1. Astra

Astra is a lightweight, fast, and highly customizable WordPress theme with over one million active installations and over 5,700 five-star reviews. It integrates seamlessly with WooCommerce, Spectra, Elementor, and Beaver Builder – perfect for eCommerce, small businesses, and membership sites.

Built-in schema markup, mobile-first design, and clean code raise SEO performance.

Who is it for? Businesses, solopreneurs, and web designers needing a fast, SEO-ready structure and highly customizable option.

2. OceanWP

OceanWP is a feature-rich and highly customizable WooCommerce theme. Unlike other lightweight options, OceanWP offers built-in WooCommerce enhancements, multi-step checkout, and deep integration with Elementor, Beaver Builder, and WPBakery.

It also supports RTL languages and translation plugins – ideal for global stores.

Who is it for? Businesses that need advanced WooCommerce features, multilingual support, and deep customization options.

3. Neve

Neve is a lightweight, fully optimized, and responsive theme with a minimalist design. It’s built for speed and works seamlessly with WooCommerce.

Who is it for? Individuals looking for a simple, fast, and SEO-friendly theme with potential for expansion.

4. Storefront

Storefront is the official WooCommerce theme, built for reliability, speed, and seamless integration with WooCommerce plugins.

As a minimalist foundation, this clean, functional theme provides maximum compatibility while keeping your site super fast and efficient.

Who is it for? Store owners who want a stable, WooCommerce-optimized option and are comfortable adding plugins for additional styling.

5. Zakra

Zakra is a flexible and lightweight theme offering over 40 starter sites, including designs tailored for WooCommerce stores. 

It provides a responsive design and compatibility with major page builders.

Who is it for? Users who want a lightweight option with different starter sites.

6. Hestia

Hestia is a modern, one-page WordPress theme for small businesses, startups, freelancers, and creative agencies. It offers a clean and stylish design with a widgetized footer, blog and news page, and seamless WooCommerce integration for online stores. 

Built with Material Kit, it delivers a polished look while remaining responsive, Retina-ready, and SEO-friendly. It also works smoothly with Elementor, WPML, and popular plugins like Flat Parallax Slider and Travel Map.

Who is it for? Ideal for small businesses, startups, freelancers, and agencies looking for a modern, one-page design with flexible customization options.

7. Rishi

Rishi is a lightweight and highly customizable WooCommerce theme designed for speed and flexibility. It offers over 90 ready-to-import starter sites, helping users build their shops in minutes – no coding required.

Who is it for? Users looking for a fast, customizable theme with easy setup and pre-built design templates.

8. Blocksy

Blocksy is a highly customizable WordPress theme that offers a range of design options and features – such as header and footer customization – typically available only in paid plans. 

It provides a lightweight and flexible foundation for your online store.

Who is it for? Those seeking a lightweight and highly customizable option with advanced features.

9. Boutique

Boutique is a Storefront child theme designed for small shops, boutiques, and niche stores. It keeps the reliable foundation of Storefront but adds a more stylish layout tailored for fashion, accessories, and small businesses.

Perfect for elegant stores that want a simple yet professional look.

Who is it for? Small businesses and fashion retailers who want a simple yet stylish WooCommerce store.

10. GeneratePress

GeneratePress is a lightweight and developer-friendly WordPress theme that prioritizes speed and stability. With a fresh install adding less than 10kb to your site, it’s one of the fastest WooCommerce themes available.

Built for performance-focused users, it includes over 60 customization controls, dynamic typography, and deep compatibility with Gutenberg and page builders.

Who is it for? Developers, bloggers, and performance-conscious store owners looking for a stable, highly customizable, and fast option.

1. Shoptimizer

Shoptimizer is a fast WooCommerce theme packed with features designed to help you convert more visitors into customers. Built on research and best practices, it focuses on speed, design, and conversions.

Who is it for? Store owners focused on performance and conversion optimization.

Pricing:$99, with frequent discounts.

2. Astra Pro

Astra Pro builds on the freemium Astra theme, adding powerful customization options, enhanced WooCommerce functionalities, and advanced performance settings.

Designed for serious online store owners, Astra Pro enables a fully tailored shopping experience without compromising speed.

Who is it for? Businesses, agencies, and power users that need full design flexibility, premium layouts, and advanced WooCommerce enhancements.

Pricing: From $49 per month (annual subscription) or a one-time payment of $199.

3. Avada

Avada is a versatile and feature-rich multipurpose WooCommerce theme that offers a range of design options and customization features, including over 109 prebuilt websites, over 120 design elements, plus dynamic content functions.

Who is it for? Users looking for a comprehensive and feature-rich theme with extensive design options.

Pricing: From $69.

4. Blocksy Pro

Blocksy Pro is a lightweight, highly customizable WooCommerce theme packed with advanced design options and premium features. 

It includes starter sites for multiple niches, including business, eCommerce, portfolio, blogs, news, nonprofits, and travel – a versatile choice for any website. 

The professional typography options (Adobe Typekit, custom, and Google fonts), advanced and Mega menu options, header, and footer customization offer complete design control.

Who is it for? Businesses, online stores, and content creators needing a flexible, professional-looking, highly customizable theme.

Pricing: From $69.

5. Bridge

Bridge is a creative multipurpose WordPress theme that offers deep integration with WooCommerce. It comes with over 630 pre-made demos, letting users create different websites, including online stores, portfolios, and blogs. 

The theme is compatible with both Elementor and WPBakery page builders, providing flexibility in design and customization and astonishing visuals.

Who is it for? Entrepreneurs seeking a versatile theme capable of creating different types of websites, from eCommerce stores to portfolios and blogs.

Pricing:$69

6. Flatsome

Flatsome is one of the most popular WooCommerce themes, known for its responsiveness, sleek design, and robust functionality. It features the UX Builder, a drag-and-drop page editor that lets users create custom layouts without coding.

Flatsome also offers a vast library of pre-designed elements and sections, making designing a professional-looking online store easy.

Who is it for? Online store owners who prioritize design flexibility and performance.

Pricing:$59

7. Porto

Porto is a versatile and highly customizable multipurpose WordPress theme with deep integration with WooCommerce.

It provides many pre-designed demos and layouts for several business types. Porto emphasizes performance and SEO, ensuring fast load times and a responsive WooCommerce website.

Who is it for? Businesses seeking a flexible and performance-optimized theme that can be tailored to different industries.

Pricing:$59

8. WoodMart

WoodMart is a premium WooCommerce theme designed for all types of online stores. It features over 70 pre-built store demos, a fast interface, and deep personalization options. 

WoodMart is compatible with popular page builders like Elementor and WPBakery.

Who is it for? Store owners looking for an eCommerce-focused, feature-rich theme with good user experience.

Pricing:$59

9. XStore

XStore is a multipurpose WooCommerce theme that creates responsive and customizable online shops.

It offers over 140 pre-built demos, seamless integration with Elementor and WPBakery page builders, and a range of features aimed at enhancing the eCommerce experience – both for entrepreneurs and customers.

Who is it for? Businesses seeking a flexible, performance-focused theme that can be tailored to various industries.

Pricing:$49

10. The Retailer

The Retailer is a premium WooCommerce theme known for its classic, responsive design, similar to Shopify layouts. It offers deep integration with WooCommerce – suitable for building online stores, portfolios, and personal or corporate websites.

The theme includes pre-built page layouts, an intuitive theme options panel, and compatibility with popular page builders.

Who is it for? Users seeking a straightforward and reliable theme for their online store or portfolio.

Pricing:$59

11. Shopkeeper

Shopkeeper is an established WooCommerce theme,  trusted by over 34,000 active stores and known for its eCommerce-first approach.

It’s ideal for sellers who want a reliable and modern online store.

Who is it for? Store owners who want a proven, reliable, and eCommerce-focused theme.

Pricing:$59

12. Savoy

Savoy is a minimalist AJAX WooCommerce theme that focuses on providing a seamless user experience. Its modern design puts products at the forefront, so customers can easily browse and purchase items. 

The built-in AJAX plug-in improves the shopping experience with quick product searches and page transitions.

Who is it for? Online retailers who prefer a clean and straightforward design emphasizing product display and providing a smooth shopping experience.

Pricing:$59

13. Betheme

Betheme is a multi-purpose WooCommerce theme featuring over 700 pre-built websites, including extensive eCommerce layouts. With BeBuilder, an intuitive drag-and-drop editor, and more than 80 built-in elements, it offers deep customization without coding.

The theme also supports conditional display settings, allowing users to assign unique templates to specific pages, categories, or tags – ideal for customizing shop archives or product pages.

Who is it for? eCommerce website owners, agencies, and businesses needing deep customization and a wide selection of pre-designed templates.

Pricing: $60

14. Electro

A powerful and flexible option designed specifically for stores selling electronics and tech accessories. It offers deep integration with WooCommerce and includes features like advanced live search, product comparison, and vendor management – suitable for affiliate, dropshipping, and multi-vendor eCommerce sites.

Who is it for? Owners aiming to design an electronics site or a multi-vendor marketplace.

Pricing: $59

15. Basel

Basel is a minimalist AJAX responsive theme built to design modern and powerful eCommerce sites.  

With its drag-and-drop page builder, extensive theme settings, premium sliders, and WooCommerce integration, you can create an online store that looks flawless on any screen resolution.

The theme suits all types of shops, including clothing, electronics, furniture, accessories, florists, and more.

Who is it for? Store owners who prefer a clean and minimalist design with advanced AJAX features to enhance user experience.

Pricing: $48

Why choose WooCommerce?

• Unlike closed platforms, WooCommerce gives you complete ownership and lets you control your store’s data, design, and pricing models. 
• Choose from thousands of WooCommerce templates and plugins to personalize your store.
• Whether you’re selling a few products or managing a large catalog, WooCommerce can grow with your business. Start small and expand with paid extensions and third-party integrations.
• The WooCommerce plugin is free and cost-effective. You only pay for hosting, a domain, and any optional paid extensions you choose.
• As of Q4 2024, WooCommerce achieved widespread adoption with a 39% market share among eCommerce platforms worldwide.

Step 1 – Understand your options and choose the right setup

There are several ways to set up WooCommerce, but no matter which route you take, these three steps are always required:

• Getting a hosting provider – This is where your eCommerce website will be stored. Your hosting provider will also help you register a domain name (your online store’s web address). While you can purchase a domain separately, most web hosting services make the process easier by offering it as part of their plans.
• Installing WordPress – This is where you’ll build your site, create pages, customize layouts, and add features through themes and plugins.
• Installing the WooCommerce plugin – WooCommerce is what adds eCommerce functionality to your WordPress site, enabling you to sell products, accept payments, and manage shipping.

Important considerations before you choose web hosting

Before committing to a provider, be sure to compare pricing – for the first year and for renewal costs. Many providers offer discounted rates for new customers, but prices often increase upon renewal. Checking future pricing now will help you avoid surprises down the line.

Also, consider purchasing hosting when setting up WooCommerce, as many providers offer discounts when bundling hosting, domain registration, and SSL certificates.

Popular providers for WooCommerce

• Hostinger – Affordable WooCommerce-optimized hosting, starting at $2.49/month.
• Bluehost – Officially recommended by WordPress for WooCommerce, starting at $7.45/month.
• SiteGround – Known for fast speeds and strong security, starting at $2.99/month.

Once you’ve chosen a hosting provider, you’re ready to install WordPress and set up your WooCommerce store.

Step 2 – Install WooCommerce from scratch (recommended method)

Now that you’ve done your research and chosen a provider, it’s time to set up your online store. The easiest and most flexible way to do this is by installing WooCommerce from scratch. It might sound technical, but don’t worry – most hosting providers simplify the process with clear instructions and one-click installations.

This method gives you full control over your store while letting you compare hosting prices and renewal costs before committing. Plus, you’ll have a clean setup without any unnecessary extras. 

Here’s how to do it: 

1. Choose a provider and register a domain – Sign up with a Woo-friendly host like Hostinger, Bluehost, or SiteGround. Many providers offer free domain registration when you purchase a hosting plan. For this WooCommerce tutorial, we’ll use Hostinger as an example to walk you through the process.
2. Install WordPress – Log in to your hosting account and look for the one-click WordPress installation option (usually in the dashboard or cPanel). 

3. Enter your login details to create a WordPress account or log into an existing one, select your domain name, follow the prompts, and wait for the installation to finish.

4. Access your WordPress dashboard – Once WordPress is installed, log in by visiting yourdomain.com/wp-admin and entering your login details.

5. Install WooCommerce: In the WordPress dashboard, go to Plugins > Add New, search for WooCommerce, then click Install Now and Activate. This process is the same as installing any other WordPress plugin.

6. Go to the WooCommerce tab and follow the setup checklist. WooCommerce will launch a quick setup guide, where you’ll enter your store details, industry, product types, business settings, and payment options. More on that later.

Step 2 (alternative) – Use the WooCommerce setup wizard

Woo simplifies the store setup process with a setup wizard that guides you through choosing a hosting provider, installing WordPress, and configuring everything manually.

You still have to choose a provider, domain name, and WordPress account. 

Here’s how to set up WooCommerce using the setup wizard:

Go to WooCommerce’s setup page and click I want to start selling online.

Choose a provider from Woo partners (WordPress.com, Bluehost, Pressable, SiteGround, Nexcess, WordPress VIP):

Follow the setup prompts – Set up a WordPress account, pick a domain name, and install the WooCommerce plugin, just like in the standard WooCommerce setup.

Step 3 – WordPress setup

Before setting up WooCommerce, let’s make sure your WordPress site is ready to go. The first thing you’ll need is a WooCommerce theme – this gives your store its look and feel. 

A good theme isn’t just about looks, though. It should be fast, mobile-friendly, and SEO-optimized so your store loads quickly and ranks well on search engines.

There are plenty of options, both free and premium. Here are some great picks:

• Astra – Super lightweight and customizable, excellent for performance.
• Flatsome – A top choice for eCommerce with built-in design tools.
• Neve – Fast, modern, and built for WooCommerce.
• Storefront – WooCommerce’s official theme, designed for seamless integration.

Next, let’s add a few WordPress plugins to improve your store’s functionality:

• Yoast SEO – Helps your store show up on Google.
• Wordfence – A security plugin to keep hackers out.
• WP Rocket – Speeds up your store so pages load faster.

Step 4 – Configure the WooCommerce plugin settings

Now that your theme and plugins are set, it’s time to fine-tune WooCommerce settings to make sure your store runs smoothly.

Go to the WooCommerce tab in your WordPress dashboard, then click Settings.

Here, you’ll configure important areas, including:

• General – Set your store location, currency, and default customer settings. These basics help WooCommerce apply the right tax, shipping, and payment rules based on your customers’ location.
  
• Products – Choose measurement units, set default placeholder images, and decide whether to enable product reviews for customer engagement. Most importantly, select where to link your main shop page in the website menu – WooCommerce will automatically display products there. 
  
  New users often look for this page in the WordPress dashboard without success, as it’s managed in WooCommerce settings, not the regular WordPress “Pages” section.
  
• Tax – WooCommerce includes built-in tax options, allowing you to automate tax calculations or manually configure tax rates. Choose whether to include tax in product prices or calculate it separately based on the customer’s shipping address. Keeping pricing consistent from product pages to checkout avoids confusion and builds trust.
  
• Shipping settings – Define shipping zones and shipping methods based on where you sell. Set different rates for various regions, depending on your fulfillment provider. The shipping tab also lets you enable a calculator at checkout, so customers can see costs before finalizing their purchase.

• Payments – Manage payment processors like PayPal, Stripe, and bank transfers. Add more options from the WooCommerce extension store, including Buy Now, Pay Later services, or cryptocurrency payments. Sort the order of payment options to prioritize the most commonly used methods. Note that the proprietary WooCommerce payment method is available in selected countries.

• Accounts and privacy – Control how customer accounts work, including guest checkout options, privacy policies, and data retention settings.
• Emails – Customize order notifications, customer emails, and admin alerts to keep communication clear.
• Advanced options – Configure checkout behavior, REST API settings, and additional eCommerce features.

Once these settings are in place, your WooCommerce store is fully functional! Next, it’s time to add products and start selling.

Step 5 – Integrate Printify with WooCommerce

Let’s connect your store to Printify and start selling custom products.

1. Log in to your Printify account.
2. Click on the user icon in the upper-right corner and select My stores.
3. Click Add new store, then select WooCommerce from the list. All available integrations are also listed under Integrations at the bottom of any Printify page.
4. Enter your WooCommerce store URL, then click Connect.
5. When prompted, click Approve and wait for the connection to complete.

That’s it! Your Printify store is now linked to WooCommerce, and you can start adding products.

Make it happen

Sell physical goods with Printify and Woo – no inventory management.

Start selling

Step 6 – Manage products in WooCommerce

While Printify lets you tweak designs and product details before publishing, WooCommerce gives you full control over pricing, descriptions, product categories, tags, and visibility. 

Add products from Printify to WooCommerce:

1. Log in to Printify and pick a product from our Catalog.
2. Upload your design using the Product Creator.
3. Customize product details, including title, description, and pricing.
4. Click Publish, and the product will sync to WooCommerce.

Once your products are in WooCommerce, fine-tune them further.

Edit WooCommerce product details: 

1. In the WordPress dashboard, go to Products and select the item you want to edit.
2. Adjust the product name and refine the description – use Printify’s details as a base, but make it unique and engaging.
3. Scroll down to edit product data, including pricing, stock status, and shipping costs. Printify products don’t require manual inventory management since stock updates automatically.

4. On the right-hand side, assign categories and tags to help customers find your products. For example:
   • Categories: Apparel (t-shirts, hoodies), Accessories (hats, bags), Home Decor (posters, rugs).
   • Tags: Seasonal designs, funny quotes, minimalist, vintage.

5. Click Set product image to upload a high-quality product photo. Good visuals make a huge difference in sales – make sure images are clear, well-lit, and accurately represent your product.

Control product visibility:

Before publishing, decide how your product will appear in your store:

• Shop and search results – Visible everywhere (best for most products).
• Shop only or search results only – Limits visibility to one or the other.
• Hidden – Only accessible via direct links (useful for exclusive products or pre-launch items).

Manage orders, coupons, and customers:

Beyond adding products, WooCommerce gives you full control over store operations:

• Orders – In WooCommerce > Orders, view and manage all customer purchases. Each order has a unique ID with details like the purchase date, status, and total price. You can update order status, issue refunds, edit shipping options, or adjust sales tax rates if necessary. 
• Coupons – Create and manage discount codes in Marketing > Coupons. Click Add coupon, generate a unique code, choose a discount type (fixed, percentage, or free shipping), and set an expiry date. Share the coupon code via email or social media, and customers can apply it at checkout.
• Customers – Keep track of your buyers in WooCommerce > Customers. See order history, spending habits, email addresses, and average order value to better understand your market and fine-tune your marketing strategy.
• Reports – Get insights into your store’s performance in WooCommerce > Reports. Track sales, product popularity, and customer behavior over time to identify trends and improve your offerings.

Step 7 – Promote and grow your WooCommerce store

A great-looking store won’t bring in sales if no one can find it. Promotion is key to driving traffic and turning visitors into customers. Here are some effective ways to grow your WooCommerce store.

Optimize your store for a great user experience

Most shoppers decide within seconds whether to stay or leave your WooCommerce website. To keep them engaged, make sure your store is:

• Fast – Use a lightweight theme like Astra or Neve to improve loading times. Compress images with tools like Smush or Imagify to further speed up your site.

• Easy to navigate – A clear menu, search bar, and well-organized categories help customers find what they need.
• Mobile-friendly – Over half of online shopping happens on phones. Choose a responsive WooCommerce theme like Flatsome that adapts to different screen sizes, ensuring your store looks great and functions smoothly on all devices.
• Clear about what you sell – Your homepage should instantly tell visitors what your store is about and why they should buy from you.

Leverage social media marketing

Social media is a powerful tool for promoting your products. Use:

• Instagram and Pinterest for showcasing product images and customer photos.
• Facebook and Twitter for store updates, announcements, and promotions.
• TikTok and YouTube for video content, product demos, and behind-the-scenes looks.

To automate and manage social media posts, consider plugins like Blog2Social or Revive Social, which let you schedule and share content across multiple platforms.

Use email marketing and abandoned cart recovery

Email marketing helps amp up sales and build customer loyalty. Set up automated emails for:

• Abandoned carts – Remind customers to complete their purchases using a plugin like CartFlows.
• Exclusive discounts and promotions – Reward subscribers with special offers through tools like MailPoet.
• Product updates and recommendations – Keep customers informed about new arrivals or trending items with Omnisend.

A well-crafted email campaign keeps customers engaged and brings them back to your store.

Improve SEO and create content

SEO (search engine optimization) helps your store appear in Google searches, bringing in free, organic traffic. Here’s how to improve it:

• Use an SEO plugin like Yoast SEO to spruce up product pages.
• Add a blog to share useful content related to your products (e.g., styling tips for fashion stores or gift guides for home decor).
• Use relevant keywords in product descriptions to improve search rankings.

Shopify store overview

Shopify is an all-in-one eCommerce platform for creating, managing, and scaling online stores. It offers a range of tools and services, plus thousands of apps for customization and streamlining operations.

Pricing	Shopify Basic plan. $39 per month or $29 if paid annually. Shopify plan. $105 per month or $79 if paid annually. Shopify Advanced plan. $399 per month or $299 if paid annually.
Hosting	Hosted platform.
Pros	Easy to set up and use with plenty of Shopify themes. 24/7 customer support. SEO (search engine optimization) and marketing tools. Access to the Shopify app store with thousands of extensions.
Cons	Subscription and transaction fees. Customization is limited.
Best for	Both beginner and advanced sellers looking for a quick and easy hosted eCommerce platform.

WooCommerce store overview

WooCommerce is an open-source plugin for WordPress that transforms your website into a fully customizable eCommerce platform. Use it to build and manage your online store using a content management system (CMS).

Pricing	Free, but a WooCommerce store needs hosting and a domain name. These costs start at $2.99 per month, depending on the provider.
Hosting	You need your own web hosting provider and domain name.
Pros	Full ownership of the eCommerce store. Unlimited customization options, plugins, and themes in WordPress. Enhanced security. Easy inventory management.
Cons	No merchant support. Steep learning curve. Maintenance can be challenging.
Best for	Tech-savvy users. Advanced sellers.

Features and functionalities

WooCommerce offers extensive customization through coding and many extensions and themes. This makes it perfect for businesses seeking a highly customized online store, though it requires more technical know-how for setup and management. 

Although WooCommerce is free to use, there are some costs for hosting and security.

Shopify simplifies creating and managing an online store with its intuitive interface and comprehensive basic built-in features. These include hosting, security, and various payment gateways. It’s suitable if you want easy and quick setup and are willing to compromise on extensive customization options. 

While the platform streamlines the process of launching and maintaining an eCommerce site, its convenience comes with a monthly price tag and expenses for advanced features, Shopify apps, and transaction fees.

Ease of use

WooCommerce requires WordPress knowledge, web hosting, and HTML/CSS for deep customization, so its usability depends on your technical skills.

The setup process involves:

• Installing the WooCommerce plugin on a WordPress site.
• Configuring settings.
• Customizing the store’s appearance, which can be complex for beginners without web development experience.

Shopify, on the other hand, is more beginner-friendly, letting you set up and manage your online business with minimal technical knowledge. Its drag-and-drop functionality and pre-designed templates make it quick and easy to set up a store without any coding. 

Shopify’s all-in-one platform includes hosting, security, and payment integration, simplifying eCommerce. However, it might be beneficial to get familiar with Shopify’s Liquid templating language for advanced customization beyond the provided themes and settings.

Customization options

WooCommerce leverages WordPress’s versatility, offering access to various themes and extensions for tailoring your store’s design and functionality.  Apply and customize themes and integrate plugins through WordPress’s editor. Those with the skills can use PHP, HTML, and CSS to design their storefronts.

Create a truly unique online store with this open-source platform’s features for intricate adjustments and additions.

Shopify simplifies customization with its theme-based approach. Through its online editor, it provides a collection of adjustable templates. Users can easily select and customize themes using the intuitive drag-and-drop interface.

While Shopify offers less flexibility than WooCommerce, it has enough customization features to satisfy most users’ needs. 

Shopify’s Liquid language allows for advanced changes, though this requires some technical knowledge. The platform’s app store offers even more customization options with store enhancements and add-ons.

Pricing

Unlike Shopify, WooCommerce is a free plugin for WordPress sites. However, running a store includes costs for web hosting, domain registration, and any premium themes or extensions. 

A reliable hosting provider’s price can vary from a few dollars to over a hundred monthly depending on the provider and package. While WooCommerce doesn’t charge fees, payment gateways might.

Shopify offers a three-day free trial. Plans range from $39-$399 per month or $29-$299 if paid yearly. Each one provides different features and credit card transaction rates.

Shopify charges transaction fees if you’re not using Shopify Payments, and costs can also increase with premium themes or apps.

WooCommerce is more cost-effective due to its low entry price, especially for those already using WordPress.

Inventory management

With WooCommerce, you can add and manage inventory directly through the WordPress dashboard. Merchants can add products individually with detailed customization options for each item, including variations and pricing. 

The platform supports CSV file uploads for bulk import, making adding large numbers of products at once easier. WooCommerce extensions available for importing products from other popular eCommerce platforms. However, the ease of use and effectiveness can vary depending on the tool and source platform.

Shopify simplifies inventory management by offering a built-in CSV importer for bulk uploads and directly integrates with several other services and marketplaces for importing products.

Shopify’s dashboard and detailed product pages make manual and bulk inventory management efficient. It caters well to businesses looking for a straightforward approach to eCommerce operations.

So who wins this round, Shopify or WooCommerce? It is a draw.

Payment gateways

Both Shopify and WooCommerce offer extensive payment method support, ensure secure transactions, and are PCI compliant.

WooCommerce has its own payment solution – WooPayments. Easily manage payments directly within the WordPress dashboard, streamlining the process for eCommerce stores. This simplifies transactions and includes options for handling subscriptions and recurring payments.

WooCommerce Payments is available in 38 countries and it continues to expand. It primarily supports markets in the United States, Canada, the United Kingdom, Australia, and Europe. 

A WooCommerce store outside these regions must integrate with a third-party payment gateway. The platform supports many through extensions, including popular services like PayPal, Stripe, and Square. 

The WooCommerce payment gateway is extremely secure, adhering to compliance standards for the payment card industry (PCI). Still, your overall site security depends on the hosting setup and the security practices of selected extensions.

Shopify streamlines payment setup via Shopify Payments. It provides an easy and secure way to accept various payment methods without additional transaction fees from Shopify. 

Shopify Payments is available in over 20 countries, including the US, Canada, the UK, and Australia. 

For businesses looking to offer more payment options, Shopify supports numerous third-party payment gateways. The platform maintains a high level of security, is PCI compliant, and ensures that all transactions are secure.

Third-party integrations

WooCommerce benefits from being part of the versatile WordPress community, which offers thousands of plugins. 

Notable integrations include Mailchimp for email marketing campaigns, Rank Math and Yoast for SEO, and Zapier for connecting WooCommerce with numerous applications to automate workflows.

For Print on Demand (POD) WooCommerce users can integrate with Printify for streamlined listing and order management. Dropshippers can use plugins like WooDropship or AliDropship.

Shopify’s app store features over 6,000 apps, including Klaviyo for marketing, Google Analytics for performance tracking, and customer support via Zendesk. 

Its ecosystem is also well-equipped for POD, integrating with Printify for easy product design and fulfillment, product import, and order automation. 

Shopify’s app collections and WooCommerce’s extension library offer powerful tools. However, WooCommerce demands a more hands-on approach to customization and integration, catering to those who prefer complete control over their eCommerce platform’s capabilities.

So which is better for third-party integrations, WooCommerce or Shopify? Both support an extensive array of integrations, apps, and extensions, catering to various aspects of eCommerce, from marketing and SEO to accounting and shipping.

Security

WooCommerce, running on a WordPress website, provides customizable levels of security. Store owners are responsible for implementing these measures, including regularly updating the WooCommerce plugin, WordPress core, and other extensions or themes to protect against vulnerabilities.

The plugin’s flexibility means you can enhance security through various extensions to prevent hacks, data breaches, and malware.

Shopify, as a hosted platform, provides strong security features without requiring manual updates or maintenance from the store owner. It ensures all stores use an SSL certificate for secure data transmission and is PCI compliant by default, handling all aspects of payment security. 

Shopify’s controlled environment offers advanced security measures like regular automated security updates and state-of-the-art server protection. It’s a secure option for an eCommerce business prioritizing customer data protection and transaction security with minimal setup.

Shopify wins this round as it automates all security measures.

Scalability

WooCommerce provides the flexibility needed for online store expansion but requires technical management as it grows. Increasing traffic might mean moving to better hosting, which increases costs. 

Adding new features through WooCommerce extension can complicate maintenance and affect performance without careful management. Despite these challenges, WooCommerce’s customization options make it a strong choice for scaling.

Shopify offers an easier scaling route with tiered plans that include more features and analytics as you grow. Yet, the simplicity of Shopify scaling can lead to higher costs for advanced plans and additional apps. Its customization limits could also restrict your store’s unique touch.

WooCommerce stands out for scalability due to its vast customization options through WooCommerce extensions and the ability to adapt the store as it grows. This makes it the best option for businesses aiming for long-term growth and a tailored online presence.

Analytics

WooCommerce offers analytics through its built-in dashboard and the integration of external tools like Google Analytics. The dashboard provides basic insights into sales, orders, and customer data and offers straightforward tracking of performance metrics. 

More advanced metrics require integrating Google Analytics with an extension like Monster Insights.

Shopify includes basic analytics directly within its platform, but advanced analytics and custom reporting require the Advanced Shopify plan. 

The Shopify dashboard offers comprehensive insights into sales trends, customer behavior, and site performance without the need for external tools.

For a more detailed analysis, Shopify also supports Google Analytics integration.

Shopify has a slight advantage. Its built-in analytics tools are quite straightforward, making it easy for store owners to monitor their growth and optimize based on data-driven insights. Compared to WooCommerce, Shopify is also less reliant on external applications.

SEO

WooCommerce benefits from WordPress’s strong SEO capabilities with built-in features such as customizable URLs, meta titles, and descriptions. This makes optimizing your product pages and content for search engines easy. 

The wide range of WordPress SEO plugins, like Rank Math and Yoast SEO, further enhances this platform’s ability to tailor SEO strategies. You’ll have many tools for keyword optimization, readability checks, and sitemap submissions.

Shopify also prioritizes SEO within its platform, including basic built-in features for editing meta titles and descriptions, generating sitemaps, and creating search-friendly URLs. 

Shopify’s SEO is streamlined compared to WooCommerce’s extensive customization options, covering the essential aspects for effective optimization. 

The platform’s simplicity in managing SEO settings directly through the dashboard makes it easy for those without extensive SEO knowledge. This way, beginners can implement key SEO practices to improve their store’s online visibility.

WooCommerce wins this round. Built for WordPress, the platform offers extensive SEO customization with advanced plugins. You have detailed control over meta tags and sitemaps and greater flexibility than Shopify’s simpler, built-in SEO features.

Marketing tools

WooCommerce integrates seamlessly with many marketing extensions, such as Yoast SEO, Mailchimp, and HubSpot. 

These tools provide top-notch marketing strategies, from personalized email campaigns to data-driven suggestions – essential for attracting traffic and boosting conversions. 

Your marketing success with WooCommerce depends on which plugins you choose.

Shopify’s built-in marketing tools include Shopify Email for campaigns, integration with social media platforms for direct selling, and features for creating targeted ads and discounts. The platform simplifies managing marketing activities, offering a straightforward way to implement and analyze various strategies. 

Shopify provides a straightforward path to driving traffic and increasing conversions, especially for those with limited marketing or technical backgrounds.

Shopify has the lead. Even though WooCommerce’s marketing potential is limitless and both platforms are compatible with the same main marketing tools, Shopify’s integrations and built-in features are more straightforward.

Customer support

The official WooCommerce website provides support through extensive articles and tutorials for setup, customization, and troubleshooting. 

While direct support is limited for the free plugin, you can find assistance from community forums where developers and users share solutions. For more in-depth support, WooCommerce offers a paid service for users of their hosted services, including direct email support.

Shopify, in contrast, offers a more comprehensive structure, including 24/7 support via email, live chat, and phone, making it easier for users to get immediate help. 

In addition to direct support, Shopify provides a wealth of documentation, tutorials, and online courses through the Shopify Academy. Community forums also serve as a valuable resource for advice and solutions from other merchants and experts.

Shopify’s overall customer support is more accessible and varied than that of WooCommerce.

1. Set up WordPress for SEO

WordPress and WooCommerce have built-in SEO-friendly features, but plugins like Yoast SEO or Rank Math take optimization to the next level. These tools help manage meta tags, optimize keywords, generate XML sitemaps, and analyze readability, making your content more search engine-friendly and easier to read.

They also improve site performance and speed, fix broken links, and highlight duplicate pages. Plus, they make advanced settings – like adding breadcrumbs or tweaking SEO titles and category tags – super easy, no coding required. 

Installing and setting up an SEO plugin is one of the easiest ways to give your WooCommerce site an SEO boost.

2. Conduct keyword research

Use keyword research tools like Google Keyword Planner, Ahrefs, Semrush, or Google Trends to find popular search terms with good search volume in your niche.

• Once you have a list, incorporate them into product pages, descriptions, titles, and tags – but avoid keyword stuffing, as it can make your content difficult to read.

SEO plugins can help by analyzing your site and suggesting where to place a particular keyword. For deeper insights, tools like Google Analytics or Keyword Tool (subscription starts at $69/month) can show search trends across platforms like YouTube, Amazon, and eBay.

3. SEO for WooCommerce products – Optimize product titles and descriptions

Product titles and descriptions help search engines understand your goods and rank them in search results. Use long-tail keywords to make more engaging and informative content.

If you’re selling print-on-demand or third-party products, don’t just copy manufacturer descriptions – duplicate content hurts rankings. Instead, customize them to speak directly to your target audience, highlighting unique features or benefits. 

Tweak SEO titles and product details using SEO plugins like Rank Math and All in One SEO. These tools will help you optimize product pages, increasing the chances of appearing in search results and attracting the right customers.

4. Use breadcrumbs

Breadcrumbs are navigation links that show users where they are on your eCommerce website and how they got there. They usually appear near the top of a page, displaying a clickable path like Home > T-shirts > Graphic tees. This makes it easier for visitors to explore your store. 

• Most SEO plugins let you enable breadcrumbs with just a few clicks. Once activated, they can also appear on search engine results pages (SERPs).

Besides improving navigation, they help search engines understand your site’s structure, making it easier to index your pages. This can lead to better search engine visibility and improved rankings.

5. Write strong meta descriptions

Meta descriptions appear below your SEO title in search results, giving customers a quick preview of your page’s content. A well-written meta description can improve click-through rates, so make it clear, compelling, and under 160 characters.

• Use your target keywords, placing the main one within the first few words if possible. Adding secondary keywords can also be helpful.

SEO plugins make it easy to edit and preview meta descriptions before publishing. However, Google sometimes rewrites them, so focus on making them informative and engaging for users.

6. Add alt text to product images

Search engines can’t “see” images, but they can read alt text. Adding descriptive information to product images helps search engines index them correctly and improves accessibility, potentially bringing in more traffic.

Plus, it’s a great way to throw in more relevant keywords – but avoid stuffing them.

To make the most of alt text, follow these simple tips:

• Keep it under 125 characters – Long descriptions get cut off by screen readers.
• Describe the image clearly – Mention the product type, color, material, or key details.
• Use natural language – Write as if you were describing the image to someone who can’t see it.
• Include relevant keywords – Helps search engines categorize your images, but don’t stuff keywords unnaturally.

“Red organic cotton t-shirt with minimalist mountain design”

“T-shirt, buy t-shirt, red t-shirt sale, cotton t-shirt, best t-shirt”

7. Make your site mobile-friendly

More than half of online shoppers browse on mobile, and search engines prioritize mobile-friendly websites. WooCommerce themes like Astra and Neve are optimized for mobile, ensuring fast load times and smooth navigation.

Google’s Mobile-Friendly Test can check your site’s responsiveness.

8. Avoid duplicate content

Identical product descriptions or multiple URLs for the same web page will confuse search engines and hurt your rankings. This is common in WooCommerce stores with many categories and product pages. 

To prevent this, use canonical URLs to tell Google which version of a page should be indexed. Again, eCommerce SEO plugins like Yoast SEO and Rank Math will make this easy – no coding needed.

If you have similar products, tweak descriptions instead of copying them. Even small changes – like highlighting different features or uses – can help keep your content unique and improve search rankings.

9. Keep your site secure

A secure website protects your customers and helps with SEO. Google favors HTTPS sites over HTTP, so having an SSL certificate is a must for any WooCommerce store. 

• Most web hosting providers like Hostinger, Kinsta, or Bluehost offer free SSL certificates, along with one-click WordPress installation, domain registration, and security features.

Beyond SSL, adding a security plugin like Wordfence can help block hacks and malware, keeping your store and customer data safe. A secure site builds trust with shoppers and search engines – making it a win-win.

10. Speed up your website

Google likes fast-loading sites, and tools like Google PageSpeed Insights spots speed issues you need to fix. 

• Some easy ways to improve performance include optimizing images, choosing a fast web hosting provider, and enabling caching with plugins like WP Rocket.

Your theme and hosting provider also affect speed. Some WooCommerce themes are built for performance, while others add unnecessary bulk. Regarding hosting, shared hosting can slow your site down, so choose a provider like Hostinger, Kinsta, or Bluehost, which offer faster, more secure options.

Don’t forget to optimize images for faster loading.

Large, unoptimized images take longer to load. To keep your WooCommerce store running fast, compress them without losing quality.

There are two ways to do this:

• Manually with tools like Photoshop or GIMP (great for full control but time-consuming).
• Automatically with plugins like:
  • ShortPixel (100 free images/month, paid plans from $3.99/month)
  • WP Smush (Bulk optimization, free trial, paid plans from $7.50/month)
  • Optimole (Free up to 5,000 visits, paid plans from $19.08/month)

A faster site doesn’t just rank better – it keeps visitors engaged and ready to buy. So, trimming down page load times should be high on your to-do list.

11. Optimize product categories and tags

Categories help customers browse broad product groups (like “T-Shirts” or “Mugs”), while tags highlight specific details (like “organic cotton” or “vintage design”).

Since Google uses categories and tags to understand your products, structuring them can increase rankings. If you sell women’s t-shirts, instead of making a separate category, create a subcategory under “T-Shirts” for better organization.

Use plugins to add meta descriptions and keywords. Not all themes display category descriptions by default, but tools like Elementor’s Archive Description option can help.

12. Use schema markup

Schema markup (also known as structured data) is a type of code that helps search engines understand your content better and display rich snippets – extra details like star ratings, prices, and stock availability – directly in search results. 

• Rich snippets make your listings more noticeable and appealing, which can increase clicks to your store.

SEO plugins simplify adding schema support, so you don’t need any coding skills.

13. Build internal links

Internal links guide visitors to relevant content within your website and help search engines understand your site structure. 

Link related products, blog posts, or product category pages to keep users engaged. A well-linked site also distributes SEO authority across pages.

14. Generate and submit an XML sitemap

An XML sitemap helps search engine crawlers find your site’s pages more efficiently. SEO plugins like All in One SEO automatically generate and update your sitemap. Submitting it to Google Search Console ensures all pages are indexed properly.

15. Use SEO-friendly URLs

A clean, keyword-rich URL helps search engines understand your web page and makes it easier for customers to remember. 

• Avoid long, messy URLs with random numbers and symbols (e.g., example.com/product/12345). Instead, keep them short, descriptive, and include target keywords (e.g., example.com/shop/red-cotton-tshirt).

Edit product page URLs in WooCommerce under “Permalinks” settings – just be sure to add your focus keyword to improve rankings.

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1. Semrush

Semrush is one of the most powerful SEO and keyword research tools used by professional blogs, online stores, and businesses to fine-tune their SEO strategies.

The tool analyzes websites, social media, and competitors, providing in-depth insights into keyword rankings, backlink profiles, and search trends.

Its SEO Writing Assistant plugin for WordPress helps with readability scores, keyword suggestions, tone analysis, and plagiarism detection, making it a great tool for content optimization. Some advanced features require a paid plan.

• Best for: Store owners needing in-depth keyword research, competitive analysis, and SEO tracking beyond WooCommerce.
• Key benefits: Tracks keyword rankings, analyzes competitors, and offers AI-powered SEO suggestions for better visibility.
• Pricing: Free plan available with limited features; premium plans start at $139.95/month.

2. Rank Math

If you’re looking for an all-in-one SEO plugin, Rank Math packs a punch. It offers schema support, keyword tracking, content analysis, and meta tag management, helping you easily grow search rankings. 

It also includes Content AI, which suggests keywords and optimizations based on real-time search data. 

Unlike many SEO plugins, Rank Math provides many advanced features for free. The Pro version unlocks Google keyword tracking, advanced analytics, in-depth keyword research, and a keyword manager. 

• Best for: Store owners who want detailed SEO control and built-in WooCommerce SEO tools.
• Key benefits: Helps with structured data, meta tags, breadcrumbs, content optimization, and AI-powered keyword suggestions.
• Pricing: The free plan comes with five Content AI credits, while 50 extra credits cost $19. The Pro version costs $59 per year. 

3. Yoast SEO

Yoast SEO WooCommerce makes optimizing meta descriptions, page titles, and readability easy.

It offers breadcrumb navigation, internal linking suggestions, and redirect management to keep your eCommerce site organized. The free version covers most basics. 

• Best for: Beginners who want easy SEO setup with step-by-step recommendations.
• Key benefits: Optimize titles, add product SEO descriptions, and breadcrumbs while keeping things simple. 
• Pricing: Yoast Premium ($99/year) unlocks extra features like automatic redirects and orphaned content detection.

4. All in one SEO (AIOSEO)

AIOSEO is another top-tier SEO plugin that helps with everything from XML sitemaps to on-page and off-page SEO analysis. 

It has tools for social media integration, local SEO, and rich snippets, making it great for small businesses or anyone who wants a set-it-and-forget-it SEO tool. 

• Best for: Store owners who want an easy-to-use SEO tool with social media and local SEO features.
• Key benefits: Helps with meta descriptions, sitemap generation, and advanced settings.
• Pricing: In addition to the solid free version, premium plans start at $49.60/year.

5. SEOPress

If you want something lightweight yet powerful, check out SEOPress. It offers content analysis, redirection management, and structured data for free, with advanced paid features. 

• Best for: Those looking for a simple, streamlined SEO plugin with essential features.
• Key benefits: Works well for small stores that need an affordable SEO solution.
• Pricing: The pro version ($49/year) includes WooCommerce integration, Google Analytics tracking, and AI-powered SEO suggestions.

6. WP Rocket (For speed and SEO)

While not a traditional SEO plugin, WP Rocket increases website speed – a major ranking factor in search engine results pages (SERPs). 

It improves page load times with caching, lazy loading, and database optimization, making it a must-have for keeping your WooCommerce store running fast. 

• Best for: Speeding up WooCommerce stores for better SEO rankings and user experience.
• Key benefits: Helps with caching, lazy loading, and database cleanup.
• Pricing: Plans start at $59/year.

7. JetPack

Jetpack is a multi-purpose plugin that improves website speed, security, and performance. It offers a range of features, including site performance optimization, downtime, core web vitals monitoring, email marketing integration, and social media sharing.

Jetpack Boost helps improve site speed by optimizing critical CSS, deferring non-essential JavaScript, and enabling lazy image loading, making WooCommerce stores load faster and rank better. It also includes security enhancements to protect against malware and hacking attempts.

• Best for: Store owners looking for a single plugin to improve site speed, security, and marketing.
• Key benefits: Boosts performance with caching, lazy loading, and security tools for better search engine rankings.
• Pricing: Free plan available; premium features start at $9.95/month (billed annually) or $19.90/month (billed monthly).

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Astra

Astra is one of the fastest WordPress themes. Its lightweight code (under 50KB) and 0.5-second load time make it excellent for WooCommerce stores looking to improve site speed and SEO rankings.

Astra is highly customizable and works seamlessly with Rank Math and Yoast SEO, making on-page SEO easy to manage. With over 230 pre-built templates, setting up a professional-looking store takes minutes.

The theme also includes built-in schema markup support and mobile optimization, ensuring better search rankings and a smooth shopping experience.

• Best for: Store owners who want a fast, SEO-friendly WooCommerce theme with flexibility and pre-made designs.
• Key benefits: Super fast load times, built-in SEO features, schema markup, and great mobile performance.
• Pricing: Free version available; Astra Pro starts at $59/year.

Neve

Neve is a lightweight, mobile-first WordPress theme that keeps your WooCommerce store fast and optimized. It works seamlessly with the most popular SEO plugins, making optimization easy.

Since it’s compatible with AMP (Accelerated Mobile Pages), Neve loads lightning-fast on smartphones, which helps with mobile SEO rankings. It’s also highly customizable, so you can tweak layouts, colors, and typography without slowing down your site.

The free version is packed with features, making it a great starting point for beginners. 

• Best for: Store owners needing a fast, mobile-friendly SEO-ready theme.
• Key benefits: Optimized for mobile, AMP support, schema markup, and ultra-fast performance.
• Pricing: Free version available; Pro starts at $69/year.

Divi

Divi is one of the most popular WooCommerce themes, thanks to its drag-and-drop builder and SEO-friendly design. 

It’s great for customizing store layouts without coding, and it works well with structured data plugins like Rank Math. 

• Best for: Store owners who want full design control with SEO-friendly elements.
• Key benefits: Built-in SEO settings, schema markup, and mobile-friendly layout.
• Pricing: Paid plan from $89/year or a lifetime license for $249.

Flatsome

Flatsome is an eCommerce-specific theme with a focus on speed and user experience.

With a core code of only 56 kB – the rest is lazy-loaded – Flatsome delivers fast performance, responsiveness, and outstanding user experience. 

It integrates well with the Yoast SEO plugin for easy optimization. 

• Best for: WooCommerce stores that need high performance and modern design.
• Key benefits: Fast, lightweight, and packed with SEO features.
• Pricing: $59 at ThemeForest.

Porto

Porto is another WooCommerce-focused theme designed for speed and SEO optimization. It has built-in schema markup, breadcrumbs, and product page optimizations that help improve web search rankings. 

• Best for: Store owners looking for a WooCommerce-optimized SEO theme.
• Key benefits: Pre-built eCommerce demos, schema support, and great page speed scores.
• Pricing: Starting from $59.

Defining dropshipping

Dropshipping is a low-risk business method. The merchant acts as an intermediary between manufacturers or wholesalers and final consumers and doesn’t need to handle the product, inventory, and shipping.

A checklist, resources, and links for dropshipping with WooCommerce

Use the following list as a step-by-step guide when setting up your dropshipping store: 

• Identify your niche and target audience – who are the buyers of your products? Who should you target? You can use tools like Google Trends to get information about demographics. 
• Write a business plan – decide how to target your niche and create a marketing strategy. Include all possible costs – software, domains, accounts, plans, plugins, and extensions. WooCommerce doesn’t require paying for a plan, but depending on your case, you’ll need to pay for hosting, themes, or plugins.
• Plan your products – what do you intend to sell? Pick products and provide designs. 
• Get reliable partners to provide the desired dropshipping products and logistics and sign up wherever necessary. That includes dropshipping suppliers, POD providers, and online store builders. You’ve already settled for a WooCommerce dropshipping store, so consider POD with Printify to sell custom products. 
• Install WordPress and WooCommerce and build your WooCommerce dropshipping store. You’ll need a domain and a WordPress.org account. Some hosting providers automatically install WordPress. See more on how to set up WooCommerce for dropshipping here.
• Define shipping details like rules and profiles if needed. Printify integration with WooCommerce automatizes this step, but that can change depending on the dropshipping supplier. 
• Create customized products if you use POD or import products from dropshipping suppliers. Edit what’s needed keeping an eye on SEO – descriptions, tags, alt-text in pictures. If needed, resize and edit the product images. Don’t forget to calculate your prices and assign specific shipping methods if necessary. 
• Publish the dropshipping website and advertise it.

1. Printify

Printify is a POD platform. Instead of holding facilities and warehouses, Printify connects merchants to a vast network of print providers worldwide, selected and ranked according to quality, variety of products, and fulfillment time.

As a POD service, Printify offers the possibility to customize and brand your WooCommerce dropshipping store products, adding an edge compared to other options and suppliers.

Main features

• Unlimited products in all plans.
• Wide selection of customizable, quality products – a catalog with over 1300 customizable products, from apparel and mugs to car accessories and pet supplies. 
• An extensive network of quality suppliers – Products are printed and shipped from print providers worldwide, offering better fulfillment times and shipping costs. We remove underperforming print providers from the catalog. 
• Ease of use – From the Product Creator (formerly known as Mockup Generator) to integrating with WooCommerce, Printify is easy to use. The Product Creator allows you to apply designs, customize, and visualize products quickly.
• Geographic automatic routing – If a print provider runs out of stock, this feature makes it possible to automatically switch to the closest and most similar one, ensuring the order will be fulfilled.  
• Exceptional customer support – Printify offers stellar 24/7 customer-focused merchant support.

Pricing

• Free – five stores per account
• Premium–$24.99 per month (billed annually), ten stores per account, plus up to a 20% discount on all products.
• Enterprise – for merchants with 10,000+ orders a day. Custom pricing, unlimited stores per account, and up to a 20% discount on all products.

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2. DropshipMe

DropshipMe offers a freemium WordPress dropshipping plugin, several eCommerce and marketing apps, and a premium subscription to create a WooCommerce store, from niche research and SEO optimization to implementation and hosting.

The WooCommerce plugin imports curated products from AliExpress with the one-click import button but doesn’t integrate or sync the eCommerce store in real-time.

DropshipMe reduces the research time, helping to find quality dropshipping suppliers and narrowing the search to the best products. In addition, DropshipMe guarantees good product descriptions in English.

The plugin makes it easy to edit product details before integrating and publishing them in the WooCommerce dropshipping store. 

Other Features

• Over 50,000 handpicked products from selected suppliers in AliExpress.
• Price recommendations.
• Import real customer reviews.
• Lifetime 24/7 customer support.

Pricing

• Up to 50 product imports – free
• 110 product imports – a one-time payment of $29.
• 700 product imports – a one-time payment of $119.
• 1,500 product imports – a one-time payment of $199.
• Customized eCommerce stores – one-time payment from $299 to $899 plus one year of hosting by $48.

3. AliDropship

AliDropship is a feature-rich WooCommerce dropshipping plugin designed for AliExpress dropshipping. 

It can be used with WooCommerce, or as a stand-alone plugin on a WordPress site.  

The plugin imports products with a Chrome extension, which also works as a bulk import tool. 

There’s no limit to the number of imported dropshipping products and no additional fees as the number increases. Furthermore, merchants receive an 8% cash-back commission per sale made through the plugin.  

AliDropship automates all the dropshipping processes, tracking the orders and sending notifications to the customers. 

It works with ePacket, allowing fast shipping and tracking of products sent from China and Hong Kong worldwide. 

Other Features

• Built-in image editor.
• Pricing automation for applying pre-determined formulas to product prices automatically.
• Lifetime free updates and support.
• Fully compatible with WooCommerce themes. 

Pricing

• One-time payment of $89

Customized store building – one down payment from $299 to $899 plus one year of hosting for $48.

4. Spocket

Spocket is a plugin focused on dropshipping suppliers from the US, EU, and the UK. 

It’s possible to import quality products from AliExpress by installing the free AliScrapper Chrome extension. Alibaba integration is also possible through an app.

The plugin gives access to over 10,000 products, and its paid Unicorn plan allows you to request products not already in Spocket. While there are several US and UK suppliers, many don’t ship worldwide, and EU options would be recommended.

Filtering offers basic features like shipping destinations, cost, suppliers, and bestsellers. 

Spocket offers reasonable rates to merchants, but since it’s expensive and limited compared to other WooCommerce dropshipping plugins, it would only be profitable with a large number of sales. 

Moreover, the plugin is recommended for merchants interested in emphasizing local suppliers or distancing their brands from Made in China labels. 

Other Features

• 24/7 chat support.
• Reasonable rates and profit margins.
• Besides WooCommerce, Spocket connects with Shopify, BigCommerce, Wix, Squarespace, Ecwid, Square Online, and Felex.
• Edge on internal markets in the US, UK, and EU. 

Pricing

• Starter – $12 billed monthly and up to 25 products.
• Pro – $49 billed monthly, $24 per month if billed annually at $288. 250 products + 25 premium products.
• Empire – $99 billed monthly, $57 per month if billed annually at $684. 10,000 products + 10,000 premium products.

Unicorn – $299 billed monthly, $79 per month if billed annually for $948. 10,000 products + 10,000 premium products, bulk checkout, and supplier sourcing.

5. WooDropship

WooDropship is an affordable and straightforward WooCommerce dropshipping plugin. It works similarly to the other options available, but unlike AliDropship, it can be used only with WooCommerce installed. 

Its Chrome extension allows importing AliExpress products while browsing and keeps them synced with the eCommerce store. 

The dropshipping plugin offers several customization options and allows total control over the products, including titles, descriptions, prices, and product variations. A built-in editor allows customizing product photos. 

Other Features

• An unlimited number of products.
• Unlimited orders.
• Automatic order fulfillment.

Pricing 

• One-time payment of $49.
• Customized store building – under consultation, starting from $199.

6. Importify

Importify is an affordable and quality option for WooCommerce dropshippers willing to go beyond AliExpress suppliers. The premium subscription service automates the dropshipping process, from adding products to shipping.  

It allows importing unlimited products from more than 30 sources in addition to AliExpress and Alibaba, including Amazon, Walmart, Etsy, DHgate, Gearbest, Lazada, Shopee, Banggood, Taobao, and 1688. 

Importify is a reliable tool to expand your network of dropshipping suppliers and sell products worldwide. 

The Amazon importer function is available on the Premium and Gold plans, while semi-automatic order fulfillment for Aliexpress, Amazon, and DHgate is available only on the Gold plan. 

Still, at a monthly $37.95, the most advanced Importify plan is more affordable than basic plans from other plugins offering less.

Other Features

• Product research on Shopify stores for detecting bestsellers and trends.
• Customization of products and pricing rules.
• Easy replacement of suppliers and management of products on different platforms simultaneously.
• Product auto-assignment to collections.
• Chrome extension and one-click product import.
• 24/7 customer support via email.

Pricing 

• Basic – $14.95 monthly 
• Premium – $27.95 monthly 
• Gold – $37.95 monthly

7. Dropified

Dropified is another quality service offering a feature-rich WordPress dropshipping plugin under a monthly subscription. 

Its refined search tools allow you to import curated products from popular WooCommerce dropshipping suppliers like Alibaba, AliExpress, Amazon, Costco, or even from a local dropshipping supplier.  

The subscription allows selling products in the Facebook Marketplace and includes a 60-day eCommerce training and marketing tools.

Dropified is slightly more expensive than other options from our list but offers solid features worth considering while building your WooCommerce dropshipping business. 

Other Features

• Unlimited products and user accounts.
• Automatic tracking and synchronization of products and shipping. 
• Youzign image studio.
• Marketing and research suites, including an Ad Design studio.
• Import real product reviews directly from AliExpress products.
• Cash-back program with Admitad and no transaction fees. 
• Customer support with a promised response time of four minutes.

Pricing

• Retro plan – $47 monthly, $39.17 per month if paid annually. Up to 25 stores.
• Additional stores per consulting, up to $197 monthly.

8. Spreadr

Spreadr is a premium plugin specialized in dropshipping with Amazon. The developers also offer plugins for connecting other eCommerce platforms.

The WooCommerce dropshipping plugin implements full integration with Amazon and requires an Amazon affiliate ID. It’s possible to import affiliate products for dropshipping or create affiliate sites.

With all functionalities available in the $12 Pro plan, Spreadr is a very affordable solution for those interested in the Amazon ecosystem. 

The plugin doesn’t import products from AliExpress or other dropshipping suppliers but delivers what it promises – a professional and solid Amazon solution. 

Installing the plugin may require technical expertise, as it must be downloaded and installed manually. 

Other Features

• Unlimited product import and bulk import tool.
• Real indexable product pages and raw Amazon affiliate links.
• Setup of pricing rules.
• Merchants keep 100% of the commissions.

The following features are available in all plans, except the Basic:

• Auto-sync products.
• Geo-localization.
• Analytics.
• Amazon customer reviews.

Pricing  

• Basic – $6. No auto-sync products.
• Pro – $12. Auto-sync of 1,000 products.
• Gold – $20. Auto-sync of 3,000 products.
• Super – $35. Auto-sync of 10,000 products.
• Jumbo – $60. Auto-sync of 50,000 products.

Flexibility and freedom

The dropshipping business model allows you to work and manage a store from anywhere, anytime. It also makes it possible to partner with several manufacturers and suppliers.

Solid tools and developed ecosystem

There are now more and better tools for dropshipping than ever. Automating and simplifying all dropshipping steps with consistency and flexibility is possible. 

Outsourcing products from wholesale suppliers, POD for merch customization, payment options, shipping automation, marketing – all website builders and eCommerce suites, especially Woo, offer plugins or apps for managing everything without hassle.

Increased dependency on smartphones, social networks, and eCommerce among all ages

Mobile devices and social network usage have grown even among the older generations. An individual’s time on social media has increased to more than two hours daily. 

All age groups are dependent on mobile devices for tackling everyday tasks, including shopping, which increases demand, reach, and success chances for dropshipping services. 

Leveling the odds

eCommerce with dropshipping is available to anyone, regardless of income, social group, gender, religion, or ethnicity. 

You don’t need supporters or a huge upfront investment to begin. The business method makes it possible to overcome traditional limitations and profit, whoever you are.