1. Use online art marketplaces

Selling on online art marketplaces is the easiest way for new artists to reach a global audience. 

Choose from the following platforms, with an existing audience of art buyers and built-in tools for marketing, payment processing, and shipping.

• Saatchi Art
  One of the largest and most reputable online art galleries, Saatchi Art, focuses on physical art and provides excellent exposure for emerging and established artists. Register and create an artist account.
  
• Artsy
  A leading online marketplace that connects collectors with galleries, offering a vast marketplace for contemporary and modern art. To sell on Artsy, artists must partner with a gallery.
  
• Etsy
  This eCommerce platform is one of the most popular online art marketplaces. Register for an Etsy account to create a shop and sell anything from digital to traditional art forms.

2. Create a website on an eCommerce platform

Selling original artwork online is an excellent option for self-representing artists. eCommerce platforms enable you to build a website with integrated shopping features, serving as your primary sales channel.

To succeed, choose from the online platforms below with strong website building, sales, blogging, SEO (Search Engine Optimization), and content management tools.

• Shopify
  As a leading platform, Shopify allows selling art online through customizable stores, supporting physical and digital art sales. Sign up for a free Shopify trial.
  
• Wix
  Wix is an excellent option for artists who want to create a visually striking online store and sell physical and digital art pieces. Sign up to create a Wix store and try its easy-to-use website builder.
   
• Squarespace
  Known for its visually appealing templates, Squarespace is an excellent choice for physical and digital creators. Set up an art store on Squarespace with intuitive eCommerce features.

3. Create art prints with POD

Print on Demand helps you scale your art business while generating passive income. Platforms like Printify empower artists to reproduce their original art on canvases or other physical products, such as classic t-shirts and customizable mugs. 

As an artist, explore various categories, including print-on-demand consumer products. Use all of these items to showcase your art at events and art shows or sell it online.

No upfront investment, inventory, or storage is needed, as your art prints are only produced and shipped after a customer orders from your online store.

Printify offers integrations with eCommerce and art marketplaces, allowing you to sell directly through the most popular platforms, like Shopify and Etsy.

Once you create your online store, easily connect it with Printify.

• Sign up

Create a free Printify account and click Add a new store to connect Printify. 

• Pick items for your art reproduction

Browse through Printify’s Product Catalog to choose the items you’d like to feature your art on.

• Prepare your art for printing

Customize selected items with high-quality images of your art. Upload them to our intuitive Product Creator and check the mock-up of your final print before sending it to production.

• Sell on your store or order for yourself

Once you’ve created the final product, publish it in your online store and start selling prints. You can also order a sample for yourself.

4. Turn social media into your sales channel

Next, let’s explore how to make money as an artist on Meta and TikTok. Make sure the eCommerce platforms you choose to build your store support the necessary plugins or extensions for social media sales channels.

• Meta

Create a Facebook page and post content, alternating between sales and informative posts. If you want to reach a younger audience, create an Instagram business account and post high-quality images. 

To turn your social media into a sales channel, use Meta’s eCommerce features for Facebook and Instagram business shops. These features let you connect your store and allow followers to browse products and purchase art without leaving the app.

• TikTok

TikTok has the youngest audience among social networks, focusing on entertainment through short videos. 

To get started, sign up for a TikTok business account, list your products, and connect your store. Then, set up a TikTok shop, an in-app feature that allows users to buy products directly from your videos.

5. Start an art blog

If you have a website or online store with built-in tools for content creation and visibility, consider adding an art blog to showcase your expertise, highlight the creative process, attract buyers, and generate income.

• SEO

Optimizing your blog posts with relevant keywords can increase your site’s ranking in Google results and attract potential customers. Use tools like Google Trends or extend your research on Semrush.

• Selling art

Blogs are excellent for promoting and selling original pieces, art prints, digital downloads, music, or courses. Your blog posts can link directly to products in your online store, creating a seamless connection between content and eCommerce.

• Advertisement and affiliate links

Ad platforms like Google AdSense allow you to display ads tailored to your audience, earning money each time a visitor clicks on or views an ad.

Partner with relevant companies, such as those offering art supplies or creative software, and earn commissions on sales through your affiliate links.

6. Create a YouTube channel

Grow your following, showcase your art, and monetize your expertise by starting an art YouTube channel.

Share your music creations or even start a podcast on YouTube, which allows you to reach different audiences through various formats.

Combine time-lapse videos, step-by-step tutorials, and in-depth guides to create educational content and monetize your YouTube channel.

• Join the YouTube Partner Program

You’ll need at least 1,000 subscribers and 4,000 watch hours.

• Turn on ads 

Once you qualify, turn ads on and earn from views and clicks.

• Use affiliate marketing 

Promote products in your videos and earn commissions.

• Sell your art

Include links to your online store, art marketplace, or portfolio in video descriptions.

• Offer memberships

Provide exclusive content to paying subscribers.

7. Teach art by creating online courses

Creating an online course is one of the best examples of how to make money as an artist. Teaching art classes online generates revenue, helps refine your skills, and builds a wider audience.  

Teach by hosting live video sessions, recording educational videos, and creating written content. Start with what you do best, teach the fundamentals, and develop how-tos to monetize your online art courses.

• Use online course platforms

Leverage platforms like Skillshare or Udemy to host and sell your art course. These platforms handle the technical aspects, allowing you to focus on creating valuable content.

• Offer subscriptions

Provide ongoing lessons through a subscription model, where students pay a recurring fee for access to exclusive content and regular updates.

• Sell exclusive downloadable content

Offer premium downloadable materials of your course content, such as worksheets, templates, or additional project guides.

8. Work as a freelancer

Freelance artists have the flexibility to take on diverse projects, from graphic design to music production, while working independently. With the right strategy, it can become a profitable career path.

• Define your niche

Narrow your focus to a specific type of work and establish yourself as an expert in that area.

• Show your portfolio

A well-designed website or online store showcasing your portfolio is essential for any freelance artist. Highlight your best work, client testimonials, and services offered. 

• Leverage social media

Visual artists can use platforms like Dribbble and LinkedIn, while musicians can consider Bandcamp. Social media is crucial for networking, sharing your work, and attracting potential clients.

• List yourself on freelancing platforms

Sign up for platforms like Fiverr to gain visibility and explore opportunities.

9. Become a streamer

Streaming art is similar to recording courses. Stream online art tutorials, creative processes, or studio tours. 

Although YouTube Live is the most popular choice for live streaming, you can also use social media channels and other specialized platforms.

• Behance

Behance is Adobe’s social network that empowers creatives to live stream from Photoshop or Illustrator on iPad or via third-party solutions.

• Picarto

Picarto is a leading live-streaming platform for creators, including artists, musicians, and professionals from the gaming industry.

• Spotify 

Spotify is a music and podcast streaming platform where artists can upload their work and earn money based on streams. 

• Restream

Restream is a browser-based live streaming tool that allows creators to stream video content to multiple platforms simultaneously without needing external software.

10. Sell at art fairs, festivals, and galleries

Participating in art festivals and exhibiting at local art galleries offers exposure, in-person selling, and networking opportunities with gallery owners and fellow artists. 

While participating in an art fair or festival can be costly due to fees and logistics, the benefits extend beyond sales. Networking at these events can open doors for collaborations and future gallery representation.

• Prepare your portfolio 

Have a professional portfolio, including business cards, to show to gallery owners or collectors. Invest in display materials that effectively showcase your work.

• Find an art gallery

As most art fairs accept galleries rather than individual artists, consider finding a gallery to represent you and your work. Explore gallery networks like Ocula or Sotheby’s.

• Find the right event

Art fairs often have distinct themes or focuses, so choose the one that matches your style and goals. Select from top international art fairs like Art Basel and The Armory Show.

• Submit applications early

Check the submission guidelines for galleries and apply well in advance. For fairs, apply as soon as the registration opens.

11. Apply for art competitions and grants

Grants and contests cover various art forms worldwide, including visual arts, music, and writing. Institutions offer art grants to students, young or mid-career artists, art educators, and minorities. 

Art contests are competitions where artists submit their work to be judged, with the chance to win prizes, gain recognition, or secure exhibition opportunities.

• Grants

Some art grants are available for artists using technology and innovation, while others support artists addressing social issues. Consider applying to programs like the Pollock-Krasner Foundation.

• Art contests

Select the art contest that aligns with your artistic portfolio. Consider participating in contests like the Sony World Photography Awards and the Lumen Prize for Digital Art.

12. Commission artwork

Commissioned artwork involves an artist creating a custom piece based on a client’s request. This traditional income method lets artists directly connect with patrons interested in their specific style or expertise.

• Sign up on online platforms

Register on sites like Artwork Archive or Art Please to offer commission services and connect with potential clients.

• Prepare clear terms

When accepting commissions, create a detailed contract covering price, deadlines, payment terms, rights, and expectations.

• Communicate effectively

Maintain open communication with your clients, ensuring all project details are discussed and agreed upon to avoid misunderstandings.

With Printify, easily reproduce your art on various products. Explore our Product Catalog to print your artwork on postcards and canvases using fine-art quality Giclée printing, or apply it to home decor items.

Aluminum Composite Panels

By Generic brand

From $25.78 From $19.55 with Printify Premium

14 sizes Posterflow

Fine Art Postcards

By Generic brand

From $0.89 From $0.67 with Printify Premium

2 sizes Prodigi

Wall Decals

By Generic brand

From $17.89 From $13.57 with Printify Premium

6 sizes Printed Simply

Light Cube Lamp

By Generic brand

From $90.88 From $66.85 with Printify Premium

2 sizes Uniqcube

Wall Clock

By Generic brand

From $25.34 From $19.22 with Printify Premium

1 sizes 3 colors SPOKE Custom Products

Know how to market yourself

Many artists miss out on profits due to limited visibility. Marketing your art should be a top priority if you want to make art your full-time job.

• Follow other artists

Learn from other artists who have found success online. Use their work as inspiration to refine your style by adding your own touch.

• Brand yourself

Pick a name reflecting your brand and work on your public image. Purchase a brandable name with an available domain. Use the same name on your website, social media, and YouTube channel.

• Engage with your audience

Building a strong connection with your audience is key to marketing yourself. Be ready to show your face and voice, respond to comments, host live streams, and share behind the scenes.

Maintain a constant presence on social media

Although social media plays a crucial role in how to make money with art, simply posting pictures won’t automatically generate sales.

• Manage your time wisely

Strike a balance between creating art and networking by tracking the time you dedicate to each, ensuring both skill development and the growth of your online presence.

• Stay true to your artistic vision

Create art that mirrors your passion, not for likes. Use social media to showcase, not shape, your work.

• Offer valuable content

Share more than just images of your art. Provide value with educational content, tutorials, or blog posts that engage and teach your audience.

Build a unique online presence strategy

To develop a strong online presence as an artist, maintain a well-rounded digital profile across multiple platforms, extending beyond just social media.

Expand your online presence to include a professional website, YouTube channel, and platforms like Etsy. Additionally, establish an email list to keep fans updated on new releases and special offers.

Combining these platforms into a multilayered strategy allows you to grow your audience, engage more effectively, and increase your art sales.

Invest in equipment

Digital artists should invest in a powerful computer and drawing tablet, while video creators or photographers should focus on good lighting, cameras, and editing software like Adobe. Musicians need quality sound equipment and software like Ableton Live Lite to produce professional audio.

For painters and traditional artists, high-quality art supplies like brushes, paints, and canvases are key, along with proper lighting for an ideal workspace.

Focus on exposure

Use every available resource to showcase your artwork. Without proper exposure, it’s difficult to understand how to make money as an artist or grow your career.

Think outside the box and explore non-traditional spaces like galleries and exhibitions.

Consider displaying your artwork in local businesses, such as cafes or shops, which often support local artists and benefit from enhancing their environments. These unconventional spaces can help you reach new audiences and expand your visibility.

1. Create a TikTok business account

Before you can start promoting your products, you’ll need to set up a business account to access TikTok’s marketing tools and reach the right audience from the start.

Step 1: Download and open TikTok

If you haven’t already, download the TikTok app and sign up or log in using your business email or linked social media accounts.

Step 2: Switch to a business account

Tap the profile icon at the bottom right to access your profile. To view your account settings, open the menu by tapping the three lines at the top right, then select Settings and Privacy. Under Account, tap Switch to business account and choose the Business option.

Step 3: Select your business category

Pick a category that best describes your business. This helps TikTok show your content to the most relevant users. Some common TikTok categories include:

• Clothing and accessories
• Beauty
• Arts and crafts
• Electronics
• Education and training
• Finance and investing

Once you’ve completed these steps, your TikTok business account is ready. TikTok also gives you access to built-in analytics tools to help track performance and optimize your TikTok content strategy.

2. Make your first impression count

Before you create content, make sure your business account is optimized. With 62% of TikTokers under 30 – you’ve got to think – and act – like your audience. That means everything on the TikTok app needs to be short, sharp, and engaging. This includes your profile page.

Brand your profile photo appropriately

Your TikTok profile image and business name are the first things users see, so keep them consistent with your branding across platforms. 

The profile picture should be visually related to your other social platform profiles, using the same color palette and style.

The optimal dimensions for a TikTok account photo are 200 x 200 pixels. Consider simplifying the details, so the image looks good on the small thumbnail icon.

To improve visibility and engagement, make sure your TikToks include clear video information, such as captions and descriptions.

Make your bio short and catchy

The maximum allowed TikTok bio length is 80 characters. That’s about 10 to 20 words – try to make it half that. There are two ways you can go about it:

• Describe your business – Amazon’s bio is “we’d give you five stars,” Wendy’s bio is “Sir, this is a Wendy’s TikTok,” LinkedIn’s is “Let’s Tok about your career.” If they can make it work, so can you.
• Promote upcoming campaigns – Make your bio seasonal and timely, and update it frequently. Present an upcoming sale, event, feature, and anything else you have going on. 

Link with intent

You can link directly to your eCommerce store, but that’s not always the most effective way to track performance or guide users based on your content’s intent.

If your TikTok content focuses more on increasing brand awareness or sharing business insights, consider linking to another social media platform, a short video ad, or even an article about your business.

Alternatively, if you’re using your account to spotlight products, a dedicated catalog or landing page is often a smarter choice.

3.Prepare a TikTok marketing strategy

TikTok has redefined digital advertising, favoring content that feels real over traditional product pitches. Today’s younger audiences are sharp, skeptical, and quick to spot anything that feels overly polished or salesy. 

When creating TikTok ads, lean into a less commercialized approach – one that speaks their language.

Prioritize transparency, authenticity, and content that reflects real life. That’s where genuine value – and real connection – live.

Align your strategy with your business goals

Start by identifying the type of content you’ll create for a results-driven approach. These TikTok content ideas for business can help you match each piece of content to a specific objective:

• Increase brand awareness – Share engaging content that highlights your brand’s strengths and presence in the social space.
• Build engaged communities – Connect with the TikTok community by curating content for your niche. Collaborate with like-minded creators and speak directly to your audience.
• Sell products and services – Promote your offerings with targeted content around discounts, seasonal campaigns, product launches, and sales opportunities.
• Gather audience feedback – Use prompts, questions, or comments to invite feedback on your products and services, showing you’re listening and ready to improve.
• Provide educational content – Create helpful tutorials, how-tos, and step-by-step guides to support customers and even offer tips to fellow business owners.

Select your target audience

Make sure TikTok’s audience demographics align with your target audience. 60% of app users are female, and 40% are male. Of those, 80% are between the ages of 16-34.

Contrary to popular belief, TikTok isn’t just for teens. It’s steadily gaining popularity among older age groups, making it a valuable space for a wider range of businesses and audiences.

Thanks to TikTok’s algorithm, content is curated around niche interests: dancing, fashion, arts and crafts, cooking, fitness, and more. To make your ads resonate, think about the specific audience most likely to be interested in your content, and align your style with the formats and trends they already enjoy.

If you’re marketing to a global audience, don’t forget to factor in language preferences and cultural nuances. Tailoring your message helps you connect better with viewers around the world.

Choose relevant hashtags

Explore trending tags and use the right keywords or hashtags to help TikTok understand and promote your content to your ideal audience.

Stick to hashtags that reflect your brand and content, and avoid stuffing unrelated or overly generic ones. Strategic use of trending tags can help you gain more reach and attract new followers.

Team up with TikTok influencers

TikTok thrives as a social platform built around communities of shared interests – many of which are shaped by popular influencers.

To tap into this network, create content that interacts with well-known creators and connects your brand to the wider TikTok community. Duets, shared music clips, and trend-inspired posts are great ways to join the conversation authentically.

Alternatively, consider influencer marketing through paid collaborations to promote your products or services in a way that feels natural and resonates with their followers.

Turn comments into conversations

Engage with active TikTok users who post questions or reactions in your comments. These user interactions can provide valuable insights for improving your content.

Observe and like entertaining comments and reply to user concerns. Use the feedback to note whether your structure, prompts, or video framework needs to be optimized.

Develop a posting strategy

TikTok recommends posting content one to four times a day. This lets you test different types of content and what works best. Posting more than that risks flooding a user’s feed with too much marketing content.

Your TikTok videos must be consistent and posted according to your audience’s time zone. On weekdays, the best time to post on TikTok is early in the morning or late in the evening. For weekends, aim for the afternoon.

Plan ahead with a content calendar to stay on top of TikTok trends. 

While TikTok doesn’t allow post scheduling in-app, you can use third-party tools like Later, Hootsuite, or Metricool to schedule posts in advance and stay consistent. 

4. Engage with the target audience using relevant content

Know your target audience

Every time you open TikTok, the content magically caters to your preferences. That’s the algorithm at play. To get its attention, you need a very specific idea of your TikTok audience, what their niche is, and how you can compete with the content they already consume.

TikTok is an entertainment site first

Always consider how your marketing gets people’s attention. Unlike other social media business accounts, TikTok users expect your brand to entertain, not offer deals. Share your process of creating custom merch, bedazzle them with amazing designs, and be playful and fun without shifting from your brand voice.

Follow trends and challenges

83% of TikTokers have posted a video. TikTok will never run out of new trends you can hop onto. When a trending sound blows up, a new hashtag takes off, or a viral challenge hits the feed – move fast. Join in early and add a clever, on-brand spin that ties back to your business.

5. Start creating without overthinking video quality

TikTok tends to favor videos that feel real and unpolished over highly produced or overly edited media. Users aren’t necessarily looking for flashy formats or hard sells – they respond better to content that feels genuine, relatable, and easygoing.

To stand out on TikTok, focus on how you create high-quality content: with clear storytelling, strong relevance, and visual clarity that keeps viewers watching.

Think simple and authentic, not scripted and commercialized. Bring out your office pet, or offer a duet with a TikTok follower. Being authentic and transparent can help your brand build trust within the TikTok community and connect with users who value originality.

6. Tap into TikTok ads

TikTok offers several ad formats, including In-Feed Ads, TopView, Brand Takeovers, Branded Effects, and Hashtag Challenges. To get started, make sure you’re using a TikTok Business Account, then create a TikTok Ads Manager account, set your budget and goal, and connect your store to track conversions.

Keep your ads fun and engaging – TikTok rewards creative storytellers over hard-selling. If you plan to run ads, focus on content with replay value, a clear hook, and links in captions rather than in the video itself. 

Consider running Spark Ads, which let you boost existing organic content while retaining its original engagement metrics.

1. Unisex softstyle t-shirt (Gildan 64000)

This tee is a powerhouse in the apparel category. Thanks to its blend of comfort, affordability, and customization potential, it remains one of the most popular items in many print-on-demand (POD) online stores.

It’s great for casual wear, fitness enthusiasts, creator merch, and fans of personalized gifts. 

Tips for success:

• Pair niche-specific graphics with targeted keywords to stand out
• Test new trends (like AI-generated art or viral slogans) on seasonal designs
• Offer bundle pricing to increase average order value

Average profit margin: $5-$35

2. Unisex heavy blend crewneck sweatshirt (Gildan 18000)

The Gildan 18000 is a go-to staple for any online store looking to stock high-margin products. It’s ideal for POD, offering a generous canvas for logos, quotes, graphics, or embroidery – whatever speaks to your target market.

Thanks to its relatively low cost and premium feel, the Gildan 18000 crewneck sweatshirt gives you plenty of room for good pricing strategies while maintaining an attractive profit margin.

Average profit margin: $15-$45

3. Premium matte vertical posters

These sleek, customizable prints offer low-cost production and shipping, yet they command strong selling prices. They’re an excellent choice for online store owners looking to maximize profit margins.

Perfect for dorm rooms, home offices, studios, or living rooms, these premium posters with museum-grade archival paper attract a broad target market – from Gen Z to home decor lovers.

Average profit margin: $10-$40

4. Giclée print canvas

If you’re looking for high-margin products to sell online, don’t overlook this giclée-printed canvas. It offers a premium feel without costing a fortune to produce, providing an excellent net margin.

From personal photography and abstract art to bold quotes and minimalist designs, the pinewood frame and high-quality print give it a truly professional finish.

Average net margin: $20-$70

5. Ceramic mug 11oz

Ceramic mugs are a no-brainer when it comes to high-margin products to sell online. They’re timeless, offer tons of room for customization, and have high demand year-round. 

Whether it’s bold artwork, clever one-liners, or branded merch, this product punches well above its weight in value.

Partner with Printify and design mugs to sell that actually stand out in the market.

Average profit margin: $10-$25

6. Velveteen plush blanket

The velveteen plush blanket offers the perfect mix of comfort, quality, and ample print space. 

With a low production cost, it’s a standout product for seasonal, minimalist, or pet-themed designs – all while delivering a solid net profit margin.

Average profit margin: $15-$40

7. Sherpa fleece blanket

The Sherpa fleece blanket is a soft, high-profit margin product with the kind of cozy luxury that customers are happy to splurge on. 

Thanks to its premium look and feel, the Sherpa blanket helps online sellers stand out, especially when paired with personalized designs that reflect your brand.

Average margin: $20-$50

8. Kiss-cut stickers

Kiss-cut stickers are one of those simple items that just work. They’re easy to design, cheap to ship, and wildly popular across all age groups, especially for customers who love customization. 

If your shop leans into quirky products people love to buy again, stickers are a low-risk, high-reward option.

Average margin: $5-$15

9. Ceramic ornaments

Ceramic ornaments offer high margins because, beyond festive decorations, they’re personal keepsakes with serious revenue potential. 

These customizable pieces fit seamlessly into a niche market of gifts and personalized decor, giving sellers a meaningful way to stand out.

The high demand during holidays, paired with their sentimental value, makes ceramic ornaments a smart way to earn a healthy profit margin.

Average margin: $8-$18

10. Sublimation socks

Sublimation socks are one of those high-profit margin products that deliver a big impact – ideal for artists, brands, and trendsetters alike.

With the global socks market reaching $15.05 billion in 2025, these bold, all-over-print accessories are fashionable and functional. Pair them with vibrant designs, and you’ve got yourself a best-selling staple.

Average margin: $6-$12

11. Spiral notebook (ruled line)

Customized spiral notebooks are high-margin products that will fly off the shelves with the right approach. Whether for school, journaling, or sketching out the next big idea, notebooks are constantly in high demand.

Go bold, quirky, corporate, or artistic – whatever speaks to your target audience. With low production costs, they generate high profit margins with ease, especially when bundled or marketed around seasonal trends.

Average margin: $8-$20

12. All-over print tote bag

The tote bag is a high-margin product that checks every box – style, function, and sustainability. With an all-over print area, it offers a massive canvas for custom designs.

They’re perfect for improving online sales with minimal effort. Thanks to on-demand production, there’s no need for bulky storage or inventory management. Just create, sell, and let your POD partner handle fulfillment.

Average margin: $12-$30, depending on design complexity and added value

Scenario

You’re selling a unisex hoodie in the US with Printify Premium and want to keep prices competitive, so you aim for a 40% profit margin.

Here’s how the numbers shake out:

• Product cost – $15.72
• Shipping – $7.39
• Marketing – $2.00
• Marketplace fees – $3.55

Total cost – $28.66

Now, add that 40% margin using the formula total cost / (1 – margin) to get the selling price:

• $28.66 / (1 – 0.40) = $47.77

That means every hoodie you sell at $47.77 gives you around $19.11 in profit. 

Rinse, repeat, scale.

What defines a good profit margin?

There’s no one-size-fits-all answer here. A healthy profit margin depends on your product category, competition, and operating costs.

Here’s a general rule of thumb:

• Low-margin products (phone accessories or books) – 10-20%
• Mid-margin products (apparel, mugs, tote bags) – 30-50%
• High-margin products (home decor, art, or premium bundles) – 50% and up

If you’re selling niche items or targeting customers who value design, storytelling, or quality, you can price higher and still drive sales. 

That’s the sweet spot – premium perception and high-intent buyers.

At Printify, the default markup is set to 40% – because we’ve run the numbers, and it works. You can always adjust based on your audience and pricing strategy.

Know your ideal pricing to protect your profit margins

Before you start selling high-margin products, run a quick check on the average selling price for similar items in your niche. You don’t want to undercut the market – or price yourself out of it. 

If custom hoodies typically go for $50 on Etsy, charging $70 without offering a clear, unique selling point could tank your sales volume. On the flip side, pricing at $30 might drive conversions but kill your net profit margin.

Find the balance. A price that covers your production costs, leaves room for promo spend, and still attracts your target market is where profit thrives.

Understand what your customers actually want to buy

Before you sell online, do market research on what your potential customers are already spending money on. 

Analyze what the most successful online sellers in your space are doing – what they’re charging, how they market, and how they package value.

High prices might promise higher margins, but if the product doesn’t seem worth the price or have an obvious competitive edge, people will hesitate to buy. 

Example: You want to sell phone accessories, but if the average selling price for custom phone cases is $20, you’ll struggle to sell at $60 no matter how cool the art is.

Follow trends, but don’t ignore timeless bestsellers

Use social media platforms and influencer-driven content to spot what’s gaining traction. 

Are shoppers obsessed with pet care supplies? Oversized hoodies? Should you be selling kids’ toys? Or maybe start selling phone accessories?

Ride the wave, but don’t overlook reliable moneymakers. Items like mugs, tote bags, or classic t-shirts never go out of style, giving your eCommerce store a steady foundation while trends come and go.

Leverage tools to discover products with high demand

Online sellers who are serious about finding a high-profit margin product should strategize with tools. 

No upfront inventory costs

Don’t sink thousands into stock you may never sell. Since products are made on demand, your customer pays for production, while you keep the profits. That’s better cash flow, lower ongoing expenses, and a higher net profit margin potential.

Sell fast, scale faster

Launch new designs in hours, not weeks. Whether you’re testing trends or building a core collection, POD lets you react to the market in real-time through high-profit margin products without production delays.

Level up with personalization

Offer something that generic products don’t – personalization. POD makes it easy to sell custom t-shirts, mugs, bags, and more, giving your audience something they can connect with emotionally (and pay more for).

Lower risk, higher reward

With no warehouse overhead or bulk ordering requirements, you minimize your cost of production and maximize flexibility. This means even if something flops, you don’t lose money – letting you adapt and focus on products with high profit margins.

Automation equals freedom

Our Print Providers handle printing, packing, and shipping. That means you can focus on marketing, customer engagement, and designing the next bestseller for your online business.

Sign up

Create a free Printify account and access a wide selection of high-margin products to sell online, from best-selling custom t-shirts to beauty products. No upfront costs, no risk – just endless opportunity.

Choose products

Browse our Catalog of over 1,300 customizable products, including tote bags, custom apparel, and phone accessories. Pick ones with strong demand in your niche market and great net profit margin potential.

Design like a pro

Create eye-catching products in minutes with our beginner-friendly Product Creator. Add your logo, text, or generate original artwork with built-in AI tools. Layer designs easily, then preview product mockups before launching.

Write listings that convert

Craft clear and compelling product descriptions that highlight your product’s uniqueness. Don’t just list features – sell the value. Help your customers imagine these products in their lives.

Include key details like:

• Materials
• Sizing
• Shipping times
• Usage tips

Don’t forget to point out the benefits that make your product stand out (eco-friendly, made in the USA, durable print, and more).

Price for profit

Your pricing strategy determines how much you make per sale. Use our pricing calculator to test price points, factor in shipping costs, and set a rate that maximizes your net profit margin.

Choose a platform to sell high-margin products

With Printify’s integrations, you can seamlessly sell high-margin products across popular eCommerce platforms. Here’s where to list and how to make each channel work for your online business.

Want more reach? Use multiple platforms

Many of the most successful merchants are selling products on Etsy, Shopify, and Amazon simultaneously to grow faster and reach more customers. 

Multi-platform selling increases brand visibility and credibility, and helps you track which platform delivers higher margins for different products.

Printify lets you sync to multiple channels at once, or go fully custom with the Printify API.

1. Start a print-on-demand business

Whether you’re already a successful influencer or just starting out, you can monetize your following by selling one-of-a-kind products.

If you want to reach your audience’s hearts and minds, foster their loyalty, and unlock a new revenue stream, on-demand manufacturing is for you. Many micro-influencers use Printify to make money without handling inventory, shipping, or upfront costs.

With Printify, design, create, and start selling more than 1,300 high-quality products with just a few clicks. Once you make a sale, we do the rest – printing, packaging, and shipping directly to your fans.

2. Sponsored posts

Brands will pay you to promote their product or service if you create high-quality content. Many influencers create sponsored content to engage their audience while securing profitable brand partnerships.

When brands search for social media influencers, they evaluate them according to several criteria, including audience demographics and engagement rate. If you want brands to partner with you, show them that you’ll be a valuable addition to their digital marketing campaign. 

To attract their attention, here are a few things you should keep in mind:

• Reach. While micro and nano-influencers might get discouraged, there’s no need. Those with fewer followers often have higher engagement rates.
• Quality. Strive to deliver high-quality, relevant content that stands out from what other influencers are offering, cutting through the noise.
• Relevance. Become an authority in a niche and create content that resonates with your social media audience. If you do it right, brands will happily hire you for sponsored posts and send free products for reviews.

Sponsored content can help brands skyrocket their reach and increase sales, meaning they’re willing to pay creators big money for their promotional social media posts.

Don’t forget that you can also monetize your blog, creating branded content for companies that want to share in-depth information about their products or services.

3. Sell digital products

An increasingly popular way how to make money as an influencer is by creating digital products – eBooks, online courses, digital artwork, workshops, travel guides, workout plans, and more. These offer a way to generate passive income while engaging with your audience.

For example, suppose you’re passionate about the fashion industry. In that case, become a beauty influencer or a blogger, building trust and authority in your niche, gaining followers, and attracting brands.

Similarly, many fitness influencers share their knowledge with their target audience by offering free and paid workout plans, diet programs, or nutrition advice tailored to their needs.

4. Become an affiliate marketer

Affiliate marketing lets you earn commissions by promoting products or services from brands. Once accepted into a program, you’ll receive a unique affiliate link that tracks sales or clicks generated through your content. The more people purchase through your link, the more you earn.

For example, with the Printify Affiliate Program, you earn a 5% commission on every order your referrals make for the next 12 months.

Most social media platforms allow link sharing, so all you need to do is add your affiliate links, and your audience can make a purchase.

Here’s a quick breakdown of how it works:

• Join the program. Sign up to become a Printify Affiliate. We’ll review your application within 48 business hours.
• Share a link. Share your affiliate links with your target audience on your Instagram, in a YouTube video description, social media post, or wherever else.
• Earn money. You get a commission when someone clicks on the link and orders.

If you’re a social media influencer or striving to become one, becoming an affiliate is a great way to earn passive income. Many celebrity influencers also use this strategy to maximize their earnings.

5. Sell educational content

Another way how to make money as an influencer is by sharing knowledge with your online audience.

After all, the global eLearning market is forecast to reach nearly $400 billion by 2026.

For example, you could provide:

• Photography lessons. If you’ve got expertise in photography, teach others how to take great photos, charging for access to the course.
• Finance management courses. Now is the perfect time to teach people how to budget, invest, and save, helping them make wise financial decisions. 
• Digital marketing courses. Whether you’re good at content creation, social media marketing, or being an influencer, you can teach others how to succeed as well.

Sell courses as products and try hosting events like live webinars or workshops. This can attract people willing to pay for access to your valuable content, while also increasing your influence, income, and reach.

6. Create and sell your own products

Many social media influencers earn money by creating products or product lines. You can see this type of monetization across many niches, from fashion collections to beauty products to workout gear.

No matter how many followers you have, Print on Demand allows you to make money as an influencer by designing and selling your own unique products.

7. Become a brand ambassador

A brand ambassador is an influencer hired by a brand or an organization to represent them positively.

Typically, brand ambassadors receive benefits, such as products, discounts, commissions, or financial compensation. In exchange, brands expect their ambassadors to promote them on social media channels, create high-quality content, and help sell their products.

For example, here are two companies that offer ambassador programs:

• Headspace. Headspace is an app that helps people meditate and relax. If you’re a health and wellness influencer, Headspace can provide a great collaboration opportunity.
• Lululemon. As an athletic apparel retailer, Lululemon sells clothes for yoga, running, and working out. By becoming their ambassador, you’ll test their latest gear, receive development tools, and connect with like-minded people.

If you’re a good fit for a certain brand, align with its values, and speak to its target market, consider reaching out to inquire whether they have a brand ambassador program you could join.

8. Try Patreon, Twitch, or YouTube

While most social media influencers stick to a few promotional photos and short-form videos, try creating content that speaks directly to your audience, engaging them on a more personal level.

Instead of working with brands, here are a few other ways you can try:

• Patreon. With a Patreon account, earn money by doing what you’re great at – be it art, writing, or music – and offer exclusive experiences to those willing to pay a membership fee.
• Twitch. Twitch donations are a popular way for streamers to earn income. However, you need to build an audience first.
• YouTube. If you monetize your YouTube channel, you can try the YouTube Super Chat feature. With it, your viewers can pay to highlight their message during live streams. Note: YouTube takes 30% of these donations.

9. Start a podcast

With podcasting growing in popularity, many social media influencers have quickly jumped on this trend.

While you’ll need the right setup and equipment, it’s a great way to connect with an audience and share your content. Either charge a small fee for a subscription or partner with brands, promoting products or services relevant to the topics you discuss.

If you’re looking to learn how to monetize your podcast, our article has all the information you need to make money as an influencer while delivering valuable content.

10. Organize an event

If you’re wondering how to make money as an influencer, but you don’t particularly enjoy creating one social media post after another, perhaps organizing and hosting events is the right outlet for you.

Many influencers monetize this by hosting live or online events, charging their audience a small fee.

If brands notice you, they might reach out and offer to pay you to appear at their event, knowing that your presence will attract a crowd.

11. Join an influencer marketing platform

Just like social media platforms connect us with relatives and friends, influencer marketing platforms connect influencers with brands.

Here are a few platforms to try:

• Afluencer. An all-in-one influencer digital marketing platform that helps influencers grow by helping brands achieve their business goals. A great place for aspiring social media influencers – describe your niche, and brands will find you themselves.
• Intellifluence. Macro, nano, or micro-influencers can apply and get access to the Intellifluence marketplace – a network of trusted influencers. Browse offers from brands and apply to campaigns that align with your interests.
• InstaJet. An Instagram influencer marketing platform with over 70,000 advertisers. If you’re an Instagram influencer, InstaJet is the right place for you.

With a simple Google search, you can find more platforms where influencers and brands meet, offering more profit possibilities.

1. Find your niche

The first step in starting a business without upfront costs is finding a market niche for your clothing company. 

A niche is a specific market segment that appeals to people with common interests.

For example, your clothing niche could specialize in eco-friendly clothing for kids who love animals or plus-size athletic apparel for women who lift weights.

By focusing on a specific target market, you’ll tailor your products and marketing efforts to meet the unique needs of a particular group rather than trying to appeal to everyone.

• Consider your interests, research trending styles, find gaps in the market, and, most importantly, define your target audience. 
• Use tools like Semrush and Google Trends to track consumer search trends, and analyze behavior reports and social media insights to better understand your potential customers.

Stay true to yourself, focus on authenticity, and avoid copying others’ work.

2. Choose a business name

Coming up with a proper business name is the next step in starting an online clothing store. Your name isn’t just a label – it’s the foundation of your brand’s identity and the first impression you make on your target market.

A great business name should:

• Reflect your brand’s essence.
• Be simple and memorable.
• Align with your fashion business’s values and style.

Think of original, easy-to-pronounce-and-spell names to make your online clothing store stand out and remain top-of-mind for online shoppers.

Pick something trendy yet evergreen that presents your brand’s identity and reflects its story, ethos, and future plans. Don’t over-focus on just one aspect of your store since it might not be relevant as your clothing brand evolves.

3. Acquire a business license

In many cases, a business license isn’t just a formality – it’s a necessity. It legitimizes your store and sets your clothing company within legal guidelines.

Why do you need one?

• It’s a key step toward legal compliance. While it allows your online clothing business to operate legally, you must also ensure compliance with other local, state, and federal laws and regulations.
• It builds trust. A business license adds credibility to your business, making it more trustworthy in customers’ eyes.
• It’s beneficial for tax purposes. A license helps establish your business for tax filings, but proper accounting practices are also necessary to simplify tax compliance and separate business income from personal finances.

If you’re not located in the US, research your country’s legal requirements for opening an online clothing store to stay compliant.

4. Choose your business model

Another decisive factor in the success of your online clothing store is choosing your business model, which will shape your operations, marketing strategies, and customer experience.

Here are a few popular business models to consider:

5. Decide where to sell

Will you emphasize branding or break into the open market?  Choosing where to sell your products should be high on your priority list.

Let’s compare the pros and cons of selling clothes on a marketplace vs using an eCommerce platform, along with Printify’s Pop-Up Store solution.

Let’s compare all our options:

6. Design your clothing

The design phase is one of the most exciting parts of learning how to start an online clothing business from home (aside from watching the money roll in).

Here, you bring your vision to life by creating original artwork, experimenting with premade graphics and fonts, or collaborating with freelance designers.

So, what does it take to start a fashion business clothing line?

7. Promote your online store

Your online clothing store is set up and your products are ready to go. Now, it’s time to let everyone know with a solid marketing strategy.

Promotion is the backbone of any online business, as even the best products can go unnoticed without effective campaigning. Let’s explore some exciting and proven ways to get the word out and drive traffic to your store.

Create a strong brand identity

Your brand identity is more than just a logo – it’s the complete package of your design style, brand colors, tone of communication, messaging, and values.

Build a brand identity that resonates with your audience, sets you apart from competitors, and forms the heart of your online boutique.

Keep your branding consistent across all channels, from your eCommerce website to your social media profiles.

Learn from other eCommerce stores

One of the best ways to learn is by looking at other successful online clothing stores. 

See what makes them stand out by answering the following questions:

• How are their products presented?
• What methods do they use to engage with shoppers?
• How do they handle customer service?
• What is their approach to customer service?
• Do they offer free shipping?
• Are their sites optimized for mobile devices?

Learning from established eCommerce stores can offer valuable insights and inspiration for your own online boutique, especially those in your niche.

Free shipping makes happy customers

Offering free shipping can be a game-changer for your business. It can significantly reduce cart abandonment and attract potential customers. 

By incorporating shipping costs into your product prices, you can offer free shipping without lowering your profit margin.

Consider offering free products with purchases to further entice and satisfy your shoppers.

Take advantage of seasonality

Seasonal trends heavily influence clothing sales. Capitalize on shifts in consumer demand by adjusting your product offerings and marketing strategies.

For example, promote cozy winter wear as temperatures drop or highlight swimwear as summer approaches.

Use our marketing calendar to strategically plan promotions around important seasonal shifts and significant retail events.

Be active on social media

Regularly post on platforms where your target audience spends time – share behind-the-scenes content, new arrivals, testimonials, and engaging visuals.

Social media marketing goes beyond promoting products – it’s about nurturing a community of loyal, repeat customers who feel connected to your brand.

Use social media to grow your business, foster relationships, gather feedback and maintain a vibrant presence in your industry.

Gain customer loyalty

The best customer is a loyal customer, especially for a fashion brand. Encourage repeat purchases with customer-focused incentives like loyalty points, store credit, and referral bonuses.

To build a loyal and authentic client base, provide excellent customer service, respond promptly to questions, and show that you value customer feedback.

Create a Printify account

Sign up for a Printify account and start your online business without fees or subscription costs.

Design your products

Printify offers over 1,300 customizable products. Use our Product Creator to design and personalize a wide range of items to fit your brand’s style. Play around with different fonts and designs to make clothing customers love. 

Adjust, preview, and save once you’re happy with your design.

Connect and launch your store

Link your Printify account to a popular eCommerce platform or marketplace like Shopify, Walmart, or Etsy. Our eCommerce integrations sync your products, manage inventory, and fulfill orders automatically.

Follow the step-by-step instructions to connect your store, and you’ll be ready to sell clothes online in no time.

Publish and start selling online

Once your eCommerce website is connected and your products are set up, you’re ready to go live.

Double-check that product details, images, and prices are accurate. Check that your website is user-friendly, with easy navigation, a smooth checkout process, and secure online payments.

If you want to expand your reach in the apparel market and cater to customers who prefer in-person shopping experiences, place bulk orders to sell your clothing in a physical store.

T-shirts

T-shirts are one of the best-selling garments in the world, raking in billions of dollars per year. Almost everyone has one in their closet, making them a great start for any clothing business.

To resonate with diverse customer groups, think beyond the basics, like eco-friendly materials, vintage-inspired graphics, minimalism, or retro pop culture.

Hoodies

Hoodies are an excellent addition to your online store, combining comfort with style. Introduce oversized or cropped hoodies with bold typography, abstract art, or street art-inspired designs.

Sweatshirts

Sweatshirts are perfect for layering and appeal to customers who prefer a relaxed, casual look. From abstract colors and high-resolution photos to graphic prints, sweatshirts can be a great hit in your online boutique. 

Whether lounging at home or making a fashion statement outside, a well-customized sweatshirt adds flair to any wardrobe.

Skirts

Skirts offer endless possibilities for customization and style.

From breezy maxi skirts perfect for summer days to chic midi skirts that transition effortlessly from work to evening outings, the options are endless.

Add flair with unique patterns, playful prints, or sophisticated solid colors to make your skirts stand out in any closet.

Dresses

A fashion store without dresses is like a garden without flowers.

Pack your store with diverse styles, like relaxed sundresses, elegant evening gowns, and versatile day-to-night options.

Vibrant prints and flattering cuts can transform your dresses into must-have pieces that attract a wide range of customers.

Shoes

The finishing touch can make or break any outfit. Expand your collection by adding shoes in different styles, including comfy sneakers, stylish boots, and elegant heels.

Stand out with one-of-a-kind custom options in bold color combos, trendy patterns, and personalized touches that make each pair of shoes truly unique.

With diverse footwear choices, make your store the ultimate go-to for footwear enthusiasts.

Sportswear

With the growing health and fitness trend, workout sets have become increasingly popular, as has going for a jog outside.

Offer high-quality, functional and stylish sportswear to satisfy fitness enthusiasts and appeal to those seeking comfort wear.

Accessories

Accessories like custom hats and socks can easily complement your main product line and attract impulse buyers.

Design custom hats and socks with unique all-over-print patterns, logos, or color schemes that reflect your brand’s unique identity.

Include various accessories in your inventory to enhance the appeal of your online boutique and increase sales.

Step 1: Sign up

Sign up for an account and access a wide collection of products, beginner-friendly design tools, and thoroughly vetted Print Providers.

Step 2: Choose a product

The Printify Catalog has more than 1,300 customizable products. Choose your next bestseller, and click Start designing.

Step 3: Add a design

With our Product Creator, designing is quick and easy. Add graphics, illustrations, or text to create one-of-a-kind products.

Step 4: Integrate your online store

Easily integrate Printify with Shopify in just a few clicks – sync products, prices, and inventory effortlessly to start selling right away.

Step 5: Start selling

After you make a sale, our Print Providers handle the rest – printing, packaging, and shipping directly to your customer’s doorstep.

Target an audience

Save time by focusing on those most likely to buy from you – explore who your target audience is, what they do, and what their interests are.

Segment an audience by:

• Demographics: Age, education, income level.
• Geographics: Residents of a specific town, city, or country.
• Psychographics: Attitudes, aspirations, values.

In addition, analyze competitors’ customer feedback and gather information from social media, forums and other online sources to understand your ideal customer better.

Use tools like Ahrefs, Semrush, or BuzzSumo to check what people search for so you can pick a product or service that’s in demand.

Increase the likelihood of sales by providing shipping and payment methods that align with your target audience’s preferences.

Make sure to have a business plan

A business plan is a prerequisite for a successful business. It outlines the company’s goals and strategy for achieving them. It helps acquire customers, anticipate challenges, and make informed decisions.

Types of business plans:

• Standard. A version that’s very detailed and specific. It takes more time to write.
• Lean. If a business is simple, write a lean plan with key information and ideas.

With a business plan, it’s easier to set and achieve goals.

Market well

After identifying the target audience, market your Shopify store via channels they frequent the most.

• Social media marketing. Social presence is everything. With it, increasing sales and making money becomes easier.
• Email marketing. In 2024, the revenue from email marketing surpassed $9.5 billion, proving that it’s an effective way to reach people.
• Content marketing. If you consistently publish relevant content, you’ll build trust and quickly reach your audience’s hearts and minds.

In addition, don’t forget to build long-lasting relationships by providing excellent customer service. If you’re successful, they will likely buy from your Shopify store again.

Whether you plan on starting a clothing line or selling digital products, try these Shopify marketing tips to advertise effectively.

Analyze and adjust performance

When your Shopify store is up, don’t neglect the power of statistics. With Shopify’s analytics, you can see how your business is performing.

Use the data to gain insight into what works and what doesn’t to improve certain areas of your online storefront and marketing efforts.

Twitch

Twitch is one of the most popular live-streaming platforms in the gaming and entertainment space. Twitch streamers can earn money through subscriptions, ads, sponsorships, affiliate marketing, and donations.

Monetize live streams with Twitch Partners and Affiliate programs, which provide revenue sharing on ads and subscriptions. Successful streamers can make anywhere from $1.29 to $2.14 per 1,000 views from ads​.

YouTube Live

YouTube is another major platform for streamers, offering monetization through ads, channel memberships, Super Chats, and merchandise shelves.

YouTube’s Partner Program helps streamers earn through ads in their live streams and videos. A popular YouTube channel can make between $2 to $3 per 1,000 views​.

Facebook

Besides streaming on Facebook itself, the platform has Facebook Gaming. Earn while playing games and make money through Stars (a virtual currency), subscriptions, and ads. 

Facebook supports pre-roll and mid-roll ads in recorded content and also offers live-stream shopping. Revenue from Facebook ads typically falls between $1 to $10 per 1,000 views​.

Patreon

While not a traditional streaming platform, Patreon is popular among streamers for letting subscribers access exclusive content in exchange for monthly fees.

Set up different membership tiers and provide behind-the-scenes content, coaching, or invite-only streams. It’s a great way to complement income from other platforms​.

DLive

Known for its decentralized blockchain-based system, DLive lets streamers earn LINO points – exchangeable for real currency.

DLive doesn’t take a cut from streamers’ revenue, making it appealing for those looking to maximize profits​.

Trovo

Trovo is an emerging live-streaming platform that focuses on community engagement. Streamers can earn through Gems (the platform’s currency), subscriptions, and ads.

The platform’s Trovo 500 Program rewards top streamers with bonuses based on hours watched.

TikTok Live

Although known for short-form videos, TikTok has live video streaming. Content creators can earn through virtual gifts, live shopping, and ads.

Expand your reach

Running targeted ads on live-streaming platforms like YouTube, Twitch, or Facebook helps attract new viewers. 

Use display and overlay ads, small banners, or pre-roll ads to promote your streams. Choose ad placements that will increase your exposure to viewers likely to engage with your content.

Explore various ad types

Streamers with a steady viewership can monetize their live content by integrating different types of ads into live streams:

• Display and overlay ads: Small banners that appear while the stream continues.
• Pre-roll ads: Videos that run before viewers start watching a stream.
• Mid-roll ads: Ads during the stream that pause the content​. 
• Baked-in ads: Direct mentions or product placements within the stream​.
• Post-roll ads: Ads that play at the end of a stream​.
• Product ads via widgets: Tools like Twitch widgets let viewers buy products directly​.
• Interactive ads: Engaging ads such as polls or mini-games during the stream​.

Ad revenue generally ranges around $3.50 per 1,000 views, depending on the platform and engagement​. Use ads strategically to avoid interrupting the viewer experience.

1. Register

Create a free Printify account to access our features.

2. Select a product

Check out our Product Catalog of over 1,300 items and find merch your streaming audience will love.

3. Apply your designs

Design unique products using our beginner-friendly Product Creator.

4. Set up product information

Add tags, photos, product descriptions, and product prices that maximize your profits.

5. Connect a store

Integrate your account to an eCommerce sales channel.

6. Start selling

Promote your merchandise on live streams while our printing network prints, packages, and ships your products worldwide.

Define your blog niche

A successful blog starts with a clear niche. If your content is all over the place, it will be harder to attract a loyal audience. Stick to a focused niche so readers know what to expect.

• If you run a travel blog, posting about fitness or interior design may feel out of place.
• If you enjoy covering multiple topics, consider a lifestyle blog that connects related themes – like van life, cooking on the go, and minimalist wardrobes.

Do keyword research for SEO

To rank higher on search engines, you need to optimize your blog with the right keywords – words or phrases people search for.

• Use tools like Google Keyword Planner or Ubersuggest to find relevant terms.
• Seamlessly integrate these keywords into your blog post titles, headings, and content.
• If you have a WordPress blog, WooCommerce SEO plugins like Yoast SEO can help you optimize your content.

Use marketing strategies to increase blog traffic

SEO is just one piece of the puzzle – email marketing and social media content can help drive more readers to your blog.

• Promote your blog post on social media where your audience is active.
• Build an email list and send regular updates to keep your readers engaged.
• Repurpose content into different formats – short posts for X (formerly Twitter), infographics for Pinterest, or videos for Instagram.

1. Selling products and services

Whether you plan to sell physical or digital products, always keep your niche and target customer in mind.

Custom merchandise

Many successful bloggers enhance their websites with an online store, selling merchandise or promoting products that align with their brand or niche.

Print on Demand is an easy and fun way to monetize your blog by selling custom merch. Create and sell products online while your POD partners print and ship the merch to your buyers worldwide. You don’t need to hold inventory – every order is made on demand.

Digital products

Selling digital products is an excellent way to build a profitable blog and earn passive income. Unlike physical goods, digital items require no inventory, shipping, or production costs. Once created, they can be sold repeatedly with minimal effort. 

Popular digital products include:

• eBooks – Repurpose blog posts into a structured guide or sell original books related to your niche.
• Printables – Offer planners, worksheets, or creative designs that readers can instantly download and use.
• Templates – Create website themes, social media templates, or business resources that save users time.
• Photography and graphics – Sell high-quality stock photos, illustrations, or icons.
• Courses – Package your expertise into step-by-step lessons for learners in your niche.

Digital products are highly scalable because they allow you to monetize a blog without ongoing production costs. Sell them directly on your website, through affiliate programs, or on platforms like Gumroad, Podia, and Amazon Kindle Direct Publishing (KDP).

For bloggers, eBooks are a natural starting point since they build authority, attract readers, and can be used as lead magnets for email marketing. Whether selling eBooks or other digital products, the key to success lies in creating quality content and employing smart marketing strategies to drive traffic and maximize profits.

Online courses

Online courses are another great passive income stream. Consider your expertise, audience, and blog niche, then create a course with quality content to help others advance in your field.

Use popular learning platforms to simplify the production of your online courses. Some of them require subscriptions, but once students start rolling in, the investment will pay off. 

Some of the most reputable platforms and plugins for producing and managing online courses and other membership projects include LearnDash, LearnPress, MemberPress, Sensei, Skillshare, Teachable, and Udemy.

Coaching and consulting services

If you want to connect with your audience and offer 1:1 advice, coaching and consulting are excellent ways to monetize your blog. Readers who value your expertise may be willing to pay for personalized guidance, whether it’s in business, fitness, writing, or any other niche.

One of the biggest advantages of coaching is the ability to set your own prices. Unlike selling digital products, where prices are often fixed, coaching lets you adjust your rates based on demand, experience, and session length.

While it offers high earning potential, coaching does require commitment and strong people skills. Make sure you’re well-prepared for each session to provide real value and build long-term relationships with your clients.

3. Advertising

Advertising is the most common strategy for blog monetization. There are two main ways to monetize your blog with targeted ads. Let’s take a look.

Using a third-party network

The easiest way to advertise is by using a specialized third-party ad network like Google AdSense or Media.net (available in the US, UK, and Canada). 

AdSense displays targeted ads relevant to your site’s content and audience. You make money when a visitor clicks on one of these ads. 

Creating and configuring an AdSense account may take some time, as you’ll need to verify the website domain and add the network to your blog.

Once set up, use proprietary tools, reports, or third-party plugins like MonsterInsights to monitor your earnings and track the performance of your Google ads.

Advertising directly

For greater profit, you can sell your ad space directly to advertisers. 

This can be done by featuring banner ads in your blog content or by using platforms like BuySellAds to connect with potential advertisers.

With direct advertising, you’ll need to negotiate the rates and agreements, handle invoicing, and manage the ads. Tools like AdSanity can simplify the process.

Combine paid advertisements with other monetization strategies to make money with your blog.

5. Sponsored content and brand partnerships

Partner with other blogs and write sponsored posts to generate revenue. Being featured on someone else’s website can help you increase your blog’s traffic.

Picking the right partners

Start by pitching your brand to get a sponsorship. Send emails and network with businesses through social media.

Some networks like Sway Network and ValuedVoice can help you connect with brands or even collaborate with other bloggers for paid opportunities.

As your blog grows, some brands may propose partnerships for you and request to share sponsored content.

Audience above sponsor

Who you partner with needs to resonate with your audience and blog niche. Make sure that every sponsored post brings value to your readers.

For brands, becoming a sponsor means increasing their sales and market reach.

Great sponsors understand that you know your audience best and allow you to create content that stays true to your voice, helping to move your business forward with authentic messaging.

Unfortunately, some sponsors may try to control your content. It’s important to avoid such agreements, even if the financial compensation is tempting. Readers can easily tell when content is disingenuous or driven by product placement.

Don’t sell yourself short. When you get your first sponsored content request or a brand partnership deal, charge an appropriate fee or secure a promotion for your blog through guest blogging.

Disclosure rules

Any sponsored blog article must have a disclosure statement.

Follow the FTC rules for disclosure of brand partnerships with digital marketing or other local regulations. For example, affiliate links within an article must state that you earn a commission without any cost from the reader in case of purchases.

Choose the right blogging niche

Picking a niche isn’t just about what you love – it’s about finding a balance between your interests and what people want to read. 

• Play to your strengths: Write about topics you know well or are genuinely interested in. It’ll be easier to create authentic, valuable content.
• Check the demand: Use tools like Google Trends or keyword research to see what people are searching for. This helps you focus on topics with real interest.
• Learn from competitors: Look at other blogs in your niche. What are they doing well? Where can you offer something unique?
• Make it relevant: If your blog ties into products or services you already offer, monetizing it will feel natural and seamless.

Do your research

Success doesn’t happen by chance – understanding your niche and competition is key. 

• Study competitors: See how they make money. Are they using affiliate programs, ads, or selling their own products?
• Spot partnerships: Notice which brands they collaborate with. These could be potential partners for you, too.
• Analyze ads and products: Pay attention to the ads they run and the products they promote. This can give you ideas for monetization.

Create a content strategy

A good blog keeps readers coming back. Building a plan will help you stay consistent and keep your audience engaged. 

Focus on: 

• SEO basics: Use relevant keywords naturally in your posts to rank higher in search engines and grow your blog traffic.
• Mix it up: Combine evergreen topics, tutorials, and trending themes to keep your content fresh and interesting.
• Stay consistent: Stick to a regular posting schedule to build trust with your readers and keep your blog active.

Promote your content on social media

Social media isn’t just for likes – it’s a great way to bring more visitors to your site. Share your posts, engage with your audience, and tailor your strategy to platforms that fit your niche. For example, use Instagram for visuals or LinkedIn for professional topics.

By following these steps, you’ll build a strong foundation for your blog and set yourself up for long-term monetization success.

1. Launch a print-on-demand business

A print-on-demand (POD) business is one of the best passive income ideas. Customize blank products and sell them online.

• Hands-off fulfillment. POD providers print, pack, and ship products directly to your customers.
• No inventory required. Providers print products only after an order is placed on your online store. 
• Low startup costs. Minimal upfront investment, making POD a great option for earning extra money.
• Easily-scalable. POD allows you to create passive income by printing a design multiple times. Since providers handle production, there are no limits to how much you can sell.

How to start?

• Create designs or artwork. Use tools like Adobe Creative Cloud. Opt for eye-catching graphics or slogans that resonate with your audience.
• Decide on products you want to sell. For example, customized clothes, personalized t-shirts, or home decor items. 
• Launch an online store. Use eCommerce platforms like Etsy or Shopify or create your own website. 
• Choose a POD service. Platforms like Printify handle order fulfillment while offering competitive pricing, diverse products, and multiple suppliers, letting you focus on growing your business.

2. Start a dropshipping store

This business model offers another way to unlock profitable passive income streams. Unlike POD, where you personalize products with your own designs, dropshipping focuses on selling ready-made, non-customized items.

• Seamless fulfillment. Third-party suppliers produce, pack, and ship products directly to your customers. 
• Minimal startup costs. Dropshipping is accessible due to low upfront investment, as there’s no need to purchase or store inventory.
• High competition. Standing out in the market can be challenging, especially when selling non-customized products.

How to start?

• Identify trends in underserved markets. Use Google Trends. Consider niche items that appeal to potential clients, such as organic wooden toys for toddlers or handwoven wall art for eco-conscious minimalist homes.
• Launch an online store. Try eCommerce platforms like Shopify or integrate tools such as AliExpress Dropshipping. Alternatively, build your own store, though web development can be challenging.
• Find reliable suppliers. Conduct thorough research to find suppliers who consistently deliver quality products. Building strong relationships with suppliers is essential for smooth operations and client satisfaction.

3. Teaching online with courses or coaching

Have skills or knowledge to share? Create educational content and deliver it to a global audience, all from the comfort of your home.

• Flexible scheduling. Tutor students online at your convenience, catering to individuals or groups with diverse learning needs.
• Low startup costs. All you need is a webcam, microphone, and basic editing software. 
• Scalability. Well-designed online courses can generate passive income long after they’re created. Sell pre-recorded materials to reach unlimited students without additional effort.

How to start?

• Identify your expertise. Focus on areas you know. It could be anything from math to graphic design skills.
• Create engaging content. Outline what you’ll teach and organize it into clear, engaging modules. Enhance the learning experience with visuals, downloadable resources, and interactive elements.
• Choose a platform. Use platforms like Skillshare to host your online courses or conduct live online tutoring sessions. Set your pricing, promote your services, and start teaching.

4. Offer freelance services online

Wondering how to make an extra $2,000 a month and possibly turn it into a full-time job? Offering services like freelance writing, graphic design, or accounting could be the answer.

• Flexibility. Enjoy the freedom to work from home and set your schedule.
• Diversified income. Leverage online freelance platforms to create multiple income streams and reduce dependence on a single source.
• Work from anywhere. Successful freelance writers or other professionals can offer their services from anywhere in the world, as long as an internet connection is available.

How to start?

• Identify your skills. To attract potential clients, focus on in-demand areas like freelance writing, design, or marketing.
• Build an online portfolio. Showcase your work or update your LinkedIn profile. Highlight your expertise and the services you offer.
• Join freelance platforms. Create an account on Fiverr to connect with multiple clients. Pitch your skills, gain experience, and start earning money.

5. Become a social media manager

Looking for a flexible and in-demand career? As businesses turn to platforms like Instagram and TikTok to engage with customers, offer services such as social media management.

• Remote-friendly. Work on your terms and set your own schedule.
• High demand. The need for experienced social media managers continues to rise as businesses expand their online presence. 
• Deliver value. Help brands succeed by creating unique content and developing engaging campaigns. 

How to start?

• Build your skills. Develop expertise in social media management – creating posts and ads, scheduling content, and analyzing performance. Use free tutorials or enroll in online courses to enhance your abilities.
• Create a portfolio. Demonstrating measurable results will help attract future clients. Start by managing your own social media accounts or helping small businesses improve theirs. 
• Find clients. Use platforms like Upwork or LinkedIn. Small businesses and startups are excellent places to build your experience and reputation.

6. Become an affiliate marketer

Searching for a proven method to earn extra income? Joining an affiliate program allows you to promote products online and earn commissions for every sale made through your unique link. It’s a flexible way to make money online while fitting it into your existing schedule.

• No preparation required. You only need a platform to share your affiliate links, like a blog, social media page, or email list.
• Passive income. Once your content is live, affiliate links continue to generate revenue long after they’re posted.
• Scalable earnings. With consistent effort and quality content, affiliate marketing can grow into a steady stream of extra money.

How to start?

• Choose a platform. Join affiliate networks like the Printify Affiliate Program, Amazon Associates, or ShareASale to access and promote thousands of products.
• Select products. Focus on items that align with your audience’s interests to drive higher conversion rates.
• Promote the products with quality content. Highlight items in blog posts, videos, or social media campaigns. Trustworthy content increases the likelihood of readers clicking and purchasing through your links.

7. Start a niche blog

Creating content for a blog can be a rewarding option, whether you’re a freelance writer or just starting out. Focusing on a specific topic can attract a dedicated audience and turn your blog into a profitable platform.

• Flexible income. Earn through advertising revenue, affiliate marketing, or sponsored content, depending on your audience and niche.
• Creative freedom. Explore your passions in writing topics, whether it’s travel, cooking, or finance. Share what you love while connecting with like-minded readers.
• Diverse monetization opportunities. Expand your blog’s reach by offering premium memberships, exclusive content, or webinars to grow your audience further. 

How to start?

• Choose a niche. Pick a specific topic for your blog that you know well and resonates with your audience, such as fitness tips, sustainable living, or tech reviews. 
• Learn SEO. Master search engine optimization to improve your blog’s visibility on search engines. This will help drive organic traffic to your site and grow your ad revenue potential.
• Monetize your blog. Run ads, promote affiliate products, or partner with brands for sponsored content.

8. Sell digital products

This is a great option for those looking for passive income. Once you create an online product, you can sell it indefinitely, eliminating production and shipping costs.

• Cost-effective and scalable. Digital products are easy to sell, with each item sold repeatedly, providing ongoing revenue.
• Diverse audience interest. Digital products cater to various customers, offering everything from graphic templates, eBooks, printables, productivity tools, and even tech products.
• Flexible sales channels. Sell your products on your own website or platforms like Etsy to reach a wider range of customers.

How to start?

• Select your niche. Choose what to create based on your skills and market demand. Popular options include digital planners and customizable templates.
• Create your product. Use Adobe Illustrator or InDesign for graphic templates, printables, and eBooks. If you’re building productivity tools or tech products, try Notion, Google Sheets, or beginner-friendly coding platforms like Glide for app creation.
• Diversify your income. Sell your digital items on Etsy, Gumroad, or other platforms and your website.

9. Sell art and photography online

Showcase your artistic talent to a global audience. Earn extra money while working full-time, or turn it into your primary revenue stream by building a loyal customer base and using online platforms for maximum exposure.

• Diverse sales. Include photography prints, digital art, or custom artwork tailored to your audience’s preferences.
• Flexible pricing. Photography prints, digital downloads, or custom artwork allow you to control your earnings and cater to different buyer budgets.

How to start?

• Build a portfolio. Whether it’s digital art, stock photos, or physical pieces, organize them into a professional online gallery.
• Sell on online platforms. Try Etsy for custom creations and prints and Adobe Stock for licensing stock photos and generating ongoing income. Additionally, use POD platforms to print your art. 
• Market your art. Promote it through social media, blogs, or email campaigns. Engaging content attracts buyers and increases your following.

10. Launch a YouTube channel or podcast

How can you make an extra $2,000 a month while doing something you love? Starting a YouTube channel or podcast can be a rewarding side hustle. With the right content and strategy, you can grow an audience and start making money through multiple income streams.

• Good money. Earn from ad revenue, sponsorships, merchandise sales, and Patreon.
• Creative freedom. Share your expertise or passions through YouTube videos or podcast episodes while connecting with a global audience.
• Scalable opportunities. As your audience grows, expand your earnings with affiliate marketing, collaborations, and premium content.

How to start?

• Decide on a specific topic. Find what you’re passionate about, such as tech reviews, true crime stories, or productivity hacks.
• Invest in equipment. Use a quality microphone and camera (or a good smartphone) to create professional-looking YouTube videos or high-quality podcast episodes.
• Monetize strategically. Enable ads through platforms like YouTube, collaborate with sponsors, or sell branded merchandise. Offer exclusive content through Patreon or use affiliate links to earn additional revenue.

11. Side hustle ideas for pet products

Looking for pet business ideas to earn extra income? Whether you’re already involved in pet sitting or dog walking, this side hustle can complement your passion for pets while providing a steady revenue stream.

• Trendy, high-demand products. Items like pet accessories, clothing, and toys are incredibly popular, as pet owners love spoiling their furry friends.
• Custom options. Use POD platforms to sell pet-related products, such as custom pet bowls, collars, or personalized clothing for pets and their owners.
• Broad audience. With millions of pet owners, there’s significant growth potential for marketing your products.

How to start?

• Choose your products. Decide whether to sell stylish pet accessories, items like leashes and collars, or personalized clothing for pets and their owners.
• Set up your online store. Use platforms like Etsy or Shopify and leverage POD services to produce custom pet products without inventory.
• Target your audience. Focus your marketing efforts on pet owners through targeted social media ads, pet-related blogs, and community groups. Highlight how your products add value to their pets’ lives.

12. Become a virtual assistant

This role is perfect for those who thrive in a dynamic work environment. Virtual assistants can work remotely while helping businesses or entrepreneurs with administrative tasks.

• Diverse responsibilities. Take on various tasks, including admin work, research, organizing online surveys, scheduling, email management, and social media support.
• Flexible opportunities. Work with multiple clients part-time or full-time, tailoring your schedule to your availability and workload.
• Growth potential. Virtual assistant work can lead to long-term client relationships or specialized roles in areas like project management or marketing support.

How to start?

• Develop key skills. Focus on time management, communication, and organizing. Proficiency with productivity tools like Trello or Google Workspace can give you a competitive edge.
• Create a professional profile. Highlight your expertise in virtual assistant work and specify the administrative tasks and services you can provide.
• Find clients. Use platforms like Upwork, Fiverr, or LinkedIn to connect with entrepreneurs or businesses needing support.

Promote your merch shop on Instagram

Instagram Shopping is a powerful monetization tool available in select regions for selling anything from t-shirts to consumer products. It lets users shop your products directly on the platform, with your profile acting as a digital storefront.

If you don’t live in a region where in-app checkout is available – don’t worry! You can still sell custom merch on another platform or site, then market the products and shop to your Instagram followers.

At Printify, we help you easily source and sell products. Use Print on Demand to offer unique, high-quality items that resonate with your Instagram followers, all while streamlining production and shipping. 

Why choose Printify?

• Extensive Catalog: Customize over 1,300 products and deliver them worldwide.
• Versatile options: Create a standalone Pop-Up store or integrate with platforms like Etsy, eBay, and Shopify.
• User-friendly tools: Design products, set prices, and sync listings on a single integrated platform.

Get started

1. Create a free Printify account.
2. Design your products with our Product Creator.
3. Connect your store using our integrations.
4. Publish and promote your custom products on Instagram.

Affiliate marketing

Affiliate marketing is one of the simplest monetization methods for Instagram. Creators promote products or services using an affiliate link or code and earn a percentage of every sale. 

This monetization strategy works well for Instagram accounts of any follower size with a loyal audience who trust their recommendations. While commission rates vary, authentic content and targeted promotion can maximize your income as an affiliate marketer. 

Printify’s Affiliate Program is ideal for making money if you have an audience of creatives and entrepreneurs. No sign-up fees, unlimited earning potential, 90-day cookie tracking, and monthly PayPal payouts make this an excellent low-risk monetization strategy.

Branded and sponsored Instagram posts

Sponsored posts help Instagram influencers and creators earn by collaborating with brands to promote products. Creators use Instagram posts, Stories, or Reels to showcase sponsored content. It’s a great method for building steady income streams and long-term collaborations.

Earnings range from $10–$100 per 1,000 followers, depending on engagement. Sponsored content works best when creators align with a brand’s image and target audience. High-quality content also enhances credibility, driving better results. 

While brand partnerships offer flexibility, remember to follow Instagram guidelines for sponsored posts and branded content. This includes disclosing the commercial nature of your post. 

Livestream badges

Livestream badges let Instagram users support creators during Instagram Live. Followers can purchase badges priced at $0.99, $1.99, or $4.99, providing direct financial support. Available to Business and Creator accounts, this feature strengthens engagement with loyal followers. 

Instagram badges are a great monetization tool for creators who consistently connect with their audience.

However, badges are currently limited to the US and require at least 10,000 Instagram followers for eligibility.

While viewer willingness to spend impacts earnings, badges remain a powerful way to make money on Instagram and foster community engagement.

Instagram subscriptions

Subscriptions offer creators steady income by allowing Instagram followers to pay for exclusive content. 

Subscribers access perks like behind-the-scenes posts, Q&A sessions, or Story highlights. Ideal for Instagram accounts offering valuable niche content with loyal audiences, this monetization strategy deepens connections and builds community. 

To be eligible for Subscriptions, you’ll need consistent, high-quality content to keep paying subscribers engaged. Subscriptions are also only available to select Instagram creators and regions.

Instagram reels gifts

If you’re wondering how to monetize Instagram Reels, gifts let Instagram users support their favorite creators by sending virtual gifts purchased using Stars, ranging from $0.99–$5.99.

Reels gifts diversify income streams for Business or Creator accounts with engaging, high-quality content. However, Instagram takes a portion of the revenue, and only non-watermarked, original content is eligible.

This feature is perfect for creators who consistently post original and creative Instagram content. It’s a direct way to earn money while increasing engagement through entertaining Reels.

Crowdfunding and donations

Instagram users can support creators through crowdfunding platforms like Patreon, Ko-fi, or GoFundMe. Use Instagram Stories, posts, or bio links to drive followers to your campaigns. 

Crowdfunding works well for creators funding projects, exclusive content, or causes aligned with their niche and Instagram audience. 

To succeed, being transparent about your goals and fund usage is key. These monetization strategies are also most effective for creators with an active loyal following who believe in their work.

Bonuses

Instagram bonuses reward creators for reaching specific milestones, such as producing Reels or achieving follower engagement targets. This monetization feature gives creators the opportunity to earn hundreds or even thousands of dollars. 

Bonuses work great as additional income if you already implement other monetization methods.

However, eligibility depends on your location and account type. High-quality Instagram content is also essential to unlock and maximize bonuses.

Become a brand ambassador

Brand ambassadorships are one of the most lucrative ways to monetize Instagram. Ambassadors form long-term partnerships with brands, regularly promoting their products or services through Instagram posts, Stories, or other content. 

This strategy works well for Instagram influencers with loyal followers and a strong personal brand. Ambassadorships provide consistent income while aligning creators with brands that match their values. 

Note that exclusivity agreements may limit collaborations with competing brands. To achieve long-term success, ambassadors need to build trust with their Instagram audience through authentic, high-quality content.

Turn your Instagram into a portfolio

Transform Instagram into a professional portfolio to showcase your services or creative work. This monetization strategy is best if you offer project-based work or freelancing.

Display your photography, design, consulting, or coaching expertise through curated posts and highlights. Leverage bio links and relevant hashtags to improve visibility among potential clients.

Optimizing your Instagram page for professionalism is fundamental for success. Combined with external tools like booking pages, turning Instagram into a portfolio helps creators attract clients while growing their Instagram presence.

Make high-quality Instagram content

To stand out on Instagram, you need to create content that’s visually appealing and engaging. Use high-quality photos and videos that are well-lit, and try to create a consistent visual style or theme for your personal brand.

Post regularly

Keeping your Instagram profile active will help you build a following and keep your audience engaged. Consider using scheduling tools to make it easier to plan and post content in advance.

Have a well-written bio

Write a clear, concise Instagram bio highlighting your unique selling point and linking to other social media platforms or your own website. It’s a crucial part of your Instagram account that’ll help attract followers.

Use the right hashtags

Hashtags help you get discovered on Instagram, so use relevant hashtags that describe your content and niche. Use a mix of popular and niche hashtags to maximize your reach, and consider riding the trend wave if it’s relevant to your brand.

Collaborate with other Instagram creators

Partnering with other creators helps you reach new audiences and build relationships with others in your niche. Consider co-creating content or doing shoutouts for each other’s accounts through Instagram Stories and posts.