Black Friday marketing strategies and why they matter?

These two events kick off the holiday shopping season. 

Online shoppers worldwide mark them in their calendars and browse online stores and marketplaces for amazing deals – it’s a fantastic chance for you to lure in tons of potential customers and turn your small business into an eCommerce empire.

• In 2023, shoppers spent $9.6 billion on Black Friday deals and $12 billion on Cyber Monday sales. 

Join in on the fun this year and grab your share of this multi-billion dollar event with clever Black Friday and Cyber Monday campaigns.

• Nine out of ten shoppers globally turn to online retailers during the Black Friday season.

Prepare your store on time, inform customers about upcoming deals, and drive sales throughout the holiday season.

• Top product categories during Black Friday sales are apparel and accessories (50%), toys (31%), gift cards (27%), books and video games (24%), and electronics (23%).

The beauty of being a print-on-demand (POD)  merchant is that you can customize almost anything in all these categories to fit the right target audience.

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20 Black Friday and Cyber Monday marketing ideas

Let’s look at 20 ideas you can try this holiday shopping season. Choose the right marketing strategy for your business to turn those on-the-fence shoppers into paying customers and generate sales throughout the holiday season.

FAQ

As Black Friday and Cyber Monday approach, along with the holiday season, launching a holiday email marketing campaign can significantly accelerate your sales.

This article explores email marketing, examines data regarding holiday shopping, and provides the best holiday email marketing tips for a profitable campaign.

Holiday email marketing: Why and when?

An email campaign is a great way to increase sales. Many businesses consider it the best holiday marketing tool.

Why should you launch an email campaign?

• Profitable. In 2023, email marketing revenue surpassed $10 billion, proving that it’s an effective way to reach your target audience and promote your holiday sales.
• Personal. Engage with potential customers directly and entice them to purchase a product – 99% of people who use email check their inbox daily.
• Cost-effective. With a return on investment of 4400%, roughly $44 for every $1 spent, email marketing campaigns are effective and affordable.

When is the best time to start a holiday email marketing campaign?

The holiday shopping season in the United States kicks off with Black Friday, which falls on November 29, 2024. However, savvy businesses start promoting their holiday sales as early as the beginning of November.

This approach allows you to capture the attention of early shoppers and build momentum leading into peak holiday shopping days like Black Friday and Cyber Monday.

Email software to use for holiday email marketing

The holiday season is a prime time for online retailers, and email marketing is one of the most effective ways to reach your audience without overspending the holiday budget. But you need the right email marketing tools to make the most of your campaigns and build customer relationships. Let’s look at some.

MailChimp

MailChimp is a favorite among businesses of all sizes for its user-friendly interface and comprehensive feature set. It offers solid segmentation tools, allowing you to analyze subscriber data and tailor your holiday email campaigns for better results.

Klaviyo

Klaviyo stands out for its deep integration with eCommerce platforms like Shopify. It’s designed to help your eCommerce store create highly personalized email campaigns based on customer data, making it ideal for businesses looking to maximize sales during the holiday season.

MailerLite

MailerLite is an affordable and straightforward email marketing tool that doesn’t compromise on essential features. It’s great for small businesses or startups looking for a budget-friendly option with enough functionality to drive effective campaigns.

Constant Contact

Constant Contact is known for its excellent customer support and ease of use. It’s a great choice for businesses needing extra help getting their email campaigns up and running. Plus, it offers unique features like event management, which can be handy during the holiday season.

Sendinblue

Sendinblue offers a comprehensive marketing solution that goes beyond just email. With options for SMS marketing, transactional emails, and advanced automation workflows, it’s a versatile tool for businesses looking to engage their audience across multiple channels during the holidays.

10 holiday email marketing ideas to boost your holiday sales

The holiday season is profitable for businesses of all shapes and sizes. With some preparation and planning, anyone can create a holiday email marketing campaign that resonates with their audience – without needing to hire a content marketing team.

1. Plan the holiday email marketing strategy early

Shoppers begin searching for holiday gifts right after Thanksgiving, so don’t wait until the last minute to prepare your holiday campaigns.

Ideally, send multiple holiday emails to customers a few weeks before the big day to set the holiday feeling. They’re great for building excitement without being overbearing.

By starting early, you’ll have enough time to fine-tune the details based on the preferences of your target audience. This will increase click-through traffic and encourage customers to purchase a product.

2. Choose the right email type

When preparing a holiday email marketing campaign, consider drafting all three of these. Each type has specific goals and requires a different approach, so how you write them matters.

• Welcome emails. A great way to leave a professional first impression and connect with your target audience. They’re delivered after a customer purchases a product or signs up for a newsletter.
• Promotional emails. No campaign can succeed without email marketing promotions that inform customers about sales, free shipping, online gift offers, and limited-time deals.
• Abandoned cart emails. Consider creating an abandoned cart email flow. By doing so and making these emails festive, you can lure customers back with discounts.

However, don’t go overboard when you try to entice customers – brand communications shouldn’t be a burden. Send too many, and you’ll quickly be on the unsubscribe list. A good rule is to wait a few days between emails, but this can vary from one business to another.

3. Make the campaign mobile-friendly

The holiday email campaigns should be mobile-friendly. After all, 41% of emails are read on mobile devices.

Here are some simple yet essential tips that anyone can use to make their holiday emails more appealing to mobile users:

• Watch the subject line length. A typical inbox displays 60 characters, while mobile – 25-30.
• Keep content concise. The holiday email must be short, scannable, and concise so the customer understands your offer quickly.
• Pay attention to images. Not all mobile devices show images by default, so make sure the email still makes sense if the images don’t show. 
• Position call to action strategically. Your holiday sale email should get to the point quickly. Place your CTA button near the top.
• Leave enough white space. Avoid clutter. Give enough white space around your call-to-action buttons so they’re easy to click on.

As mobile shopping sales grow, already reaching $2.2 trillion back in 2023, adjust your holiday email marketing campaign for smartphones so you don’t miss out on potential customers.

4. Structure the email

As you plan your holiday email marketing campaign, don’t forget you’re competing with thousands of other offers. A well-crafted email will build trust, attract customers, and stand out in the sea of holiday sales promotions.

What do the best holiday email campaigns have in common? These five things:

• Subject line. Keep subject lines short (four to seven words), be direct, limit punctuation (no more than three punctuation marks), and use emojis carefully (one or two).
• Preheader text. The preheader, also called email preview text, is an extension of your subject line. In short, email clients draw this text from the first few words of your holiday email.

Typically, it’s best to limit yourself to around 35 characters, ensuring that the preheader is fully visible on most mobile devices.

• Email body. The goal is to help your audience easily understand what you’re offering.

Try to keep the text concise and compelling. Explain how the customer will benefit and tell them what to do next. For example, if you remove shipping costs on all Christmas presents, say, “Free shipping on all orders from $50.”

• Images. Images have a vital role in any holiday email marketing campaign. They make it more memorable.

Make sure that images display correctly and look presentable.

• Call to action. The CTA is the part of the email that guides customers to their next steps after reading the message.

Avoid vague phrases and describe the action you want them to take. For example, “Check Out Our Christmas Gifts”, “Buy the Perfect Gift Today”, or “Explore Our Holiday Gift Guides”. If possible, provide instant buying options to drive sales.

Whenever writing an email, use power words in subject lines, seasonal phrases in the body of the text, and add a bit of your own creativity throughout the whole message.

When everything is ready, test your subject lines, preheader, and the email itself on multiple email clients.

5. Use segmentation, make emails personal

If you want to improve open and click-through rates, segmenting your contact list is essential. Email segmentation involves categorizing your contacts into different groups based on certain criteria. 

For holiday campaigns, segment customers into three categories:

• Seasonal shoppers
• Year-round customers
• Last-minute shoppers

Approach each of these groups differently. 

• Offer loyalty programs for your regular customers. 
• As the holiday season brings new customers, set up special offers for seasonal shoppers.
• Create a sense of urgency for last-minute shoppers.

Additionally, by establishing a personal connection through your holiday email campaigns, such as by addressing customers by name or sending relevant content based on their specific interests, you can create long-lasting relationships that will improve sales.

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6. Clearly define the deadlines

When preparing a holiday email campaign, email marketers should set clear expectations and define deadlines. Increase sales by making customers feel at ease when they shop online with you.

Provide as much detail as possible: average production time, estimated shipping times, and real-time shipping updates.

Include the final delivery dates. For example, let customers know that if they order something by November 20th, it’ll arrive at their doorstep on November 24th. Or if they want an item by Christmas Eve, they should order by December 17.

7. Create engaging holiday content

Creating meaningful content is a great way to provide value for your customers, gain their trust, and establish credibility.

Here are just a few ideas to include in your holiday emails to gain loyal customers:

• Holiday gift guides. A well-made holiday gift guide can easily attract customers looking for last-minute gift ideas and encourage them to make a purchase.
• Holiday blog posts. Tailor the content to your target audience and their specific interests, writing about topics important to them.
• Launch a hashtag challenge. Invite your email subscribers to post content using a specific hashtag: #HolidaySale, #BlackFridayDeals, or #CyberMonday. In return, enter them into a prize raffle.

8. Offer deals, discounts, and coupon codes

Offering deals, discounts, and coupon codes is a tried-and-true method to attract budget-conscious shoppers, especially during the holiday season when people are more likely to look for bargains. These offers drive immediate sales and enhance customer lifetime value by fostering customer loyalty and encouraging repeat purchases.

When crafting your holiday and Cyber Monday emails, consider offering:

• Buy one, get one free deals
• Student discounts
• Free delivery
• Gift cards
• Coupons

Whichever you choose, create a dedicated landing page, welcoming customers and nudging them to take action. Additionally, after the holiday season has passed, send out post-holiday emails to extend the positive results of your campaign.

9. Create a sense of urgency

If you want customers to act quickly, creating a sense of urgency is a surefire way to motivate them.

• Add a countdown timer to your landing page. A simple way to visualize how much time customers have before they miss out.
• Today-only deals. Drive impulse purchases and sell more.
• Limited-quantity deals. By offering these, you say two things: the product might sell out soon, and it’s in high demand.

Urgency is a powerful tool to draw customers’ attention, increase sales, and make more money.

10. Combine holiday email marketing campaigns with other strategies

Don’t neglect other marketing forms when preparing for the upcoming holiday season. Whether you’re a small business or a large brand, combining various marketing channel options can help you achieve better results.

Here are a few other ways to advertise a campaign:

• Social media marketing. In our ever-digital world, social presence is everything. With it, gaining new customers and growing your business is easier than ever.
• Influencer marketing. By teaming up with influencers who promote your products, you can gain better exposure and earn your audience’s trust quickly.
• Content marketing. By consistently publishing useful content, articles, or product reviews, you’ll build trust with your audience and authority in your niche.

Learn more from our Holiday Marketing Guide, which offers various marketing ideas and practical tips on selling on the most popular eCommerce platforms and marketplaces.

Inspiring holiday email examples

If you’re looking for a fresh perspective on your email campaigns, explore how successful businesses create them. Here are a few holiday email marketing examples to inspire you.

Black Friday

As is customary with Google, their holiday emails stand out with a simple, clear, and elegant design, showcasing several products and emphasizing the savings holiday shoppers get.

Their subject line, “Last chance to shop Black Friday deals,” creates a sense of urgency, indicating that it’s time to make a purchase if the customer doesn’t want to miss out.

Cyber Monday

This holiday email campaign immediately gets to the point with an offer in the subject line. In addition, it offers a holiday gift guide for those still undecided.

By offering a discount code at the beginning, customers get what was promised. Afterward, they can continue their gift shopping by choosing between three categories, leading to a dedicated purchase page of the company’s Cyber Monday sales.

Thanksgiving

Of all the holiday email designs, this one’s truly great. In addition to providing value and promising to make their customers’ lives easier, it features a background with fitting seasonal colors, radiating calm and festivity.

With the subject line “Getting to the airport early?”, this is a great Thanksgiving email marketing example, showing how a brand can put itself in its customers’ shoes and identify a problem they can solve.

Uber understands that people spend a lot of time traveling during the holiday season and offers to book them a ride to the airport early.

Interested in creating holiday email templates? Check out this piece on Shopify email marketing.

Frequently Asked Questions

Ready to launch your holiday email campaign?

Launching a holiday email marketing campaign is an easy and cost-effective way for an online retailer to promote holiday sales.

If you want to create a truly great campaign that drives sales, keep this in mind:

• Plan your holiday campaign early
• Choose the right holiday email type
• Invest in an email marketing tool
• Segment your customers and make emails personal
• Create valuable, engaging content
• Offer deals, discounts, and coupon codes to email subscribers
• Try various marketing strategies to maximize your reach

With a well-thought-out holiday email marketing strategy, the right message, and timing, anyone can take advantage of the holiday season to increase their profits and build long-term relationships with their customers.

How to drive sales with Shopify marketing

Many Shopify store owners learn marketing on the go. While some succeed this way, poor planning can lead to complications. 

We’ll introduce several steps and marketing tools to promote your Shopify store and grow your business into a self-sustaining enterprise.

FAQ

Marketing with Shopify: Key takeaways

Well-thought-out Shopify marketing strategies will help you reach your target audience, increase customer engagement, promote your Shopify store, and increase sales.

In short, these are central components for establishing your Shopify marketing strategy:

• Customer Segmentation
• Email Marketing
• SEO-Driven Content Marketing 
• Advertising on Google, Facebook, and Instagram
• Customer Loyalty Programs
• Showcase Customer Reviews
• Automation
• Tracking KPIs
• Educational Resources
• Third-Party Apps

Now, it’s time to apply what you’ve learned. Use our tailored Shopify marketing strategies to promote your store, launch a customer loyalty program, and succeed in your online business.

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Wix email marketing explained

Wix Email Marketing is a new platform with specific pricing, separate from Wix website plans, which, in turn, were also reformulated to include other resources from Ascend.  

The focused attention on an email platform may benefit many entrepreneurs, as it gathers resources once scattered among many Wix and Ascend features. 

Wix changed the email limits and added AI features to its new resource, intending to boost sales and increase traffic by improving customer engagement and converting more leads.

Wix email marketing key features

The most noticeable changes in Wix Email Marketing impacted the number of emails one can send using the new resource. The platform kept its intuitive email editor, templates, and tools for automation and analytics, and it allows you to import contacts via a CSV file.  

Let’s check how these changes affected these resources and the email marketing workflow.

Wix email marketing pricing

Compare the Wix Email Marketing plans and choose which one is best for your needs.

How to create a Wix email campaign

Go to the Wix dashboard and scroll down to Email Marketing under the Marketing & SEO section. If this is your first email marketing campaign, your dashboard will have only two options: choose between quick email templates or starting a campaign from scratch. The second option will give you access to the template library.

If you’ve already created successful email marketing campaigns, your dashboard will display other options:

The Wix Email Marketing tool offers templates for promoting products, sending a newsletter, or promoting collections. Choose the appropriate, then edit with text, images, and other elements. At any moment, it’s possible to return to the previous steps by clicking on the bar at the top.

To add new products, click on the button with the item and drag it to the desired area, or position the cursor in the place and click on the button.

Add the recipients or choose segments to send the emails:

Edit the fields, including subject lines, sender, and reply-to email. Finally, publish and send by clicking Send Now or Schedule. You also have the option of sending a test email first. 

Using Wix email marketing alternatives

Depending on the size and nature of your business, you may be interested in other email marketing tools.

We selected some options, from email marketing solutions available at the Wix app store to external platforms. Some of these options integrate with other eCommerce builders like Shopify and may be optimal for expanding your business.

The easiest way to integrate external solutions with no native Wix integrations is by adding HTML code, often provided by the platforms. 

For that, open your website in the Wix Editor and click the Add Elements button in the upper-right corner. Scroll down to Embed Code and choose among the predetermined options. 

If you’re confident with coding, go directly to Velo by Wix by clicking on the Dev mode option in the upper-right corner of the top menu.

Alternatively, you can use Zapier to connect Wix with other platforms. 

Also, don’t hesitate to contact our Printify Experts – that can save you a lot of time and money. 

Check out the leading email marketing services below.

Wix email marketing FAQ

To summarize

Now you know how to create a successful email marketing campaign and enhance sales on the new platform. We’ve also explored the costs and additional features provided by Wix, as well as alternatives. 

Depending on the size of your contact list and your technical skills, it might be advantageous to consider installing an external solution instead of maintaining two subscriptions on Wix.

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What is Shopify email?

Shopify Email is an easy-to-use email marketing tool for creating and launching effective email campaigns, tracking results, and growing your business.

Send up to 10,000 emails to your customers monthly for free with any Shopify store plan.

How to launch a Shopify email marketing campaign

First, log into your Shopify account. If you don’t yet have a Shopify store plan, sign up or opt for a free trial to see if this platform meets your marketing needs.

Then, follow these steps:

1. Open Marketing in your Shopify admin.
2. Click on Create campaign → Shopify Email.
3. Choose an email template. Note that you can customize templates in this step.
4. Click on To and select the customer segment you want to target.
5. Add a compelling subject line and edit your email body.
6. Click on Review → Schedule send → Now.
7. Click Send to deliver the email to your subscribers and store customers.

5 Tips for a successful Shopify email marketing campaign

Unlock the secrets to a winning Shopify Email strategy and craft professionally branded emails in minutes.

Follow our expert advice and learn how to engage your audience, create personalized content, and set up automation.

Reach new eCommerce heights with Shopify and Print on Demand

Whether you’re new to eCommerce or already a veteran, POD is a great way to earn money, and there is no better service than Printify for the job.

Design custom products, list them on your online store, and let us take care of the rest.

5 Alternatives to Shopify email

If you’d like to branch out from using Shopify Email for marketing purposes, there are a few popular alternatives that will also get the job done. Let’s take a brief look at each one.

Frequently asked questions

To summarize

Shopify provides users with great email marketing tools and analytics. Make use of it to get the the most out of your marketing efforts and increase your sales.

Consider connecting your Shopify store to Printify and sell custom-made, high-quality products from apparel to home decor. Then, prepare your captivating content and get right to scheduling emails for your subscribers!

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Halloween is creeping up fast, and it’s the perfect time to conjure up some spooktacular marketing magic for your store!

Whether you’re brewing up a Halloween sale or looking to engage your audience with eerie excitement, we’ve got you covered. Check out these 25 Halloween marketing ideas that will have your customers buzzing and transform your store into a hub of Halloween spirit and spooky success.

Grab sales opportunities with Halloween promotions

Halloween is no ordinary holiday – it’s a financial powerhouse. 

In 2023, Americans alone spent an astonishing $12.2 billion for the spine-chilling festivities. 

But this holiday is not just US-based. It’s steadily gained popularity worldwide, with the most impressive spending happening in places like Germany, France, Japan, Australia, and the United Kingdom.

The UK spent an estimated one billion pounds on all things Halloween, with Australians not far behind with almost half a billion Australian dollars set aside for the spooky season.

These enormous figures highlight the potential to capture a significant share of consumer spending.

Consumer behavior and Halloween trends

Understanding how shoppers interact with Halloween products and where they focus their attention will help you tailor your marketing strategies and product offerings to maximize your success.

How much do people spend on Halloween?

In 2023, Americans spent an average of $108 per person on Halloween. This figure represents a significant opportunity for merchants in the print-on-demand industry, as it highlights the potential for profit if your products and marketing strategies are well-aligned with consumer spending habits.

Where do people shop for Halloween?

Online shopping remains one of the primary avenues for Halloween goods alongside discount stores (40%), Halloween-themed stores, and costume shops (39%). With 32% of consumers opting to shop online for their Halloween needs, having a strong online presence is beneficial and essential.

What do people buy for Halloween events and celebrations?

Understanding how customers spend their money can help you tailor your product offerings and marketing efforts to skyrocket your sales. Use the 2023 top sellers in your designs and promotions cleverly.

• Candy. 96% of spooky enthusiasts shopped for Halloween candy, spending a whopping $3.6 billion on chewy, gooey, and chocolatey treats.
• Decorations. Halloween-themed decor is a must for 77% of shoppers, raking in over $3.9 billion.
• Costumes. Shoppers prepare hard for the trick-or-treating event, spending on average $1.4 billion on kid’s costumes, $2 billion on adult costumes, and  $0.7 billion on pet costumes.
• Greeting Cards. 35% of Halloween shoppers spent $0.5 billion on spooky-themed cards in 2023.

25 Halloween marketing ideas to spark your spooky promotions

1. Start prepping early

The Halloween season is more than just October 31st. It’s a multi-month event that requires strategic planning and execution. Let’s explore the key periods and strategies for a successful Halloween campaign.

Timing is everything. Our data shows that sales for Halloween-related products start picking up 12 weeks before the main event. That means you must have your products, designs, and campaign elements ready by early August.

Why so early?

• Because 28.55% of people shop for Halloween in September, and by that time, your marketing and SEO efforts will have boosted your promotions to the top spots on search results. 

Not only that. As with every holiday and seasonal celebration, Halloween also attracts early-bird shoppers looking for exclusive deals and custom designs way before the main event.

• 12.29% of consumers shop for Halloween throughout the year. That’s a significant amount of shoppers to keep in mind.

And they will be the first to spot your early promotions, contributing to your site traffic and rankings, as early feedback can significantly improve your sales. Position yourself with clever Halloween sales ideas to capture these early shoppers who are eager to plan their Halloween festivities well in advance.

2. Offer Halloween-themed products

Offering limited edition products is a proven way to generate excitement in shoppers, and it’s one of the greatest Halloween advertising ideas used by the world’s biggest brands.

The Printify Catalog offers over 900 products ready for your amazing designs. We stock everything from children’s tees to dresses, rugs, tote bags, puzzles, and even kitchenwear. 

Add ghouls, goblins, and other spooky characters to make fantastic personalized gifts, costumes, and decorations with a Halloween twist.

Unisex Jersey Short Sleeve Tee

By Bella+Canvas · 3001

From $10.87 From $8.69 with Printify Premium

9 sizes 126 colors 21 print providers

Scented Soy Candle, 9oz

By Lumient

From $10.94 From $8.76 with Printify Premium

1 sizes Lumient

Tote Bag (AOP)

By Generic brand

From $11.09 From $8.41 with Printify Premium

3 sizes 5 colors MWW On Demand

Garden & House Banner

By Generic brand

From $8.94 From $6.57 with Printify Premium

2 sizes Pic the Gift

Youth Short Sleeve Tee

By Bella+Canvas · 3001Y

From $11.37 From $8.78 with Printify Premium

4 sizes 28 colors 8 print providers

Unisex Heavy Blend Hooded Sweatshirt

By Gildan · 18500

From $21.24 From $15.51 with Printify Premium

8 sizes 39 colors 17 print providers

3. Halloweenify your store and social channels

Shop owners decorate their storefronts for the look and feel of every upcoming holiday. This generates buzz around your promotion and puts people in the right mood when they open your store page. 

Add Halloween-themed elements and spooky fonts to your website and banners to transform your store into a fun shopping experience and increase your Halloween sales. 

But don’t go overboard by changing everything. It may be beautiful, but it can also be costly and cause issues with your website – your Halloween promo ideas shouldn’t overwhelm you and your audience.

4. Re-engage last year’s shoppers

Use data from previous years to reconnect with past customers who already know and trust your brand. 

Offer them exclusive early access to special promotions, sales, or coupon codes tailored to their interests. Use targeted email marketing and social media to invite them back, making them feel valued and appreciated. 

Focusing on these loyal customers and offering personalized incentives can increase engagement and encourage repeat purchases.

5. Greet your customers with a trick or treat

Here’s a neat Halloween marketing idea: delight your shoppers with a surprise deal to generate more sales. Whenever a customer visits your storefront, create a pop-up message inviting them to get a treat – a discount, gift, coupon, or free shipping.

Consider turning it into a game. Ask your visitors to choose between a trick or a treat. Make one of them free shipping and the other one a discount. It’s a win-win either way.

6. Engage your customers on social media

The younger crowd, especially those under 25, is turning to social media platforms like TikTok, Pinterest, and Instagram for designs and products exuding Halloween spirit. These channels are buzzing with costume ideas, decoration tips, and trending themes, so you should also promote your goods and suggestions there.

Post interactive images, videos, or reels. Ask questions to encourage them to share their opinions, thoughts, experiences, and feedback.

View this post on Instagram

A post shared by Pringles (@pringles)

7. Organize Halloween giveaways and contests

Use social media to promote a fun Halloween contest or giveaway. People are excited to participate in engaging activities, especially when they can win free merchandise. This creates a festive atmosphere and encourages more interaction with your brand. 

Here are some ideas for your Halloween-themed campaign:

• Halloween Story Contest. The most terrifying story wins.

• Halloween Decoration Contest. Ask people to submit their spooky decorations.
• Halloween Costume Contest. The best and scariest costume wins the prize.

• Halloween Menu Contest. Come up with creative food names and Halloween recipes to win a prize.
• Pumpkin Carving Contest. The most cursed pumpkin wins the show.
• Halloween Pet Photo Contest. The best and spookiest pet transformation wins.

8. Create special Halloween bundles

Halloween is perhaps the best time to upsell and cross-sell. Clients don’t usually buy just one piece of decoration or costume. They need a complete matching set. 

Help them by preparing special promo bundles and offering them at a discount. Providing more relevant goods at a lower price will save your clients time and money and help you sell more.

9. Send Halloween gift cards

Send your customers gift cards via email or social media that will become active during your sales campaign. It’s a proven and straightforward approach – a simple yet great Halloween marketing idea.

If you have many local customers and a budget, you may even want to send some physical gift cards to your most generous buyers. Receiving something tangible in your mailbox is always a pleasant surprise.

10. Create a spooky video, song, or blog post

Harness the power of Halloween-themed content to captivate your audience with a spooky video, catchy song, or engaging blog post. 

For example, Dior’s Halloween video featuring Bella Hadid showcases how a well-crafted art piece can make a significant impact. In this campaign, the video combined eerie visuals with glamorous makeup transformations, perfectly blending the Halloween spirit with high fashion.

Content like this is entertaining, drives engagement, and improves traffic, making it a key component of your Halloween marketing strategy.

11. Launch a spooky Halloween email campaign

Scary good Halloween email marketing ideas will increase traffic to your store’s landing page this spooky season. 

Email marketing revenue has surpassed $12.33 billion, proving it’s one of the most effective ways to reach your target audience and promote your offers. 

Add a Halloween-ish spin in the subject line to successfully advertise your clothing store, sticker shop, or kitchen utensils. 

Before you send out your Halloween emails, make sure they:

• Have a catchy subject line
• Are clear and concise
• Have an irresistible persuasive element
• Are personalized
• Lead to clear calls to action

12. Share your team or yourself in costumes

Authentic brands shine by showing their human side, and showcasing your team in Halloween costumes is a fantastic way to build connection and display team spirit. 

Just like Adobe creatively highlights its employees’ friendly atmosphere (like the Halloween-themed content on their Instagram), you can also capture your team’s festive spirit during Halloween campaigns. 

Dress up in creative costumes and share fun photos or videos on your social media channels. This playful approach introduces Halloween promotions or contests and humanizes your brand, making it more relatable and memorable to your audience.

View this post on Instagram

A post shared by Adobe (@adobe)

13. Create time-sensitive offers

Halloween celebrations last one to two evenings, making for a great time-sensitive campaign.

Flash sales and time-limited offers are fantastic Halloween marketing ideas. When visitors see a deal that will end soon, they fear missing out, which drives them to purchase immediately. 

Why promote time-sensitive offers?

• They attract new customers to your Halloween-themed landing page.
• It creates a sense of urgency, nudging people to buy even weeks before Halloween.
• They reduce cart abandonment, urging customers to buy here and now.

An effective way to increase urgency in your store is to add a countdown timer for products on sale, which will help customers make their decisions faster.

14. Use hashtags for exposure

Hashtags come in handy on social media platforms. They help others find you in their Halloween-related searches and give you extra exposure for your posts, reels, and videos.

Use unique, location-based, popular, and promotional hashtags to drive people to your brand page and raise awareness during this shopping season. It’s the easiest way to attract people on social media and send them directly to your Halloween-themed product pages.

Popular Halloween hashtags:

15. Run Halloween ads to increase brand awareness

The trick-or-treating season is perfect for introducing your brand and merchandise to a new audience. With Thanksgiving and Christmas around the corner, use Halloween sales to raise brand awareness and popularity.

Create different ads for your products, services, and Halloween sales. Showcase them on multiple channels like Instagram and Facebook, or try Google Ads. Tell everyone about your offers and send them directly to your store page with just one click.

16. Host a Halloween event or a workshop

Halloween-themed fun is not limited to brick-and-mortar stores. Host online events on social media to engage your audience and promote your Halloween products.

Consider positioning it as an exclusive event where participants can buy limited-access products or special discounts. This is a great way to strengthen your brand’s connection with shoppers.

17. Use influencer marketing

Social media is booming with influencers in every industry and category. The best part is that their fanbase seeks influencers for advice and product suggestions.

84.8% of businesses admit that influencer marketing effectively improves their sales.

Partner with successful content creators on various social media platforms. Find them on apps like TikTok, Instagram, and YouTube to spread the word about your business and epic Halloween promotions.

18. Partner with other brands

If influencers aren’t your focus, consider co-branding with complementary or even unrelated brands for your Halloween marketing campaign. 

This partnership expands your reach by tapping into each other’s customer base, increasing traffic and sales. Sharing resources makes the campaign more cost-effective, while collaboration sparks innovation and creativity, leading to unique ideas that stand out. 

For small business owners, partnering with a bigger brand enhances credibility and builds trust, driving more engagement and loyalty.

19. Don’t forget about SEO

Help excited Halloween shoppers find your store and spooky sales faster with some help from search engine optimization (SEO). This is a tactic where you incorporate relevant keywords and phrases into your website, product listings, and descriptions to make it easier for customers to find you through search engines. 

Create keyword-rich Halloween content, snippets, meta titles, and descriptions for your blog posts, videos, and social media posts. Make sure your website has everything an enthusiastic Halloween shopper might search for.

20. Offer free shipping

Offering free shipping is a proven strategy that significantly grows online sales. With 48% of shoppers abandoning their carts due to extra costs, including shipping, this tactic addresses a major barrier. 

Free shipping during your seasonal campaign enhances the perceived value of your offers and the overall shopping experience. It’s a cost-effective way to gain a competitive edge, attract more traffic, and build a positive brand image. 

Announce this benefit across your social media channels and Halloween marketing campaigns to maximize the impact.

21. Halloweenify your packaging

Halloween promotional ideas don’t have to be complicated. They can be small and simple, enhancing your marketing campaign with little spooky touches.

Add themed designs and stickers, or insert cards featuring creepy and cute graphics or Halloween treats. This approach delights your target audience and makes unboxing a memorable experience, aligning with the eerie season.

22. Launch a Halloween quiz or game

Create a Halloween-themed quiz or game to engage your audience and enhance your Halloween campaign. 

Design an interactive experience focusing on a specific Halloween tradition, trivia, or fun facts, and host it on your website or social media. This approach keeps users entertained and connected with your brand, making your Halloween sale ideas more memorable.

23. Create a Halloween style guide or cookbook

Develop a Halloween style guide or cookbook to captivate your audience and enhance your Halloween event. 

• For a style guide, feature tips on creating festive decorations, costumes, and themed setups to inspire your customers. 
• If opting for a cookbook, include Halloween-themed recipes like spooky treats or seasonal dishes. 

Share this content through your website and social media campaigns. Or hand out free downloads with every purchase. This approach drives engagement, aligns with holiday shopping trends, and promotes your Halloween sale.

24. Offer “build-your-own” Halloween-themed products

Elevate your Halloween marketing with a customizable product campaign. Allow customers to personalize items like t-shirts, phone cases, mugs, or rugs with pre-made Halloween designs, patterns, and messages. 

Promote this offering through a targeted social media campaign, leveraging online videos to demonstrate the customization process. Engage your audience by encouraging them to share their unique creations on your Facebook page or other platforms using a special hashtag. 

This strategy drives sales and fosters community involvement through user-generated content. It’s a fun and interactive way to celebrate Halloween while showcasing the versatility of your products, making your small business stand out in a festive and personalized way.

25. Create a Halloween-themed loyalty program

Launch a Halloween-themed loyalty program to raise engagement and sales. 

Offer customers rewards like exclusive discounts or promo codes for every purchase they make or for sharing user-generated content related to Halloween on social media. 

Highlight this initiative in community events, on your website, and on social media. This will incentivize repeat purchases and build excitement around your brand during the Halloween season.

Wrapping up

And that’s a wrap on marketing tips for your Halloween promotions! From hosting a pumpkin carving contest and offering flash sales to filming a promotional video and utilizing user-generated content, these marketing ideas are designed to increase engagement and sales for your big or small business.

Whether planning a Halloween party or launching a themed loyalty program, these strategies help create a festive atmosphere that captivates your audience. 

Happy Halloween!