1. Travel accessories

People want to travel in comfort, seeking out accessories and gadgets to make their journeys smoother. This is definitely a market niche to keep an eye on.

Here are a few product ideas:

• Bags, luggage, and tags. Sturdy suitcases, backpacks, and personalized luggage charms for easy spotting.
• Water bottles and tumblers. Reusable and insulated to keep drinks hot or iced on the go.
• Towels and blankets. Soft bath towels, oversized beach towels, and cozy picnic blankets.
• Travel pouches. Things like satchels, hiking bags, and travel fanny packs.
• Portable chargers. High-capacity power banks and compact wireless chargers are always in demand.

2. Health products

In 2023, 74% of US adults took daily supplements – a consistent increase from previous years. If you need creative ideas for 2025, health products are a booming market niche worth exploring.

Some of the best health products to sell on Shopify include:

• Nutritional supplements. Vitamins, minerals, and herbal remedies.
• Massage tools. Handheld massagers, foam rollers, and acupressure mats for recovery and relaxation.
• Activity trackers. Smartwatches and fitness bands to monitor health metrics.

Explore eCommerce marketplaces like eBay, Etsy, or Amazon for ideas, and check out Printify’s selection of white-label supplements from top print-on-demand suppliers.

3. Beauty products

With the thriving US beauty and personal care industry valued at $104.74 billion in 2025, it’s no surprise that these are some of the best-selling products driving online sales on Shopify.

Consider offering print-on-demand beauty products and check out these high-demand categories to sell online:

• Skincare products. Moisturizers, serums, and scrubs.
• Hair care products. Shampoos, conditioners, and hair treatments.
• Oral hygiene. Toothbrushes, toothpaste, whitening kits, and floss.
• Bath essentials. Bath bombs, salts, oils, and towels.
• Fragrances. Perfumes, colognes, and scented candles.

4. Makeup

The cosmetics market is huge and expected to hit $139.29 billion by 2030, making it a prime opportunity for Shopify sellers to grow their online businesses.

Consider adding some of these makeup items to your online store:

• Makeup essentials. Cleansers, primers, foundations, and concealers.
• Highlighters. Powders, creams, and liquid formulas for a subtle glow.
• Lipstick and lip gloss. From bold matte lipsticks to shimmering lip glosses.
• Eye makeup. Eyeshadows, mascaras, and eyeliners.
• Beauty tools. Makeup brushes, facial rollers, cosmetic organizers.

5. Eco-friendly products

80% of shoppers worldwide are willing to pay up to 5% more for eco-friendly products, giving you higher profit margins for your Shopify store.

Here are a few sustainable trending products to sell online:

• Eco-friendly apparel. T-shirts, sweatshirts, and tanks.
• Reusable bags. Custom totes, mesh grocery bags, and jute shopping bags.
• Bamboo toothbrushes. Naturally antimicrobial brushes with biodegradable handles.
• Phone cases. Protective mobile phone accessories from sustainable materials.
• Eco-friendly stationery. Recycled paper notebooks, plantable seed paper cards, and soy-based ink pens.

6. Vegan products

Vegan options are a growing niche – find these items anywhere from local supermarkets to skincare labels. Many shoppers are actively choosing ethical products for sustainable consumption.

Meet market demand by including these vegan products in your inventory:

• Vegan hygiene products. Cruelty-free toothpaste, deodorants, body wash, and hand soaps.
• Vegan beauty products. Ethical skincare, haircare, and makeup products.
• Faux leather goods. Wallets, handbags, belts, and accessories made from vegan leather.
• Vegan fragrances. Responsibly made candles, diffusers, and room sprays.

7. Pet products

65.1 million households in the US own a dog, while 46.5 million have cats. That’s a whole lot of furry friends – and spending power – under one roof.

If you’re looking for a simple yet effective method to increase your sales volume, consider adding custom pet gifts to your store.

Here are a few pet products to sell:

• Cozy pet beds. Plush beds, orthopedic mattresses, and elevated cots.
• Feeding stations. Non-slip mats and bowls to prevent spills and messes.
• Interactive toys. Puzzle feeders, treat-dispensing balls, and chew toys.
• Grooming pet supplies. Brushes, combs, nail clippers, pet shampoo, and conditioner.
• Pet apparel and accessories. Hoodies, tank tops, collars, and leashes.

8. Sports and fitness products

Health is big business. The US sports and fitness industry’s $41.8 billion market size is driven by fitness apparel, accessories, apps, and wellness trends. 

This gives you an excellent opportunity to profit from fitness gear and start selling quality products on Shopify.

Here are a few high-demand items to add to your store:

• Athletic apparel. Breathable and moisture-wicking t-shirts, shorts, leggings, and sports bras.
• Home fitness equipment. Yoga mats, weights, and resistance bands for at-home strength training.
• Foam rollers. High-density, textured, or vibrating rollers to aid muscle recovery.
• Fitness trackers. Smartwatches, heart rate monitors, and step counters to track workouts and daily activity.
• Water bottles. Reusable stainless steel, BPA-free plastic, and collapsible bottles for hydration on the go.

9. Garden products

From vibrant flowers to delicious fruits and veggies, people love turning their spaces into organic sanctuaries. Home and garden products are ripe with opportunities to profit.

Here are a few items to add to your Shopify online store:

• Seeds and plants. Flowers, vegetables, herbs, and succulents.
• Pots and planters. Ceramic, hanging, self-watering, and biodegradable pots for indoor and outdoor.
• Gardening tools. Shovels, trowels, pruners, and shears.
• Outdoor furnishing. Lounge chairs, patio sets, blankets, and pillows.
• Lawn decorations. Garden gnomes, yard signs, and wind chimes.

10. Home office equipment

With a growing number of people working remotely, products that support comfortable and functional workspaces are in demand.

Here are a bunch of great options to add to your online store:

• Ergonomic equipment. Adjustable desks, monitor stands, and ergonomic chairs.
• Audio tools. High-quality headphones and earbuds for crystal-clear sound and noise cancellation.
• Desk items. Pencil cups, drawer dividers, and monitor stands with slide-out compartments.
• Cord organizers. Clips and sleeves to deal with messy cords and cables.
• Office decor. Custom-printed wall art, plants, and coasters.

11. Electronics

Gadgets and tech accessories never go out of style. They’re always in demand, creating a sustainable revenue stream for your Shopify store.

Products to offer from this category include:

• Wireless charging pads. Fast-charging pads and stands compatible with smartphones, earbuds, and smartwatches.
• Portable Bluetooth speakers. Compact, waterproof, and high-fidelity speakers for indoor and outdoor use.
• Lighting. LED bulbs, smart light strips, desk lamps, and standing lamps.
• Smart home devices. Smart plugs, light bulbs, thermostats, and other tech gadgets that can be controlled remotely.
• Gamer accessories. Keyboards, mice, controllers, headsets, and other gamer merch.

12. Smartphone accessories

From cases to charging cables, these everyday must-haves keep customers’ phones powered, protected, and personalized. 

Want in on the smartphone market? Start with these top-selling accessories on Shopify:

• Phone cases. Think transparent, glossy, and matte custom phone cases for different phone models.
• Screen protectors. Tempered glass and anti-scratch films for iPhones, Androids, and tablets.
• Charging pads and cables. Wireless charging pads and lightning, USB-C, and micro USB chargers.
• Phone stands. Adjustable desktop stands, foldable travel stands, and magnetic holders for hands-free use.
• Car phone mounts. Dashboard, air vent, and magnetic mounts for safe and convenient navigation while driving.

13. Jewelry

Whether as a personal treat or a gift, people love adding a fashionable accent to any outfit. Grow your small business into a successful Shopify store with stunning, shining pieces.

Need tips for getting started? Take a look at what kinds of jewelry other Shopify stores sell:

• Necklaces. Delicate and woven chains with various pendants and statement pieces.
• Earrings. Studs, hoops, and drop earrings.
• Bracelets. Charm bracelets, bangles, and cuffs.
• Rings. Minimalist bands, gemstone rings, and stackable designs in gold, silver, and other finishes.
• Personalized jewelry. Engraved necklaces and bracelets with special dates or monograms.

14. Car and bike accessories

From quick errands to weekend road trips, the right add-ons can upgrade any ride. Bike and car accessories aren’t just practical – they’re popular.

Here are some high-demand bike and car products to sell:

• Seat covers. Leather, fabric, and waterproof materials for car seats and motorcycles.
• Front and rear lights. LED headlights, taillights, fog lights, and underglow kits.
• License plates. Custom license plates, frames, and vanity plates.
• Stickers. Bumper stickers and other custom stickers.
• Repair tool kits. Compact tool sets with wrenches, screwdrivers, and tire repair essentials for quick fixes.

15. Apparel

Clothing remains one of the best ways to attract repeat customers and build a brand that sticks. It’s among the most profitable product categories to offer on your Shopify store.

Here are some hot apparel product ideas to start selling online:

• Everyday wear. Custom t-shirts, sweatshirts, jeans, sweatpants, and leggings.
• Formal wear. Suits, dresses, blouses, skirts, and tailored pants.
• Outerwear. Coats, jackets, and custom hoodies.
• Footwear. Custom sneakers, boots, sandals, flip-flops, dress shoes, and heels.
• Headwear. Baseball caps, beanies, sun hats, bucket hats, visors, and wide-brim hats.

16. Arts and crafts

Want to carve out a unique niche for your Shopify store? Hobby items and DIY craft supplies help customers connect with their creative sides.

Here are some trending products you can start selling online:

• DIY kits. Knitting, embroidery, candle making, and painting kits.
• Art supplies. Paints, brushes, sketchbooks, canvases, and modeling clay.
• Crafting tools. Glue guns, scissors, cutting mats, and crafting knives.
• Sewing supplies. Sewing machines, threads, needles, and patterns.
• Scrapbooking materials. Decorative paper, notebooks, journals, stickers, stamps, pens, markers, and colored pencils.

17. Drinkware

Everybody needs glasses, coffee cups, and portable tumblers for their favorite drinks. Why not capitalize on this high-demand market by offering drinkware in your store?

Check out these best-selling Shopify products:

• Water bottles and tumblers. Spill-proof Tritan and stainless steel water bottles and insulated tumblers.
• Mugs. Design custom mug prints on classic ceramic, enamel, or travel options.
• Wine and whiskey glasses. Think stemmed crystal glasses and tumblers.
• Pint glasses and beer mugs. Customized pint glasses, steins, and novelty-shaped beer mugs.
• Glassware sets. Water, highball, and cocktail glass sets are perfect for holiday sales.

18. Kids clothing

Kids grow quickly and constantly need new clothes, opening up another excellent profit source for online selling on Shopify.

Add some of these trending products for children to your shop:

• Baby apparel. Onesies and rompers.
• Kid shirts. T-shirts, sweatshirts, and hoodies.
• Dresses and skirts. Floral dresses, tutu skirts, and casual frocks.
• Bottoms. Stockings, leggings, shorts, jeans, and dress pants.
• Outerwear. Jackets, coats, and raincoats.

19. Home decor

Everyone loves adding a touch of coziness, individuality, and color to their space, making home decor goods the perfect addition to your store. They’re also a go-to gift category for special occasions like birthdays and Mother’s Day. 

Best-selling home decor items include:

• Wall art. Posters, canvases, and framed artwork.
• Pillows and blankets. Cushions, throw pillows, bean bags, Sherpa blankets, and knitted throws.
• Candles and diffusers. Scented candles, essential oil diffusers, and wax melts.
• Lighting. Custom lamps, fairy lights, and lanterns.
• Storage solutions. Decorative baskets, boxes, and fabric bins.

20. Seasonal items

Cash in on seasonal items. People seek out beach accessories in the summer, Christmas decorations in the winter, and personalized gifts for holidays like Valentine’s Day.

Offer the hottest trending products for every season, such as:

• Holiday decorations. Printed Christmas tree ornaments, Halloween and Easter decorations, and festive lights.
• Outdoor decorations. Custom flags and welcome signs.
• Winter apparel. Coats, scarves, hats, gloves, and thermal wear.
• Summer essentials. Beach towels, swimwear, sunglasses, and picnic baskets.
• Gifts for special occasions. Greeting cards and personalized items like matching tees and jewelry.

21. Toys and games

Sell games and toys on your Shopify store to bring fun and laughter to customers. This is a unique niche that’s sure to make your shop stand out.

Products to sell from this category include:

• Classic games. Board games, card decks, puzzles, and coloring books.
• Educational toys. STEM kits and interactive books.
• Collectibles. Action figures, dolls, and plushies.
• Modeling kits. Model airplane, car, and ship kits with paints and tools for assembly and customization.
• Outdoor toys. Kites, frisbees, and pickleball kits.

Quick and easy setup

Launching your online store with Shopify doesn’t require advanced technical skills. The platform is beginner-friendly, and there are many free Shopify apps and free Shopify themes to help you set up and sell online quickly. 

Plus, you can easily sync print-on-demand products to your store with Printify’s Shopify integration.

Secure and reliable

Sell online with peace of mind. Shopify includes a free SSL certificate to encrypt customer data and built-in fraud analysis tools to keep your store safe.

It handles all server maintenance and upgrades and even offers its own secure payment processor – Shopify Payments.

Customer support

If you have any questions, need guidance, or encounter issues while setting up or running your online store, Shopify’s dedicated support team provides 24/7 assistance.

Mobile-friendly

Through responsive website templates, Shopify supports a seamless browsing experience across all devices, letting you optimize your storefront for maximum sales.

Check product demand

Start with tools like Google Trends, Semrush, and Google Keyword Planner to see what shoppers are actively searching for.

Then, review your own store metrics and data from social media platforms to spot top-performing products and rising trends.

Seasonality

Some products experience peak demand during specific times of the year, meaning that your Christmas tree decorations will likely only see a sales surge in December.

Update your catalog with seasonal trends and use effective marketing strategies to promote new releases and attract online shoppers.

Review your competition

Check other stores within your potential niche market. Look at competitors for insights into market demand, potential profit margins, and market gaps.

Identify the main players, review their offerings and product descriptions, and note their pricing and promotion strategies to help guide you.

Secure low production costs

The easiest and most affordable way to start selling is by dropshipping products or using Print on Demand. This reduces overheads and frees you from inventory management.

In either case, find reliable suppliers to source affordable products without compromising quality. Consider important factors like shipping costs and bulk order discounts.

For example, Printify vets all its Print Providers worldwide, guaranteeing high-quality items and seamless fulfillment. 

100% Free

Sign up to Printify to start creating and selling products immediately. There are no hidden fees – your customers’ orders will cover production and shipping costs.

Large product selection

From apparel and accessories to home decor and party supplies, Printify offers over 1,300 customizable items – the biggest Catalog in Print on Demand.

No order minimums

Order just one t-shirt or 500 customized products – whatever you need. All items are made to order, and there are no order limits or minimums.

24/7 Merchant support

Join over ten million merchants who trust us to power their business. We’re here round-the-clock to help you grow, thrive, and reach your eCommerce goals.

Tips and ideas

Cats and dogs rule the niche. But it’s not just custom pet gifts like bowls, beds, and bandanas. People also love to purchase funny pet-related clothing, art, and ornaments for themselves.

An interesting sub-genre includes framed prints of pets photoshopped onto famous paintings. Meowna Lisa? Napoleon Bonabark? The options are endless.

We interviewed Christopher Sattes, a thriving pet portrait maker. He runs a highly successful Etsy online store, Dog Ross Pet Painting, whose direct competition is the heavyweights Crown & Paw. 

Christopher uses clever digital marketing and personalized customer service to help him compete in a print-on-demand niche that’s quickly becoming crowded.

With an exciting idea and a specific buyer in mind, anyone can find success. For example, you could design clothing for owners of specific dog breeds, like German Shepherd dads and Siberian Husky moms.

Tips and ideas

This niche has infinite possibilities for winning designs, where you can focus on topics like:

• Social trends. Awareness of human rights, social justice, mental health, and animal welfare.
• Veganism. A vast and growing movement with plenty of potential for creative and inspiring designs.
• Environmental. A topic with broad appeal, you’ll need a specific focus to succeed here, such as clearing up ocean pollution or helping endangered wildlife.

Tips and ideas

Create designs for two family members – father and daughter hoodies, mother and daughter t-shirts, and brother and sister hats. Add lovely quotes and catchphrase, or even give your customers the option to choose their own text.

Explore the best Mother’s Day shirt ideas to find inspiration.

Tips and ideas

Our main tip is to keep an eye out for what’s trending on social media and create designs as you see a meme going viral.

Just make sure you’re not infringing on copyright or other intellectual property rights. Stay safe and out of trouble by learning how to avoid copyright infringement in Print on Demand.

Also, keep your designs light-hearted and uplifting rather than attacking others.

While humor is one of the most popular print-on-demand niche ideas, don’t let the extent of the competition scare you off – there’s always more room for laughter and new memes pop up every week. Creating a bestseller won’t be difficult if you tap into the right joke at the right time.

Tips and ideas

Items in this category should be small, inexpensive gifts like t-shirts, mugs, and customized phone cases. Typically, people won’t spend much on these items, so don’t charge premium prices.

For example, one of the best Shopify t-shirt stores, Ranger Up, sells patriotic products for infantry, medics, engineers, and other military personnel.

Tips and ideas

An easy way to gauge interest in a specific hobby is to seek out social media groups and online forums dedicated to them. By exploring these communities, entrepreneurs can gain valuable insights into what products people are looking for.

In addition, attend hobby-related events to get a sense of the current conversation and network with your potential customers.

Tips and ideas

Never lose an opportunity for profit by following the seasons. Create a marketing calendar to always remember important events and holidays.

Tips and ideas

When selling gamer merch, find a style that resonates with your audience. For example, 8-bit, indie, or arcade games appeal to many and provide endless inspiration for extraordinary designs.

In addition, consider partnering with streamers to promote your products. Their endorsement can greatly increase your credibility within the gaming community.

Tips and ideas

Identify your ideal customer and create designs for them – if they are yoga lovers, choose comfortable leggings. A weightlifter? Go for more durable sportswear.

Explore the best Shopify store examples to learn how professional online stores like Gymshark and Vanquish Fitness design fitness apparel.

Tips and ideas

While some view it simply as a hobby, others take it seriously, using it as a tool for self-discovery, so create products featuring symbols related to the Sun, Moon, rising signs, houses, and other astrological elements.

Send your designs into the outer space with unique products, like a tripod lamp with constellations. Or opt for something more simple, like a zodiac sign t-shirt.

Tips and ideas

When tackling the outdoors niche, select products that are likely to make their way into a traveler’s checklist. T-shirts provide comfort, hoodies offer warmth, hats shield from the Sun, but drinkware is vital for staying hydrated on the go.

Hiking

In the US, hiking is a beloved pastime – the second-most popular open-air activity, enjoyed by nearly 59 million people. There are many different types of hikers, like thru-hikers, day hikers, solo hikers, and  urban hikers. For starters, pick one and focus your designs on them.

Fishing

Recreational fishing is wildly popular among Americans – 55 million people engage in freshwater, saltwater, and fly-fishing. But if you’re after low-competition niches for Print on Demand, strive to design for specific activities – bowfishing, spearfishing, or angling.

Camping

Industry experts predict the revenue in the camping market will reach $22.71 billon in 2023. As an annual tradition for many, it has a high profit potential. Reduce the competition by specializing in a niche market, such as backpacking, RV camping, or glamping.

Tips and ideas

To attract avid readers, try designing products such as bookmarks for physical copy lovers and bookish stickers for people who want to decorate their eReaders.

Tips and ideas

Design products that promote self-care. Offer a range of items such as hoodies with positive affirmations, journals for reflection, and candles with soothing scents.

Consider collaborating with artists experiencing these issues – their perspective can help you design products that resonate with others.

Tips and ideas

This niche provides a world of design ideas – musical notes, symbols, soundwaves, and instruments. Try vibrant colors on t-shirts, hoodies, or hats to reflect the energy and passion of music.

In addition, explore the history of music and incorporate vintage and classical elements into your designs.

Selling band t-shirts is another great option. Just make sure you obtain the proper commercial licenses to avoid copyright and trademark infringement.

If this is a POD niche you’d like to try, read our article on merchandising to learn everything you need about how to sell these print-on-demand products.

Tips and ideas

With a beautiful food-related design, aprons, oven mitts, coasters, tea towels, and other kitchen accessories can become a stylish addition to your customer’s kitchen.

Trending design ideas for POD products:

• Hand-drawn culinary illustrations
• Healthy eating inspiration
• Vegan lifestyle quotes
• Fast-food puns

1. Beauty niche

The beauty industry has seen explosive growth on a range of social media platforms. 65% of teens discover and purchase their beauty products through social media and influencers. For beauty brands, the visual platform Instagram is the place to go, with over 96% of beauty brands on Instagram. 

Users can search for makeup tips, reviews, beauty hacks and tutorials before making a purchase. Because of this search intent, this content can be high-performing. Instagram reels and stories can offer a great medium for user engagement.

The beauty niche has consistently had one of the highest interests. Due to this, the mainstream market can be oversaturated with competition from already-established brands and influencers. Focusing on a sub-niche can further refine your audience.

Here’s a quick breakdown of the four main sub-niches within the beauty niche.

• Natural and organic beauty products

These products are incredibly popular now, and demand for them is projected to grow even more. The global market is expected to reach around $7.2 billion by 2024.

• Vintage-style makeup

This sub-niche offers a variety of content ideas to help you stand out, including tutorials, product reviews, and tips.

• Cruelty-free cosmetics

Cosmetics produced without animal testing are gaining popularity, with the cruelty-free cosmetics market projected to reach $14.23 billion by 2030. Consider adding cruelty-free print-on-demand beauty products to tap into this ethical trend.

• Targeted Age Groups

Different age brackets can be divided into profitable sub-niches, each with unique opportunities for content that resonates with your audience. Tailor your product promotions to align with the specific needs and interests of each age group.

2. Fashion niche

One of the most popular and profitable Instagram niches for making money is fashion. Global revenue in the eCommerce fashion segment is forecast to reach $1.357 trillion by 2025. 

As a social media platform that focuses on visual media, Instagram is a powerful marketing tool for all fashion stores. Combined with the strong growth predicted in this profitable niche, many designers, bloggers, fashion editors, and influencers have a business Instagram account.

For Lisa Bühler, founder of Lisa Says Gah, Instagram is a powerful discovery tool for fashion:

“I started the Instagram account before I even launched the website.”

Grazia’s fashion news and features editor further describes Instagram’s crucial role in modern fashion:

Arguably one of the best niches, there is scope to create content for Instagram users looking to discover new products, find fresh fashion trends and seek reliable fashion inspiration. 

With strong global market growth predicted, competition within this niche is naturally increasing. To stand out and thrive in your niche, look for sub-niches with potential loyal customers. Some examples where you can find less competition include:

• Upcycled fashion

 The biggest fashion trend in 2021, upcycling is becoming the new normal. Sara Arnold, co-founder of the campaign group Fashion Act Now states, “So many people are getting on board with upcycling now. It’s hard for brands and retailers to see this as just a trend.”

• Sustainable sneakers

Shoppers are increasingly searching for sneakers that put ethics and the environment first in everything, from raw materials to final production. Demand for recycled sneakers increased 55% in 2021, while page views for biodegradable sneakers on the shopping platform Lyst increased 348%.

• Gender-neutral fashion

Unisex fashion is becoming increasingly popular and mainstream. With demand increasing, discussions in the media have become more prevalent. This has had an impact on shopping searches. One example is the huge search spike for days that followed Lil Nas X wearing a skirt on Late Night with Jimmy Fallon.

• Personalized fashion

Customize your products to your customer’s needs. Let your customer take control of their fashion choices with a range of bespoke garments. Check out How to Start a Clothing Line for more ideas

3. Travel niche

The global travel and tourism market is projected to surpass $8.9 trillion by 2026, despite the negative impact from 2020 onwards. As one of the world’s largest industries, this is potentially a very profitable Instagram niche.

Combined with 97% of millennial travelers sharing their travel photos on social media and 87% of all travelers using social media for travel inspiration,  it is a great Instagram niche and extremely attractive for making money. 

For two-thirds of 18-34-year-olds, the single most important factor when booking a holiday is the location’s Instagrammability. Instagram is a great opportunity for selling travel-related products and services, and to build a profitable Instagram account of loyal followers.

4. Pets niche

70% of households have a pet In the US alone. This figure increases each year, with over 90.5 million households owning pets nationwide. The pet industry market size is also increasing each year. 

With pets such a major part of the majority of people’s lives, it’s not surprising that you can create a successful Instagram account within the pet niche. This is evident in how many followers the most followed Instagram dog @jiffpom has, with an impressive 8.9 million followers. Meanwhile, @nala_cat has over 3.8 million.

With this niche, you can make money online by offering grooming products, animal clothing, costumes, treats, promoting affiliate products, or even pet insurance. If you are in the mood for some personalized pet product ideas, check out: 10 Best Print-on-Demand Pet Products to Sell Right Now.

The pet niche will always be relevant as it is not a short-term social media trend. While the market is rapidly growing, as with all niches it is more effective to specialize. You can focus your Instagram page on a particular pet like dogs, cats, hedgehogs, fish, or even foxes.

5. Health and fitness niche

Worth over $3.294 Trillion in 2021, the global health and wellness market is projected to reach $4.277 Trillion by 2027. Of all the niches, this huge scope for growth makes it potentially one of the most attractive.

This niche is evergreen as more people push to live more healthy lives. In the UK eCommerce market, 80% of adults have changed their lifestyle to be healthier in 2021. Instagram is a great platform for those looking for content on workouts, fitness routines, healthy products or nutrition information.

It is a competitive niche, so standing out and originality can play a crucial role in building effective Instagram accounts. You can monetize these Instagram pages with products, services or affiliate marketing.

Within this niche, the global market for sports and fitness apparel will reach $221.3 Billion by 2026. With such strong growth predicted, creating your own fitness merchandise can be a way of making money. Check out our handy How to Create Your Own Fitness Merch guide to learn more.

6. Food niche

Don’t forget your phone eats first! Instagram posts of food are some of the most popular content on the platform. Food is an important part of everybody’s daily lives and this makes food one of the best Instagram niches. The hashtag #food is used for over 250 million posts a month! 

 You can use Instagram to drive traffic to your online store. Complement an Instagram post of your product or service, with engaging content like recipes or cooking hacks. From there, an Instagram profile makes money through affiliate products, advertisements or their own offering.

To get your Instagram profile featured, you can participate in contests like the #foodchallengenetwork and #foodchallenges pages. Using the top food hashtags may not get your Instagram post much attention because they are so popular and highly competitive. 

One of the social media marketing tips to take away from the food industry is to post your own food challenge and create your own hashtag. Once others participate, your Instagram page can gain visibility, your food posts may be shared, and you can expand your reach.

7. Lifestyle niche

The idea of the individual as a brand has developed on Instagram over time, from a photo-sharing app to the birthplace of selfies and influencers. Now, 80% of Instagram’s daily content is dedicated to our own lifestyles.

The vast majority of Instagram posts are in this niche because there is significant overlap with a range of other niches. The average Instagram user spends 53 minutes a day on the app. People have always been interested in other people’s lives, and this makes it one of the most profitable niches due to popularity.

You can create content that builds on your daily life. Posts can range from everyday activities to passions or insights that align with the interests of your audience. Accounts in this niche tend to stick within a few categories that overlap with other niches, like the music niche, young moms and other parents, the fitness industry or fashion niche.

Many lifestyle bloggers make money on Instagram through brand partnerships like sponsored posts, affiliate deals with other brands, earning commission from sales referrals, or offering products related to the content of the Instagram account.

8. Crafts and DIY niche

The eCommerce DIY and crafts markets have experienced strong growth from 2020 onwards. The r/DIY subreddit has grown to over 20 million members, and the US DIY market is projected to reach over $620 billion in 2025.

The rising popularity of the craft market in the US is summed up by The New York Times:

“Stuck at home without the diversions of socializing, travel, or dining out, the crafting continued. Americans knitted, crocheted and wove through the lockdown. They made hand-tufted rugs, paper orchids, wooden chess sets, tiny shrines and botanical mandalas.” 

Building on an interest in DIY or crafts can be one of the best niches to make money doing something you love. You can capture users’ imagination and create demand using the same materials and methods in your content.

9. Business niche

Entrepreneurship is predicted to soar in 2022, with a record 17 million small businesses forecast to launch in the US alone. A lot of people don’t know where to start, creating a lot of opportunities for content creation.

This can be the best Instagram niche if you are entrepreneurial and looking to make money yourself. Apply everything you have learned to make money. You can create an account that offers business tips, quotes, useful tips, marketing strategies or startup ideas. There is a huge range of potential content focused on how to make money available!

Similar to all the best niche ideas, the most popular can already be saturated with wonder brands. Like the fashion niche, music industry, or beauty brand you can create unique and original content to stand out. You can use social proof to build trust and show you are a successful business. Demonstrating real success can help you thrive and grow your account.

1. Stand out

The more unique you are, the less competition you will have. Niche products can be really different from standard products offered and help your store stand out, helping you make money.

Standing out can make your product more memorable and potential buyers will remember your store. Without an Instagram niche, people are likely to forget your store.

2. Easy to identify and target potential customers

The more specific an Instagram niche is, the more effective your targeting of potential customers can become. The number of people interested in your niche is less than its more mainstream equivalent. Because of this, identifying potential customers within your target audience can be easier.

You can also easily partner with influencers who are already well established within the specific niche you’re targeting. This can not only drive traffic to your store, but can also help build trust in your brand. 

This laser-focused targeting of potential customers within your Instagram niche can make your marketing efforts much more effective and less complex.

3. Easier to become an expert and well known within your niche

Within an Instagram niche, you can become established and well known in a shorter amount of time than in a more mainstream market. As this group is targeted and smaller, it can be easier to become known as a specialist or expert within your Instagram niche.

Cian McGloughlin, Founder and CEO of Trinity Perspectives, break this concept down:

“The biggest mistake most small businesses make is trying to be all things to all people, assuming this will give them access to the largest addressable market.”

If you position yourself as an expert in a range of markets to access the largest possible market, you risk diluting your value to your potential customers. Zeroing in on a particularly profitable Instagram niche and growing a loyal following can help you grow your online store’s sales.

Within an Instagram niche, you can become established and well known in a shorter amount of time than in a more mainstream market. As this group is targeted and smaller, it can be easier to become known as a specialist or expert within your Instagram niche.

Cian McGloughlin, Founder and CEO of Trinity Perspectives, break this concept down:

“The biggest mistake most small businesses make is trying to be all things to all people, assuming this will give them access to the largest addressable market.”

If you position yourself as an expert in a range of markets to access the largest possible market, you risk diluting your value to your potential customers. Zeroing in on a particularly profitable Instagram niche and growing a loyal following can help you grow your online store’s sales.

4. Easier to adapt to emerging trends

When it comes to Instagram trends, change is the only constant. Keeping up with digital trends can help you find profitable niche ideas. If you can adapt your content to a trend you think will blow up, then there is the potential for strong growth.

Social media trends are in a state of constant evolution. Instagram’s algorithm was a mystery for a while. However, CEO Adam Mosseri has now broken down  the key factors that influence how content is ranked on Instagram’s blog.

You can check out these insights into what content makes its way onto a user feed to help your niche content rank:

• The popularity of a post is determined on the basis of the number of likes, the location added to the post, and the length of the post in case it is a video
• The latest engagement of users with a specific account
• The number of posts of the user that have been liked
• User interaction with other accounts

Social media

Your phone is the most convenient place to start market research. Social media platforms like Instagram, X, and TikTok are hubs for current trends, and they’re great for researching almost all age groups. 

Browse the Discover sections and hashtags to see what’s trending and what products people are eager to get their hands on. Filter them by location and topic to get more precise results.

You’ll likely find competitors who target the same or similar customer segments. Check what they’re offering, learn about their wins and failures, and find ways to sell products with more added value for your target customer.

Google Keyword Planner and Ahrefs

Online tools like Google Keywords Planner and Ahrefs are great for search engine optimization and traffic improvement. They can also help you identify popular trends and their longevity and understand if there’s a high demand for a product niche.

These tools show how many people search for particular words and phrases and how their interest has changed over a month.

For example, once you’ve brainstormed a few promising dropshipping niches (like custom-printed backpacks for hikers or yoga mats for yoga studios), a simple keyword analysis can help clarify if people are interested in buying these products. Plus, these tools can check for market saturation.

Marketplaces

It’s good practice to investigate what your competitors are up to. Since online marketplaces like Amazon can rank more than 242 million visitors in a month, they’re an excellent indicator of consumer trends.

Browse categories to see which products attract the most interest. Determine whether they’re suitable for your dropshipping business and whether you can add value to the market. 

You can also explore customer reviews to find out what satisfies them, what they would like improved, and gauge their pricing expectations.

Google Trends

This easy-to-use tool quickly identifies trends and shows how their popularity changes, making it an excellent way to evaluate the potential of a dropshipping niche.

Google Trends’ reports are free for everyone. Find search volumes for specific words and phrases and filter them by the timeframe and location relevant to you. See what people are excited about and pinpoint a gap in the market that your dropshipping business can fill.

If you’re out of ideas, click the Trending Searches section for daily and real-time trends and continue exploring this blog for the 15 most profitable dropshipping niches.

1. Pet supplies

In 2024, 86.9 million households in the United States have a pet – and pet owners love to spoil their furry friends, so there’s a huge market for it. Some popular products include custom pet portraits, collars, food bowls, and pet clothing. 

Remember – there are feathery, furry, and scaly pets, and their owners deal with different daily adventures. So, targeting all pet owners could be too broad of a niche. To succeed in dropshipping within this market, consider finding a niche that targets breed-specific communities.

2. Eco-friendly products

Sustainable products are a top-performing dropshipping niche, with 78% of US consumers prioritizing eco-friendliness. They mostly seek products with sustainable packaging, traceable origin, and biodegradable materials. 

To stay ahead in dropshipping, consider offering eco-friendly goods to appeal to this large audience of eco-conscious buyers.

3. Baby products

Parents always want the best for their little ones, and when they find a product that works, they’ll come back for more and recommend it to others. 

Baby products like toys, baby clothes, and accessories maintain steady demand, peaking around the winter holidays. The global baby care and food markets are booming and projected for further growth, potentially reaching $100 billion by 2027.

4. Fitness and sports products

The pandemic led to a surge in people adopting healthier lifestyles, with four in five Americans now owning home exercise equipment. So, if you’re looking to get into dropshipping, you can’t go wrong with fitness gear. 

Custom yoga mats, sportswear, resistance bands, and gym bags are all popular items. Don’t forget about traditional sporting goods – basketball, hockey, and golf fans are always looking to upgrade their equipment.

5. Beauty products

Did you know the beauty industry is projected to reach a massive $558.12 billion by 2026? With an annual growth rate of 4.82%, selling consumer products offers an exciting opportunity for dropshippers.

The most popular products include hot air brushes, razors, makeup remover wipes, blending sponges, and magnetic lashes. Also, keep in mind the growing demand for eco-friendly goods.

Stay on top of the latest affiliate marketing trends, and consider partnering with influencers to boost your sales and brand recognition.”

6. Home decor

The home decor market hit $128.70 billion worldwide in 2024, making it a prime dropshipping niche. 

Choose a theme, such as minimalist, art deco, or industrial – and focus on specific products like canvases, curtains, ceramics, candles, or bedding to add to your online store. 

Stay on-trend by following top lifestyle and interior design pages and influencers on Pinterest and Instagram.

7. Clothing and apparel

The home decor market hit $128.70 billion worldwide in 2024, making it a prime dropshipping niche. 

Choose a theme, such as minimalist, art deco, or industrial – and focus on specific products like canvases, curtains, ceramics, candles, or bedding to add to your online store. 

Stay on-trend by following top lifestyle and interior design pages and influencers on Pinterest and Instagram.

8. Health and personal care

Health and personal care products like hair care, dental care, nutrition, and medical supplies are popular dropshipping items. 

Massive growth is expected in the global consumer healthcare market, reaching $781.5 billion by 2030. 

For inspiration, check out top-selling products on Amazon, Etsy, and Shopify dropshipping stores.

9. Gaming accessories

Gaming is a highly profitable niche, with a forecast of around 3.32 billion gamers worldwide by the end of 2024.

Sell gamer merchandise with your designs, from high-resolution headsets and headset straps to mice, custom keyboards, microphones, and streaming packs.

10. Jewelry

The global jewelry market is set for a big surge, with revenue expected to jump $46.3 billion from 2024 to 2028.

Jewelry packaging is often smaller and lighter than clothing boxes, which can reduce shipping damage and returns due to compromised items. 

It’s often a sentimental purchase, especially around holidays – so promote special offers for occasions like Christmas and Valentine’s Day. Popular items include custom necklaces, earring sets, and personalized jewelry boxes.

11. Mobile phone accessories

Customers consistently seek out phone accessories, making this one of the most profitable dropshipping niches to try. Charging cables break, screens need protection, and connection ports often change. Phone cases, charging cables, power banks, ring lights, and screen protectors are forever in high demand. 

To succeed, offer high-quality, durable accessories with accurate descriptions to avoid bad reviews and returns.

12. Home office accessories

Hybrid work is here to stay, and with it, home office accessories will remain popular. Cater to the office supplies niche and generate a sustainable income. 

People crave comfortable setups, utilizing items like mouse pads and organizers. Other popular items include notepads, footrests, and laptop stands.

13. Kitchen tools

Food is love, and cooking with high-quality tools makes it even better. Your dropshipping business can provide home chefs worldwide with unique and enjoyable cooking experiences. 

Popular items include electronic scales, can openers, and dish towels. Explore niches like baking, grilling, and confectionery. 

Stay on top of trends with search analytics tools and dominate the best-selling kitchen utensils and gadgets category on Amazon or other marketplaces.

14. Car accessories

The car accessories market is a powerhouse, with a forecast to grow by 5.5% annually from 2023 to 2032, reaching a value of $335.5 billion. 

Get your motor running and start your dropshipping engine in the car accessories niche. Focus on selling popular products like car seat gap fillers, pet seat covers, and holders for cups or phones. 

15. Hobby items

Engage with your or your target audience’s interests and passions. People will spend time and money on whatever brings them happiness. Dig deep into the top five hobbies and interests in the US, including music, food, reading, pets, and video games, to find a profitable dropshipping niche.

1. Furniture

Large furniture items may seem profitable for dropshipping, but their size results in higher shipping rates, packaging costs, and potential returns. Consider import taxes and offer an acceptable price to avoid hurting profits. Stick to versatile home decor and office improvement categories to minimize risk.

2. Fragile items

Shipping delicate items like glass decor, watches, wine glasses, and electronics can be a nightmare for dropshippers. They’re fragile and expensive, and longer shipping times can increase the risk of damage. Consider sturdier, less expensive locally manufactured goods and eco-friendly packaging to protect delicate items.

3. Basic clothing and apparel

The basic apparel industry is highly competitive, with top players running the market. Before you start dropshipping products, construct a carefully thought-out strategy with a unique selling proposition. 

Consider the subcategories mentioned earlier. People love being a part of a movement and are looking for like-minded brands they can support. Think about values you can share with your ideal customers and build your brand around them.

4. Electronics

Electronics fall under the high return and refund category, coming in fifth in the US. Test your products before selling and check for manufacturing errors to avoid bad reviews. Read other eCommerce company reviews of the manufacturer to make a more informed decision.

5. Seasonal products

Seasonal products might seem hot – think holiday sweaters or summer pool floats. But for dropshipping, they can be a recipe for trouble if you focus exclusively on them. Here’s why:

• Short sales window. You’ll face intense competition during peak season, followed by a sales drought.
• Inventory issues. Predicting demand for fleeting trends is tricky. You risk getting stuck with dead stock after the hype fades.
• Shipping delays. Seasonal rushes can overwhelm suppliers, leading to delayed deliveries and unhappy customers.

Consider niches with year-round appeal, allowing you to build a stable business and avoid the seasonal sales roller coaster.

Research potential traffic sources

Check the keywords related to your dropshipping niche and analyze their search volume, competition, and type – such as transactional, informational, or navigational. 

By categorizing keywords and analyzing their potential to drive traffic and sales, you’ll better understand the market demand for your products and how to position them effectively. This research can also help you identify gaps in the market and potential sub-niches to target.

Study the search engine results page

Use SERP analysis tools like SemRush and Moz to get an in-depth look at your competitor’s backlink profiles, keyword rankings, and visibility in search engines. This information can help you optimize your content and online business strategy to outperform the competition and attract more potential customers to your dropshipping store.

Analyze the competition

Competitor analysis is a crucial step for a successful dropshipping business. By visiting your competitors’ websites, you can gain valuable insights into their product offerings, pricing structures, shipping policies, and customer reviews. 

Analyzing this data can help you identify gaps in their selection and opportunities to differentiate your product range, ultimately providing greater value to your customers. 

Additionally, examining competitor marketing efforts can reveal strategies for optimizing your own marketing approach, ensuring your dropshipping business operates more effectively.

Check what sells well

Analyze the most profitable dropshipping products and categories in your dropshipping niche on marketplaces like Amazon, eBay, and Etsy. 

Look for opportunities to offer unique products or differentiate yourself from competitors by offering complementary products, customized packaging, or exceptional customer service.

Identify your unique selling proposition

Determine the USPs that set you apart from your competitors. It could be your product quality, pricing, shipping speed, customer service, or brand identity. Use your USP as a key selling point in marketing campaigns.

1. Define your target audience

Knowing your ideal customer is crucial for dropshipping success as it lays the foundation for product selection and marketing.  

Conduct market research to understand their needs, preferences, and pain points. This will help you tailor your product offerings, branding, and customer service to their specific needs.

2. Order product samples

Don’t blindly trust your manufacturer’s product descriptions and images. Order a few product samples to test their quality, durability, and packaging. This will help you avoid negative customer reviews and returns.

3. Price products correctly

Pricing is a delicate balance in dropshipping. You want to offer competitive prices that attract customers, but you must also factor in costs, shipping fees, and profit margins. 

Find a pricing formula that considers all these variables, and price products accordingly as your business grows.

4. Utilize marketing and search engine optimization

Dropshipping is crowded, so you must stand out from the competition. Invest in a strong marketing strategy that includes social media, email marketing, paid ads, and SEO. 

Use relevant keywords, meta descriptions, and backlinks to improve your website’s visibility and increase organic traffic.

5. Provide great customer service

Customer service can make or break your dropshipping business. Ensure you have responsive and knowledgeable customer support that can promptly and professionally handle inquiries, complaints, and returns. 

Offer free shipping, easy returns, and other incentives that show customers that you value their business.

1. Food

The overall interest in food is constant year-round. We spend more time at home and explore our inner culinary experts, trying new things in the kitchen. Since people will always love food, it is a great trend to break down into specific niches.

The food category offers many opportunities for print-on-demand merchandise. Slap a simple and cute avocado on a shirt and people will eat it up in no time. Or, pick smaller niches such as veganism, funny, cute, or healthy food topics for your designs. 

Another great example of a food niche  is pizza. Pizza is one of the most popular and loved foods in the world. From children to the elderly, everyone loves a greasy slice with cheese stringing from the table to our mouths. With its ongoing popularity, pizza is one of the best things to use in a design. Appeal to food lovers everywhere with unique and mouth watering designs.

2. Activism

When it comes to finding a niche, it’s critical to know the buyer personas and what’s important to them. Activism is a great example, as it is something forever popular, important, trendy, and with a meaning. 

Activism means being a part of something. It involves emotions, values, and symbolism, a trend that always sells. Activism can be narrowed down to niches such as environmentalism or patriotism, which gives plenty of opportunities for merchants to get in on sales for the 4th of July, Memorial Day, and more.

A patriotic niche is based on the location and values of the people who live there. They love their country, its history, and values. And they want to show it off. Flags, colors, or symbols that are meaningful to the specific location serve your niche market.

3. Humor

Money is no joke. But you can earn a lot with gags, in any shape and form. Humor is a never ending trend. People enjoy it to get away from everyday life, relax both mind and body, and simply have a laugh.

Customers enjoy merchandise with funny and humorous designs to crack them up, look chic and different, or simply lighten the mood in any situation and setting. Humor is a great trend to narrow down into various niches for your POD business.

Wordplay, observational humor, sarcasm, or simply absurd parodies are only some of the more specific niches in the trending humor segment. Study your target audience and appeal to them with the right type of design. Earn POD income by selling laughter.

4. Fitness

Custom sportswear is in demand worldwide, all year round. While seasonal and global impacts affect the demand a little, activewear is a trend that never goes out of style.

Fitness is a highly competitive market, but narrowing it down to specific niches can boost your sales and business among the competition. Appeal not only to those who already love working out, but beginners and people who appreciate comfort wear as well.

The Athleisure niche is currently trending high. People wear activewear while going out for coffee or simply being at home. It’s comfortable and stylish at the same time. 

Accommodate buyers with fitness merchandise for niches such as home gyms, yoga, outings, moms, women, men, or a stylish session at the local fitness club. From apparel to accessories. POD offers it all.

5. Pet owners

There are millions of pet lovers who love to spoil their furry little friends. That’s why pet merchandise is in high demand all year round. This trend provides merchants with great opportunities.

Narrowing pet owners into specific niches can not only be simple but fun as well. There are so many directions you can choose for your designs. From custom cat bowls and dog collars to cat print shirts for pet enthusiasts. Focus on your target audience, their interests and needs, and dig deeper to adjust the merchandise.

Good niche examples are cat or dog owners. Specify your niche designs for black cats, white cats, tiger cats, big dogs, small dogs, pugs, labradors, goldies, indoor cats, outdoor cats, cats & dogs in general. Or, appeal to the owners as cat moms & dads, dog lovers club, and more. The options are endless.

Step 1: Pinpoint your interests and passions.

Do some soul-searching. It is crucial to find something you’re genuinely good at and enjoy doing. Running a business already has its ups and downs, but if an entrepreneur has to manage an area they’re not interested in or passionate about, it will be hard to stay motivated and encourage others to root for the brand and the product. 

Your market niche should develop naturally from personal interests, goals, values, and experience. So ask yourself:

• What special skills do I have?
• What do I enjoy doing?
• How do I spend my free time?
• What would I love to do, even if I didn’t get paid for it?
• What problem would I like to solve, for myself and others?
• What would I do, if I had all the time and money in the world?

The key to finding the perfect niche is defining what you enjoy and are already good at.

Step 2: Assess potential ideas and markets

Once an idea pops into mind, it’s time to do some thorough research to find out if it will do well in the world of sales, or flop. Use multiple tools and procedures to research the market and ensure success and sustainability for your specific niche.

• Google trends and searches. When it comes to finding a niche market, keep in mind such factors as quality, positioning, price, and features. Search the ideas on google and check current demands, relevant topics, and queries around this niche. Get an insight into the current demand and where the searches are coming from.
• Create mind maps. After some extensive research, it’s time to visualize your ideas and put them on the board. Use online tools like LucidChart or MindMeister. Add images, links, terms, whatever comes to mind, to create a visual representation of these ideas.
• Do keyword research. Take a few ideas and terms that stand out the most from your list and check their demand. Use Google AdWords Keyword Planner to analyze each term for their monthly search volume and competition. If some of the keywords have a substantial search volume and low competition, they could result in a potentially profitable niche.
• Research common problems and questions. Use valuable sites like Quora to see what kind of questions people ask regarding your potential product or service. What are the questions? How many are there? How big is the interaction with each question? This research allows exploring the problems and questions consumers have and coming up with solutions that will benefit the people and the business.

Step 3: Test your idea

Once you’re well-armed with all the necessary information and establish that there is a niche market for the specific product or service, the last step is to validate the idea and see if people are interested in the offer. 

A simple way of doing this is by creating a landing page with tools like LeadPages to promote the idea. Or set up a crowdfunding campaign on sites like Kickstarter to validate the product and maybe collect some upfront money for funding the business.

Reach out to friends, family, colleagues, or acquaintances to gain their feedback and opinion on your new niche. 

An excellent low-cost option in collecting feedback and measuring interest in the product is dropshipping. It allows refining the offer before the official launch of the product. If a couple of sales end up fulfilled, it’s an excellent validation of the niche market.

1. Know your competition

Succeeding in niche marketing is impossible without scoping out the competition and doing thorough industry research. There is a need for a solid understanding of what the competitors are doing, offering, and how you can improve on and do it better. It is crucial to identify your unique selling proposition. 

What do you do differently that makes the consumer choose your business over another? What are the reasons they come or should come to you?  Are there any buyer groups that are underserved? What problems does your business solve or could do better than the competitors?

2. Do market research

In other words, go where your customers are. Gather valuable information about the target audience, their habits, interests, values, and more. Although it is already known who your buyers are, doing solid market research is helpful in finding out their shopping habits and experiences. 

How do they find products? Where do they shop? What influences their shopping decisions? If the target customer spends a lot of time scrolling on Instagram, you most likely won’t use email campaigns in the niche marketing strategy. Research the market and target audience and get the best results for your marketing efforts.

3. Listen to the people

Everybody has different problems that all need solutions. And you can be one of them. Learn opinions on certain products or services and use the opportunity to fill in the gaps. Here are some useful tools to do customer research and satisfaction:

• Google Analytics. It is one of the most widely used web analytics tools on the internet. Use it to get to know your customers, current trends, likes, and dislikes.
• Customer surveys. Surveys are a great way to find out more about your customers. There likes, demographics, dislikes, and literally anything you need and want to know.
• Old-fashioned conversations. A personal, one-on-one, in-depth conversation helps to understand customers better than anything else. Call them, interact with them, talk to locals, friends, and family. Get a deep insight into their problems and the potential solutions.
• Social media. Leverage social media to your advantage by checking likes, comments, and feedback on the offers and marketing campaigns. Online reviews are the best way to collect comments, praise, and complaints.