Facebook – Printify https://printify.com Make it. Your way. Print on Demand and eCommerce solutions. Thu, 29 May 2025 08:05:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://printify.com/wp-content/uploads/2024/10/Printify-Green-Favicon-96x96.png Facebook – Printify https://printify.com 32 32 Facebook Marketplace dropshipping (2025) https://printify.com/blog/facebook-marketplace-dropshipping/ Tue, 25 Mar 2025 10:41:42 +0000 https://printify.com/?p=313717 Find everything you need to know about dropshipping on Facebook Marketplace in this comprehensive guide.

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Sell custom products with Printify

Facebook Marketplace has exploded in popularity, becoming the go-to platform for people looking for great deals on everything from furniture to clothing. But what if you could leverage this massive audience to sell products without holding any inventory? Introducing Facebook Marketplace dropshipping.

This guide will equip you with everything you need to know about dropshipping on Facebook Marketplace, from understanding its limitations to setting up your first listing and building a successful dropshipping business.

Disclaimer

This post may contain affiliate links, which means we may earn a commission if you make a purchase through those links. This comes at no additional cost to you.

Key takeaways

  • Dropshipping allows you to sell products online without carrying inventory. Simply partner with a supplier who fulfills and ships orders directly to your customers.
  • Facebook Marketplace dropshipping is recommended mainly for sellers based in the US due to limitations in Facebook’s shipping functionalities and focus on peer-to-peer transactions. However, sellers can dropship worldwide with reliable suppliers.
  • To dropship effectively on Facebook Marketplace, you’ll need a strong understanding of the platform’s rules, well-defined niche markets, a compelling marketing approach, and reliable dropshipping partners.
  • Consider print-on-demand (POD) products as a dropshipping option for higher profit margins, greater creative control, and the opportunity to offer unique items.

What is Facebook Marketplace?

Facebook Marketplace is a virtual online marketplace within the Facebook platform. A huge customer base browses and lists items for sale, creating a dynamic environment for buying and selling. 

Unlike traditional stores, it functions like a virtual garage sale with peer-to-peer transactions managed through Messenger and minimal oversight.

While unlikely to surpass your main eCommerce business, it helps Facebook store owners reach a broader audience and sell products effectively.

Can you dropship on Facebook Marketplace?

Absolutely! While the traditional dropshipping business model involves sourcing products from overseas suppliers and managing international shipping, Facebook Marketplace dropshipping operates differently due to limitations in its shipping features.

The key limitation: Facebook Marketplace shipping is only available to sellers based in the US. Sellers in other regions must handle or outsource shipping through a Facebook Shop.

However, by partnering with print-on-demand suppliers, you can leverage the convenience and reach of Facebook Marketplace without the complexities of international shipping logistics – no matter your location.

Tip

Want to dive deeper? Check out our blog for more on how to start a dropshipping business.

How to dropship on Facebook Marketplace?

A woman wearing glasses sits at a desk, focused on her laptop, with a notepad and pen beside her.

Here’s a complete guide to launching your Facebook Marketplace dropshipping business:

1. Create a professional Facebook Account

While a personal account may work, creating a dedicated Facebook Business Account offers numerous advantages:

  • Enhanced credibility: A business profile creates a professional image, fostering trust with potential customers.
  • Marketing and advertising tools: Unlock features like targeted Facebook Ads to reach your ideal audience and promote your listings effectively.
  • Insights and analytics: Gain valuable data on your audience demographics, listing performance, and competitor analysis to optimize your strategy.
  • Team management: A business account allows you to add team members and manage roles for efficient collaboration.

This account can be used for:

  • Marketing purposes: Share product listings, run targeted ads, and engage with potential customers.
  • Building trust: Create a professional profile with high-quality product images, clear descriptions, and positive customer reviews.
  • Managing sales: Communicate with customers, track orders, and receive notifications about inquiries and purchases.

2. Master the marketplace rules

It’s essential to know Facebook Marketplace’s rules and regulations. These policies outline what can and cannot be sold, acceptable listing practices, and guidelines for user conduct regarding trademarks and copyrights

Additionally, understand Facebook’s fees (if you use boosted listings, as currently, there are no selling fees on Marketplace) and fulfillment requirements.  

Following Facebook Marketplace policies is crucial to avoid account suspension or listing removal. Here are key areas to focus on:

  • Prohibited items: Check the list of products not allowed for sale on Facebook Marketplace, such as alcohol, weapons, endangered species, and adult products.
Important

Listings involving ingestible supplements, medical products, or healthcare services are prohibited on Facebook Marketplace.

  • Listing practices: Follow Facebook’s commerce policies and guidelines for accurate product descriptions, high-quality images, and fair pricing practices.
Warning

Listings can’t contain content that copies someone else’s intellectual property. This includes using their trademarks (like logos or brand names) or copyrighted material to make your product seem like theirs.

  • Shipping and fulfillment: Understand Facebook’s shipping requirements, focusing on domestic shipping within the US for dropshipping purposes.
  • Customer communication: Review Facebook’s policies on buyer interaction and how to handle returns or refunds.

3. Decide what to sell

Choosing the right products to sell directly affects your profitability and sales potential. Here’s how to approach product selection for Facebook Marketplace dropshipping:

  • Identify trending products: Use social media and product research tools such as Hubspot and online trend reports to discover what’s generating buzz and high engagement.
  • Target a niche: Consider specializing in a particular niche like phone accessories, pet supplies, or home decor. This allows you to offer a unique selling proposition that caters to a specific audience and build brand recognition.
  • Analyze competition: Research existing dropshipping competition on Facebook Marketplace for your chosen niche with ad spy tools like Minea. Look for gaps in the market where you can offer unique or differentiated products.
  • Profit margin calculation: Factor in supplier and shipping costs, Facebook Marketplace fees (currently only for advertised listings), and potential paid ads expenses to ensure a healthy profit margin for your Facebook Marketplace store.

4. Find dropshipping suppliers

Partnering with the right supplier is critical for smooth order fulfillment and customer satisfaction. Here are key things to consider when choosing a dropshipping supplier for Facebook Marketplace:

  • Location: Due to Facebook’s shipping limitations, ensure your suppliers provide efficient and cost-effective domestic shipping for your customers.
  • Product variety: Look for supplier websites with a diverse product catalog that caters to your chosen niche or offers the specific products you identified through your research.
  • Order fulfillment speed: Opt for a supplier with a reliable and efficient order fulfillment process to minimize delivery delays and customer frustration.
  • Inventory management: Ensure your supplier maintains accurate inventory levels to avoid out-of-stock situations that could negatively impact your sales.
  • Integration options: Consider services that offer integration with Facebook Marketplace (such as an API) or other eCommerce platforms you might use, streamlining the listing and order management process.
Tip

Check out the best dropshipping websites on our blog.

Popular dropshipping suppliers for Facebook Marketplace:

  • Printify (POD): Ideal for print-on-demand products like t-shirts, mugs, and phone cases, offering high customization and branding potential.
  • Spocket: Integrates seamlessly with various eCommerce platforms and offers a wide range of dropshipping products from US-based suppliers.
  • SaleHoo: Provides a comprehensive directory of verified dropshipping suppliers, including a filter for US-based locations.

Start selling today!

5. List your products on Marketplace

There are two main approaches to listing your dropshipping products on Facebook Marketplace:

  • Manual listing: This method involves directly creating product listings on Facebook Marketplace, entering product details, descriptions, and pricing information for each item.
Note

Currently, Facebook doesn’t charge selling fees, except for advertised items (“boosted listings”. In this case, fees will apply only when the item is sold and may vary according to region and bid.

  • eCommerce or API integration: If you use a separate eCommerce platform for managing your dropshipping business, explore integration options with Facebook Marketplace or an API. This can automate product listing creation and synchronize inventory levels, saving you time and effort.
Pro tip

Contact a Printify Expert to assist you in developing an API and your own Facebook Marketplace dropshipping software.

6. Develop a winning marketing strategy

A group of four women collaborating at a table, each using a laptop in a well-lit office environment.

With millions of listings on Facebook Marketplace, attracting customers requires a strategic approach. Here are marketing tactics to consider:

  • High-quality product listings: Invest in professional product photography and compelling descriptions that showcase your products’ benefits and features.
  • Targeted Facebook Ads: Leverage Facebook’s powerful advertising tools to reach your ideal audience based on demographics, interests, and online behavior.
  • Social media promotion: Promote your Facebook Marketplace listings on other social media platforms like Instagram or Pinterest to drive traffic and potential buyers.
Tip

Read more about how to monetize your Facebook Page on our blog.

7. Ensure great customer support:  Building trust and customer loyalty

Building trust and providing excellent customer service is crucial for success on Facebook Marketplace. Here’s how to prioritize customer support:

  • Prompt communication: Respond to customer inquiries and messages quickly and professionally. Aim to exceed response time expectations.
  • Accurate information: Ensure your product descriptions and listings are accurate and up-to-date. Avoid misleading information that could result in customer dissatisfaction.
  • Order tracking and transparency: Keep customers informed about order status and estimated delivery times. Use order tracking features, if available, to provide transparency.
  • Efficient problem-solving: Address customer concerns and complaints promptly and collaboratively. Offer solutions that leave customers feeling valued and heard.
  • Positive reviews: Encourage satisfied customers to leave feedback on your Facebook Marketplace profile. Good reviews build trust and social proof, attracting new customers.

By prioritizing excellent customer support, you’ll foster trust and loyalty, encouraging repeat business, more sales, and positive word-of-mouth recommendations that can significantly increase your Facebook Marketplace dropshipping success.

Two women engaged in conversation at a table in a modern office setting.

POD offers a unique dropshipping advantage. Unlike traditional dropshipping, you can create custom designs for products like t-shirts, mugs, and phone cases. This allows for greater differentiation and potentially higher profit margins. 

This opens exciting possibilities for:

  • Unique product offerings: Stand out from the crowd with one-of-a-kind designs that cater to specific niches or interests.
  • Higher profit margins: Since you’re adding your creative value to the product, you have more control over pricing and potentially higher profit margins than traditional dropshipping.
  • Building a brand: Develop a recognizable brand identity through unique designs that resonate with your target audience.
POD in a nutshell

Print-on-demand suppliers print your designs onto various products and handle fulfillment. You simply create the design, list it on Marketplace, and the supplier takes care of the rest.

But how does dropshipping work with Facebook Marketplace? In short, you find a supplier with a product you want to sell. Then, you list that product on Facebook Marketplace, including great images and a detailed product description.

Once a sale is made, place the order with your supplier. Your supplier ships the product directly to the customer.

Here’s a simplified process for selling POD products on Facebook Marketplace:

Create a free Printify account

Sign up for a free Printify account to explore the platform, our vast product offerings, and tools for enabling sellers to create successful dropshipping businesses.

Pick and design products

Unleash your creativity and design eye-catching graphics, logos, or artwork for your POD products.

Use Printify’s Product Creator to showcase your designs on various products, creating professional visuals for your Marketplace listings.

List them on the Marketplace

There is no direct integration between Printify and the Facebook Marketplace. List your custom POD products directly on Facebook Marketplace following the standard listing procedures:

  • Find the Marketplace icon on the left-hand menu. Click on it, then click Create new listing. Choose Item for sale as the listing type.  

Now, prepare captivating product descriptions on Facebook Marketplace, highlighting the unique features and benefits of your custom-designed POD products. Remember to add relevant keywords with other details to increase organic traffic and your listings’ visibility in Facebook search results. 

Also, upload quality pictures from your Printify mockups, emphasizing the central characteristics of your product. 

Market and promote

Use Facebook’s advertising tools, automation software, and social media promotion strategies to reach your target audience and drive sales.

Place a manual order – We’ll take care of fulfillment

Once a customer orders, Printify will handle printing, packaging, and shipping the product directly to your customer. The only thing you need to do is place a manual order: 

  • Go to My Products and select Create order, Manual.
  • Choose from your products (use filters for Express Delivery or Economy Shipping).
  • Add more products with Add product to order. Alternatively, use the shopping basket icon next to a product in My Products to choose the size and color.
  • Enter the customer’s address and shipping information.
  • Select a shipping method.
  • Submit the order: Choose Submit to send to production immediately or Save for later to send it later.
Tip

Discover how to place a manual order in our Help Center.

Why Printify is your perfect partner for Facebook Marketplace dropshipping:

Printify is the leading POD platform that seamlessly takes care of every dropshipping and POD step, making it easier than ever to launch your business. Here’s how we empower your success:

  • Extensive product Catalog: Choose from a vast selection of high-quality blank canvas products like t-shirts, hoodies, hats, mugs, and more.
  • Easy-to-use design tools: Unleash your creativity with Printify’s intuitive design tools. Upload your designs, mockup products, and see your creations come to life.
  • Product Creator: Visualize your designs on actual products with Printify’s Product Creator, ensuring a professional presentation of your listings.
  • Seamless integration with sales channels: Effortlessly connect your Printify account to eCommerce platforms like Shopify, WooCommerce, or Wix, streamlining the listing creation process and publishing products on your own website, which you can advertise on a Facebook page.
  • Reliable fulfillment: Printify takes care of everything after a sale, including printing, packaging, and shipping directly to your customers. This allows you to focus on marketing and growing your successful Facebook dropshipping store. 
  • Inventory management: Printify manages inventory levels, so you don’t have to worry about stockouts or upfront product investment.
  • Detailed analytics for growing businesses: Gain valuable insights into your sales performance, allowing you to identify best-selling products and optimize your marketing strategies.

Start selling today!

FAQ

Yes, you can dropship on Facebook Marketplace. Keep in mind that the platform focuses on localized eCommerce, acting as an online garage sale and peer-to-peer exchange. 

You’ll need to list your products manually and adhere to Facebook’s policies. In addition, you’ll need to manage specific dropshipping tasks, such as finding suppliers and managing inventory, unless you streamline fulfillment with POD.

Facebook currently doesn’t process payments for Marketplace transactions. Buyers and sellers typically arrange payment methods like cash on delivery or digital wallets.

There is a wide range of categories, from electronics and clothing to furniture and home decor.

Is Facebook Marketplace profitable? It can be a good way to test a few products and reach a large audience with minimal upfront investment. 

However, competition can be fierce, and success relies on effective product selection, marketing, and customer service skills.

Final thoughts

Facebook Marketplace dropshipping offers a unique opportunity to expand or complement an online business with low risk. By leveraging the platform’s vast user base and strategic product selection with POD, you can build a successful dropshipping venture. 

Remember, thorough research, effective marketing, and exceptional customer service are key to turning your Facebook Marketplace dropshipping dream into a reality.

Start selling today!

The post Facebook Marketplace dropshipping (2025) appeared first on Printify.

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How to sell on Facebook Marketplace for beginners https://printify.com/blog/how-to-sell-on-facebook-marketplace/ Wed, 15 Jan 2025 11:57:44 +0000 https://printify.com/?p=307615 Find out how to sell on Facebook Marketplace. Create listings manually or connect a sales channel to automate processes.

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Printify + your favorite platform = more sales!

Wondering how to sell on Facebook Marketplace? This guide will walk you through everything you need to know to turn your clutter into cash or launch your small business.

Find out how to start selling locally or scale up with eCommerce integrations and Facebook Ads – the easy way.

Key takeaways

  • Facebook Marketplace: Sell locally or reach a wider audience with the right tools.
  • Detailed marketplace listings: Provide clear descriptions, high-quality photos, and competitive pricing to drive sales.
  • Safe selling practices: Communicate through Facebook Messenger, verify payments, and meet buyers in public places.
  • Facebook Ads: Target specific buyers and increase product exposure to enhance visibility.
  • Scale your business: Use Printify and BigCommerce to create custom products, integrate seamlessly, and simplify selling.

Before you decide to sell on Facebook Marketplace

A man sitting at a wooden desk and looking at a laptop screen, thinking.

Facebook Marketplace is a fantastic platform for reaching potential buyers, but before you jump in, there are a few key things to consider.

Who can sell on Facebook Marketplace?

Selling products on Facebook Marketplace is open to anyone with a Facebook account. Still, you must meet Facebook’s eligibility requirements, such as being at least 18 years old and having a profile in good standing (no recent violations of community standards). 

Certain features, like shipping or access to Facebook Ads, may also require a Facebook business page or meeting specific criteria.

What can you sell on Facebook Marketplace?

Facebook Marketplace allows users to sell everything from handmade crafts to things found in thrift stores to used electronics. However, there are clear rules about what’s allowed and what’s not.

You can sell things like:

  • Household goods
  • Clothing and accessories
  • Vehicles
  • Electronics
  • Own branded products via eCommerce integrations

Facebook Shop prohibited items:

  • Alcohol
  • Animals
  • Adult products and services
  • Digital products and subscriptions
  • Healthcare-related items like medicine or supplements
  • Currency (real, virtual, and fake)
  • Illegal, prescription, or recreational drugs
  • Misleading, deceptive, or offensive items
  • Real money gambling services
  • Recalled products
  • Supplements
  • Tobacco products
  • Weapons or explosives

For a detailed list, check Facebook’s Commerce Policies here. Sellers using eCommerce platforms like Printify should also ensure their product categories comply with these rules.

Is it worth selling on Facebook Marketplace?

Let’s break down the pros and cons so you can decide if Facebook Marketplace aligns with your goals:

Pros:

  • Wide reach. Tap into Facebook’s billion-user base. Buy-and-sell groups are incredibly popular.
  • Cost-effective. No listing fees, making it ideal for casual sellers and small businesses.
  • Localized selling. Easily connect with local buyers for faster transactions.
  • User-friendly platform. Simple setup and listing process for all experience levels.

Cons:

  • Limited protection. Facebook doesn’t offer the same safeguards as platforms like eBay or Amazon.
  • Competition. With so many other sellers and Facebook groups, standing out can be challenging.

If you’re looking for an online business that’s low-cost and easy to start, Facebook Marketplace is worth considering.

How to sell on Facebook Marketplace in 7 steps

A blurred person in front of a laptop with Facebook’s sign up page on the screen.

Let’s explore how to sell on Facebook Marketplace for beginners.

1. Have a personal Facebook profile

You’ll need an active Facebook account to access Facebook Marketplace.

Go to Facebook.com or download the Facebook app and click Create new account.

2. Decide how to sell

Facebook Marketplace offers two primary selling methods, each tailored to different needs:

  • Sell directly. List items manually to connect with local shoppers or broader audiences. This is perfect for casual sellers and quick transactions.

  • Sell using an eCommerce integration. Connect your business with Facebook Marketplace through eCommerce platforms to start selling items, including print-on-demand products. 

    This option is perfect for scaling and automating your selling process. Learn more about this feature here.

3. Prepare your listing

A woman with a phone in her hand preparing a listing to sell on Facebook Marketplace.
  • Use high-quality photos. Take clear images from multiple angles to showcase your product’s details. Add close-ups to highlight features or any imperfections.
  • Write a detailed description. Include relevant information like dimensions, product condition, and key features.
  • Set competitive prices. Research relevant search results and similar listings to offer a fair market value. Consider slightly lower pricing to encourage shoppers to buy from you.
  • Choose the right category. Placing your item in the correct category improves visibility in relevant keywords and searches. 

4. Decide on shipping and payment

Offering clear options and ensuring secure transactions helps build trust with potential buyers and simplifies selling.

  • Shipping options. When selling locally, arrange convenient, public pickup locations to ensure safety for both parties.

    To reach a wider audience, use Facebook’s shipping feature, which allows you to deliver items beyond your local area. Integrate shipping labels directly within Facebook Marketplace to streamline the process for you and the buyers.

  • Secure payments. Facebook Marketplace supports a variety of payment methods, including Facebook Checkout, credit cards, and PayPal. For additional security, avoid accepting cash unless meeting buyers in person, and always verify payments before handing over the item. 

    Be cautious of potential scams and only use trusted platforms for online payments.

Visit Facebook’s Help Page for step-by-step guidance on setting up secure shipping and payments.

5. Post your listing at the right time

Timing your Facebook Marketplace listings can significantly impact their visibility and success. Use general user activity patterns as a guide:

  • Weekdays. User engagement often peaks during lunch hours (11 a.m.-1 p.m.) and in the evenings (6 p.m.-9 p.m.).
  • Weekends. Activity can vary, but mornings (8 a.m.-10 a.m.) are typically effective as users plan their day.

Keep in mind that these are general guidelines. Your potential customers may have unique habits, so analyze and adjust based on your engagement data.

6. Increase exposure with Facebook Ads

A tablet with the Meta Business Suite page on the screen.

Improve your visibility by promoting listings through Facebook Ads

  • Leverage precise targeting. Facebook Ads allow you to focus on specific demographics, locations, and buyer interests. Use this feature to zero in on your potential buyers, ensuring your ads are seen by people who are more likely to purchase.

    For example, if you’re selling fitness gear, target individuals interested in sports and wellness.

  • Highlight your unique selling points. Create ads emphasizing what makes your product stand out. Showcase good prices, distinctive features, or promotions, and include high-quality photos that grab attention. 

    A strong call-to-action like Buy Now or Limited Stock Available can also drive clicks.

  • Enhance visibility for multiple listings. Sellers with several marketplace listings or those running an eCommerce business can use ads to cross-promote products. 

    For example, if a buyer clicks on one of your ads, they may also discover other items in your store, increasing overall sales.

  • Set a realistic budget. Start with a small budget to test your ad’s performance. Facebook Ads lets you control how much you spend, so you can scale up once you find what works best for your target audience.

  • Analyze ad performance. Use Facebook’s analytics tools to monitor engagement and sales. Metrics like click-through rates, impressions, and conversions can help you refine your strategy for better results.

Facebook Ads can help you transform a simple marketplace listing into a magnet for potential buyers. This tool is especially valuable for those scaling their eCommerce platforms or trying to stand out in a competitive market.

7. Communicate with buyers and sell

Effective communication can make or break a sale. The following steps ensure a positive selling experience.

  • Respond quickly. Quick replies show professionalism and make buyers more likely to commit to a purchase. 

  • Set clear expectations. Clearly communicate your preferred selling process and any policies on returns, pickup times, or shipping timelines. 

    Being upfront helps you avoid misunderstandings and ensures a smooth transaction.

  • Offer excellent customer service. Be polite, patient, and accommodating to buyers’ reasonable requests.

    Providing high-quality photos or answering questions about similar products can leave a lasting impression.

  • Close the sale with confidence. Confirm payment methods before finalizing the sale. If using Facebook Checkout or PayPal, verify the payment is complete before handing over the product. 

    For cash sales, ensure the payment is received in full at the pickup location.

Effective communication isn’t just about closing sales – it’s about building trust and encouraging potential customers to buy from you again. 

Keep the interaction professional yet friendly, and your reputation as a trusted Facebook Marketplace seller will flourish.

What sells best on Facebook Marketplace?

A man holding a sweatshirt on a hanger and taking a picture of it with his phone.

Identifying the right products to sell on Facebook Marketplace can significantly increase your sales. Here are some top-selling items that consistently attract interested buyers:

  • Furniture. Items like sofas, coffee tables, and bookshelves are in high demand, especially for affordable home furnishing.
  • Apparel. Clothing, shoes, and accessories, particularly from well-known brands, tend to sell quickly. Seasonal items and trendy pieces also attract potential buyers.
  • Homeware. Small appliances such as air fryers, bread makers, and light fixtures are popular among shoppers looking for deals on household items. 
  • Baby supplies. Items like clothing, strollers, and toys are always in demand, as parents seek quality products at reasonable prices. 
  • Sports and fitness equipment. Yoga mats, dumbbells, and workout apparel cater to the growing interest in home fitness. 
  • Electronics. Gadgets such as smartphones, laptops, and gaming consoles attract tech-savvy Facebook users seeking competitive prices.
  • Garden and outdoor tools. Lawnmowers, gardening tools, and outdoor furniture are sought after by homeowners, especially during the warmer months.
  • Pet supplies. Products like pet beds, carriers, and toys appeal to pet owners looking for quality items for their furry friends.

Focus on best-selling categories to tap into the target audience’s interests and increase your success on Facebook Marketplace.

Sell on Facebook with BigCommerce and Printify

A person taking a picture of a custom t-shirt to sell on Facebook Marketplace with print-on-demand.

We’re sure you’re eager to start selling items in your Facebook Shop. The easiest way to do so is with Printify and its BigCommerce integration.

1. Sign up

Sign up for BigCommerce and Printify. These platforms will serve as the backbone of your eCommerce business, helping you manage inventory, designs, and sales seamlessly.

2. Choose your products

Explore Printify’s Catalog of over 1,000 products and select items that resonate with your target audience and have demand on Facebook Marketplace.

3. Apply your designs

Use Printify’s intuitive Product Creator to customize your products. Upload your logo, graphics, or text to create standout pieces that catch the eye of Facebook users.

4. Integrate with BigCommerce

Connect Printify to BigCommerce and streamline selling. This integration allows you to sync products, manage orders, and track sales directly from your dashboard. BigCommerce also simplifies listing your items on Facebook Marketplace, saving you time and effort.

5. Focus on selling

Use other social media platforms and Facebook Ads to reach potential buyers, leverage better-than-average prices to attract more sales, and engage with your customers via Facebook Messenger to build trust and close deals.

Facebook Marketplace FAQ

Selling on Facebook Marketplace is easy, even if you’re just starting. Begin by creating a Facebook Marketplace account or logging into your existing Facebook page. Once you’re ready:

  • Click on the Marketplace icon and choose Create New Listing.
  • Select the type of item you want to sell.
  • Upload HD photos of your item from different angles, write a detailed description, and set a great price.
  • Choose your target audience (local or wider reach).

For detailed steps on how to use Facebook Marketplace and how to post on Facebook Marketplace, explore Facebook’s official guides.

The fees on Facebook Marketplace depend on whether you’re using Facebook checkout or handling payments directly.

If you use Facebook’s checkout system, a small processing fee is deducted from each sale.

  • Card payments – 2.9% of the total transaction value
  • PayPal branded checkout – 3.49% 
  • Shop pay – 2.9%

For example, if your transaction totals $10, including taxes and shipping, $0.29 will be deducted, leaving you with $9.71.

When selling locally or using direct payment methods like cash or PayPal, Facebook Marketplace doesn’t deduct fees. However, payment platforms like PayPal may charge their own fees.

Selling safely on Facebook Marketplace is all about communication and caution. Follow these tips for selling on Facebook Marketplace.

  • Meet in public locations. Choose a well-lit, busy area for local pickups.
  • Use secure payment methods. FB checkout, PayPal, or other trusted platforms are best. Avoid accepting checks or overpayments.
  • Verify buyers. Communicate through FB Messenger to confirm buyer intentions and keep a record of interactions.

Facebook Marketplace supports various payment methods, so choose one that works best for you and your buyers.

  • Facebook checkout. The easiest option, offering seamless payments and built-in protections for both sellers and buyers.
  • PayPal. Ideal for online transactions, offering security and flexibility.
  • Cash. Best for in-person sales. Verify the payment at pickup for safety.

Be clear in your marketplace listings about the payment methods you accept and always verify payments before completing a sale.

Local sales on Facebook Marketplace are a great way to connect with local buyers and skip shipping hassles. 

  • Create detailed listings. Include clear photos, measurements, and a description highlighting your item’s value.
  • Use location tags. Specify your location to attract buyers nearby.
  • Join Facebook groups focused on local buying and selling to increase visibility.
  • Communicate clearly. Arrange meetups using Facebook Messenger and choose safe, public pickup spots.

Focus on the shoppers in your area to promote local sales while ensuring convenience and safety.

Time to crush it on Facebook Marketplace

Use Facebook Marketplace to connect with buyers and grow your eCommerce business. Whether you’re selling a few items or building an online store, the key to success is simple: craft compelling marketplace listings, price competitively, and communicate clearly with potential buyers.

With features like Facebook Checkout for seamless transactions and Facebook to expand visibility, you have all the tools to stand out and drive sales. Now it’s time to put this guide to work and start listing.

Make it happen today!

The post How to sell on Facebook Marketplace for beginners appeared first on Printify.

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How to make money on Facebook: 10 ideas to try in 2025 https://printify.com/blog/how-to-make-money-on-facebook/ Wed, 08 Jan 2025 12:23:36 +0000 https://printify.com/?p=306023 Explore how to make money on Facebook with our ideas. Unlock opportunities like creating a shop, offering subscriptions, or collaborating with brands.

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Looking to learn how to make money on Facebook in 2025? With over 3 billion monthly active users, this social media powerhouse offers endless opportunities for monetization, from hosting exclusive events to running a print-on-demand business.

Whether you’re a creator, entrepreneur, or just starting out, this guide gives you ten ideas to kickstart your success.

Disclaimer

This post may contain affiliate links, which means we may earn a commission if you make a purchase through those links. This comes at no additional cost to you.

1. Open a Facebook shop

Facebook Shops provides a streamlined shopping environment where people browse and buy without leaving the platform. It gives sellers an incredible opportunity to offer their products to the massive Facebook audience. 

Customers either check out your shop directly on Facebook or are redirected to your website. 

How do you set up a Facebook shop?

  1. Create a Facebook business account through the Meta Business Suite.
  2. Go to the Commerce Manager through your business account.
  3. Set up your shop. Select a checkout method: Facebook in-app checkout, your website, or via messages.
  4. Upload products. Add photos, detailed descriptions, and pricing for each product.
  5. Organize collections. Create themed product collections, such as Bestsellers or Holiday Specials, for easier navigation.
  6. Customize your shop. Adjust your store’s layout to match your branding.
  7. Advertise your shop. Create text posts, stories, and targeted ads. For advertising, set up a Facebook ad account to run targeted campaigns through Ads Manager.
Quick tip

Facebook Shop also integrates with Instagram, further expanding your reach.

2. Monetize a Facebook page

A mobile phone lying on top of a desk, with an open Facebook Page on the screen.

Facebook pages that meet eligibility requirements can earn revenue through ads, branded content, and subscriptions

To monetize your Facebook page, create valuable content and posts to engage with your followers consistently.

How do you monetize your Facebook page?

  1. Switch your account to Professional mode. Access advanced tools like the Monetization tab, which helps you track revenue and performance metrics.
  2. Meet monetization requirements. Have at least 10,000 followers and comply with Facebook’s partner monetization policies
  3. Activate ad breaks. Create video content to include ads and earn revenue.
  4. Partner with brands. Collaborate with businesses to create sponsored posts that align with your page’s target group.
  5. Offer subscriptions. Offer exclusive content to paying subscribers.
Quick tip

Explore Facebook audience insights to track what type of content resonates with your followers and double down on those formats or topics.

3. Offer paid subscriptions

Subscriptions allow your followers to access exclusive content for a monthly fee. This works well if you are a creator, an educator, or someone with unique expertise.

Set up subscriptions on your Facebook, providing paying members with special perks such as premium content, discounts, or behind-the-scenes access

How do you offer subscriptions? 

  1. Activate subscriptions. Switch your account to Professional mode. Go to your page settings and activate the subscriptions tool.
  2. Meet the requirements. Verify that your page meets the eligibility requirements for Facebook subscriptions.
  3. Define benefits. Decide what content or perks your subscribers will love.
  4. Set pricing. Select a subscription price that meets your followers’ expectations.
  5. Market your subscription. Announce your subscription program and emphasize its value in posts and live videos.
  6. Engage subscribers. Interact with your subscribers regularly to build a loyal community.
  7. Monitor your progress. Use the Professional dashboard to maintain subscriptions, monitor your progress, and track earnings.
Quick tip

Host live Q&A sessions exclusively for subscribers to provide value and build your community.

4. Affiliate marketing

A smiling man sitting at a desk behind a laptop with his hand on the mouse.

Promoting products or services and earning a commission for each sale made through your unique affiliate link is one of the most popular ways to make money on Facebook.

Share affiliate links on your page, posts, or stories. When your followers click the link and make a purchase, you earn a percentage of the sale.

  1. Select your segment. Choose products or services that align with your expertise and audience interests. Use tools like Semrush to research high-volume keywords and make data-driven decisions.
  2. Join affiliate programs. Sign up for affiliate programs such as the Printify Affiliate Program to earn commissions by promoting high-quality print-on-demand products.
  1. Create engaging content. Share tutorials, reviews, or recommendations featuring affiliate product links.
  2. Add affiliate links. Include them in posts, captions, or stories.
  3. Comply with ad standards. Align your promotions with Meta’s advertising standards by disclosing affiliate partnerships to maintain transparency and build trust with your following.
  4. Monitor performance. Use the analytics tools provided by your affiliate programs to track clicks and conversions.
Quick tip

Combine affiliate advertising with seasonal campaigns and popular topics. Aligning your content with holidays, events, or viral trends can significantly increase conversions.

Disclaimer

Please note that some countries have laws and regulations requiring the disclosure of affiliate marketing content.

5. Sell on Facebook Marketplace

A screenshot of Facebook Marketplace.

Facebook Marketplace is a platform where you can sell products directly to your local community or nationwide.

List items, communicate with buyers, and arrange transactions directly on Facebook. The marketplace works well for selling both new and used items.

  1. Create a new listing. Add photos, write a detailed description of your product and provide key details like pricing and category.
  2. Set a competitive price. Research similar listings to determine a fair price.
  3. Engage with buyers. Respond promptly to inquiries and negotiate terms.
  4. Advertise your listings. Share your Facebook Marketplace posts on your personal or business page.
  5. Finalize transactions safely. Use secure payment methods and meet in public places if needed.
Quick tip

Bundle multiple items for sale to increase value and attract more buyers.

6. Manage Facebook pages for others

Managing pages for businesses or individuals involves creating and curating content and engaging with their followers.

Social media managers earn by maintaining and growing a client’s page. The position also includes tasks like running Facebook advertisements and analyzing performance. 

  1. Build a portfolio. Start by managing your own page or working on a page for free or at a small fee to demonstrate your skills. Create a professional page to highlight your expertise.
  2. Offer content creation. Create engaging posts, graphics, and videos for your clients.
  3. Run ad campaigns. Use Facebook ads to help clients reach a wider audience. This requires specific skills, such as writing compelling ad copy, targeting the right audience, and setting budgets.
  4. Analyze and report. Track performance metrics and provide regular updates to clients. Use the Professional dashboard to access detailed insights and streamline reporting.
  5. Market your offerings. Advertise your expertise on freelance platforms such as Fiverr, or through word of mouth.
Quick tip

Stay proactive by testing new content formats and ad styles regularly to adapt to Facebook’s algorithm changes and keep strategies effective.

7. Promote sponsored content

A woman applying make up and filming herself with a mobile phone.

The most effective strategies for learning how to earn on Facebook include sponsored content. It involves brand collaborations to create posts featuring their products or services.

Brands pay influencers or page owners to share content like images, videos, or stories highlighting their offerings.

  1. Grow your audience. Build a following by sharing consistent, quality content and responding to comments and questions.
  2. Find partnerships. Connect with brands that align with your niche, or wait for suitable companies to approach you. 
  3. Negotiate terms. Agree on deliverables, timelines, and compensation. Understand the brand’s requirements, goals, and messaging.
  4. Create authentic content. Create engaging posts, images, or videos that naturally highlight the brand’s products or services.
  5. Disclose the sponsorship. Adhere to Branded Content Policies by clearly disclosing that the content is sponsored.
Quick tip

Only collaborate with brands that align with your values to maintain trust with your followers.

8. Drive traffic to your business with ads and collaborations

Facebook ads and collaborations help drive traffic to your business or website by leveraging promotions and strategic partnerships with influencers or other businesses.

Create highly targeted ad campaigns using Facebook’s tools to reach specific demographics, interests, or behaviors.

  1. Set up. Open the Ads Manager.
  2. Meet the policies. Align your ads with Meta’s advertising standards on content, targeting, and transparency to avoid rejections and maintain quality.
  3. Define your objective. Choose your campaign goal – traffic, conversions, or brand awareness.
  4. Target your audience. Use filters like location, age, interests, and purchase behavior to define your ideal customer.
  5. Design high-quality ads. Use attractive visuals, persuasive ad copy, and clear calls-to-action (CTAs).
  6. Track and optimize campaigns. Monitor performance metrics such as click-through rates and conversions, then tweak your strategy for better results.
  7. Collaborate for greater reach. Partner with influencers or brands to co-promote products or services through shared content.
Quick tip

Use retargeting ads to re-engage people who visited your site or interacted with your posts but didn’t convert, maximizing the return on your ad spend.

9. Host paid events with Facebook Live

A woman showcasing products and using her phone to live stream.

Engaging live sessions encourage return viewers, building loyalty and increasing the likelihood of attendees purchasing future events.

Facebook Live allows you to monetize your expertise by charging a fee for access to webinars, workshops, or Q&A sessions.

  1. Plan your event. Choose a topic that resonates with your followers and aligns with your expertise. 
  2. Set up access. Use Facebook’s paid online events feature to configure ticket prices and access permissions.
  3. Meet the standards. Check if you meet the Facebook policies for pages, groups, and events.
  4. Advertise the event. Share details through posts, ads, and stories to ensure maximum reach.
  5. Engage. Interact with attendees during the live event through comments and polls.
  6. Provide follow-up content. Share recordings or supplementary resources to maintain engagement.
Quick tip

Rehearse your event setup to minimize technical issues.

10. Create and monetize niche groups

Earn money on Facebook by focusing on specific interests. Offer exclusive content and build your community in a Facebook group.

Create a dedicated community to build a loyal, paying audience and generate consistent revenue. Monetization is possible through subscriptions, resource sales, or exclusive events.

  1. Define your niche. Choose a topic that aligns with your skills and appeals to a specific group of people.
  2. Create the group. Set up a Facebook group with clear rules. 
  3. Stay compliant. Verify that you adhere to Facebook policies for pages, groups, and events.
  4. Engage members. Share valuable content, ask questions, and encourage member interaction.
  5. Offer perks. Introduce unique content or resources for paid members.
  6. Grow the community. Showcase the group on your page, website, or other social platforms.
Quick tip

Encourage members to invite like-minded friends to organically grow your group and increase engagement.

Partner with Printify and earn money on Facebook

A woman sitting on a couch with a laptop on her lap.

Print on Demand (POD) lets you turn your creativity into extra income without the hassle of managing inventory or production. It’s ideal for a creator looking to simplify monetization on platforms like Facebook.

Henry’s inspiring story shows how you can use Printify and Facebook ads to grow a thriving business!

Ready to start your journey? Follow these simple steps to launch your own Facebook POD business with Printify!

1. Sign up

Register for a free Printify account.

2. Choose products

Browse our Product Catalog with over 1,000 items and choose products that align with your niche.

3. Apply your designs

Upload your artwork to our Product Creator and customize your selected products. Download professional mockups and order samples to see your products in real life before adding them to your Facebook shop.

4. Integrate

Connect your Printify account with your Facebook business account to sync products and orders.

5. Sell while we do the rest

Once a customer makes a purchase from your Facebook shop, we will take care of production, packaging, and shipping.

FAQ

Usually, your page must have a minimum of 10,000 followers (or 250 returning viewers), plus 50,000 post engagements or 180,000 minutes of watch time in the past 60 days.

Earn money on Facebook through various methods:

  • Monetize Facebook Shops, pages, and groups
  • Offer subscriptions or paid events
  • Sell on Marketplace
  • Run ads
  • Manage pages for others

Additionally, affiliate marketing, sponsored content, and print-on-demand services like Printify can help generate income.

Set up professional tools, meet eligibility requirements, and leverage Facebook’s features to optimize your earnings.

Earnings per view usually fall between $0.05 and $0.11 on Facebook Reels, though some well-established creators have reported making up to $10 per view in certain instances.

Earn money through in-stream ads, Stars and Gifts from fans, and bonus programs. Engage viewers with creative content to increase monetization opportunities and maximize earnings.

To summarize

Facebook offers endless opportunities for monetization, whether you’re selling through a shop, earning with reels, or engaging your followers with subscriptions, branded content, and Facebook groups

By leveraging tools like Printify for POD or collaborating with brands, creators and businesses maximize their income while focusing on creativity and engagement.

Make it happen today!

The post How to make money on Facebook: 10 ideas to try in 2025 appeared first on Printify.

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How to monetize your Facebook page in 2025 https://printify.com/blog/how-to-monetize-facebook-page/ Sun, 29 Sep 2024 14:40:00 +0000 https://printify.com/?p=166076 In this article, we’ll walk you through some simple steps to monetize your Facebook page in 2025.

The post How to monetize your Facebook page in 2025 appeared first on Printify.

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Earn with Printify – your 5% commission awaits

In addition to making more money, the potential benefits of monetizing a Facebook page include increased exposure and valued partnerships with the businesses you align with. 

In this article, we’ll walk you through some simple steps to monetize your Facebook page in 2025. Keep reading to learn more about all the possibilities and how to get started.

Start by building a quality Facebook page

To create a Facebook page, you need to create a business account. You can also start with your personal account and link Facebook pages to it. If you’re concerned about privacy – rest assured that your personal account won’t be publicly associated with your business pages.

If you don’t have a profile, go to Facebook to create a new account.

To successfully monetize a Facebook page, your first step should be building a solid home base. Some key elements in running a successful business are:

  • quality content relevant to your target audience, 
  • regular posting, 
  • a worked-out brand image.

Build a strong and loyal following by responding to comments and messages promptly and encouraging feedback.

Regular posts can be crucial to keep an audience engaged – but don’t overdo it. It’s important to find the right posting schedule for your Facebook content.

Have a recognizable visual style and brand voice that reflects your values and personality.

A trusted page that attracts a large following can generate revenue and become a great source of passive income.

Pro Tip

Find your market niche to provide the most relevant products and content to your audience.

Check your Facebook monetization eligibility

Monetization page of Meta Business Suite showing the account overview, status, and monetization tool recommendations and eligibility.

Meeting eligibility requirements is essential to start making money on Facebook. 

These requirements may change over time. It’s important to remain up-to-date with Facebook’s latest policies and guidelines.

  • Facebook’s Terms of Service and Community Standards: Facebook Community Standards are the rules you agree to when you create your personal account. As a content creator, you need to keep these in the back of your mind at all times.
  • Partner Monetization Policies: These rules apply to your page, as well as the content you create, share, and get paid for.
  • Content Monetization Policies: These are additional restrictions that go hand in hand with Facebook’s Community Standards. These policies apply to the content you post.

To see if you’re eligible for monetization, go to your Meta Business Suite (formerly known as Creator Studio) on Facebook and click the Monetization tab, where you can see the eligibility status for each page you administer.

For example, you can check paid subscription possibilities for your page and your eligibility for in-stream ads.

Create and promote your online store

Facebook Shop Setup Page describing its main features – fast checkout, integrations, and other features.

For now, you can still earn money on Facebook by selling products with Facebook Shops. Facebook Shops are also integrated with Facebook Messenger, Instagram, and WhatsApp, further simplifying customer communication.

Important

It will no longer be possible to host a shop on your Facebook or Instagram account or use product tagging in posts beginning 10 August 2023.

Considering that the Facebook Shops feature is soon to be retired, it is always a good idea to have a backup plan. Consider some of the many Printify Integrations for opening your online store that you can promote on Facebook and other platforms.

Make it happen today!

Create an affiliate network

Affiliate marketing is a popular way to make money by promoting products or services through a unique referral link. If someone clicks on your link and makes a purchase, you earn a commission.

If you plan to use affiliate marketing in your Facebook posts – always be transparent with your followers and be sure to add an affiliate disclosure. Let them know you are using affiliate links that will earn you a commission.

Build trust and increase the chances of earning money by choosing products that align with your audience’s interests.

Use the Printify Affiliate Program to earn a 5% commission from each sale your referrals make. This allows you to make money on Facebook by simply sharing an affiliate link with other people.

Use Facebook ads

Facebook Ad Campaign setup window prompting the user to choose a campaign objective and name.

They help you promote products to the audience of your choice. Facebook ads can be customized to target specific demographics based on interests, behaviors, and locations, making them a highly effective marketing tool.

The Meta Ads Manager helps you create an ad campaign. You can choose an objective, ad placement, and campaign budget. Depending on your campaign’s objective, your ads can be shown on Facebook, Messenger, Instagram, and the Meta Audience Network.

Think carefully about your Facebook monetization strategy, and check our Complete Guide on how to run Facebook ads for more info on ad formats and how to set them up.

In-feed ads

The most common type of Facebook ads are the ones that appear in your news feed. Marketing photos and videos to a target audience through sponsored content is one of the easiest ways to reach new customers.

They’re great for reaching everyone in your niche audience.

Story ads

Perfect for reaching a younger audience in an immersive, full-screen environment. These short ads appear between users’ stories and can be in the form of Facebook videos, images, or GIFs.

Facebook search result ads

An excellent option for businesses with an online presence outside of Facebook. They go to the top of search results and provide high visibility.

Facebook reels ads

Ads are run between Facebook Reels and are great for reaching a younger audience. They offer overlay and post-loop stickers or banner ads.

In-stream ads

Create videos to reach people who enjoy watching videos on this platform

In-stream ads are short ads that you can include in your active videos. These ads are placed in longer-form video content and played before, during, or after Facebook videos.

Note that Facebook video ads are currently only available to pages that publish videos in certain languages and countries.

Messenger ads

Appear in Facebook Messenger, which gives you access to an audience of at least 1.3 billion. They are a great option for anyone who uses Facebook to DM other people.

Oculus Ads

Offers you the chance to launch your ads through VR experiences. It used to work for online events as well; however, that feature is now closed. 

Oculus ads are perfect for businesses in the gaming or virtual reality industry

Rely on community support

Rely on Community Support

An important part of your Facebook monetization strategy is building a community on your page. Most brands, especially big ones, don’t have what you have – a spark, new ideas, and the potential to form a community that leads to fan subscriptions.

Word-of-mouth marketing is a proven and cost-free way to advertise small businesses. Encourage your followers to share your content and products with friends and family.

Listen to feedback from your community. Following their suggestions shows that you value their opinions and are committed to providing them with the best possible experience.

Start building a community of loyal followers to take your business to the next level.

Facebook group

Make one or join one – there are Facebook Groups for everything. Facebook groups are a place for like-minded individuals to enjoy shared interests.

Think about the groups your customer niche would join and start there. It’s a valuable experience, so it’s easier for you to create a group that doesn’t overlap with other groups.

Facebook stars

Your viewers can buy virtual Stars to send you and even attach fun little virtual gifts to them. Facebook pays $0.01 for every star you receive.

You’ll get a chat notification when someone sends you Stars, and you can keep track of your total Star count in the Meta Business Suite or Creator Studio.

Fan subscription groups

Fans can support their favorite creators and pages by paying a monthly subscription fee. In return, they get awesome perks like exclusive content, live videos, live events, and even a special badge.

Simply enable this feature, set your subscription fees, add a Subscription button to your posts, and start making money from your Page.

As a creator, you can offer even more perks, like access to a private Facebook group for subscribers to get up close and personal, building a stronger community with your most dedicated fans.

Post branded content

Meta Brand Collabs Manager homepage.

This initiative is all about creating content that features a partner’s product or service while promoting your own. 

The key is to be transparent.

Make sure the business you work with aligns with your brand and provides value to your niche audience. You want it to be engaging and shareable to attract new followers and expand your reach.

A paid partnership offers the opportunity to promote your products.

By keeping it real and true to your brand, you’ll be able to reach a wider audience. Think about posting branded content as part of your marketing strategy. It can take a stagnant business to the next level.

Pro Tip

The Meta Brand Collabs Manager is a tool that connects creators with brands. It offers features like audience matching, a customized list of creators, and the ability to find others with similar audiences.

It’s not yet available to everyone, but on the flip side – you can sign up to be considered.

Conclusions

Hopefully, we have answered the question: “How to monetize my Facebook page content?” Facebook is one of the most popular social media platforms in the world, offering businesses an excellent opportunity to monetize exclusive content.

Build a strong foundation, meet the Facebook monetization requirements, promote your online store through videos, create an affiliate network, and use ads to earn money by sharing engaging photos and video content.

You can make even more money by selling your branded merchandise with Printify.

How to monetize your Facebook page: FAQ

Yes, you’ll need a business account, but it’s possible to start with just your personal account and link Facebook pages to it.

You can monetize Facebook pages in several ways. Include ads in articles and videos, stream live videos, collaborate with brands, or sell your own print-on-demand merchandise.

Go to the Monetization tab in your Meta Business Suite to determine if your page is eligible for any Monetization tools.

To understand how many views and followers you need, you’ll need to consider the type of monetization you choose for your Facebook group or page.

If you choose in-stream ads, you need to reach a minimum of 10,000 followers and 600,000 on-demand, live, and previously live minutes viewed over the last 60 days.

Different options have varying requirements for views and followers, and Facebook’s policies can change, so make sure to stay up-to-date on the payout dates and requirements for each product.

Yes, you can make money with Facebook groups if you meet Facebook’s eligibility requirements.

There are several ways to monetize a Facebook group, and a lot of those overlap with monetizing pages, starting with affiliate marketing and paid partnerships to promoting and selling your merchandise.

Where Facebook Groups differ is with fan subscriptions and extra content that your main page users don’t get access to. You can set up fan subscriptions, share high-quality content, organize live streams, and more.

Facebook offers a handy tool for doing just that. Go to your Meta Business Suite → Insights and check the Earnings tab.

Before monetizing Facebook page content, learn more about Meta Pay (formerly Facebook Pay) to understand how Facebook’s online payments work and what the buying process looks like from your customer’s side.

Make it happen today!

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How to create a Facebook business account: 4 Easy steps https://printify.com/blog/create-a-facebook-business-account/ Wed, 11 Jan 2023 08:20:14 +0000 https://printify.com/?p=147262 You will learn how to create a Facebook business account, from formatting your profile picture to creating an ad account.

The post How to create a Facebook business account: 4 Easy steps appeared first on Printify.

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Go viral with custom merch

Facebook is the largest social network in the world, with an estimated 1.39 billion monthly users and at least 1.5 million companies – including print-on-demand stores – using the platform to do business and advertise products. A new Facebook Business Page can become a potential customer’s first point of contact with your brand. 

A Facebook business account is a free way to use the social media network to add a new eCommerce channel, expand your reach, and create ad campaigns. 

In this article, you’ll learn how to create a Facebook business account, from formatting your profile picture to creating an ad account.

What is a Facebook business account?

A Facebook business account manages a social media profile and pages for commercial institutions or personal accounts willing to engage with eCommerce. It lets companies and individuals brand themselves, promote products or services, and even make sales and transactions through Facebook shops and Instagram pages. 

The Facebook Business Manager configures Business Pages and accounts, as well as ad accounts. It also sets up permissions and accesses for team members or partners. 

Business accounts also create, manage, track Facebook ads, audience and Page visitors, and connect apps.

4 Steps to set up a Facebook business account

Next, we’ll see how to create a business Facebook account in four straightforward steps.Next, we’ll see how to create a business Facebook account in four straightforward steps.

1. Create a Facebook page for business

First, you must own a personal Facebook account. Your personal profile will remain separate from the new Facebook Business Page, and your information will remain private.

Expert’s tip

“The most important part of the page creation process is giving full admin access only to those people in the organization who need it. Giving admin access to the wrong person creates a wide set of problems from an inability to perform even the simplest marketing tasks to the possibility of losing assets permanently.

Create every asset thoroughly – from choosing the ad account currency to adding business details. These things are not too exciting, but not paying enough attention can create a set of unnecessary and avoidable problems down the line.”

Māris Antons, Digital strategist | Ground Floor Digital

Team Up With This Expert

To create a Business Page, log into your Facebook account and go to the Pages section in the left-hand menu.

Facebook Business Account - Left-hand menu - pages

In the Pages and profiles menu, click Create new page:

Facebook Business Account - Pages and profiles

Add a business name, category, and bio, and click Create Page.

Facebook Business Account - Create page
  • Your Facebook Page name should match other brand channels, such as a website, online store, or blog. If you don’t have it yet, go for a short name – catchy if possible and brandable.
  • Use a business name generator if necessary – type keywords related to the business and pick an AI-generated suggestion. Search for it in HostingerGoDaddy, or other host providers, see if it’s taken, and trademark it.
  • The category should be selected from predetermined options. Facebook lets you choose up to three categories, which can be modified anytime.
  • Pick all the categories that describe your business, as that will increase your visibility inside the Facebook search results and expose the brand to multiple people. 
  • The bio space tells readers what your brand and public figure are. Adding it is optional, but don’t skip this step, and have the business information prepared beforehand.
  • The description should be short, up to two sentences. Use keywords directly connected to your unique selling propositions.

2. Fill in all the necessary information

Fill out business details like location, contact, and work hours. This step is optional. However, try to be as complete as possible, as providing thorough information to a new business page increases reliability and trust. 

Use Facebook’s resources to provide a customer-centric experience – if your business has a physical store, add the location and business hours. If your store ships products, inform of the areas serviced.

Input information such as a business email, website, phone number, and any other convenient way to contact the Facebook shop to make it easier for potential customers to find your Facebook business.

Facebook Business Account - Contact, location and hours

Add a profile photo, a cover image, and an Action button. These steps are also optional, but adding at least a quality profile picture is highly recommended. An attractive cover image will catch potential customers’ attention, engage followers, and increase trust. 

The Action button adds pre-determined macros for contact options like sending an email or a WhatsApp message. In addition, Facebook offers options to order food or a ticket, promote events, or sign-up with a form. An action button can also trigger actions like playing a game or buying in an online store.

Facebook Business Account - Action button

It’s possible, for instance, to connect the button to a WooCommerce or BigCommerce store.

Unfortunately, only one action button can be chosen.

Next, invite existing Facebook friends to like and follow the Page and proceed.

Facebook Business Account - Build the audience

Facebook will offer options for getting notifications on your profile and receiving promotional emails from Meta. Pick what’s convenient, click Done, and your first Facebook Business Page is ready.

Facebook Business Account - The Page
Pro tips

– Creating a Facebook Page is only the first step. Actively participate, post regularly, and update your cover photo and other Page info as necessary – for instance, due to seasonal offers. 

Interact with your personal Facebook friends to add an initial attendance, market the Page in Facebook groups, and follow other Pages. Finding the relevant groups can increase the number of your potential customers. 

– Monitor the performance of your Facebook Business Pages with Facebook Insights. Pay special attention to Page views, likes, and reach. Observe demographics and posts with more interaction.

Make it happen today!

3. Set up Facebook business manager

After creating a Page for your business, it’s time to make a business profile. For that, click Meta Business Suite on the left-hand side. Click the drop-down menu in your Page profile, and choose Create a Business Account

After that, observe the following steps for setting up the Facebook Business Manager:

  • Add data such as the business account owner’s name, last name, and email address. Don’t forget to check your email inbox and confirm the address.
Facebook Business Account - Business account - contact info
  • Claim assets and connect them to the business account. That can include business Pages or an Instagram account.
Facebook Business Account - Claim assets
  • Add more people to manage the account by adding their email addresses and defining their roles, such as employee or admin.
Facebook Business Account - Adding staff

Review the information and, if necessary, click Back to correct anything. 

After completing these steps, click Confirm, and the business account is ready. 

Every business account feature is available from the dashboard. That includes managing and setting up eCommerce stores across Facebook and Instagram, creating ads, or scheduling posts.

Expert’s tip

“Anyone with full admin access to the business manager can completely take over a Facebook Business Account. I can’t stress this enough – pay attention to who has what kind of access to your assets.”

Māris Antons, Digital strategist | Ground Floor Digital

Team Up With This Expert

Facebook Business Account - Dashboard
  • There are different ways to set up payment methods, but they could be more intuitive, and the process requires some wandering. First, you need to look for the Settings page. It can be found in the main dashboard by scrolling down until the gear button.

    To execute that from the Meta Business Suite page, choose your business account in the left-hand menu, click on the drop-down list, and the gear button. That will open the Settings page:
Facebook Business Account - Settings from the Meta

Once you open the Settings page, choose Business settings.

Once you open the Settings page, choose Business settings.

Scroll down to Payment methods, then, on the main page, click the Add Payment Method button.

Facebook Business Account - Payment methods

A pop-up window will appear, asking you to define a “Finance editor.” If multiple people are authorized to manage the page, they will appear in a list. Choose one person or click Assign to myself.

Finally, it will be possible to choose a country and currency and add a credit or debit card or choose online banking. The options will vary depending on the country and currency.

4. Create an Ad account

To start ad campaigns, creating another account is necessary – a Facebook ad account. 

On the Business Settings page, find the Accounts section on the left-hand menu. In the drop-down list, click Ad Accounts. After that, it’s possible to add or create a new ad account or request access to old accounts.

Facebook Business Account - Add ad accounts

After that, configure the following settings:

  • Type a name for the ad account and select the time zone and currency.
Facebook Business Account - New ad account
  • Specify if the ad account will be used for your business or a third party, and click Create.
  • Define roles and admin accesses. Choose the Full Control option for managing the account and ad campaigns, or specify partial access to specific users.
Facebook Business Account - Permissions
  • Click Manage ad account to assign admin access to yourself or another user. Choose the person and the access level, and click Assign.

Payment Methods in a Facebook Ad Account

Next, Facebook will require setting up the payment info. Add the country, currency, and time zone. Location and currency can’t be edited later. 

Payment methods can be modified after, but you must save a valid payment method first before you can conclude the creation of an ad account. You can return later and complete the configuration if something goes wrong during this phase. 

In that case, you’ll have to re-enter the information. Log in as the admin of the ad account. Go to the Ads ManagerBilling section, and choose Payment settings. Users without admin access will receive the “Invalid parameter” notification. 

Choose Add payment method, and select country and currency. 

Facebook accepts credit and debit cards, PayPal, and, depending on the country and currency, wire transfers and local payment methods. Check out the complete list of payment methods by country.  

After selecting the chosen payment method:

  • Click Next.
  • Check the billing information.
  • Update it if necessary.
  • Click Next once more. 

Choose Pause ads or Keep ads running in Confirm Updates, then click Confirm. Click Done

It’s also possible to save multiple payment methods, define a default payment method, and use different processors depending on the ad campaigns. 

Add a payment method or set up an account for prepaid funds. In that case, a manual payment method will be used, varying according to the country, and PayPal won’t be available.

Facebook Business Account - Add payment information

Make it happen today!

Don’t stop there – create a Facebook Ad

You’ve made it this far. Now it’s time to create your first Facebook ad. 

You can start an Ad campaign from more than one place:

  • There are several links to do it directly from the Facebook business page – use one of the options on the menu – Ad centerCreate ads, or Create automated ads – or click the button Promote, located at the upper right side of the page. In any case, after that, click Create new ad or Get started with automated ads.
Facebook Business Account - Create ads
  • Use the Ads Manager, a dedicated tool for creating, automatizing, managing, and monitoring ad campaigns. Access it from the Store page by clicking More Tools, then Ads Manager
  • Facebook often offers to transform a post into an ad, with suggestions on formatting and goals.

Expert’s tip

“From eCommerce data we see quite often – video works better for branding, but images drive the better cost per action (CPA). If your offer is simple and straightforward – no need to overcomplicate it by creating a video when everything can be said in a few words.

Video works better for more expensive brands and products, where the customer pays for something more than the utility of the product. In these cases, it’s important to tell a story.”

Māris Antons, Digital strategist | Ground Floor Digital

Team up with this expert

How to create a Facebook business account: 4 Easy steps 1
The right Ad

Facebook offers a variety of ads: Image, video, carousel, poll, collection, slideshow, augmented reality, instant experience, messenger, dynamic, lead, or stories. Detailing every single one of them is beyond the scope of this article, but you can take a deep dive into them with our ultimate guide to Facebook ads.

These are the general steps to create Facebook ads:

  1. Once you open the Ads Manager, click on the + Create button in the left corner. 
Facebook Business Account - Ads manager
  1. In the following screen, define the campaign objectives – to increase brand awareness, bring traffic, create engagement, collect more leads, promote an app, or get conversions and increase sales.
Facebook Business Account - Campaign objectives
  1. Format the ads – choose a predetermined setup according to the ad’s goals or create an ad from scratch.
  2. Fill in the campaign’s basic information – name the ad campaign, choose a category, and fill in other details accordingly with the goals. Define a comprehensive system to name your ad campaigns, especially if you create many. Preferably, make some listing system within spreadsheets for keeping track.
    At this point, it’s also possible to opt for creating an A/B test.
  3. Define the Ad spend & Schedule, Target audience, and Ad placement – define when the ad campaign starts and ends and the budget. Customize demographics, location, language, and interests – that include or exclude certain groups.
    Finally, specify where the ads will be displayed. It’s possible to advertise within Facebook Messenger and on Facebook Searches, Feed, Stories, Reels, or Streams. It’s also possible to specify where the conversion should occur – from a website to phone calls.
  4. Add engaging Content, Review, and Publish – insert text and media, define macros like URLs and CTA buttons, review everything and click Publish. You may also create a template from the ad and reutilize it for similar products or services.
    Facebook will review the ad and publish it, usually within 24 hours. Make sure to follow Facebook policies to avoid blocking.
  5. Monitor and analyze – observe the columns PerformanceBreakdown, and Reports to get insights on the performance and reach of the ads. Repeat or extend what’s working, and change what needs to be improved.

Watch our video on getting started with Facebook ads for additional insights:

FAQ

  1. Create a Facebook personal account.
  2. Go to the Pages section on the left side.
  3. Fill in the business name, category, and bio/about, then click Create Page.
  4. Add location, contact, and work hours.
  5. Upload a cover and profile photo, and add an Action button.
  6. Invite friends to like the Facebook Page.

(To create a Facebook Business Manager account, you first need to have a personal Facebook account and a Facebook Business Page).

  1. Click on Meta Business Suite, then choose Create a Business Account on the left-hand side.
  2. Add the business account owner’s name, last name, and email address. Access the email inbox and confirm the address.
  3. Connect other Meta assets with the business account.
  4. Add and manage employees and admins.
  5. Click Confirm.
  6. Set up payment methods.
  1. Click on Promote or Create Ads on the Facebook Business Page, the Ads Manager, or the Ad Centre.
  2. Set the ad objectives – awarenesstrafficengagementleadsapp promotion, or conversion.
  3. Format the ad according to a template or start from scratch.
  4. Name the campaign.
  5. Set the ad spend and schedule.
  6. Set the target audience and ad placement.
  7. Insert valuable content such as text and media.
  8. Publish.

Check our ultimate guide on how to run Facebook ads for more details of the process.

To summarize

You’ve been acquainted with all the necessary steps to create a Facebook business account and start advertising on the world’s largest social network. 

Now, make your business account, add a visually appealing cover photo, invite friends, start an ad campaign and advertise your POD store.

Create a print-on-demand store with Printify and advertise it on Facebook!

The post How to create a Facebook business account: 4 Easy steps appeared first on Printify.

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How to run Facebook ads: A complete guide https://printify.com/blog/facebook-ads/ Thu, 09 Jun 2022 07:58:46 +0000 https://printify.com/?p=110313 Learn everything there is to know about Facebook ads and how to set up an ad campaign leading your business to success.

The post How to run Facebook ads: A complete guide appeared first on Printify.

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Create what’s trending. Sell what’s hot

Want to run an ad campaign on Facebook but don’t know how? We’ve got you covered. We’ll guide you through the process from ad types, costs, setup, and more.

Creating Facebook ads is one of the best ways to get in touch with your audience, as it’s one of the biggest social media platforms worldwide. With the right Facebook advertising strategy, you can stretch your audience network and boost your sales to ultimate success.

So take our virtual hand and let us walk you through the process of running your own Facebook ad campaign. From setup to success in a few steps. Ready? Let’s get started.

What types of Facebook ads are there?

First, to develop the right marketing strategy for your custom audience, you need to know what types of ads are possible on Facebook. Learn them all and make an informed decision for your online store and marketing goals.

Image ads

Image ads are the simplest way of trying your hand at paid advertising. Send traffic to your online store using high-quality visuals with an enticing message. Use existing images from your Facebook page, stock photos, or create an image ad from scratch to tell your business story.

These simple ads are best for:

  • Making a quick ad. 
  • Sending people to your website. 
  • Boosting specific products.

Video ads

Facebook video ads are the next best thing. Draw attention with sound and motion by presenting unique product details and features in your Facebook ad campaigns. Upload a video or create one with Facebook’s Ad Manager and reach your ad objective with videos.

Keep in mind that video ads don’t need to be filmed videos. They can be GIFs or other types of animation that show your product most creatively.

Carousel ads

A carousel ad allows merchants to showcase products in 2-10 images or videos. Highlight one product in a large panorama picture, post a product from different angles or advertise a set of products to attract attention.

Every photo or video in Facebook carousel ads can have its own link, headline, CTA, and description. Use carousel ads to:

  • Tell a story. 
  • Send buyers to multiple landing pages.
  • Highlight all the best features of a product.

Poll ads

Boost your Facebook advertising game with poll ads. Use Facebook Ads Manager and create an interactive ad, asking customers a question with two possible answers to choose from. 

Polls work on specific mobile devices when people browse Facebook on the go, while the same ad will still show on other devices without the poll option. The mobile-only poll ads are helpful for many reasons. 

  • Interact with your audience. 
  • Survey your customers. 
  • Raise brand awareness. 

View your poll results and number of participants on the Facebook Ads Manager and reach campaign objectives with additional data and informed decisions.

Collection ads

Collection ads are another mobile-only ad set helping customers browse and purchase products without leaving the Facebook page. A collection ad consists of a cover photo or video with various product options shown underneath.

Collection ads are perfect for:

  • Converting demand into profits. Once customers are interested in your product, encourage them to purchase.
  • Fun browsing experience. Tapping on your ad will provide product listings and additional information.
  • Driving product discovery. Attract attention with a click-worthy cover image and product selection.

Slideshow ads

Slideshow ads are a way to create video-type content without the video budget. Slideshow ads are like PowerPoint-type ads using sound, text, and motion to tell your story.

This ad set is cheap, simple, and easy to make, consisting of still photos, video clips, or text. A slideshow uses less data than an actual video, loading way faster, even for those with slow internet connection.

Augmented reality ads

Use augmented reality effects on your ads to let your potential customers interact with your products. These effects include animation and filters, allowing people to experience your product before purchasing it.

Allow buyers to try on your t-shirts, hats, or sunglasses without leaving the room. Include a CTA (call to action) and encourage customers to buy the product or visit your store page to learn more about it. 

Running Facebook ads with augmented reality features is a great way to boost your brand awareness and attract customers with fun engagement. They can take pictures or videos with these effects and share them across social media.

Instant experience ads

Instant experience ads open a full-screen interaction for everyone who taps on your ad on their mobile devices. Promote catalog sales, tagged products, and other buttons that send customers to various pages.

Instant experience comes in handy for:

  • Letting your brand shine. Use templates and create custom instant experiences with creative elements, texts, links, and buttons.
  • Highlighting products. Link your product catalog and allow shoppers to browse features and offers immediately.
  • Capture buyer attention. These ads load immediately into a full-screen experience and attract attention in an interesting way.

Messenger ads

Messenger ads are a great way to distribute your promotions to the 1.3 billion potential customers who use the app every month. Gain results on your objectives by taking advantage of Messenger’s global reach.

Messenger ads are displayed in the Chats tab. An occasional ad will appear among conversations and entice potential customers to check out your products and offers. 

The CTA button will guide them in the direction you choose in the creation process – from a landing page to a conversation with someone on your website.

Dynamic ads

Run ads to target customers already interested in your products. These are the best Facebook ads for someone who added your items to their shopping cart but never finished the purchase. Dynamic ads will promote the product in question in their feed and encourage them to complete the purchase.

Dynamic ads use machine learning to scale people based on their actions, intent, and interests and automatically provide promotions for relevant products from your catalog. Instead of manually creating ad sets for all your products, list them in a catalog and drive sales with automated recommendations.

Lead ads

Lead ads are pop-up forms you encourage people to fill out. This ad is mobile-only, designed to make the typing process as easy as possible when providing you with valuable data and information.

Lead ads are great for:

  • Collecting subscriber data for newsletters.
  • Encouraging brochure downloads.
  • Signing people up for trials.
  • Collecting behaviors and interests.
  • Allowing people to ask for more information about your business and product.

Stories ads

Facebook Stories ads are the perfect way to display your products and brand in a vertical video format that captures the attention and provides customers with a mobile-only experience. 

Use Ads Manager or the Meta Business Suite app to create fully engaging, creative, and fast-working ads via Stories. Stories are short and display the main features in one place, allowing customers to quickly decide whether your business and product are for them.

Setting up a Facebook ads campaign

Now that you’ve learned every Facebook ad type, it’s time to learn how to set up an ad campaign in three simple steps. Let us guide you through the process of Facebook advertising and lead your business to success with the right social media strategy.

A screenshot of the Ad Accounts page in Meta ads. The account name is blurred out.

1. Create a Facebook Page, Business Account, and Ad Account

To post your first ad on Facebook and boost your business online, you first need to have a Facebook page. Let’s take a look at a short guide on setting up all the necessary pages and accounts to start your journey in Facebook advertising.

Create a Facebook page

In case you don’t have a Facebook account, head over to Facebook login, click Create Account, and you’ll have a profile in no time. Once an account is set up, it’s time to create a page for your business.

On the left side of your homepage, navigate to Pages. Click on Create New Page and fill in the necessary information: page name, category, and description. Click Save and start celebrating – your Facebook page is good to go.

Add profile and cover photos, personalize your page, and list products, catalog sales, and other Facebook offers. Share a blog post on the latest products or trends and product promotions, and get ready for your first Facebook ad.

Set Up a Business Account

Facebook business manager is a behind-the-scenes tool that helps you manage your pages, ad accounts, and business in one place without others intervening. 

Once you’ve created your page, locate the Meta Business Suite on the top left side. Click on your page profile’s drop-down menu and choose Create a Business Account

Add a business account name, first name, surname, business email address, connect your Facebook business page, create a list of admins or keep it to yourself, click Confirm, and your business account is ready.

Create an ad account

Navigate to Settings on the bottom left side of your Business Account page. Select More Business Settings and find Ad Accounts under the Accounts section when a menu opens. Click on the Add drop-down menu and choose to Create a New Ad account

Type in your ad account name, choose a currency for your payments, link it to your Business Account, and click Create. Choose a person responsible for the ad account – make yourself the admin or (if added) pick a person from your business account.

Under Full Control, click the Manage Ad Account button to give yourself or the chosen person full access to account control. Click Assign, and your ad account is done. Add a payment method immediately or later. 

For a more detailed and visual approach, take a look at our webinar on getting started with Facebook ads.

A screenshot of the Campaigns page in Meta ads with multiple campaign names blurred out.

2. Navigate to the Facebook ads manager (Meta Ads)

Ads Manager is one of the most useful and powerful tools in Facebook advertising. It helps you in the processes of creating, editing, managing, and tracking your campaigns.

How to find it? On the left side of your store page, head over to More Tools and choose the Ads Manager. Once it’s open, you’ll have a complete overview of your ad campaigns, ad sets, and single ads. 

If you want to create, manage, or track your ad campaigns while out and about, choose the Ads Manager App and deal with the processes directly from your Android or Apple phone. 

Facebook Ads Manager will be your go-to tool and best companion, from your first Facebook ad to fully designed sets and campaigns. Master this tool and strive for brand greatness with Facebook ads.

How to run Facebook ads: A complete guide 2

3. Create your first Facebook ad campaign

Now that you’ve learned where and how to find and create the necessary tools and pages, it’s time to create your first Facebook ad campaign. From basics to success in a couple of steps. 

Click on Create Ad, and let’s get started. 

Choose an objective focusing the ads on your goals. Objectives help you answer the outcome you want from the ad. From sales and traffic to downloads and brand awareness. Pick ad objectives and focus your ads on your goal.

  • Awareness. If you choose brand awareness or reach as your objective, the ads will be personalized for impressions. Every time a Facebook user sees your ad, you will be charged for it. 

    Larger brands and companies usually choose awareness-focused ads to always be “in your face”. Brands like Coca-Cola or Dove don’t even have a specific online store, but they advertise their products and brand to raise awareness, not to generate sales.

  • Consideration. These ads are optimized for a specific action. To generate comments on your posts, boost traffic, clicks on links, video views, app installs, messages, fill out forms, and more.

    This is one of the most commonly used objectives, as it gets people interested in your business. This objective leads people to ask for more information, subscribe, and engage with your page and content.

  • Conversion. These objectives are likely to get people to act within your Facebook ad. Conversion ads are designed to nudge people into buying or using your products and services. Pay for conversion ads only when a conversion happens.

    Conversions may happen in the form of increased engagement on your store page, registrations, leads, store visits and sales, increased traffic, catalog sales, and more.

How to run Facebook ads: A complete guide 3

4. Name your campaign

After choosing the best objective for your business, you’ll have to name the campaign. While this name will not show up in the ads themselves, choose something relatable and recognizable to those working on your ads.

5. Set a budget, arget audience, and ad placement

Once the overall campaign information is set, head over to the top left sidebar and navigate to New [objective] ad set. Ad set is the place for defining the target audience, ad placement, budget, and scheduling.

How to run Facebook ads: A complete guide 4

Ad spend & schedule. Set a daily or lifetime budget for your ads and the starting and end date and time of the campaign. Ad scheduling is a perfect option if you know your customers well. Schedule them for a specific time of day to reach the right audience.

How to run Facebook ads: A complete guide 5

Target audience. Target the right audience by choosing a specific location, age range, gender, and other useful criteria for your brand and product. Including or excluding places, set languages, and customize the audience for your business.

How to run Facebook ads: A complete guide 6

Ad placement. Choose where to run your Facebook ads. From automated recommended placement settings to manual selection. You choose what’s best for your business. Place your ads on Facebook, Messenger, feeds, stories, in-stream, reels, articles, searches, messages, and more.

How to run Facebook ads: A complete guide 7

6. Design your ads

Now it’s time to get creative. Head over to the New [objective] ad section on the top left menu and create your first Facebook ad.

  • Select a format. Pick the desired format for your Facebook ad from the options mentioned above. From a single picture or video to a carousel or a collection. Double-check the ad specs for each format and choose the best one for your objectives.
  • Add media. Upload the images or videos you want to advertise and make sure the ratio and Facebook ad specs comply with the requirements. Add, crop, or optimize the media to perfection.
  • Add text. Set a primary text, click-worthy headline, and description to tell your audience exactly what the ad, product, or business is all about. Be catchy, creative, and intriguing.
  • Add a destination. If someone clicks on your ad, where will they end up? Add a website URL, link to a Facebook event, or even a phone call.
  • Add CTA. CTA (call to action) is the button your customers click on that leads them to your website or target destination. From Learn More or Contact Us to Apply Now, Subscribe, and more. 
  • Place your order. Click Publish and wait. Once your campaign is submitted, Facebook needs time to review it. Your Facebook ad campaign needs to comply with its advertising policies. Most ads are reviewed and published within 24 hours.

If you want a more detailed and visual guide on setting up your first Facebook ad, take a look at our webinar on how to create your first Facebook ads campaign. From ad sets, campaign settings, Facebook Pixel, and more.

How much do Facebook ads cost?

The good news is that you let Facebook know how much you want to spend on Facebook ads. You set the cap for advertising from a daily limit to a lifetime budget (amount you’re willing to spend for the entire campaign).

Facebook will charge you based on two important metrics:

  • Cost per click (CPC). The average CPC on Facebook is $0.93.
  • Cost per 1000 impressions (CPM). The average CPM on Facebook is $12.58.

However, those are just the average costs. When it comes to Facebook ad pricing, how your budget is distributed and how much each ad costs depends on many factors.

  • Season. During holidays and seasonal events, every brand and business will be competing for ad space on Facebook. Keep in mind that advertising will be more expensive during Christmas, Black Friday, Halloween, and other relevant times of the year.
  • Audience. The target audience will significantly shift the final costs of your Facebook ads. Depending on how many people fall into your categories, targeting specific age groups, genders, or regions will impact the costs.
  • Ad quality. Facebook performs ad relevance diagnostics to determine the quality of your ad. Optimize ads to get high relevance and engagement scores and get lower costs for your Facebook ads.
  • Ad placement. Facebook ads can appear on Facebook Feed, Messenger, Stories, in-stream, Instagram, and other places. Where you choose to promote your products can also impact the final price, by raising and lowering them.
  • Ad bid. From the automated lowest cost bid to the targeted bidding strategy, you need to pick the best one for your business. Choosing the right bidding strategy can raise or lower your ad costs.
  • Ad budget. The budget you set for your campaign will affect your Facebook ads’ costs, performance, and overall impact. If you set a $1 bid per click, with the average bid being $0.93, your bid won’t be competitive and won’t drive impressions or clicks.
  • Industry. Keep in mind that industries with many players will add up to bigger ad costs than those that are less popular or in-demand. For example, real-estate ads might cost less than finance ads due to low competition.
  • Ad objective. If your objectives are conversions, purchases, and other valuable goals that lead to immediate value for the company, chances are the costs will be higher than simple impressions or traffic.

FAQs

The average cost per click is $0.93, while the cost per 1000 impressions is $12.58. However, the real cost differs for each merchant and depends on your audience, season, ad quality, industry, and more.

Start with creating a Facebook page. Then make a Facebook Business account and an Ad account. From there on, click on Create Ad and fill in all the necessary information about it. From the budget to visuals and more.

To create an ad, do the following:

  • Choose a campaign objective
  • Name your campaign
  • Set a budget, target audience, and ad placement
  • Select a format
  • Add media and text
  • Add destination
  • Add CTA

Facebook paid ads work like this – you choose your target audience, and Facebook shows them your ads. You design your ad, set the audience, and choose the ad type, schedule, and budget. And Facebook shows people your masterpiece.

Once your Facebook page, Business account, and Ad account are created, design your Facebook ad. Add media, texts, descriptions, CTA, and more. Once your order is placed, Facebook will review your ad in 24 hours. After that, your ad will reach your audience.

Conclusion

By now, you know all the tips and tricks in managing a Facebook ad campaign. Facebook ads work, and you can reach your campaign objective with the right strategy and creativity. And we’re here to help.

Printify is a leading POD company that helps merchants fulfill their dropshipping potential, reach goals and make informed decisions. Use this article as your guide to Facebook ads and strive for success with Printify.

Make it happen today!

The post How to run Facebook ads: A complete guide appeared first on Printify.

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How I bought my dream car using Printify and Facebook Ads https://printify.com/blog/how-i-bought-my-dream-car-using-printify-and-facebook-ads/ https://printify.com/blog/how-i-bought-my-dream-car-using-printify-and-facebook-ads/#comments Tue, 16 Feb 2021 13:37:53 +0000 https://printify.com/?p=41059 Henry runs 200+ Facebook Ads a day and has made over a million dollars in sales. We sat down with him for tips to make Facebook Ads work for your business.

The post How I bought my dream car using Printify and Facebook Ads appeared first on Printify.

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Turn your dreams into success

Many of us start an online print on demand or dropshipping business because it is a great way to make passive income. The appeal of working from home is more evident today as we all have had to spend a lot more of our lives indoors. Such was the pursuit of a now very successful online business owner, Henry who has found huge success using Facebook Ads.

Henry was born in Nigeria and currently resides in Minnesota in the USA. Soon after he graduated from business school, he realized that he had a strong entrepreneurial spirit and did not want to confine himself to the corporate world’s constraints. That is when he decided to take up a barbering course and become a licensed barber.

“Business school was teaching me how to be an employee, not how to file an LLC, pay taxes, or invest. I wanted to break out of the old rat race and become an entrepreneur.”

He also started a dropshipping business alongside setting up his barbershop, which currently stands at 10 employees. He later switched to print on demand, where he is now running two successful merchandising companies. Henry just bought his dream car, a Tesla, with the help of his print on demand business. He sat down to give us the tips of using Facebook ads, beating its many challenges, and building a successful print-on-demand business.

How to start a successful online business

How I bought my dream car using Printify and Facebook Ads 8

What made you start a print on demand business?

One of my friends was doing well with drop shipping, so I started learning it from him. But I was failing, not to mention the quality of the stuff I was selling was abysmal. It would also take three weeks to get anything shipped. So when the 2020 lockdown happened, I made the switch to print on demand from dropshipping because you’re not selling some knick-knack products. You’re selling your designs on good products, which allows you to be creative. Customers can also get a product in 3-5 business days.

“I made the switch to print on demand from drop shipping because you’re not selling some knick-knack products. You’re selling your designs on good products.”

How did you find and join Printify?

When I decided to start a print on demand, I followed Facebook groups that discussed print on demand. One of the groups was Print on Demand Ninjas, and the moderator recommended Printify. I also liked the price point.

“Printify is more affordable than other platforms and has an extensive range of products and print providers.”

How did you find your niche?

My niche is empowering yet fun messages within the black community. I wanted my niche to be something that I’m already exposed to and already familiar with. As a 28-year-old black man living in America, it is much easier for me to sell to young black people than to sell to 40-year-old suburban moms because I’m not familiar and can’t relate to them. It is always advisable to find a niche that you know very well. It will help you design and market your products.

“Find a niche that you are familiar with, and it will help you design and market your products.”

How I bought my dream car using Printify and Facebook Ads 9

What helped you become a successful seller?

My biggest assets were my past failures with dropshipping. Even though it was my first go at print on demand, it wasn’t my first attempt with the concept. I took the lessons I had learned from dropshipping and applied them to print on demand. I already had experience with Facebook ads, how to build a Shopify store and the general concept of an online business. I took advantage of the right trend at the time, and it factored in for me to strike gold.

“My first ever print on demand t-shirt did $70,000 in sales the first month!”

What advice would you give to a first-time seller?

Even if you have not tried drop shipping or a similar concept, don’t be afraid to fail. Get started and learn along the way. Right now is also the best time to start because everybody is at home. Online shopping is helping online businesses grow very fast. It was one of the reasons for my explosive sales.

“Don’t be afraid to fail.”

How to grow your business using Facebook Ads

How I bought my dream car using Printify and Facebook Ads 10

As a first-time seller, one of the best ways to advertise online is through Facebook Ads. The ads appear on all Facebook-owned properties, such as Facebook and Instagram. While using Facebook Ads can help grow your business, you must follow their strict Facebook Ads policies and guidelines. Failure to do so may lead to account suspension or banning. However, even when followed, a nuanced ad may suddenly get you a warning or even suspension. Henry has had extensive experience using Facebook Ads. He credits its use for his business as one reason he could buy his dream car, a Tesla. He tells us of his experience and gives us the do’s and don’t of Facebook Ads.

What was your experience with Facebook Ads?

My experience with Facebook ads, which other users can confirm, is that while it is a great platform to grow your business, it is also very unpredictable and inconsistent, which can sometimes feel like a game of Russian roulette. I have had designs that I thought would sell very well, but they flopped, and other winners that I didn’t see coming. This is the nature of a trend-based brand. The second major issue is that their policies can be very broad, leading to your ads being flagged without a definitive reason. When I had my first such experience, I quickly got on the phone with a Facebook marketing expert who told me to try certain things, and it still didn’t work. There is no blueprint, experience is the best teacher when using Facebook Ads.

How should one get started with Facebook Ads?

Start by going through the Facebook advertising guidelines to get familiar with what’s acceptable, restricted, or prohibited. A few examples are no cuss words, no nudity, nothing political. Familiarise yourself with these things, and know exactly how Facebook works. 

Tread lightly. When starting, be careful not to overspend on Facebook Ads. Set a modest budget at the beginning while you learn your audience and build your brand. Start with about $10 a day – less likely to end up with thousands of dollars at the end of the month. Start with a small budget and then scale up, and soon enough, you will be confident enough to run 200 ads at once.

How I bought my dream car using Printify and Facebook Ads 11

What is the trick to a bestselling t-shirt?

When deciding on the message to put on a t-shirt, don’t choose a message that is too general. For example, “respect isn’t given, it’s earned” is an okay message, and many would agree that it is true, but it is very general and doesn’t speak to anyone in particular. This means if this type of message pops up on a newsfeed, even if it is a very valid quote, it is missing what I call the “impulsive purchase factor.” It is not a message that will make me pull out my wallet and buy it, and I’ll probably think I can find it in a different store. The statement does not prompt me to buy the t-shirt on the spot.

“With Facebook Ads, ‘Impulsive purchase factor’ is the name of the game.”

Whatever you’re selling has to be unique enough and have such a cool factor that they immediately want to buy it when people see it. A very particular message also makes it easier to target a specific niche of people. Offer something that you can’t buy in a store.

 Facebook ads are also costly, meaning you want people to buy your t-shirt the first time they see your ad. Otherwise, you will spend way too much money and not make any profit.

What should one do if they have issues with Facebook Ads?

Before you place any Facebook ads, counter-check that you have not violated any of their policies or guidelines. It is easy to cite the easy ones like nudity, language, or propaganda but check for prohibited or regulated items. If you still face any issue, request a review with the Facebook internal team. Unfortunately, you then have to wait for a response, which may take longer than you want but know that you are not alone.  

Try another alternative to Facebook Ads. I use email marketing, which does well. I make about 15 to 20% of my sales from email marketing. So whenever I have a Facebook review pending, I focus on email marketing. I also plan on learning Google ads. You won’t get the huge sales from Google ads as you do with Facebook because it’s a social media platform, but it will be more consistent over time.

Growing your Print on Demand business with Printify

How has Printify shaped your business?

Printify has allowed me to have a more hands-off approach to my business and has made production and fulfillment more manageable and affordable. Instead of buying a t-shirt, a t-shirt printer, printing it and shipping it, I can focus on growing my business while Printify handles those processes. Marketing on Facebook ads takes most of my time, and that’s about an hour or two to a day.

 “I wanted this to be passive income, and with Printify, I got it.”

Yes, there is a lot of work when running a print on demand business; you have to build your store, download all the store apps, design and publish. But once you’re done, you’re in a sort of cruise control. It’s pretty mind-boggling, I’ve made over a million dollars in sales in nine months, and I haven’t printed a single t-shirt or hoodie myself.

 “I’ve made over a million dollars in sales in nine months.”

What is your favorite t-shirt in the Printify catalog?

How I bought my dream car using Printify and Facebook Ads 12
Bella Canvas 3001

The Bella Canvas 3001 is easily the best t-shirt to get started. It is good quality, a large variety of colors and sizes and people don’t associate it as a “cheap” brand. It is also made in the US. Even though it is not the cheapest t-shirt in the catalog, it gives you the perfect balance between a fair price point and a high-quality t-shirt.

What do you like the most about Printify?

The user interface is incredibly intuitive and comfortable, which makes it simple to navigate. This is what I loved the most about Printify when I first started using it. I didn’t need to watch any YouTube videos or do any research to figure out how to use Printify tools.

The second thing that stands out for me about Printify is that it has the most competitive pricing than other print-on-demand platforms. It allows me to price my products very competitively, which is excellent for a print on demand business. 

Thirdly, I like Printify’s customer service, especially the chat option. When you’re working and run into an issue, you can quickly speak to somebody through the chatbox. It makes you feel like the person is right there instead of email, which can feel less personal.

What is the most valuable lesson you’ve learned so far?

The most valuable lesson that I’ve learned about print on demand is that the internet is the future. Leaving your home to go to work is cool, but there is power in making money on the internet, and there is a lot to learn from it.

Make it happen today!

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How to promote a t-shirt brand with social media advertising https://printify.com/blog/how-to-promote-a-t-shirt-brand-with-social-media-advertising/ https://printify.com/blog/how-to-promote-a-t-shirt-brand-with-social-media-advertising/#comments Mon, 10 Aug 2020 15:15:50 +0000 https://printify.com/?p=29299 In this blog post, we’re exploring tips on matching the right visuals and text to promote your t-shirt brand on social media. Let’s dig in!

The post How to promote a t-shirt brand with social media advertising appeared first on Printify.

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Make your own shirt today

Just like in an actual store we check out particular clothes because we like what we see, the same happens in an online store. What it means to you as a custom t-shirt seller is that you have to be extra attentive when choosing photos for your clothing. Especially when it comes to ads. 

In this blog post, we’re exploring tips on matching the right visuals and text to promote your t-shirt brand on social media. Let’s dig in!

Get the visuals to work with: arrange a photo shoot of your t-shirt brand

How to promote a t-shirt brand with social media advertising 13

First things first. To create great ads on social media, you need to have great photos. If you’re selling your merchandise, this means you’ll need to organize a photo shoot. While it may take a little bit of your time, it’s not as difficult as it may sound. Here are some tips for getting perfect photos for your clothing brand.

Prepare your clothes

You need to prepare the items you want to be selling before the photo shoot. Now, this may seem pretty straightforward, but some merchants tend to overlook it. 

Who likes ironing, right? Especially when you can edit the photos with Photoshop or other tools. But here’s the risk. For one, if you’re not a Photoshop master, editing out a stain or a wrinkle from a t-shirt might take longer than actually washing your t-shirt or ironing it. Plus, too much photo editing, if not done right, will make your product look even worse.

Make sure your t-shirts are spotlessly clean, have no wrinkles, or creases for the best look. 

Arrange your photo shoot set

How to promote a t-shirt brand with social media advertising 14

You don’t need to go to a professional studio to get the photos right. With just a couple of things, you can arrange the photo shoot at home or anywhere you wish. Here’s what you’ll need:

  • Camera. If you don’t have one, a smartphone with a good camera will do, too.
  • Tripod. Whether you’re using a professional camera or a phone, a tripod is a must-have for stability.
  • Natural light. This one is easy, too. If you have a window, you have natural light – it will help to ‘shape’ your products better. But if you have or want to invest in artificial lighting gear, that will help you lots when there’s not enough natural light coming from your window, or when it changes.
  • Model. Don’t photograph your t-shirts on a hanger – people need to see how your clothing looks on an actual human. But if you can’t get anyone to pose for your photos, get a mannequin – it works, too.
Tip

You can use Placeit or Printify’s Product Creator (formerly known as Mockup Generator) as an alternative.

Add the final touches with photoshop

How to promote a t-shirt brand with social media advertising 15

There still are some final fixes, such as adjusting the colors. Like red, some of them might need to be edited a little since it’s more challenging to get it right during the photo shoot.You may also want to play with white balance, contrast, or add some branding like logos to your photos for consistency. 

Photo ideas for apparel ads

How to promote a t-shirt brand with social media advertising 16

Now that we got the overall idea of a clothing photo shoot covered, here are some additional ideas on how to best showcase your brand. 

Use emotions. Shoot your models in action. For instance, you could have a couple wearing your t-shirts while acting cute or funny. Your photos will look more relatable, and the positive emotions will extend to your products, too.  

Be dynamic. Get your models to pose in different positions – standing, jumping, sitting. This will help you to showcase your products from various angles.

Try different scenarios. Depending on what you want to say with your brand, you could show your clothing in many different situations. For example, you could have your photo shoot in a park, in a coffee shop, at home… You can recreate a working environment or a brunch with friends. You can be more down-to-earth or go for a more fancy look. By trying different ideas outside your home studio, you will have more natural-looking photos and will be able to appeal to wider audiences.

Adjust your photos for social media advertising. Once you have your photos done, it’s time to adapt them for multiple uses. In this post, we’re focusing on photos for ads on social media, so here are some pointers on requirements to follow.

Image requirements for Facebook ads

There are many different ad placements on Facebook – starting from your usual news feed ad to an ad messenger. If you want to know which type of Facebook ad fits you best, look at this Facebook ads guide for beginners. But for now, let’s look purely at the image requirements for some of the most familiar types of Facebook ads.

Facebook feed images

Used for ads that appear in your Facebook feed.

How to promote a t-shirt brand with social media advertising 17
Image source: taktical.co
  • File type: jpg or png
  • Animated GIFS need to be uploaded as a video ad
  • Image ratio: 1.91:1 to 4:5 (1.91:1 to 1:1 with link)
  • Use the highest resolution image available
  • Have no more than 20% text on the image
Tip

Read more here to make sure your image and text ratio is good to go.

Facebook stories images

Used for ads that appear between user stories.

  • Image ratio: 1.91 to 9:16
  • Use the highest resolution image available
  • Leave about 14% (250px) of the top and bottom of the image with no text or logos (otherwise, you’re risking covering important information)

Facebook right column images

Used for ads that usually appear in the right-hand column of Facebook pages when browsing on desktop.

How to promote a t-shirt brand with social media advertising 18
Image source: taktical.co
  • File type: jpg or png
  • Animated GIFS need to be uploaded as a video ad
  • Image ratio: 1.91:1 to 1:1
  • Text is not recommended on images because these type of ads are quite small

Images that consist of more than 20% text may experience reduced delivery.

Image requirements for Instagram ads

When launching ads on Facebook, you can also choose placements on Instagram, such as feed and stories. Below are the main requirements for images.

Instagram feed images

Used for ads that appear in your Instagram feed.

  • File type: jpg or png
  • Animated GIFS need to be uploaded as a video ad
  • Use the highest resolution image available
  • Recommended aspect ratio: 1.9:1 (landscape), 1:1 (square), or 4:5 (vertical).

Instagram stories mages

Used for ads that appear between user stories.

  • File type: jpg or png
  • Image ratios: 9:16 and 16:9 to 4:5
  • Recommended resolution: 1080 x 1920px

Just like with Facebook ads, don’t forget not to overload Instagram ad images with text, too!

Add great copy to your ads

Read the tips below to find out what kind of text will make your potential customers to increase your Shopify store sales.

  1. Step into your client’s shoes. Don’t just talk about how great your brand is. Talk about how great the person reading your ad will feel in your t-shirt.
  2. Use numbers. Have a discount? Spell it out! Numbers and good offers attract attention.
  3. Be concise. Sometimes you may need to tell a longer story. However, as a general rule, the shorter your ad text, the better. People have a short attention span, especially when scrolling through their social media feeds. You need to get their attention with the first words and make them interested with a few lines. Leave the details for your product page.
  4. Test. Write a few different versions of copy and run several ads where everything is the same (image, targeting, placement) except the text. This way you’ll see what kind of copy works best for a particular audience.
  5. Use value propositions. How are your t-shirts different from your competitors? What makes them special, unique? Use this information in your copy. 
  6. Be consistent. Most people need to see your brand several times before they will have enough trust or interest to check you out. The more consistent your messaging is across different channels, the better for your brand recognition.

If you’re looking for an eCommerce marketplace instead of a dedicated platform – have a look at our guide on Etsy Advertising.

Go an extra mile to maximize your chances of selling

make money dropshipping on ebay

Below are some examples of great Facebook and Instagram ads to give you an idea of what works well. Even though some of the ads are not from the apparel industry, you can still learn a lot from them.

Pro tip

Look at well-performing brands from other industries and test their successful marketing ideas. Instead of copying your direct competitors, you’ll stand out from them! And to go even further, make sure to follow a marketing metrics guide to track your progress.

Be creative with visuals

This ad by MeUndies shows a great way to use carousel ads on Facebook. Instead of posting a series of different products in one campaign, they chose to divide one photo into several parts to create a catchy ad.

How to promote a t-shirt brand with social media advertising 19
Source: MeUndies

Appeal to aspirations

Who likes having too many meetings? Judging from the number of memes about it online, pretty much no one. Slack’s team cleverly used this fact to showcase how their product can solve this problem. What kind of outfit problems can your t-shirts solve? 

How to promote a t-shirt brand with social media advertising 20
Source: Slack

Get personal

Storytelling is still big in the marketing world. What kind of story can you tell with your brand? Maybe you could use your story about how you created your brand. Or maybe people who buy your t-shirts would like to tell their stories about how your t-shirts empower them? Either way, this kind of content can fuel your social media campaigns and even lead to greater content opportunities if you choose to start a blog and begin telling longer-form stories in the form of articles, case studies, or guides for your customers to learn from. The possibilities are huge here!

How to promote a t-shirt brand with social media advertising 21
Source: the dots uk

Final words

To sum it up, if you want to sell your t-shirts on social media, you need to take your photos seriously – apparel buyers are very visual. Combined with a great copy and some technical knowledge (you need to know how to crop your photos), you will be just fine! 

This article was made through a collaboration with sixads – an app that provides ad exchange and automation services for online stores.

Want to know more ways to attract buyers to your online store? Connect with sixads on FacebookTwitter, LinkedIn, or YouTube!

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