Looking to level up your print-on-demand (POD) business? Say hello to Adobe Express – your ultimate design sidekick.

Packed with intuitive tools and powerful AI, it’s your one-stop shop for creating jaw-dropping product mockups, standout marketing materials, and scroll-stopping designs. 

Whether you’re just starting out or a seasoned pro, these tips will transform your workflow and amp up your brand.

1. Maximize template use

Adobe Express provides an extensive collection of pre-designed templates. They save time and effort, but the real benefit lies in customization.

Use Adobe Express with Printify to create your product design and branding assets.

Navigate to the Templates section on the homepage. This lets you search for templates by category, such as social media posts, flyers, and logos, or filter based on themes.

Here are the basic steps for customizing Adobe Express templates:

1. Select the right template: Whether you’re designing a marketing flyer, a social media post, or a product mockup, choose based on your project’s design category.
2. Customize fonts and colors: Switch out the default settings for your brand colors and preferred typography to maintain consistency across your designs.
3. Play with the layout: Don’t be afraid to rearrange elements within the template. Move images, adjust text blocks, and remove unnecessary sections.

Let’s discuss design specifics with our list of template do’s and don’ts.

Do	Don’t
Define your audience: Focus on their motivations and preferences to align your visual branding.	Design for everyone: Trying to please everyone weakens your brand. Focus on a niche.
Create a purposeful hierarchy: Use size, color, and spacing to guide attention.	Overemphasize everything: Avoid equal emphasis. Choose one standout element.
Select complementary fonts: Pair header and body fonts that work well together.	Use too many fonts: More than three fonts can create clutter.
Plan a consistent color palette: Choose colors that evoke the right emotions.	Overuse vibrant colors: Use bold colors sparingly to avoid overwhelming the design.
Refine the details: Use proper spacing, alignment, and visual balance.	Ignore white space: Don’t overcrowd elements. White space improves focus and readability.

Learn from Adobe and explore more design tips to get the most out of your creative projects.

2. Keep your projects organized

Adobe Express’ intuitive interface helps you organize your work. Easily handle projects across platforms through cloud-based storage and smart file management. Here are the key organizational features:

Cloud-based access: Access projects from any device and switch between them seamlessly.

Project syncing: Changes show automatically across devices, keeping designs up to date.

Template organization: Save and organize templates for use across projects.

Auto-save: Never worry about losing your design progress.

Shared libraries: Collaborate with teams by accessing shared assets and designs.

Asset management: Categorize images and graphics in collections for faster access.

Organize projects on Adobe Express effectively by using these strategies:

• Label files. Use clear, descriptive names that explain the content and purpose of each file.
• Track versions. Label different versions of your designs to easily revisit previous iterations, especially when handling revisions.
• Use subfolders. Creating subfolders within the main project folder helps organize designs by specific categories.
• Leverage tags. Use tags to quickly identify each design’s status. It lets you prioritize tasks at a glance and makes it easier to track progress.
• Archive completed projects. Once a design is final, move it to an archive folder to keep your workspace clean.

3. Use logo creator tools for branding

Adobe Express simplifies applying your brand’s visual identity across designs. Use the built-in branding tools to store and apply logos, colors, and fonts in just a few clicks.

4. Edit easily with effects, filters, and other tools

Refining your design with Adobe Express’ built-in effects is simple. Even the smallest edits, like adding a filter or adjusting lighting, can completely transform the impact of a visual. 

Instead of diving into complicated software, you can make these tweaks intuitively.

Select a photo on your canvas to access its properties. Start with Opacity and Blend, then move to the Effects menu for Greyscale, Darken, Duotone, and other customization options.

Adobe Express’ Adjustments panel offers a range of tools to help you fine-tune photos for maximum impact. These are some of the most useful adjustments:

• Opacity: Control image transparency or boldness. Lower the opacity to blend your photo into the background, or increase it for sharper visuals.
• Blend modes: Experiment with modes like Multiply, Overlay, or Screen to merge colors and patterns. Each mode gives a different effect, from adding depth to subtle lighting.
• Contrast and highlights: Use these sliders to adjust the light and dark areas of your image. Boost contrast for sharper photos, or lower it for a softer, more muted look.
• Color saturation: Increase saturation to make colors more vibrant or decrease it for a more subdued, neutral tone.
• Brightness and shadows: Balance the overall lightness of the image while fine-tuning shadows to add depth and emphasize key areas.

5. Animate images and text

Animations can transform static designs into dynamic, attention-grabbing visuals. It’s especially useful for social media, ads, or product displays.

Bring text, photos, and even videos to life in a few clicks:

1. Select your design element: In the Editor, click on the text, photo, or video you want to animate.
2. Open the Animation panel: Scroll down to the Animation option on the left side of the screen.
3. Choose your animation type: Adobe Express offers three main options – In, Out, and Looping:
   • In animation: Make text appear one letter at a time or have an image zoom in.
   • Out animation: Have text disappear letter by letter or make an image zoom out to reveal a new visual.
   • Looping animation: Continuously animate background elements or create a subtle bounce effect for logos or icons.
4. Customize the animation: Adjust settings like speed, direction, and timing to match your design needs.

Using animations effectively is all about enhancing your design without overloading it:

• Animate key text: Draw attention to headlines or promotional offers by making text fade in or out or using a looping animation for extra emphasis.
• Bring photos to life: Use the zoom or slide-in effect to introduce product images in a more engaging way, especially in product advertisements or social posts.
• Looping animations for backgrounds: For background elements, subtle continuous movement adds depth to your design without distracting from the primary message.

6. Remove backgrounds with AI

Adobe Express’ AI-powered background remover is an efficient way to create professional-quality images by quickly isolating your subject. It’s ideal for product photos, marketing visuals, or social media posts.

How to use the AI background remover:

1. Select your image: Choose a photo with a clear subject and defined edges for best results.
2. Upload: Adobe’s AI instantly analyzes and removes the background, resulting in a clean cutout.
3. Download or start editing: Save your image as a PNG with a transparent background or continue working on it in Adobe Express.

7. Animate using audio

Adobe Express’ voice animation lets you bring a character to life using your voice or an audio file. It’s a fun feature for your promotional material that takes little effort.

How to animate using audio in Adobe Express:

1. Select video and character: On the homepage, click Video and scroll to the Animate Characters section. Choose from a wide range of characters.
2. Upload or record audio: Either upload an audio file (WAV, MP3, or MP4) or use your microphone to record your voice.
3. Customize your animation: Preview the animation with your audio. You can change the background, swap characters, and adjust the size for different social platforms.
4. Download and share: Once you’re happy with the animation, publish it on your social channels.

8. Collaborate with others

Adobe Express streamlines collaboration with shared libraries and real-time editing. Your team can access the same logos, fonts, and templates to edit branding assets cohesively.

Real-time editing lets everyone contribute simultaneously, speeding up the process and reducing the need for back-and-forth revisions.

Version control also tracks changes, letting you revert to earlier versions if necessary to maintain an organized and smooth workflow.

9. Export files correctly

Exporting your design file in the correct format and resolution helps maintain its quality. Adobe Express offers multiple export options to suit both print and digital platforms.

For print:

Export in a PDF format with a resolution of 300 DPI or higher. This keeps the design sharp, whether it’s for posters, brochures, or business cards.

For t-shirt printing, select PNG with a transparent background to help your design integrate seamlessly with the product.

For social media or online use:

Choose formats like PNG or JPEG, and adjust the resolution to balance quick loading times with clear image quality.

Make sure to export your designs in the correct dimensions – such as square for Instagram or wide banners for Facebook and LinkedIn.

10. Use other Adobe products

Printify and Adobe have collaborated to bring the best Adobe Express subscription offer for print-on-demand merchants, with a complimentary premium trial for advanced features.

For designers and brands working across multiple platforms, Adobe Creative Cloud is a cost-effective option. It gives you access to all Creative Cloud tools:

• Photoshop: Perfect for detailed photo edits and retouching.
• Illustrator: Ideal for creating vector graphics, logos, and scalable designs.
• InDesign: Best for layouts like brochures, magazines, and reports.
• Premiere Pro: Great for video editing and producing high-quality content.
• Lightroom: Specialized for advanced photo editing and enhancing.

In addition to the core apps, the Adobe Creative Cloud suite includes:

• Adobe Stock: Access a vast library of images, graphics, and videos integrated with Photoshop and Illustrator.
• Creative Cloud Libraries: Share assets like colors, logos, and templates across all Adobe apps, keeping your designs consistent and organized.
• Adobe Fonts: Instantly use thousands of fonts for professional typography across all projects.
• Adobe Portfolio: Build and customize your own professional website to showcase your work.

Designs ready? Sell them with Printify

It’s time to turn your designs into products and start selling. Printify’s seamless print-on-demand service makes the process easy.

To summarize

Adobe Express gives you everything you need to create high-quality, professional designs quickly and efficiently.

From customizing templates and organizing assets to using AI tools for animations and background removal, it simplifies every step of the creative process.

Paired with Printify, you can easily turn your designs into products. Whether you’re a freelancer, business owner, or creative entrepreneur, Adobe Express empowers you to create standout visuals, while Printify helps you bring them to market with no hassle.

Make it happen today!

Start designing

Creating standout designs doesn’t need to be complicated. With the right tools, anyone can produce professional, high-quality designs that can make an impact and even turn a profit.

Adobe Express offers just that – a simple yet powerful solution for all your creative needs.

Whether you’re an aspiring designer or an established brand retailer, Adobe Express upgrades your product design process with premium features to stand out in today’s crowded eCommerce space.

Why design with Adobe Express?

When selling products or creating content, standing out in a crowded market requires more than just good ideas – you need visually appealing designs.

Adobe Express is here to help. With an intuitive interface and tons of pre-made templates, it simplifies the entire design process. It’s one of the best software for designing Print on Demand (POD) products and product listing mockups. 

Let’s check out some of its main benefits.

Easy to use

One of Adobe Express’s most attractive features is its simplicity. With a simple dashboard and accessible design tools, even complete beginners can produce polished designs without lengthy tutorials.

Drag and drop elements, change colors, and add text in seconds. The straightforward interface takes less time to master and prioritizes a frictionless process – perfect for print-on-demand sellers who want to quickly launch new products.

Large selection of templates

Design templates are a central feature of Adobe Express, providing users with thousands of professionally crafted options. These templates cover a broad range of design needs, from social media posts for marketing to product design mockups for selling merchandise.

Best of all, the templates are fully customizable – so while they offer a great starting point, users can add personal touches to make the designs their own for commercial use.

Design on any device

One of Adobe Express’s standout features is its accessibility across multiple devices. Design wherever you want – on your laptop at home, phone at a cafe, or tablet on your morning commute. All projects are stored in the cloud and accessible at any time. 

This cross-device functionality keeps your creative workflow uninterrupted, giving you complete flexibility. Want to sketch with a tablet, download your results to your camera roll, or browse design templates on your computer? You got it!

Integrate with Adobe Creative Cloud

If you’re already a part of the Adobe ecosystem, you’ll love how seamlessly Adobe Express integrates with Creative Cloud. It gives you access to Photoshop, Illustrator, and other tools directly within the platform.

This integration streamlines your workflow, helping you maintain consistency across all your projects. Whether it’s editing photos, vector files, or fonts, Creative Cloud integration takes your designs to the next level.

Versatile design options

Adobe Express’s versatility makes it a go-to tool for individuals and businesses that want to create everything from marketing campaigns to product visuals. It’s the best tool for designing POD products since it gives you total creative freedom to create something tailored to any niche – no matter how obscure.

Step-by-step guide to using Adobe Express

Let’s walk through how to make the most of Adobe Express.

1. Create an Adobe account

First things first – create an account and choose between the free version and the paid plan. The free version provides access to basic tools and templates, which is more than enough when starting out.

2. Select a template or design from scratch

Now that you’re subscribed and logged in, it’s time to start your project.

You have two options: creating something from scratch or using a template. 

• Using a template: Adobe Express offers thousands of templates for various design tasks, like social media posts or product designs. These are fully customizable – change the colors, fonts, images, and text to match your brand.
• Creating a new design: Start with a blank canvas and let your imagination run wild. This feature gives you complete creative freedom and is perfect for users with a very specific design vision. Position elements, add text, and incorporate personal images.

3. Final touches and export

After your design is complete, review it for any final adjustments. Once satisfied, easily export your design in your desired format, like PNG, JPEG, and PDF.

The export options can prepare your designs for whatever medium you need, whether for print or web-based applications. If you plan to use your design on POD products, adjust the DPI (dots per inch) for high-resolution prints and select file formats like PDFs optimized for printing.

Tips and tricks for using Adobe Express

Use these tips and tricks to maximize your experience with Adobe Express.

Customize templates

Don’t just settle for pre-made templates – make them your own. Start by customizing fonts and colors to match your brand’s identity, then go into more detail with more detailed edits.

Swap out stock images for unique photos or artwork to make your designs stand out. Adobe Express templates are designed for flexibility, so take full advantage of their customizability.

Take advantage of Adobe Stock

Express integrates with Adobe Stock, giving you access to millions of high-quality images. These can be used as backgrounds, elements, or primary visuals in your designs.

Whether you need a clean, minimalist look or bold and colorful imagery, Adobe Stock has it all. Incorporating high-quality visuals helps bring your design up to professional standards.

Explore Adobe Fonts

Fonts can make or break your design. Adobe Express comes equipped with a wide selection of Adobe Fonts. Choosing the right font can set the tone for your design and strengthen your branding.

Experiment with different fonts to find the one that aligns with your design’s mood and purpose.

Add layers

Another powerful tool in Adobe Express is its layering functionality. Like Photoshop, layering lets you stack multiple elements on top of each other, giving you greater control over your design.

Adjust the transparency of individual layers, reorder them, and fine-tune the layout to create intricate, multi-dimensional visuals and more efficiently manage your workflow.

Discover Adobe Express AI tools

Adobe Express integrates powerful AI features to enhance your design process:

• Generative fill: Add, remove, or modify image elements using text instructions, creating seamless edits in seconds.
• Text to template: Generate pre-made templates tailored to your needs, making it easy to jumpstart new projects.
• Text to image: Convert written prompts into unique visuals in different styles, perfect for custom backgrounds or design accents.
• Text effects: For an eye-catching finish, apply dynamic, AI-driven effects to your typography, such as shadows, gradients, or texture overlays.
• Translation tool: Instantly localize your designs into 45 languages to connect with global audiences.

Adjust aspect ratios for different platforms

You’ll likely need different aspect ratios for social media, print, or web designs. Adobe Express makes it easy to adjust your design’s aspect ratio depending on the platform. When starting your project, consider the dimensions it needs to look great.

For example, if you’re creating a graphic for Instagram, set the aspect ratio to square (1:1). If you’re designing a banner for a website, choose a wider ratio like 16:9. Adjusting aspect ratios is a huge part of maintaining quality across different platforms.

Designs ready? Sell them with Printify

Once your design is complete, it’s time to turn it into a product that’ll sell. 

Printify is a print-on-demand service provider with a global network of highly rated suppliers and fulfillment centers. It’s the best platform for starting a business with your incredible Adobe Express designs. 

Here’s how to turn a design into a customized product in just a few simple steps.

1. Sign up

Sign up for a free Printify account to access our extensive Catalog of over 1,000 customizable products at the best prices in the print-on-demand industry.

2. Choose and design products

Browse through Printify’s Catalog and select the product you want to sell, from t-shirts and hoodies to mugs and phone cases.

Once you’ve chosen a product, upload your Adobe Express design and customize it further within Printify’s Product Creator design tool.

3. Decide where to sell

Printify offers top eCommerce platform integrations, such as Shopify, Etsy, and eBay, making it easy to sell customized products online. Create your storefront and connect your Printify account – including all your ready products – in one click.

4. Let Printify do the rest

Once you receive an order, our network will print, package, and ship your products directly to the customer. This frees you up to focus on creating more designs with Adobe Express and marketing your brand. 

With Printify’s print-on-demand model, you don’t pay for a product until it’s sold. This means you can offer a wide variety of products with minimal financial risk. So, experiment with your Adobe designs and try combinations to explore your market strengths without setbacks.

Summary

Adobe Express is an accessible, efficient way to create high-quality designs for any purpose. Whether creating digital assets for your online business or just looking to make polished visuals for social media, Adobe Express is the best tool for digital design.

Paired with Printify’s print-on-demand services, it provides a seamless transition from design to product, empowering sellers to focus on what truly matters – growing their business.

By combining Adobe Express’s design capabilities with Printify’s fulfillment expertise, creators can streamline their entire workflow, quickly creating custom products and offering them to a global audience. Adobe Express and Printify are the perfect pairing to help you bring your ideas to life and make money, no matter if you’re just starting or a long-time business owner.

Create one-of-a-kind designs with Adobe Express, use them to customize Printify Products, list them online, and market your way to a thriving business!

Make it happen today!

Start selling

With eCommerce sales expected to soar past $8 trillion by 2027, your brand needs to do more than just exist — it needs to stand out. That’s where eCommerce branding comes in as your secret weapon! A strong brand identity helps you rise above the noise, win customer trust, and turn casual visitors into loyal fans.

In this guide, we’ll show you how to craft an unforgettable eCommerce branding strategy with Adobe and Printify — so your brand stands out and stays top-of-mind.

Understanding brand identity

From your logo and color palette to your messaging and tone of voice, a strong identity is your way of being unique in a crowded market and increasing customer engagement.

Let’s explore what this actually means and how to use it in eCommerce branding to create a lasting and impactful presence.

What is a brand identity, and why is it important

Your brand identity is the unique and recognizable presence of your business.It drives awareness and brand visibility and builds trust and customer loyalty.

Brand identity, personality, and image – what’s the difference?

Although they all seem to describe the same aspects of eCommerce branding, your brand’s identity, personality, and image each play a distinct role in how customers perceive and experience your brand.

Let’s go over what these terms mean.

Your identity

Your brand’s identity is a collection of visual and verbal elements that represent your eCommerce business, including your logo, colors, typography, brand voice, and overall style.

When taken together, all of these elements set the tone for how your brand is showcased to the world.

Your personality

It reflects the human-like qualities and traits you want your brand to embody.

Whether playful, professional, or adventurous, your brand’s personality helps create an emotional connection with your target audience.

Your image

This is the perception of your brand, as seen through the eyes of your customers.

Your brand image is what people think and feel about you, often based on their experiences and interactions with your eCommerce business.

How to build a brand identity for an eCommerce business

Use strong branding efforts to capture the attention of potential customers and increase sales for your online store.

To effectively build an identity for your business, you’ll need to focus on the following eCommerce branding strategies.

1. Research your niche, target audience, and other eCommerce brands

Building a standout eCommerce brand starts with research – countless online tools simplify this process.

Understanding what you’re selling, who you’re selling to, and analyzing your competitors are your first steps to success.

Your niche

Start by pinpointing the specific niche market your brand will serve.

It can be anything from toys for pet lovers to people who are enthusiastic about tote bags.

Use online tools like Semrush to identify industry size, customer traffic, and relevant keywords to understand the market demand for the products you want to sell.

Your audience

Knowing how people shop online and what drives their purchasing decisions will help you create products and marketing campaigns that resonate and lower customer acquisition costs.

Determine who your prospective customers are by analyzing demographics like age, gender, location, and interests.

Use social media insights, Google Analytics, and surveys to gather detailed data about their preferences and behaviors.

Your competition

By understanding how your competitors operate, you’ll find opportunities to differentiate your own brand and address gaps in the market that they may have overlooked.

Look at successful eCommerce brands in your niche and evaluate their strengths and weaknesses. Examine their product offerings, pricing strategies, and customer feedback.

Use tools like Semrush and PowerAdSpy to analyze and learn from competitor branding and social media ad strategies.

2. Define purpose and position

One of the pillars of successful eCommerce branding is clearly defining your brand story and your position in the market.

This is a great way to gain brand loyalty and build trust with your target audience.

Your brand purpose

It’s the “why” behind all successful brands and eCommerce businesses and the driving force that will shape all of your decisions, products, and services.

Whether your brand’s commitment is offering eco-friendly products, celebrating diversity, or simply providing affordable customization, it should align with the values and needs of your target market.

By clearly communicating your purpose and consistently living up to it, you’ll create a community of loyal customers who are likely to attract other like-minded individuals to your eCommerce store.

Your position in the market

Find a unique eCommerce space for your business that separates your brand from other companies to enhance your chances of customer acquisition.

This involves understanding your unique selling points and how they address the specific needs of your target audience better than your competitors.

For instance, you might position yourself as a fashion guru or a trendsetter in another specific product niche.

3. Choose a name and slogan

Your brand’s name and slogan are the first impressions you’ll make on new customers, so choose them wisely.

A catchy and memorable name paired with a clever slogan can instantly convey your brand message and personality, setting the tone for future interactions.

Your brand name

It’s at the forefront of your identity and defines how customers perceive your business.

• Keep it relevant. Choose a name that aligns with your niche and the products or services you offer.
• Make it simple. An easy-to-spell name sticks with your customers, making your brand easy to find and share.
• Be creative. Consider using puns, combining words, or even inventing a new term that captures your brand’s identity.
• Check availability. Make sure the brand name is up for grabs as a domain, email address, and handles on social media channels.

Your brand slogan

A short, catchy tagline encapsulates your brand story, mission, and values.

• Make it clear. Your slogan should be easy to understand, leaving no room for ambiguity about what your brand stands for.
• Keep it short. A great slogan is brief but impactful, making a lasting impression in just a few words.
• Set the tone. Whether it’s humor, inspiration, or confidence, the right tone of voice can strengthen your brand’s charm.
• Test its appeal. Seek feedback on your brand messaging to ensure your slogan resonates and leaves the right impression.

4. Get your visual assets done

Your visual identity is the face of your brand. It helps build brand recognition and plays an important role in customer acquisition.

With Adobe’s comprehensive set of tools, it’s possible to design stunning visuals and other brand elements to captivate your target audience.

Take note that many of these features are free with Adobe Creative Cloud’s free membership.

Additionally, take advantage of our partnership to get Adobe Express Premium for two months free or enjoy 20% off Adobe Photoshop.

Pick a color palette

Choose a color palette that sets the tone for your brand and creates an emotional connection with your audience.

Use Adobe Color to create the perfect color combinations for your brand with their color palette generator.

Design a logo

Create an eCommerce brand logo that’s simple, memorable, and scalable across various platforms.

Take advantage of Adobe Illustrator to create a vector-based design with text, patterns, 3D effects, gradients, and other features.

Choose typography

Select fonts that are easily readable, professional, and aligned with your brand’s tone of voice.

Use Adobe Fonts for a wide range of typefaces that can seamlessly integrate into your branding materials.

Design your website

It’s often the first point of contact with potential customers, so you need to ensure that your website accurately reflects your brand through cohesive design elements.

Adobe Express can help you create pages for an eCommerce website within minutes, while Adobe XD offers more advanced customization.

Create imagery and design elements

Make eye-catching visuals that align perfectly with your brand’s story.

Use Adobe Photoshop to enhance product photos, design unique graphics, and maintain a consistent aesthetic across your site.

Design fast with Adobe Express

Use the pre-built design templates offered by Adobe Express to ease your website design process.

It’s perfect for creating a strong branding presence and maintaining visual consistency across all your marketing materials.

5. Integrate your eCommerce brand identity

Consistent branding across all materials, platforms, and marketing channels is vital for building a successful and recognizable brand.

Create comprehensive brand guidelines to ensure every touchpoint with your customers, from your website to email marketing, consistently reflects your brand values and identity, contributing to a seamless online shopping experience.

Brand your website

Ensure your eCommerce website is a true representation of your brand’s essence.

This means consistently using your brand’s language and visual identity, like colors, fonts, and imagery, throughout your site to create a cohesive user experience.

Add clear customer service policies and feature user-generated content like product reviews, testimonials, and photos to enhance your authenticity and build customer loyalty.

Spruce up your social media

Register on popular social media platforms like Facebook, Instagram, and TikTok and incorporate your unique branding in profile photos, posts, and videos.

These channels let you share engaging content, updates, and promotions or run polls and contests that resonate with your audience and increase customer engagement.

Expand branding to marketing

• Use your custom branding to tailor all marketing campaigns. 

Expand these efforts through social media advertising features to generate sales and attract new customers to your eCommerce business.

• Consider using your brand voice in Search Engine Optimization and Google Ads to appear even higher in popular search results.
• Create a mailing list and email marketing templates that reflect your brand’s unique identity, including your color palette, fonts, and imagery.

In addition, partnering with social media influencers who match the spirit of your brand can also help you reach new audiences and amplify your brand’s credibility through influencer marketing.

Start a print-on-demand business with Printify

Now that you understand the basics of creating an eCommerce branding strategy, you’re ready to start selling your products online with Printify.

We make it easy to start a print-on-demand business with no upfront costs and no minimum order requirements.

1. Sign up

Create a free account on Printify to get started. The sign-up process is straightforward, and once you’re in, you’ll have access to a wide range of customizable products and design tools.

2. Select products

Choose from a diverse selection of over 1000 custom products in our Product Catalog to find the best match for your eCommerce business.

We offer everything from custom t-shirts to mugs and home decor items in unmatched product quality.

3. Apply your designs

Use our Product Creator to upload your visual branding, like your logo, or create completely new designs to apply to your selected items. 

Generate product mockups to see how your designs will look on different items and make adjustments as needed.

4. Decide where to sell

Connect your Printify account to your preferred eCommerce sales channel.

We’ve set up automated integrations with popular platforms like Shopify and WooCommerce, as well as marketplaces like Etsy and Walmart.

5. Let Printify do the rest

Our network will take care of order fulfillment and ship directly to your customers, enabling you to focus on marketing efforts to grow a successful eCommerce brand.

FAQ

To summarize

Before you launch your brand online, take the time to carefully craft your brand strategy, from finding a niche to creating a cohesive visual style and applying it across all platforms.

Use Adobe’s tools to create your website and design elements, and Printify’s print-on-demand services to make and sell custom merch.

Ready to start your eCommerce venture?

Adobe offers a powerful suite of tools to elevate your creative projects to new heights. Whether you’re a design whiz, a video editing pro, or just starting your creative journey, we’re here to help you make the most of Adobe’s versatile software. 

From designing stunning visuals to creating print-on-demand products, Adobe provides everything you need to bring your ideas to life with ease.

Adobe Express

What is Adobe Express?

Adobe Express is a versatile, user-friendly design tool that empowers anyone to create stunning visuals with minimal effort. Whether you’re a seasoned designer or just starting out, Adobe Express offers a seamless experience that bridges the gap between creativity and functionality. Here’s what to expect:

• Simplicity – The drag-and-drop interface makes it easy to create professional-quality designs without the steep learning curve of more complex software.
• Templates and assets – Access a vast library of templates, graphics, fonts, and stock images and customize them to fit your brand’s aesthetic.
• Accessibility – Ideal for quick projects, Adobe Express is designed to help you produce polished visuals swiftly, making it perfect for social media posts, flyers, banners, and more.

When to use Adobe Express?

Adobe Express is your go-to tool for creating visually appealing content quickly:

• Quick designs – To quickly create a design, like a social media post or event flyer, Adobe Express offers the tools and templates you need.
• Consistent branding – Maintain a consistent, professional brand identity with Adobe Express’s customizable templates, ensuring all your visuals align with your brand’s aesthetic.

Print on Demand (POD) merch with Adobe Express

Adobe Express excels at helping you create clean, attractive designs for your POD merch. Use it to:

• Create t-shirts, mugs, posters, and more with custom graphics and text.
• Quickly adjust colors, fonts, and layouts to suit your product and target audience.
• Export designs seamlessly to Printify, where they can be printed on various merchandise.

Adobe Photoshop

What is Adobe Photoshop?

Adobe Photoshop is the ultimate photo editing tool. It allows you to manipulate images in ways you never thought possible. Whether you’re touching up photos, creating digital artwork, or designing products or web graphics, Photoshop gives you the tools to bring your vision to life.

• Comprehensive toolset – Photoshop offers tools from basic editing, like cropping and color correction, to advanced features like layer blending, masking, and 3D design.
• Creative freedom – The software supports a broad spectrum of creative processes, from simple photo retouching to creating complex digital illustrations and composites.
• Extensive file compatibility – Photoshop supports numerous file formats, making it easy to integrate with other Adobe tools and share your work across different platforms.

When to use Adobe Photoshop?

Photoshop is your go-to tool for precise control over image editing and design:

• High-quality photo editing – Ideal for tasks requiring detailed photo retouching, Photoshop enables you to remove imperfections, enhance colors, and adjust lighting for polished, professional images.
• Graphic design – Photoshop provides the precision and creative features necessary to produce high-quality visual content like logos, posters, and web graphics.
• Digital art and illustration – Photoshop is perfect for creating detailed digital paintings and illustrations, offering a range of brushes, textures, and effects to help you craft vibrant, expressive artwork.
• Enhanced marketing and product samples – Use Photoshop to take your POD product samples and marketing efforts to the next level by creating visually compelling images that stand out to potential customers.

Print on Demand with Photoshop

Photoshop is great for:

• Complex designs. Create intricate designs for t-shirts, hoodies, and other apparel, with detailed control over colors, textures, and effects.
• Product mockups. Design detailed product mockups with multiple layers and effects, ensuring your designs look stunning on any merchandise.
• High-resolution exports. Export high-resolution designs that are print-ready for various products through Printify.

Adobe Illustrator

What is Adobe Illustrator?

Adobe Illustrator is the industry-standard vector graphics software that allows you to create scalable designs without losing quality. Unlike raster-based programs like Photoshop, Illustrator uses mathematical formulas to create clean, crisp lines that can be scaled infinitely. 

This makes it the go-to tool for creating logos, icons, illustrations, and any graphic that needs to be resized without sacrificing clarity.

• Vector-based design – Illustrator works with vector graphics, meaning your designs remain sharp and clear at any size. This makes it ideal for anything from small icons to large banners.
• Precision and control – The software provides tools that offer precise control over every aspect of your design, from anchor points to curves, ensuring your creations are exactly as you envision them.
• Wide application – Illustrator is used across various industries to create logos, infographics, typography, packaging, and more.

When to use Adobe Illustrator?

• Logo design – Scale logos across various mediums and rest assured your designs will remain sharp and professional at any size.
• Illustrations and icons – Illustrator excels at creating detailed vector illustrations, icons, and other design elements that need to be resized without losing quality.
• Infographics – When creating data-driven visuals, Illustrator’s tools allow you to craft clear, engaging infographics that effectively communicate complex information.

Print on Demand merch with Adobe Illustrator

Illustrator is perfect for:

• Crisp vector designs. Create detailed, scalable designs for products like t-shirts, mugs, and posters in any size.
• Detailed line art. Design intricate line art or patterns for merchandise without worrying about pixelation.
• Typography-based designs. Craft unique, custom typography that stands out on products, ensuring clarity and impact, whether printed large or small.

Adobe XD

What is Adobe XD?

Adobe XD is a powerful tool for user experience (UX) and user interface (UI) design. It provides a seamless environment for designing, prototyping, and sharing user experiences for web and mobile apps. 

With features like vector design, wireframing, and interactive prototypes, XD allows designers to efficiently create and iterate on complex user flows and interfaces.

• UI/UX design focus – XD is tailored to create layouts and interfaces for digital products, offering tools specifically geared toward the UX/UI design process.
• Interactive prototyping – Beyond static designs, XD lets you create interactive prototypes, giving stakeholders and developers a clear vision of the final product’s functionality.
• Collaboration and sharing – XD makes sharing designs and prototypes with team members and clients easy, allowing for real-time feedback and collaboration.

When to use Adobe XD?

Adobe XD is the tool of choice when you’re working on digital products and need to design, prototype, and test user interfaces and experiences. Here’s when XD is most useful:

• UI/UX design for apps and websites – Use XD to design intuitive, user-friendly interfaces for websites, mobile apps, and other digital products, ensuring a seamless user experience.
• Interactive prototypes – When you need to create clickable prototypes to demonstrate the flow and functionality of an app or website, XD allows you to build and test these interactions without any coding.
• Collaboration on design projects – XD is ideal for collaborative design work. Share your prototypes with team members or clients for feedback and make quick adjustments based on their input.
• Designing for multiple screens – When creating designs that need to work across different devices and screen sizes, XD allows you to create responsive layouts and ensure consistency.

Adobe Premiere Pro

What is Adobe Premiere Pro?

Adobe Premiere Pro is a leading video editing software used by professionals and hobbyists alike. It offers a comprehensive suite of tools for video production, from basic edits to complex color correction and audio mixing.

Premiere Pro supports various formats and integrates seamlessly with other Adobe Creative Cloud apps, making it a versatile choice for any video project.

• Advanced video editing – Premiere Pro provides tools for cutting, editing, and enhancing video content, whether it’s a short clip or a full-length feature film.
• Multimedia integration – The software easily integrates with other Adobe tools like After Effects and Photoshop, allowing for a smooth workflow across different media types.
• Professional output – With features like multicam editing, 3D editing, and advanced color grading, Premiere Pro enables you to produce broadcast-quality videos.

When to use Adobe Premiere Pro?

This is your go-to tool for video editing when you need professional-grade capabilities. How does Premiere Pro shine?

• Video editing for content creators – Whether editing YouTube videos, tutorials, or promotional content, Premiere Pro gives you the tools to produce polished, high-quality videos.
• Professional film and TV production – Premiere Pro is widely used in the film and television industry for editing everything from commercials to full-length films, offering the precision and control needed for professional production.
• Multimedia projects – Premiere Pro lets you seamlessly integrate video, audio, graphics, and text for a cohesive final product.

Print on Demand marketing with Adobe Premiere Pro

Premiere Pro is perfect for:

• Product videos. Create engaging video content that showcases your products in action, adding a dynamic element to your marketing strategy.
• Social media clips. Edit short, impactful clips to promote your merchandise on social media platforms, driving engagement and sales.
• Customer testimonials. Compile and edit customer testimonials into compelling video content that builds trust and attracts new customers.

Adobe After Effects

What is Adobe After Effects?

Adobe After Effects is the industry-standard software for motion graphics and visual effects. It’s used to create stunning animations, visual effects, and compositing work that can bring any video project to life. With After Effects, create everything from simple text animations to complex 3D effects and entire virtual environments.

• Motion graphics creation – After Effects is the go-to tool for designing and animating text, shapes, and other visual elements, giving life to your creative ideas.
• Visual effects – The software excels in creating visual effects for film, video, and online content, allowing you to add elements like fire, explosions, or even entirely new backgrounds to your footage.
• Compositing – After Effects allows you to blend multiple video layers and elements into a single, cohesive shot, ideal for creating surreal scenes or integrating CGI into live-action footage.

When to use Adobe After Effects?

• Creating motion graphics – Use After Effects to design eye-catching motion graphics for intros, transitions, lower thirds, and other animated elements in your videos.
• Visual effects for film and video – When your video project requires visual effects like explosions, weather changes, or otherworldly environments, After Effects provides the tools to make it happen.
• Compositing for complex scenes – For integrating multiple visual elements, like adding CGI to live-action footage, use After Effects.

Print on Demand product promotion with Adobe After Effects

After Effects is ideal for:

• Animated product ads. Create dynamic, animated ads that showcase your products in a unique and engaging way, capturing the attention of potential customers.
• Branding animations. Design custom logo animations or intros for your marketing videos, adding a professional touch to your brand’s video content.
• Social media engagement. Develop short, animated clips for social media that highlight your products and special promotions, driving traffic to your store.

Start a Print on Demand business with Printify

1. Sign up

Create a free Printify account and get access to hundreds of customizable products, design tools, and integrations with major eCommerce platforms.

2. Select products

Browse our Catalog of over 1000 products and choose items that resonate with your target audience.

3. Apply your designs

Use our beginner-friendly Product Creator to upload the designs you created with Adobe software.

4. Decide where to sell

Connect your Printify account to any of the biggest eCommerce platforms, such as Shopify, Etsy, and WooCommerce. Alternatively, sell on TikTok Shop or even on your own website with the Printify API.

5. Let Printify do the rest

Once your orders start coming in, our Print Providers will take care of the printing, packaging, and shipping. All you have to do is focus on growing your business.

From Photoshop to your own shop – launch your creative empire

Whether you’re editing photos, designing logos, creating animations, or preparing your print-on-demand merchandise, Adobe has something for everyone.

Monetize your creations with Printify. Simply create your custom products, list them on your favorite eCommerce platform, and let Printify and its partners handle the printing, packaging, and shipping. It’s a seamless way to turn your creativity into a thriving business.

Let’s explore how to create stunning artwork that’s ready for print using Adobe Illustrator, your trusty sidekick for crafting eye-catching designs. 

We’ll cover everything from setting up your workspace and mastering essential tools to exploring advanced techniques like gradients, masks, and transparency. By the end of this guide, you’ll have the skills and knowledge to create designs that look as impressive on paper (or t-shirts, mugs, tote bags) as they do on your screen.

Getting started with Adobe Illustrator

Let’s kick things off by setting up your playground – Adobe Illustrator. This powerhouse software can seem intimidating at first, but once you get the hang of it, it’s smooth sailing.

Set up your workspace

First things first, you need a workspace that functions for you. Illustrator is super customizable, so you can arrange the tools and panels to fit your workflow perfectly. Here’s a quick guide on how to do it:

1. Open Illustrator – If you don’t have it yet, grab a free trial from Adobe’s website.
2. Choose a workspace layout – Go to Window > Workspace and select a layout that suits your needs. The “Essentials” workspace is a good starting point.
3. Customize panels – Drag and drop panels like Layers, Brushes, and Swatches to where you want them. You can dock them on the sides or float them around.
4. Save your workspace – Once you’re happy with your setup, save it by going to Window > Workspace > New Workspace.

Basic tools and features overview

Now, let’s get familiar with some basic tools and features you’ll be using.

• Selection tool (V) – Use this to select and move objects around.
• Direct selection tool (A) – Perfect for selecting and modifying specific anchor points or paths.
• Pen tool (P) – Your go-to for creating custom shapes and paths.
• Shape tool (M) – Create rectangles, ellipses, polygons, and more.
• Type tool (T) – Add and manipulate text.
• Layers panel – Organize your design elements in layers for better control.
• Color and swatches panel – Manage your color palette and apply fills and strokes.

What are the requirements for Print on Demand?

Before we dive into creating your masterpiece, let’s cover some essential requirements for POD designs. 

1. Ensure your designs are at least 300 DPI (dots per inch) for crisp prints.
2. Use CMYK color mode for print designs as it offers better color accuracy for printing compared to RGB.
3. Include a bleed area (usually 1/8 inch) to ensure your design prints edge-to-edge without white borders.
4. Keep important elements within the safe zone to avoid them being cut off during printing.

Create your first design with Adobe Illustrator

Now, you’re ready to create some magic. Let’s walk through the steps to bring your first design to life in Illustrator.

Create a new project file

To start a new project:

1. Open Illustrator – Go to File > New or press Ctrl+N.
2. Set up your document  – Choose the dimensions for your project. For print, set the resolution to 300 DPI and the color mode to CMYK.
3. Create your document – Click Create, and you’re ready to go!

For more detailed instructions, check out this guide on creating a new document.

Working with layers and groups

Layers and groups help you keep your design organized and make it easier to manage different elements.

1. Open the Layers panel – Go to Window > Layers to open the Layers panel if it’s not already visible.

2. Create new layers – Click the Create New Layer button at the bottom of the panel. Layers can be used to separate different elements of your design, like background, text, and images.
3. Naming layers – Double-click on a layer’s name to rename it for better organization (e.g., “Background”, “Text”, “Graphics”).
4. Group elements – Select the objects you want to group together, right-click, and choose Group or use the shortcut Ctrl+G (Cmd+G on Mac). Grouping makes it easier to move and scale multiple objects at once.
5. Lock layers – You can lock layers to prevent them from being edited or moved accidentally. Click the lock icon next to the layer’s name.
6. Lock layers – You can lock layers to prevent them from being edited or moved accidentally. Click the lock icon next to the layer’s name.

Here’s a handy guide on working with layers.

Creating and drawing shapes

Illustrator offers various tools for creating and drawing shapes, from basic geometric shapes like rectangles and circles to more complex organic shapes using the Pen tool. Experiment with different shapes and combine them to create unique designs. Here’s how:

1. Select a shape tool – Choose from the Rectangle, Ellipse, Polygon, or Star tools in the toolbar.
2. Draw your shape – Click and drag on the canvas to create your shape.
3. Edit your shape – Use the Direct Selection Tool to adjust anchor points and paths.
4. Combine shapes – Use the Pathfinder panel (Window > Pathfinder) to combine multiple shapes into complex ones (e.g., uniting, subtracting, intersecting shapes).

Learn more about creating shapes.

Choosing and pairing fonts

Typography plays a crucial role in design. Choose fonts that are readable and complement your artwork. Consider your brand’s personality and the message you want to convey. 

Pair different fonts for visual interest and create a hierarchy using different sizes and weights. Here’s an easy way how to choose and pair them:

1. Select the Type Tool (T) – Click on the canvas and type your text.
2. Choose a font – Go to the Character panel (Window > Type > Character) and pick a font from the dropdown menu.
3. Pair fonts – Use contrasting fonts for headings and body text. For example, pair a bold sans-serif font with a sleek serif font.
4. Adjust text – Change the font size, letter spacing (kerning), and line spacing (leading) in the Properties panel.

Importing images and graphics

Adding images and graphics can elevate your design. Here’s how to do it:

1. Go to File > Place. Choose the image you want to import.
2. Position your image. Click on the canvas where you want the image to appear.
3. Embedding vs linking – Choose to either embed the image (making it part of the file) or link to it (keeping the file size smaller but requiring the linked file to be accessible).
4. Adjust your images – Use the Control panel to adjust the image’s size and position. For more advanced editing, you might use the Transparency panel to blend the image with your design.

For more details, visit this guide on importing graphics.

Applying gradients and effects

Gradients add depth and dimension to your designs, while effects like drop shadows and glows can create a more polished and professional look. Illustrator offers a wide range of gradient and effect options, so experiment and find the ones that best enhance your artwork.

1. Select object – Click on the object you want to apply a gradient or effect to.
2. Gradient tool (G) – Select the Gradient Tool from the toolbar. In the Gradient panel, choose between linear and radial gradients. Click and drag on the object to apply the gradient.
3. Adjusting gradients – Use the Gradient panel to add or remove colors, adjust the direction, and fine-tune the gradient.
4. Adding effects – Go to Effect in the top menu, then browse effects under Stylize, Distort & Transform, etc. For instance, you can add a drop shadow or an outer glow to make your object pop.
5. Appearance panel – Use the Appearance panel to manage and edit multiple effects applied to an object.

For more on gradients and effects, check out these gradient and effects guides.

Using masks and transparency

Masks allow you to hide or reveal specific parts of your design, while transparency controls the opacity of objects. These powerful tools can add depth, complexity, and visual interest to your artwork. Here’s how:

1. Clipping masks – Select the object you want as the mask, then the object you want to mask. Right-click and choose Make Clipping Mask. This hides everything outside the mask shape.

2. Opacity – Adjust the transparency of an object in the Transparency panel. Slide the opacity percentage to make your object more or less transparent.

3. Blending modes – In the Transparency panel, experiment with blending modes (e.g., Multiply, Screen) to create different visual effects by blending colors and layers.

For more details, visit Adobe’s guide on masks and transparency.

Exporting your designs

Once you’re satisfied with your design, it’s time to prepare it for printing. Export your artwork as a high-resolution file in a format that your print-on-demand provider accepts, typically PDF, PNG, or JPEG.

1. File > Export > Export As: Choose this option to export your file.

2. Choose Format: Select a format suitable for printing, such as PDF, TIFF, or high-resolution JPEG/PNG.
3. Resolution: Ensure your resolution is set to 300 DPI to maintain print quality.
4. Export Settings: For PDFs, ensure you include bleed settings and select Press Quality for the best results. For images, select Maximum Quality.

Check out this guide for more exporting tips.

Make it happen today!

Start selling

Start an eCommerce business with Printify

Now that you’ve mastered the basics of Illustrator, start creating designs, placing them on products, and selling them to the world. And there’s no easier way to do it than with Printify. How? Like this:

1. Sign up

First, create a free Printify account – it’s fast, easy, and accessible to anyone. Register with your email or Google account from your desktop or mobile device.

2. Select products

Printify is home to the biggest product Catalog on the market. We’ve got everything from classics like t-shirts and hoodies to home decor products, pet accessories, calendars, and wireless smartphone chargers.

3. Apply your designs

When you’ve selected the product, tap Start Designing, and you’ll land in our Product Creator. There, you can upload your Illustrator creations and adjust them onto the virtual product. But there’s more – you can also add various elements from our library, use the AI image generator, and much more.

4. Decide where to sell

Are your products done? Now, decide where you want to sell. A marketplace like Etsy or eBay? We integrate with them! A platform with a more customizable storefront like Shopify or Wix Store? Yup, Printify has integrations for them, too. Decide, connect, and publish your products.

5. Let Printify do the rest

And now for the fun part – selling. Once somebody buys a product from your store, you don’t need to lift a finger because we’ll handle 100% of the work for you. Production, packaging, and shipping are in our hands; you simply cash in the profits and focus on making your next designs.

Conclusion

Now you’re ready to start creating and selling print-on-demand products like a pro. Armed with the power of Adobe Illustrator and Printify’s seamless platform, you have everything you need to bring your artistic vision to life and build a thriving business.

From customizing your workspace and mastering essential Illustrator tools to understanding the nuances of print-on-demand requirements, you’re well on your way to producing stunning artwork that’ll wow your customers. And with Printify handling all the printing and fulfillment, you can focus on what you love most – creating and sharing your unique designs with the world.

So, crack your fingers and start creating. Let your imagination run wild and design your next masterpiece!

Make it happen today!

Start selling

When it comes to print-on-demand, having eye-catching designs and a strong brand presence can make all the difference. Adobe Express offers a ton of free templates that can help you create stunning products, engage your audience with impactful marketing, and build a memorable brand.

In this guide, we’ll explore 15 of the best free Adobe Express templates that can elevate your print-on-demand business. From creative product designs to powerful marketing tools and standout branding assets, we’ve got you covered.

Templates for product designs

When you’re creating products for your print-on-demand business, having a strong design template is key. Adobe Express offers a wide range of free templates that can help you craft unique, eye-catching designs for any type of merchandise. 

Below are five excellent templates to start with, perfect for t-shirts, posters, and more.

1. Forever Together

This playful design featuring smiling mushrooms and the text “Forever Together” is a charming choice for products like t-shirts, tote bags, custom notebooks, or posters. It’s ideal for a cozy, nature-inspired theme.

This design appeals to a wide audience, especially those who appreciate a whimsical, earthy aesthetic that feels both comforting and charming. Imagine it on a soft, organic cotton tee or a reusable tote bag – ideal for anyone who loves nature or wants to add a touch of whimsy to their everyday items.

2. Neon Green Medusa

Bold and electrifying, the Neon Green Medusa template is designed to make a statement. The intense contrast between the neon green and deep black gives this design a vibrant, edgy appeal, making it perfect for streetwear, band merch, or any apparel targeting a trend-conscious, younger audience. 

Whether on a hoodie, a skateboard, or even a phone case, this design grabs attention and stands out in any crowd. The fierce Medusa imagery adds a rebellious flair, appealing to those who love to push boundaries with their style.

3. Bloom Like a Rose

This delicate rose design, accompanied by the phrase “Bloom Like a Rose” is perfect for creating elegant, feminine products. Consider this template for candles, journals, or even wall art.

Picture this on a blush-colored journal or a soft pastel mug – perfect for anyone who wants to add a touch of floral elegance to their collection. It’s a gentle reminder of growth and beauty, making it an inspiring choice for a range of products.

4. Grazed Knees

With its gritty, urban appeal, the Grazed Knees template captures the essence of street culture. The distressed text and band-aid graphic create a raw, authentic look that’s perfect for skateboarding gear, hoodies, and other streetwear items. 

This visual resonates with a laid-back, rebellious audience who appreciate a design that reflects the trials and triumphs of urban life.

5. Keep On Pushing

Dynamic and motivating, the “Keep On Pushing” template is all about perseverance and drive. It features a bold, energetic design perfect for products aimed at inspiring and motivating others. 

Whether you’re creating gym bags, t-shirts, water bottles, or even posters, this design encourages resilience and determination.

Templates for marketing

Marketing your brand effectively requires visuals that capture attention and convey your message clearly. Adobe Express offers a variety of editable templates that make creating professional-looking marketing materials quick and easy. 

Whether promoting a flash sale, showcasing a new collection, or simply updating your Facebook cover, these templates provide a strong foundation to customize your brand’s identity.

1. Facebook Page Cover

Craft an attention-grabbing Facebook cover that embodies your brand’s values with this stylish “Fashionably Sustainable” template. Featuring warm, earthy tones and sleek typography, this design perfectly balances modern style with eco-conscious messaging. 

Easily personalize the images, text, and color scheme to ensure it aligns seamlessly with your brand’s identity, making it an excellent option for brands that prioritize sustainability while wanting to stand out on social media.

2. Instagram Story Template for Sales

This elegant and visually striking template is designed to promote sales on Instagram Stories. The gold and black theme exudes luxury. With a 30% off message prominently displayed, this template is sure to grab attention. 

Easily swap out the images, text, and colors to highlight your own promotions and encourage customer engagement.

3. Instagram Story Flash Sale Template

This bold “Flash Sale” template is crafted to generate excitement and urgency in your Instagram Stories. The vibrant yellow backdrop, paired with a clear call-to-action, ensures your limited-time offers stand out. It’s perfect for driving quick engagement and conversions.

4. Fashion Magazine Social Media Post

This sophisticated template mimics the look of a high-end fashion magazine cover, making it an excellent choice for showcasing new collections or fashion tips on social media. 

The elegant design, complete with a stylish model and engaging headlines, is perfect for brands aiming to convey a sense of luxury and refinement.

5. New Product Animated Social Media Story

Channel the sophistication of a high-end fashion magazine with this elegant social media post template. Ideal for showcasing new collections or offering fashion advice, this design features a chic model and compelling headlines that reflect luxury and refinement. 

It’s a fantastic choice for brands that want to project an image of style and exclusivity while engaging their audience on social platforms.

Branding templates

Building a strong brand identity starts with the right visual elements. Adobe Express offers a range of customizable, professionally designed branding templates that make your brand memorable and instantly recognizable. 

These templates are fully editable, allowing you to easily change colors, swap elements, and adjust typography to perfectly align with your brand’s identity.

1. Retro Style Logo

This template brings a nostalgic vibe with its playful and vintage design, perfect for businesses that want to evoke a sense of nostalgia or appeal to a retro-loving audience. The bold text and simple lines make it versatile for various applications, from apparel to promotional materials.

2. Fashion Store Logo

Designed with elegance in mind, this template is ideal for fashion brands aiming for a modern, sophisticated look. The sleek typography and minimalist design elements give it a high-end feel, making it perfect for branding everything from shopping bags to social media posts.

3. Hand Gesture Logo

This template is quirky and fun, featuring a stylized hand gesture that instantly grabs attention. It’s perfect for POD stores, creative agencies, or any brand that wants to project a lively and dynamic image. The design’s simplicity ensures it works well across different media and platforms.

4. Pet Shop Logo

Adorable and heartwarming, this template is tailored for pet-related businesses. The cute cat illustration paired with playful typography makes it perfect for branding everything from pet accessories to store signage. It’s a design that pet lovers will instantly connect with.

5. Streetwear Logo

Bold, edgy, and modern, this template is ideal for streetwear brands looking to make a statement. The striking design with a futuristic alien icon and strong typography ensures that your brand stands out in a crowded market. 

Whether you’re designing clothing, accessories, or promotional materials, this logo template sets the tone for a brand that’s all about attitude.

These 15 templates are just the tip of the iceberg! Adobe Express offers a vast library of free, fully customizable templates that can be tailored to fit your brand’s unique style and messaging. Explore the full collection at Adobe Express Templates.

Designs Ready? Time to Sell

1. Sign up

Start by setting up your free Printify account. The sign-up process is straightforward and quick, providing you with access to a vast array of customizable products, design tools, and integrations with leading eCommerce platforms. Speed up the registration by using your Google account.

2. Select products

Dive into Printify’s extensive Catalog, which boasts over 900 products. Select items that will appeal to your target customers, such as t-shirts, mugs, phone cases, or home decor. Focus on trending items in your niche to enhance your chances of higher sales.

3. Apply your designs

Take advantage of Printify’s intuitive Product Creator to upload the designs you’ve crafted using Adobe Express or create new ones on the spot. Tailor the product’s colors, experiment with the AI image generator, use the text editor, or remove backgrounds to align perfectly with your creative vision.

4. Decide where to sell

Connect your Printify account to your chosen eCommerce platform – whether it’s Shopify, Etsy, WooCommerce, or even TikTok. Additionally, integrate with your own website using the Printify API. Identify where your target audience is most active and tailor your efforts to those platforms.

5. Let Printify do the rest

Once your store is live and orders start flowing in, Printify’s network of Print Providers will take over the production, packaging, and shipping directly to your customers. This allows you to focus on scaling your business and crafting more outstanding designs using Adobe tools.

Ready to make these templates your own?

With Adobe Express, you’ve got the tools to effortlessly bring your creative ideas to life. These versatile templates are perfect for crafting eye-catching designs that will truly resonate with your audience. 

Whether you’re focusing on product designs, gearing up for your next marketing campaign, or laying the foundation for a brand, Adobe Express provides fully customizable templates that have got you covered every step of the way. Dive in, get creative, and watch your designs make an impact.

Design keeps pushing the boundaries of creativity and innovation. So we’ve highlighted the key graphic design trends that will ignite fresh ideas and keep you at the forefront of the industry.

Scroll further for a list Adobe services that can help you achieve intricate and precise visuals. Combine Adobe’s advanced tools with Printify’s versatile platform to create designs that captivate and sell.

Key design trends for 2024

Explore the top design trends for 2024 and stay ahead of the curve, as predicted by Adobe’s 2024 design trends report.

1. Minimalistic and clean designs

Key Concepts:

• Simplicity
• Open Space
• Clarity
• Function-Driven
• Subtle Details

Minimalistic designs with clean lines and ample white space continue to be a leading graphic design trend. These designs focus on clarity and functionality, removing unnecessary elements to highlight the core message or prioritize form over color.

Use clean lines and generous white space in product designs, such as apparel, home decor, and accessories, to create a modern and sophisticated look. Minimalistic branding and packaging can also enhance the customer experience by providing a sleek and professional appearance.

Examples of Minimalistic and Clean Designs:

• Brands like Apple and Muji excel in minimalistic design, providing seamless user experiences that emphasize the product.
• Modern packaging designs have also embraced minimalism, focusing on simplicity and eco-friendly materials.

2. Vibrant colors and gradients

Key Concepts:

• Bold Palettes
• Dynamic Blends
• High Contrast
• Eye-Catching Hues
• Gradient Shifts

Vibrant colors and abstract gradients provide a lot of design variety. A stark contrast color palette injects energy and excitement, making designs pop in an often gray and minimalist background.

Pairing these vibrant colors with geometric shapes or smooth curves can create visually striking effects. Using gradient color transitions or multiple bright colors adds a dynamic feel to your designs that can be paired, layered, and matched for a unique look.

Bold and dynamic color schemes can be used to make apparel busy and attract attention, which appeals to many, especially a younger audience. Vibrant product images and marketing materials can also enhance the visual appeal of online stores and social media platforms.

Examples of Vibrant Colors and Gradients:

• Spotify’s branding is a prime example of vibrant and dynamic use of colors.
• Social media graphics that incorporate high-contrast palettes tend to stand out and attract more engagement.

3. 3D elements and depth

Key Concepts:

• Realism
• Dimension
• Layering
• Immersion
• 3D Texture

Adding depth with 3D elements brings a new layer of visual appeal. Whether for web design, social media graphics, or products, 3D elements can make your work more immersive.

3D model elements create a sense of realism and interaction, making visuals more engaging. Data visualization using 3D models can also make complex information more accessible and understandable to larger audiences.

Use 3D mockups for product images to give customers a realistic view of what they’re purchasing. Adding 3D textures and layers to your product designs can be a fun design idea as long as they stay as supporting features, such as patterns, grid lines, or dimensional text.

Examples of 3D Elements and Depth:

• Nike’s product showcases often feature 3D elements to highlight the intricacies and design details of their footwear.
• Websites with 3D design elements provide a more interactive user experience.

4. Sustainable and eco-friendly design

Key Concepts:

• Earth Tones
• Recycled Materials
• Eco-Conscious
• Minimalist Packaging
• Green Design

Sustainable and eco-friendly designs are more than trends; they’re a movement towards responsibility. Using earthy tones, recycled materials, and promoting environmental consciousness can resonate well with today’s target audience.

Use earth tones and choose manufacturers that use eco-friendly inks and materials. Highlight these features in product descriptions and marketing elements. Sustainable packaging can also reinforce your brand’s commitment to environmental responsibility.

Examples of Sustainable and Eco-Friendly Design:

• Brands like Patagonia and IKEA have been at the forefront, integrating sustainability into their core design philosophies.
• Graphic designers who focus on sustainable design often draw inspiration from the natural world, creating designs that emphasize well-being and environmental care.

5. Smooth curves

Key Concepts:

• Flowing Lines
• Organic Forms
• Fluid Motion
• Soft Edges
• Natural Shapes

Organic shapes and smooth curves with complementary colors offer a sense of fluidity and movement. These elements make designs feel more natural and less rigid, reflecting a harmonious balance inspired by the natural world.

Use flowing lines and soft edges to make products more visually appealing and unique, attracting customers looking for distinctive designs. Alternate spacing and asymmetry can also give your designs a unique touch and make them stand out, keeping products non-conforming.

 Examples of Smooth Curves:

• Coca-Cola’s iconic logo and bottle shape are examples of the effective use of smooth curves.
• Organic architecture and modern interior design benefit from smooth, flowing shapes, creating more inviting and aesthetically pleasing spaces.

6. Retrowave and nostalgic designs

Key Concepts:

• Funky Patterns
• Vintage Minimalism
• Retro Stripes
• Throwback Aesthetics
• Classic Colors

The past few years have made nostalgia into a powerful storyteller. Retrowave and nostalgic designs draw inspiration from old media, salvaging the styles of the past that need a do-over.

In today’s quick-access media, retrowave styles evoke a feel of simpler times during the last century. Incorporating elements like sideways composition and experimental typography can help you enhance the nostalgic vibe.

Throwback aesthetics are a great selling point for many customers. Designs that evoke old media – comics, TV shows, brands – are a statement piece now more than ever. Nostalgic branding and marketing can also evoke emotional connections with your audience.

Examples of Retrowave and Nostalgic Designs:

• Stranger Things’ promotional materials capture the 80s feel perfectly.
• Designers incorporate nostalgic patterns by drawing inspiration from toned-down color palettes or a sun-bleached effect to make graphic posters feel timeless.

7. Animated and interactive design

Key Concepts:

• Motion
• User Interaction
• Engagement
• Dynamic Content
• Audio Elements

Interactivity is the spark that keeps digital content alive. Animated and interactive designs can captivate users and make your content more engaging, especially when incorporating audio. From subtle animations to interactive elements, this trend creates a focal point that keeps the user active.

Use animated product displays and interactive features on your storefront to create a more engaging shopping experience. Animated graphics and videos for social media can also increase visibility and interaction with your audience.

Examples of Animated and Interactive Design:

• Online stores often use animated product displays and interactive features to showcase products dynamically and improve the shopping experience.
• Adding animations to presentations and infographics can make data more engaging and easier to understand, capturing the audience’s attention.

How to implement design trends with Adobe?

1. Adobe Express for ease and speed

Adobe Express is a powerful tool for quick and creative graphic design. Its intuitive interface and versatile features make it perfect for crafting designs for apparel, accessories, or branding your business. Adobe Express empowers you to bring vibrant and eye-catching designs to life, even if you’re new to graphic design.

Experiment with templates, add dynamic text, and incorporate striking images to craft unique and engaging content. Play with various design elements to effortlessly achieve polished and professional results.

Key Features:

• User-Friendly Interface: Ideal for beginners and quick design projects.
• Templates: Choose from a wide range of templates for branding, apparel design, and more.
• Text Tools: Add and customize text with various fonts and styles.
• Image Integration: Incorporate and edit images seamlessly.
• Design Elements: Use shapes, icons, and graphics to enhance your designs.
• Export Options: Easily export your designs for web or print.

2. Adobe Illustrator for all things vector

Adobe Illustrator is your go-to tool for creating vector graphics. Its precision and versatility make it ideal for crafting geometric shapes, logos, and detailed illustrations. Illustrator helps bring minimalistic designs and smooth curves to life, especially if you want an enhanced resolution.

Use Illustrator for experimental fonts and intricate shapes with altered spacing to create unique cutting-edge designs. Play with contrasting colors and sharp edges for smooth visuals.

Key Features:

• Precision Drawing Tools: Perfect for creating scalable geometric shapes and logos.
• Extensive Font Tools: Design unique and experimental fonts.
• Color Tools: Play with contrasting colors and create high-impact visuals.
• Vector Brushes: Create intricate and detailed illustrations.
• Advanced Gradient Tools: Make use of color transitions for dynamic designs.
• Layering: Organize and manage complex designs efficiently.

3. Photoshop for image editing

Adobe Photoshop excels in image manipulation and editing. Whether you’re enhancing pictures or creating vibrant colors and abstract gradients, Photoshop provides the tools you need. It’s also the prime industry illustration tool for graphic artists, with a huge painting toolset.

Experiment with high-contrast color palettes, artistic illustrations, and other elements for additional effects. Photoshop’s capabilities extend to digital art, product mockups, and packaging design, with tools to sketch out your creative ideas and provide a proof of concept.

Key Features:

• Advanced Photo Editing: Enhance photos with tools for color correction, retouching, and more.
• Painting and Drawing Tools: Extensive brushes and textures for digital art.
• Layer Management: Organize and edit complex projects.
• Smart Objects: Easily update and edit repeated elements.
• Filter Gallery: Apply artistic filters to create unique effects.
• 3D Design: Create and manipulate 3D models.

4. Adobe XD to design the perfect website

Adobe XD is perfect for web design. It allows you to create interactive prototypes and user interfaces with ease. Creative directors and branding specialists often use Adobe XD to make sure that every element of their website interface aligns with the brand’s vision and style.

Use Adobe XD to incorporate 3D elements and animated designs to make your website more dynamic and user-friendly. Create layouts that feature center-stage graphic design elements and focal points to guide users’ attention.

Key Features:

• Interactive Prototyping: Design and test interactive user interfaces.
• Responsive Resize: Easily adjust designs for different screen sizes.
• Repeat Grid: Create and update repeated content efficiently.
• Voice Prototyping: Add voice interactions to your prototypes.
• Coediting: Collaborate with team members in real-time.
• 3D Transforms: Add depth to your designs with 3D elements.

5. Animate elements with Adobe After Effects

Adobe After Effects is ideal for adding motion to your designs. From subtle animated elements to complex animations, After Effects can help you create engaging content with lasting impressions, especially for social media graphics and promotional videos.

Use After Effects to bring your static designs to life with sophisticated motion graphics and visual effects. The software supports 2D and 3D animation and integrates seamlessly with other Adobe Creative Cloud apps like Photoshop and Illustrator.

Key Features:

• Motion Graphics: Create stunning animations and visual effects.
• Keyframing: Control animations with precision.
• Text Animation: Animate typography for dynamic text effects.
• Visual Effects: Apply effects to add depth and realism to your videos.
• 3D Compositing: Integrate 3D elements into your compositions.
• Plugins and Presets: Enhance your workflow with a wide range of plugins.

Turn trends into products

1. Sign up

Sign up for Printify for free to access all the tools you need to create and sell your designs. You can also check out our free t-shirt designs for inspiration on the latest graphic design trends.

2. Select and design your products

Choose from various products from the Printify Catalog, from apparel to home decor. Use Adobe tools and the Printify Product Creator to design and apply your graphics of products.

Experiment with different product styles, materials, color palettes, and t-shirt printing methods to find the perfect match for your graphic design trends. If you’re looking to create a small business, consider your brand imagery, product design, website, and even packaging.

3. Decide where to sell

Pick between an eCommerce platform or online marketplace to set up your digital storefront. Printify offers multiple integrations with many of the top eCommerce sales channels in the world.

4. Let Printify do the rest

Upload your graphic design, publish products, and sit back. Printify’s network will handle printing, shipping, and customer service whenever you make a sale.

FAQ

To summarize

As design continues to evolve, staying informed and adaptable is key. Stay ahead of the curve to bring fresh air into your projects and make a memorable impact.

Mastering the design trends for 2024 with Adobe’s suite of tools can transform your creations. Whether you’re crafting minimalistic and clean designs, experimenting with color combinations and gradients, or adding depth through 3D elements, Adobe has the resources to help you succeed.

Once you’re ready to sell, use Printify to fill your eCommerce storefront with trending designs and quality wholesale products. Let your creativity shine in the forefront of graphic design.