1. Use online art marketplaces

Selling on online art marketplaces is the easiest way for new artists to reach a global audience. 

Choose from the following platforms, with an existing audience of art buyers and built-in tools for marketing, payment processing, and shipping.

• Saatchi Art
  One of the largest and most reputable online art galleries, Saatchi Art, focuses on physical art and provides excellent exposure for emerging and established artists. Register and create an artist account.
  
• Artsy
  A leading online marketplace that connects collectors with galleries, offering a vast marketplace for contemporary and modern art. To sell on Artsy, artists must partner with a gallery.
  
• Etsy
  This eCommerce platform is one of the most popular online art marketplaces. Register for an Etsy account to create a shop and sell anything from digital to traditional art forms.

2. Create a website on an eCommerce platform

Selling original artwork online is an excellent option for self-representing artists. eCommerce platforms enable you to build a website with integrated shopping features, serving as your primary sales channel.

To succeed, choose from the online platforms below with strong website building, sales, blogging, SEO (Search Engine Optimization), and content management tools.

• Shopify
  As a leading platform, Shopify allows selling art online through customizable stores, supporting physical and digital art sales. Sign up for a free Shopify trial.
  
• Wix
  Wix is an excellent option for artists who want to create a visually striking online store and sell physical and digital art pieces. Sign up to create a Wix store and try its easy-to-use website builder.
   
• Squarespace
  Known for its visually appealing templates, Squarespace is an excellent choice for physical and digital creators. Set up an art store on Squarespace with intuitive eCommerce features.

3. Create art prints with POD

Print on Demand helps you scale your art business while generating passive income. Platforms like Printify empower artists to reproduce their original art on canvases or other physical products, such as classic t-shirts and customizable mugs. 

As an artist, explore various categories, including print-on-demand consumer products. Use all of these items to showcase your art at events and art shows or sell it online.

No upfront investment, inventory, or storage is needed, as your art prints are only produced and shipped after a customer orders from your online store.

Printify offers integrations with eCommerce and art marketplaces, allowing you to sell directly through the most popular platforms, like Shopify and Etsy.

Once you create your online store, easily connect it with Printify.

• Sign up

Create a free Printify account and click Add a new store to connect Printify. 

• Pick items for your art reproduction

Browse through Printify’s Product Catalog to choose the items you’d like to feature your art on.

• Prepare your art for printing

Customize selected items with high-quality images of your art. Upload them to our intuitive Product Creator and check the mock-up of your final print before sending it to production.

• Sell on your store or order for yourself

Once you’ve created the final product, publish it in your online store and start selling prints. You can also order a sample for yourself.

4. Turn social media into your sales channel

Next, let’s explore how to make money as an artist on Meta and TikTok. Make sure the eCommerce platforms you choose to build your store support the necessary plugins or extensions for social media sales channels.

• Meta

Create a Facebook page and post content, alternating between sales and informative posts. If you want to reach a younger audience, create an Instagram business account and post high-quality images. 

To turn your social media into a sales channel, use Meta’s eCommerce features for Facebook and Instagram business shops. These features let you connect your store and allow followers to browse products and purchase art without leaving the app.

• TikTok

TikTok has the youngest audience among social networks, focusing on entertainment through short videos. 

To get started, sign up for a TikTok business account, list your products, and connect your store. Then, set up a TikTok shop, an in-app feature that allows users to buy products directly from your videos.

5. Start an art blog

If you have a website or online store with built-in tools for content creation and visibility, consider adding an art blog to showcase your expertise, highlight the creative process, attract buyers, and generate income.

• SEO

Optimizing your blog posts with relevant keywords can increase your site’s ranking in Google results and attract potential customers. Use tools like Google Trends or extend your research on Semrush.

• Selling art

Blogs are excellent for promoting and selling original pieces, art prints, digital downloads, music, or courses. Your blog posts can link directly to products in your online store, creating a seamless connection between content and eCommerce.

• Advertisement and affiliate links

Ad platforms like Google AdSense allow you to display ads tailored to your audience, earning money each time a visitor clicks on or views an ad.

Partner with relevant companies, such as those offering art supplies or creative software, and earn commissions on sales through your affiliate links.

6. Create a YouTube channel

Grow your following, showcase your art, and monetize your expertise by starting an art YouTube channel.

Share your music creations or even start a podcast on YouTube, which allows you to reach different audiences through various formats.

Combine time-lapse videos, step-by-step tutorials, and in-depth guides to create educational content and monetize your YouTube channel.

• Join the YouTube Partner Program

You’ll need at least 1,000 subscribers and 4,000 watch hours.

• Turn on ads 

Once you qualify, turn ads on and earn from views and clicks.

• Use affiliate marketing 

Promote products in your videos and earn commissions.

• Sell your art

Include links to your online store, art marketplace, or portfolio in video descriptions.

• Offer memberships

Provide exclusive content to paying subscribers.

7. Teach art by creating online courses

Creating an online course is one of the best examples of how to make money as an artist. Teaching art classes online generates revenue, helps refine your skills, and builds a wider audience.  

Teach by hosting live video sessions, recording educational videos, and creating written content. Start with what you do best, teach the fundamentals, and develop how-tos to monetize your online art courses.

• Use online course platforms

Leverage platforms like Skillshare or Udemy to host and sell your art course. These platforms handle the technical aspects, allowing you to focus on creating valuable content.

• Offer subscriptions

Provide ongoing lessons through a subscription model, where students pay a recurring fee for access to exclusive content and regular updates.

• Sell exclusive downloadable content

Offer premium downloadable materials of your course content, such as worksheets, templates, or additional project guides.

8. Work as a freelancer

Freelance artists have the flexibility to take on diverse projects, from graphic design to music production, while working independently. With the right strategy, it can become a profitable career path.

• Define your niche

Narrow your focus to a specific type of work and establish yourself as an expert in that area.

• Show your portfolio

A well-designed website or online store showcasing your portfolio is essential for any freelance artist. Highlight your best work, client testimonials, and services offered. 

• Leverage social media

Visual artists can use platforms like Dribbble and LinkedIn, while musicians can consider Bandcamp. Social media is crucial for networking, sharing your work, and attracting potential clients.

• List yourself on freelancing platforms

Sign up for platforms like Fiverr to gain visibility and explore opportunities.

9. Become a streamer

Streaming art is similar to recording courses. Stream online art tutorials, creative processes, or studio tours. 

Although YouTube Live is the most popular choice for live streaming, you can also use social media channels and other specialized platforms.

• Behance

Behance is Adobe’s social network that empowers creatives to live stream from Photoshop or Illustrator on iPad or via third-party solutions.

• Picarto

Picarto is a leading live-streaming platform for creators, including artists, musicians, and professionals from the gaming industry.

• Spotify 

Spotify is a music and podcast streaming platform where artists can upload their work and earn money based on streams. 

• Restream

Restream is a browser-based live streaming tool that allows creators to stream video content to multiple platforms simultaneously without needing external software.

10. Sell at art fairs, festivals, and galleries

Participating in art festivals and exhibiting at local art galleries offers exposure, in-person selling, and networking opportunities with gallery owners and fellow artists. 

While participating in an art fair or festival can be costly due to fees and logistics, the benefits extend beyond sales. Networking at these events can open doors for collaborations and future gallery representation.

• Prepare your portfolio 

Have a professional portfolio, including business cards, to show to gallery owners or collectors. Invest in display materials that effectively showcase your work.

• Find an art gallery

As most art fairs accept galleries rather than individual artists, consider finding a gallery to represent you and your work. Explore gallery networks like Ocula or Sotheby’s.

• Find the right event

Art fairs often have distinct themes or focuses, so choose the one that matches your style and goals. Select from top international art fairs like Art Basel and The Armory Show.

• Submit applications early

Check the submission guidelines for galleries and apply well in advance. For fairs, apply as soon as the registration opens.

11. Apply for art competitions and grants

Grants and contests cover various art forms worldwide, including visual arts, music, and writing. Institutions offer art grants to students, young or mid-career artists, art educators, and minorities. 

Art contests are competitions where artists submit their work to be judged, with the chance to win prizes, gain recognition, or secure exhibition opportunities.

• Grants

Some art grants are available for artists using technology and innovation, while others support artists addressing social issues. Consider applying to programs like the Pollock-Krasner Foundation.

• Art contests

Select the art contest that aligns with your artistic portfolio. Consider participating in contests like the Sony World Photography Awards and the Lumen Prize for Digital Art.

12. Commission artwork

Commissioned artwork involves an artist creating a custom piece based on a client’s request. This traditional income method lets artists directly connect with patrons interested in their specific style or expertise.

• Sign up on online platforms

Register on sites like Artwork Archive or Art Please to offer commission services and connect with potential clients.

• Prepare clear terms

When accepting commissions, create a detailed contract covering price, deadlines, payment terms, rights, and expectations.

• Communicate effectively

Maintain open communication with your clients, ensuring all project details are discussed and agreed upon to avoid misunderstandings.

With Printify, easily reproduce your art on various products. Explore our Product Catalog to print your artwork on postcards and canvases using fine-art quality Giclée printing, or apply it to home decor items.

Aluminum Composite Panels

By Generic brand

From $25.78 From $19.55 with Printify Premium

14 sizes Posterflow

Fine Art Postcards

By Generic brand

From $0.89 From $0.67 with Printify Premium

2 sizes Prodigi

Wall Decals

By Generic brand

From $17.89 From $13.57 with Printify Premium

6 sizes Printed Simply

Light Cube Lamp

By Generic brand

From $90.88 From $66.85 with Printify Premium

2 sizes Uniqcube

Wall Clock

By Generic brand

From $25.34 From $19.22 with Printify Premium

1 sizes 3 colors SPOKE Custom Products

Know how to market yourself

Many artists miss out on profits due to limited visibility. Marketing your art should be a top priority if you want to make art your full-time job.

• Follow other artists

Learn from other artists who have found success online. Use their work as inspiration to refine your style by adding your own touch.

• Brand yourself

Pick a name reflecting your brand and work on your public image. Purchase a brandable name with an available domain. Use the same name on your website, social media, and YouTube channel.

• Engage with your audience

Building a strong connection with your audience is key to marketing yourself. Be ready to show your face and voice, respond to comments, host live streams, and share behind the scenes.

Maintain a constant presence on social media

Although social media plays a crucial role in how to make money with art, simply posting pictures won’t automatically generate sales.

• Manage your time wisely

Strike a balance between creating art and networking by tracking the time you dedicate to each, ensuring both skill development and the growth of your online presence.

• Stay true to your artistic vision

Create art that mirrors your passion, not for likes. Use social media to showcase, not shape, your work.

• Offer valuable content

Share more than just images of your art. Provide value with educational content, tutorials, or blog posts that engage and teach your audience.

Build a unique online presence strategy

To develop a strong online presence as an artist, maintain a well-rounded digital profile across multiple platforms, extending beyond just social media.

Expand your online presence to include a professional website, YouTube channel, and platforms like Etsy. Additionally, establish an email list to keep fans updated on new releases and special offers.

Combining these platforms into a multilayered strategy allows you to grow your audience, engage more effectively, and increase your art sales.

Invest in equipment

Digital artists should invest in a powerful computer and drawing tablet, while video creators or photographers should focus on good lighting, cameras, and editing software like Adobe. Musicians need quality sound equipment and software like Ableton Live Lite to produce professional audio.

For painters and traditional artists, high-quality art supplies like brushes, paints, and canvases are key, along with proper lighting for an ideal workspace.

Focus on exposure

Use every available resource to showcase your artwork. Without proper exposure, it’s difficult to understand how to make money as an artist or grow your career.

Think outside the box and explore non-traditional spaces like galleries and exhibitions.

Consider displaying your artwork in local businesses, such as cafes or shops, which often support local artists and benefit from enhancing their environments. These unconventional spaces can help you reach new audiences and expand your visibility.

1. Create a TikTok business account

Before you can start promoting your products, you’ll need to set up a business account to access TikTok’s marketing tools and reach the right audience from the start.

Step 1: Download and open TikTok

If you haven’t already, download the TikTok app and sign up or log in using your business email or linked social media accounts.

Step 2: Switch to a business account

Tap the profile icon at the bottom right to access your profile. To view your account settings, open the menu by tapping the three lines at the top right, then select Settings and Privacy. Under Account, tap Switch to business account and choose the Business option.

Step 3: Select your business category

Pick a category that best describes your business. This helps TikTok show your content to the most relevant users. Some common TikTok categories include:

• Clothing and accessories
• Beauty
• Arts and crafts
• Electronics
• Education and training
• Finance and investing

Once you’ve completed these steps, your TikTok business account is ready. TikTok also gives you access to built-in analytics tools to help track performance and optimize your TikTok content strategy.

2. Make your first impression count

Before you create content, make sure your business account is optimized. With 62% of TikTokers under 30 – you’ve got to think – and act – like your audience. That means everything on the TikTok app needs to be short, sharp, and engaging. This includes your profile page.

Brand your profile photo appropriately

Your TikTok profile image and business name are the first things users see, so keep them consistent with your branding across platforms. 

The profile picture should be visually related to your other social platform profiles, using the same color palette and style.

The optimal dimensions for a TikTok account photo are 200 x 200 pixels. Consider simplifying the details, so the image looks good on the small thumbnail icon.

To improve visibility and engagement, make sure your TikToks include clear video information, such as captions and descriptions.

Make your bio short and catchy

The maximum allowed TikTok bio length is 80 characters. That’s about 10 to 20 words – try to make it half that. There are two ways you can go about it:

• Describe your business – Amazon’s bio is “we’d give you five stars,” Wendy’s bio is “Sir, this is a Wendy’s TikTok,” LinkedIn’s is “Let’s Tok about your career.” If they can make it work, so can you.
• Promote upcoming campaigns – Make your bio seasonal and timely, and update it frequently. Present an upcoming sale, event, feature, and anything else you have going on. 

Link with intent

You can link directly to your eCommerce store, but that’s not always the most effective way to track performance or guide users based on your content’s intent.

If your TikTok content focuses more on increasing brand awareness or sharing business insights, consider linking to another social media platform, a short video ad, or even an article about your business.

Alternatively, if you’re using your account to spotlight products, a dedicated catalog or landing page is often a smarter choice.

3.Prepare a TikTok marketing strategy

TikTok has redefined digital advertising, favoring content that feels real over traditional product pitches. Today’s younger audiences are sharp, skeptical, and quick to spot anything that feels overly polished or salesy. 

When creating TikTok ads, lean into a less commercialized approach – one that speaks their language.

Prioritize transparency, authenticity, and content that reflects real life. That’s where genuine value – and real connection – live.

Align your strategy with your business goals

Start by identifying the type of content you’ll create for a results-driven approach. These TikTok content ideas for business can help you match each piece of content to a specific objective:

• Increase brand awareness – Share engaging content that highlights your brand’s strengths and presence in the social space.
• Build engaged communities – Connect with the TikTok community by curating content for your niche. Collaborate with like-minded creators and speak directly to your audience.
• Sell products and services – Promote your offerings with targeted content around discounts, seasonal campaigns, product launches, and sales opportunities.
• Gather audience feedback – Use prompts, questions, or comments to invite feedback on your products and services, showing you’re listening and ready to improve.
• Provide educational content – Create helpful tutorials, how-tos, and step-by-step guides to support customers and even offer tips to fellow business owners.

Select your target audience

Make sure TikTok’s audience demographics align with your target audience. 60% of app users are female, and 40% are male. Of those, 80% are between the ages of 16-34.

Contrary to popular belief, TikTok isn’t just for teens. It’s steadily gaining popularity among older age groups, making it a valuable space for a wider range of businesses and audiences.

Thanks to TikTok’s algorithm, content is curated around niche interests: dancing, fashion, arts and crafts, cooking, fitness, and more. To make your ads resonate, think about the specific audience most likely to be interested in your content, and align your style with the formats and trends they already enjoy.

If you’re marketing to a global audience, don’t forget to factor in language preferences and cultural nuances. Tailoring your message helps you connect better with viewers around the world.

Choose relevant hashtags

Explore trending tags and use the right keywords or hashtags to help TikTok understand and promote your content to your ideal audience.

Stick to hashtags that reflect your brand and content, and avoid stuffing unrelated or overly generic ones. Strategic use of trending tags can help you gain more reach and attract new followers.

Team up with TikTok influencers

TikTok thrives as a social platform built around communities of shared interests – many of which are shaped by popular influencers.

To tap into this network, create content that interacts with well-known creators and connects your brand to the wider TikTok community. Duets, shared music clips, and trend-inspired posts are great ways to join the conversation authentically.

Alternatively, consider influencer marketing through paid collaborations to promote your products or services in a way that feels natural and resonates with their followers.

Turn comments into conversations

Engage with active TikTok users who post questions or reactions in your comments. These user interactions can provide valuable insights for improving your content.

Observe and like entertaining comments and reply to user concerns. Use the feedback to note whether your structure, prompts, or video framework needs to be optimized.

Develop a posting strategy

TikTok recommends posting content one to four times a day. This lets you test different types of content and what works best. Posting more than that risks flooding a user’s feed with too much marketing content.

Your TikTok videos must be consistent and posted according to your audience’s time zone. On weekdays, the best time to post on TikTok is early in the morning or late in the evening. For weekends, aim for the afternoon.

Plan ahead with a content calendar to stay on top of TikTok trends. 

While TikTok doesn’t allow post scheduling in-app, you can use third-party tools like Later, Hootsuite, or Metricool to schedule posts in advance and stay consistent. 

4. Engage with the target audience using relevant content

Know your target audience

Every time you open TikTok, the content magically caters to your preferences. That’s the algorithm at play. To get its attention, you need a very specific idea of your TikTok audience, what their niche is, and how you can compete with the content they already consume.

TikTok is an entertainment site first

Always consider how your marketing gets people’s attention. Unlike other social media business accounts, TikTok users expect your brand to entertain, not offer deals. Share your process of creating custom merch, bedazzle them with amazing designs, and be playful and fun without shifting from your brand voice.

Follow trends and challenges

83% of TikTokers have posted a video. TikTok will never run out of new trends you can hop onto. When a trending sound blows up, a new hashtag takes off, or a viral challenge hits the feed – move fast. Join in early and add a clever, on-brand spin that ties back to your business.

5. Start creating without overthinking video quality

TikTok tends to favor videos that feel real and unpolished over highly produced or overly edited media. Users aren’t necessarily looking for flashy formats or hard sells – they respond better to content that feels genuine, relatable, and easygoing.

To stand out on TikTok, focus on how you create high-quality content: with clear storytelling, strong relevance, and visual clarity that keeps viewers watching.

Think simple and authentic, not scripted and commercialized. Bring out your office pet, or offer a duet with a TikTok follower. Being authentic and transparent can help your brand build trust within the TikTok community and connect with users who value originality.

6. Tap into TikTok ads

TikTok offers several ad formats, including In-Feed Ads, TopView, Brand Takeovers, Branded Effects, and Hashtag Challenges. To get started, make sure you’re using a TikTok Business Account, then create a TikTok Ads Manager account, set your budget and goal, and connect your store to track conversions.

Keep your ads fun and engaging – TikTok rewards creative storytellers over hard-selling. If you plan to run ads, focus on content with replay value, a clear hook, and links in captions rather than in the video itself. 

Consider running Spark Ads, which let you boost existing organic content while retaining its original engagement metrics.

Merch by Amazon

Merch by Amazon, or Amazon Merch on Demand, is the platform’s own POD service, providing an easy fulfillment solution for people already selling on Amazon. 

This lets you focus on creating best-selling designs while Amazon handles the logistics. 

Creating a business seller account is free and takes about one to two weeks for approval. Be sure to check MBA’s content policy to confirm that your designs comply with Amazon’s requirements.

Printify

One of the best ways to start a shirt business on Amazon is with a print-on-demand service like Printify. 

There’s no need to buy inventory upfront. List your custom t-shirts and let us print and ship them when someone orders. It’s low-risk – plus, you get access to over 1,300 customizable products to grow your Amazon shop.

With Printify, you can:

• Create t-shirt designs using our beginner-friendly Product Creator.
• Integrate your Amazon seller account seamlessly.
• Automatically fulfill every product sold through Amazon.
• Tap into our global network of reliable Print Providers.
• Avoid inventory management and packing orders.

This setup saves time and avoids upfront costs, making it ideal for anyone looking to make money selling t-shirts without warehousing issues. You control the creative side while Printify gets your products to customers.

Sign up for free and connect your Amazon account with Printify in just a few clicks.

Amazon SEO

Search engine optimization (SEO) is the practice of including relevant keywords and phrases in your listings to make your products more visible to shoppers. 

Amazon has its own algorithm and optimization rules for increasing organic traffic. 

To improve your Amazon SEO, think like a buyer while creating your listings. Include all the information potential customers might want before purchasing – like colors, variants, measurements, pictures, and videos.

Customer reviews

Prioritize customer satisfaction – most shoppers don’t buy from brands with ratings below 3.4 stars.

Reviews are prominent on Amazon’s product pages, and the marketplace lets buyers filter by review scores. That means great feedback is essential for getting seen and making sales.

Make your brand top of mind by setting competitive pricing and engaging with your Amazon buyers to develop good customer relationships. Answer all questions, send thank-you emails, and encourage feedback.

Affiliate marketing

Affiliate marketing is a huge source of traffic for online businesses and one of the best ways to develop brand awareness.

Contact influencers, blogs, and YouTube channels in your niche and create an affiliate strategy. 

How does it work? The affiliate mentions your product and shares a link to your listing. They receive a commission from that sale, while you get brand exposure to their audience.

Make your listings stand out so Amazon Associates pick them up, promote them, and send you more traffic – without costing you a dime.

Social media marketing

Go all-in on social networks and share info about your new products, updates, giveaways, and sales. Keep your content engaging with informative posts and publish regularly.

Share your social media pages on your Amazon page and vice versa.

And don’t forget paid advertising. Most social networks give you the option to create ads from scratch or transform well-performing posts into advertisements, driving traffic to your Amazon store.

Unisex jersey short sleeve tee

This tee checks every box. It’s breathable, lightweight, and made to last. With over 50 color options and a wide size range, it’s perfect for any shirt design – from bold graphics to subtle typography.

Key features:

• Front and back print areas
• Easy to machine wash
• Bulk discounts available

Unisex heavy cotton tee

Looking for a sturdy, everyday option? This heavy cotton tee delivers. It’s soft, structured, and ideal for larger or more intricate t-shirt designs. The elastic collar keeps its shape and the color stays vibrant through multiple washes.

Key features:

• Front and back print options
• True-to-size fit
• Multiple sizes and colors

Custom baby t-shirt

Add an adorable twist to your Amazon sales strategy with our niche hero product. This baby t-shirt is crafted from organic cotton and features convenient snap closures. 

Aside from making the perfect gift, it’s a must-have for any t-shirt shop targeting families and parents.

Key features:

• Available in 6 sizes
• Direct-to-garment printing
• Soft and safe for sensitive skin

eBay

The pioneer among online marketplaces, merchants can sell products for the highest bid or at a fixed price on eBay. 

It’s possible to create your own branded storefront through paid subscription plans. However, when starting out, new sellers are limited to five product listings. 

eBay pricing overview:

• Insertion fees. Listings are generally free up to 250 items per month. Beyond that, it’s $0.35 per listing.
• Final value fees. Varies by category but are typically around 13.25% of the sale price up to $7,500. Any sale amount higher than that is charged 2.35% plus $0.30 per order, but can vary based on category.
• Store subscriptions. Starts from $4.95 per month and provides more free listings and lower final value fees.

Etsy

Have quirky designs and a niche audience? Explore selling shirts on Etsy – a popular marketplace known for unique finds.

Etsy doesn’t charge subscriptions and offers a storefront for all sellers. You also have the option to purchase a Pattern subscription at $15 per month to create a standalone, custom website. 

The platform charges $0.20 per listing, and you may be subject to other costs like sales tax and transaction or payment processing fees. Learn more about how much Etsy takes per sale on our blog.

Step 1 – Set up your Instagram Shop 

Before selling products on Instagram, you need to set up your account and ensure everything is connected and approved. Instagram’s shopping features run on Facebook’s infrastructure, so getting the back-end sorted early will make the entire process smoother and more efficient.

Write a bio

Keep your bio concise, engaging, and informative. Highlight your unique value proposition, include a clear call to action, like “Shop now” or “Visit our website,” and consider adding relevant hashtags to increase discoverability. Don’t forget to add personality and brand voice to connect with your target audience.

Create a business account and connect it to Facebook

Next, convert your Instagram account into a business profile to enable shopping features. This unlocks Instagram’s suite of tools for sellers, including access to Instagram Insights, tagging products, and more.

Follow these steps to set it up:

1. Open Instagram and go to your profile.
2. Tap the Menu (three lines) in the top right corner and select Settings.
3. Tap Account, then choose Switch to Professional Account.
4. Select Business and follow the prompts to set up your Instagram business profile.
5. Link your Instagram profile to your Facebook Page (required to create and manage your product catalog).

Add or sync your product catalog

Now it’s time to set up your product catalog – the heart of your Instagram Shop. This catalog stores all product details, such as names, prices, descriptions, availability, and images.

Choose between two methods:

• Manual upload: Use Facebook Commerce Manager to upload your products one by one. This method gives you complete control but may be time-consuming for large inventories.
• Automatic sync via an eCommerce platform: Connect an eCommerce store (like Shopify, Wix, or WooCommerce) to Facebook. These integrations automatically sync your catalog and update changes in real-time, saving you time and reducing errors.

Use product tags to drive conversions

Product tags are a game-changing feature within Instagram Shopping, turning everyday posts into dynamic, shoppable content. These tags offer users a direct route to purchase, all without ever leaving the Instagram app.

When a user taps a tag, they’re taken to a dedicated landing page that displays key information like price, images, and a purchase link, making the customer journey faster and smoother.

Take Zara, for example. The brand expertly uses clean, engaging visuals paired with subtle product tags. Instead of interrupting the content, the tags blend naturally into the post, offering users a seamless way to shop for featured clothes.

Create shoppable Instagram Stories and Reels

Instagram Stories and Reels offer high engagement rates, making them ideal for showcasing your products in action. Add product stickers or tags directly into Stories, letting viewers shop without disruption.

Create a content strategy using storytelling techniques:

• Show the product in real-life scenarios.
• Use tutorials or behind-the-scenes content.
• Add music, text overlays, and animations to keep the experience dynamic.
• Use user-generated content (UGC).

For example, imagine you’re a small jewelry brand, use Reels to highlight the craftsmanship behind your handmade earrings. Combining beautiful close-ups with upbeat music and clear product tags can increase your website traffic and boost sales.

Instagram: Visual vibes and clickable magic

Instagram is the glam queen of social media platforms – perfect for affiliate marketers who love visuals, lifestyle content, and storytelling. With features like Stories, Reels, and shoppable posts, you can promote affiliate links in your bio, captions, or swipe-up stories (hello, Instagram Shop). 

Niche ideas? Fashion, fitness, skincare, travel. Add unique coupon codes or showcase the product in action – it feels less like a sales pitch and more like a friendly recommendation.

TikTok: Fast, fun, and wildly effective

TikTok is where affiliate marketing goes viral – literally. Quick, entertaining videos are perfect for promoting products, especially when you add affiliate links to your bio or video description. 

The platform works wonders for niches like gadgets, beauty, home hacks, and digital tools. Authenticity is everything, so lean into storytelling, trends, or even ‘TikTok made me buy it’ style content.

YouTube: Long-form trust builder

YouTube is the king of long-form content and ideal for detailed product reviews, how-tos, and unboxings. You can add affiliate links right in the video description – a goldmine for affiliate programs. 

From tech tutorials to beauty reviews, it’s all about trust-building. Successful affiliates on YouTube often rank in search engine results, which means your content keeps working long after it’s posted.

Pinterest: A visual search engine for shoppers

Pinterest isn’t just mood boards – it’s a search engine that drives serious traffic. With affiliate marketing, you link pins directly to landing pages using your affiliate links. It’s brilliant for DIY, decor, fashion, recipes, and digital downloads. 

The key is top-quality content – use vertical images, keyword-rich pin descriptions, and links to helpful blogs or product pages. The best part? Pins have a long lifespan.

Facebook: Still a powerhouse

Facebook may not be the new kid on the block, but it’s still one of the best social media platforms for affiliate marketing. From posting in groups to running a niche page or using paid ads, Facebook offers lots of ways to promote affiliate links. 

Lifestyle products, online courses, and tools perform well here. Plus, you get to build community and trust through engaging content and discussions.

X (previously Twitter): Short, snappy, and link-friendly

X is the best platform for affiliate marketing if you’re all about quick takes and link drops – perfect for wit and niche communities. Share honest reviews, viral threads, or product tips with affiliate links tucked in.

• It’s especially good for tech, finance, and digital products. 

Bonus: X’s searchability and hashtag system help get your content in front of the right target audience – fast.

1. Choose your niche

Think of your affiliate niche as your superpower – it’s the specific topic, interest, or passion you’ll build your content around. A clear niche helps attract the right audience, build trust, and recommend affiliate products that sell.

How to narrow it down:

• Start with what you love: Hobbies, industries, problems you solve.
• Use tools like Google Trends, AnswerThePublic, and Semrush to spot trends and keyword demand.
• Stalk competitors (for research purposes only) and other affiliates to see what’s working.
  

Hot affiliate marketing niches include:

• Health and wellness (a $5.5 trillion beast – think fitness, diets, supplements, alternative medicine)
• Fashion (accounts for 25% of all affiliate programs)
• Beauty and cosmetics
• Tech and gadgets
• Travel, sports, finance, gaming, luxury, pets, and more

Pick a niche that aligns with your interests and has good product options in affiliate networks.

2. Join an affiliate program

Next up: finding your ideal affiliate partner. Affiliate programs connect you with brands that pay you to promote their products through affiliate links.

Where to look:

• Printify – A POD goldmine with custom products and a generous commission
• Amazon Associates – Huge range, lower commission
• ShareASale, CJ Affiliate, Impact, and Rakuten – Tons of brands in every niche
• Niche-specific programs (like Sephora for beauty or REI for outdoor gear)

What to look for in good affiliate partnerships:

• Good commission rates
• Quality affiliate products
• Reliable tracking
• Creative assets and support
• Cookie duration (longer equals better)

3. Pick a platform that matches your audience

Let’s talk about platforms for affiliate marketing – because not all channels wear the same shoes. Choosing the best social media platform for your affiliate marketing strategy means understanding where your audience hangs out and what content they vibe with. You wouldn’t sell yoga mats in a finance subreddit, right?

Start by asking: Who is my main audience? Are they Gen Z fashionistas? Millennial fitness junkies? Gen X DIY dads?

• If you’re into beauty, fashion, or lifestyle, Instagram and TikTok are your BFFs. Short videos, reels, aesthetic posts, and unboxing clips all work wonders here.
• Love making tutorials or doing product reviews? YouTube is the holy grail – long-form videos build trust and are perfect for affiliate links in your video description.
• Pinterest is great for niches like home decor, recipes, DIY, and wellness. Pins last forever (okay, not forever, but months), which means passive traffic.
• Want to reach a broader or older demographic? Try Facebook, especially with its niche groups and marketplaces.
• And then there’s X – snappy, fast-paced, and ideal for sharing quick tips or linking to blog posts.

The goal is to choose the platform(s) that align with your content style and your potential buyers’ behavior. Don’t spread yourself thin trying to be everywhere. Pick one or two to dominate, then scale.

4. Create content and add your affiliate links

Relevant content is where your affiliate links live their best lives. But here’s the twist: your followers don’t care about the link – they care about the story you tell around it. That’s why smart affiliate marketers focus on high-quality content first, and sprinkle links in like the secret ingredient they are.

Here’s how to make it magic:

• Be helpful, not salesy – Think ‘I love this product and here’s why,’ not ‘Click this link right now or else!’
• Tell stories – How did a product help you? What problem did it solve?
• Create a mix – Product reviews, listicles, how-tos, ‘favorites’ roundups, daily routines, or even behind-the-scenes.
• Add links naturally – Drop them in video descriptions, story stickers, pinned comments, or blog post text.

Use content tools like Canva and Adobe for visuals, CapCut for quick editing, and Later to schedule your posts. And don’t forget to engage. Answer comments, ask questions, and create that sweet, sweet engaged audience vibe that leads to clicks (and commissions).

5. Track performance and optimize

Posting blindly and hoping for the best? That’s a no-go in affiliate marketing. To level up from rookie to revenue ninja, you need to track what’s working – and what’s not.

Start with the basics:

• Click-through rates (CTR) – How many people are clicking your affiliate links?
• Conversions – Are those clicks turning into actual sales?
• Top-performing content – Which post, video, or pin got the most love?
• Platform breakdown – Are your TikToks crushing it while Facebook flops?

Use your affiliate program dashboard (most offer built-in analytics), or pair with tools like Google Analytics and social media insights. TikTok, Instagram, YouTube, and Pinterest all have native analytics for content views, engagement, and more.

Then? Test, tweak, repeat. Try different content formats. Switch up your captions. Test out new affiliate products. With a little experimentation, you’ll find your sweet spot – and start seeing more success with every post.

Bonus step: Set up your affiliate website

74% of online shoppers in the US visit multiple affiliate websites before making a purchase. That means people are researching. They want blogs, reviews, comparisons – content that helps them make smart decisions.

So give it to them.

Setting up a site doesn’t have to be a headache. Launch a basic site or blog using platforms like Shopify, Squarespace, or Wix. Then, start creating relevant articles: product roundups, reviews, ‘best of’ lists, how-tos, and personal stories.

Value engagement over follower count

A tiny but eager audience will beat 100,000 ghost followers any day. Algorithms love meaningful interactions like comments, shares, and saves, not just vanity likes. 

• So, reply to DMs, ask questions, and make your followers feel like VIPs. 

This grows reach and builds trust, making your affiliate promotion feel natural and effective.

Experiment with content

Not sure what content clicks? Try it all – memes, tutorials, unboxings, mini vlogs, lives. With 65% of affiliates relying on content marketing as a primary traffic source, creativity is key to promoting affiliate products successfully. 

• Test different formats, post times, and CTAs. Use CapCut, Adobe, or InShot to add flair. 

The more you play, the more you’ll discover what resonates with your target audience on each social media channel.

Leverage user-generated content and listen to your audience

People listen to people – especially when they’re not being paid to talk about stuff. Use user-generated content (UGC) like reviews, testimonials, or unboxings from actual customers to feed credibility. 

With 90% of consumers trusting reviews over promos, this is your secret weapon. Share fan posts (with permission), create a branded hashtag, and repost stories. It builds trust and turns followers into your best affiliate marketing advocates.

Link management helpers

Before sprinkling your affiliate links all over your social media platforms, make sure they’re short, sweet, and trackable.

• Bitly – Shortens long affiliate links and tracks clicks so you can see what’s performing (or flopping) on your social accounts.
• Linktree – Creates a customizable landing page for all your links – perfect for Instagram bios or any platform with a one-link rule.

Content creation tools

To stand out in the scroll-happy social media scene, you need eye-catching visuals and videos that match your content style – these bring the sparkle.

• Adobe Express – Offers pre-made templates and cross-platform resizing tools so you can quickly design quality content for any social media channel.
• Canva – Drag-and-drop designs for everything from reels to pins – great for branded, eye-catching promotions.
• CapCut – A TikTok favorite for editing slick videos with transitions, effects, and text overlays – ideal for adding your affiliate link in the description.

Affiliate networks you’ll love

The real magic happens when you join an affiliate network that fits your niche, pays well, and connects you with top-notch affiliate programs.

• Amazon Associates – One of the easiest ways to promote everyday products across countless categories.
• Rakuten – Connects you to well-known global brands with strong affiliate programs and reliable payouts.
• Impact – A robust affiliate network offering deep tracking, custom commissions, and tons of digital marketing tools.

Conduct keyword research

Get your products in front of customers on Amazon’s search results page with relevant keywords. Amazon SEO is the best way to improve your product listings.

Create good product titles

Your product title is the first thing customers see, and Amazon’s search algorithm takes it seriously. A clear, keyword-rich title helps your product rank higher and encourages more clicks.

• Include key details. Begin with the main product name and add descriptors like color, size, or material so shoppers immediately know what you’re selling.
• Incorporate keywords naturally. Use high-impact search terms, but avoid keyword stuffing. For example, “Stainless Steel Water Bottle – Insulated, 20 oz” is clear and optimized.
• Check the limits. Titles should be between 80-200 characters. Always prioritize clarity and readability over excessive keyword use.
• Follow Amazon’s guidelines. Stick to proper capitalization, avoid symbols, and use Amazon’s formatting standards.

A well-crafted title increases visibility, attracts customers, and improves conversions, so make every character count.

Use high-quality images and descriptions

Great visuals and compelling descriptions make your product more appealing. Build buyer trust with crisp and beautiful images, and highlight key benefits with engaging and informative descriptions.

Dynamic pricing

Stay competitive by automatically adjusting your prices based on demand, competitor pricing, and market trends. This keeps your listings attractive to buyers while protecting your profit margins.

Set pricing rules by establishing minimum and maximum limits so your products remain profitable, even when the market shifts. Use Amazon’s Automate Pricing tool to adjust rates in real time without manual effort.

Use tools like AMZScout to track top sellers in your category. Monitoring pricing trends helps you make strategic adjustments that keep your products competitive.

Offer discounts and promotions

Amazon provides various promotional tools to help you boost sales, attract new customers, and clear out inventory. It’s easy to manage your store’s discounts and offers – just head to the Advertising tab on Amazon Seller Central.

Set up Amazon coupons to offer instant savings that appear directly on your product listing, improving click-through rates. 

Or, run Lightning Deals to create urgency and drive quick sales. These limited-time promotions appear on Amazon’s Deals page, perfect for attracting impulse buyers. Depending on your needs and sales goals, set up Lightning Deals or 7-Day Deals.

Don’t overlook promotional codes to target specific audiences. Share discounts through social media channels, email marketing, or influencer partnerships.

Amazon Prime: Sell faster with fast and free shipping

Over 200 million Amazon Prime members expect quick, hassle-free shipping, making Prime-listed products more attractive. This can increase conversions and improve your visibility in Amazon search results.

Join Fulfillment by Amazon (FBA) to offer Prime shipping without handling logistics. Amazon stores, packs, and ships your products, making sure they meet Prime’s fast delivery standards.

Alternatively, use Seller-Fulfilled Prime (SFP) to manage your own inventory while still offering Prime benefits. Store owners decide on shipping methods but must comply with strict delivery requirements to maintain Prime status. 

Don’t forget to highlight Prime benefits on your product page. Prime members actively search for fast and free shipping, so emphasizing this makes your product more appealing to drive higher sales.

Use sponsored ads

Amazon sponsored ads place your products in prime positions for better visibility. These paid ads target shoppers actively looking for items like yours, making them a powerful addition to your marketing strategy.

Publish Amazon A+ Content

Amazon A+ Content lets you enhance Amazon listings with rich media – quality images, videos, and comparison charts that make your product more compelling. These premium features improve conversion rates by giving shoppers a more engaging buying experience.

What is Print on Demand?

POD is an on-demand and automated fulfillment method for selling custom goods. After a customer orders, a POD service like Printify will print and ship your product worldwide. 

This means no bulk inventory, no storage costs, and no wasted stock – perfect for Amazon sellers looking to minimize risk while maximizing profits.

Offer a wide range of customizable products, from apparel and accessories to home decor and gifts, without worrying about production.

It’s a highly scalable business model that lets you start small and expand effortlessly. That leaves you time to focus on branding and marketing while your POD provider handles the rest.

Pick a print-on-demand provider

To succeed with Print on Demand, you need a reliable provider that delivers high-quality products, seamless fulfillment, and solid merchant support.

Why Printify is the best choice?

Printify offers everything you need to sell on Amazon. Sign up for free to start creating and selling custom products in no time. The benefits?

• Massive product Catalog. Over 1,300 customizable items, including apparel, accessories, home decor, stationery, and eco-friendly products.
• Seamless Amazon integration. List your products directly on Amazon with built-in automation.
• Global fulfillment network. Over 140 Print Provider facilities for fast, cost-effective shipping worldwide.
• Scalability. Easily expand your product offerings without worrying about the logistics. Simply select, design, and sell.

Amazon Custom

Offer engraving, embroidery, and text or image customization on select products. You must have a Professional seller account to access the Custom feature set.

Amazon Handmade

Sell artisanal and handcrafted products with a personalization option for adding names, dates, or initials. This helps draw potential customers in, especially for categories like home decor, apparel, and accessories.

Personalize with Printify

Want to make your print-on-demand designs even more special for customers? It’s easy with our personalization feature. Here are a few product ideas to help get you started:

• Custom name-based products. Mugs, t-shirts, and tote bags for everyday essentials.
• Niche items. Fitness hoodies, wellness candles, or pet apparel for the perfect gift.
• Personalized artwork. Think birthday constellation posters, pet portraits, or family name postcards.

Print on Demand

POD is the easiest way to automate stock management. Since we only print products after a customer orders, there’s no need to worry about inventory. 

It’s also easy to avoid stock shortages with Printify’s automatic order routing feature. If a Print Provider runs out of a specific item, we find the next closest alternative from another supplier to maintain seamless fulfillment and avoid sales disruptions.

Fulfillment by Amazon

If you’re using Amazon’s fulfillment service, keeping track of stock levels is essential.

The Inventory Dashboard in Seller Central provides insights into product availability, while FBA Inventory Age and Restock Inventory recommendations help you determine when to replenish stock to avoid delays.

Many sellers combine POD with FBA to reduce overhead costs for maximum flexibility and profits. For example, use POD for customizable products while keeping pre-made or best-selling items stocked via FBA to take advantage of Amazon Prime shipping.

Amazon Seller Central reports

Seller Central compiles various reports to help you optimize your Amazon listings for search results:

• Business reports. Find key insights on sales performance, conversion rates, and traffic trends. Use this data to identify which products drive the most engagement.
• Inventory reports. Avoid stockouts by analyzing demand trends and planning restocks based on historical data trends.

Customer behavior data

Dive into customer demographics, buying patterns, and search term trends using Amazon’s Business Analytics data. Refine your listings, adjust your Sponsored Products campaign, and improve ad targeting for more sales.

• Discover which keywords your target audience uses in relevant searches to fine-tune your SEO strategy.
• See which categories other sellers are ranking for and offer an improved product to stay competitive.
• Identify seasonal trends to capitalize on high-demand periods and plan promotions in advance.

Use Amazon’s analytics tools to continuously adapt your strategy, refine marketing efforts, and optimize listings. This helps people discover your products, ultimately growing your Amazon sales.

1. Customize your store’s capabilities

Every store owner has unique needs, and Shopify apps offer tailored solutions to customize your store’s functionality and appearance. 

Whether you want to add a user-friendly page builder or a loyalty program to reward customers, specific Shopify apps let you do so seamlessly.

2. Save time through automation

Shopify applications automate repetitive tasks, letting you focus on strategic activities that grow your business. 

Apps like PushOwl for push notifications and SMS marketing tools help you consistently engage with your customers automatically, making it easier to drive conversions efficiently.

3. Improve customer engagement and retention

Tools like live chat apps and customer review platforms help keep customers engaged, address their questions, and collect video reviews.

Additionally, integrating email or SMS marketing apps allows store owners to communicate with their existing customer base, conduct post-purchase surveys, and promote repeat purchases.

4. Increase sales with conversion optimization

From pop-up ads and smart shopping campaigns to upselling and cross-selling tools, these apps help you drive conversions, raise your average order value, and reduce cart abandonment. 

Apps like Justuno can help with conversion rate optimization, while ReConvert focuses on post-purchase upsells to maximize customer lifetime value.

5. Gain insights through advanced analytics

Shopify has all the tools to help you track customer behavior, monitor business analytics, and investigate their ad spending effectively. 

Apps like Lucky Orange and Google Analytics enable you to make data-driven decisions to improve customer engagement, store performance, and attract more customers.

Now, let’s dive into our curated list of the top apps for 2025. Whether you’re just getting started or want to expand internationally, we’ll help you find the best Shopify app for your store.

1. Privy

Privy is a popular Shopify app for creating pop-ups and email marketing campaigns.

• Key features:
  • Customizable pop-up templates
  • Email and SMS marketing integration
  • Cart abandonment notifications
• Best for: Lead generation and increasing client engagement.
• Pricing: Free plan available; paid plans start at $15/month.

2. OptiMonk

This app specializes in exit intent pop-ups to help retain visitors and recover abandoned carts.

• Key features:
  • Advanced targeting and segmentation
  • A/B testing for optimized pop-ups
  • Integrations with email apps
• Best for: Reducing cart abandonment and converting customers.
• Pricing: Free, paid plans start at $29/month.

3. Klaviyo

Klaviyo offers powerful email and SMS marketing tools, helping merchants build lasting relationships with their loyal customers.

• Key features:
  • Automated workflows and targeted messaging
  • Personalization features based on customer data
  • Integration with various Shopify tools
• Best for: Building loyal customers through email marketing and SMS campaigns.
• Pricing: Free plan for up to 250 profiles; paid plans start at $20/month for email only and $35/month for email + SMS.

4. Omnisend

Omnisend allows for multichannel marketing campaigns, combining email, SMS, and push notifications.

• Key features:
  • Easy-to-use email and SMS editor
  • Segmentation and targeting tools
  • Automated features like cart recovery, re-engagement, and welcome messages
• Best for: Engaging with customers through multichannel marketing.
• Pricing: Try for free; ​​paid plans start at $16/month.

5. Gorgias

Gorgias integrates with social channels, enabling customer service automation directly from your Shopify dashboard.

• Key features:
  • Centralized customer support platform
  • Social media and email integration
  • Automated responses and ticket management
• Best for: Increasing client engagement through efficient support.
• Pricing: Free trial; paid plans start at $10/month, with additional costs based on ticket volume.

6. Tidio

Tidio is a live chat app with AI-driven customer support, designed to engage and assist your customers in real time.

• Key features:
  • Live chat with a customizable chatbot
  • Integration with email marketing and customer data tracking
  • Analytics to monitor chat performance and customer interactions
  • Automated workflows to streamline customer service tasks
• Best for: Real-time client engagement and support.
• Pricing: Free plan available; paid plans start at $18/month.

7. ShipStation

ShipStation streamlines shipping management, integrating multiple carriers for faster fulfillment and offering automation features for efficient order processing.

• Key features:
  • Support for multiple carriers
  • Batch printing and custom shipping labels
  • Branded tracking page
  • Automation tools for workflow management
• Best for: Simplifying shipping and fulfillment across multiple channels.
• Pricing: Free trial available; paid plans start at $9/month.

8. AfterShip

AfterShip is an order-tracking Shopify app with branded tracking pages and proactive delivery updates.

• Key features:
  • Branded tracking pages
  • Delivery notifications
  • Integration with over 1,200 carriers
  • Product recommendations included in higher plans
• Best for: Improving customer experience with detailed tracking and post-purchase engagement.
• Pricing: Free plan available; paid plans start at $9/month.

9. Stocky

The Stocky Shopify app offers advanced stock management tools for Shopify POS users.

• Key features:
  • Real-time inventory tracking
  • Demand forecasting and analytics
  • Supplier management
• Best for: Managing inventory and keeping products in stock.
• Pricing: Free for POS Pro users; otherwise, $89/month.

10. Katana

Katana is designed for stores with manufacturing needs, helping streamline production planning and inventory tracking.

• Key features:
  • Real-time production tracking
  • Order fulfillment and stock management
  • Integrations with accounting tools
• Best for: Small to medium-sized businesses with custom manufacturing processes or complex production needs.
• Pricing: Paid plans start at $99/month.

11. Plug-in SEO

This tool helps Shopify store owners enhance their stores’ search engine optimization.

• Key features:
  • SEO audits and insights
  • Real-time SEO suggestions
  • Automated SEO updates
• Best for: Improving SEO and search visibility.
• Pricing: Free plan available; paid plans start at $29.99/month.

12. Google Analytics

Google Analytics is essential for tracking visitor behavior and measuring the impact of marketing efforts.

• Key features:
  • Real-time data and analytics
  • Integration with eCommerce platforms
  • Customizable reports
• Best for: Gaining insights into website visitors and behavior.
• Pricing: Free.

13. Smile.io

Smile.io allows you to create loyalty programs that encourage customers to keep coming back.

• Key features:
  • Customizable reward programs
  • Integrations with email marketing tools like Klaviyo
  • Points, VIP, and referral program options
  • Redeem points for free shipping and products
• Best for: Strengthening customer loyalty and retention.
• Pricing: Free plan available; paid plans start at $49/month.

14. Yotpo

Yotpo provides tools to display customer reviews and increase social proof.

• Key features:
  • Review collection and display
  • Visual user-generated content (photos and videos)
  • Integrations with Google, Instagram, and Facebook
  • Video review support
• Best for: Displaying customer reviews to encourage purchases.
• Pricing: Free plan available; paid plans start at $15/month.

15. Infinite Options

Perfect for stores that require customizations, Infinite Options enables product personalization.

• Key features:
  • Unlimited product variants
  • Custom fields for products
  • Swatches, text inputs, and more
• Best for: Product customization and personalization.
• Pricing: Free plan available; paid plans start at $9.99/month.

16. Bold Pricing

Bold Pricing allows you to create custom pricing strategies, including volume discounts and tiered pricing.

• Key features:
  • Dynamic pricing adjustments
  • Volume-based pricing
  • Integrations with other apps
• Best for: Flexible pricing options to increase average order value.
• Pricing: Free trial available; paid plans start at $19.99/month.

17. PageFly

PageFly is a drag-and-drop page builder for customizing your store’s layout without coding.

• Key features:
  • Customizable landing page templates
  • Drag-and-drop interface
  • Mobile optimization
• Best for: Building custom store pages and layouts.
• Pricing: Free; paid plans start at $24/month.

18. Shogun

Shogun offers a page builder with advanced features for larger stores and teams, focusing on high-quality design and customization options.

• Key features:
  • Landing page templates
  • Drag-and-drop functionality
  • Mobile-friendly layouts
• Best for: Creating high-conversion landing pages.
• Pricing: Free trial available; paid plans start at $39/month.

19. AdRoll

AdRoll helps with retargeting campaigns, allowing merchants to reach potential customers across platforms.

• Key features:
  • Cross-platform ad campaigns
  • Retargeting options
  • Ad insights and analytics
• Best for: Retargeting to increase conversions.
• Pricing: Free trial available; paid plans start at $40/month plus ad spend.

20. Facebook Ads

The Facebook Ads integration with Shopify allows merchants to create ads across Facebook and Instagram directly from their Shopify dashboard, offering seamless ad creation, audience targeting, and performance analytics.

• Key features:
  • Simple ad creation interface
  • Broad audience reach on social media
  • Budget flexibility and control
• Best for: Social media advertising on Facebook and Instagram.
• Pricing: Paid per ad spend.

21. Loox

Loox helps showcase visual customer reviews, including photo and video reviews, to build trust.

• Key features:
  • Visual reviews with photos and videos
  • Customizable review widgets
  • Email reminders for reviews
• Best for: Visual social proof to increase conversions.
• Pricing: Paid plans start at $9.99/month.

22. PushOwl

PushOwl sends push notifications to store visitors – perfect for abandoned cart reminders.

• Key features:
  • Automated push notifications
  • Cart recovery campaigns
  • Customizable templates
• Best for: Engaging customers through automated messages.
• Pricing: Free plan available; paid plans from $19/month.

23. Justuno

Justuno offers pop-ups, banners, and promotional tools to help increase conversions.

• Key features:
  • Advanced targeting rules
  • A/B testing for campaigns
  • Cart abandonment recovery
• Best for: Conversion optimization and growing sales.
• Pricing: Free plan available; paid plans start at $59/month.

24. Fera

Fera enables you to increase credibility by showing social proof through real-time customer actions, such as purchases and views.

• Key features:
  • Real-time social proof notifications
  • Customizable review widgets
  • Seamless integration with Shopify themes
• Best for: Building trust and increasing user engagement.
• Pricing: Free trial available; paid plans start at $9/month.

25. PayWhirl

PayWhirl simplifies the setup of subscription payments, ideal for stores offering recurring billing options.

• Key features:
  • Flexible subscription options
  • Recurring billing and subscription management
  • Customer self-management
• Best for: Offering subscription-based products or services.
• Pricing: Free trial available; paid plans start at $9/month.

26. Lucky Orange

Lucky Orange provides in-depth analytics by recording visitor behavior and generating heatmaps for user insights.

• Key features:
  • Visitor session recordings
  • Real-time analytics and heatmaps
  • Polls and surveys to collect feedback
• Best for: Gaining insights on store visitor behavior and improving UX.
• Pricing: Free trial available; paid plans start at $19/month.

27. Weglot

Weglot allows store owners to translate their Shopify stores to accommodate international customers.

• Key features:
  • Simple, user-friendly translation interface
  • Supports multiple languages
  • Automatic language redirection
• Best for: Reaching a global audience with multilingual support.
• Pricing: Free trial available; paid plans start at $17/month.

28. ReConvert

ReConvert helps recover abandoned carts and increase average order value with post-purchase upsells and custom thank-you pages.

• Key features:
  • Custom thank-you page design
  • Upsell and cross-sell options
  • Customer survey integration
• Best for: Maximizing value through post-purchase engagement.
• Pricing: Free plan available; paid plans start at $4.99/month.

Step-by-step guide to installing a Shopify app

1. Go to Shopify app store: In the Shopify App Store, use the search bar to find the app you want to install or browse through categories like sales optimization or customer engagement.
2. Choose your app and click Add App: Select the app that meets your needs and click its listing to learn more. When ready, click Add App.
3. Authorize the app: You’ll be directed to an authorization screen where Shopify will ask for your permission to install the app. When you’re comfortable with the permissions, click Install App to continue.
4. Configure app settings: After installation, you’ll be redirected to the app’s dashboard or setup page. Here, you can customize the settings according to your store’s needs. For example, push notification apps like PushOwl may prompt you to set up abandoned cart notifications, while email marketing apps like Klaviyo will guide you through connecting to your email list.
5. Test the app’s functionality: Before fully launching all of the app’s features, test it to ensure everything works as expected. For example, if it’s a Shopify app designed to display customer reviews, try adding a test review to see how it appears on your product pages.

Setup and configuration tips

Here are some tips to get the most from your apps:

• Customize visual elements: If your app includes visual components such as pop-ups or banners, ensure they match your store’s branding. Use colors, fonts, and images that are consistent with your overall design to provide visitors with a seamless experience.
• Segment customers for targeted campaigns: Apps like Klaviyo and Omnisend allow you to segment customers based on their purchase history, behavior, and preferences. Use segmentation to create more personalized campaigns, increasing conversion rates and customer loyalty.
• Enable analytics and tracking: Many apps, particularly those focused on conversion rate optimization or user engagement, provide analytics for tracking performance. Enabling these metrics will help you understand how the Shopify app is contributing to your store’s objectives, such as increasing average order value or encouraging repeat purchases.
• Automate repetitive tasks: Use automation features when available. For example, use email apps to send automated follow-ups or set up automated messages to remind customers about abandoned carts. Automation saves time and ensures consistent customer outreach.

Maximizing app effectiveness for your Shopify store

After installation, ongoing management of your apps can help you extract the most value. Here are some best practices:

• Regularly review app performance: If an app isn’t performing as expected or is slowing down your store, consider optimizing its settings or replacing it with a different option.
• Stay up to date on new features: Many Shopify applications are updated with new features that allow you to get even more out of the app. Most Shopify app developers send update notifications.
• Limit the number of apps installed: Keep in mind that each Shopify app can impact your store’s loading speed. Focus on apps that directly support your objectives, such as increasing customer loyalty, improving store analytics, or SEO optimization.
• Seek help from customer support: If you have any problems, don’t hesitate to contact the app’s support team. Many apps offer responsive customer support via chat, email, or phone. Timely help can prevent issues from impacting the customer experience of your online store.

Do keyword research

Keywords are the terms shoppers type into the search bar, which helps your Etsy shop appear first when people look for similar products.

Start by thinking like your target audience. What relevant search terms would they type in to find items like yours? Then, use tools like eRank to find popular, high-ranking keywords in your niche. 

For example, if you sell handmade candles, search for phrases like soy wax candles, vegan candles, or lavender-scented candles. Use a mix of broad keywords and long-tail phrases like “hand-poured soy candles for relaxation.”

Find the search volume, competition, and related terms to explore – include them in your listings to improve your shop’s visibility.

Craft effective product titles

Your product title is the first thing shoppers see – and Etsy’s search engine pays close attention to it. Here’s how to make your product a best-selling item with proper titles:

• Be clear and descriptive: Quickly convey what the product is. For example, say “Vintage Leather Crossbody Bag” instead of “Beautiful Vintage Brown Bag with Strap.”
• Prioritize keywords: Use phrases your target audience searches for, like “Dog Halloween Costume” or “Personalized Christmas Gift.”
• Front-load important words: Place the most essential keywords at the start of the title.
• Highlight unique features: Include buzzwords like “handmade,” “eco-friendly,” or “organic” to target your niche.
• Keep it natural: Avoid keyword stuffing. A readable title that flows well works better than a jumbled string of words.

Write compelling product descriptions

Your product descriptions should do more than list features – they should tell a story and encourage purchases.

Instead of: “This is a handmade candle made of soy wax with a lavender scent.”

Try: “Unwind after a long day with our hand-poured lavender soy candle. Made from 100% natural soy wax, this vegan-friendly candle fills your space with calming floral notes – perfect for self-care rituals or thoughtful gifts.”

Here are some additional tips to keep customers engaged with your product descriptions:

• Hook with the first line: Start with what makes the product special. For example, “Wrap yourself in comfort with this ultra-soft fleece blanket.”
• Paint a picture: Tell a story of how your product fits into everyday life. For instance, “Ideal for cozy reading corners or adding a pop of style to your living room.”
• List key details: Include the size, materials, care instructions, and any unique features.
• Highlight benefits: Explain why the product stands out. For example: “Quick-drying polyester fabric – perfect for outdoor adventures.”
• Use keywords naturally: Weave in relevant keywords without making it sound forced.
• Include a call to action (CTA): Encourage customers to buy now or add the item to their cart.

Add tags and attributes

These little SEO boosters help the Etsy marketplace understand your product and show it to the right buyers. 

Tags are keywords that describe your product and match what shoppers type into Etsy’s search bar. You can add up to 13 relevant tags per listing – so use them all to improve your shop visibility.

• Use a mix of broad and specific keywords: Aside from terms like “handmade jewelry” and “personalized gift,” try something specific like “silver moon necklace.”
• Avoid repeating words unnecessarily: Etsy already understands variations, so instead of using both “gold ring” and “gold jewelry,” try “dainty gold ring” and “minimalist jewelry.”
• Check Etsy’s autocomplete: Start typing in the search bar to see what shoppers are already looking for that’s similar to your Etsy listings.
• Refresh tags regularly: Trends change, so update your tags based on seasonality, holidays, or trending searches.

Attributes are structured details – things like color, size, material, style, and occasion. They act like filters, helping shoppers narrow down their search results. Unlike tags, attributes are built directly into Etsy’s system, making them even more powerful for Etsy SEO.

If your listing is missing attributes, you’re missing out on potential traffic. A buyer filtering for “gold” jewelry or “wood” home decor won’t see your item if you don’t specify those details.

• Fill in every attribute available: Etsy gives options based on your product category, so don’t leave anything blank.
• Be precise: Instead of just selecting “blue,” pick “navy blue” if it’s a closer match.
• Use attributes and tags together: If you select “gold” as an attribute, you don’t need to use “gold” in multiple tags – utilize that tag space for something else.
• Match customer expectations: If you expect shoppers to filter for “boho” or “minimalist” styles, make sure your attributes reflect that.
• Leverage seasonal attributes: Holidays and special occasions like Mother’s Day or Christmas can help you appear in more searches.

Create scroll-stopping product photos

High-quality photos can make or break your Etsy shop’s performance. They attract buyers and show your product in its best light. 

Here are some product mockup tips to help you stand out on the Etsy platform:

• Use tools like Placeit and Printify’s Product Creator: Create realistic mockups and high-quality lifestyle shots.
• Order samples for custom photos: Showcase your products in different settings and real-life environments.
• Focus on lighting and quality: Well-lit and clear images build trust and credibility.
• Snap multiple angles and close-ups: Help customers see every detail and feel confident in their purchase.

How to promote your Etsy shop on Instagram

Instagram is a visual powerhouse – perfect for showing off high-quality product photos and connecting with potential customers through engaging content. With the right strategy, your Etsy shop can gain serious traction here. 

• Create a visually cohesive feed: Stick to a color palette and aesthetic that matches your brand. Think of your grid as a digital storefront.
• Use Instagram Stories and Reels: Behind-the-scenes clips, tutorials, and time-lapses of your products can increase engagement and make your brand feel personal.
• Leverage Instagram Shopping: Tag products directly in posts to make it easy for followers to shop.
• Engage with your audience: Reply to comments, DMs, and interact with other Etsy sellers and influencers in your niche.
• Use strategic hashtags: Mix broad tags like #Handmade and #EtsyShop with niche-specific ones, such as #BohoWallArt, for better visibility.
• Run giveaways: Encourage users to follow, like, and tag friends for a chance to win, boosting reach and engagement.

How to promote your Etsy shop on Facebook

Facebook is all about online communities – a great opportunity for Etsy sellers to connect with their audience, drive traffic, and build a loyal customer base.

• Join Facebook Groups: Share your Etsy shop link or products in groups relevant to your niche. Focus on being helpful and engaging and avoid spam.
• Create a Facebook Page for your shop: Share new listings, positive reviews, and offer exclusive promotions.
• Use Facebook Marketplace: Handmade or vintage items perform well here, offering another way to reach buyers.
• Host Facebook Live sessions: Showcase new products, do live Q&As, or demonstrate the process of making your items.
• Encourage repeat business: Offer a discount code to followers who engage with your posts.

How to promote your Etsy shop on Pinterest

Pinterest is a search engine and social platform rolled into one, making it one of the best places to drive long-term traffic to your Etsy shop. 

People come here for inspiration, ideas, and beautiful products – exactly what your Etsy store is offering. 

• Create eye-catching, vertical pins: Use Canva or Adobe to design attractive pins that stand out in feeds.
• Use keyword-rich descriptions: Treat Pinterest like Google – include keywords like Etsy marketing, handmade jewelry, or gift ideas.
• Pin consistently: Schedule fresh pins daily using tools like Tailwind.
• Link every pin to your Etsy store: Don’t waste traffic – always send users straight to your Etsy shop.
• Join group boards: Collaborate with other sellers to increase visibility.
• Repurpose content from other social media accounts: Turn Instagram photos or blog posts into Pinterest graphics to maximize reach.

How to promote your Etsy shop on TikTok

TikTok is all about creativity, trends, and short-form video content – an incredible tool for attracting buyers who love unique, handmade products.

Going viral here can mean a flood of new customers for Etsy shops. Here are some tips and tricks for your TikTok marketing strategy.

• Jump on trends: Use trending sounds and challenges to showcase your products.
• Show behind-the-scenes content: People love watching the creative process – film yourself creating products, packing orders, or restocking.
• Use TikTok SEO: Optimize captions and hashtags with relevant keywords like #EtsyFinds, #HandmadeWithLove, or #SmallBusinessOwner.
• Engage with comments and duets: Interact with other Etsy sellers and potential buyers to improve visibility.
• Post frequently: Consistency is key – aim for at least three to five videos per week.
• Encourage user-generated content: Ask customers to share videos using your products and tag your shop.

Tips for successful social media advertising

Social media marketing is about raising brand recognition on other websites outside Etsy. A well-planned posting schedule, data-driven decisions, and consistency can take your Etsy store to the next level.

Develop a strong social media strategy by tailoring your content to fit each platform’s unique strengths. Avoid reposting the same thing everywhere.

Plan and schedule your content by keeping an organized content calendar using tools like Later, Buffer, or Planoly. 

Analyze engagement by platform and post during peak times for the best results. Use Google Analytics to check the Sessions chart under Audience → Overview. Set it to Hourly view across a week to find your best posting windows. 

Finally, track your social media pages and tweak your approach to amplify your marketing efforts.  Monitor insights regularly – if a certain type of post gets more engagement, lean into that. If a particular posting time drives more clicks, optimize for it.

Use Shop Updates for your promotion strategy

Etsy’s Shop Updates feature is like a mini social media feed for your store. Buyers who have favorited your shop or products can see these updates in the Etsy app, helping you stay on their radar. 

• Post behind-the-scenes content: Share process shots, new product teasers, or a peek into your creative workspace to build a personal connection.
• Highlight bestsellers and new arrivals: Got a hot-selling item? Showcase it in an update and encourage customers to grab it before it’s gone.
• Promote exclusive deals and discounts: Announce time-limited deals or special promotions for loyal followers.

To post an update:

• Open the Etsy app and go to Shop Manager.
• Click on Marketing, then select Shop Updates.
• Upload a photo, add a caption, and link it to a product in your shop.

Create Shop Announcements and optimize the About section

Your Shop Announcement and About sections are prime real estate for Etsy SEO and customer engagement.

• Use Shop Announcement for promotions: Pin a limited-time sale, holiday shipping deadlines, or new collection launches here.
• Tell your story in the About section: Shoppers love to know the face behind the brand. Share your journey, your inspiration, and what makes your Etsy business unique.

Don’t forget to add high-quality photos and videos. A quick 30-second introduction clip showcasing your products or process can build instant trust with potential customers.

To edit these sections, go to Shop Manager → Settings → Info & Appearance.

Send personalized thank-you notes to your customers

A small gesture goes a long way in customer retention. Sending a personalized thank-you note with each order adds a thoughtful touch that makes buyers feel appreciated. 

It’s also an easy way to encourage repeat customers and positive reviews.

Use Etsy’s automated messages for this. From your Shop Manager, go to Settings → Messages and set up an auto-reply.

• Thank them for the purchase: Express gratitude for supporting your business. If applicable, add some use or care instructions for a thoughtful, personalized touch.
• Encourage repeat purchases with an exclusive discount: Offer free shipping or a discount code for their next buy. 
• Ask for reviews: Something as simple as “I’d love to hear your thoughts and see you rock your new item!” can prompt customers to leave feedback or share their experience on their social media accounts.

Make your Etsy shop title memorable with email marketing

While social media algorithms limit reach, emails go straight to your audience – making them a targeted, free marketing tool.

Etsy lets you send coupons and product updates to past buyers, but you can also grow an email list outside the marketplace by encouraging sign-ups on your own website or social media. 

Offering exclusive deals or early access to new products keeps subscribers engaged and excited. 

Keep emails short, visually appealing, and easy to read. Use profesional product photos, a clean format, and a friendly tone. A catchy subject line – like “Surprise! A Special Gift for You” – grabs attention better than a generic “Get 10% Off.” 

Here are a few quick tips:

• Make emails skimmable: Use short paragraphs and clear calls to action.
• Stick to a schedule: A biweekly or monthly newsletter keeps you top-of-mind without being spammy.
• Personalize when possible: Suggesting a product based on their past purchase makes emails feel special.

Explore paid advertising

We know this is about free marketing – but hear us out! Even a small paid ad budget can give your shop a major boost.

Etsy Ads lets you promote your listings within Etsy search results. You set the daily budget, and the marketplace handles the rest, putting your Etsy store in front of eager buyers.

Off-site ads are external ads for your products that run on popular social media platforms and search engine results pages. Think Google Ads, Meta for Facebook and Instagram, TikTok Ads, or Pinterest promotions. 

With Etsy’s off-site ad program, you only pay if the ad leads to a sale. If you want an extra edge beyond free marketing strategies, test out small campaigns and see what works for your shop.

Free design tools

No design skills? No problem! Our Product Creator has AI-powered tools, free graphics, a multi-language text editor, pattern features, and an easy drag-and-drop interface.

More than 1,300 products

From trendy apparel to accessories, home decor, tech merch, and even board games – our Catalog has something for every niche.

24/7 Merchant support

Need help? Our support team is available round-the-clock via live chat and email, plus our Help Center has all the guides you need.

Seamless Etsy integration

Sync your Etsy store with Printify in seconds. Upload designs, set prices, and start selling – it’s that easy. Use our Bulk Editing tool for streamlined management.

Branding options

Want to stand out? Printify offers custom neck labels and packaging inserts to give your Etsy shop a professional, branded touch.

1. Optimize your eBay listings for keywords

eBay’s mission is to provide the best online shopping experience, helping buyers quickly find what they’re looking for. This means keywords play a crucial role when selling on eBay.

Start by doing keyword research. Enter terms relevant to your product selection and check the results. Find the top-rated sellers on the first page and take note of the essential keywords they use. Then, incorporate the phrases in these areas of your own store: 

• Page and listing titles
• Product descriptions
• Categories
• Meta tags
• Image alt tags

At the same time, leverage tools such as Google Trends, Ahrefs, or Semrush to find trending keywords and search terms.

A good rule of thumb for eBay SEO is to use the most searched-for keywords first, naturally embedding them into your listings without overusing them.

As per eBay’s guidelines on optimizing listings, product descriptions should be around 200 words, with important keyword phrases making up 5-7%. So in 200 words of text, use your keywords 10-14 times.

2. Write a good title and description

The best listings are short, clear, and precise. Do competitive research and explore their listings for inspiration, noting ones that rank on the first page.

In addition, familiarize yourself with eBay’s guide on writing a good title and description to increase the chances of buyers finding your products.

3. Select suitable categories

While categories are not the first means of navigation, they’re a crucial secondary filter to make the search result more relevant.

Select the most appropriate category so that eBay buyers can still find your listing. Failing to do so risks your product visibility on Cassini, as eBay considers category accuracy when ranking listings.

4. Optimize for mobile devices

As more buyers turn to digital shopping, it’s crucial to optimize your eBay listings for mobile devices. In fact, more than half of all eBay transactions were viewed on a mobile device prior to purchase, making this eBay SEO strategy vital.

Check whether your listing is mobile-friendly by following eBay’s best practices for creating listings. Strategies include using fast-loading images, writing short and clear descriptions, and avoiding excessive HTML or custom fonts that don’t display well on mobile.

5. Fill in item specifics

In a marketplace as vast as eBay, potential buyers rely heavily on filters.

If you want your products to be visible, you need to provide item specifics like brand, size, type, and color. In doing so, your eBay listing will gain better visibility in search results to help drive more sales.

For more details, eBay has an informational guide on item specifics explaining their benefits and features for finding missing item specifics.

6. Take beautiful product images

If you’re wondering how to get more traffic from eBay search results, publish high-quality, large, and eye-catching images. It’s a major way to stand out from competitors and get more eBay views on your listing, enticing people to purchase.

Learn how to take product photos for your online store to create a visually compelling listing. From tools to creative examples, our article shares how to set up professional lighting, choose the right settings, and edit images for a quality finish.

If you sell print-on-demand items, this process is even easier. Printify collaborates with Placeit to help you create realistic mockups without investing a fortune.

7. Price your products with precision

eBay is well-known for great bargains, so offer competitive prices but leave some room for negotiation.

Pricing is essential in eBay’s product-based shopping model, where similar items are grouped together. If you offer a competitive price, eBay’s algorithm will more likely rank your listing higher in Best Match searches.

When setting a price, consider:

• Analyzing the competition. How many sellers offer similar products? See what most eBay sellers are charging and set your price accordingly while considering profit margins.
• Using psychologically appealing prices. For example, keep the numbers to the left of the decimal point low – $2.99 instead of $3.10.

If you price products lower than the competition, use professional images to showcase the quality and reinforce value. If your prices are higher, make sure to write compelling descriptions highlighting your product’s advantages.

Check out our guide on the most common pricing strategies to increase your eBay sales.

8. Maintain a good seller rating and reputation

Negative feedback lowers your listing’s rating and visibility on Cassini. That’s because eBay takes your performance as an eBay seller, in all aspects, into account when ranking listings.

To make sure that your products stay on top of search results, you should:

• Monitor your eBay business ratings using performance metrics in Seller Hub. If they begin to decline, take action and make necessary improvements.
• Regularly check buyer messages. Everyone values a prompt and polite reply to their queries. On eBay, quality communication is critical to your seller account performance.
• Accurately inform dispatch time and fees. Clearly communicate all relevant information to keep Cassini and buyers happy.
• Address bad reviews. While you can’t remove negative reviews, reaching out to the buyer to resolve the issue may lead them to revise their initial feedback. However, it’s ultimately the customer’s decision, so approach the situation with care and avoid being overly insistent.

Handling customer service professionally can get you positive feedback and keep your eBay listings ranking high while winning you loyal customers.

9. Try eBay Promoted Listings campaign

An eBay Promoted Listings campaign improves your product visibility in eBay search results. It’s worth considering if your listings often only appear on page three or onwards.

There are three different ways to promote listings:

• Promoted Listings Standard. eBay only charges you when a visitor clicks on your promoted listing and makes a purchase.
• Promoted Listings Express. Specifically designed for auction-style listings and works to improve visibility for a flat fee.
• Promoted Listings Advanced. A cost-per-click type of campaign that lets you bid for preferred access to the top slots of search results.

10. Use social media

Social media is an excellent solution to get more views on your eBay account.

Whether on Facebook, TikTok, or Instagram, sharing your eBay listings is a simple way to attract leads and get more quality views – increasing the chances of making a sale.

Make sure to target platforms where your ideal customers are. For example, bargain items are great to promote on Facebook, while trendy pieces might perform well on Instagram.

11. Keep your eBay store fresh

Cassini favors active stores as it signals engagement and relevance to buyers, so regularly add new products and update old listings for better visibility.

To keep your eBay store catalog up to date, use eBay’s scheduling feature to publish new items. This helps maintain a steady flow of fresh inventory, encourages more frequent visits, and improves your store’s performance in eBay’s search algorithm.

12. Provide free shipping and a fair return policy

Free shipping and returns make it easier to entice people to purchase and sway undecided buyers.

Evaluate your costs and see whether offering free shipping is viable. One solution is to incorporate delivery costs into the item’s price. Alternatively, offer free shipping to customers who reach a minimum order amount.

Creating a fair return policy is also important, since many buyers are hesitant when making online purchases with new sellers. The policy helps establish your eBay store’s trustworthiness, giving potential buyers peace of mind and ultimately improving your conversion rate.

13. Offer eBay guaranteed delivery

Offering guaranteed delivery, combined with free shipping and a fair return policy, creates a winning combination that drives purchases.

With it, you promise customers that their items will arrive by a specific date. If not, eBay will make it right by providing options like refunded shipping or a shopping voucher. This assurance builds buyer confidence and helps convert views into sales.

The eBay website has everything you need to know about the guaranteed delivery option.

14. Qualify for Top-Rated Seller status on eBay

To stand out among other eBay stores, become one of the platform’s very best sellers by meeting eBay’s Top-Rated Seller benchmarks. These include a low defect rate, low late shipment rate, and a few cases closed without seller resolution.

Although earning this status requires time, patience, persistence, and exceptional service on your part as a seller, it’s a worthwhile endeavor that will result in better visibility and more eBay sales.

Step 1: Create a Printify account

Start by signing up for a free Printify account. You get access to our extensive Catalog, our easy-to-use Product Creator (formerly known as Mockup Generator), and our global network of carefully vetted Print Providers.

Step 2: Integrate eBay with Printify

Follow the instructions to connect eBay with Printify to effortlessly publish products to your eBay store.

Step 3: Choose, design, and publish your first product

With over 1,300 high-quality products from t-shirts to totes, finding items to sell on eBay is easy. Use our Product Creator to design one-of-a-kind merch that stands out from competitors.

Step 4: Promote and sell your products on eBay

All that’s left is promoting your products and watching the eBay orders come in. When you sell an item, we’ll swiftly print, package, and ship it directly to your customer’s doorstep.