Between Shopify vs eBay, Shopify is more focused on store management, branding, and growth. On the other hand, eBay prioritizes listing management and marketplace selling.

Shopify’s business tools provide various features for streamlining your online store operations.

• Inventory management: Tracks stock levels and updates product availability.
• Shopify shipping: Provides shipping labels, carrier rates, and real-time tracking.
• Burst: A free stock photo library for enhancing product pages and marketing materials.
• Image resizer: Opimizes images for consistency across all devices.
• Finance calculators: Breaks down ad costs, profit margins, and other metrics.
• The Shopify app: Lets sellers manage their Shopify account and store from anywhere.
• Shopify App Store: Offers over 13,000 third-party apps for additional features.

eBay’s seller tools equip merchants with the resources to manage their eBay shop efficiently.

• The eBay app: A mobile-friendly platform for managing listings, orders, and payments on the go.
• Seller Hub: A centralized dashboard for handling listings, payouts, and account management.
• Promotions manager: Lets sellers set up discounts, sale events, and promotions.
• Selling templates: Offers reusable templates for faster and more consistent listings.
• Selling manager tools: Helps with inventory tracking, relisting, and sales reports.

Customer support

Reliable customer support makes a big difference when selling online. Shopify has 24/7 support for all merchants, while eBay’s support varies by subscription level.

Shopify store owners get round-the-clock support through live chat, email, and phone. Plus, the Shopify Help Center has a ton of resources, FAQs, and troubleshooting guides for common issues. 

eBay sellers rely on the self-service Seller Help resource, but Anchor subscribers receive dedicated support. The platform also has an invite-only eBay Concierge program, which provides faster response times and personalized assistance. 

All sellers, regardless of subscription, have access to the eBay Help Center, which covers FAQs, store setup, and shipping costs.

Scalability

Both the Shopify and eBay platforms are scalable solutions for growing your online store, but they require different approaches.

Shopify lets businesses expand by adding new sales channels, upgrading plans, and integrating advanced tools through the Shopify App Store. Customize your business account, automate inventory, and use international shipping options to reach global customers.

The eBay marketplace makes scaling easy by providing access to millions of buyers worldwide. Sellers can list more products, subscribe to a higher-tier eBay Store plan, and use tools like Promoted Listings to increase visibility.

Security

Both Shopify and eBay prioritize security to protect sellers and buyers with robust systems.

Shopify provides built-in SSL encryption for all stores to secure customer data. It also has fraud detection tools, giving store owners real-time alerts into suspicious transactions. 

Account protection features include secure payment processing, chargeback protection, and PCI DSS compliance to safeguard financial information.

eBay has its own fraud prevention system and buyer protection policies. The platform’s  Money Back Guarantee helps build trust with customers, but sellers are covered in cases like false item-not-received claims or returns of damaged goods. 

The platform monitors transactions and flags unusual activity, but individual sellers have limited control over security settings.

Payment gateways

Shopify and eBay support multiple payment methods to sell online. Shopify gives more flexibility in choosing payment systems, while eBay standardizes payments across its platform.

1. Ease of use

• Wix is an all-in-one website builder with an intuitive interface, great for those with little to no design or coding skills. Its drag-and-drop editor makes customization easy. Click, drag, and place elements where you want. 
  
  Wix ADI (Artificial Design Intelligence) can generate a template in seconds, making it perfect for small businesses, bloggers, and creators looking to build multipurpose sites and sell online easily.

• Shopify, on the other hand, is made for eCommerce. It’s better for larger stores that focus on product management and sales. While it offers blogging and content tools, selling is the priority. 
  
  Shopify offers a user-friendly interface, but its dashboard and editor are separate. The platform provides plenty of free templates to help with customization, but most are paid.

2. Store management: eCommerce tools

The two website builders provide essential eCommerce tools, but their approaches differ:  

3. Pricing

Wix and Shopify offer different pricing plans based on what you need. Here’s a breakdown:

4. Technical features

5. Analytics

Tracking your store’s performance helps you make smarter business decisions, and both Wix and Shopify offer solid analytics tools.

6. Design features

Wix and Shopify offer various themes to help you build a professional-looking store.

• Wix provides over 1,150 free mobile-responsive templates designed with beginners in mind. Easily customize them using the Wix Editor, or let Wix ADI (Artificial Design Intelligence) create a template for you in seconds. Drag, drop, and tweak elements to match your brand without design skills.

• Shopify offers 228 professionally designed eCommerce templates, with 13 free options and premium themes priced between $100-500. While the paid themes are an investment, they’re modern, fully customizable, and optimized for desktops, tablets, and phones. Unlike Wix, Shopify allows you to switch themes anytime, making refreshing your store’s look easier without starting over.

7. Marketing and sales features

8. SEO

9. Apps market

Both Wix and Shopify offer app marketplaces to extend your store’s functionality, but Shopify’s selection is much larger.

10. Customer support

Merchants can submit issue tickets for live support and request a callback on Wix. The support lines are available in English, French, German, and other languages.

Wix provides user-friendly and easy-to-understand instruction videos on various topics. These will provide quick answers to some of the most common FAQs.

Shopify merchants can get help and guidance 24/7 by chat, email, or phone. With the live chat, there’s no need to wait for a callback or email. Another great way to share experiences or get advice is by using the Shopify Forum.

11. POS systems

Both Wix and Shopify offer Point-of-Sale (POS) systems, allowing you to sell in person while keeping your online and offline sales in sync. Whether you’re selling at a retail store, pop-up shop, or market, POS systems help manage inventory, process payments, and track sales.

1. Astra

Astra is a lightweight, fast, and highly customizable WordPress theme with over one million active installations and over 5,700 five-star reviews. It integrates seamlessly with WooCommerce, Spectra, Elementor, and Beaver Builder – perfect for eCommerce, small businesses, and membership sites.

Built-in schema markup, mobile-first design, and clean code raise SEO performance.

Who is it for? Businesses, solopreneurs, and web designers needing a fast, SEO-ready structure and highly customizable option.

2. OceanWP

OceanWP is a feature-rich and highly customizable WooCommerce theme. Unlike other lightweight options, OceanWP offers built-in WooCommerce enhancements, multi-step checkout, and deep integration with Elementor, Beaver Builder, and WPBakery.

It also supports RTL languages and translation plugins – ideal for global stores.

Who is it for? Businesses that need advanced WooCommerce features, multilingual support, and deep customization options.

3. Neve

Neve is a lightweight, fully optimized, and responsive theme with a minimalist design. It’s built for speed and works seamlessly with WooCommerce.

Who is it for? Individuals looking for a simple, fast, and SEO-friendly theme with potential for expansion.

4. Storefront

Storefront is the official WooCommerce theme, built for reliability, speed, and seamless integration with WooCommerce plugins.

As a minimalist foundation, this clean, functional theme provides maximum compatibility while keeping your site super fast and efficient.

Who is it for? Store owners who want a stable, WooCommerce-optimized option and are comfortable adding plugins for additional styling.

5. Zakra

Zakra is a flexible and lightweight theme offering over 40 starter sites, including designs tailored for WooCommerce stores. 

It provides a responsive design and compatibility with major page builders.

Who is it for? Users who want a lightweight option with different starter sites.

6. Hestia

Hestia is a modern, one-page WordPress theme for small businesses, startups, freelancers, and creative agencies. It offers a clean and stylish design with a widgetized footer, blog and news page, and seamless WooCommerce integration for online stores. 

Built with Material Kit, it delivers a polished look while remaining responsive, Retina-ready, and SEO-friendly. It also works smoothly with Elementor, WPML, and popular plugins like Flat Parallax Slider and Travel Map.

Who is it for? Ideal for small businesses, startups, freelancers, and agencies looking for a modern, one-page design with flexible customization options.

7. Rishi

Rishi is a lightweight and highly customizable WooCommerce theme designed for speed and flexibility. It offers over 90 ready-to-import starter sites, helping users build their shops in minutes – no coding required.

Who is it for? Users looking for a fast, customizable theme with easy setup and pre-built design templates.

8. Blocksy

Blocksy is a highly customizable WordPress theme that offers a range of design options and features – such as header and footer customization – typically available only in paid plans. 

It provides a lightweight and flexible foundation for your online store.

Who is it for? Those seeking a lightweight and highly customizable option with advanced features.

9. Boutique

Boutique is a Storefront child theme designed for small shops, boutiques, and niche stores. It keeps the reliable foundation of Storefront but adds a more stylish layout tailored for fashion, accessories, and small businesses.

Perfect for elegant stores that want a simple yet professional look.

Who is it for? Small businesses and fashion retailers who want a simple yet stylish WooCommerce store.

10. GeneratePress

GeneratePress is a lightweight and developer-friendly WordPress theme that prioritizes speed and stability. With a fresh install adding less than 10kb to your site, it’s one of the fastest WooCommerce themes available.

Built for performance-focused users, it includes over 60 customization controls, dynamic typography, and deep compatibility with Gutenberg and page builders.

Who is it for? Developers, bloggers, and performance-conscious store owners looking for a stable, highly customizable, and fast option.

1. Shoptimizer

Shoptimizer is a fast WooCommerce theme packed with features designed to help you convert more visitors into customers. Built on research and best practices, it focuses on speed, design, and conversions.

Who is it for? Store owners focused on performance and conversion optimization.

Pricing:$99, with frequent discounts.

2. Astra Pro

Astra Pro builds on the freemium Astra theme, adding powerful customization options, enhanced WooCommerce functionalities, and advanced performance settings.

Designed for serious online store owners, Astra Pro enables a fully tailored shopping experience without compromising speed.

Who is it for? Businesses, agencies, and power users that need full design flexibility, premium layouts, and advanced WooCommerce enhancements.

Pricing: From $49 per month (annual subscription) or a one-time payment of $199.

3. Avada

Avada is a versatile and feature-rich multipurpose WooCommerce theme that offers a range of design options and customization features, including over 109 prebuilt websites, over 120 design elements, plus dynamic content functions.

Who is it for? Users looking for a comprehensive and feature-rich theme with extensive design options.

Pricing: From $69.

4. Blocksy Pro

Blocksy Pro is a lightweight, highly customizable WooCommerce theme packed with advanced design options and premium features. 

It includes starter sites for multiple niches, including business, eCommerce, portfolio, blogs, news, nonprofits, and travel – a versatile choice for any website. 

The professional typography options (Adobe Typekit, custom, and Google fonts), advanced and Mega menu options, header, and footer customization offer complete design control.

Who is it for? Businesses, online stores, and content creators needing a flexible, professional-looking, highly customizable theme.

Pricing: From $69.

5. Bridge

Bridge is a creative multipurpose WordPress theme that offers deep integration with WooCommerce. It comes with over 630 pre-made demos, letting users create different websites, including online stores, portfolios, and blogs. 

The theme is compatible with both Elementor and WPBakery page builders, providing flexibility in design and customization and astonishing visuals.

Who is it for? Entrepreneurs seeking a versatile theme capable of creating different types of websites, from eCommerce stores to portfolios and blogs.

Pricing:$69

6. Flatsome

Flatsome is one of the most popular WooCommerce themes, known for its responsiveness, sleek design, and robust functionality. It features the UX Builder, a drag-and-drop page editor that lets users create custom layouts without coding.

Flatsome also offers a vast library of pre-designed elements and sections, making designing a professional-looking online store easy.

Who is it for? Online store owners who prioritize design flexibility and performance.

Pricing:$59

7. Porto

Porto is a versatile and highly customizable multipurpose WordPress theme with deep integration with WooCommerce.

It provides many pre-designed demos and layouts for several business types. Porto emphasizes performance and SEO, ensuring fast load times and a responsive WooCommerce website.

Who is it for? Businesses seeking a flexible and performance-optimized theme that can be tailored to different industries.

Pricing:$59

8. WoodMart

WoodMart is a premium WooCommerce theme designed for all types of online stores. It features over 70 pre-built store demos, a fast interface, and deep personalization options. 

WoodMart is compatible with popular page builders like Elementor and WPBakery.

Who is it for? Store owners looking for an eCommerce-focused, feature-rich theme with good user experience.

Pricing:$59

9. XStore

XStore is a multipurpose WooCommerce theme that creates responsive and customizable online shops.

It offers over 140 pre-built demos, seamless integration with Elementor and WPBakery page builders, and a range of features aimed at enhancing the eCommerce experience – both for entrepreneurs and customers.

Who is it for? Businesses seeking a flexible, performance-focused theme that can be tailored to various industries.

Pricing:$49

10. The Retailer

The Retailer is a premium WooCommerce theme known for its classic, responsive design, similar to Shopify layouts. It offers deep integration with WooCommerce – suitable for building online stores, portfolios, and personal or corporate websites.

The theme includes pre-built page layouts, an intuitive theme options panel, and compatibility with popular page builders.

Who is it for? Users seeking a straightforward and reliable theme for their online store or portfolio.

Pricing:$59

11. Shopkeeper

Shopkeeper is an established WooCommerce theme,  trusted by over 34,000 active stores and known for its eCommerce-first approach.

It’s ideal for sellers who want a reliable and modern online store.

Who is it for? Store owners who want a proven, reliable, and eCommerce-focused theme.

Pricing:$59

12. Savoy

Savoy is a minimalist AJAX WooCommerce theme that focuses on providing a seamless user experience. Its modern design puts products at the forefront, so customers can easily browse and purchase items. 

The built-in AJAX plug-in improves the shopping experience with quick product searches and page transitions.

Who is it for? Online retailers who prefer a clean and straightforward design emphasizing product display and providing a smooth shopping experience.

Pricing:$59

13. Betheme

Betheme is a multi-purpose WooCommerce theme featuring over 700 pre-built websites, including extensive eCommerce layouts. With BeBuilder, an intuitive drag-and-drop editor, and more than 80 built-in elements, it offers deep customization without coding.

The theme also supports conditional display settings, allowing users to assign unique templates to specific pages, categories, or tags – ideal for customizing shop archives or product pages.

Who is it for? eCommerce website owners, agencies, and businesses needing deep customization and a wide selection of pre-designed templates.

Pricing: $60

14. Electro

A powerful and flexible option designed specifically for stores selling electronics and tech accessories. It offers deep integration with WooCommerce and includes features like advanced live search, product comparison, and vendor management – suitable for affiliate, dropshipping, and multi-vendor eCommerce sites.

Who is it for? Owners aiming to design an electronics site or a multi-vendor marketplace.

Pricing: $59

15. Basel

Basel is a minimalist AJAX responsive theme built to design modern and powerful eCommerce sites.  

With its drag-and-drop page builder, extensive theme settings, premium sliders, and WooCommerce integration, you can create an online store that looks flawless on any screen resolution.

The theme suits all types of shops, including clothing, electronics, furniture, accessories, florists, and more.

Who is it for? Store owners who prefer a clean and minimalist design with advanced AJAX features to enhance user experience.

Pricing: $48

Why choose WooCommerce?

• Unlike closed platforms, WooCommerce gives you complete ownership and lets you control your store’s data, design, and pricing models. 
• Choose from thousands of WooCommerce templates and plugins to personalize your store.
• Whether you’re selling a few products or managing a large catalog, WooCommerce can grow with your business. Start small and expand with paid extensions and third-party integrations.
• The WooCommerce plugin is free and cost-effective. You only pay for hosting, a domain, and any optional paid extensions you choose.
• As of Q4 2024, WooCommerce achieved widespread adoption with a 39% market share among eCommerce platforms worldwide.

Step 1 – Understand your options and choose the right setup

There are several ways to set up WooCommerce, but no matter which route you take, these three steps are always required:

• Getting a hosting provider – This is where your eCommerce website will be stored. Your hosting provider will also help you register a domain name (your online store’s web address). While you can purchase a domain separately, most web hosting services make the process easier by offering it as part of their plans.
• Installing WordPress – This is where you’ll build your site, create pages, customize layouts, and add features through themes and plugins.
• Installing the WooCommerce plugin – WooCommerce is what adds eCommerce functionality to your WordPress site, enabling you to sell products, accept payments, and manage shipping.

Important considerations before you choose web hosting

Before committing to a provider, be sure to compare pricing – for the first year and for renewal costs. Many providers offer discounted rates for new customers, but prices often increase upon renewal. Checking future pricing now will help you avoid surprises down the line.

Also, consider purchasing hosting when setting up WooCommerce, as many providers offer discounts when bundling hosting, domain registration, and SSL certificates.

Popular providers for WooCommerce

• Hostinger – Affordable WooCommerce-optimized hosting, starting at $2.49/month.
• Bluehost – Officially recommended by WordPress for WooCommerce, starting at $7.45/month.
• SiteGround – Known for fast speeds and strong security, starting at $2.99/month.

Once you’ve chosen a hosting provider, you’re ready to install WordPress and set up your WooCommerce store.

Step 2 – Install WooCommerce from scratch (recommended method)

Now that you’ve done your research and chosen a provider, it’s time to set up your online store. The easiest and most flexible way to do this is by installing WooCommerce from scratch. It might sound technical, but don’t worry – most hosting providers simplify the process with clear instructions and one-click installations.

This method gives you full control over your store while letting you compare hosting prices and renewal costs before committing. Plus, you’ll have a clean setup without any unnecessary extras. 

Here’s how to do it: 

1. Choose a provider and register a domain – Sign up with a Woo-friendly host like Hostinger, Bluehost, or SiteGround. Many providers offer free domain registration when you purchase a hosting plan. For this WooCommerce tutorial, we’ll use Hostinger as an example to walk you through the process.
2. Install WordPress – Log in to your hosting account and look for the one-click WordPress installation option (usually in the dashboard or cPanel). 

3. Enter your login details to create a WordPress account or log into an existing one, select your domain name, follow the prompts, and wait for the installation to finish.

4. Access your WordPress dashboard – Once WordPress is installed, log in by visiting yourdomain.com/wp-admin and entering your login details.

5. Install WooCommerce: In the WordPress dashboard, go to Plugins > Add New, search for WooCommerce, then click Install Now and Activate. This process is the same as installing any other WordPress plugin.

6. Go to the WooCommerce tab and follow the setup checklist. WooCommerce will launch a quick setup guide, where you’ll enter your store details, industry, product types, business settings, and payment options. More on that later.

Step 2 (alternative) – Use the WooCommerce setup wizard

Woo simplifies the store setup process with a setup wizard that guides you through choosing a hosting provider, installing WordPress, and configuring everything manually.

You still have to choose a provider, domain name, and WordPress account. 

Here’s how to set up WooCommerce using the setup wizard:

Go to WooCommerce’s setup page and click I want to start selling online.

Choose a provider from Woo partners (WordPress.com, Bluehost, Pressable, SiteGround, Nexcess, WordPress VIP):

Follow the setup prompts – Set up a WordPress account, pick a domain name, and install the WooCommerce plugin, just like in the standard WooCommerce setup.

Step 3 – WordPress setup

Before setting up WooCommerce, let’s make sure your WordPress site is ready to go. The first thing you’ll need is a WooCommerce theme – this gives your store its look and feel. 

A good theme isn’t just about looks, though. It should be fast, mobile-friendly, and SEO-optimized so your store loads quickly and ranks well on search engines.

There are plenty of options, both free and premium. Here are some great picks:

• Astra – Super lightweight and customizable, excellent for performance.
• Flatsome – A top choice for eCommerce with built-in design tools.
• Neve – Fast, modern, and built for WooCommerce.
• Storefront – WooCommerce’s official theme, designed for seamless integration.

Next, let’s add a few WordPress plugins to improve your store’s functionality:

• Yoast SEO – Helps your store show up on Google.
• Wordfence – A security plugin to keep hackers out.
• WP Rocket – Speeds up your store so pages load faster.

Step 4 – Configure the WooCommerce plugin settings

Now that your theme and plugins are set, it’s time to fine-tune WooCommerce settings to make sure your store runs smoothly.

Go to the WooCommerce tab in your WordPress dashboard, then click Settings.

Here, you’ll configure important areas, including:

• General – Set your store location, currency, and default customer settings. These basics help WooCommerce apply the right tax, shipping, and payment rules based on your customers’ location.
  
• Products – Choose measurement units, set default placeholder images, and decide whether to enable product reviews for customer engagement. Most importantly, select where to link your main shop page in the website menu – WooCommerce will automatically display products there. 
  
  New users often look for this page in the WordPress dashboard without success, as it’s managed in WooCommerce settings, not the regular WordPress “Pages” section.
  
• Tax – WooCommerce includes built-in tax options, allowing you to automate tax calculations or manually configure tax rates. Choose whether to include tax in product prices or calculate it separately based on the customer’s shipping address. Keeping pricing consistent from product pages to checkout avoids confusion and builds trust.
  
• Shipping settings – Define shipping zones and shipping methods based on where you sell. Set different rates for various regions, depending on your fulfillment provider. The shipping tab also lets you enable a calculator at checkout, so customers can see costs before finalizing their purchase.

• Payments – Manage payment processors like PayPal, Stripe, and bank transfers. Add more options from the WooCommerce extension store, including Buy Now, Pay Later services, or cryptocurrency payments. Sort the order of payment options to prioritize the most commonly used methods. Note that the proprietary WooCommerce payment method is available in selected countries.

• Accounts and privacy – Control how customer accounts work, including guest checkout options, privacy policies, and data retention settings.
• Emails – Customize order notifications, customer emails, and admin alerts to keep communication clear.
• Advanced options – Configure checkout behavior, REST API settings, and additional eCommerce features.

Once these settings are in place, your WooCommerce store is fully functional! Next, it’s time to add products and start selling.

Step 5 – Integrate Printify with WooCommerce

Let’s connect your store to Printify and start selling custom products.

1. Log in to your Printify account.
2. Click on the user icon in the upper-right corner and select My stores.
3. Click Add new store, then select WooCommerce from the list. All available integrations are also listed under Integrations at the bottom of any Printify page.
4. Enter your WooCommerce store URL, then click Connect.
5. When prompted, click Approve and wait for the connection to complete.

That’s it! Your Printify store is now linked to WooCommerce, and you can start adding products.

Step 6 – Manage products in WooCommerce

While Printify lets you tweak designs and product details before publishing, WooCommerce gives you full control over pricing, descriptions, product categories, tags, and visibility. 

Add products from Printify to WooCommerce:

1. Log in to Printify and pick a product from our Catalog.
2. Upload your design using the Product Creator.
3. Customize product details, including title, description, and pricing.
4. Click Publish, and the product will sync to WooCommerce.

Once your products are in WooCommerce, fine-tune them further.

Edit WooCommerce product details: 

1. In the WordPress dashboard, go to Products and select the item you want to edit.
2. Adjust the product name and refine the description – use Printify’s details as a base, but make it unique and engaging.
3. Scroll down to edit product data, including pricing, stock status, and shipping costs. Printify products don’t require manual inventory management since stock updates automatically.

4. On the right-hand side, assign categories and tags to help customers find your products. For example:
   • Categories: Apparel (t-shirts, hoodies), Accessories (hats, bags), Home Decor (posters, rugs).
   • Tags: Seasonal designs, funny quotes, minimalist, vintage.

5. Click Set product image to upload a high-quality product photo. Good visuals make a huge difference in sales – make sure images are clear, well-lit, and accurately represent your product.

Control product visibility:

Before publishing, decide how your product will appear in your store:

• Shop and search results – Visible everywhere (best for most products).
• Shop only or search results only – Limits visibility to one or the other.
• Hidden – Only accessible via direct links (useful for exclusive products or pre-launch items).

Manage orders, coupons, and customers:

Beyond adding products, WooCommerce gives you full control over store operations:

• Orders – In WooCommerce > Orders, view and manage all customer purchases. Each order has a unique ID with details like the purchase date, status, and total price. You can update order status, issue refunds, edit shipping options, or adjust sales tax rates if necessary. 
• Coupons – Create and manage discount codes in Marketing > Coupons. Click Add coupon, generate a unique code, choose a discount type (fixed, percentage, or free shipping), and set an expiry date. Share the coupon code via email or social media, and customers can apply it at checkout.
• Customers – Keep track of your buyers in WooCommerce > Customers. See order history, spending habits, email addresses, and average order value to better understand your market and fine-tune your marketing strategy.
• Reports – Get insights into your store’s performance in WooCommerce > Reports. Track sales, product popularity, and customer behavior over time to identify trends and improve your offerings.

Step 7 – Promote and grow your WooCommerce store

A great-looking store won’t bring in sales if no one can find it. Promotion is key to driving traffic and turning visitors into customers. Here are some effective ways to grow your WooCommerce store.

Optimize your store for a great user experience

Most shoppers decide within seconds whether to stay or leave your WooCommerce website. To keep them engaged, make sure your store is:

• Fast – Use a lightweight theme like Astra or Neve to improve loading times. Compress images with tools like Smush or Imagify to further speed up your site.

• Easy to navigate – A clear menu, search bar, and well-organized categories help customers find what they need.
• Mobile-friendly – Over half of online shopping happens on phones. Choose a responsive WooCommerce theme like Flatsome that adapts to different screen sizes, ensuring your store looks great and functions smoothly on all devices.
• Clear about what you sell – Your homepage should instantly tell visitors what your store is about and why they should buy from you.

Leverage social media marketing

Social media is a powerful tool for promoting your products. Use:

• Instagram and Pinterest for showcasing product images and customer photos.
• Facebook and Twitter for store updates, announcements, and promotions.
• TikTok and YouTube for video content, product demos, and behind-the-scenes looks.

To automate and manage social media posts, consider plugins like Blog2Social or Revive Social, which let you schedule and share content across multiple platforms.

Use email marketing and abandoned cart recovery

Email marketing helps amp up sales and build customer loyalty. Set up automated emails for:

• Abandoned carts – Remind customers to complete their purchases using a plugin like CartFlows.
• Exclusive discounts and promotions – Reward subscribers with special offers through tools like MailPoet.
• Product updates and recommendations – Keep customers informed about new arrivals or trending items with Omnisend.

A well-crafted email campaign keeps customers engaged and brings them back to your store.

Improve SEO and create content

SEO (search engine optimization) helps your store appear in Google searches, bringing in free, organic traffic. Here’s how to improve it:

• Use an SEO plugin like Yoast SEO to spruce up product pages.
• Add a blog to share useful content related to your products (e.g., styling tips for fashion stores or gift guides for home decor).
• Use relevant keywords in product descriptions to improve search rankings.

Shopify store overview

Shopify is an all-in-one eCommerce platform for creating, managing, and scaling online stores. It offers a range of tools and services, plus thousands of apps for customization and streamlining operations.

WooCommerce store overview

WooCommerce is an open-source plugin for WordPress that transforms your website into a fully customizable eCommerce platform. Use it to build and manage your online store using a content management system (CMS).

Features and functionalities

WooCommerce offers extensive customization through coding and many extensions and themes. This makes it perfect for businesses seeking a highly customized online store, though it requires more technical know-how for setup and management. 

Although WooCommerce is free to use, there are some costs for hosting and security.

Shopify simplifies creating and managing an online store with its intuitive interface and comprehensive basic built-in features. These include hosting, security, and various payment gateways. It’s suitable if you want easy and quick setup and are willing to compromise on extensive customization options. 

While the platform streamlines the process of launching and maintaining an eCommerce site, its convenience comes with a monthly price tag and expenses for advanced features, Shopify apps, and transaction fees.

Ease of use

WooCommerce requires WordPress knowledge, web hosting, and HTML/CSS for deep customization, so its usability depends on your technical skills.

The setup process involves:

• Installing the WooCommerce plugin on a WordPress site.
• Configuring settings.
• Customizing the store’s appearance, which can be complex for beginners without web development experience.

Shopify, on the other hand, is more beginner-friendly, letting you set up and manage your online business with minimal technical knowledge. Its drag-and-drop functionality and pre-designed templates make it quick and easy to set up a store without any coding. 

Shopify’s all-in-one platform includes hosting, security, and payment integration, simplifying eCommerce. However, it might be beneficial to get familiar with Shopify’s Liquid templating language for advanced customization beyond the provided themes and settings.

Customization options

WooCommerce leverages WordPress’s versatility, offering access to various themes and extensions for tailoring your store’s design and functionality.  Apply and customize themes and integrate plugins through WordPress’s editor. Those with the skills can use PHP, HTML, and CSS to design their storefronts.

Create a truly unique online store with this open-source platform’s features for intricate adjustments and additions.

Shopify simplifies customization with its theme-based approach. Through its online editor, it provides a collection of adjustable templates. Users can easily select and customize themes using the intuitive drag-and-drop interface.

While Shopify offers less flexibility than WooCommerce, it has enough customization features to satisfy most users’ needs. 

Shopify’s Liquid language allows for advanced changes, though this requires some technical knowledge. The platform’s app store offers even more customization options with store enhancements and add-ons.

Pricing

Unlike Shopify, WooCommerce is a free plugin for WordPress sites. However, running a store includes costs for web hosting, domain registration, and any premium themes or extensions. 

A reliable hosting provider’s price can vary from a few dollars to over a hundred monthly depending on the provider and package. While WooCommerce doesn’t charge fees, payment gateways might.

Shopify offers a three-day free trial. Plans range from $39-$399 per month or $29-$299 if paid yearly. Each one provides different features and credit card transaction rates.

Shopify charges transaction fees if you’re not using Shopify Payments, and costs can also increase with premium themes or apps.

WooCommerce is more cost-effective due to its low entry price, especially for those already using WordPress.

Inventory management

With WooCommerce, you can add and manage inventory directly through the WordPress dashboard. Merchants can add products individually with detailed customization options for each item, including variations and pricing. 

The platform supports CSV file uploads for bulk import, making adding large numbers of products at once easier. WooCommerce extensions available for importing products from other popular eCommerce platforms. However, the ease of use and effectiveness can vary depending on the tool and source platform.

Shopify simplifies inventory management by offering a built-in CSV importer for bulk uploads and directly integrates with several other services and marketplaces for importing products.

Shopify’s dashboard and detailed product pages make manual and bulk inventory management efficient. It caters well to businesses looking for a straightforward approach to eCommerce operations.

So who wins this round, Shopify or WooCommerce? It is a draw.

Payment gateways

Both Shopify and WooCommerce offer extensive payment method support, ensure secure transactions, and are PCI compliant.

WooCommerce has its own payment solution – WooPayments. Easily manage payments directly within the WordPress dashboard, streamlining the process for eCommerce stores. This simplifies transactions and includes options for handling subscriptions and recurring payments.

WooCommerce Payments is available in 38 countries and it continues to expand. It primarily supports markets in the United States, Canada, the United Kingdom, Australia, and Europe. 

A WooCommerce store outside these regions must integrate with a third-party payment gateway. The platform supports many through extensions, including popular services like PayPal, Stripe, and Square. 

The WooCommerce payment gateway is extremely secure, adhering to compliance standards for the payment card industry (PCI). Still, your overall site security depends on the hosting setup and the security practices of selected extensions.

Shopify streamlines payment setup via Shopify Payments. It provides an easy and secure way to accept various payment methods without additional transaction fees from Shopify. 

Shopify Payments is available in over 20 countries, including the US, Canada, the UK, and Australia. 

For businesses looking to offer more payment options, Shopify supports numerous third-party payment gateways. The platform maintains a high level of security, is PCI compliant, and ensures that all transactions are secure.

Third-party integrations

WooCommerce benefits from being part of the versatile WordPress community, which offers thousands of plugins. 

Notable integrations include Mailchimp for email marketing campaigns, Rank Math and Yoast for SEO, and Zapier for connecting WooCommerce with numerous applications to automate workflows.

For Print on Demand (POD) WooCommerce users can integrate with Printify for streamlined listing and order management. Dropshippers can use plugins like WooDropship or AliDropship.

Shopify’s app store features over 6,000 apps, including Klaviyo for marketing, Google Analytics for performance tracking, and customer support via Zendesk. 

Its ecosystem is also well-equipped for POD, integrating with Printify for easy product design and fulfillment, product import, and order automation. 

Shopify’s app collections and WooCommerce’s extension library offer powerful tools. However, WooCommerce demands a more hands-on approach to customization and integration, catering to those who prefer complete control over their eCommerce platform’s capabilities.

So which is better for third-party integrations, WooCommerce or Shopify? Both support an extensive array of integrations, apps, and extensions, catering to various aspects of eCommerce, from marketing and SEO to accounting and shipping.

Security

WooCommerce, running on a WordPress website, provides customizable levels of security. Store owners are responsible for implementing these measures, including regularly updating the WooCommerce plugin, WordPress core, and other extensions or themes to protect against vulnerabilities.

The plugin’s flexibility means you can enhance security through various extensions to prevent hacks, data breaches, and malware.

Shopify, as a hosted platform, provides strong security features without requiring manual updates or maintenance from the store owner. It ensures all stores use an SSL certificate for secure data transmission and is PCI compliant by default, handling all aspects of payment security. 

Shopify’s controlled environment offers advanced security measures like regular automated security updates and state-of-the-art server protection. It’s a secure option for an eCommerce business prioritizing customer data protection and transaction security with minimal setup.

Shopify wins this round as it automates all security measures.

Scalability

WooCommerce provides the flexibility needed for online store expansion but requires technical management as it grows. Increasing traffic might mean moving to better hosting, which increases costs. 

Adding new features through WooCommerce extension can complicate maintenance and affect performance without careful management. Despite these challenges, WooCommerce’s customization options make it a strong choice for scaling.

Shopify offers an easier scaling route with tiered plans that include more features and analytics as you grow. Yet, the simplicity of Shopify scaling can lead to higher costs for advanced plans and additional apps. Its customization limits could also restrict your store’s unique touch.

WooCommerce stands out for scalability due to its vast customization options through WooCommerce extensions and the ability to adapt the store as it grows. This makes it the best option for businesses aiming for long-term growth and a tailored online presence.

Analytics

WooCommerce offers analytics through its built-in dashboard and the integration of external tools like Google Analytics. The dashboard provides basic insights into sales, orders, and customer data and offers straightforward tracking of performance metrics. 

More advanced metrics require integrating Google Analytics with an extension like Monster Insights.

Shopify includes basic analytics directly within its platform, but advanced analytics and custom reporting require the Advanced Shopify plan. 

The Shopify dashboard offers comprehensive insights into sales trends, customer behavior, and site performance without the need for external tools.

For a more detailed analysis, Shopify also supports Google Analytics integration.

Shopify has a slight advantage. Its built-in analytics tools are quite straightforward, making it easy for store owners to monitor their growth and optimize based on data-driven insights. Compared to WooCommerce, Shopify is also less reliant on external applications.

SEO

WooCommerce benefits from WordPress’s strong SEO capabilities with built-in features such as customizable URLs, meta titles, and descriptions. This makes optimizing your product pages and content for search engines easy. 

The wide range of WordPress SEO plugins, like Rank Math and Yoast SEO, further enhances this platform’s ability to tailor SEO strategies. You’ll have many tools for keyword optimization, readability checks, and sitemap submissions.

Shopify also prioritizes SEO within its platform, including basic built-in features for editing meta titles and descriptions, generating sitemaps, and creating search-friendly URLs. 

Shopify’s SEO is streamlined compared to WooCommerce’s extensive customization options, covering the essential aspects for effective optimization. 

The platform’s simplicity in managing SEO settings directly through the dashboard makes it easy for those without extensive SEO knowledge. This way, beginners can implement key SEO practices to improve their store’s online visibility.

WooCommerce wins this round. Built for WordPress, the platform offers extensive SEO customization with advanced plugins. You have detailed control over meta tags and sitemaps and greater flexibility than Shopify’s simpler, built-in SEO features.

Marketing tools

WooCommerce integrates seamlessly with many marketing extensions, such as Yoast SEO, Mailchimp, and HubSpot. 

These tools provide top-notch marketing strategies, from personalized email campaigns to data-driven suggestions – essential for attracting traffic and boosting conversions. 

Your marketing success with WooCommerce depends on which plugins you choose.

Shopify’s built-in marketing tools include Shopify Email for campaigns, integration with social media platforms for direct selling, and features for creating targeted ads and discounts. The platform simplifies managing marketing activities, offering a straightforward way to implement and analyze various strategies. 

Shopify provides a straightforward path to driving traffic and increasing conversions, especially for those with limited marketing or technical backgrounds.

Shopify has the lead. Even though WooCommerce’s marketing potential is limitless and both platforms are compatible with the same main marketing tools, Shopify’s integrations and built-in features are more straightforward.

Customer support

The official WooCommerce website provides support through extensive articles and tutorials for setup, customization, and troubleshooting. 

While direct support is limited for the free plugin, you can find assistance from community forums where developers and users share solutions. For more in-depth support, WooCommerce offers a paid service for users of their hosted services, including direct email support.

Shopify, in contrast, offers a more comprehensive structure, including 24/7 support via email, live chat, and phone, making it easier for users to get immediate help. 

In addition to direct support, Shopify provides a wealth of documentation, tutorials, and online courses through the Shopify Academy. Community forums also serve as a valuable resource for advice and solutions from other merchants and experts.

Shopify’s overall customer support is more accessible and varied than that of WooCommerce.

1. Etsy

Etsy started as an online marketplace focused on handmade or vintage items, but now, it allows sellers to offer everything from custom apparel to printables and downloadables.  

Sellers on Etsy can use Etsy Pattern to expand to their own site for more customization options, which helps differentiate their stores from competitors. By offering unique products with appealing listings, sellers can better attract the platform’s large, engaged audience. However, Etsy sellers pay high transaction fees, so it’s important to stay on top of any changes and calculate your prices to factor these costs in.

Etsy fees

• Listing fee: $0.20 per item, renewed every four months
• Transaction fee: 6.5% on each sale
• Payment processing fee: 3% +$0.25 per transaction in the US (up to around 6.5% + $0.30 depending on the country)
• Etsy Plus subscription: $10/month for added customization options and marketing tools
• Etsy Pattern: $15/month for a standalone website integrated with your Etsy shop plus variable charges for a domain name with Tucows. 

2. eBay

The first online auction site, eBay, is a pioneer in eCommerce and is considered by many as the most popular place to sell online. It provides access to millions of buyers worldwide, giving your online business a super wide reach.

Use the marketplace to sell both auction-style listings or fixed-price products. Sellers can also source print-on-demand (POD) items from Printify. eBay’s most popular product categories include electronics, collectibles, and second-hand goods.Sellers can maximize their profits by experimenting with different selling strategies and using Store subscriptions to reduce fees.

eBay fees

• Insertion fee: 250 free listings/month for non-subscribers. After that, $0.35 per listing. Store subscribers get more free listings based on their plan.
• Final value fee: 13.25% of the final sale price (including shipping costs) for amounts up to $7,500 and 2.35% for amounts over that. $0.40 per order for sales over $10.
• Optional upgrades: Bold text costs $2. Subtitles range from $1.50 to $6.
• Advertising fees: Promoted Listings charges a percentage only when the item sells.
• International fees: 1.65% fee on the total sale when selling internationally, plus an additional 2.5%-3.5% currency conversion fee.

3. Amazon

Amazon is an eCommerce giant that offers sellers unmatched access to a global audience and a platform trusted by millions of customers.

The online marketplace has nearly every product category, making it a top choice for sellers worldwide to make money. Amazon’s success is largely driven by its commitment to customer satisfaction and its use of innovative technologies, including AI, robotic warehouses, and even drone delivery in some locations.For sellers, Amazon’s tools and fulfillment options, such as Fulfillment by Amazon (FBA), simplify logistics and customer service. However, sellers must carefully calculate FBA costs and consider using Seller Fulfilled Prime (SFP) for more control over shipping and returns.

Amazon fees

• Individual plan: $0.99 per item sold. Ideal for smaller sellers with fewer than 40 sales per month.
• Professional plan: $39.99/month. Suitable for sellers expecting to sell more than 40 items monthly, offering additional seller tools and insights.
• Referral fees: A percentage of the total sales price (including shipping). Fees range from 8% to 15%, depending on the product categories.
  • Example: 15% for most items in clothing and accessories, and 8% for electronics​.
• Fulfillment by Amazon (FBA) fees:
  • Fulfillment fee: Starts at $2.50 for small standard items, with higher rates for oversized items.
  • Storage fee: Ranges from $0.75 to $2.40 per cubic foot, depending on the season (higher fees from October to December)​.

4. Facebook Marketplace

Facebook Marketplace is one of the best websites to sell stuff locally. It offers sellers access to thousands of shoppers through one of the world’s largest social media platforms. Its easy-to-use interface and broad reach make it an ideal choice for those looking for places to sell everything, from clothing, fashion, and lifestyle products to furniture and even vehicles.

There are no listing fees for most items. However, Facebook users like to haggle a bit, so be prepared to bargain and set up an initial selling price with some leeway. The platform is primarily for selling stuff online locally and lacks advanced eCommerce tools compared to other online marketplaces.

Facebook Marketplace fees

• For listings where local buyers pay in person, you wont pay fees. However, if shipping and payments are processed through Facebook, a 10% fee or a flat $0.80 fee on sales under $8 applies​.

5. Shopify

Shopify is the go-to platform for building an online business from the ground up. It provides all the tools necessary to set up your website, manage inventory, process payments, and integrate with different sales channels. 

Its user-friendly interface and huge selection of apps make it easy to scale your business as it grows, provide customer support, perfect your search engine optimization (SEO) and marketing techniques, and make more money on Shopify. The platform has a built-in system called Shopify Payments, eliminating processing fees from third-party gateways.

Shopify fees

• Basic plan: $29/month (if paid yearly), $39/month (if paid monthly)
• Shopify plan: $79/month (paid yearly), $105/month (paid monthly)
• Advanced plan: $299/month (paid yearly), $399/month (paid monthly)

6. Wix

Wix is a great website builder that doubles as a versatile eCommerce platform. The easy-to-use drag-and-drop builder even lets beginners create stunning online stores. 

The wide range of customizable templates guarantees there’s something for every business, providing flexibility and a professional look with no coding skills required.Wix is particularly appealing to small businesses thanks to its affordable pricing and built-in marketing tools, including search engine optimization (SEO) and email campaigns. Although it may lack some advanced eCommerce features, it’s perfect for businesses that want to set up quickly with a sleek, professional-looking store.

Wix subscriptions

• Core:  $14.50/month (paid yearly), $36/month (paid monthly)
• Business plan: $18/month (paid yearly), $43/month (paid monthly)
• Business Elite:$79.50/month (paid yearly), $172/month (paid monthly)

7. Squarespace

Squarespace is known for its modern design templates, making it a favorite online selling site among artists, creatives, and small businesses focused on aesthetics.

Its integrations and tools for blogging, SEO, and social media are thoughtfully curated yet limited and tightly controlled by the platform.Squarespace is an excellent choice for selling digitalproducts or services, but its limitations in terms of advanced features and customization can pose a challenge for those looking to scale larger.

Squarespace plans

• Business: $23/month (paid yearly),  $36/month (paid monthly). 3% transaction fee on online store transactions
• Commerce basic: $28/month (paid yearly),  $40/month (paid monthly). No transaction fees on online store transactions. 
• Commerce advanced:  $52/month (paid yearly), $72/month (paid monthly)

8. WooCommerce

WooCommerce is an open-source eCommerce plugin for WordPress, making it a highly customizable option – perfect for sellers who want complete control over their store. It’s free to use, though you’ll need hosting and a domain to get started. 

WooCommerce has plugins for features like inventory management, payment gateways, and marketing tools.It’s perfect for businesses looking for a completely customizable solution for selling things online, but it requires technical expertise to set up and maintain. Sellers must handle hosting, security, and updates on their own or hire developers to manage more complex customizations. The costs for hosting and plugins can also add up.

Woo fees

• Free, but hosting costs vary depending on the provider. 
• Hosting varies from $3 to $10/month; it starts from $2.99/month at Hostinger.

9. PrestaShop

PrestaShop is a free, open-source eCommerce platform similar to WooCommerce but designed for businesses with larger inventories and more complex needs.

It provides full control over every aspect of your store, from design to product listings, and offers multi-language and multi-currency support, making it ideal for merchants looking to scale globally.PrestaShop requires technical expertise to set up and maintain. Businesses must invest in hosting, security, and development, which can become costly over time. Support is limited to community forums unless you hire a professional developer.

PrestaShop fees

• Free to download and use
• Hosting costs: Range from $3 to $10/month depending on the hosting provider; starting at $2.99/month at Hostinger.
• Premium add-ons: Costs for templates, modules, and professional support vary depending on your needs.
• Hosted plan: €24/month (paid yearly), €29/month (paid monthly), excl. VAT/month

10. BigCommerce

BigCommerce is built for scalability. Merchants can manage multiple stores, host extensive product catalogs, sell in several regions, use multiple integrations, leverage advanced SEO features, and use omnichannel selling options across multiple platforms like Amazon, eBay, and social media.

BigCommerce’s standout feature is that it has no transaction fees, even when using third-party payment gateways. The platform’s starting price is higher than some competitors because it can support businesses looking to grow rapidly. However, businesses should be prepared for the learning curve that comes with its advanced tools. Some find the platform’s aesthetics outdated, with few theme options that all look pretty similar.

BigCommerce fees

• Standard plan: $29/month if paid yearly, $39/month if paid monthly
• Plus plan: $79/month (yearly), $105/month (monthly)
• Pro plan: $299/month (yearly), $399/month (monthly)
• Enterprise: Custom pricing

1. TikTok Shop

TikTok Shop lets users sell products directly through the app using the power of social media content. With TikTok’s massive, highly engaged user base, sellers can use viral trends and influencer marketing to drive sales.The platform is becoming one of the best sites to sell online in the US, especially appealing to content creators, influencers, and brands that want to reach younger audiences.

TikTok Shop fees

• Transaction fees: 3.78%
• Commission fees: From 2.70%-10.26%, depending on the category.
• Other fees and charges, such as a shipping fee adjustment, warehouse services, or platform penalties.

2. Printify Pop-Up store

The Printify Pop-Up Store is a user-friendly platform that lets you easily create and launch your own online store, specializing in custom print-on-demand products. With Printify, you don’t need to worry about inventory, production, or shipping – everything is handled for you. Printify Pop-up even takes care of customer support and provides a free URL with a printify.me domain.

Printify fees

• Free for the basic plan.
• Premium plan: $29/month, which includes discounts on products and shipping.

1. Sign up

Create a free Printify account.

2. Decide what to sell

Browse our Catalog full of over 1,000 popular products. Choose from product categories such as clothing and lifestyle accessories, home decor, and more. 

Then, after picking the right product, choose a Print Provider and click Start designing.

3. Design your products

Use Printify’s Product Creator which lets you upload your designs or create your own with AI tools, a pattern maker, a text editor, and other great features. Preview how they’ll look on different products and adjust until it’s just the way you like. Then, move forward to creating a listing.

Here are some best practices for listings:

• Use relevant keywords in product titles and descriptions. Our AI tools will speed up the process.
• Set competitive prices and choose popular shipping methods. 
• Save your product and proceed to connect a sales channel.   

4. Pick a sales channel

Choose one of the several online selling sites we integrate with, such as Shopify, Etsy, WooCommerce, or a Printify Pop-up store. 

• Connect Printify seamlessly with your own online store. 
• Publish your products. We’ll sync them automatically with your store. 
• Share the link to your online selling site and merch on social media. 

5. Let us do the rest

Start selling in your own online store while our network handles the rest. When customers place orders, the printing company takes care of production, packaging, and shipping directly to your buyers, so you get to focus on growing your business.

Type of platform

Do you want all the bells and whistles taken care of for you, or are you a DIY enthusiast? Because there are two options:

• Hosted platforms – Imagine a luxurious all-inclusive resort where everything is taken care of – your meals, your drinks, even your entertainment. That’s what a hosted eCommerce platform is like.
  They handle advanced eCommerce features, like hosting, security, updates, technical support, and maintenance, so you can focus on running your business, not troubleshooting code.
• Self-hosted platforms – If prefer a more DIY approach, a self-hosted platform might be your jam. You’ll have complete control over your online store’s design and functionality, but you’ll also need to roll up your sleeves and get your hands dirty with the technical aspects.
  It’s like building your own custom dream home – you get exactly what you want, but it requires a bit more effort and expertise.

Pricing

What’s your budget? eCommerce platforms have different pricing structures, from monthly fees to transaction costs. Figure out what you’re comfortable spending and choose a platform that fits your budget.

Available functionality

Different platforms offer various features, including eCommerce store inventory management, accounting software, comprehensive content management systems (CMS), marketing tools, payment options, app integrations, and more advanced functionalities. Consider the must-haves for your business and choose a platform that meets those needs.

How does the platform handle online payments? Are there transaction fees? Which payment gateways are supported? These are essential factors to consider for smooth and secure transactions.

Ease of use

Some platforms are more user-friendly than others. If you’re just starting out, opt for one with an intuitive interface and plenty of support resources to guide you along the way. In the next section, we’ll dissect the best eCommerce sites to help you find your match. 

2. BigCommerce

BigCommerce is another hosted eCommerce site known for its powerful features and customization choices. It’s an excellent option for businesses that need more flexibility and control over their online store.

Key features:

• Solid characteristics – BigCommerce offers many built-in components, such as abandoned cart recovery, product filtering, and multiple currency support.
• Extensive customization – Customize almost every aspect of your store, including the checkout process and product pages.
• B2B functionality – BigCommerce offers specialized features for B2B businesses, such as custom pricing, quoting, and bulk ordering.
• Headless commerce capabilities – To decouple your front-end and back-end systems, giving you more flexibility and control over your store’s design and functionality.

Pricing: 

• Starts at $29.95/month (billed annually).

Rating: 4.2/5

Integrates with Printify: Yes

3. Wix

Wix is a popular website builder that has expanded its capabilities to include a versatile eCommerce platform. It’s known for its user-friendly interface and extensive template library.

Key features:

• Drag-and-drop website builder – Create your own website without any coding knowledge.
• Hundreds of customizable templates – Choose from a wide variety of professionally designed templates to match your brand’s aesthetic.
• Built-in SEO tools – Optimize your store for search engines and drive organic traffic.
• App market – Add additional features and functionality to your store with various apps.
• Mobile users welcome – Ensure your store looks great on all devices.

Pricing: 

• Starts at $16/month.

Rating: 4.2/5

Integrates with Printify: Yes

4. WooCommerce

WooCommerce is a free. open-source eCommerce plugin for WordPress. It’s a popular choice for businesses that already have a WordPress website and want to add a store or for those who crave complete customization and control.

Key features:

• Large community and extensive plugin library – Access a vast array of plugins and extensions to add features and functionality to your store.
• Integrates seamlessly with WordPress – Easily adds eCommerce capabilities to existing WordPress websites.

Pricing:

• Free core plugin.
• Additional costs for hosting, domain name, and extensions.

Rating: 4.4/5

Integrates with Printify: Yes

5. Squarespace

Squarespace is a hosted platform known for its stunning templates and user-friendly interface. It’s a great choice for businesses prioritizing design and aesthetics and wanting an easy-to-manage online store.

Key features:

• Beautiful templates – Choose from a wide range of professionally designed templates that are visually appealing and mobile-responsive.
• Straightforward editor – Easily customize your store’s design without any coding knowledge.
• Integrated tools – Squarespace offers built-in email marketing, social media integration, and search engine optimization tools to help you promote your store.
• Blogging platform – Share your brand’s story and connect with your audience through a built-in blog.

Pricing:

• Starts at $16/month (billed annually).

Rating: 4.4/5 

Integrates with Printify: Yes

6. PrestaShop

PrestaShop is a free, open-source online platform that offers a high degree of customization and flexibility. It’s a popular choice for tech-savvy businesses wanting complete online store control.

Key features:

• Large community and extensive module library – Access a vast array of modules to add features and functionality to your store.
• Multi-language and multi-currency support – Sell to customers around the world with ease.

Pricing:

• Free core platform.
• Additional costs for hosting, domain name, and modules.

Rating: 4.3/5

Integrates with Printify: Yes

7. Adobe Commerce

Adobe Commerce, formerly known as Magento, is a powerful and highly scalable open-source eCommerce platform. It’s a top choice for large enterprises and businesses with complex requirements.

Key features:

• Robust and scalable architecture – Handles high traffic volumes and complex product catalogs with ease.
• Vast customization possibilities – Tailor every aspect of your store to match your brand and business needs.
• Advanced marketing and SEO tools – Drive traffic and increase conversions with a wide range of built-in marketing and SEO features.
• Multi-store capabilities – Manage multiple stores from a single admin panel.
• B2B functionality – Offers specialized features for business-to-business needs.

Pricing:

• Pricing is based on a quote, depending on your business size and specific needs.

Rating: 4.0/5

Integrates with Printify: No

8. OpenCart

OpenCart is a free and open-source eCommerce platform known for its user-friendly interface and flexibility. It’s a good option for small to medium-sized businesses that want a cost-effective and customizable solution.

Key features:

• User-friendly interface – Easy to navigate and manage your store, even without technical expertise.
• Vast extension marketplace – Add features and functionality to your store with a wide range of extensions.
• Multi-store capabilities – Manage multiple stores from a single admin panel.
• Multi-language and multi-currency support – Sell to customers around the world.

Pricing:

• Free core platform.
• Additional costs for hosting, domain name, and extensions.

Rating: 4.3/5

Integrates with Printify: No

9. Square Online

Square Online is a hosted eCommerce platform designed for small businesses and entrepreneurs. It’s known for its simplicity, ease of use, and integration with Square’s point-of-sale, or POS, system.

Key features:

• Intuitive interface – Easy to set up and manage your online store.
• Drag-and-drop website builder – Create a professional-looking website without any coding knowledge.
• Integrated with Square point-of-sale – Seamlessly manage your online and offline sales in one place.
• Free plan available – Get started with Square Online for free with limited features.

Pricing: 

• Starts at $0/month, plus additional pricing options.

Rating: 4.2/5

Integrates with Printify: No

10. Volusion

Volusion is an established, hosted eCommerce platform known for its all-in-one approach to online sales. It offers a comprehensive suite of tools and features designed to simplify the process of building and managing eCommerce stores. 

Volusion is one of the best eCommerce solutions for small to medium-sized businesses seeking a user-friendly interface with built-in marketing and SEO capabilities.

Key features:

• Intuitive site builder – For creating and customizing your online store, even if you don’t have coding experience.
• Integrated analytics and marketing features – To track your store’s performance.
• Volusion handles hosting, security, and maintenance – Allowing you to focus on growing your business.
• Excellent customer support – To assist you with any questions or issues.

Pricing:

• Starts at $35/month.

Rating: 3.2/5

Integrates with Printify: No

11. Shift4Shop

Shift4Shop is a solid eCommerce platform that caters to growing businesses. It offers a wide array of elements, making it a versatile choice for those who want to scale their online store and experiment with different sales strategies.

Key features:

• Feature-rich – Shift4Shop boasts a wide range of built-in features, including SEO tools, marketing automation, and a CRM system.
• Customizable – Tailor your store’s appearance and functionality with various themes and customizable templates.
• Many payment solutions – Including Apple Pay, Stripe, Google Pay, and Venmo.
• Mobile-friendly – Ensure your store looks great and functions seamlessly on all devices.
• Scalable – Shift4Shop can easily accommodate your business as it grows, offering plans to handle increased traffic and sales.

Pricing: 

• If you process at least $500 in monthly sales through Shift4, your Shift4Shop platform is completely free.

Rating: 3.9/5

Integrates with Printify: No

12. Ecwid

Ecwid is a versatile eCommerce platform that can be easily integrated into your existing website or social media pages. It’s a good option for businesses that already have an online presence and want to add a simple yet effective eCommerce store.

Key features:

• Easy integration – Seamlessly add a shopping cart to your existing website or social media pages.
• Mobile-responsive design – Guarantee your store looks great on all devices.
• Variety of payment options – Accept payments from various providers, including PayPal.
• Automated tax calculations – Simplify your tax management with built-in tax calculation tools.
• Inventory management – Easily track your inventory levels and manage your products. Ecwid provides a seamless way to add eCommerce functionality to your existing website, enabling you to easily sell products online.

Pricing: They promise a free forever plan, plus three additional tiers for various needs. 

Rating: 4.7/5

Integrates with Printify: No

2. Choose what to sell

Browse the Printify Catalog and let your imagination run wild. We’ve got everything from classic t-shirts and cozy hoodies to trendy phone cases and eye-catching wall art. With so many options, you’re sure to find the perfect canvas for your unique designs.

3. Design your products

Start adding art to your new products. Use our intuitive Product Creator to create your own custom designs with the pattern maker or AI image generator, or upload your existing visuals. With our easy-to-use tools and templates, you’ll be designing like a pro in no time.

4. Decide where to sell

When your products are ready, choose one of the 12 eCommerce platforms we’ve discussed today: check out all functionalities, paid and free themes, payment processing solutions, and whether paid plans align with your budget. 

5. Relax while Printify works

With Printify, sit back, relax, and watch your eCommerce empire flourish. Our network handles all the nitty-gritty details of production, fulfillment, and shipping, leaving you free to focus on what you do best – creating and promoting your unique products.

1. Galapagos

The Galapagos Squarespace template is an excellent option for anyone who wants to build an eCommerce store with a minimalist design on their website. The layout can guide you to create an elegant design with a good user experience.

These templates come with various product layouts and hovering photo options that can give your customers an interactive experience while visiting your website. 

Other than that, Galapagos has a Quick-view feature that brings convenience to your online shop. It allows your potential customers to view product details directly from the current page they have opened.  

It also includes a Sqaurespece shopping cart system and secure payment processing features.

2. Brine

Brine is another great option for anyone looking to start an eCommerce business using Squarespace. This premium template can help you create modern-looking store pages aligned to your business needs. 

If you plan to sell a small variety of products in your online store, this template is for you. It has amazing flexibility and useful functionality. For example, you can add a blog to your website, which is a great way to grow organic traffic. 

Other than that, this template comes with various features. You can add different blocks on the top banner, allowing you to add texts, videos, or images to impress site visitors and get their attention.  

The Brine template is also very easily customizable for mobile devices. 

3. Paloma

If you have a podcast and want to make a new site to show off your awesome project, then the Paloma Squarespace template is perfect for you.  

This template comes with a simple design that can help you push visitors to check out your podcast episodes and find out more about you. You can also add a blog section to the website, which is a great way to promote your podcast and increase the number of listeners.

Paloma includes a built-in player on the landing page, where you can feature your show’s latest and most exciting episodes. You can also add the donate button to accept donations from your online community and get more revenue. 

Course creators can also benefit from such features.

4. Ready

The Ready Squarespace template is designed specifically for coaches, consultants, or graphic designers. It has a minimal and elegant layout that can help you showcase your work in the best way possible.

This template has built-in contact functions that allow your potential clients to reach out to you whenever they need your help. It’s perfect for professionals who offer their services on-demand. 

Ready also includes a CTA button, which you can add to your sales page. This allows your visitors to book a call or schedule an appointment with you. You can set this up by using a built-in scheduling system from Squarespace. 

5. Bailard

The Bailard Squarespace template is among the most popular choices for non-profits and community organizations. It has a clean design and pushes visitors to take a particular action by having two CTA buttons on the main page, letting you create a beautiful site for your business. 

This unique Squarespace template includes various sections such as Home Page, News, About, Read Me, and more. A full-screen image comes along on the start screen, followed by other beautifully designed sections.  

Bailard also includes adding a shopping cart option, which can help website owners add eCommerce features to their Squarespace website. Other than that, this is one of the premium Squarespace templates for creating a blog and sharing your thoughts. 

There are many beautiful social media templates available for this option.

6. Avenue

Another great template to use for creating a portfolio website with a detailed gallery and showing your work is Avenue. It’s a simple and minimalist template that creative entrepreneurs can use to build their proper portfolio page. 

It all starts with the homepage, which has a grid-based layout. This is where you can include examples of your work. Whenever someone clicks on one of the examples, they will be directed to a page where they can see more information about that particular project.  

This template has a grid-based index that allows you to organize your projects easily. Avenue is one of the most useful Squarespace templates for creating your portfolio as a designer or a photographer.

Using these kinds of Squarespace templates can be a great start for freelancers and course creators to build a professional website and sell their services more effectively.

7. Loam Bakery

Loam Bakery is an excellent choice for anyone running a local business operating in the food service industry. In this premium template, you can include food menus, articles, product pages, and more. There are also many beautifully designed layouts to choose from.

Another great detail about this template is that you can include an eCommerce store on your existing site, so your visitors have the opportunity to order products online. This can help you easily convert visitors into loyal customers. 

There are lots of features that come with the Loam Bakery template. You create product pages with a responsive design, accept local delivery orders, write blogs, and post step-by-step videos that can help you endorse your brand.

Templates with the Loam Bakery style are a fantastic option for service-based businesses.

8. Mariana

Mariana is one of the best templates for building a website operating in the fashion industry. It has everything you need for showcasing your design kits and latest collection to its fullest. 

This template has an eCommerce integration, letting you sell your products online. The experience starts with a full-screen home page showing the latest collection with the Add to Cart option in the top right corner.  

Mariana has simple navigation and great segmentation, making it easy for potential customers to choose their favorite products in the simplest way possible. Additionally, this template also includes a separate Contact page.

9. Carmine

Are you an event organizer? Do you want to reach a massive audience and tell them about your work? Using the Carmine template might be the best option for you. 

This is one of the premium templates designed for anyone who wants to create an effective landing page to promote their event. It’s full of different sections that allow you to include information about tickets, schedules, speakers, blogs, and more. 

Squarespace websites made with Carmine templates are known for their clean and minimalist design. 

For example, the speaker’s section has space for short descriptions and subtitles. You can also integrate the eCommerce functionality into your website to sell tickets directly from your website.

10. Granger vintage

The Granger Vintage template is the perfect choice for businesses dealing with home decor. It has simple navigation and a minimalistic design. The menu placed on top includes Shop, About, and Contact pages.  

This template also includes a social media button that makes it easier for customers to share their favorite products with their online connections, giving you more visibility and brand authority in front of your audience.  

There is also a one-click checkout option with a shopping cart included. This makes the whole buying process easier for your customers.  

Granger Vintage is one of the best Squarespace templates for interior designers and Squarespace users alike to showcase their work.

11. Forster Juice Co

If you’re running a food and beverages business and want to build a website for your brand, the Forster Juice Co template is an ideal option for you. The design is easily customizable and comes with a clean layout.   

This template lets you showcase your most delicious products and sell them online directly to your customers, as it has built-in eCommerce and shopping cart features.

Forster Juice Co also features Contact, FAQ, and Blog sections where you can answer every question your customers might have.

12. Fable

Fable is one of the premium Squarespace templates you can use for selling home accessories and decorations. It helps you use blog content and pictures to push the product in front of your target audience.

Besides that, it also offers social media integration, making it easy to connect all your promotional channels and establish your brand. 

This template makes it easy to customize the fonts and colors and match them with your brand vision. Fable also comes with eCommerce integration, so you can start making sales from your website immediately.