1. Lure them in with a click-worthy headline

Everyone knows that titles are what grab the attention first and foremost. With a perfect headline alone, your traffic will skyrocket, as people will click on the link without even knowing whether the content is good for them or not. That’s step 1.

People searching for ideas, products to sell, or simply browsing for inspiration will most likely click on a clever, appealing headline, while a dull one will send them directly to the competition. So come up with a title that is worth clicking on. 

Add the “best” or “top” categories, numbers, years, desired results, and target audience that the products might be for. Think about the wording that will lure readers and improve your click-through rate.

For example:

• Top 10 T-Shirt Ideas for Mother’s Day (Top “number” “product” for “specific audience”)
• 10 Best T-Shirt Brands in 2023 (“number” best “product” in “year”)
• Top 10 T-Shirt Designs for Ultimate Success (Top “number” “product” for “desired result”)

2. Make them stay with a killer intro

Once you lure them in with a one-of-a-kind heading, you have to make them stay and keep reading. And that can be achieved with a seducing intro. It has to be relatable and intriguing, providing readers with just the right amount of information to keep their attention until the end of the article.

Chances are, most readers are visiting your website for the first time, so you have to make the impression that you are an expert in your field and convince each person to stick with the article. Explain the main idea of it in a way that appeals to the readers and your target audience. Provide useful information and empathize with the readers.

For affiliates programs, here are some useful tips for a killer intro:

• Add images of yourself and the product
• Address issues directly
• Provide important information and solutions
• Add humor to the content
• Emphasize with the customer

3. Get your products ready

The product lineup will tell the readers what they’re getting out of this post early on. Present them with a line of products via a comparison table. While promoting bestsellers and well-known products and brands is always a good and safe idea, don’t be scared to add similar but unique and rare items among other things. 

Present all products covered in the blog post in a table, providing distinguishing factors, elements, images, and criteria. This will immediately answer all the questions and help the customer choose which features are important and what to focus on in the decision-making process.

A product comparison table should provide information on price, size, colors, availability, materials, and other important elements. Break them down in an easy-to-understand way and allow readers to pick their favorites early on in the post.

4. Describe each product separately

Now comes the heart and soul of product roundup posts – product descriptions. Well-written descriptions will convince readers why it’s worth buying your product and create a sense of reliability in your business and brand.

Well-created and relevant product descriptions are important for a roundup article:

• Stand out from the crowd. Make your article reach the ideal customer with unique product descriptions that differ from the competitors. Be unique, creative, and come up with a new and clever way to promote the same product.
• Boost your SEO. Add relevant keywords and use them as tools to prompt your rankings in search results. Describe products with enthusiasm and don’t forget to attach keywords where possible.

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Product description in an affiliate roundup post is basically a product review, providing users, merchants, and potential buyers with all the necessary information from a sales and user perspective.

Product review descriptions should include:

• Highlights and key features of the product
• Purpose of the product
• Keywords and SEO optimizations
• Buyer personas
• Personal experience with the product
• Pros and cons of the product
• Links to reviews or social proofs
• An example of results the product helped to achieve
• Praise and recommendation for a category or product

Individual product roundup reviews don’t need to be long. The last thing you want is for the reader to get bored before you can get your point across. Keep them short, enticing, honest, and straightforward. Add quality content, images, and CTAs (call-to-action).

5. SEO your product roundups

While a powerful headline and enticing intro will persuade the audience to click on your product roundup, first your website needs to appear on top of the search list. And that’s where SEO comes in handy. 

There are many ways how to boost your product roundup rankings. From research and analysis to clever use of content, tags, and more.

• Research keywords. Search engines are suckers for keywords. The more you put in your roundups, the bigger the chance that your post will rank on top of competition. Use free tools like Google Trends and Analytics or a paid service like Ahrefs for keyword research.

You need to know the keywords people are searching for to create a product roundup surrounding them. Imagine yourself in their shoes, what would you search? Or browse social media and competitors. What hashtags and keywords are they using to attract customers? Use all that to pin-point the keywords all the fuss is about in your product categories.

• Provide quality user experience. Your product roundups should be easy on the eyes, attractive, warm, and welcoming to the reader. Stick to simple and responsive designs that work equally well on all devices: phones, tablets, and desktops. 
• Add meta descriptions to your product roundups. Meta descriptions appear on search results as a short explanation of the article. What to expect by clicking the link. Meta descriptions should be:

• Intriguing, quirky, alluring, and tempting to attract clicks
• Pumped with keywords and keyword phrases
• Short – up to 160 characters max
• All about the purpose of the post
• Follow trends and niches to stay in business. Create trendy product roundup posts that match the current market vibe and niches. If all the rage is about t-shirts right now, people might not notice your roundup post about skirts. So stay tuned with the top trends and niches in the industry and write product roundups accordingly.

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6. Guide your buyers and summarize

When all the “top” and “best” products are listed and described, finish your product roundup with a buyer’s guide. While readers go through the lists of useful items for them and their online stores, help them choose the right products and provide guidance along the way.

For example:

• “What to Look For When Selling T-Shirts”
• “How to Pick the Right T-Shirt”
• “What to Look For When Buying Coasters”

A buyer’s guide should provide all the necessary information, making readers confident enough to click through and not look for more information on something you missed or didn’t explain. A good buyer’s guide should include:

1. Price comparison. What is the price range for different products in this category? Are these items cheaper than other alternatives currently available? 
2. Popular brands and models. Give readers an example of the most popular product makes, models, and brands to choose from.
3. Key metrics and features. What to consider and keep in mind when purchasing a product in this specific category?
4. Product use for beginners. How easy is it for beginners to use the product? How to choose it, use it, and sell it?
5. Identify problems and solutions. What results did this product bring? Answer what issues they might help you conquer. 
6. Tell your experience. Tell others about your experience with the product. Pros, cons, and more.

After the buyer’s guide, wrap up the product roundup with a quick summary of the products and call them to action. Link to the affiliate site, encourage them to make money on their own terms, and grow your business at the same time.

How does affiliate marketing work?

1. Affiliate promotes Printify on their website
2. Customer clicks on the link or ad
3. Customer gets sent to the merchant’s site and becomes a merchant
4. Buyer makes a purchase on the merchant’s website
5. Affiliate gets paid commission % from each sale

Why become a Printify Affiliate

Become a part of our Affiliate program and earn money by talking to your audience. Post product roundups and other educational but entertaining types of content and get paid by mentioning a link to Printify. 

• No revenue cap. Refer to Printify as much as you want and collect earnings from every conversion. There are no limits to the mentions or your income. The sky is the limit.
• Simple registration. Becoming a Printify Affiliate will only take up to five minutes of your time.
• No up-front costs. You don’t need to invest anything to become a Printify affiliate.
• Earnings all year round. Get 5% from every order your referred customers make for 12 months straight.
• Monthly income. All earnings will be paid out monthly to your Paypal account.

1. Focus on your ideal customer avatar

Writing high-converting product descriptions start with understanding your ideal buyer persona. 

They are representations of your ideal customers based on research and data. Try to break down their habits and characteristics. This will guide you through their thinking process and help you understand their problems. 

The goal is to define the features that would be the most interesting for your target audience to read about. Think about why they visit your website, what they want, how they like to be spoken to, and exactly what would excite them the most about your product. 

Ask questions and let them help you decide what style you should choose and which features to highlight. 
Here’s a successful product description example from Game Bibs. They did a great job learning and understanding their customer avatar. The description starts with highlighting helpful use cases of their product.

Good product descriptions directly address your customer’s needs and desires. Remember to ask and answer questions as if you’re having a chat with them about this product.

2. Highlight benefits over features

After defining and understanding how to talk to your audience, it is important to realize which benefits and features you highlight when writing product descriptions. 

Usually, business owners are very excited about sharing every quality and feature of their products. However, buyers are not always interested in all the product features, and they would rather know how this particular product can benefit them. 

In order to successfully show benefits, instead of highlighting product features, you should take a couple of steps:

• Define your features. Think about which features would be the most attractive to your audience.
• Think about why it matters – list down what problems your product solves for your target audience. Come up with various use cases where you can offer a solution.
• Redefine the message and highlight your customer benefits. Now you have everything you need to transform these features into benefits.

Here’s one example of successfully converting features to benefits from HubSpot Academy. They talk about what students will get after completing this course, which pushes viewers to enroll in their courses.

3. Use storytelling techniques

One of the best ways to showcase your product in the description and highlight all the benefits is to create a story and give an emotional punch. It might be particularly special to your audience if you add more character to your item. 

This is one of the best ways to engage with your audience and win their hearts by sharing the story behind the product you offer. It is proven that emotions influence customer behavior, which can help your online store grow and drive more sales.

Try to answer these questions while crafting your story:

• Who is the creator of the product?
• Why did they create this product?
• What were the challenges to developing this product?

Including these stories will catch the reader’s attention and help you stand out. 

In this example from Teema Teas, we get to learn about historical facts of this specific type of tea, which automatically helps readers envision the whole procedure of making it. In this case, the story makes readers want to have this tea, which often leads to a sale.

4. Use natural language

Compelling product descriptions should sound like a real conversation that you would have with your best friend. Your potential customers should enjoy reading it, and it should not sound like a computer-generated piece of text. 

At the same time, you should follow your brand’s voice and tone. This is something that represents your brand’s unique perspective. You should be consistent with it and make sure you follow it in all of your product descriptions.

The goal is to connect with your audience as much as possible. You should concentrate on bringing the personality aspect to your product. This is what can make your product unique and help you stand out from the competition. Try to understand what words capture your customer’s dream lifestyle.

Using natural language in your product description is one of the most effective ways to help your customers connect with your brand. This builds excellent customer loyalty and leads to effective results.

5. Make it short and sweet

Generally, product descriptions should be easy to read through.

Don’t overthink writing it, and remember that buyers usually read about 16% of the whole page. So the description of your product should efficiently deliver the most important information. One of the best ways to achieve that is to make your descriptions scannable. 

Use short descriptions to engage with the potential buyer. Put quick bullet points to cover the essential information that your customer might be interested in. Short paragraphs should just be made up of a few sentences each. That way, more people will read the whole description. 

Here we have a great product description example from Oransi. They list the product’s critical information in bullet point format, which is scannable and easy to read for their audience searching for similar solutions.

6. Include a social proof

If your customers are unsure about what product to purchase, they will most likely look for suggestions from other people. In that case, they buy products with the highest number of positive reviews and testimonials. 

Including customer reviews on your product page and displaying a rating system will help your potential buyers quickly get information about your product.

Another common practice is to add an image of one of your customers and a positive review as a quote. That will make your business more relatable for your audience. Social media also plays a significant role in getting instant feedback about your product. Integrate social media feed on your product page with content that shows people using it. 

Let your customers talk to you and share their product reviews with you. Most buyers want to buy popular products. You can highlight the customer favorites products on your eCommerce website, which increases your chances of getting more sales.

7. Optimize with search engines

When you’re writing product descriptions for your online store, you should keep in mind to optimize the content for search engines.

Search engine optimization (SEO) is one of the most effective ways to reach a wider audience and attract new customers to your product page. The goal is to put yourself higher on the organic search rankings and appear on your customer’s search results.

SEO can play a massive role in having a higher conversion rate. It all starts with keywords. These are the terms that buyers might type when they are looking for a particular product. 

For keyword research, you should have a solid keyword tool, such as SEMrush, KWFinder, Moz Keyword Explorer, etc. These tools can help you obtain valuable data about:

• Seach Volume – measures how many people are searching for this keyword in a specific part of the world.
• Keyword Difficulty – measures how hard it is to rank for a given keyword.
• Related terms you can use – longtail keywords.

After you have good keywords for your product description, you should think about strategic keyword placement. Make sure you use the keyword at least once in these parts of a description:

• The page’s URL
• Product description title
• In the main body of your product copy
• Alt image tag

Following these steps will help you get more effective results and get more visitors to buy your products.

8. Use good product images

Choosing good images can be an essential part of presenting your product to the audience. In fact, most of the customers think that image is more important than the product description itself. 

So, alongside writing product descriptions, you should also concentrate on including a quality image on the page as well. This will help your target audience understand the key features and product details directly from the presented visuals. 

There are several things to keep in mind when taking pictures for your product page.

• Quality of a picture
  The best option is to hire a professional photographer if your budget allows that. You can also do it yourself with a high-quality phone camera. Take the lightning into consideration when taking pictures. For example, smooth white background helps your product stand out.
• Zoom
  Generally, buyers want to interact with your products as much as their screen allows them to do so. This means that you must have large high-resolution pictures with an option to zoom in.
• Different Angles
  Another great way to showcase the product with your images is to provide multiple angles and viewpoints in the set of pictures on your product page. You should give them an idea of how they can use the product. Also, take different pictures if a product comes in multiple colors.
• Consistency
  It is important to make sure that every picture goes well together and they create a smooth browsing experience when people view them in the gallery. Images should be the same in size, shape, and general aesthetics as much as possible.

9. Set goals and KPIs

Before you begin writing your product description, it is helpful to have set goals and Key performance indicators (KPIs). This is an effective way for you to test if your descriptions are working or not. 

You have to decide which set of metrics will track your performance. Having goals and KPIs in place will help you understand the parts you need to update for your next product description. This will help you make sure it performs well. 

The most common KPIs are:

• Conversion rate
• Return rate
• Organic search rankings
• Support inquiries

KPIs help you measure your results accurately and understand if your business is progressing towards the goal. It is a very effective way to track your performance.

2. Think about layout and readability

Depending on the type of product you sell, you might include a lot of information in your product description. In this case, you should think about your potential buyer – the goal is to make navigation as pleasant an experience as possible for them. 

Try to make the text easy to read by creating a nice layout for your readers. For example, technical details should go with bullet points.

3. Provide value

Give precise details to your readers, rather than making statements. This will help you appear more trustworthy and knowledgeable about what you’re selling, increasing your success chances. 

Include details such as possible uses, dimensions, weight, or any other data that might be useful for your audience.

4. Pay attention to the visual elements

Think about various creative ways to show your product the potential buyers. Including visual elements increases your chances of getting a sale. These elements can be graphics, pictures from different angles, and photos of the product details.

5. Double-check the information you provide

Make sure that the information listed in the product description is valid and checked. Studies show that almost half of the returns happen because of misleading product descriptions, which can have negative results.