1. Identify a high-demand niche

Choosing the right niche is one of the most important steps in building a profitable blog. A niche is a focused topic within a broader category – like plant-based fitness instead of general health and wellness. 

The more specific and in-demand your niche, the easier it is to attract a loyal audience and make more money with your blog. 

Think about blog topics you’re passionate about, but also research whether they have a high earning potential. 

Some niches, like finance, tech, and health, can be more lucrative due to high-paying affiliate programs and ad revenue. Others, like personal blogs or broad lifestyle content, can be harder to monetize.

To find the right niche, consider these questions:

• What do you enjoy writing about?
• Is there a clear audience searching for this content?
• Do businesses in this space spend money on advertising or affiliate programs?

2. Establish credibility in your field

Readers and brands are more likely to trust and work with bloggers who establish themselves as experts. 

Here are a few ways to become an authority in your niche and make money with your blog:

• Showcase real expertise – If you have professional experience or credentials, share them on your blog and social media. Case studies, in-depth research, and personal insights set you apart from competitors.
• Guest post on high-authority sites – Writing for well-known blogs and industry websites exposes you to a wider audience and enhances your blog’s credibility. 
• Leverage data and research – Referencing studies, conducting original research, or even running small experiments within your niche makes your content more trustworthy.
• Engage with thought leaders – Interviewing experts or collaborating with influencers strengthens your content and helps build valuable connections.
• Be consistent – Post regularly and provide high-quality, well-researched content. Stay updated on industry trends and always fact-check your work.
• Collect testimonials – Build social proof by asking for testimonials from loyal readers to reinforce your credibility.

3. Leverage multiple channels to grow your blog

No matter how great your content is, you won’t make money blogging unless people find you. That’s why marketing is just as important as content creation. 

Grow your audience and increase your revenue potential using a combination of strategies like email marketing, search engine optimization (SEO), and social media.

While growing a blog takes time, combining these strategies will help you drive steady traffic to make money with your blog.

4. Partner with brands for affiliate earnings

Recommending products or services relevant to your niche is one of the most accessible ways to make money blogging. Affiliate marketing lets you earn a commission when readers purchase through your unique link.

Affiliate marketing isn’t instant money, but with the right approach, it can become a reliable revenue stream that grows as your audience expands.

5. Write sponsored posts and brand collaborations

Brands are always looking for ways to reach new audiences, making it the perfect opportunity for bloggers to offer valuable exposure through sponsored content. 

This is when a company pays you to feature their product or service in a way that resonates with your audience.

By choosing the right partnerships and keeping your content valuable, sponsored posts can become a consistent revenue stream while maintaining your blog’s authenticity.

6. Sell downloadable resources

Selling digital products is a scalable way to make money blogging without the hassle of inventory, shipping, or ongoing production costs. 

The best part? Once you create a digital product, you can sell it indefinitely – making it an excellent source of passive income.

7. Earn through ad placements

Displaying ads on your own blog is one of the most straightforward ways to make money online. While you need steady blog traffic for it to become lucrative, ad placements can provide consistent revenue with minimal ongoing effort.

8. Create exclusive paid content

For loyal readers who want more than your usual blog posts, offering paid memberships or subscription-based content can be a great way to make money with your blogging efforts.

9. Offer services

Consulting or coaching is a fantastic way to monetize your knowledge as a professional blogger, whether through one-on-one sessions, group coaching, or business consulting.

10. Sell physical products

If your blog has a decent following and a clear brand identity, selling merchandise or niche products can be a great way to monetize. 

1. Optimize your eBay listings for keywords

eBay’s mission is to provide the best online shopping experience, helping buyers quickly find what they’re looking for. This means keywords play a crucial role when selling on eBay.

Start by doing keyword research. Enter terms relevant to your product selection and check the results. Find the top-rated sellers on the first page and take note of the essential keywords they use. Then, incorporate the phrases in these areas of your own store: 

• Page and listing titles
• Product descriptions
• Categories
• Meta tags
• Image alt tags

At the same time, leverage tools such as Google Trends, Ahrefs, or Semrush to find trending keywords and search terms.

A good rule of thumb for eBay SEO is to use the most searched-for keywords first, naturally embedding them into your listings without overusing them.

As per eBay’s guidelines on optimizing listings, product descriptions should be around 200 words, with important keyword phrases making up 5-7%. So in 200 words of text, use your keywords 10-14 times.

2. Write a good title and description

The best listings are short, clear, and precise. Do competitive research and explore their listings for inspiration, noting ones that rank on the first page.

In addition, familiarize yourself with eBay’s guide on writing a good title and description to increase the chances of buyers finding your products.

3. Select suitable categories

While categories are not the first means of navigation, they’re a crucial secondary filter to make the search result more relevant.

Select the most appropriate category so that eBay buyers can still find your listing. Failing to do so risks your product visibility on Cassini, as eBay considers category accuracy when ranking listings.

4. Optimize for mobile devices

As more buyers turn to digital shopping, it’s crucial to optimize your eBay listings for mobile devices. In fact, more than half of all eBay transactions were viewed on a mobile device prior to purchase, making this eBay SEO strategy vital.

Check whether your listing is mobile-friendly by following eBay’s best practices for creating listings. Strategies include using fast-loading images, writing short and clear descriptions, and avoiding excessive HTML or custom fonts that don’t display well on mobile.

5. Fill in item specifics

In a marketplace as vast as eBay, potential buyers rely heavily on filters.

If you want your products to be visible, you need to provide item specifics like brand, size, type, and color. In doing so, your eBay listing will gain better visibility in search results to help drive more sales.

For more details, eBay has an informational guide on item specifics explaining their benefits and features for finding missing item specifics.

6. Take beautiful product images

If you’re wondering how to get more traffic from eBay search results, publish high-quality, large, and eye-catching images. It’s a major way to stand out from competitors and get more eBay views on your listing, enticing people to purchase.

Learn how to take product photos for your online store to create a visually compelling listing. From tools to creative examples, our article shares how to set up professional lighting, choose the right settings, and edit images for a quality finish.

If you sell print-on-demand items, this process is even easier. Printify collaborates with Placeit to help you create realistic mockups without investing a fortune.

7. Price your products with precision

eBay is well-known for great bargains, so offer competitive prices but leave some room for negotiation.

Pricing is essential in eBay’s product-based shopping model, where similar items are grouped together. If you offer a competitive price, eBay’s algorithm will more likely rank your listing higher in Best Match searches.

When setting a price, consider:

• Analyzing the competition. How many sellers offer similar products? See what most eBay sellers are charging and set your price accordingly while considering profit margins.
• Using psychologically appealing prices. For example, keep the numbers to the left of the decimal point low – $2.99 instead of $3.10.

If you price products lower than the competition, use professional images to showcase the quality and reinforce value. If your prices are higher, make sure to write compelling descriptions highlighting your product’s advantages.

Check out our guide on the most common pricing strategies to increase your eBay sales.

8. Maintain a good seller rating and reputation

Negative feedback lowers your listing’s rating and visibility on Cassini. That’s because eBay takes your performance as an eBay seller, in all aspects, into account when ranking listings.

To make sure that your products stay on top of search results, you should:

• Monitor your eBay business ratings using performance metrics in Seller Hub. If they begin to decline, take action and make necessary improvements.
• Regularly check buyer messages. Everyone values a prompt and polite reply to their queries. On eBay, quality communication is critical to your seller account performance.
• Accurately inform dispatch time and fees. Clearly communicate all relevant information to keep Cassini and buyers happy.
• Address bad reviews. While you can’t remove negative reviews, reaching out to the buyer to resolve the issue may lead them to revise their initial feedback. However, it’s ultimately the customer’s decision, so approach the situation with care and avoid being overly insistent.

Handling customer service professionally can get you positive feedback and keep your eBay listings ranking high while winning you loyal customers.

9. Try eBay Promoted Listings campaign

An eBay Promoted Listings campaign improves your product visibility in eBay search results. It’s worth considering if your listings often only appear on page three or onwards.

There are three different ways to promote listings:

• Promoted Listings Standard. eBay only charges you when a visitor clicks on your promoted listing and makes a purchase.
• Promoted Listings Express. Specifically designed for auction-style listings and works to improve visibility for a flat fee.
• Promoted Listings Advanced. A cost-per-click type of campaign that lets you bid for preferred access to the top slots of search results.

10. Use social media

Social media is an excellent solution to get more views on your eBay account.

Whether on Facebook, TikTok, or Instagram, sharing your eBay listings is a simple way to attract leads and get more quality views – increasing the chances of making a sale.

Make sure to target platforms where your ideal customers are. For example, bargain items are great to promote on Facebook, while trendy pieces might perform well on Instagram.

11. Keep your eBay store fresh

Cassini favors active stores as it signals engagement and relevance to buyers, so regularly add new products and update old listings for better visibility.

To keep your eBay store catalog up to date, use eBay’s scheduling feature to publish new items. This helps maintain a steady flow of fresh inventory, encourages more frequent visits, and improves your store’s performance in eBay’s search algorithm.

12. Provide free shipping and a fair return policy

Free shipping and returns make it easier to entice people to purchase and sway undecided buyers.

Evaluate your costs and see whether offering free shipping is viable. One solution is to incorporate delivery costs into the item’s price. Alternatively, offer free shipping to customers who reach a minimum order amount.

Creating a fair return policy is also important, since many buyers are hesitant when making online purchases with new sellers. The policy helps establish your eBay store’s trustworthiness, giving potential buyers peace of mind and ultimately improving your conversion rate.

13. Offer eBay guaranteed delivery

Offering guaranteed delivery, combined with free shipping and a fair return policy, creates a winning combination that drives purchases.

With it, you promise customers that their items will arrive by a specific date. If not, eBay will make it right by providing options like refunded shipping or a shopping voucher. This assurance builds buyer confidence and helps convert views into sales.

The eBay website has everything you need to know about the guaranteed delivery option.

14. Qualify for Top-Rated Seller status on eBay

To stand out among other eBay stores, become one of the platform’s very best sellers by meeting eBay’s Top-Rated Seller benchmarks. These include a low defect rate, low late shipment rate, and a few cases closed without seller resolution.

Although earning this status requires time, patience, persistence, and exceptional service on your part as a seller, it’s a worthwhile endeavor that will result in better visibility and more eBay sales.

Step 1: Create a Printify account

Start by signing up for a free Printify account. You get access to our extensive Catalog, our easy-to-use Product Creator (formerly known as Mockup Generator), and our global network of carefully vetted Print Providers.

Step 2: Integrate eBay with Printify

Follow the instructions to connect eBay with Printify to effortlessly publish products to your eBay store.

Step 3: Choose, design, and publish your first product

With over 1,300 high-quality products from t-shirts to totes, finding items to sell on eBay is easy. Use our Product Creator to design one-of-a-kind merch that stands out from competitors.

Step 4: Promote and sell your products on eBay

All that’s left is promoting your products and watching the eBay orders come in. When you sell an item, we’ll swiftly print, package, and ship it directly to your customer’s doorstep.

1. Set up WordPress for SEO

WordPress and WooCommerce have built-in SEO-friendly features, but plugins like Yoast SEO or Rank Math take optimization to the next level. These tools help manage meta tags, optimize keywords, generate XML sitemaps, and analyze readability, making your content more search engine-friendly and easier to read.

They also improve site performance and speed, fix broken links, and highlight duplicate pages. Plus, they make advanced settings – like adding breadcrumbs or tweaking SEO titles and category tags – super easy, no coding required. 

Installing and setting up an SEO plugin is one of the easiest ways to give your WooCommerce site an SEO boost.

2. Conduct keyword research

Use keyword research tools like Google Keyword Planner, Ahrefs, Semrush, or Google Trends to find popular search terms with good search volume in your niche.

• Once you have a list, incorporate them into product pages, descriptions, titles, and tags – but avoid keyword stuffing, as it can make your content difficult to read.

SEO plugins can help by analyzing your site and suggesting where to place a particular keyword. For deeper insights, tools like Google Analytics or Keyword Tool (subscription starts at $69/month) can show search trends across platforms like YouTube, Amazon, and eBay.

3. SEO for WooCommerce products – Optimize product titles and descriptions

Product titles and descriptions help search engines understand your goods and rank them in search results. Use long-tail keywords to make more engaging and informative content.

If you’re selling print-on-demand or third-party products, don’t just copy manufacturer descriptions – duplicate content hurts rankings. Instead, customize them to speak directly to your target audience, highlighting unique features or benefits. 

Tweak SEO titles and product details using SEO plugins like Rank Math and All in One SEO. These tools will help you optimize product pages, increasing the chances of appearing in search results and attracting the right customers.

4. Use breadcrumbs

Breadcrumbs are navigation links that show users where they are on your eCommerce website and how they got there. They usually appear near the top of a page, displaying a clickable path like Home > T-shirts > Graphic tees. This makes it easier for visitors to explore your store. 

• Most SEO plugins let you enable breadcrumbs with just a few clicks. Once activated, they can also appear on search engine results pages (SERPs).

Besides improving navigation, they help search engines understand your site’s structure, making it easier to index your pages. This can lead to better search engine visibility and improved rankings.

5. Write strong meta descriptions

Meta descriptions appear below your SEO title in search results, giving customers a quick preview of your page’s content. A well-written meta description can improve click-through rates, so make it clear, compelling, and under 160 characters.

• Use your target keywords, placing the main one within the first few words if possible. Adding secondary keywords can also be helpful.

SEO plugins make it easy to edit and preview meta descriptions before publishing. However, Google sometimes rewrites them, so focus on making them informative and engaging for users.

6. Add alt text to product images

Search engines can’t “see” images, but they can read alt text. Adding descriptive information to product images helps search engines index them correctly and improves accessibility, potentially bringing in more traffic.

Plus, it’s a great way to throw in more relevant keywords – but avoid stuffing them.

To make the most of alt text, follow these simple tips:

• Keep it under 125 characters – Long descriptions get cut off by screen readers.
• Describe the image clearly – Mention the product type, color, material, or key details.
• Use natural language – Write as if you were describing the image to someone who can’t see it.
• Include relevant keywords – Helps search engines categorize your images, but don’t stuff keywords unnaturally.

“Red organic cotton t-shirt with minimalist mountain design”

“T-shirt, buy t-shirt, red t-shirt sale, cotton t-shirt, best t-shirt”

7. Make your site mobile-friendly

More than half of online shoppers browse on mobile, and search engines prioritize mobile-friendly websites. WooCommerce themes like Astra and Neve are optimized for mobile, ensuring fast load times and smooth navigation.

Google’s Mobile-Friendly Test can check your site’s responsiveness.

8. Avoid duplicate content

Identical product descriptions or multiple URLs for the same web page will confuse search engines and hurt your rankings. This is common in WooCommerce stores with many categories and product pages. 

To prevent this, use canonical URLs to tell Google which version of a page should be indexed. Again, eCommerce SEO plugins like Yoast SEO and Rank Math will make this easy – no coding needed.

If you have similar products, tweak descriptions instead of copying them. Even small changes – like highlighting different features or uses – can help keep your content unique and improve search rankings.

9. Keep your site secure

A secure website protects your customers and helps with SEO. Google favors HTTPS sites over HTTP, so having an SSL certificate is a must for any WooCommerce store. 

• Most web hosting providers like Hostinger, Kinsta, or Bluehost offer free SSL certificates, along with one-click WordPress installation, domain registration, and security features.

Beyond SSL, adding a security plugin like Wordfence can help block hacks and malware, keeping your store and customer data safe. A secure site builds trust with shoppers and search engines – making it a win-win.

10. Speed up your website

Google likes fast-loading sites, and tools like Google PageSpeed Insights spots speed issues you need to fix. 

• Some easy ways to improve performance include optimizing images, choosing a fast web hosting provider, and enabling caching with plugins like WP Rocket.

Your theme and hosting provider also affect speed. Some WooCommerce themes are built for performance, while others add unnecessary bulk. Regarding hosting, shared hosting can slow your site down, so choose a provider like Hostinger, Kinsta, or Bluehost, which offer faster, more secure options.

Don’t forget to optimize images for faster loading.

Large, unoptimized images take longer to load. To keep your WooCommerce store running fast, compress them without losing quality.

There are two ways to do this:

• Manually with tools like Photoshop or GIMP (great for full control but time-consuming).
• Automatically with plugins like:
  • ShortPixel (100 free images/month, paid plans from $3.99/month)
  • WP Smush (Bulk optimization, free trial, paid plans from $7.50/month)
  • Optimole (Free up to 5,000 visits, paid plans from $19.08/month)

A faster site doesn’t just rank better – it keeps visitors engaged and ready to buy. So, trimming down page load times should be high on your to-do list.

11. Optimize product categories and tags

Categories help customers browse broad product groups (like “T-Shirts” or “Mugs”), while tags highlight specific details (like “organic cotton” or “vintage design”).

Since Google uses categories and tags to understand your products, structuring them can increase rankings. If you sell women’s t-shirts, instead of making a separate category, create a subcategory under “T-Shirts” for better organization.

Use plugins to add meta descriptions and keywords. Not all themes display category descriptions by default, but tools like Elementor’s Archive Description option can help.

12. Use schema markup

Schema markup (also known as structured data) is a type of code that helps search engines understand your content better and display rich snippets – extra details like star ratings, prices, and stock availability – directly in search results. 

• Rich snippets make your listings more noticeable and appealing, which can increase clicks to your store.

SEO plugins simplify adding schema support, so you don’t need any coding skills.

13. Build internal links

Internal links guide visitors to relevant content within your website and help search engines understand your site structure. 

Link related products, blog posts, or product category pages to keep users engaged. A well-linked site also distributes SEO authority across pages.

14. Generate and submit an XML sitemap

An XML sitemap helps search engine crawlers find your site’s pages more efficiently. SEO plugins like All in One SEO automatically generate and update your sitemap. Submitting it to Google Search Console ensures all pages are indexed properly.

15. Use SEO-friendly URLs

A clean, keyword-rich URL helps search engines understand your web page and makes it easier for customers to remember. 

• Avoid long, messy URLs with random numbers and symbols (e.g., example.com/product/12345). Instead, keep them short, descriptive, and include target keywords (e.g., example.com/shop/red-cotton-tshirt).

Edit product page URLs in WooCommerce under “Permalinks” settings – just be sure to add your focus keyword to improve rankings.

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1. Semrush

Semrush is one of the most powerful SEO and keyword research tools used by professional blogs, online stores, and businesses to fine-tune their SEO strategies.

The tool analyzes websites, social media, and competitors, providing in-depth insights into keyword rankings, backlink profiles, and search trends.

Its SEO Writing Assistant plugin for WordPress helps with readability scores, keyword suggestions, tone analysis, and plagiarism detection, making it a great tool for content optimization. Some advanced features require a paid plan.

• Best for: Store owners needing in-depth keyword research, competitive analysis, and SEO tracking beyond WooCommerce.
• Key benefits: Tracks keyword rankings, analyzes competitors, and offers AI-powered SEO suggestions for better visibility.
• Pricing: Free plan available with limited features; premium plans start at $139.95/month.

2. Rank Math

If you’re looking for an all-in-one SEO plugin, Rank Math packs a punch. It offers schema support, keyword tracking, content analysis, and meta tag management, helping you easily grow search rankings. 

It also includes Content AI, which suggests keywords and optimizations based on real-time search data. 

Unlike many SEO plugins, Rank Math provides many advanced features for free. The Pro version unlocks Google keyword tracking, advanced analytics, in-depth keyword research, and a keyword manager. 

• Best for: Store owners who want detailed SEO control and built-in WooCommerce SEO tools.
• Key benefits: Helps with structured data, meta tags, breadcrumbs, content optimization, and AI-powered keyword suggestions.
• Pricing: The free plan comes with five Content AI credits, while 50 extra credits cost $19. The Pro version costs $59 per year. 

3. Yoast SEO

Yoast SEO WooCommerce makes optimizing meta descriptions, page titles, and readability easy.

It offers breadcrumb navigation, internal linking suggestions, and redirect management to keep your eCommerce site organized. The free version covers most basics. 

• Best for: Beginners who want easy SEO setup with step-by-step recommendations.
• Key benefits: Optimize titles, add product SEO descriptions, and breadcrumbs while keeping things simple. 
• Pricing: Yoast Premium ($99/year) unlocks extra features like automatic redirects and orphaned content detection.

4. All in one SEO (AIOSEO)

AIOSEO is another top-tier SEO plugin that helps with everything from XML sitemaps to on-page and off-page SEO analysis. 

It has tools for social media integration, local SEO, and rich snippets, making it great for small businesses or anyone who wants a set-it-and-forget-it SEO tool. 

• Best for: Store owners who want an easy-to-use SEO tool with social media and local SEO features.
• Key benefits: Helps with meta descriptions, sitemap generation, and advanced settings.
• Pricing: In addition to the solid free version, premium plans start at $49.60/year.

5. SEOPress

If you want something lightweight yet powerful, check out SEOPress. It offers content analysis, redirection management, and structured data for free, with advanced paid features. 

• Best for: Those looking for a simple, streamlined SEO plugin with essential features.
• Key benefits: Works well for small stores that need an affordable SEO solution.
• Pricing: The pro version ($49/year) includes WooCommerce integration, Google Analytics tracking, and AI-powered SEO suggestions.

6. WP Rocket (For speed and SEO)

While not a traditional SEO plugin, WP Rocket increases website speed – a major ranking factor in search engine results pages (SERPs). 

It improves page load times with caching, lazy loading, and database optimization, making it a must-have for keeping your WooCommerce store running fast. 

• Best for: Speeding up WooCommerce stores for better SEO rankings and user experience.
• Key benefits: Helps with caching, lazy loading, and database cleanup.
• Pricing: Plans start at $59/year.

7. JetPack

Jetpack is a multi-purpose plugin that improves website speed, security, and performance. It offers a range of features, including site performance optimization, downtime, core web vitals monitoring, email marketing integration, and social media sharing.

Jetpack Boost helps improve site speed by optimizing critical CSS, deferring non-essential JavaScript, and enabling lazy image loading, making WooCommerce stores load faster and rank better. It also includes security enhancements to protect against malware and hacking attempts.

• Best for: Store owners looking for a single plugin to improve site speed, security, and marketing.
• Key benefits: Boosts performance with caching, lazy loading, and security tools for better search engine rankings.
• Pricing: Free plan available; premium features start at $9.95/month (billed annually) or $19.90/month (billed monthly).

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Astra

Astra is one of the fastest WordPress themes. Its lightweight code (under 50KB) and 0.5-second load time make it excellent for WooCommerce stores looking to improve site speed and SEO rankings.

Astra is highly customizable and works seamlessly with Rank Math and Yoast SEO, making on-page SEO easy to manage. With over 230 pre-built templates, setting up a professional-looking store takes minutes.

The theme also includes built-in schema markup support and mobile optimization, ensuring better search rankings and a smooth shopping experience.

• Best for: Store owners who want a fast, SEO-friendly WooCommerce theme with flexibility and pre-made designs.
• Key benefits: Super fast load times, built-in SEO features, schema markup, and great mobile performance.
• Pricing: Free version available; Astra Pro starts at $59/year.

Neve

Neve is a lightweight, mobile-first WordPress theme that keeps your WooCommerce store fast and optimized. It works seamlessly with the most popular SEO plugins, making optimization easy.

Since it’s compatible with AMP (Accelerated Mobile Pages), Neve loads lightning-fast on smartphones, which helps with mobile SEO rankings. It’s also highly customizable, so you can tweak layouts, colors, and typography without slowing down your site.

The free version is packed with features, making it a great starting point for beginners. 

• Best for: Store owners needing a fast, mobile-friendly SEO-ready theme.
• Key benefits: Optimized for mobile, AMP support, schema markup, and ultra-fast performance.
• Pricing: Free version available; Pro starts at $69/year.

Divi

Divi is one of the most popular WooCommerce themes, thanks to its drag-and-drop builder and SEO-friendly design. 

It’s great for customizing store layouts without coding, and it works well with structured data plugins like Rank Math. 

• Best for: Store owners who want full design control with SEO-friendly elements.
• Key benefits: Built-in SEO settings, schema markup, and mobile-friendly layout.
• Pricing: Paid plan from $89/year or a lifetime license for $249.

Flatsome

Flatsome is an eCommerce-specific theme with a focus on speed and user experience.

With a core code of only 56 kB – the rest is lazy-loaded – Flatsome delivers fast performance, responsiveness, and outstanding user experience. 

It integrates well with the Yoast SEO plugin for easy optimization. 

• Best for: WooCommerce stores that need high performance and modern design.
• Key benefits: Fast, lightweight, and packed with SEO features.
• Pricing: $59 at ThemeForest.

Porto

Porto is another WooCommerce-focused theme designed for speed and SEO optimization. It has built-in schema markup, breadcrumbs, and product page optimizations that help improve web search rankings. 

• Best for: Store owners looking for a WooCommerce-optimized SEO theme.
• Key benefits: Pre-built eCommerce demos, schema support, and great page speed scores.
• Pricing: Starting from $59.

Tagging DOs

• Use all 13 tags. Tags can be up to 20 characters – use that limit. For instance, the single tag ‘recycled polyester’ is better than two separate tags, ‘recycled’ and ‘polyester.’ Not to mention, you save one tag.
• Use multi-word phrases and long-tail keywords wherever possible. Long-tail keywords are longer and descriptive (usually containing more than three words). 
• Use regional phrases and synonyms. For example, you may be based in the UK and use ‘Grey trainers’ in the title, but if part of your audience comes from the US, make sure to add ‘Gray sneakers’ as a tag. 
• Keep an eye on your Shop stats, and change and diversify the tags for listings that aren’t getting traffic.

Tagging DON’Ts

• No repetition. Avoid using the same word in two or more tags, like ‘bear art’ and ‘bear designs.’ Instead, use ‘animal art’ and ‘bear designs.’
• Don’t copy your categories and attributes. Your listings are organized under categories. If your product is listed in the Statement Ring category, you don’t need to repeat ‘statement ring’ in the tags. 
• Don’t translate tags. Stick with your shop language, as Etsy will translate tags automatically. The exception is when you speak multiple languages well and want your whole store to be multilingual. In that case, Etsy has specific fields to insert custom translations other than letting their engine translate content automatically. 
• Forget plurals. Etsy matches tags in listings with keywords from searches based on the same root word. Customers looking for ‘mugs’ will find listings with a ‘mug’ category, tag or keyword.

• Don’t misspell keywords. Avoid common spelling mistakes as tags – Etsy redirects typos in the search to the correct results.

Use Etsy keyword research tools

Use a keyword generator focused on Etsy to research not only the main keywords but also other terms related to your product that you can use as tags. 

Most tools, like eRank, Alura, or Sale Samurai, allow free keyword research and subscriptions with premium features.

Check the Etsy search auto-suggestions

Type your main keyword phrases and product names in the search bar and take note of the terms Etsy search suggests to complete the phrase.

These suggestions are based on real searches people make on Etsy and can give you useful tags and additional keywords.

Use an Etsy tag generator

Use an Etsy tag generator tool like KeySearch. Depending on your main keyword phrase, the results can be a hit or miss, but the tools can be helpful when you’re stuck and looking for ideas.

You can use ChatGPT as an Etsy tag generator. Simply type the prompt ‘Generate Etsy tags for the keyword <Keyword>. Keep each tag within 20 characters.’

Occasion

Incorporating occasion-based tags can help shoppers looking for gifts to commemorate special events or purchase seasonal items for decoration to get in the mood. 

You can use such tags for products explicitly created for the occasion or apply them to merch suitable for season promotions. 

Don’t forget to replace the seasonal tags after the sales to keep your visibility high at all times.

Target audience

Tags directed towards a target audience are especially helpful for people looking for gifts. 

In these cases, a potential buyer may not yet have a clear gift idea but may know something about the recipient. The tags will help the Etsy algorithm display relevant results.

Materials and techniques

Etsy offers dedicated fields to specify product materials and techniques. Still, you can use tags to display additional information, especially if your items are customized or you used a unique method in their production.

Styles and sizes

When shoppers search for products based on aesthetics and personal taste, tags are the primary source of information for the Etsy search results.

Use tags to convey characteristics that aren’t available in the standard Etsy listings fields, such as artistic style, a time period, color palette, lifestyle, or philosophical school.  

The same applies to unusual shapes and sizes.

Use cases and problem solutions

Use tags to show your customers how your products can solve problems or make their lives easier, from organizing your home and office to helping with workouts and nutrition.

Categories

Etsy offers a detailed range of categories and sub-categories. You can’t create your own categories, as they’re pre-determined. 

Make the most of them and choose the one that represents your products the best, as they work as tags and increase the chance of Etsy search results matching your listings. 

If your product would be more appropriately placed in an unlisted category, use the tags to provide that additional information.

Find Categories in the Listings sections, Details tab.

Attributes

Similarly, Etsy offers an ever-growing list of predetermined attributes to help your listings stand out and make it easier for customers to find exactly the merch they’re looking for. 

The available attributes change according to the listing category. Products in apparel categories will have options like colors and sizes, while canvases will have framing or materials.   

Take your time to fill in as many attributes as possible, as doing so will free up more tags.

Find Attributes in the Listings sections, Details tab.

Titles

Your listing title should describe the product while including accurate and relevant terms. Place the most relevant keywords at the beginning, letting your customers know precisely what the product is about. 

However, differentiate your listing from competitors by mixing the necessary keywords with unique attributes.

Every Etsy seller should avoid piling up too many labels in the title – like ‘Men’s T-Shirts, Stylish T-Shirts, T-Shirts for gifts’. That makes the title difficult to read. It’s better to be specific; also, remember that Etsy and Google will display only part of very long titles in the results.

Find Titles in the Listings sections, About tab.

Product descriptions

Etsy search matches search results to keywords within listing descriptions to rank your products.

Place keywords at the start of your listing description, but avoid copying the exact phrasing used in the titles. Instead, use a more conversational tone to explain the product to your audience.

Conclude the description with relevant information, such as size charts and other technical information, in addition to the options provided by Etsy in categories and attributes.

Find Descriptions in the Listings sections, About tab.

How to find the best keywords for your Etsy shop

• First, consider the features that make your product unique and make a list of them. Use both single words and short phrases.
• Put yourself in the shopper’s shoes. If you were to purchase an item similar to what your shop offers, how would you find them? Which terms would you type in the Etsy search bar to find the perfect match? Make a list of these terms.
• Research competitors. Look for best-selling products similar to yours or related to your niche. Take note of descriptions and hashtags. Check reviews and find what customers love about these products and why they’re best-sellers. Also, find what could be improved. Write down your findings. 

Put these three lists together. Check if they overlap – give preference to the terms you found in competitors’ well-succeded shops that describe your own products well. 

Now that you have a list of keywords, it’s time to test them on various platforms.  

Where do you look for these keywords?

• Etsy search.
• Social media.
• Google, Bing, and other search engines. 
• Use a keyword search tool like eRank, Alura, or Marmalead.
• Broad-range SEO tools, like Semrush, Google Ads Keyword Planner, and Google Trends.

Etsy search, social media, and search engines will show if people are using these keywords and if pages and stores respond to the demand. But, it’s the keyword research tools that will narrow them down, helping you improve your Etsy SEO.

How to search for keywords on Etsy

Etsy’s search engine suggests keywords based on previous shoppers’ searches and current trends. 

These suggestions determine what people are interested in buying within the platform, making the Etsy search engine a powerful tool.

Follow these steps to do keyword research inside Etsy:

1. Find the Etsy platform search engine on www.etsy.com.

2. In the search bar, type the main product of your Etsy store. For example, if you sell custom posters – write posters. When you finish typing the word, you’ll notice that the Etsy search engine offers a list of terms related to your search.

3. Add for, and you’ll see another variety of keywords.

4. Try adding with, and you’ll see even more options. 

Where to insert keywords

These are the places where you must insert keywords to rank high – we’ll explain a few of them in detail later:

• Product titles and descriptions.
• Meta titles and descriptions and images alt text.
• The domain name and blog posts (if you have an external site connected with Etsy via Pattern).
• Feedback and reviews.

Basics of SEO

Use the right keywords that match your customer’s search engine result page (SERP) intent.

Let’s say your online business sells mugs with elephant images. Your product pages should appear in the results when someone searches for “mugs with elephants for sale” or simply “Elephant mugs” and similar terms.

However, if a user’s search intent is – how do I make mugs with elephant images? Your store might not be the best result. A how-to blog article would be the perfect match.

Limited customization

There are limits to how you can customize your Shopify website. You can’t edit your sitemap, and there are restrictions on structured data and the site schema markup. This means Google can recognize a product’s name, description, and price but not attributes such as sizes or colors.

Duplicate product pages

There are flaws in how Shopify handles products with different variations, such as creating new pages with duplicate content. This means items can exist on multiple pages or URLs in the Shopify online store. If both pages rank for similar keywords, search engines get confused and don’t know which page to send the organic traffic to. 

To solve this, Shopify has added canonical URLs. If two different URLs show the same product, choosing one by applying canonical tags will tell the search engines which product page to show in the search result.

Long URLs

Shopify’s page URL structure uses a subfolder-based system, making long and inconvenient URLs. Although Shopify is taking feedback into consideration, the best way to solve this issue still requires looking for URL shorteners or redirects.

1. Optimize your online store’s structure

Optimizing your content and eCommerce site structure is one of the most important steps. Pages need to be simple and easy to understand. Buyers have to be able to find everything they need and navigate the site with zero problems and confusion.

Structure

Create a structure with sense and order. Organize content in a few simple category pages and don’t lead customers too far from the home page. No one wants to get lost in a maze of links and sub-categories while looking for a single item.

We suggest a site structure with the Home Page > Category Page > Product Page. This will create a positive user experience and help search results rank product pages higher than competitors.

Internal links

Add internal links to promote the most important pages of your online shop. Google uses links to rank content in search results for different Shopify sites – the more links a page has, the more it indicates to Google and other search engines the importance of the article. 

Site owners can control internal linking and guide shoppers and search engines to the most essential pages. Link to a specific page using anchor words, choose compelling ones, and notify search engines of what the link will lead to. Shine among other Shopify store owners by linking to what’s important.

Navigation

Help users navigate your Shopify site with straightforward and recognizable terms, page names, and destinations. Buttons should clearly state where the click will lead them. List the most important pages and send customers directly where they need or want to be.

Also include a search bar, contact, and about us pages. Customer-friendly content will help build credibility and connections and rank the store higher in searches.

2. Research the right target keywords

Search engine optimization is all about keywords. To rank high on a search engine’s index, specify a target keyword people are searching for and add it to your Shopify store. You’ll need to research and map keywords to gather the necessary information.

There are multiple resources, as well as paid and free tools, for researching and improving SEO for your Shopify store. Let’s look at some options and resources for keyword ideas and research:

• Buyer personas. Put yourself in the shoes of potential customers. Consider what search terms you’d type to find the products your eCommerce store sells. Ask your desired audience directly, discover related keywords, and gain inspiration for what to sell on Shopify.
• Social media. Use social media for the ultimate keyword research. Look for products similar to yours and explore the hashtags and terms used to describe them.
• Competitors. How do they attract customers and gain traffic? Learn from the keywords they use in their web pages, meta tags, page titles, and meta descriptions – find out what the ranking factor is for them.
• SEO tools. Search engines understand what keywords people look for the most. Use a keyword research tool like Google Trends, Google Analytics, and Bing Webmaster Tools. Or go for trustworthy paid services like Semrush to explore the current trends and searches worldwide.

3. Improve the user experience

User experience is another important factor that determines the future success of your store. Sell not only your products online but promote excellent customer service and user experience to boost brand awareness and attract more people to your site.

Make your online store look great on all devices, including phones, tablets, and desktops, to improve the shopping experience. Use paid or free Shopify themes to increase the time spent on your site – which Google considers for a higher ranking, leading to more traffic and conversions.

4. Improve your website’s speed

When a customer visits a blog post or clicks on a website, they don’t want to wait ages for it to load. Frustration leads them to abandon a website, which is why it’s important to optimize your Shopify store speed. 

• Choose a highly optimized theme or build one according to your specifications.
• Use small, optimized images that are lighter and will load quickly. Use image optimizers like Tiny SEO if necessary.
• Install only the Shopify apps you need. 
• Avoid sliders if you notice they’re considerably affecting your page loading speed.

5. Have a blog section and create quality content

Blog content is a great SEO booster for your Shopify store. Increase organic traffic on Google and enhance your Shopify marketing efforts with content and blog posts containing keywords. Shopify comes with a basic blogging engine that allows merchants to start writing with a few simple clicks. Go to your Online Store > Blog posts and get creative.

Content marketing can help stores reach a wide audience through search engines if the content is created around target keywords and adjusted to the specific niches of the business.

Come up with a good content strategy and optimize your website to the fullest. Determine the main goal of your Shopify blog, consider what type of content you want to share, and how it’ll attract new customers or strengthen your bond with existing ones.

6. Optimize your listings

Descriptions are your sales pitch – next to stunning product images and clear titles. They can make your items stand out, boost SEO rankings, and convert browsers into buyers. 

Here’s what makes a winning listing.

• Focus on benefits, not features. Customers buy solutions, not specifications. Tell them how your product improves their lives. Is it a time-saver? Stress-reducer? Confidence booster? Highlight those benefits.
• Speak their language. Ditch the technical jargon. Write in a clear, conversational style that feels natural and engaging.
• Keep it concise. Attention spans are short online. Use bullet points, short paragraphs, and an active voice to deliver information efficiently.
• Social proof matters. Showcase customer reviews and ratings. Seeing positive feedback builds trust and encourages buying decisions.
• Utilize SEO. Sprinkle suitable keywords throughout your descriptions without sounding unnatural. This helps search engines showcase your product to potential customers actively looking for what you offer.
• Visual appeal is key. High-quality product images are crucial for gaining attention. Consider offering a zoom function and adhering to Shopify’s image size guidelines. Include multiple angles to give buyers a complete understanding of your product.

Your product descriptions are a conversation starter. Use them to connect with your customers, showcase your product’s value, and drive sales.

7. Write engaging page titles and meta descriptions

The page title and meta description should be engaging and precise. 

Shopify provides templates that automatically generate titles and descriptions. Still, you can edit those to your liking and boost your Shopify SEO, moving your store higher up on the search results with well-planned keywords. 

Remember that meta titles and descriptions are only for the search engine listing preview results. They will differ from the regular ones that appear on your product page.

8. Get backlinks

Backlinks are links posted on relevant websites that send users to your page. 

They have a huge impact on the search ranking, as search engines use backlinks to determine how the wider audience values your Shopify site. They establish brand credibility and trustworthiness. Link building is not easy, but the effort is worth it.

How do you get links to your Shopify store?

• Publish strong content. Valuable content attracts backlinks since people prefer linking to interesting and reliable pieces.
• Publish guest posts. By publishing on high-ranking websites, you will automatically earn backlinks.
• Reach out. Contact bloggers, influencers, and review websites – ask them to review your products.
• Mentions. Maybe your store has already been mentioned without a backlink. Use mention.com to find possible mentions and email them asking for a link to your store.
• Manufacturer and supplier links. Established companies might have a policy for retailers to get a link – try emailing them and asking for it.
• Broken links. Search for broken links for products similar to yours. Reach out to the owner of the site with the damaged address and ask them to link to your store instead.

Make it happen today!

Start selling

Sherpas: Smart SEO

Sherpas: Smart SEO is a Shopify app created to help merchants optimize their online stores for search engine rankings and traffic. It is a good option for Shopify merchants who want to improve their store’s SEO without extensive technical knowledge.

Key features:

• Meta tag generation. Automatically generates product titles, descriptions, meta and title tags for improved search engine optimization.
• Image optimization. Enhances product image alt text for better search engine understanding.
• Sitemap management. Generates and manages your store’s sitemap, ensuring search engines can easily crawl and index your content.
• Broken link fixing. Identifies and helps fix broken links on your website.
• Multilingual support. Supports translating your store content into multiple languages, potentially attracting a wider audience.
• JSON-LD structured data integration. Provides structured data markup for your products, potentially leading to richer search results.
• Page speed optimization. Offers tools to analyze and improve your store’s page loading speed, which is a ranking factor for search engines.

Benefits:

• Simplified SEO. Provides user-friendly tools to implement essential SEO practices without requiring extensive SEO knowledge.
• Improved search ranking. Optimized product data and faster page speed can improve your store’s visibility in search engine results.
• Increased traffic. Higher search positions can lead to more organic traffic visiting your store.

Pricing:

• Seven-day free trial.
• Free version available.
• Plans from $9.99 per month.

SEO Manager by Venntov

SEO Manager by Venntov is a Shopify app designed to optimize online stores for search engines, increasing their Shopify ranking and organic traffic. It’s a robust option for Shopify merchants seeking a comprehensive SEO solution with its blend of automation, data analysis, and educational resources.want to improve their store’s SEO without extensive technical knowledge.

Key features:

• Real-time performance scans. Analyzes your store’s SEO performance in real-time, providing insights into areas for improvement.
• Automated optimization. Automates SEO tasks like generating product titles, descriptions, and image alt text.
• Keyword suggestions. Offers AI-powered keyword discovery tools to identify relevant keywords for your products.
• Bulk URL redirect management. Streamlines the process of managing 301 redirects for improved SEO structure.
• 404 Error fixing. Helps identify and fix broken internal links that can negatively impact SEO.
• Google Analytics integration. Installing Google Analytics provides additional data and insights for SEO strategy development.
• Schema markup support. Provides tools to implement JSON-LD structured data markup for your products, potentially enriching search results.

Benefits:

• Comprehensive. Provides a wide range of SEO tools for both technical and content optimization.
• Efficiency. Automates repetitive tasks and streamlines SEO management.
• Data-driven insights. Integrates with analytics tools for data-driven SEO decision-making.
• Educates. Provides daily tips and tutorials suitable for all experience levels.

Pricing:

• Seven-day free trial.
• Free version available.
• From $29 per month.

SEO Metriks All-in-One SEO

SEO Metriks All-in-One SEO is a Shopify app that provides merchants with a suite of tools to optimize their online stores for search engines. It’s a well-rounded option for Shopify merchants seeking a comprehensive SEO toolkit. It caters to various SEO needs, from keyword research to competitor analysis and reporting.

Key features:

• On-page optimization. Offers tools to optimize product titles, descriptions, meta tags, and headings with relevant keywords.
• Keyword research. Identifies high-volume, low-competition keywords for your products.
• Competitor analysis. Reviews your competitors’ SEO strategies to identify improvement areas for your own approach.
• Broken link checker. Helps identify and fix broken links on your Shopify stores.
• Sitemap management. Generates and maintains your store’s sitemap, ensuring search engines can efficiently crawl and index your content.
• Mobile-friendliness testing. Analyzes your store’s mobile user experience.
• Social media integration. Offers tools to integrate your social media channels with your SEO strategy for better online visibility.
• Search rank tracking. Monitors your store’s ranking for targeted keywords over time to track SEO progress.
• SEO audit reports. Provides comprehensive reports on your store’s overall SEO, identifying improvement areas.

Benefits:

• One-stop solution. Offers a wide range of SEO tools for various aspects of search engine optimization.
• Data-driven optimization. Keyword research and competitor analysis tools help you make informed SEO decisions.
• Intuitive interface. Streamlines SEO management with an easy-to-use interface.
• Actionable insights. Provides comprehensive reports with proactive recommendations to improve your SEO strategy.

Pricing:

• Three-day free trial.
• From $7.99 per month.

Plug In SEO

Plug In SEO helps merchants optimize their online stores for search engines. It focuses on both user-friendliness and offering clear guidance for navigating SEO best practices.

It’s a good option for Shopify merchants who want a well-guided approach to SEO. Its emphasis on clear instructions, time-saving features, and detailed support can be particularly helpful for those new to SEO or managing an online store with a limited technical background.

Key features:

• SEO audit and recommendations. Pinpoints your store’s improvement areas and offers actionable solutions.
• SEO templates. Provides these for product titles, descriptions, meta tags, and blogs, streamlining optimization tasks.
• Broken link checker. Identifies and helps fix broken addresses on your website.
• Integrates Google Trends and your Google Search Console account. These Google Search tools provide information on keyword searches and customer interests.
• Dynamic SEO content. Generates dynamic SEO content for product descriptions and blogs, saving time and effort.
• Multiple page support. A unique feature that edits SEO elements for all store pages, including filtered collections and search results.
• Automatic email alerts. Sends automatic email alerts notifying you of potential SEO issues.
• Detailed support. Provides access to detailed support resources and the option to connect with SEO experts for additional guidance.

Benefits:

• Easy to use. Offers an intuitive interface with clear instructions.
• Actionable insights. Provides comprehensive audits and actionable recommendations to directly address your store’s SEO needs.
• Time-saving features. SEO templates and dynamic content generation can streamline your workflow, saving you significant time.
• Comprehensive support. Includes access to support resources and the option for expert consultations.

Pricing:

• 14-day free trial.
• From $29.99 per month.

Active search

This method allows TikTok users to directly search for specific terms or topics using the built-in search bar. SEO is particularly important here. 

By optimizing your videos with keywords and hashtags, you increase the likelihood of your content appearing in search results when users actively seek information related to your niche.

Content discovery

Unlike active search, content discovery relies on TikTok’s sophisticated algorithm to surface videos it believes will resonate with each user. This algorithm considers various factors, including watch history, interaction patterns (likes, comments, shares), and broader platform trends. 

While SEO doesn’t directly influence these recommendations, well-optimized content with high engagement metrics (likes, comments, shares, watch time) can still perform better as the algorithm prioritizes content users enjoy and interact with. 

Creating high-quality, engaging content that resonates with your target audience is an indirect yet powerful way to leverage the content discovery system for increased visibility.

Individual user interactions

The TikTok algorithm considers users’ likes, favorites, hidden videos, and videos watched to the end to suggest similar content. 

• Watch Time: Videos with longer watch times signal user interest.
• Completion Rate: Videos watched in full indicate high engagement and are likely to be promoted.
• Shares and Saves: Other users sharing or saving your video signifies valuable content and expands its reach.

Video information

Pay attention to the content in the videos you upload: 

• Captions and Descriptions: Include relevant keywords naturally within video titles, on-screen text, captions, and descriptions to improve searchability.
• Hashtags: Utilize a strategic mix of popular and niche hashtags to categorize your content and attract targeted viewers.
• Sounds and Music: Trending sounds and music can boost discoverability through sound-based searches.

Device and account settings

Device and account settings weigh less in your TikTok ranking than individual user interactions and video information.

TikTok improves performance by using your language preferences and country setting, as well as your mobile device type and interest categories.

• Location Tags: Geo-tag your videos to reach local audiences for relevant content.
• Language Settings: Set your video language correctly to ensure you reach viewers who understand your content.

Overall engagement

• Likes and Comments: Positive reactions signal valuable content and influence recommendations.
• Follower Growth: A steadily growing follower base indicates audience interest and can boost visibility.

Understand your target audience

Start with your known audience. Analyze their engagement: what videos resonate, and which hashtags capture them? Comments and messages also offer clues. 

Then, proceed toward your target audience – who are you trying to reach? Research your ideal followers’ demographics, interests, and the type of content they engage with. This helps tailor your content and keyword strategy to their interests for a strong TikTok SEO strategy.

TikTok keyword research

Incorporating strategic keywords is essential for discoverability, but how do you identify the right ones? 

Use free keyword research tools like Google Trends and Google Ads Keyword Planner to discover search terms with good volume (how often users search for the term) but low competition (fewer creators targeting those terms). 

This sweet spot increases your chances of ranking well. Broaden your reach by including a mix of long-tail keywords (more specific phrases users might search for) alongside broader terms that capture the essence of your content. Consider exploring paid keyword insights tools like Ahrefs and SEMrush for more in-depth research.

Strategic keyword integration

Optimizing your content with relevant keywords is a fundamental pillar of TikTok SEO. By strategically incorporating these terms throughout your profile and video elements, you increase the likelihood of your content appearing in search results. Here’s a breakdown of key areas to focus on:

• Optimize Your Profile: Don’t underestimate the power of your profile as a searchable asset. Include appropriate keywords within your bio and username. While character limits exist, strategically weave in terms that describe your content and niche.
• Hashtags: Hashtags are the gateway to discoverability on TikTok. Utilize a balanced mix of popular hashtags (ideally under 500,000 posts) to tap into broader trends and niche hashtags (under 100,000 posts) to target specific communities.
• Conduct thorough hashtag research to identify trending terms that align with your content and audience. Remember, quality trumps quantity. Prioritize using relevant hashtags that accurately describe your video and resonate with your ideal viewers.

When you strategically integrate keywords across your profile and hashtags, you enhance the searchability of your content, making it easier for users actively searching for related topics to discover your videos.

Trending topics

The fast-paced nature of TikTok thrives on trends. 

Staying updated on popular challenges, dances, sounds, and effects can significantly increase your content’s discoverability and engagement, particularly for creators building their audience. 

Here’s how to make the most of trends:

• Stay Informed: Explore the Discover page, follow relevant hashtags, and observe content from creators you admire.
• Strategic Participation: Don’t just jump on every trend. Analyze which ones align with your brand or content style to ensure an authentic connection with your audience.
• Add Your Unique Spin: Even while participating in trends, inject your own creative twist. This personalization can help your content stand out and leave a lasting impression.
• Leverage Trending Sounds and Effects: Using popular sounds and effects can increase the chances of your video appearing on TikTok’s search results and trend pages.

By strategically incorporating trending elements, you can tap into the current conversation on TikTok and expand your reach to a wider audience.

However, remember that authenticity remains key. Focus on creating content that aligns with your brand identity while using trends to enhance discoverability.

Combine TikTok with blogging

Having a blog alongside your TikTok creates a powerful SEO synergy. Here’s how to use each platform for the other:

• Promote TikTok on Your Blog: Embed your TikTok videos directly into your blog posts. This keeps users engaged on your website while showcasing your dynamic content.
• Optimize Your Blog Posts: Carefully research keywords and incorporate them naturally into your blog content. This improves your SEO ranking on both Google’s internal search and potentially within TikTok’s search queries.
• Drive Traffic Back to TikTok: Include clear CTAs within your blog posts, encouraging readers to follow you on TikTok. Consider offering exclusive content or sneak peeks on TikTok to motivate them further.
• Blog About Your TikTok Process: Offer behind-the-scenes glimpses into your TikTok content creation. This can include blog posts on brainstorming video ideas, editing tips, or insights into what resonates with your audience. This not only fosters a deeper connection with blog readers but also provides valuable content for your blog.

Implement this two-way digital marketing strategy and maximize the reach of your content, establishing yourself as a thought leader in your niche on both platforms.

Track your performance

Regularly analyzing your TikTok video performance lets you identify what content resonates with your audience and what areas need improvement. Here’s how to make the most of analytics for success:

• Track Key Metrics: Regularly monitor core video metrics such as views, completion rate, engagement (likes, comments, shares), and follower growth. These KPIs (key performance indicators) provide valuable insights into how your content is performing.
• Identify Winning Keywords: Analyze which keyword ideas perform best in your videos. Look for trends that generate high views, engagement, and follower growth. This will help you improve your strategy for future content.
• Refine Your Approach: Adapt your content creation and SEO tactics based on your analytics. Consider what elements resonate most with your audience and tailor your future videos accordingly.
• Utilize Available Tools: Use TikTok’s built-in analytics suite to gain insights into your video performance. Additionally, consider exploring third-party analytics tools that offer more comprehensive data and reporting features.

Monitor your performance consistently and use data to guide your decisions. This will help you continually refine your TikTok SEO strategy and maximize the reach and impact of your content.

Why is keyword research important

Keyword research predicts user search intent. Affiliates parse popular keywords to connect customers to their products and inform their decision.

In essence, keywords get people to click on your site. Good keyword research should result in better traction, more conversions, and more money.

Keywords are the language of a search engine algorithm. As you seed keywords into your affiliate blogs and content, the algorithm decides whether your website fits a specific target audience search suggestion.

The process of maximizing user traffic to your affiliate site is called search engine optimization (SEO). Apart from keywords, the Google algorithm measures multiple factors that weigh whether your affiliate website is relevant to the user and should rank higher:

• Metadata – page titles and description tags, and other unseen HTML elements.
• Authority – internal links to reputable sources and external backlinks to your content from other websites.
• Usability – website readability, load speeds, optimized user interface, and a clear search filter for sub-pages.
• Location – website domain, data location, and geographic area.
• Activity – frequency of new content and updates to existing information. 

In online marketing, search engine rankings can make or break your potential for sales. The higher your affiliate site ranks, the better the chance your link shows up on the first page of Google.

Popular keywords that produce a high search volume will have a better likelihood of ranking on the top of search engine results, creating more site click-throughs. However, they will also be more competitive. High competition creates keyword difficulty and limits your chances of gaining traction.

For affiliate marketing keyword research, it’s crucial to understand that broad and popular keywords might not always be the right ones. Knowing which terms to target will largely depend on your goals as an affiliate, your niche, and the market saturation at the time.

Think about the search intent

Finding keywords isn’t purely mathematical. You can research keywords with high monthly traffic and low competition, but if they fail to answer what the customer wants in a simple Google search, there will be no point in pursuing the topic.

Search engine algorithms predict intent from existing search histories.

Google takes keyword analysis a step further by predicting the relevance of the search and what the user is more likely to expect. Search engines offer keyword suggestions and content that aligns with popular demand.

For example, it’s more likely that a user searching for “Coachella” wants to learn about the music festival rather than the city in California, so the first result you get is event dates.

Since content that’s more likely to be relevant will appear higher on search results, it’s crucial to dedicate the time to research how popular websites format their content to match the intended query.

Search intent answers the why question: why did the user make their search?

Search intent has several motives – informational, commercial, transactional, and navigational. As an affiliate, your keyword strategy will rely on creating a framework to answer the correct intent. Let’s outline their main characteristics.

Informational search intent:

Informational keywords are one of the most common search queries. Users enter informational keywords to look for an answer to a specific question. The answer might be a definition, a fact, an event, or something more in-depth, like a guide or a manual.

The searcher might type a location for directions, check the weather, or research a fact of interest. Informational search can be formulated as a question, name, or term for personal use and knowledge.

Use informational keyword ideas to build trust and authority.

For affiliates, creating content with informational keywords aims to increase traffic and brand awareness. In exchange for the added traction, affiliates must succeed at researching the topic and creating value for the end user.

Information is where the transaction begins and ends. Users are looking to expand their knowledge on a topic with as few hurdles as possible, limiting commercial offers or advertising. However, this doesn’t mean informational keywords aren’t as valuable as other types of search intent.

Use informational keywords to increase your search engine rankings, bringing more authority to your business through external link building. To earn more conversions with affiliate links, building trust is key.

Informational keyword examples:

• “PC set-up guide”
• “How to start an online business”
• “US timezone map”
• “Who is Alan Turing?”

Commercial search intent:

Also known as commercial investigation, these are the search queries made by users already in the market for a specific product or service. Before making a purchase, however, the searcher will weigh their options and look for better prices. 

Users apply keywords with commercial intent to look for top items in a given category, comparisons between brands, and reviews from other websites. Searchers may also wish to find deals, offers, and coupons during a particular season.

Commercial keywords are one of the most important types of search intent for affiliate marketing. They act as a direct invitation from the customer to make a purchase.

Some commercial keywords are more profitable than others.

Commercial keywords are affected by the searcher’s intent during a particular stage of their purchasing journey. Potential customers can be ready to buy a product immediately – their decision already having been determined. Alternatively, the user may want to do an online search for new suggestions and relevant deals.

For example, a person looking for a new guitar might search for “guitar stores in Sacramento”. This is a very specific search that relies on the user’s geographical location. The searcher has already decided where to make the purchase. This is a solution-aware perspective.

On the other hand, a searcher might instead ask for “affordable guitars for sale”. This keyword invites a marketer to offer their best deals and persuade the user through authority over a subject. The searcher has not decided where to make a purchase. This is a problem-aware perspective.

These two types of keywords are very different but attempt to achieve the same outcome. It’s the marketer’s job to analyze how a potential search query relates to the buyer’s journey. In other words – affiliates must use keywords that encourage research for a better deal.

Use commercial keyword ideas to complement your product or service.

Instead of marketing your affiliate products outright, use commercial keywords to offer an objective answer to the user’s question, highlighting the key strengths of your affiliate product. Show but don’t tell – don’t upsell your products by minimizing others.

While you might not have the exact products a user wants, you can use commercial keywords to offer customers the value of reviewing, documenting, and offering insights during the buyer’s journey. That way, you can promote your affiliate products and give informational value while creating a gateway to conversions.

Commercial keyword examples:

• “Top eCommerce store platforms”
• “Semrush keyword magic tool vs. Ahrefs keyword tool”
• “Best hotels in Grand Canary”
• “Photoshop alternatives”

Transactional search intent.

After a user has done commercial research, they’ll feel informed enough to start looking for where to make a purchase. Transactional search intent occurs when the customer has prepared their wallet and is ready to add items to a shopping cart.

Customers already know what they want to buy and are looking to move directly to a sales channel. They often implement keywords related to the product, price, discounts, sales, and other phrases that facilitate a quick, affordable, and high-quality purchase.

Use transactional keyword ideas to promote call-to-action statements.

At the end of your content, it’s best to include transactional keywords in a call-to-action statement that persuades the reader to accept your offer. Wrap up your content and explicitly state how customers can benefit from your affiliate products and why their choice matters.

At this stage, your objective should be to move the customer to a fully committed decision. Once a buyer knows what you’re offering (a product-aware perspective), implement transactional keywords to guide them to a sale.

Transactional keyword examples:

• “Buy graphic t-shirts”
• “Cheap CPUs for sale”
• “Raycon promo code”
• “Black Friday discounts”

Navigational search intent.

The most commonly searched keywords fall under navigational search intent. Here, users already know what they’re looking for. Searchers have a specific website they want to visit, and it often takes less time to simply use Google instead of entering a full website URL in the search bar.

Unless you have wide brand recognition or offer a unique service, navigational searches won’t be a likely candidate for your affiliate marketing strategy. However, it’s still important to ensure that when a user types in your brand name, it’s the first to come up.

Use navigational keywords to curate your brand recognition.

You wouldn’t want other competitors in your affiliate marketing niche stealing potential site visitors. To manage good navigation to your website, optimize your page metadata – titles, descriptions, brand iconography, and text for new visitors.

Navigational keyword examples:

• “Facebook login”
• “Printify Affiliate Program”
• “Netflix Subscription”
• “Grammarly extension”

Decide what type of affiliate keywords to target

In affiliate marketing, you can categorize profitable keywords into two basic elements: keywords that can be used to plug your products and topics that people are already searching for.

Through your research, you can begin to speculate which topics offer your brand the most advantage and how certain keywords work well with your message. Should you compare products and brands, write detailed reviews, or build authority through non-commercial topics?

That said, there are four types of affiliate keywords you should consider when conducting targeted affiliate keyword research for your affiliate content:

General Comparisons:

Keywords fall into the general comparison category when searchers want to find the top product in a given category:

• Best wireless headphones
• Best Google extensions
• Best graphic t-shirts

Often, searchers add these keywords for a pros and cons estimate, or a list of top choices. This is an excellent option to tie in your own products, helping potential buyers make the right choice. However, these topics will have a larger search volume and more keyword competition.

Branded Comparisons:

Branded comparisons focus on particular products or companies. Searchers use branded comparison keywords to compare individual product line-ups or competing company releases:

• iPhone 14 vs. iPhone 14 Plus
• Hanes vs. Fruit of the Loom Undershirts
• Etsy vs. Shopify

These comparisons have a lower search volume than general comparisons. However, with lower keyword competition, affiliates have a better chance to get a foothold in search rankings.

Note that low-competition keywords are less likely to bring traffic but are useful when a customer is already close to making a purchase.

Product Reviews:

Product reviews focus on an individual product. Searchers looking to purchase might want to inspect additional details that affect their decision. They have heard of your affiliate product and are independently searching for a review:

• Fressko Reusable Cup review
• Huggle Hoodie review
• Pela phone case review 

Reviews are excellent for affiliate marketing because users are already very close to check-out – they’re invested in the product. However, note that search volumes for single reviews can be more lackluster than other types of keywords.

Trust & Authority Keywords:

To rank high on search engines, your affiliate page needs a level of authority and trust from the customer. However, you can’t build a good reputation only using commercial keywords. Instead, you have to inform or educate the visitor.

Even if you can’t plug your products outright, T&A keywords allow you to establish mastery over a niche subject. By giving potential customers a sense of expertise, they’ll be more likely to trust the quality of your products.

Another key factor for building authority is generating backlinks. Backlinks are website links from one web page to another. The more other websites use your page as a source, the higher your credibility and the more likely you will succeed at search rankings.

In summary, trust and authority keywords carry two benefits: building trust for your audience and receiving authority from backlinks on other websites.

Pick a tool for affiliate marketing keyword research

We’ve discussed keyword types, user search intent, and market niches. Now, let’s talk about the tools you can use to find related keywords and narrow your search. 

Keyword research tools are software that analyzes and lists crucial keyword metrics – search volume, competition, type, keyword density, etc. – to help you predict how well a keyword will generate more conversions.

Let’s list a few excellent keyword-tracking tools and their advantages for your affiliate marketing strategy.

Google Keyword Planner

The Google Keyword Planner offers insights into keyword frequency and difficulty and provides the option to search for new keyword suggestions and ideas. 

First, set up a Google Ads account. You don’t need to run an ad campaign to access the keyword research function. Once you’re logged in, find the menu bar, go to Tools, and click Keyword Planner.

To search for keyword ideas, click Discover new keywords. To analyze a related keyword’s volume, competition, clicks, and impressions, click Get search volume and forecasts. Type in a long list of keywords to get closer results.

SEMRush

The SEMRush Keyword Magic Tool applies more focus on keyword formatting types: long-tail keywords and broad keywords. Long-tail keywords consist of added search terms – “buy”, “for sale”, “discount”, “best”, etc. – that enhance the context of the search. 

Long-tail keywords affect search metrics in three ways: they offer less competition, are closer to customer intent, and give more insights into affiliate content ideas.

You can access the SEMRush keyword research tool through their Keyword Analysis sub-menu. Open the list of options, and select the Keyword Magic Tool. From here, enter any broad term or target keywords. 

SEMRush will take your initial seed keyword and convert it into a list of more specific long-tail keywords. The results will also show keyword search volume, monthly trends, and projected keyword difficulty.

SEMRush measures keyword difficulty on a percentage scale:

• Low-difficulty keywords (<60%) are a good starting point for new affiliates.

• Medium-difficulty keywords (60-80%) offer more traffic for pages with existing authority.

• High-difficulty keywords (>80%) require a planned and consistent marketing strategy.

Use the platform’s interactive search filter to select your preferred difficulty, search volume, keyword type, etc., and narrow down the search to keywords essential for your niche. Filter to find long-tail keywords, broad keywords, or phrase-match keywords from combinations of multiple words.

Ahrefs

The Ahrefs Keyword Explorer is an exceptionally optimized search tool that provides direct keyword traffic volumes from ten leading search engines, including social media sites. You can enter multiple keywords and generate specific ideas through their dedicated filters:

• Phrase match keyword combinations
• Terms that contain your keyword
• Top-ranking keywords
• Autocomplete suggestions
• Recent search queries
• Keywords phrased as questions

The full Ahrefs Webmaster tools provide detailed SEO monitoring and keyword planning options. The SEO tool includes performance monitoring, backlink research, and actionable keyword metrics: search volume, keyword difficulty, and traffic value.

1. Alura

Alura is one of the best Etsy SEO tools, positioning itself as an all-in-one platform that helps with every aspect of running an Etsy shop – from keyword research to marketing.

A few of Alura’s features:

• Easy-to-navigate interface 
• Keyword finder
• Product research tool
• Shop analyzer
• Listing optimization 
• Email marketing solution
• Chrome extension

Limitations:

While it’s one of the most comprehensive keyword research tools on the market with a wealth of features, it’s also one of the most expensive.

Best for:

Alura is great for new, growing, and established Etsy sellers, because they provide pricing plans with specific functionality that’s perfect for entrepreneurs of all levels.

Pricing:

Free plan: $0/mo. Great for new sellers. Gives access to all tools, but with a limited number of searches.

Growth plan: $29.99/mo or $19.99/mo if paid yearly. Useful for growing businesses.

Professional plan: $49.99/mo or $29.99/mo if paid yearly. A plan for established sellers ready to scale.

Explore each plan’s features on their pricing page.

2. EtsyHunt

EtsyHunt is an Etsy SEO tool with the world’s largest database of Etsy products, helping entrepreneurs identify useful keywords, best-selling products, optimize their shop, and gain insight into competition.

A few of EtsyHunt’s features:

• Product research tool
• Keyword research tool
• Etsy shop analyzer
• Fee calculator
• Etsy tag tool
• Listing optimization

Limitations:

Some sellers claim that EtsyHunt provides too much information, which leads to confusion, taking a while to interpret the keyword data provided. New sellers would need more time and effort to fully comprehend the reports.

Best for:

Most Etsy sellers that need a reliable, affordable, and powerful Etsy SEO keyword tool.

Pricing:

Free plan: $0/mo. A limited set of features.

Basic plan: $3.99/mo. Comprehensive features, good for optimizing Etsy shops.

Pro plan: $19.99/mo or $16/mo if paid yearly (billed annually at $189). Advanced features, perfect for well-established Etsy sellers.

Team plan: $59.99/mo. Extensive range of features, best for Etsy businesses with multiple team members.

Explore each plan’s features on their pricing page.

3. eRank

eRank is a popular tool with a wide set of features, offering powerful analytics, keyword resources, and useful functionality tailored to help sellers thrive in the ever-growing Etsy marketplace.

A few of eRank’s features:

• Keyword explorer
• Top seller analysis
• Rank checker
• Trend inspection
• Listing analytics
• Optimization recommendations

Limitations:

Even the Pro plan has limitations on the amount of searches. For example, 50 lookups per day for the rank checker and 200 lookups per day for the keyword research tool.

Best for:

An affordable option for all types of entrepreneurs – from beginners to experienced sellers.

Pricing:

Free plan: $0/mo. Good for beginners just starting out.

Basic plan: $5.99/mo. Perfect for active Etsy sellers who require more features.

Pro plan: $9.99/mo. For advanced sellers whose Etsy shop is growing and who want to take their business to the next level.

Expert plan: $29.99/mo. For professional researchers and analysts.

Explore each plan’s features on their pricing page.

4. Sale Samurai

Sale Samurai is an all-in-one solution that provides analytics and insights required to increase Etsy sales. It’s a great Etsy SEO tool with advanced filters that let sellers identify the best low-competition keywords and estimated search volume.

A few of Sale Samurai’s features:

• Keyword research tool with estimated search volume
• Customer-driven research data
• Chrome extension 
• Advanced filtering
• Holiday calendar
• Fee calculator

Limitations:

While Sale Samurai offers a 3-day free trial, it has no free plan, so it’s difficult for new sellers to assess whether the solution is right for them.

Best for:

Existing Etsy sellers who want to find the right keywords for their Etsy shop, monitor their competition’s listings and attract more customers.

Pricing:

Monthly plan: $9.99/mo.

Yearly plan: $99.99 paid yearly.

Explore the plan’s features on their pricing page.

5. EverBee

EverBee is a powerful Etsy tool focusing on product trends, store analytics, and keyword insights. Their Chrome extension gives sales estimations and allows sellers to swiftly conduct product research and monitor competitors’ performance.

A few of EverBee’s features:

• Product research tool
• Keyword finder
• Product analytics
• Etsy tags analyzer
• Listing rank tracker
• Etsy shop analytics
• Trademark monitor
• Chrome extension

Limitations:

A few useful features, like the listing rank tracker, are only available with paid plans.

Best for:

Most sellers who are looking for an intuitive Etsy keyword tool for finding great product ideas, conducting keyword research, and monitoring their listings.

Pricing:

Hobby plan: $0/mo. Limited product analytics without premium metrics.

Growth plan: $29.99/mo or $239 billed annually. Product research suite, Etsy store analytics, keyword research suite, listing rank tracker, trademark monitor.

Business plan: $99/mo or $828 billed annually. Everything in the Growth plan, plus unlimited Etsy shop connections and priority chat and email support.

6. Marmalead

Marmalead is an easy-to-use Etsy keyword research tool. With more than 260,503 Etsy shops trusting the platform, it’s a popular choice for beginners and experienced sellers alike, helping them optimize their listings.

A few of Marmalead’s features:

• MarmaMeter (view the level of search volume, engagement, and competition for each specific keyword)
• Storm (Etsy keyword generator)
• Keyword forecasting
• Trending keywords

Limitations:

Marmalead is a bit more expensive and has fewer features than other tools.

Best for:

An intuitive Etsy keyword tool that’s also great for beginners, providing various resources, helping them learn Etsy SEO basics and find the right keywords.

Pricing:

Entrepreneur plan: $19/mo or $15.83/mo if paid yearly.

Explore the plan’s features on their pricing page.

7. Crest

Crest is an Etsy SEO tool that helps sellers conduct keyword research, optimize their listings, and analyze their shop’s data. With a variety of helpful features, it’s great for managing and growing an Etsy shop.

A few of Crest’s features:

• Analytics of Etsy shop’s data
• Location-based customer analytics
• Real-time search engine optimization
• Generate and share video content
• Goal and forecast reports

Limitations:

The tool has no free trial, and it supports only up to three shops on a single subscription.

Best for:

A great, affordable tool for sellers who run an Etsy Shop and want to improve it further.

Pricing:

Crest offers a single plan, which costs $12.99/mo.

Make it happen today!

Start selling

Product titles

The first thing shoppers see. When writing product titles, keep them short, clear, and descriptive. Add relevant and specific keywords at the beginning because that’s what people see first when browsing.

Listing descriptions

The Etsy algorithm considers keywords and phrases in the listing descriptions. Add relevant keywords in the first few sentences, but do it naturally, casually incorporating the best ones while providing useful information about your product.

Etsy tags

Add 13 phrases that describe your item. Use relevant keywords, preferably multi-word phrases (tags can be up to 20 characters long), that describe what’s special about your item.

Add specific categories

While categories are mainly used to help Etsy shoppers browse and narrow their search, they’re vital in SEO, so add more specific categories to increase your listings’ visibility.

Categories act like Etsy tags. You don’t need to add tags that repeat the phrases that appear in your categories and attributes.

For example, if you have a listing in the t-shirts category, your listing could appear in the “T-shirts” search results. Adding t-shirts means your listing appears in the categories above it, including Tops & Tees, and Women’s Clothing.

Add attributes

Attributes are additional information. The attribute options you’ll see can vary depending on the category.

These also act like tags, helping your items match the shopper’s search term. They describe characteristics of your item, including color, material, height, width, or more specific attributes unique to a specific item and category, like the holiday or occasion it’s for.

Select the option that fits your item the best, even if it’s not an exact match. If a phrase appears in your attributes, there’s no need to add it as a separate tag.

Try Etsy Ads

Advertise your Etsy products with an ads campaign, driving traffic from across Etsy. Starting is simple – set a budget, choose a listing to promote, and launch the campaign. Learn how to set up an Etsy Ads campaign.

Regularly renew your listings

To get a small boost in the search rankings, try renewing your listings, but do so only during your local peak hours, when most people are browsing.

Step 1: Create a Printify account

Sign up for a free account and access over 1000 high-quality products, easy-to-use design tools, and an extensive network of Print Providers.

Step 2: Connect your Etsy shop

We provide a seamless integration with Etsy, so you can easily connect your shop today and start selling.

Step 3: Design custom products

Use our intuitive Product Creator (formerly known as Mockup Generator) to quickly create one-of-a-kind products by adding graphics, illustrations, text, or a combination of these elements.

Step 4: Publish and optimize listings

When a product is ready, optimize your Etsy listing by incorporating the most searched keywords and then publish for the whole marketplace to see.

Step 5: Start selling – We do the rest

As soon as the first order comes in, we’ll take care of the rest – printing, packaging, and shipping directly to your customer’s doorstep.

1. Optimize product titles and descriptions

Whatever your Shopify store sells, product pages are vital for driving traffic, sales, and building trust. They attract visitors and spark their interest in your business.

Here’s what you should keep in mind when optimizing your listings.

• Add informative and clear descriptions. Titles and descriptions are the first things visitors see. Write them in a way that’s easy to read and understand, providing all the information about the product.

Pay close attention to grammar, as typos can make a store look unprofessional and unreliable.

• Incorporate keywords naturally. Appear higher in search results by using relevant keywords.

Use tools like Semrush or Ahrefs for keyword research. Then, incorporate the popular ones in the title and descriptions.

2. Keep URLs simple and SEO-friendly

A Uniform Resource Locator, or URL, is the web address we enter in the browser’s search bar to access a website. It’s the organization of your website’s content.

URL structure matters for two main reasons:

• User experience. Improve the user experience by using a logical URL structure with page hierarchies, so it’s easier to navigate.
• PageRank. PageRank is an algorithm that Google Search uses to rank pages in their search engine results.

In Google, URLs are a ranking factor. Optimized URLs make it easier for search engine bots to index the website, thus providing relevant information to people.

In short, use SEO-friendly URLs. They should be simple, easy to read, and include relevant keywords describing what the page is about. This way, your Shopify store will perform better and appear more trustworthy.

3. Add image alt text

Your store’s images can be an important source of organic Google search traffic.

If it fails to load, the alt text appears in place of an image. It helps screen-reading tools describe images to the visually impaired and lets search engines crawl and rank the website better. 

Image alt texts need to be specific and representative of the products you sell.

A few important keys to writing effective image alt text:

• Describe the image clearly. Use the image’s subject and context.
• Add context relating to what you sell. For example, an alt text for an image of a model wearing a t-shirt you sell could be “A man wearing a black t-shirt.”
• Use niche keywords. While you don’t need to use them in each image’s alt texts, including them in some is useful.

By adding alt text, you help search engines better understand the content of your images and your store.

4. Build an XML sitemap

An XML sitemap acts as a roadmap of your website that leads Google to all your important pages.

XML sitemaps can be good for SEO, allowing Google to find your essential pages quickly, even if the internal linking isn’t perfect.

An XML sitemap is a file that lists a website’s essential pages so Google can find and crawl them. It also helps search engines understand your website structure. You want Google to crawl every important page of your website.

Learn how to build and submit a sitemap from Google.

5. Create a responsive and mobile-friendly website

It’s vital that people can easily view your store on multiple devices. 

By making a website responsive and mobile-friendly, you create a more enjoyable experience for customers, increase the time they spend on it, and improve your rankings in search engines.

If your website is not mobile-friendly, it may rank lower in search results – Google prioritizes mobile-optimized websites.

A few tips for creating a mobile-friendly website:

• Choose or create a responsive theme. Use a theme that incorporates responsive design principles so it looks great on all devices.
• Simplify navigation. Streamline mobile users’ navigation using collapsible menus or hamburger icons to conserve screen space. Make sure that important sections (product categories, search, and the shopping cart) are easily accessible on smaller screens.
• Create an easy checkout. Simplify the checkout process – minimize the number of form fields, enable guest checkout, and implement features like autofill and address suggestions.

Step 1: Sign up

Sign up for a Printify account – it’s a quick and straightforward process. Our service is free, and everyone is welcome on board.

Step 2: Pick a product

Explore our Catalog of more than 900 high-quality products, pick your next bestseller, and click Start designing.

Step 3: Apply a design

Design as many products as you like with our easy-to-use Product Creator (formerly known as the Mockup Generator). Upload images, add text, or use our AI Image Generator to create original artwork.

Step 4: Connect your Shopify store

We provide a seamless Shopify integration, so you can start selling today. Just follow our step-by-step guide to integrate your Shopify store with our platform.

Step 5: Start selling

Add products to your Shopify store and start selling. After you make a sale, our Print Providers will print, package, and ship directly to your customers.