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Publish to your store, put some back-to-school marketing ideas to work, and leave the heavy lifting to us. Our Print Providers will manage production, packaging, and shipping. It’s that simple!

Final thoughts

The back-to-school shopping season is a huge opportunity to profit. Parents, teachers, college students – everyone’s on the hunt for value and convenience.

Kick off your back-to-school marketing campaign early with engaging content, limited-time offers, gift-worthy products, and fun giveaways.Make the most of this season with irresistible back-to-school promotions that grow your audience now – and keep the sales rolling long after school starts.

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TikTok for Business guide: eCommerce edition (2025)

Printify — Fri, 30 May 2025 10:31:01 +0000

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TikTok for Business has become a game-changer in eCommerce marketing, offering direct access to a highly engaged global community. With over 1.59 billion active TikTok users, it’s now one of the most powerful platforms for visibility, engagement, and conversion.

And with their rollout of the in-app TikTok Shop feature, branded sales opportunities are set to grow even further – bringing products closer to customers than ever before.

TikTok’s influence in the digital marketing space keeps rising. Its parent company, ByteDance, is aiming for $186 billion in revenue in 2025 – a 20% jump from the previous year.

For eCommerce businesses, TikTok offers a unique way to connect with younger audiences through creative ad formats like branded hashtag challenges and immersive TopView ads – turning everyday content into conversion power.

6 Steps to master TikTok for Business marketing

Unlike other social platforms, TikTok thrives on authenticity and entertaining videos. The unwritten rules here? Keep your brand voice laid-back and genuine, embrace user-generated content, and make use of music and trending hashtags to stay relevant.

In this guide, we’ll explore six essential steps that will help you manage your account, build engagement, and grow your eCommerce presence confidently.

1. Create a TikTok business account

Before you can start promoting your products, you’ll need to set up a business account to access TikTok’s marketing tools and reach the right audience from the start.

Step 1: Download and open TikTok

If you haven’t already, download the TikTok app and sign up or log in using your business email or linked social media accounts.

Step 2: Switch to a business account

Tap the profile icon at the bottom right to access your profile. To view your account settings, open the menu by tapping the three lines at the top right, then select Settings and Privacy. Under Account, tap Switch to business account and choose the Business option.

Step 3: Select your business category

Pick a category that best describes your business. This helps TikTok show your content to the most relevant users. Some common TikTok categories include:

Clothing and accessories
Beauty
Arts and crafts
Electronics
Education and training
Finance and investing

Once you’ve completed these steps, your TikTok business account is ready. TikTok also gives you access to built-in analytics tools to help track performance and optimize your TikTok content strategy.

2. Make your first impression count

Before you create content, make sure your business account is optimized. With 62% of TikTokers under 30 – you’ve got to think – and act – like your audience. That means everything on the TikTok app needs to be short, sharp, and engaging. This includes your profile page.

Brand your profile photo appropriately

Your TikTok profile image and business name are the first things users see, so keep them consistent with your branding across platforms.

The profile picture should be visually related to your other social platform profiles, using the same color palette and style.

The optimal dimensions for a TikTok account photo are 200 x 200 pixels. Consider simplifying the details, so the image looks good on the small thumbnail icon.

To improve visibility and engagement, make sure your TikToks include clear video information, such as captions and descriptions.

Make your bio short and catchy

The maximum allowed TikTok bio length is 80 characters. That’s about 10 to 20 words – try to make it half that. There are two ways you can go about it:

Describe your business – Amazon’s bio is “we’d give you five stars,” Wendy’s bio is “Sir, this is a Wendy’s TikTok,” LinkedIn’s is “Let’s Tok about your career.” If they can make it work, so can you.
Promote upcoming campaigns – Make your bio seasonal and timely, and update it frequently. Present an upcoming sale, event, feature, and anything else you have going on.

Link with intent

You can link directly to your eCommerce store, but that’s not always the most effective way to track performance or guide users based on your content’s intent.

If your TikTok content focuses more on increasing brand awareness or sharing business insights, consider linking to another social media platform, a short video ad, or even an article about your business.

Alternatively, if you’re using your account to spotlight products, a dedicated catalog or landing page is often a smarter choice.

3.Prepare a TikTok marketing strategy

TikTok has redefined digital advertising, favoring content that feels real over traditional product pitches. Today’s younger audiences are sharp, skeptical, and quick to spot anything that feels overly polished or salesy.

When creating TikTok ads, lean into a less commercialized approach – one that speaks their language.

Prioritize transparency, authenticity, and content that reflects real life. That’s where genuine value – and real connection – live.

Align your strategy with your business goals

Start by identifying the type of content you’ll create for a results-driven approach. These TikTok content ideas for business can help you match each piece of content to a specific objective:

Increase brand awareness – Share engaging content that highlights your brand’s strengths and presence in the social space.
Build engaged communities – Connect with the TikTok community by curating content for your niche. Collaborate with like-minded creators and speak directly to your audience.
Sell products and services – Promote your offerings with targeted content around discounts, seasonal campaigns, product launches, and sales opportunities.
Gather audience feedback – Use prompts, questions, or comments to invite feedback on your products and services, showing you’re listening and ready to improve.
Provide educational content – Create helpful tutorials, how-tos, and step-by-step guides to support customers and even offer tips to fellow business owners.

Select your target audience

Make sure TikTok’s audience demographics align with your target audience. 60% of app users are female, and 40% are male. Of those, 80% are between the ages of 16-34.

Contrary to popular belief, TikTok isn’t just for teens. It’s steadily gaining popularity among older age groups, making it a valuable space for a wider range of businesses and audiences.

Thanks to TikTok’s algorithm, content is curated around niche interests: dancing, fashion, arts and crafts, cooking, fitness, and more. To make your ads resonate, think about the specific audience most likely to be interested in your content, and align your style with the formats and trends they already enjoy.

If you’re marketing to a global audience, don’t forget to factor in language preferences and cultural nuances. Tailoring your message helps you connect better with viewers around the world.

Choose relevant hashtags

Explore trending tags and use the right keywords or hashtags to help TikTok understand and promote your content to your ideal audience.

Stick to hashtags that reflect your brand and content, and avoid stuffing unrelated or overly generic ones. Strategic use of trending tags can help you gain more reach and attract new followers.

Pro tip

Check out our dedicated guide on TikTok hashtags for a deeper dive into hashtag strategy.

Team up with TikTok influencers

TikTok thrives as a social platform built around communities of shared interests – many of which are shaped by popular influencers.

To tap into this network, create content that interacts with well-known creators and connects your brand to the wider TikTok community. Duets, shared music clips, and trend-inspired posts are great ways to join the conversation authentically.

Alternatively, consider influencer marketing through paid collaborations to promote your products or services in a way that feels natural and resonates with their followers.

Turn comments into conversations

Engage with active TikTok users who post questions or reactions in your comments. These user interactions can provide valuable insights for improving your content.

Observe and like entertaining comments and reply to user concerns. Use the feedback to note whether your structure, prompts, or video framework needs to be optimized.

Develop a posting strategy

TikTok recommends posting content one to four times a day. This lets you test different types of content and what works best. Posting more than that risks flooding a user’s feed with too much marketing content.

Your TikTok videos must be consistent and posted according to your audience’s time zone. On weekdays, the best time to post on TikTok is early in the morning or late in the evening. For weekends, aim for the afternoon.

Plan ahead with a content calendar to stay on top of TikTok trends.

While TikTok doesn’t allow post scheduling in-app, you can use third-party tools like Later, Hootsuite, or Metricool to schedule posts in advance and stay consistent.

4. Engage with the target audience using relevant content

Know your target audience

Every time you open TikTok, the content magically caters to your preferences. That’s the algorithm at play. To get its attention, you need a very specific idea of your TikTok audience, what their niche is, and how you can compete with the content they already consume.

TikTok is an entertainment site first

Always consider how your marketing gets people’s attention. Unlike other social media business accounts, TikTok users expect your brand to entertain, not offer deals. Share your process of creating custom merch, bedazzle them with amazing designs, and be playful and fun without shifting from your brand voice.

Follow trends and challenges

83% of TikTokers have posted a video. TikTok will never run out of new trends you can hop onto. When a trending sound blows up, a new hashtag takes off, or a viral challenge hits the feed – move fast. Join in early and add a clever, on-brand spin that ties back to your business.

5. Start creating without overthinking video quality

TikTok tends to favor videos that feel real and unpolished over highly produced or overly edited media. Users aren’t necessarily looking for flashy formats or hard sells – they respond better to content that feels genuine, relatable, and easygoing.

To stand out on TikTok, focus on how you create high-quality content: with clear storytelling, strong relevance, and visual clarity that keeps viewers watching.

Think simple and authentic, not scripted and commercialized. Bring out your office pet, or offer a duet with a TikTok follower. Being authentic and transparent can help your brand build trust within the TikTok community and connect with users who value originality.

6. Tap into TikTok ads

TikTok offers several ad formats, including In-Feed Ads, TopView, Brand Takeovers, Branded Effects, and Hashtag Challenges. To get started, make sure you’re using a TikTok Business Account, then create a TikTok Ads Manager account, set your budget and goal, and connect your store to track conversions.

Keep your ads fun and engaging – TikTok rewards creative storytellers over hard-selling. If you plan to run ads, focus on content with replay value, a clear hook, and links in captions rather than in the video itself.

Consider running Spark Ads, which let you boost existing organic content while retaining its original engagement metrics.

Planning to start an eCommerce business? Start with Printify!

If you’re going viral – or planning to – Printify makes it easy to ride the wave with zero inventory stress. It’s a smart, scalable way to monetize your TikTok momentum.

Whether or not you already have eCommerce products to sell, you can expand your catalog line-up and start creating trending seasonal merch on the spot with a print-on-demand (POD) business.

No subscription fees and zero inventory
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FAQs

How to use TikTok for Business?

Start by creating a TikTok business account and selecting your business category. Post authentic content, follow trends, and use the Ads Manager to run promotional campaigns. Track engagement through views, comments, and shares.

Can you use TikTok for your business?

Yes. TikTok is a powerful tool for promoting products, building brand awareness, and connecting with your target audience through creative, short-form videos.

Is TikTok for Business free?

Creating a business account on TikTok is free. You’ll only need to pay if you run paid ads.

Is it worth using TikTok for Business?

If your audience is active on TikTok, it can be a valuable platform for driving traffic and sales, especially if you’re selling visually appealing or trendy products.

What is the difference between TikTok and TikTok for Business?

A regular TikTok account is designed for personal use, while a TikTok business account gives you access to analytics, commercial music, and ad tools tailored for brands.

Conclusion

TikTok continues to unlock new opportunities for eCommerce growth through branded content and in-app features. To stand out in a crowded space, keep your content engaging and relatable, and use TikTok’s ad tools to increase visibility.

Start selling today!

Start selling

The post TikTok for Business guide: eCommerce edition (2025) appeared first on Printify.

Shopify store names: How to choose the best one for your business

Janis Lazda — Wed, 07 May 2025 13:12:25 +0000

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Looking for the perfect name for your Shopify store? You’re in the right place.

Your store name isn’t just a label – it’s the first impression you make, the vibe you send out, and a key part of how customers remember you. Crafting a winning name helps your online business stand out from competitors, capture broad attention, and instantly communicate what your brand is all about.

This guide is full of creative brainstorming tips and naming strategies that actually work. Let’s help you land on something that feels right and gets results.

Disclaimer

This post may contain affiliate links, which means we may earn a commission if you make a purchase through those links. This comes at no additional cost to you.

Why your business name matters

Your store’s name tells people what your business is, what it stands for, and why they should care.

Brand identity. Your name sets the tone for your brand’s personality. It attracts customers with shared preferences – modern, quirky, luxurious, sustainable, whatever your vibe.
First impressions. Your store name catches attention, sticks in people’s minds, and establishes trust right from the start.
Credibility and visibility. A suitable name is easy to search online and has a matching domain to improve visibility and professionalism.

What to consider when choosing a Shopify store name

We’ve compiled a checklist of things to keep in mind while brainstorming. They’ll help you come up with a Shopify store name that fits your brand, stands out to the right audience, and improves visibility.

Domain availability

Your Shopify store name should match an available domain so customers can find you easily and remember your site. Pick a relevant domain that’s not already taken and fits your budget.

Check availability: Before choosing a catchy store name, see if you can buy and register a matching domain. Find options directly through Shopify domains.
Stick to .com: While many domain extensions are available, a .com is still the most trusted and widely recognized, making it the best choice for credibility.
Keep it simple: Avoid long, complicated domain names with unnecessary words or hyphens. A short and clear domain is more memorable and less likely to be misspelled.

Uniqueness

Unique and unusual store name ideas help set your business apart in a crowded market. They grab attention, spark curiosity, and make your brand more recognizable. While creativity is key, the name should still align with your target audience and niche.

Avoid overused names: Generic names like “Trendy Fashion” or “Best Beauty” don’t leave a lasting impression. Instead, explore ideas that reflect your brand’s distinct personality.
Consider your target audience: The name should speak your audience’s language. Fashion and clothing store names, quirky lifestyle shop name ideas, and professional business-to-business (B2B) store names all have different tones.
Play with language and style: Combine words, use alliteration, or create new terms that fit your niche. Blend niche-specific terms with unexpected words or tweak spellings to create something fresh.

Branding

Your store name is a core part of your brand identity. It represents your business values and is the foundation of everything your brand is and can be. Your store name should reflect your mission, products, and overall aesthetic, providing consistency across all marketing channels.

Convey brand values: Whether running a cute and crafty store or a professional, luxurious shop, your name should align with your products and business principles.
Prepare for adaptability: A name that works well on packaging, logos, and promotional materials will help establish a cohesive brand presence.
Maintain consistency across platforms: Using a store name that matches your domain and social media handles enhances credibility and brand recognition.

Keeping your store name short

Short, concise names are easier to remember, type, and integrate into branding materials, making them more effective for marketing and Search Engine Optimization (SEO). Good store names for Shopify don’t have to be long. In fact – the shorter, the better.

Make it memorable: The best Shopify store names are simple yet impactful, helping customers instantly remember and recognize your brand.
Secure a strong domain name: Short and sweet names – like mashups, unique word combos, or slight tweaks to real words – are more likely to have an available domain.
Enhance usability: Shorter names fit well on product labels, business cards, and digital ads.

Easy pronunciation

A store name that’s easy to pronounce is better for brand recognition and word-of-mouth marketing. If customers struggle to say it, they’re less likely to remember it or recommend it to others.

Here’s what to consider when generating store names that read and pronounce well:

Avoid complicated words: Difficult-to-pronounce names can confuse customers and reduce memorability. Keep it simple and clear, even when using unfamiliar words.
Steer clear of foreign phrases: Unless your Shopify business specifically targets speakers of a particular language, avoid names that might be difficult for a global audience.
Test it out: Find a name for your business that’s easy to say aloud, ask friends or family to pronounce it, and see if it can flow naturally in a conversation.

International appeal

If you plan to expand your online store to international markets, your store name should work well across different languages and cultures. A name that sounds good in one country might have an unintended meaning elsewhere.

Avoid cultural misunderstandings: Be mindful of words with harmful or inappropriate meanings in other languages.
Think beyond regional trends: While drawing inspiration from trends is okay, a name that’s too localized may limit global appeal.
Keep it neutral: Choose a flexible name that works across different markets.

Your online presence

Your Shopify store name should match your digital footprint – especially your social media handles and domain. Consistency on all platforms makes your brand easier to find.

Check availability across platforms: Search Instagram, Facebook, and Twitter to ensure nobody else is using the name you want.
Be consistent: Using the same name across all platforms strengthens brand recognition and makes it easier for customers to find you.
Think long-term: A name that works on different channels makes future growth and marketing easier.

Scalability

As your Shopify business grows, your store name should remain relevant and adaptable to potential expansions in product categories or geographic reach.

Consider future growth: Even if you start with one product type, pick a name that leaves room to expand into other items later.
Think big: A broad, adaptable name can grow with your business – no need for a rebrand if you decide to branch out into new markets.

Keywords

Including relevant keywords in your Shopify store name to indicate what you sell can improve search engine visibility and attract the right audience.

Boost SEO rankings: A well-optimized name helps customers find you when searching for specific products.
Keep it natural: Don’t force keywords. Integrate them smoothly into your content, product descriptions, and marketing materials.
Use an AI business name generator: Tools like the Shopify business name generator can help you come up with new ideas using a keyword related to your niche.

Tips for creating Shopify store names

Here are some tips for generating the best store names for Shopify.

Brainstorm and test ideas

Not every name will click immediately. After preparing fresh ideas post-brainstorm, write them down, consider how they fit with other branding elements, and test them out with potential customers or friends and family to get feedback.

Ask yourself:

Does this business name fit your brand?
Is it easy to pronounce?
Would it stand out among other Shopify businesses?

Use AI generators to help name your business

Free AI generators are a helpful tool for getting unique ideas based on your input, making testing different branding options quicker and more efficient.

Some of the best artificial intelligence name generators include:

Shopify Business Name Generator. Designed with Shopify sellers in mind, this tool gives you name ideas for eCommerce business based on your prompts.
Squarespace Domain Name Generator. Checks domain status in real time and makes it easy to register a name on the spot.
Oberlo Business Name Generator. Great for those who have a keyword in mind that they want to be included in their business name or that summarizes the vibe they want their name to give off.

Get inspired by examples and competitors

Need a little inspo to get started? Browse online store name examples from existing Shopify brands. Check our lists of the best Shopify store examples for 2025, Shopify store name examples, and the 15 most successful Shopify stores to get some ideas.

Then, look at other top competitors in your shared niche. Study their branding, products, and tone to spot patterns that work and gaps you can fill.

Just don’t copy – use what you find to inspire something original.

How to change your Shopify store name

1. Log in to your Shopify store.

2. Click Settings at the bottom left corner.

It automatically opens your store details page, where you can make all necessary changes.

3. Click Edit in the top right corner of the Profile section and type in your new name.

4. Hit Save in the top right corner to finalize the deal.

Start your Shopify business with Printify

Start selling custom products on Shopify with Printify for fast and easy fulfillment. Never hold inventory or ship orders – just design, sell, and profit.

Our free and beginner-friendly platform has everything you need to list products on Shopify in minutes.

Shopify integration. Create a Shopify store and link it with Printify in a few clicks to easily publish custom products.
Global network. Our Print Providers handle all the printing, packaging, and shipping to your customers worldwide.
Product selection. Our Catalog has over 1,300 products to customize in minutes using our Product Creator.
Dedicated support. Get 24/7 help through our email and live chat support, detailed Help Center, blog, and YouTube channel.

Shopify store name ideas FAQ

How do I choose a Shopify name?

Pick a name for your store that reflects your brand, is easy to remember, and appeals to your target market. Get inspiration from competitors, Shopify’s store name generator, and feedback from friends, family, and potential customers.

What are good dropshipping store names?

Good dropshipping store names are unique to your brand identity, niche-relevant, and easy to remember. Keep it short, catchy, and memorable.

How do I make my Shopify store famous?

Increase your store’s visibility with SEO, social media marketing, influencer partnerships, and compelling branding. Engaging content and targeted ads help attract potential customers.

How do I choose a retail store name?

Consider your niche, target audience, and brand identity. A good retail store name should be clear, relevant, and scalable as your business grows.

Summary

Shopify store names shape your brand’s identity and customers’ views of your business.

When choosing a name for your store that stands out and supports long-term success, remember to:

Check for trademarks to avoid legal issues.
Use a name generator to explore creative and available name and domain options.
Research competitors to ensure originality and relevance.
Consider scalability and global appeal for future growth.

Brainstorm relevant store name ideas for Shopify and follow our expert tips for crafting a name your audience will love.

Make it your way!

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The post Shopify store names: How to choose the best one for your business appeared first on Printify.

How to take product photos: A complete guide

Janis Lazda — Thu, 03 Apr 2025 11:54:41 +0000

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Learn how to take product photos that build trust, enhance your brand image, and drive conversions. Whether you’re a print-on-demand seller or managing an eCommerce business, good product photography can make all the difference.

We’ll show you how to shoot product photos with natural and artificial light, adjust camera settings, and edit like a pro – no studio or professional photographer needed.

From improving image quality to optimizing for SEO and load speed, learn how to create product photos that don’t just look good – but help your store perform better.

Disclaimer

This post may contain affiliate links, which means we may earn a commission if you make a purchase through those links. This comes at no additional cost to you.

What tools do you need to take good product pictures from home?

Good product photography is about knowing how to use what you’ve got. A solid setup with the right lighting, backdrops, and digital camera or smartphone settings will take your product photos from average to pro without spending a fortune.

You don’t need a professional photographer, expensive gear, or a fancy studio. A few DIY hacks and free photo editing software can get the job done.

Camera

Don’t have a top-tier DSLR for professional photography? No problem.

A smartphone camera or a simple point-and-shoot will work just fine. That said, if you’re looking to up your game, a DSLR or mirrorless camera gives you:

Sharper details for those crisp, zoomed-in close-up shots.
Better control over depth of field and lighting.
Multiple lens options (wide-angle lenses work great for some products).

But remember, gear won’t save a bad product photography setup. Your lighting, background, and angles matter just as much.

Tripod

Want sharp, professional-looking product photography? Stop holding the camera.

A tripod keeps your shots steady, maintains consistency across multiple images, and lets you adjust angles without shaky hands ruining your shot. Even a cheap $30 tripod from Amazon will do the trick.

Lighting

Lighting plays a crucial role in your product photos. Too dark? Details disappear. Too bright? Colors get washed out. The key is finding the right balance to make your product shine.

You have two main options – natural light (free but unpredictable) and artificial light (controlled but requires setup). Both have pros and cons, and the best choice depends on your product, camera, setting, and budget.

Natural lighting

Natural light is free and universally flattering, making it perfect for lifestyle shots, clothing, and accessories. It creates a warm, inviting look that connects with customers.

Here’s where natural light shines:

Soft ambient light shots – Perfect for capturing details and textures, requiring minimal edits.
Outdoor shots with scenic backgrounds – Ideal for eco-friendly products or nature-inspired designs for an authentic feel.
Photos with a person wearing or holding the product – Adds relatability and context.
Thematic photos that tell a brand story – Think cozy coffee cups by a window or a tote bag on a city street.

How to get the best natural light for product photography?

Time it right – Midday often casts harsh shadows, so aim for early morning or golden hour in the late afternoon.
Use indirect sunlight – Direct sun can create glare. Position your setup in the shade or indoors near a large window.
DIY light diffusion – If the sunlight is too strong, tape thin white sheets, parchment paper, or a sheer curtain over your window for a softer glow.
Consider a white backdrop – A white wall, large sheet of paper, or poster board can help reflect light evenly back onto your product.

Artificial lighting

If you can’t rely on daylight or need consistent lighting for multiple shoots, artificial lighting is the way to go. It works anytime, anywhere, and eliminates color inconsistencies caused by shifting natural light.

Here are the best artificial lighting options for product photography:

Softbox light kits – These mimic daylight, create soft shadows, and prevent glare. Softboxes on each side of your product will provide even lighting.
LED panel lights – Adjustable brightness and color temperatures let you match the lighting to your brand’s aesthetic.
Ring lights – Best for small products, jewelry, or beauty items, providing a clean, even glow without intense shadows.
White foam boards – Bounce light back onto the product to reduce harsh shadows and keep details sharp.
Clip-on desk lamps with daylight bulbs – A budget-friendly hack for smaller product shoots.

How to set up artificial lighting for product photography?

Position your key light – This is your main light source, typically placed 45 degrees to the left or right of the product.
Add a fill light or reflector – This helps soften shadows. If you don’t have a second light, use a foam board or white poster board to bounce the light back.
Use a light tent – Also known as a lightbox, this encases the product in soft, even light. You can buy one or DIY it with a plastic storage bin lined with white fabric.

Worksurface

A wobbly table equals blurry photos. You need a stable, spacious surface that keeps your products steady and gives you room to experiment with angles.

No fancy setup? No problem. Here are some alternatives:

Folding table – Affordable, portable, and easy to adjust.
Desk or countertop – Works if it’s clean, flat, and sturdy.
DIY fix – Push a chair against a wall and cover it with a sheet for a quick, makeshift setup.
Photo shooting table – If you’re serious about successful product photography, a dedicated photo table with a built-in backdrop is worth considering.

White backdrop

A crisp, white background eliminates distractions, enhances product focus, and simplifies editing. A plain wall might seem like a shortcut, but even the best-painted surfaces show shadows, uneven tones, and textures that can ruin your shots.

Best backdrop options:

Seamless white paper roll – The gold standard for clean, pro-level shots. It’s cheap, smooth, and easy to replace.
Vinyl backdrops – Durable and wipeable, they’re great for food, cosmetics, or anything messy.
DIY poster board or craft paper – Budget-friendly but flimsy. Expect creases and wear and tear.
Photography lightbox – An all-in-one setup that handles lighting and background in one go.
Product photo stand – If you want stability without the hassle, this is a go-to.

Whatever method you choose, a distraction-free background makes your product pop and gives your store a polished look.

How to take good product photos in 8 steps

Now that you’ve got the vision and tools – let’s get down to business.

Successful product photography requires more than just a camera and a subject. From settings to angles, here’s how to create high-quality shots that showcase your products in the best light.

1. Set up a product

Think about the types of product photography you need. Different product shots serve different purposes, so set up accordingly:

White background product shots – Clean and professional, these make your product stand out and are essential for product listings.
Lifestyle shots – Show the product in real life to help customers imagine using it. Add models, props, or staged environments.
Close-up shots – Focus on textures, materials, or intricate design details to highlight key features.
Group shots – Ideal for product images that include bundles, variations, or collections.
Packaging shots – Customers want to see what they’re getting, so showcase the final product, including branded packaging.
Reference shots – Place your product next to familiar objects to provide a sense of scale.

If you’re shooting print-on-demand apparel, make sure it looks crisp and polished:

Steam or iron shirts before photographing to eliminate wrinkles.
Stuff fabric with thin cardboard or tissue for a structured look.
Use mannequins, hangers, or flat lays to give shape.

For white background photos, position your product in the center, leaving enough space around it for cropping and shooting different angles. Even with a minimalist backdrop, you can use subtle props or textures to create a premium look.

2. Set up a background

Your product photography setup plays a huge role in the final look of your product images. Get this right, and you’ll instantly improve the quality without needing much editing.

Use natural light strategically – Position your work surface near a large window to take advantage of soft ambient light. Use a thin curtain or sheer fabric to diffuse or add more natural light.

Stabilize your backdrop – If you’re using a white background, secure it properly:

Clamp a paper roll to the backrest of a chair for a quick DIY setup.
Tape it against a wall, making sure the edges are straight and level.
Use a photo studio backdrop stand for a more professional setup.

Optimize your light tent setup – If using this approach, line the back wall with white material and trim the backdrop to fit perfectly, preventing visible seams.

3. Adjust the lightning

A well-lit setup makes all the difference in product photography, resulting in high-quality photos that accurately showcase your items.

Whether you’re doing a lifestyle photo or a white background product shot, here’s how to optimize your lighting setup for a stunning final result.

Natural lighting

Experiment with angles (45-90 degrees from the window) to soften shadows and improve image quality.
Turn off house lights to prevent mixed-color contamination that could distort your product images.
Watch for ambient changes. Shifting sunlight, electronic screens, or streetlights can impact your final shot.
For outdoor shots, find an open space without obstructions. Shoot before midday for the best clarity and softer light, but be mindful of unpredictable weather.

Artificial lighting

Use two light sources – one as the primary light source, the other as fill lighting to minimize dark areas.
Add white foam boards or a reflector card to diffuse light evenly across the product.
If using a light tent, adjust the light intensity to prevent overexposure and maintain color accuracy.
Record your setup for reference. Getting the perfect angles and light balance takes trial and error, but a consistent setup will speed up future shoots.

4. Use a tripod and adjust the camera

A solid camera setup separates amateur shots from professional-looking product photos. A shaky hand can ruin the sharpness of your product images, so let’s eliminate the guesswork.

Set it and forget it

Place your tripod directly in front of the product, adjusting the height and distance until the entire frame looks balanced.
Attach your camera or smartphone securely – you don’t want a sudden tilt ruining your perfect composition.
Make sure the legs are level – a lopsided shot can throw off the whole visual perspective.

Frame it like a pro

Leave some space around the product for easy cropping during editing.
Play with different camera angles to highlight the product’s best features. A simple shift can make an item look sleek, cheap, or high-end.

Angles that sell

Eye-level shots – A straight-on, direct view that works for almost anything.
Low-angle shots – Looking up to add dominance and presence to the product.
High-angle shots – Facing down for a compact, stylish aesthetic.
Bird’s-eye shots – Great for flat-lay photography.

Quick tip

Take it up a notch and try a 360-degree product shot by slightly rotating the item and capturing it from multiple angles. This creates a seamless effect that makes your online store stand out.

5. Choose the right settings

If you want high-quality product photos, your camera settings need to be on point.

Whether you’re using a DSLR, mirrorless camera, or smartphone, tweaking a few settings will sharpen your images, reduce noise, and enhance colors.

Here’s what you should be looking out for:

Optimize your storage space – Nothing’s worse than running out of memory mid-shoot. Leave enough space for plenty of high-resolution images.
Enable scene view grid lines – These help you frame the product properly and keep it centered and aligned.
Turn off flash and color filter settings – Your lighting setup will do the work. Artificial flash can create shadows and overexposure.
Use the highest-quality image setting – Shoot in RAW or your camera’s highest JPG setting to capture maximum detail.
Set white balance to auto – This works well when using a white background, but you can tweak it manually for dynamic lifestyle shots.
Keep ISO as low as possible – This limits grain for a clean, sharp image.
Use optical zoom – Digital zoom can distort quality, while optical zoom keeps the clarity intact.
Use manual exposure – It lets you control the brightness and contrast better than auto settings. If you’re unsure, use Aperture Priority mode to adjust the depth of field.

Quick tip

After taking a few test shots, display them on a larger screen to check details, sharpness, and color accuracy. The small camera preview might miss unwanted grain, uneven lighting, or white balance issues that need adjusting.

6. Take multiple images of your product

Don’t settle for just one photo. Capture various angles and compositions to give customers a complete view of your product.

Start with a clean, well-lit still shot, then experiment with close-ups, overhead shots, and side perspectives.
Fine-tune your lighting and focus as you shoot to highlight key features and avoid harsh shadows.
Check composition and framing to maintain straight, balanced shots with no awkward cropping.
Upload images to a computer for a proper quality check – small camera screens won’t reveal imperfections.

7. Edit the pictures

A great photo can become a stunning product image with the right edits.

Since first impressions are everything in eCommerce, now’s the time to refine, enhance, and perfect.

Upload your pictures – Choose your preferred photo editing software, like Lightroom or Adobe Photoshop.
Fix white balance – Your backdrop should be crisp and clean, but not artificially stark. Keep some subtle shadows to add depth.
Tweak brightness, contrast, and sharpness – Be careful not to overdo it. Customers expect real-life accuracy, not over-processed perfection.
Remove distractions – Dust spots, stray fibers, or uneven edges can make your product photo look unprofessional.

Quick tip

Want to outsource editing? Professional retouching services like Pixelz or Fiverr freelancers can handle it for a few dollars per image – letting you focus on growing your store.

8. Optimize pictures for your online store

Beyond high-quality product photography, make sure your images are ready for web use. The goal of image optimization is to maintain quality while reducing the file size.

One of the biggest factors is loading speed. Large images slow down websites, hurting both the user experience and SEO rankings.

Find the right image dimensions

Before resizing, determine the exact image container size your website uses:

Inspect the web page – Right-click anywhere on your site and select Inspect to open the HTML source code.
Locate the container – In the layout tab, hover over image elements until the pixel dimensions appear.
Take note of the size – This helps your images fit perfectly without distortion or unnecessary cropping.

Resize and compress your images

To match your container size:

Use built-in tools like Mac Preview or Windows Photos, or opt for online image editing software.
Choose pixels for the dimensions.
Enable scale proportionally to maintain the aspect ratio.

Here’s how it looks in Mac Preview:

You can stick with the precise size or take the pixel ratio up to 1.5 for a sharper display on high-resolution screens. Save the image as a JPEG at 100% quality.

After resizing, compress your images to reduce the file size without sacrificing image quality. Photoshop and online tools like TinyPNG or Squoosh can help.

Final check

Resize each product image individually to avoid distortions and cropping issues, even if they feature the same product. Then, review these points before publishing:

Preview the image on your website.
Adjust if necessary and make sure all key elements and features are visible.
Test load speed to confirm your website’s user-friendliness.

With these strategies, your eCommerce store will deliver fast, high-quality product images that drive customer engagement and conversions.

Quick tip

See our guides on optimal Shopify image sizes and Etsy listing photo sizes.

How to take product photos with your phone: Pro tips

Phone cameras have come a long way – some even rival professional gear, making them perfect for capturing high-quality product photos without an expensive setup.

The average smartphone today boasts around 50 megapixels, meaning you can achieve crisp, detailed product shots with the right settings and lighting.

Follow these steps to capture high-quality images on your phone:

Use the back camera – It offers a higher resolution and better image processing than the selfie camera.
Choose the right aspect ratio – A 3:4 aspect ratio is ideal for online stores and maintaining photo quality during editing.
Turn off flash – Built-in phone flashes create harsh shadows and uneven lighting, making products look unprofessional.
Adjust white balance – If your phone allows it, change this setting to match the lighting conditions.
Optimize exposure – Tap on the product to focus the camera and adjust the brightness accordingly.
Lock focus – Press and hold on your product to get sharp details and prevent blurring.
Keep your lens clean – Not even the best camera is safe from blurry, low-quality images due to smudging.

With these tips, you can achieve professional-looking product photos anytime, anywhere.

3 Best apps for editing product images

Your smartphone is all you need to edit product images like a pro.

Whether you’re enhancing brightness, adjusting contrast, or fine-tuning colors, here are three top-rated editing apps – all free and available on both Android and iOS.

1. Adobe Express

Formerly known as Photoshop Express, this app brings powerful editing tools to your fingertips. Adjust brightness, contrast, exposure, and hue, remove unwanted objects, and apply professional-looking filters without sacrificing quality.

It’s perfect for quick edits that make your product photos pop and ready for an online store.

2. Lightroom

If you’re serious about product photography, Adobe Lightroom is the gold standard. This photo editing powerhouse lets you fine-tune colors, balance lighting, and apply custom presets.

Its AI-powered tools help with automatic adjustments, making it ideal for achieving high-quality product photos. Plus, it syncs seamlessly with Lightroom’s desktop version for consistent brand visuals across all platforms.

3. VSCO

Best known for its trendy filters, VSCO is great for enhancing product images with subtle edits. It offers precise controls for color grading, sharpness, and texture, helping you achieve a polished, aesthetic look.

If you’re selling on social media or an online store, VSCO is a popular and beginner-friendly option to help your product photography stand out.

Quick tip

Use a combination of these photo editing apps to get the best results – Lightroom for deep color correction, Adobe Express for quick edits, and VSCO for finishing touches.

How can good product pictures increase conversions?

Shoppers want to see exactly what they’re getting before they buy.

Clear, appealing photos build trust, set accurate expectations, and make your brand look more professional. Great images don’t just show products – they help sell them.

Enhance your store’s reach and traffic

Great product photography isn’t just for your website – it improves SEO and engagement on social media, ads, and marketplaces.

A/B tests show that larger, high-quality photos lead to higher click-through rates and more sales. Search engines also favor original product images, increasing your store’s visibility.

Provide a better shopping experience

Customers want a 360-degree view before committing to a purchase. Including different angles, close-ups, and lifestyle shots helps highlight key product features to convert buyers.

Different types of eCommerce photography like studio shots, white background images, and in-context lifestyle photos create a more immersive shopping experience.

Improve brand perception and professionalism

Your brand image relies on consistent, well-styled product photos. A sleek backdrop, good lighting, and high-quality editing help establish credibility and differentiate you from competitors.

Using a mix of signature lifestyle shots and standard product images builds a recognizable brand identity.

Encourage faster decision-making

People process visuals faster than text, and compelling images hold attention longer. The first few seconds are critical – if your images don’t immediately engage potential buyers, they’ll bounce off the page.

Strong product photography hooks visitors, while detailed product descriptions reinforce the purchase decision.

Using different types of product photography strategically – with optimized images, different angles, and clear product details – improves customer trust and ultimately drives more conversions.

Examples of creative product photography

Creative product photography tells a story. With smart framing and thoughtful props, you can highlight your brand’s personality and connect with shoppers on a deeper level.

You don’t need to be a professional photographer to get creative. AI-powered tools like Adobe Sensei, Canva’s Magic Resize, or smartphone-based AI features can help balance framing, adjust lighting, and suggest creative angles in real time.

Need some inspiration? Try these techniques:

Dynamic poses or angles – Skip the standard eye-level shots. Play with depth, framing, and perspective to add energy.

Macro shots – Zoom in on textures and details for bold, high-impact visuals.
Styled setups – Use props, color themes, or AI-generated backgrounds to build scenes that reflect your brand.

Hanging shots – Capture your product mid-air for a cinematic, in-motion feel.

AI isn’t just about automation – it’s a creativity amplifier. Whether you’re a beginner or a seasoned pro, AI can take your product photography to the next level, giving your online storefront an instant upgrade.

FAQ

How can I take product photos at home?

For DIY product photos, all you need is a smartphone camera, a tripod, and a well-lit surface near a large window.

Start taking photos by placing your product in front of a white backdrop and adjusting your lighting to reduce intense shadows. Set your camera to the highest quality with a high focal ratio, white balance, and low shutter speed.

Take multiple photos and upload them to editing software. Adjust the contrast, hue, and saturation until you’re satisfied with the final result.

How do you photograph product photos for an online store?

For catalog photos, use a white backdrop for a polished, distraction-free look. Clean, high-quality images that highlight specific product features are crucial for driving purchases.

While you can use natural or artificial light, we recommend shooting near a window for a soft, diffused glow. For artificial lighting, use reflective boards or a softbox to reduce glare and harsh shadows.

After editing, resize your photos to fit the website layout. Match the dimensions of your store’s image containers, and compress the image file sizes to improve your shop’s loading speed.

How to take professional product photos?

Start with a good smartphone or camera, a tripod for stability, and a basic lighting kit – like two softboxes and foam boards or a light tent. Create a seamless white background using a cloth sheet, paper, or poster board.

Set up your photo studio, adjust the camera settings, and take multiple photos from different angles highlighting key product features. Then, edit the contrast, hue, and saturation using image editing apps like Lightroom or Photoshop.

How to take product photos with an iPhone

Your iPhone camera can rival professional product photography – if you know how to use it right. Here’s how to get the most out of it:

If your iPhone version supports it, shoot in ProRAW for greater control over color, exposure, and detail in post-production.
For small products, Portrait Mode creates a soft background blur, making your item stand out.
Avoid camera shake by using a Bluetooth shutter button or your Apple Watch to snap photos hands-free.
Experiment with Live Photos and Burst Mode. Capture subtle variations and pick the sharpest frame. This is great for action shots in lifestyle photography.
Experiment with exposure control. In your camera app, tap and slide up or down to manually adjust the brightness.
If your iPhone has multiple lenses, use ultra-wide for dynamic angles, telephoto for detailed close-ups, and the standard lens for balanced, distortion-free shots.

These tricks turn your iPhone camera into a fast and flexible product photography tool.

Snap, edit, and profit from amazing product photos

In a world where visuals rule, standout product photos aren’t optional – they’re essential. Great images build trust and drive sales.

Let’s recap the steps on how to take the best product photos:

Set up a product
Prepare a clean background
Adjust the lighting
Use a tripod
Choose the right settings
Take multiple product images
Start the editing process
Optimize pictures for your online store

Product photos are as much a visual aid as a branding opportunity. With the right setup and a little creativity, your home can become a pro-level studio. Lights on, camera ready – let the sales begin.

Make it your way!

Start selling

The post How to take product photos: A complete guide appeared first on Printify.

How to make money with streaming: Top 9 ideas (2025)

Andris Mucenieks — Fri, 14 Mar 2025 09:08:00 +0000

Go viral with custom merch

Start selling

Want to learn how to make money streaming?

Whether you’re on Twitch, YouTube, or Facebook Live, we’ll share nine strategies for generating revenue from live streaming.

Explore various tools and methods, such as ads, exclusive content, and merch sales, to start turning your passion for video streaming into a thriving income source.

Key takeaways

You can start monetizing live broadcasts with a small audience, but diversifying your income through merchandise sales, affiliate marketing, and donations is vital for sustainable growth.
Shoppable live streaming offers a unique way to integrate product sales directly into your stream, engaging viewers while increasing revenue.
Attract sponsorships with a consistent and sizeable viewership, and choose partners that align with your content and your audience’s interests.
Ads offer supplementary income, ranging from $1 to $10 per 1,000 views, but use it sparingly to avoid disrupting the viewer experience.
Use platforms like Patreon and pay-per-view content to monetize exclusive material and combine it with other methods for a reliable income stream.

Choose the best streaming and monetization platform

First, you need to find the best live-streaming platform that fits your needs and niche.

Here are some of the most popular channels to make money, each offering unique monetization opportunities:

Twitch

Twitch is one of the most popular live-streaming platforms in the gaming and entertainment space. Twitch streamers can earn money through subscriptions, ads, sponsorships, affiliate marketing, and donations.

Monetize live streams with Twitch Partners and Affiliate programs, which provide revenue sharing on ads and subscriptions. Successful streamers can make anywhere from $1.29 to $2.14 per 1,000 views from ads.

YouTube Live

YouTube is another major platform for streamers, offering monetization through ads, channel memberships, Super Chats, and merchandise shelves.

YouTube’s Partner Program helps streamers earn through ads in their live streams and videos. A popular YouTube channel can make between $2 to $3 per 1,000 views.

Facebook

Besides streaming on Facebook itself, the platform has Facebook Gaming. Earn while playing games and make money through Stars (a virtual currency), subscriptions, and ads.

Facebook supports pre-roll and mid-roll ads in recorded content and also offers live-stream shopping. Revenue from Facebook ads typically falls between $1 to $10 per 1,000 views.

Patreon

While not a traditional streaming platform, Patreon is popular among streamers for letting subscribers access exclusive content in exchange for monthly fees.

Set up different membership tiers and provide behind-the-scenes content, coaching, or invite-only streams. It’s a great way to complement income from other platforms.

DLive

Known for its decentralized blockchain-based system, DLive lets streamers earn LINO points – exchangeable for real currency.

DLive doesn’t take a cut from streamers’ revenue, making it appealing for those looking to maximize profits.

Trovo

Trovo is an emerging live-streaming platform that focuses on community engagement. Streamers can earn through Gems (the platform’s currency), subscriptions, and ads.

The platform’s Trovo 500 Program rewards top streamers with bonuses based on hours watched.

TikTok Live

Although known for short-form videos, TikTok has live video streaming. Content creators can earn through virtual gifts, live shopping, and ads.

Now that you have your platform options figured out, it’s time to look at nine fun ways to generate revenue with streaming.

1. Create and sell branded products

Looking for an excellent way how to make money live streaming? Consider selling branded merchandise.

By showcasing your products in real time, you offer viewers a convenient, engaging way to support your work. This turns your community’s enthusiasm into steady revenue and reinforces your brand identity.

Try selling products such as:

Merchandise. Monetizing physical brand merch can increase your passive income. Sell branded apparel and accessories like t-shirts, mugs, and stickers.
Digital products and downloadables. Gaming overlays, chat emotes, and custom screen backgrounds are easy to distribute and have little to no production costs.
Books and courses. Consider making eBooks, tutorials, downloadable guides, or webinars. Depending on your expertise, teach viewers anything from how to improve their gaming skills to building a personal brand.

Pro tip

Print on Demand is a great eCommerce business model for content creators to sell merch without the hassle of logistics and manufacturing.

Try Printify and choose from over 1,300 products to customize your fan merch. Sell them on your live streams and online store while we handle printing and shipping – you keep 100% of the profits.

Start selling today!

Start selling

2. Monetize streaming with ads

Ads serve two purposes for streamers – to increase visibility and provide a reliable income stream.

Expand your reach

Running targeted ads on live-streaming platforms like YouTube, Twitch, or Facebook helps attract new viewers.

Use display and overlay ads, small banners, or pre-roll ads to promote your streams. Choose ad placements that will increase your exposure to viewers likely to engage with your content.

Explore various ad types

Streamers with a steady viewership can monetize their live content by integrating different types of ads into live streams:

Display and overlay ads: Small banners that appear while the stream continues.
Pre-roll ads: Videos that run before viewers start watching a stream.
Mid-roll ads: Ads during the stream that pause the content.
Baked-in ads: Direct mentions or product placements within the stream.
Post-roll ads: Ads that play at the end of a stream.
Product ads via widgets: Tools like Twitch widgets let viewers buy products directly.
Interactive ads: Engaging ads such as polls or mini-games during the stream.

Ad revenue generally ranges around $3.50 per 1,000 views, depending on the platform and engagement. Use ads strategically to avoid interrupting the viewer experience.

3. Collect tips and donations

This remains the simplest way for newcomers to make money from streaming.

Platforms like Twitch, YouTube Gaming, and Facebook allow users to set up donation links or custom panels for tips. You can also use third-party services like Streamlabs to make tipping smoother for viewers.

Build engagement by rewarding donors with shout-outs, special tags, or exclusive content. Platforms now enhance donations with visual elements like chat stickers and badges, making tipping more interactive.

Use the integrated payment interface on your live-streaming platform or link your PayPal or Buy Me a Coffee account in the stream description.

New streamers can earn $50 to $200 per month from occasional donations. Earnings vary based on viewer retention and activity.

4. Affiliate marketing

To earn money streaming through affiliate marketing, content creators partner with businesses to promote products or services via affiliate links.

Share these links through in-stream ads, content descriptions, or social media and earn a commission – typically between 5% to 30% – on every sale. Commissions vary depending on the product category and affiliate program.

Experienced streamers affiliated with the Twitch Partners program can reportedly earn between $3,000 and $5,000 monthly if they stream around 40 hours weekly.

Choose brand partnerships that align with your niche to help your promotions feel genuine, enhance engagement, and maintain your audience’s trust. For example, using a product or wearing custom apparel while streaming is a simple, effective method.

Try affiliate marketing with Printify

Check out the Printify Affiliate program to unlock a 12-month partnership and earn 5% from every referral sale.

Our affiliates make an average of $1,000 per month and enjoy monthly payouts, a 90-day cookie life, and limitless earnings.

5. Patreon pledges

Explore how to make money as a streamer with Patreon. Many YouTube content creators leverage viewer loyalty as a path to making money while live streaming.

When launching a Patreon page, invite viewers to make a monthly pledge that awards access to premium content and backstage discussions.

Create different payment tiers that increase in value to encourage higher contributions. Tiers can range from:

Early access to drafts and pre-release video content.
Publishing the patron’s name in the credits of a live stream.
Exclusive live-streaming content.
Official merchandise.
Access to private chat communities on Discord.
Digital products such as guides or coaching.

Patreon pledges offer a straightforward way of making extra money if you have an existing viewer base. All you need to do is set up a Patreon page, decide on the tier benefits, and promote it in your live streams.

6. Set up a paid subscription

Enabling YouTube channel memberships or Twitch streamer subscribers is an additional way to make money with live streaming. Fans make direct contributions to support their favorite live streamer.

Offering monthly subscriptions to fans is a great way for them to access pre-recorded videos and exclusive live-streaming sessions. You can also offer private chat communities.

On platforms like Twitch, subscriptions typically start at $4.99 per month, with streamers receiving about 50% of that. YouTube and Facebook offer similar paid membership systems, with Google typically taking a 30% cut.

7. Develop pay-per-view content

Creating pay-per-view (PPV) content is a great way to generate income. It lets streamers charge a one-time fee for access to live events, tutorials, or behind-the-scenes material.

Promoting limited-time offers or VIP access can further increase demand and maximize earnings.

This model works well for special streams, exclusive gaming sessions, or content that goes beyond your usual offering.

Platforms like Uscreen, Muvi, and VPlayed specialize in PPV setups, allowing creators to keep 100% of their revenue after fees, with flexible pricing and high scalability.

8. Sponsors and brand deals

Integrating sponsored content into your live streams is a significant step toward profitability for any content creator. Sponsors typically pay for mentions, product introductions, reviews, or themed visuals during your stream.

Small YouTube creators (1,000 – 10,000 subscribers), for example, can earn from $50 to $30 per sponsored video, depending on engagement and audience demographics.

To attract sponsors, streamers need consistent viewership – often in the thousands. Sponsorships can be lucrative but also challenging, as poor alignment between a sponsor and your content can disrupt viewer engagement.

Keep in mind that sponsorship terms vary widely, so scoring a long-term brand deal depends on your traffic and content’s appeal to the sponsor’s target market.

9. Offer coaching to others

Experienced streamers can turn their expertise into a profitable coaching service. Whether offering one-on-one mentoring or group workshops, you can guide aspiring streamers through skills like streaming setup, audience engagement, and platform optimization.

For example, charge from $95 per hour for personalized coaching sessions. Let’s say you specialize in gaming – offering guidance on how to make money streaming video games could command a higher rate.

Alternatively, group workshops on topics like content production and branding can pull higher amounts per session, especially if they target a highly engaged audience.

Start by creating a dedicated coaching page on your personal website or use platforms like Patreon to manage subscriptions. Share teasers to attract clients and show people what they can expect.

You can even include testimonials or success stories. The key is consistency – advertising your services during streams builds awareness and credibility.

Make it your way!

Start selling

Use Printify to sell your branded products

Creating content and monetizing streaming takes time and may initially require some investment.

To avoid spending money rather than making it, explore risk-free methods like selling print-on-demand merchandise. Start making money quickly without upfront investment.

Use Printify to create custom products with your signature imagery, memorable phrases, and inside references that resonate with your community. Turn loyal fans into proud ambassadors of your streaming channel.

1. Register

Create a free Printify account to access our features.

2. Select a product

Check out our Product Catalog of over 1,300 items and find merch your streaming audience will love.

3. Apply your designs

Design unique products using our beginner-friendly Product Creator.

4. Set up product information

Add tags, photos, product descriptions, and product prices that maximize your profits.

5. Connect a store

Integrate your account to an eCommerce sales channel.

6. Start selling

Promote your merchandise on live streams while our printing network prints, packages, and ships your products worldwide.

FAQ

How much money does a streamer make?

Revenue from streaming and live videos depends on your monetization method and the number of viewers. Through subscriptions alone, some live streamers can earn from $2,000 monthly.

A successful live streamer can make good money and earn around $2,000 more per month through merch sales.

How to make money from live streaming

There are several ways to make money with live streaming. Viewer monetization includes creating branded merchandise, receiving donations and tips, setting up paid subscriptions, and creating monthly pledges via platforms like Patreon.

Partnership monetization includes promoting an affiliate link, running ads in your video content, and scoring sponsorships or brand deals. We recommend combining multiple methods in your live streams.

What is the best streaming platform to make money?

Start getting paid to stream on platforms like Twitch and YouTube Live – the former is more popular for streaming but the latter has more viewers. Other streaming platforms, including DLive, UStream, Facebook Live, and Mixer, are gaining popularity.

Before deciding where to live stream, consider whether the platform matches your niche, has a large audience, and offers sufficient monetization opportunities to earn money.

To summarize

Now that you know how to make money live streaming, leverage the endless possibilities to build a live-streaming career and earn a sustainable income.

Try methods like affiliate marketing, collecting donations, sponsorships, paid subscriptions, ads, and Patreon to live stream and earn money.

Expand your income stream and leverage live shopping by selling branded merchandise with Printify. Connect with your streaming audience and build an even stronger community with custom products.

Make it your way!

Start selling

The post How to make money with streaming: Top 9 ideas (2025) appeared first on Printify.

How to get more views on eBay in 2025: 14 Practical tips for eBay sellers

Leon Walker — Thu, 06 Mar 2025 05:57:00 +0000

Your business, your way – sell with Printify

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eBay remains one of the top online shopping platforms, boasting 132 million active buyers globally. Capturing even a small fraction of this vast audience can help skyrocket your business.

In this article, you’ll discover how to get more views on eBay with proven strategies like using SEO, creating standout listings, adding high-quality photos, and writing compelling product descriptions.

Disclaimer

This post may contain affiliate links, which means we may earn a commission if you make a purchase through those links. This comes at no additional cost to you.

Key takeaways

Optimize for Cassini search engine. Use relevant keywords in your titles and descriptions to improve your listing’s ranking in eBay’s search results. Categorize products correctly and make sure listings are mobile-friendly.
High-quality visuals. Invest in clear, high-resolution images that accurately showcase your products. Attractive visuals grab attention and increase click-through rates.
Leverage eBay Promoted Listings. Use these campaigns to enhance product visibility and reach more potential buyers.
Maintain a strong seller reputation. Provide excellent customer service, create accurate listings, and offer competitive pricing to maintain a high seller rating, improving your visibility and trustworthiness.
Engage in social media marketing. Promote your eBay listings on social platforms to drive additional traffic and gain exposure beyond the eBay marketplace.

Cassini and eBay listings: What every eBay seller should know

Like other search engines, Cassini helps users quickly find what they’re looking for. It’s eBay’s custom search engine, designed to match buyers with the most relevant listings.

While eBay hasn’t released documentation on how it calculates search results, it offers a few fundamental principles:

Data-driven. eBay uses information like seller performance, listing data, return policies, and buyer preferences as parameters.
Value-driven. The core values of the Cassini search engine are relevance, value, trust, and convenience.
Buyer-oriented. Cassini focuses on potential customers by providing results that will most likely end in sales.

With that in mind, here are a few things that can harm your ranking when optimizing for Cassini:

Incomplete listings. Cassini uses listing data like the item description, condition, and specifics to rank results.
Low-quality images. Large, clear, and appealing photos lower the chance of customers ignoring your listings.
Poor customer service. Sellers consistently providing excellent customer service will have more visibility. If other sellers offer the same product, trust and reputation set you apart.
Irrelevant categories. Don’t use the wrong category just because it’s more popular. You’ll get fewer sales because more buyers may have difficulty getting relevant results.
Keyword stuffing. Avoid using unrelated keywords to show up on as many searches as possible. eBay rewards relevancy, so keep it focused and beneficial for buyers.

Where to find eBay page views

You get a page view each time a potential buyer lands on your listing. To learn how to get more eBay views, start by tracking your listings’ performance.

This data shows what works and what doesn’t, helping you make improvements for better results over time.

Find the page views of your eBay listing by navigating to these sections:

My eBay, Seller Hub, and Active and Unsold pages in the eBay app.
On the Listings page in both the eBay app and website.

On the Seller Hub Performance tab to review your page traffic.
In your Promoted Listings campaigns on your Advertising dashboard under Marketing. Here, it’s called Clicks, not page views.

In most cases, clicking on the page view number shows a traffic history report. This provides insights into your page views over time, which is useful for identifying trends and optimizing listings.

How to increase visibility on eBay

When your products get lost in search results, you miss out on potential buyers – meaning fewer chances of making sales.

If you’re wondering, “How do I get more views on eBay?”, the answer is to start with eBay SEO. In the following sections, we’ll show you how to increase views on eBay by meeting its search criteria, leading to better visibility and more sales.

1. Optimize your eBay listings for keywords

eBay’s mission is to provide the best online shopping experience, helping buyers quickly find what they’re looking for. This means keywords play a crucial role when selling on eBay.

Start by doing keyword research. Enter terms relevant to your product selection and check the results. Find the top-rated sellers on the first page and take note of the essential keywords they use. Then, incorporate the phrases in these areas of your own store:

Page and listing titles
Product descriptions
Categories
Meta tags
Image alt tags

At the same time, leverage tools such as Google Trends, Ahrefs, or Semrush to find trending keywords and search terms.

A good rule of thumb for eBay SEO is to use the most searched-for keywords first, naturally embedding them into your listings without overusing them.

As per eBay’s guidelines on optimizing listings, product descriptions should be around 200 words, with important keyword phrases making up 5-7%. So in 200 words of text, use your keywords 10-14 times.

2. Write a good title and description

The best listings are short, clear, and precise. Do competitive research and explore their listings for inspiration, noting ones that rank on the first page.

In addition, familiarize yourself with eBay’s guide on writing a good title and description to increase the chances of buyers finding your products.

3. Select suitable categories

While categories are not the first means of navigation, they’re a crucial secondary filter to make the search result more relevant.

Select the most appropriate category so that eBay buyers can still find your listing. Failing to do so risks your product visibility on Cassini, as eBay considers category accuracy when ranking listings.

4. Optimize for mobile devices

As more buyers turn to digital shopping, it’s crucial to optimize your eBay listings for mobile devices. In fact, more than half of all eBay transactions were viewed on a mobile device prior to purchase, making this eBay SEO strategy vital.

Check whether your listing is mobile-friendly by following eBay’s best practices for creating listings. Strategies include using fast-loading images, writing short and clear descriptions, and avoiding excessive HTML or custom fonts that don’t display well on mobile.

5. Fill in item specifics

In a marketplace as vast as eBay, potential buyers rely heavily on filters.

If you want your products to be visible, you need to provide item specifics like brand, size, type, and color. In doing so, your eBay listing will gain better visibility in search results to help drive more sales.

For more details, eBay has an informational guide on item specifics explaining their benefits and features for finding missing item specifics.

6. Take beautiful product images

If you’re wondering how to get more traffic from eBay search results, publish high-quality, large, and eye-catching images. It’s a major way to stand out from competitors and get more eBay views on your listing, enticing people to purchase.

Learn how to take product photos for your online store to create a visually compelling listing. From tools to creative examples, our article shares how to set up professional lighting, choose the right settings, and edit images for a quality finish.

If you sell print-on-demand items, this process is even easier. Printify collaborates with Placeit to help you create realistic mockups without investing a fortune.

7. Price your products with precision

eBay is well-known for great bargains, so offer competitive prices but leave some room for negotiation.

Pricing is essential in eBay’s product-based shopping model, where similar items are grouped together. If you offer a competitive price, eBay’s algorithm will more likely rank your listing higher in Best Match searches.

When setting a price, consider:

Analyzing the competition. How many sellers offer similar products? See what most eBay sellers are charging and set your price accordingly while considering profit margins.
Using psychologically appealing prices. For example, keep the numbers to the left of the decimal point low – $2.99 instead of $3.10.

If you price products lower than the competition, use professional images to showcase the quality and reinforce value. If your prices are higher, make sure to write compelling descriptions highlighting your product’s advantages.

Check out our guide on the most common pricing strategies to increase your eBay sales.

8. Maintain a good seller rating and reputation

Negative feedback lowers your listing’s rating and visibility on Cassini. That’s because eBay takes your performance as an eBay seller, in all aspects, into account when ranking listings.

To make sure that your products stay on top of search results, you should:

Monitor your eBay business ratings using performance metrics in Seller Hub. If they begin to decline, take action and make necessary improvements.
Regularly check buyer messages. Everyone values a prompt and polite reply to their queries. On eBay, quality communication is critical to your seller account performance.
Accurately inform dispatch time and fees. Clearly communicate all relevant information to keep Cassini and buyers happy.
Address bad reviews. While you can’t remove negative reviews, reaching out to the buyer to resolve the issue may lead them to revise their initial feedback. However, it’s ultimately the customer’s decision, so approach the situation with care and avoid being overly insistent.

Handling customer service professionally can get you positive feedback and keep your eBay listings ranking high while winning you loyal customers.

9. Try eBay Promoted Listings campaign

An eBay Promoted Listings campaign improves your product visibility in eBay search results. It’s worth considering if your listings often only appear on page three or onwards.

There are three different ways to promote listings:

Promoted Listings Standard. eBay only charges you when a visitor clicks on your promoted listing and makes a purchase.
Promoted Listings Express. Specifically designed for auction-style listings and works to improve visibility for a flat fee.
Promoted Listings Advanced. A cost-per-click type of campaign that lets you bid for preferred access to the top slots of search results.

10. Use social media

Social media is an excellent solution to get more views on your eBay account.

Whether on Facebook, TikTok, or Instagram, sharing your eBay listings is a simple way to attract leads and get more quality views – increasing the chances of making a sale.

Make sure to target platforms where your ideal customers are. For example, bargain items are great to promote on Facebook, while trendy pieces might perform well on Instagram.

11. Keep your eBay store fresh

Cassini favors active stores as it signals engagement and relevance to buyers, so regularly add new products and update old listings for better visibility.

To keep your eBay store catalog up to date, use eBay’s scheduling feature to publish new items. This helps maintain a steady flow of fresh inventory, encourages more frequent visits, and improves your store’s performance in eBay’s search algorithm.

12. Provide free shipping and a fair return policy

Free shipping and returns make it easier to entice people to purchase and sway undecided buyers.

Evaluate your costs and see whether offering free shipping is viable. One solution is to incorporate delivery costs into the item’s price. Alternatively, offer free shipping to customers who reach a minimum order amount.

Creating a fair return policy is also important, since many buyers are hesitant when making online purchases with new sellers. The policy helps establish your eBay store’s trustworthiness, giving potential buyers peace of mind and ultimately improving your conversion rate.

13. Offer eBay guaranteed delivery

Offering guaranteed delivery, combined with free shipping and a fair return policy, creates a winning combination that drives purchases.

With it, you promise customers that their items will arrive by a specific date. If not, eBay will make it right by providing options like refunded shipping or a shopping voucher. This assurance builds buyer confidence and helps convert views into sales.

The eBay website has everything you need to know about the guaranteed delivery option.

14. Qualify for Top-Rated Seller status on eBay

To stand out among other eBay stores, become one of the platform’s very best sellers by meeting eBay’s Top-Rated Seller benchmarks. These include a low defect rate, low late shipment rate, and a few cases closed without seller resolution.

Although earning this status requires time, patience, persistence, and exceptional service on your part as a seller, it’s a worthwhile endeavor that will result in better visibility and more eBay sales.

Start selling on eBay with Printify

Whether you’re an experienced entrepreneur or just starting out, Printify has everything you need to quickly start selling on eBay. Our seamless eBay integration will have your store up and running in no time.

Step 1: Create a Printify account

Start by signing up for a free Printify account. You get access to our extensive Catalog, our easy-to-use Product Creator (formerly known as Mockup Generator), and our global network of carefully vetted Print Providers.

Step 2: Integrate eBay with Printify

Follow the instructions to connect eBay with Printify to effortlessly publish products to your eBay store.

Step 3: Choose, design, and publish your first product

With over 1,300 high-quality products from t-shirts to totes, finding items to sell on eBay is easy. Use our Product Creator to design one-of-a-kind merch that stands out from competitors.

Step 4: Promote and sell your products on eBay

All that’s left is promoting your products and watching the eBay orders come in. When you sell an item, we’ll swiftly print, package, and ship it directly to your customer’s doorstep.

Quick tip

Want to discover other marketplaces? Etsy is a great eBay alternative for most sellers offering unique or handcrafted products. Read our guide to learn how to get more sales on Etsy.

If you prefer eCommerce platforms, Shopify is a fantastic choice. Our Shopify vs eBay comparison helps you decide which solution suits your business needs the best.

FAQ

How do I increase my views on eBay?

Optimize your listings for eBay’s search engine, Cassini, to increase views and sales. Use relevant keywords, clear titles, and detailed descriptions.

Choose the right categories, use high-quality images, and ensure your listings are mobile-friendly by implementing eBay SEO. For enhanced rankings, consider using Promoted Listings and maintain a good seller rating.

Why am I getting low views on eBay?

Low views can be due to poor keyword usage, unclear descriptions, low-quality images, or incorrect categories. If you’re wondering, “Why are my eBay listings not getting views?”, other factors may include not being mobile-friendly and having a poor seller rating.

How do I get more people to view an eBay listing?

Optimize your listings with relevant keywords and high-quality images. Choose the correct categories, fill in item specifics, and ensure mobile compatibility. Use eBay’s Promoted Listings and share your listings on social media for broader exposure.

How do I become more visible on eBay?

Improve visibility by meeting eBay’s Top-Rated Seller standards, offering excellent customer service, and using Promoted Listings. Regularly update and add new products to keep your store active and offer free shipping or returns when possible.

Wrapping up

If you want to increase eBay sales, getting more views is vital. While it may take some trial and error, implementing these strategies is well worth the effort to grow your eBay account.

Here’s a quick recap on how to boost your eBay listings:

Optimize for keywords
Write a good title and description
Select the right categories
Make your listings mobile-friendly
Fill in item specifics
Take high-quality product photos
Price your products right
Maintain a good seller rating and reputation
Try eBay Promoted Listings
Boost visibility through social media
Regularly update and add new products
Provide free shipping and a fair return policy
Offer guaranteed delivery
Strive to become a top seller

Implement these strategies and continuously refine your approach based on your account’s performance. By staying proactive and adapting to market trends, you’ll unlock your eBay store’s full potential, setting yourself up for long-term success and better profits.

Make it your way!

Start selling

The post How to get more views on eBay in 2025: 14 Practical tips for eBay sellers appeared first on Printify.

T-shirt marketing: How to market a t-shirt business (2025)

Janis Lazda — Thu, 30 Jan 2025 10:45:00 +0000

Custom shirts, endless possibilities

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T-shirt marketing can turn your creativity into a thriving business. Whether you’re launching a new t-shirt line or growing your existing brand, the right strategies make all the difference.

This guide covers proven methods to increase visibility, attract loyal customers, and transform your t-shirt designs into consistent sales. Ready to turn your vision into success?

Let’s dive in.

Key takeaways

T-shirt marketing helps grow your business by increasing sales and attracting more potential customers through social media, email marketing, and SEO.
A strong brand identity makes your t-shirt designs stand out, builds trust, and connects with your target audience.
Social media channels like Facebook, Instagram, and TikTok offer effective tools for promoting and selling t-shirts online and reaching specific audiences with ads and engaging posts.
Content marketing, like blogs and videos, drives organic traffic to your online t-shirt store and turns visitors into loyal customers.
Marketing strategies like limited edition drops, personalized t-shirts, and influencer collaborations keep your online t-shirt business competitive and engaging in the global market.

Why t-shirt marketing is essential for your business

Marketing your business is how you turn your designs into a successful brand. It’s not just about selling t-shirts; it’s about reaching the right people, building a loyal customer base, and growing your t-shirt company step by step.

Here are five reasons why good t-shirt marketing matters:

Increase sales and revenue

The more people see your t-shirts, the more sales you can make. Running ads, posting on social media, and optimizing your online store helps you attract potential customers. For example, using Instagram Reels to showcase your t-shirt designs can lead to more traffic and sales.

Improve brand visibility

Marketing helps your online business stand out in the crowded global t-shirt market. By using SEO, social media platforms, and email marketing, you can show your t-shirt designs to more people. The more they see your brand, the more likely they’ll remember and trust it.

Build customer loyalty

Customers who feel connected to your brand are more likely to return. Share updates, offer discounts, and engage with your audience through email marketing and social media posts. Loyal customers often recommend your t-shirts to friends, giving you free word-of-mouth marketing.

Strengthen your online presence

Having a strong digital presence makes it easy for people to find your t-shirts online. Share high-quality images of your t-shirt designs, post regularly on platforms like TikTok and Instagram, and keep your website updated. The easier you are to find, the more sales you’ll make.

Scale your business

Good marketing helps your t-shirt store grow over time. By trying new marketing strategies – like influencer collaborations or limited-edition drops – you can reach new audiences and expand your product line. Marketing isn’t just about today’s sales; it’s about setting up your t-shirt business for long-term success.

How to promote your t-shirt business: 15 Ideas

With the right t-shirt advertising ideas, it’s easy to reach more people, increase sales, and grow your brand.

Whether you’re just starting out or looking to improve your current approach, these 15 easy-to-follow t-shirt promotion ideas will help you showcase your designs, connect with customers, and build lasting success.

1. Plan and prioritize

Setting goals for your t-shirt business is the foundation of a strong marketing plan. Start by envisioning where you want your business to be in the short and long term – whether it’s increasing sales, growing your online presence, or creating a loyal customer base.

Define measurable outcomes, like growing monthly traffic, improving engagement, or achieving specific revenue targets.

Once your goals are clear, break them down into actionable steps. Include creative t-shirt advertising ideas to effectively reach your audience and set Key Performance Indicators (KPIs) to track progress.

For example, you might aim to increase return purchases or optimize your marketing budget to generate a higher return on investment. To make your efforts more effective, focus on one priority at a time, like improving content marketing or refining your brand identity.

2. Research your audience

Conduct market research to help you understand your customers’ needs, spending habits, and favorite platforms.

By creating a buyer persona – a detailed profile of your ideal customer – you’ll understand how to price your t-shirts, communicate effectively, and target the best marketing channels.

Explore where your audience shops and engages, such as forums, social media platforms, or niche communities, and join the conversation. A strong buyer persona ensures your t-shirt designs resonate with your target audience and guides you to the most effective channels to increase conversions.

3. Social media for t-shirt marketing ideas

Knowing how to market t-shirts on social media and other sales channels can make a big difference in reaching your audience.

Social media marketing not only builds brand visibility but also directly impacts sales by reaching specific audiences where they’re most active. Each platform offers unique tools to tailor your t-shirt advertising ideas for maximum engagement and conversions.

Facebook

With over three billion monthly active users as of 2025, Facebook remains one of the top platforms for t-shirt marketing. Facebook Ads lets you target specific groups based on age, location, or interests, helping you connect with the right customers for your t-shirts.

Dynamic Ads are great for reminding users about products they’ve browsed, while Collection Ads display your t-shirts in an engaging, shoppable layout.

Instagram

Instagram’s focus on visuals makes it the perfect platform for showcasing your own t-shirt designs. With 44% of users shopping on Instagram weekly, it’s a powerful tool for driving sales.

Use high-quality photos and videos in your posts, Stories, and Reels to show off your designs. Features like Instagram Shopping let users purchase directly from your posts, making buying seamless and convenient.

TikTok

TikTok is perfect for connecting with a younger audience and has a rapidly growing user base worldwide. Short, entertaining videos featuring your t-shirts can drive significant engagement. Use TikTok ads like in-feed ads or branded hashtag challenges to promote your designs while creating shareable content. TikTok reports that users are 1.7 times more likely to purchase products they discover on the platform, making it an effective way to drive sales for small businesses.

Tip

Explore how to use TikTok hashtags to increase your sales.

4. Paid ads: Grow your t-shirt sales with Google Ads

Paid advertising on Google helps your t-shirt business stand out by targeting customers actively searching for products like yours. Here are the best ad options:

Shopping campaigns: Showcase your t-shirts directly in search results with product images, prices, and details. This visual format captures attention and drives clicks. Businesses using Shopping campaigns report up to a 30% higher conversion rate compared to standard text ads.
Dynamic Search Ads: These automatically match your t-shirts to relevant searches, saving time and ensuring your ads reach the right audience. They work best for stores with diverse product lines.
Responsive search ads: Combine multiple headlines and descriptions to create personalized ads tailored to user behavior. These ads increase engagement by dynamically adjusting to what resonates most with your audience.
Remarketing campaigns: Re-engage visitors who browsed your store but didn’t purchase. Drive up to 70% more conversions by showing ads based on their past behavior.

5. SEO: Get found organically by potential customers

Search engine optimization (SEO) increases your t-shirt store’s visibility on Google, helping attract organic traffic without paying for ads. Focus on two key areas:

On-page SEO: Optimize your website’s speed, navigation, mobile accessibility, and content. Use descriptive titles, keywords, and meta descriptions to help search engines rank your pages. For example, as page load time goes from one to three seconds, the probability of bounce increases by 32%.
Off-page SEO: Build backlinks to increase your credibility. Collaborate with influencers and guest blogs, or get featured in relevant directories to increase your site’s authority.

SEO is a long-term investment that strengthens your online presence, and combining it with paid ads helps attract immediate customers and build lasting traffic.

Tip

Check our detailed SEO guides for WooCommerce, Shopify, Wix, and Etsy.

Make it happen today!

Start selling

6. Don’t forget about email marketing

By sending newsletters featuring new releases, exclusive content, and special offers, you keep customers informed and connected to your brand.

Notably, 60% of consumers have purchased thanks to a marketing email. Additionally, email marketing boasts an impressive return on investment, averaging $36 for every $1 spent.

To harness this potential, consider building a mailing list and segmenting your audience to deliver personalized content that resonates with different customer groups. This approach educates your audience, fosters loyalty, and encourages repeat business.

7. Content marketing

Content marketing is a way to attract more customers to your t-shirt business by creating valuable content that addresses their problems or grabs attention. Instead of relying on ads, it attracts organic traffic – people who find your t-shirt store through search engines or social media.

For example, writing a blog about “the best t-shirt design ideas” can help your website rank higher on Google. When done right, content marketing brings potential customers to your store, builds trust, and makes them more likely to buy your shirts. Marketing shirts through blogs or videos is a cost-effective way to drive traffic.

To craft an effective content marketing plan, consider the following steps:

Identify your audience: Understand who your potential customers are and tailor your content to their interests and needs.
Set clear goals: Determine what you aim to achieve with your content, such as increasing brand awareness or driving traffic to your online store.
Choose the right platforms: Select social media platforms and channels where your audience is most active to distribute your content effectively.
Create a content calendar: Plan and schedule your posts to maintain consistency and keep your audience engaged.
Measure and adjust: Regularly analyze your content’s performance and refine your strategy based on what resonates most with your audience.

8. A/B testing: Find what works best for your t-shirt business

A/B testing is a simple way to determine what works best for your marketing strategies and refine your t-shirt campaign ideas for better engagement.

It’s all about testing two versions of something – like a landing page, product image, or social media post – to see which one gets better results.

For example, test two different t-shirt designs or Instagram captions to see which one grabs more attention from your target audience.

This approach helps you make smarter, data-backed decisions. Platforms like Facebook or Google Ads often have built-in A/B testing tools, making it easy to compare your options.

Start small – test your t-shirt product images, descriptions, or even email subject lines. Use the results to refine your marketing strategies and improve your shirt business.

9. Sell, analyze, and refine your strategy

Once your business starts generating sales, analyze what’s working and improve your t-shirt marketing strategy. Use tools like Google Analytics or social media insights to identify your top-performing products, campaigns, and audiences.

For example, if a particular t-shirt design sells well with college students, consider creating more designs for this niche or running targeted social media ads. If your prices seem to discourage customers, test adjustments to find a sweet spot that raises sales while maintaining profitability.

Experiment with fresh approaches like offering bulk discounts, introducing limited-time pop-culture-themed designs, or targeting new audiences through influencer collaborations.

10. Customer reviews and testimonials

Customer reviews are a powerful way to build trust in your t-shirt business. According to 94% of consumers, negative online reviews make them hesitant to purchase an item.

Encourage satisfied customers to leave feedback on your t-shirt store and social media accounts. Displaying testimonials alongside your t-shirt designs reassures new customers and promotes sales. Responding to reviews – both positive and negative – shows you care about your buyers, strengthening your brand’s identity and fostering loyalty.

11. Limited edition drops and themed collections

Create urgency and excitement with limited edition t-shirts or themed collections tied to seasonal events or pop culture trends. For example, a fall-themed collection with earthy colors can draw in buyers looking for seasonal apparel.

Limited-time availability motivates customers to act quickly. Promote these drops through email marketing and social media posts to reach your target audience. These exclusive releases not only drive sales but also keep your product line fresh and engaging for repeat customers.

12. Personalized t-shirts

Offering personalized t-shirts adds a unique touch to your product line and appeals to customers seeking individuality. Offer options like custom names, quotes, or even user-submitted designs. Personalized t-shirts make great gifts and enhance your store’s appeal for special occasions.

Adding a customization tool to your online t-shirt store can improve the shopping experience. Highlight examples with high-quality pictures to inspire potential customers and show what’s possible.

13. Giveaways

Giveaways are an easy and affordable way to boost engagement and attract new customers to your t-shirt business. Run a contest on social media, encouraging participants to like, share, or tag friends to win a free t-shirt.

For example, offer a giveaway for a newly launched design. This strategy increases brand awareness and expands your audience organically. Plus, it’s a great way to collect leads for your email marketing efforts.

14. Collaborate with influencers

Tap into new audiences and raise sales by partnering with individuals who have established trust with their followers. Notably, businesses earn an average of $6.50 for every $1 invested in influencer marketing.

Choose creators whose niche aligns with your brand and target audience. For instance, if your t-shirt designs cater to fitness enthusiasts, collaborating with fitness influencers can effectively promote your products.

15. Free shipping

Offering free shipping is a proven way to reduce cart abandonment and encourage t-shirt sales. 66% of US consumers expect free shipping on online orders, and 70% have abandoned carts due to shipping costs.

Highlight your free shipping offer on product pages and during checkout to maximize its impact. Additionally, set a minimum purchase requirement to promote larger orders while maintaining profitability.

Key elements for a successful t-shirt marketing campaign

A successful t-shirt marketing campaign is all about knowing your audience, standing out, and sharing your designs in the best way possible. Here’s how to make it work:

Target audience

Are your t-shirts for students, fitness fans, or parents? Knowing your target market helps you design t-shirts they’ll love and choose the right marketing channels to reach them.

Unique selling proposition (USP)

Why should people buy your t-shirts? Highlight what makes your business special – like custom designs, eco-friendly fabrics, or exclusive collections. Show potential customers why your t-shirts stand out.

Strong brand identity

Your brand should feel familiar and trustworthy. Use consistent colors, a clear logo, and a friendly tone across your social media accounts, online store, and ads. Strong branding builds loyalty and makes your t-shirts memorable.

Compelling visuals

High-quality images or videos of your t-shirts can make all the difference. Use visually appealing shots of your t-shirt designs on models, in flat lays, or styled for specific occasions to grab attention and grow sales.

Analytics and optimization

Keep an eye on how your t-shirt marketing is performing. Use tools like Google Analytics or social media insights to see what’s working and what’s not. Tweak your strategy, whether it’s your landing pages, email marketing, or social media posts, to keep improving and grow sales.

Start a t-shirt business with Printify

Getting started with Printify is simple and hassle-free. With no upfront costs, zero-order minimums, and easy-to-use tools, anyone can start their own t-shirt business in just a few steps. Printify handles the hard parts – product fulfillment, shipping, and order management – so you can focus on growing your business and marketing your t-shirts.

Choose from a wide selection of high-quality, cost-effective t-shirts for your designs, and let Printify’s network do the rest. Whether you’re a beginner or an experienced entrepreneur, start selling custom t-shirts online and reach a global audience with ease.

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FAQ

How effective is t-shirt marketing?

T-shirt marketing is highly effective when approached with a solid strategy and creativity. Build brand awareness and engage potential customers by targeting specific audiences and using platforms like social media, email marketing, and SEO.

Incorporating unique designs and aligning with current trends can further increase visibility and foster a loyal customer base, leading to consistent sales.

How do I get people to buy my t-shirts?

Focus on creating unique and eye-catching t-shirt designs that resonate with your audience. Use social media platforms like Instagram and TikTok to showcase your products with high-quality visuals and engaging content. Offer discounts, exclusive deals, or bundles to create value for your customers.

Optimize your online store with relevant keywords to attract organic traffic through search engines. Building trust through customer reviews, testimonials, and user-generated content also plays a crucial role in driving sales.

How to run a t-shirt campaign?

A successful t-shirt campaign starts with setting clear goals, like increasing sales or raising brand visibility. Understanding your audience helps you tailor your messaging and choose the right platforms, whether it’s social media, email marketing, or paid ads.

Use visually appealing designs, compelling storytelling, and creative content to grab attention. Regularly track campaign performance using analytics tools and adjust strategies as needed to achieve the best results. Creating urgency with time-limited offers or exclusive designs can also encourage immediate purchases.

Are t-shirt businesses still profitable?

T-shirt businesses continue to be profitable, particularly when using Print on Demand, which eliminates the need for inventory. With the global t-shirt market growing and personalized designs becoming increasingly popular, small businesses can succeed by focusing on niche audiences and unique branding.

Staying creative, monitoring trends, and leveraging cost-effective platforms like Printify ensures scalability and long-term profitability.

Wrapping up

Marketing your t-shirt business doesn’t have to be overwhelming. Start with a solid plan: research your target audience, create unique t-shirt designs, and build strong branding. Use strategies like content marketing, social media posts, and email campaigns to promote sales and grow your online presence.

With Printify, it’s easy to bring your designs to life and reach your customers. Focus on what you do best – creating and promoting your t-shirts – and let Printify handle the rest. Ready to start selling? Let’s make it happen!

Make it happen today!

Start selling

The post T-shirt marketing: How to market a t-shirt business (2025) appeared first on Printify.

50+ creative Valentine’s Day gift ideas for him and her

Vita Stevens — Mon, 06 Jan 2025 04:59:00 +0000

Sell custom gifts with Printify

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We’ve compiled a list of the best and most unique Valentine’s Day gifts. Create lasting memories with an amazing gift for a special someone, or spread the love even further by selling unique gifts on your own online store.

Valentine’s Day gift ideas for him

Valentine’s Day is the perfect opportunity to celebrate the remarkable man in your life. Whether it’s for your husband, boyfriend, or partner, our list of romantic gift ideas will help you find the best gift to make him feel special and loved on this unforgettable day.

Best Valentine’s gift ideas for a husband

Valentine’s Day is perfect for celebrating love and surprising your husband with something meaningful. A personalized smartwatch band, a custom leather wallet, or a photo book make romantic and practical Valentine’s gifts for a husband.

Add a touch of personality with an engraved message, or add another item that matches his hobbies – like grilling tools or a craft beer set.

Valentine’s gift ideas for a boyfriend

Think outside the box when choosing Valentine’s gifts for a boyfriend. Consider customizing a hoodie, keychain, or even a Bluetooth speaker for his favorite tunes. If he’s the active type, consider workout gear.

Go for either sweet or fun gifts, like a personalized mug with an inside joke, a beach towel with his face on it, or a custom photo album with your memories. It’s about choosing a present that celebrates the little things that make your connection special.

Here are our top Valentine’s Day presents for men:

1. Shaving kit
2. Beard grooming and trimming kit
3. Gift basket with his favorite snacks
4. Sporting goods
5. Wristwatch
6. Personalized wallets and business card holders
7. Bartender kit

8. Bluetooth speaker
9. Ties or cufflinks
10. Fragrance
11. Headphones
12. Back and neck massager
13. Personalized journal or notebook

1. Shaving kit

Among various Valentine’s Day presents for him, a practical self-care shaving kit is a thoughtful choice.

This thoughtful Valentine’s Day gift should include all the essentials for a smooth shave, including a razor, brush, and shaving soap.

2. Beard grooming and trimming kit

From beard oils that keep his facial hair healthy and soft to high-quality combs and precision scissors, these products and tools help him maintain and style his beard with ease.

3. Gift basket with his favorite snacks

Gather everything he finds delicious in a gift basket, packed with treats like cheeses, jerky, coffee, or a box of chocolates for that sweet tooth.

4. Sporting goods

From equipment to sportswear, sporting goods make great gifts for athletes, fitness buffs, and outdoor enthusiasts.

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5. Wristwatch

Choose a watch he’ll love or create a custom watch band with beautiful prints, quotes, or images.

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6. Personalized wallets and business card holders

Engrave his initials on a wallet, or make a passport wallet or business card holder with prints as vivid as love itself so he can enjoy it long after date night is over.

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This one’s for the mixologists! Gift him a professional bartender kit or take it a step further with the perfect glassware – like custom shot and pint glasses.

7. Bartender kit

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8. Bluetooth speaker

For outdoorsy types, consider a water-resistant Bluetooth speaker. It’s a fantastic way for him to bring music wherever he goes, whether on a hike or at a family picnic.

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9. Ties or cufflinks

Classics like fancy cufflinks or a custom necktie never fail! They’ll add a dash of elegance to his everyday wear and work attire.

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10. Fragrance

Prepare a Valentine’s Day surprise for him by getting a bottle of his favorite cologne.

11. Headphones

Give him the perfect gift of superior sound with an excellent headset or wireless earbuds to wear wherever he goes.

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12. Back and neck massager

Give your Valentine a break from everyday stress and body aches with a manual or electric massager to help relieve pain.

13. Personalized journal or notebook

If your Valentine loves writing or taking notes, gift him a custom notebook or journal paired with a quality pen.

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Valentine’s Day gift ideas for her

While every day is the perfect day to show love and affection to women, Valentine’s Day is the day to go all-out and celebrate the love you feel for that remarkable woman in your life.

We’ve created a list to help you find the perfect gift that will make her feel loved.

Valentine’s Day gifts for a wife

Unique Valentine’s Day gifts, like personalized jewelry, custom wall art, or a beautiful customized tumbler for her favorite Pinot, carry sentimental value and thoughtful charm.

Pair the gift with a meaningful message to remind her of all the reasons she’s loved. Whether it’s a heartfelt keepsake or an elegant piece of décor, the right Valentine’s Day gift can make her feel celebrated, understood, and adored.

Best Valentine’s Day gift for girlfriend

Finding the best Valentine’s gift for a girlfriend means choosing something that reflects her style and passions. Think creatively and romantically, like a custom candle with her favorite scent or a set of photo prints to decorate her space.

For that special someone, gifts that create moments of happiness – like a wine and cheese set for a cozy evening or tickets to an experience she’s been dreaming of – can make her feel truly loved and excited. Choose something unique that makes her feel seen and treasured.

The best Valentine’s gifts for her:

1. Flowers and chocolates
2. Wellness products
3. Makeup
4. Fragrance
5. Essential oil diffuser
6. Dinner for two
7. Plush toys
8. Jewelry and jewelry boxes

9. Scented candles
10. Custom balloons
11. Kitchen accessories
12. Fondue set
13. Wine set
14. Clothes
15. Gift cards
16. Custom travel mug

1. Flowers and chocolates

Lean into tradition and give her a bouquet of roses or fresh flowers in her favorite colors. Pair it with a heart-shaped box filled with delicious chocolates to make her heart melt.

2. Wellness products

From body oils to bath bombs and nail care kits, this is your chance to spoil her with a curated self-care ritual.

Pair it with a custom beach towel, face towel, and bathrobe for the perfect spa experience at home.

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3. Makeup

Some of the best Valentine’s Day present ideas for ladies are beauty essentials. Treat your Valentine to a trendy contour palette or a set of high-quality brushes, and package these products inside a makeup bag.

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4. Fragrance

A bottle of her favorite perfume is a sure way to your Valentine’s heart.

If you’re unsure of her preferences, explore trending scents on perfume-enthusiast websites to find something she’ll adore.

5. Essential oil diffuser

Infuse the air and surprise your Valentine with a lovely oil diffuser that complements her décor, paired with a box of her favorite essential oils for the occasion.

6. Dinner for two

Prepare a home-cooked meal or make a dinner reservation at a nice restaurant. It’s the perfect opportunity to enjoy great food and quality time with your special person.

7. Plush toys

When it comes to classic Valentine’s Day gift ideas, you can’t go wrong with a plush toy. Add a heartfelt message to a custom plushy to make your lover’s holiday even more special.

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8. Jewelry and jewelry boxes

Choose a beautiful heart-shaped necklace, colorful bracelets, rings, or earrings. Personalize a necklace and place it inside a personalized jewelry box to make your Valentine feel extra special.

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9. Scented candles

Dim the lights and light a few fragrant candles to set the mood. Add a personal touch by customizing scented candles with your own designs for a more personal touch.

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10. Custom balloons

Heart-shaped or round balloons bring just the right touch of fun to this love-filled holiday. Customize balloons with sweet messages and inside jokes to make your Valentine’s heart flutter with joy.

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11. Kitchen accessories

Whether she’s a seasoned chef or simply loves experimenting in the kitchen, the right kitchen accessories can add a dash of convenience and love to her culinary adventures.

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12. Fondue set

Enjoy quality time together with a fondue set designed for two – a thoughtful addition to her kitchen.

After all, who can resist the delight of melted cheese or dipping strawberries into warm, velvety chocolate?

13. Wine set

Carefully select a quality bottle of wine and pair it with personalized wine glasses to create a delightful evening at home.

Complete the gift with a wine tote bag for the ultimate package.

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14. Clothes

Consider gifting her the season’s must-have fashion items, or create custom skirts and dresses with unique designs to spark joy in the heart of your special person.

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15. Gift cards

If a heart-shaped box of chocolates and earrings don’t quite fit your Valentine’s taste, there’s always the option to give her a gift card for her favorite place or retailer.

16. Custom travel mug

If she’s always on the go, a custom travel mug adorned with art, meaningful messages, or fun memes will make this Valentine’s Day extra special.

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Best personalized Valentine’s Day gift ideas

Whether for a loved one, family, or a friend – or for your shop – a personalized gift shows the care and thought behind creating something unique and meaningful.

Explore our personalized Valentine’s Day gifts:

1. Personalized cards

Greeting cards are among the most popular Valentine’s Day gifts because they’re an easy way to express appreciation for loved ones.

Use our Product Creator (formerly known as Mockup Generator) to add a photo of the two of you or explore our free graphics to create cool new designs.

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2. Valentine’s Day shirts

Custom shirts make great gifts for Valentine’s Day or any occasion.

Choose a cute or funny design and personalize it with names or initials to create truly unique Valentine’s Day shirts.

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3. Valentine’s Day hoodies

Custom hoodies keep loved ones warm and cozy on Valentine’s Day and beyond.

Choose a hoodie that matches your Valentine’s style and make it special with your custom designs.

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4. Personalized Valentine’s Day posters

Custom posters make a beautiful and lasting gift that can be proudly displayed in a loved one’s home or office.

Include an appropriate quote or a photo of the two of you to create a truly meaningful and memorable gift.

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5. Heart-shaped mugs

Make sure that every sip of Valentine’s morning coffee reminds them of love by gifting a personalized heart-shaped mug.

Add a cool design, infusing it with a message of love to make it truly special.

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6. Travel mirrors

For an elegantly convenient gift, consider a small travel mirror your Valentine can easily slip into a purse, backpack, or carry-on.

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7. Photo calendars

Create custom calendars as sweet, unique gifts for friends and family this Valentine’s Day. Add photos of shared memories to bring joy to loved ones all year round.

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8. Romantic socks

A pair of custom socks might not scream romance, but they’re a thoughtful way to keep a loved one’s feet warm and their heart warmer. Add cute patterns and messages to bring a touch of love to their everyday wardrobe.

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9. Cozy blankets

Custom blankets are perfect for cuddling up on the couch and staying extra cozy on chilly winter nights. Personalize them with custom patterns to create a truly unique and heartfelt present.

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10. Pajama sets

Customize a comfy pair of classic lounge pants for him or her as a Valentine’s Day gift. For a lady, choose a smooth set of satin pajamas and add a personalized touch with custom designs to make them even more special.

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11. Valentine’s Day underwear

Custom underwear with a cute or romantic design makes a fun and playful gift for a Valentine. Choose custom boxers, briefs, or create a matching set to express love in style.

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12. Bedding sets

A soft comforter and matching pillow covers might be just the gift you’re looking for this Valentine’s Day. Add heart-shaped designs and romantic patterns to set the perfect mood for a special night with your Valentine.

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13. Valentine’s Day keychains

Photo keyrings are small but thoughtful gifts for your loved ones. Choose a favorite photo of the two of you so your Valentine can carry a piece of you with them wherever they go.

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14. Protective phone cases

Custom phone cases are a creative way to remind your loved ones of your special bond every time they make a call or check their messages.

Although a phone case may not be as sturdy as your love, it will provide essential protection for your Valentine’s phone.

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15. Custom tote bags

Strengthen your relationship by gifting something practical that can also be filled with plushies, books, and a box of chocolates.

Custom tote bags are cute and practical gifts your loved ones will appreciate long after Valentine’s Day has passed.

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16. Printed wall tapestries

Transform a room and add personality with a beautiful wall tapestry – a perfect gift for your Valentine.

Choose a design that holds special meaning and, most importantly, make sure it’s something they’ll love.

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17. Cozy Valentine slippers

Custom slippers offer comfort and warmth for chilly evenings or lazy weekend mornings. To make this gift even more special, personalize them with your partner’s name or a sweet message for a thoughtful touch.

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18. Valentine’s Day pin buttons

Custom Valentine’s Day pin buttons are an expressive gift that lets your loved one wear their heart on their sleeve – or, in this case, their lapel. Use bright and vivid designs that will pop on any outfit.

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19. Custom magnets

Create delightful reminders of your shared moments with print-on-demand magnets that your loved ones can enjoy over their morning coffee.

Decorate your Valentine’s fridge, filing cabinet, or any other magnetic surface with heartfelt messages and one-of-a-kind designs.

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20. Valentine’s Day stickers

Show your affection through heartfelt custom stickers, perfect for laptops, water bottles, notebooks, and other surfaces.

Stickers are a great way for your Valentine to carry special memories and messages wherever they go.

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21. Personalized beauty products

Appreciate your loved one with personalized beauty products for the face, hair, and body. Add fun designs, texts, or even personal photos to labels, celebrating Valentine’s with something she’ll cherish and love.

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