Creating an online store with Woo? Choosing the right theme is one of the most important steps. It affects your store’s design, speed, and functionality – and can even impact your sales.

Just starting out or ready for an upgrade? We’ve rounded up the best WooCommerce themes for 2025. From budget-friendly free options to feature-packed premium themes, we’ve got you covered.

10 Free WooCommerce themes

Starting with a free theme is a cost-effective way to launch your online store. Here are ten great free WooCommerce themes to consider:

15 Paid WooCommerce themes

Investing in a premium theme offers added features, dedicated support, detailed documentation, and authentic designs to advance your WordPress site. Here are 15 top-rated paid WooCommerce themes for 2025:

Start an online store with WooCommerce and Printify

Launching an online store has never been easier with Woo and Printify. Here’s how to get started:

• Sign up – Create accounts on Woo and Printify. The WooCommerce plugin powers your store, while Printify lets you design and sell custom products without handling inventory or shipping.
• Pick and design your products – Choose from our over 1,300 products, including apparel, accessories, and home decor. Use the Product Creator to customize them with your logos, artwork, or branding.
• Integrate with Woo – Connect Printify to your store using the Printify for WooCommerce plugin. Your products, variants, and pricing sync automatically, making setup seamless. Customize your store with one of the best Woo themes.
• Sell while Printify handles the rest – Focus on marketing and growing your business while our printing network manages production and shipping directly to your customers. No inventory, no hassle.

To summarize

The right WordPress theme enhances your store’s speed, design, and sales potential. Freemium themes like Astra work well for beginners, while paid options like Flatsome offer advanced features. 

Prioritize speed, mobile responsiveness, and WooCommerce compatibility to optimize performance. Once your theme is set, customize, integrate essential plugins, and start selling.

Make it your way!

Start selling

Your website is key to making that first sale in the eCommerce market. With the right approach, you can create a site that not only looks great but also drives revenue.

Whether you’re building an online store, a portfolio website, event pages, or a blog page, we’ve got you covered. In this article, we’ll show you how to design a website that grabs your audience’s attention and turns visitors into paying customers.

1. Start with planning

Before jumping into web design, start with a solid plan to lay the groundwork for your website’s success.

From identifying your goals to understanding your audience and competitors, these steps will guide your design process and help you create a fantastic website.

Consider the target audience

Identify your ideal site visitors. Knowing their preferences, interests, and behaviors will help you choose the right website elements.

For example:

• Younger audiences respond well to visually dynamic sites with social proof, like embedded social media feeds and testimonials. Use bold colors, engaging visuals, and interactive features like live chat to keep them interested.
• Professionals prefer clean, organized layouts with easy access to product or service information. Include concise headings, case studies, and an FAQ section for quick browsing.
• Older visitors appreciate simplicity. Use larger fonts, high-contrast colors, and a clear, straightforward layout with prominent calls-to-action.

Set goals and research competitors

Do you want to generate leads, boost sales, or build brand awareness? Identifying your goals is crucial when learning how to design a web page. Align website elements like CTAs, product pages, and content with your website’s purpose. 

Additionally, look at competitors to see what they’re doing right and where they fall short. Improve your own site visitors’ experience based on these findings and stand out by offering something different.

2. Choose a website platform

There are two main paths to begin the development process for designing your own website – using a website builder or opting for self-hosted web hosting. Both are great solutions but cater to different needs depending on your experience.

Website building platforms

Website builders are perfect for beginners. They simplify the design process with a drag-and-drop interface, pre-designed templates, and built-in features that make it easy to get started without coding knowledge. 

Let’s take a look at some of the most popular options:

• Shopify. Focused on eCommerce, it offers all the tools you need to start and grow an online store, from payment gateways to an extensive app marketplace. Monthly fees start at $39/month, with additional costs for third-party apps.

• Wix. Ideal for small businesses and beginners, this user-friendly platform has a comprehensive drag-and-drop editor for building professional websites quickly. Plans start from $36/month, and you may require additional apps to scale.

• Squarespace. Perfect for creatives with a digital portfolio and small businesses prioritizing design. Its templates are visually stunning but may lack more advanced eCommerce features. Squarespace eCommerce plans start from $36/month.
  
• BigCommerce. Designed for businesses ready to scale with tools for large catalogs and omnichannel selling. It has a steeper learning curve and can get pricey as you scale. Plans start from $39/month.

Self-hosted websites

Opt for a self-hosted site if you want complete control over the website’s design and functionality. We don’t recommend it for beginners as this approach requires some technical or coding knowledge.

Get a hosting plan, a content management system (CMS), and a domain name. You may also need to purchase plug-ins for advanced functionality.

Hosting costs around $3-10/month, starting at $2.49/month with Hostinger. Web hosts may offer customer support, but many self-hosted site owners turn to community forums for help.

• WooCommerce. A free open-source plug-in for the WordPress CMS boasting over 4,6 million online stores. The go-to platform for developers and blog websites, it gives you full development control and endless customization options but requires more technical expertise.
  
• PrestaShop. Free, open-source, and ideal for businesses with complex site requirements. However, it comes with a steep learning curve, and expenses can add up with hosting and add-ons. Its hosted plan costs €24/month for additional support.

3. Outline your website structure

This is one of the most crucial steps to building a website. A well-organized, easy-to-navigate, and professional-looking page will keep visitors engaged and create a seamless user experience. To avoid driving customers away with cluttered visual content, outline a clear website structure from the homepage to your About page.

Elements like a search bar and clear menu items will help visitors easily find what they need. That way, they can get to know your brand and take the desired action.

Homepage structure

Your homepage is the first opportunity to make a great impression. With 94% of first impressions being based on design, it’s crucial to present information clearly and with stunning visuals:

• Value proposition. Communicate what your business website offers right away. Let visitors know why your product stands out.
• Easy navigation. A simple, top-level navigation bar helps visitors move through your site with ease. Keep categories clear and concise to avoid overwhelming users.
• Call-to-action (CTA). Place an engaging CTA like Shop the Sale or Learn More above the fold (the area visible without scrolling) to prompt visitors to take action right away.

The rest of your homepage should flow logically, guiding visitors through additional details about your products or services as they scroll.

The general structure for other pages

Maintain a consistent, intuitive layout throughout each website page for a smooth user experience. Key components include:

• Organized content. Break down complex information into digestible sections with clear headers.
• Consistent navigation.  Keep your navigation the same across every page so users can easily browse the site.
• Logical flow. Lead visitors through your site with a clear path, from product pages to checkout. Consider adding breadcrumbs so visitors can always locate where they are on your site.

Show your branding

Incorporating your brand identity throughout your website enhances its visual elements and builds trust and recognition. Your brand identity should be present in the following design elements:

• Color scheme. Choose colors that reflect your brand’s personality and use them consistently across every page.
• Web typography. Select fonts that align with your brand’s style and make sure they are easy to read.
• Logo placement. Place your logo prominently at the top of each page to reinforce brand recognition.

Brand identity is more than just looks – it’s how users connect with your business. When you integrate your branding into website elements, you create a memorable, unified experience for visitors.

4. Add website content

It’s time to bring your website to life with exciting, unique and branded content that keeps visitors engaged. From must-have pages to SEO, we break down how to create a seamless website experience.

Must-have web pages

Every great website shares a few essentials, and it all starts with the right pages. These must-haves will guide visitors smoothly through your site while keeping them eager to explore more.

1. Home

Your homepage should grab attention immediately with a bold header, eye-catching images, and a clear CTA. Introduce your business and products with visually appealing sections and informative copy to encourage exploration.

2. Products

Showcase what you offer by describing each product or service clearly, emphasizing its benefits. Clearly list prices or provide an easy way for visitors to request a quote. If you run an eCommerce store, include a search function to help users quickly find what they need.

3. About 

The About page gives visitors insight into your brand. Keep the content customer-focused while sharing your mission and values. Describe how your products benefit the audience and differentiate yourself from competitors.

4. Contact

Make it easy for visitors to reach out. Include multiple contact details, such as a business email address or phone number. A contact form is excellent for visitors to get in touch directly from the website.

5. Privacy Policy

If your website collects personal data like names, email addresses, or payment information, you are legally required to have a privacy policy. Use clear, easy-to-understand language to explain how you collect, store, and use customer data.

6. Terms and Conditions

This is a good way to protect your business from disputes. It sets ground rules for how visitors interact with your website and can help prevent legal issues related to your services, like refunds or cancellations.

Keep search engine optimization in mind

SEO makes your website visible to search engines like Google and helps your site rank higher when people search for terms related to your business.

It involves strategically using keywords in your website’s content, creating high-quality pages, and making your website user-friendly.

Good SEO practices include making sure your site:

• Loads quickly
• Works well on mobile devices
• Is easy to navigate

These factors not only improve the user experience but also influence your site’s visibility on search engines. With the right SEO strategy, you’ll attract more targeted visitors and increase your chances of converting them into customers.

5. Ensure responsive web design

A responsive website automatically adjusts to fit any screen size, whether a phone, tablet, or desktop. With over 50% of global website traffic coming from mobile devices​, making your website responsive and mobile-friendly is non-negotiable.

Here’s why having a responsive website is important:

1. Increases mobile traffic. Use responsive website builders and design tools like Bootstrap or Foundation, which offer flexible templates that adapt to any screen. They make it easier to create a seamless interface without coding.
2. Lower maintenance. Responsive templates save time and effort, as you’ll only have to update one version of your site. Website builders like Wix and Squarespace offer features that automatically adapt to different screens.
3. Better user experience. Responsive sites prevent issues like cluttered text or distorted images on smaller screens. Keep your site looking sharp and guarantee fast load times by using image compression tools like TinyPNG or ImageOptim.
4. Improves SEO. Google favors responsive websites because they enhance the user experience. Use Google’s Developer Tools or BrowserStack to preview your site on various devices and fix any display issues before launch.

6. Test everything before launching

Before going live, thoroughly test your website and make sure everything runs smoothly. Here’s a quick checklist of key areas to focus on before launching and promoting your site:

• Functionality. Check that all links, forms, and buttons work properly and lead visitors to the right pages.
• Speed. With at least 40% of users abandoning sites that take more than three seconds to load, make sure your site is optimized for speed.
• Responsiveness. Test your website on both desktop and mobile. Verify that it looks great, functions well, and provides a seamless user experience.

7. Monitor and improve

Once your website is live, monitor its performance and continuously improve it using insights from website analytics tools.

Most website platforms come with built-in performance dashboards or easily connect with analytic plug-ins. You can also integrate additional tools like Google Analytics and MonsterInsights for more detailed data.

Focus on key metrics like:

• Top-performing pages. Identify which pages are getting the most traffic and pinpoint why. Apply these strategies and elements across the site architecture.
• Bounce rates and session duration. Pay attention to where users leave and how long they stay on your site. If website visitors aren’t sticking around, it might signal the need for better web content or more intuitive navigation.
• Conversion rates. See how effective your CTAs are. Running A/B tests on buttons, page layouts, or product displays can help optimize performance. Consider adding personalized CTAs, which can boost conversions by up to 42%.​

Start an online business with Printify

Ready to turn your website into a business? Printify makes it easy to create custom products without upfront costs or inventory. Here’s how to start an online business with Printify in just a few steps:

1. Sign up

Create your free Printify account.

2. Select a product

Go to our Catalog and choose from over 1,000 customizable products and more than 80 global Print Providers. Then, click Start designing.

3. Apply your design

Upload your designs or create new visuals from scratch with our AI-powered Product Creator. Preview realistic mockups and use the images on your new website.

Don’t forget about your product titles and descriptions and adjust your profit margins and prices. Depending on the sales platform, you may also need to set up shipping profiles.

4. Sell online

Integrate your Printify account with your website. Sync with Shopify, BigCommerce, Wix, Squarepace, WooCommerce, PrestaShop, or your own standalone Printify Pop-up Store.

Publish products from your Printify account, and they will sync automatically to your chosen platform – it’s that easy!

5. Let Printify do the rest

Our network will print, pack, and ship your custom products directly to customers. That frees up your time to focus on creating new products, designing your site, and promoting your brand with a solid content marketing strategy.

Start a business online and sell with Printify now

Start selling

FAQ

To summarize

You don’t need to be a web designer to build a professional-looking site that converts. Create a stunning, user-friendly site that engages visitors and turns them into loyal customers by choosing the right platform and optimizing your website’s pages.

Use your site as a dynamic tool for growth – regularly refine its branded content and design based on user feedback. With the right strategies, your website can be a valuable source of income for selling custom products.

When building an eCommerce store, leaving a good first impression can be crucial for your business. 88% of visitors are less likely to return to a website after a bad experience.

So, how can you ensure that your website design and user experience align with your customer’s needs?

Squarespace offers various templates to help you bring your ideas to life and ensure your website has everything it needs to attract your potential customer’s attention.

In this article, we’ll go through our top picks and give you in-depth information about the best Squarespace templates to help you grow your business successfully.

Squarespace overview

Squarespace is an online platform that can help creative minds and online entrepreneurs build and design their websites. There is no coding involved when building your online presence on Squarespace. The tool is easy to use and has many features that can help you bring your ideas to life.

This platform is an excellent choice for artists, photographers, and anyone who likes to play around with their design ideas on their websites. It also comes with a range of eCommerce tools, which is helpful for everyone starting their online shop.

Squarespace is used by over 3.79 million people worldwide, and it’s affordable compared to other similar options. Their subscription comes with a 14-day free trial, allowing users to test if this platform fits their needs.

12 Best Squarespace themes to use for your online business

Squarespace features a large collection of website templates that users can customize according to their needs. Most of them come with professional designs that can easily suit any kind of website. 

You can find more than a hundred free options on the Squarespace template shop. They all have a high standard of design and usability. 

There is also an option to purchase other premium Squarespace templates from third parties and customize your website based on that. The templates come with different pricing kits, most of which are for both Squarespace 7.0 and Squarespace 7.1 versions.

Choosing the right templates can be vital for your business. To ensure that you’re going in the right direction, we have prepared a list of the top 12 free and premium templates to help you decide. 

Let’s have a look.

Start your online business with Squarespace

If you’re looking for ways to start your online business, Squarespace could be the perfect choice for you. Many beautifully designed templates can help you build your Squarespace site and attract new customers. 

Alongside many other options, you can start an eCommerce store and sell products to your customers worldwide. Thanks to their beautifully designed templates, it only takes a few hours to build a demo site and get started on Squarespace. 

However, choosing a reliable supplier is vital to successful online selling. This is where we can help.

Printify is a print-on-demand platform that has seamless integration with Squarespace. You can sell your personalized products to a massive audience using our platform. After making a sale, we ensure that every other detail in the process is taken care of – printing, inventory, and shipping. 

Look at our step-by-step guide on integrating the Printify platform into your Squarespace account and start your print-on-demand journey.

FAQ

Conclusion

Squarespace is a wonderful tool for anyone who wants to create a website for their business and showcase their products or services to customers. After signing up, you get immediate access to 100+ templates with countless design kits that can help you attract your visitors.

The process of choosing your template kits is simple too. You only need to enter their creative market, choose the templates you like most, and start designing your website. 

Which ones are your favorite Squarespace templates? Would you add any other templates to our list? Let us know in the comments below.

Etsy listing photo size – a question every new seller asks! Let’s clear up the confusion and get you those perfect product shots.

Keep reading to find all the tips and tricks for lighting, shooting, editing, and more for your profile photos, listing images, shop icons, carousel banners, and all the other graphics needed on the Etsy marketplace. 

By the end of this article, you’ll be well on your way to having customers click Add to Cart in no time.

Etsy image size guide for 2025

Hold up! Before you whip out your smartphone or DSLR camera to snap Etsy photos, let’s talk image sizes. Etsy has different guidelines for different types of images, so here’s a quick cheat sheet to keep you on track:

Image Type	Recommended Size in Pixels	Minimum Size (where applicable)
Listing Images	2000 (shortest side)
Thumbnail Image	570 x 456
Shop Icon	500 x 500
Profile Photo	500 x 500
Team Logo	170 x 100
Order Receipt Banner	1600 x 400	760px x 100px
Mini Shop Banner	1600 x 213	1200px x 160px
Big Shop Banner	1600 x 400	1200px x 300px
Carousel Banner	1200 x 30
Collage Banner	2 images: 600px x 300px; 3 images: 400px x 300px; 4 images: 300px x 300px.	Depends on the number of images.

Now, let’s break down the nitty-gritty of those listing image sizes so your final image looks its absolute best in the Etsy spotlight.

File type and technical aspects

Etsy supports the following image file types for your product listings: 

• JPG
• GIF
• PNG

However, it’s important to note that adding images in animated GIF files and transparent PNG files isn’t supported. Any areas of transparency in PNG files will be rendered black on Etsy. 

The color mode should always be sRGB – the standard color profile for digital images that guarantees consistent color display across different screens.

Image orientation is suggested landscape or square to center properly in the listing. Square crops from vertical images can create an incomplete view of your products.

Listing image

Listing images are the product’s digital debut for any shop owner, so make it count – it’s the first visual that could introduce shoppers to your Etsy store. That’s why you want your listing photos to be clear, captivating, and informative.

Etsy listing photo size breakdown and other guidelines:

Size 

• Minimum suggested size: At least 1000 pixels wide.
• Recommended file size: 3000 x 2250 pixels (this guarantees a crisp image when zoomed in and a sharp thumbnail in search results).

Orientation

• Landscape images or squares work best, and ideally, stick to the same image orientation. This image rotation creates a cohesive look and improves the browsing experience.

Number of images

• Up to ten images.
• Recommended: At least five photos to show your product from different angles and highlight unique features.

Aspect ratio

• 4:3 (this is the standard ratio for most digital cameras and ensures your images display well on different devices).

File type

• JPG
• GIF
• PNG

Color mode

• sRGB 

Resolution

• 72 PPI (this is the standard resolution for web images and balances image quality and file size well).

File size

• Less than 1 MB (this assures fast loading times and a smooth shopping experience).

Experiment with different angles and perspectives on your listing images. Show your product in action in a few photos, highlight unique details, and include lifestyle shots that help shoppers envision how they might use your product. 

Remember, the more information you provide, the more confident your customers will feel about purchasing.

Shop icon

Your shop icon is like a tiny logo for your Etsy store – a little visual cue that helps customers recognize and remember you. It pops up all over your shop page, so choose one that looks good, big or small.

Size

• 500 x 500 pixels (the square format makes sure it displays clearly and doesn’t get pixelated).

When designing your shop icon, think simple but impactful. A clean background, uncluttered graphics, and easy-to-read text are your best bet. Aim for a design that represents your brand and leaves a lasting impression on shoppers. 

Profile photo

Etsy is a personal marketplace, and shoppers love to put a face to the name behind their favorite products. Your profile photo is your chance to make a friendly first impression.

Size

• 400 x 400 pixels minimum
• 500 x 500 pixels recommended 

Orientation

• Square (No one wants a stretched-out face!)

A simple headshot or close-up is all you need – save the scenic vacation pics for your Instagram feed. And remember, you can always swap out your profile picture if you’re feeling a fresh look.

Team logo

Etsy Teams are your go-to communities for connecting with fellow Etsy sellers. These groups are run by sellers, for sellers, and offer a space to share tips, tricks, and support. 

Size

• 170 x 100 pixels

Orientation

•  Horizontally-oriented picture

Order receipt banner

Add a custom order receipt banner to leave a lasting impression with every purchase. It’s a subtle yet effective way to reinforce your branding and make your customers feel extra special.

Size

• 760 x 100 pixels

Orientation

• Horizontal 

Big shop banner

Big banners are your shop’s cover photo – a bold, eye-catching way to greet visitors and showcase your brand’s personality. They stretch across the top of your shop’s homepage, making a major visual impact.

Size

• Minimum: 1200 x 300 pixels
• Recommended: 1600 x 400 pixels

Orientation

• Landscape

Use this prime real estate to highlight your best-selling products, announce a sale, or showcase a stunning lifestyle image that captures the essence of your brand. Just remember to keep any text concise and easy to read, as the big shop banner may be scaled down on smaller screens.

Mini shop banner

If you prefer to let your shop icon and product listings steal the spotlight instead of big shop banners, mini shop banners are a more understated option. These compact banners sit discreetly above your product listings on desktop browsers, giving your shop a polished look without overwhelming the page.

Size

• Minimum: 1200 x 160 pixels
• Recommended: 1600 x 213 pixels

Orientation

• Landscape

Carousel banner

Carousel banners are your ticket to creating an eye-catching slideshow of your Etsy shop offerings. With four rotating images on a continuous loop, instantly capture attention and guide shoppers through your brand’s story, product highlights, or even special promotions.

Size

• 1200 x 300 pixels per image (for a total of four images in the carousel).

Orientation

• Landscape

Collage banner

Etsy’s collage banner feature (also available with Etsy Plus) lets you effortlessly combine up to four images into one eye-catching banner. It’s a fantastic way to showcase different aspects of your Etsy shop products, from close-up details and patterns to finished products in action.

Size

• 2 images: 600 x 300 pixels minimum
• 3 images: 400 x 300 pixels minimum
• 4 images: 300 x 300 pixels minimum

Orientation

• Varies

Thumbnails

Etsy listing photo size learnings wouldn’t be complete without thumbnail images. When your listings appear in search results or on your shop’s homepage, they’ll initially appear as small image thumbnails. That means the first photo in your listing is crucial, as it becomes the first impression of your product. 

Size

• 570 x 456 pixels (this guarantees your product looks its best in those smaller previews).

Orientation

• Landscape

Videos

Videos are a powerful way to showcase your products in action and connect with shoppers on a deeper level, complementing your Etsy photos and giving a better view. Etsy makes it easy to add a video to your listing, but there are a few things to remember: 

• Etsy accepts most common video formats, including MP4, MOV, FLV, AAC, AVI, 3GP, and MPEG. For smooth uploading, keep your video file size under 100 MB.
• Keep your videos short and sweet, 3-15 seconds. Aim for a resolution of at least 1080px for optimal viewing quality.
• The ideal aspect ratio for your video is either 2:1 (horizontal) or 1:2 (vertical). Most devices record videos in one of these formats, so you likely won’t need to make any adjustments.

How to resize images for Etsy?

Already have some photos you want to use, but they’re not the right size? No worries! Resizing your images for your Etsy listings is easy peasy, even if you don’t have any design experience.

There are many options for adjusting Etsy product photo sizes and tweaking the original picture. From user-friendly tools like Canva (perfect for drag-and-drop editing) to more advanced photo editors like Adobe Photoshop to perform fine-tuning adjustments like a pro.

If you need some suggestions, check out our articles on the best t-shirt design software and free t-shirt design software.

A few things to keep in mind when resizing in a photo editor:

• Decreasing Etsy photo dimensions won’t hurt its quality.
• An enlarged image might get a bit blurry.
• Etsy automatically optimizes image sizes for different devices, so your photos will always look their best.

With a little resizing magic, you’ll have your final image files looking Etsy business-ready in no time.

What makes a good Etsy listing image?

High-quality photography – from your profile picture to listing images – is a crucial part of how to make money on Etsy. Familiarize yourself with a list of good product photo benefits to consider for an accurate representation of your product, brand, and storefront layout.

Clear shot of the product

Make sure your product is the central part of your listing images and that the photos are clear and have a simple background. Anything that obscures the focus or doesn’t add value may confuse or distract.

Inspires customers to click

Product photography can help customers see how the merchandise might fit into their lives. Images that encourage clicks increase perceived ownership of a product, inspiring a purchase from your Etsy shop.

Reveal the purpose of the product

Lifestyle or in-context product photos are more interesting than functional photography. Showing the product in the context of its setting conveys the emotions stirred by your product and your brand rather than simply showing what your product looks like.

Information needs to be relayed

Showing your customers exactly what they will receive provides a positive shopping experience and builds brand loyalty. Aim to convey the size of the product, color, material composition, and key features to limit returns.

FAQ

Conclusion

By understanding the requirements for Etsy product photos, optimizing them for different devices, and following best practices for lighting, composition, and editing, you’ll create a visually stunning storefront that showcases your products in the best possible light.

Remember, your photos are potential customers’ first impressions of your brand, so make them count! And speaking of counting, three images might not be enough; stick to 5-10. Invest the time and effort in taking photos and fine-tuning adjustments to leave a lasting impression. Convert your creations to JPG, GIF, or PNG and drive those all-important conversions!

Make it happen today!

Start selling